Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring  70% of traffic to my site!

If you want to watch a video rather than read, scroll to the bottom

Pinterest is a powerful traffic tool that can help to drive traffic to your website. With over 400 million monthly active users, Pinterest is the third largest search engine, making it a great platform for driving traffic to your content. Pinterest is also an evergreen traffic source, which means that your content will continue to be relevant and drive traffic long after it is first published.

As a creative entrepreneur, Pinterest should be a key part of your marketing strategy, and I hope that this blog (and live video below) gives you a glimpse into how you can use Pinterest to drive traffic to your content. 

Pinterest is a powerful tool that can help you showcase your content and reach your ideal client. Pinterest’s superpower is that it can showcase your content for months (not 24-72 hours like Instagram), driving your ideal client directly to you. Pinterest marketing is a great way to reach your target audience and promote your business. 

By following these tips, you can start using Pinterest to reach more people and promote your business.

Alright, enough with that… Here’s those tips! 

Pinterest is a great platform for content creators looking to showcase their work and get it in front of a large audience. 

Whether you are a wedding pro, a coach, or other creative with a service-based business, Pinterest can be a powerful tool to help promote your content and grow your following.

By creating fresh pins on a regular basis, you can ensure that your Pinterest marketing is effective and that your pins stand out from the competition. The key is to be consistent – choose whatever number of pins you can realistically commit to posting on a regular basis, and stick to it. With a little effort, Pinterest can be a great way to reach new readers and viewers.

Create Idea Pins

These really resonate with people and Pinterest has been pushing them hard (and has been for a bit).  Idea pins get you more eyeballs in a short period of time.  Think reels.  Do 1 Idea pin a week (consider what your blog is about each week and create an idea pin). 

You can create them by filming as you talk straight to camera or create graphic slides and upload those.  Be sure to not use logos or website addresses on the graphic, but you can share it in the notes section of the idea pin.  

And… don’t take too much time to create.  Think of creating a reel – it used to take me about an hour to create one.  Now I create them in 15 minutes (that includes filming and adding text).  The same is true to Idea Pins.

The more you create them, the easier they get. And if you know me, you know that I LOVE repurposing so use that Idea pin as a reel.  Film on your cell and then upload to Pinterest save as a video and create a video pin with a link to that content.  Then upload to Instagram and TikTok if you want.

Boards

Repurpose or add new boards. Make sure that the boards are all in and around your business and what you sell.  One thing I’ve been doing lately that is working is to have three boards for each area you share in. 

As an example, my Pinterest Management clients sell letterpress cards (they are gorgeous BTW Pretty Peptalks).  I created three boards for her advice on writing notes or cards.  One is Letterpress stationery tips, stationery writing tips, and stationery advice. 

My research showed that those KEYWORDS were searched for and it gives me multiple boards to pin her advice on.  It also allows people to use those search terms to find the board as well as her pins. 

Bottom Line: Repurpose old boards that aren’t getting good analytics or create multiple boards for your keywords.  Do this process every 3 months or so.

There’s a lot of advice, and strategy hacks out there

My concern is that people take them and run with them and it can hurt their analytics over time and then they’ll think, “What the heck is up with analytics”.  Just a simple reminder that you want to focus on what Pinterest tells us they want (Pinterest Best Practices) and combine that with your business goals. 

If you are launching something, create fresh pins for it and pin those at the VERY beginning of your launch.  Then give Pinterest a few weeks to spread that information.  Just be sure that you use the same link on whatever you are launching and make that landing page (link) a WAIT LIST for the next round. 

Also, look at what pins are getting the clicks and outbound clicks and create more similar to them.  The analytics tell you what’s working and what isn’t but remember to give it time.  Pinterest is a long game like blogging.

Mistakes that people make are to give up too soon.  Each month look at your analytics and adjust your strategy to what’s working and what’s not.

LAST TIP

Find an expert to help YOU create a strategy specifically for YOUR business and it’s goals so that you can hit the  ground running without wasting time with outdated or misinformation!  

And if you are looking for JUST THAT, an expert to help YOU with your Pinterest marketing strategy – then friend, let’s chat !  I have three services available from a done-for-you service, done-with-you service, and a DIY service.  I’d love to help!!

 
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Hacks used to bring 70% of traffic to my site!
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Strategist
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert

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5 simple tips to get more clients with Pinterest

5 simple tips to get more clients with Pinterest

First and foremost, you want to ensure that you have your Pinterest Set up with keywords!  Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content.  So ensure you have keywords in these areas:

  • Your Name (the name that is under your image on your Pinterest profile)  – Make sure that you have keyword | your name.
  • All throughout your Profile description.  Utilize all the keywords you can in a paragraph describing who you are and what you do.
  • In every Board title and description
  • In every Pin title and description
pin on a consistent basis

Just like the algorithm for other social media sites, Pinterest wants you to be consistent.  You don’t want to pin 30 pins at one time and come back in two weeks and do the same.  

It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks.  The more consistent you are the better.  But since I don’t like to pin morning, noon, and night, I use Tailwind to help me.  It not only pins regularly, but it also knows from your audience, when is the best time to pin.

Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind.  If you want more information about Tailwind, check out the information HERE.

create quality content

Using Youtube, Instagram, your blog, podcast, etc, all those things are content.  You can pin any of those and more to Pinterest.  But make sure that it’s quality content.  In order to know that, think of these questions:

  • Does it teach people something
  • Does it inspire them
  • Does it motivate them
  • Is it interesting
  • Is it easy to read, listen to, watch (not confusing)
use templates to create multiple pins for the same content

I’ve always advised my clients to create multiple pins that go to the same content.  This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.  

Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people.  Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.  

It’s also helpful to change the title and/or description a bit so that it appeals to different people.  (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).

Canva is great to create templates.  Creating templates will save you a ton of time.  Canva helps you to utilize your brand colors.  The best part? Canva is free

Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.

don't forget the details

The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter.  They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.  

When it comes to Pinterest, keywords are the same as SEO.  In simple terms, you want to include words and are what people would type in a search bar.  Here’s a quick checklist to ensure that you do the minimum:

  • Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
  • Name your pins or images for what they will find when they click 
  • Write the title of a board or pin with what they will find clicking on it
  • Write a description for a pin/board for what they will find clicking on it
  • Add your website and any freebie or pdf you are giving away in the description to your profile
Claim your sites in your profile

Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up.  This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.

It also helps people who like your Pinterest know where else you are at and they can follow you there.

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
Get More Clients with Pinterest

Get More Clients with Pinterest

I’m having free Pinterest training!

I need to share a marketing secret with you.  Pinterest is the most underutilized social media site for businesses!!  It’s crazy to think about right?

But since so many people don’t know why they should use Pinterest or how I’m going to do some free classes every Wednesday in October!

Do you spend a lot of time on Instagram?

Why spend so much time on Instagram when it gets so little life?   I have often thought, “I’m so over Instagram today”.

LIFESPAN OF A POST by Wed Photography Coach

Pinterest is the #1 way I drive traffic to my content

Just look at these stats to see why I love Pinterest.  I spend the most time on Instagram, but Pinterest drives way more traffic!  It goes to show that the time spent on Pinterest has more of a return than the time spent on Instagram.

In fact, one of my Pinterest Strategy Academy clients (a membership to get Pinterest work done) found that Pinterest kept traffic driving to her website.  And, after 3 months, Pinterest was the highest driver of traffic to her website, even while she didn’t touch it for those three months.

This is a Screen shot of my analytics of which social media referrals to my website

Are these free classes for you? Should you sign up?

Answer the questions below:

  • Do you have a Pinterest account?
  • Wish your content lasted longer on social media?
  • Are you a content creator?
  • Do you wish you had a bigger email list?
  • Curious how Pinterest could actually bring you more business?
  • Do you have a website, Podcast, youtube channel, freebie lead magnet, Instagram account, online course, products, or affiliate page?

If you answered YES to any of the questions, these free Pinterest classes are for you!

Here’s what I’ll be teaching you on this FREE training…

  • Why use Pinterest for Marketing? Three things to make sure you have on your Pinterest profile.
  • What are fresh images, why should I care, and how to do it easily?
  • How to use Lead Magnets and Pinterest to grow your list… and thus your clients
  • How to repurpose IG and FB content to get the most out of what you create
  • How to spend 30 minutes once a week to drive more traffic to your content

If you need help with Pinterest, shoot me an email HERE.

3 Pinterest strategies for service-based businesses.

3 Pinterest strategies for service-based businesses.

3 Pinterest strategies for service-based businesses

If you are a service-based business, you NEED Pinterest.  It’s free marketing! So, Today we are going to talk about 3 Pinterest strategies for service-based businesses.

Hey, I’m Jen of wed photography coach Helping you create marketing systems to easily drive traffic to your content! 

Having a strategy is a great way to make working on Pinterest easier.  I always have a system for doing all marketing things in my business.  I’d rather spend time with my family!

So let’s go over the 3 strategies to use for your service-based business.

Create Content that Encourages them to Come Back for More Help!

People go to Pinterest to be inspired, to buy something, or learn how to solve a problem or do something.. Women who become pregnant go to Pinterest, people who are engaged definitely use Pinterest.  So consider creating content that helps people within your niche.  

Position Yourself as an Expert

The easiest thing you can do is to create content on questions that you get from your clients.  If your clients have the question, you can bet those on Pinterest are searching the same thing.  This can be a blog post, youtube video, Instagram post, Podcast – the ideas are endless.  Bonus points if you create a lead magnet or something these “potential clients” can get something for free from you and you get their email so you can warm them up with helpful info and then sell to them.

Use Keywords that your Ideal Client will Search for

Many of my clients would use acronyms or industry words for their business.  That only works to get other businesses to look at your stuff.  DUMB down the content so anyone can find it.  An example is: instead of saying e session – spell it out “engagement session”.

I created this awesome free Pinterest Challenge to learn how to get your Pinterest set up for your business and to start driving traffic to your content!  Just type in the code “pinchallenge” to get the course for free!

Ok now go work smarter not harder!!  Happy Pinning!!

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5 simple tips for Pinterest business

5 simple tips for Pinterest business

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!