NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!

 

Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor

 

Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

Don’t Forget to Pin It!

2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Get ready to skyrocket your Pinterest game in 2023!

Pinterest sent an email to creators ending the Pinterest Creator Rewards program at the end of November 2022.  In that email, the “bright spot” was they said links are coming to Idea Pins. It’s something that all Pinterest creators (not just those in the Creator Rewards program wanted), so now we are all waiting on bated breath.

In the meantime, it’s prudent that we improve our idea pin game.  On Pinterest Idea Pins are what Reels are to Instagram.  They tend to get seen the most and they can provide amazing engagement if used correctly!

Email sent by Pinterest about the Creator Rewards ending and Idea Pins Getting links

What Are Idea Pins and Why Use Them?

In case you are in the dark,  basically, you can think of Idea Pins as a cross between Instagram Stories and Reels. They allow you to showcase an idea from start to finish by uploading multiple slides of images and/or video. Unlike Instagram stories, Pinterest Idea Pins remain on your profile permanently (they will drive traffic for months and months once Pinterest releases them).

The reason you should use idea pins besides how much they are seen in your feed is that you’ll find great success using all types of pins rather than just standard pins alone AND now that idea pins will have links very soon, they will also be effective at driving traffic since they have the most engagement.  

Consider also that Pinterest values them so much, they created a ‘Watch’ page in their mobile app to encourage people to scroll endlessly as we do on TikTok + Instagram.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Share the Complete Picture

When creating idea pins, make sure to include all the relevant details and information to give your followers a clear understanding of the idea and how they can make it happen. The more complete and informative your Idea Pin is, the more likely your followers are to be inspired and take action on your idea.

By using an idea pin to guide users from inspiration to action, you can increase engagement and provide some trust in that know, like trust marketing process.

Make A Splash With Video

Using video on your idea pins on Pinterest can be a powerful way to grab the attention of users and stand out in the feed. According to Pinterest, videos on the platform can drive up to 2.6x more engagement, so starting with a video on the first page of your idea pin can be a great way to increase visibility and engagement. 

PRO TIP: Whenever Pinterest tells us something…. we should listen!

Also, Ensure that you use the Pinterest app on your cell phone as there are more options that desktop doesn’t have.

It’s All About The Details

When creating a video for your idea pin, make sure that it is high-quality and visually appealing. Take the video or photo in a well-lit room or if you are using branding images, ensure that you use a hi-resolution version of the image (about 1200 on the long edge is great).

Some ideas for idea pins are

  • Behind the scenes videos:  Share videos of you doing what you do! As an example, if you’re a photographer a video of you photographing someone.  If you are a coach, you working with something on the computer service your services.  
  • How-to-videos:  like 5 steps to or sharing tips
  • low-energy type of videos: These are my favorites!  Creating short videos doing things like making a face, pointing, looking up and down on the side, etc., with text on top.

Some details to ensure that you use is text on the first slide (which should be a video). Text on the first slide should be keywords because this is a searchable area.  

Also, add music, sound effects, stickers, etc.  Pinterest loves when we use all the bells and whistles.

Don’t forget to use a call to action!  You can find 80 calls to action for Pinterest in my free resources (see the link below)

Want Free Pinterest and Marketing Education?

I have a private Facebook Group where I am providing free marketing education for female service providers.  We bounce ideas off of each other, ask questions about our ideal client, Pinterest marketing, lead magnets, and more!  Click the button below to join us!

Speak to your peeps

One of the key elements of a successful Pinterest strategy is creating content (speaking to) your ideal client.  In other words, pretend you’re talking to a friend.  It will come across as authentic and relatable 

Also consider providing this targeted content to help your ideal client have a transformation in their business.

You can also create inspiring content and cheeky or funny content that would really appeal to your ideal client.  

Definitely avoid being overly promotional and salesy. While it’s important to include calls-to-action in your pins, too much emphasis on pushing your paid services can come across as inauthentic and may turn off potential customers. 

Instead, focus on providing valuable information and inspiration while including CTA’s like lead magnets or any other type of free content.  

Think about it – how often have you scrolled on Pinterest and purchased a 1k coaching program with a perfect stranger.  I’m sure you found them, stalked them, signed up for a free class, and then decided to work with them.

By focusing on building trust that you’re providing valuable educational content while being authentic and avoiding hard-selling tactics, you can increase organic reach on your Pinterest account and gain more engaged followers (as well as clients in the future).

DIY Your Way To Success

When creating idea pins, create visually appealing and engaging pins that would stop you from scrolling on Pinterest.  Try using photos and videos that you’ve taken even on your cell phone.  Or use a stock photo/video membership. I  love Social Squares as they are perfectly on brand for me bright light and full of thousands of options.  Social Squares is an amazing stock photo and video membership and I’ve got a link to check that out below.

You can also use free stock images like Pixel or Canva, but I’m sure you (like myself) have seen the same image on Pinterest multiple times and I wouldn’t describe them as scroll-stopping.  

I can’t forget to remind you to use text overlay to enhance the visual appeal and make the information easier to read and understand.

Also, don’t forget to stay up-to-date with the latest trends and features on Pinterest. This can help you stay ahead of the curve and make the most of the platform’s capabilities to drive more traffic and engagement to your website.

Quality Control

To ensure that your pins look their best, it’s important to perform a quick quality check before publishing. This includes checking the edges of your pins to make sure that they’re properly aligned and that nothing important is cut off. Additionally, it’s important to make sure that any text overlay is within the safe zone so that they’re fully visible and easy to read.

By regularly checking the quality of your pins and making sure that they’re properly aligned and free of errors, you can ensure that they look professional and that they’re more likely to be saved and shared by others.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Repurpose, Repurpose, Repurpose

Repurposing is something I’m passionate about as a mom of four adults (and 4 grandbabies) plus running two businesses, I don’t have time.  My clients tend to be the same, ultra-busy female service-based entrepreneurs who want to work smarter, not harder.  

For both of those reasons, I have gotten militant in finding the most efficient workflow that is the most effective for marketing.  Repurposing is the key to that workflow.

Whenever you create a short-form video, you should be using it on all social media platforms.  To optimize that short-form video on each platform, ensure that you include text over the video by using keywords to let the viewer know what they are going to see or learn. Just like Pinterest, the other platforms use that text to know who to serve up your content to.

Also, change the caption to be platform specific.  For instance, you don’t want to have “the link’s in my bio” on TikTok right? So adjust the text for the specific platform.

Summary

I hope that I encouraged you to start using idea pins in a rotation of pins that you use on Pinterest weekly.  You’ll find success by sharing the complete picture, making a splash with video, paying attention to the details, speaking to your peeps, DIYing your way to success, performing quality control, and repurposing to save time!

As always, go out there and take action on what you learned here today because just getting educated is only half the picture – to succeed in business it’s about taking action and applying what you learned. If you’d like some help, let me know!

Here is more information that may be helpful!

Don’t Forget to Pin It!

https://www.facebook.com/groups/jenvazquezmedia
https://www.facebook.com/groups/jenvazquezmedia
https://www.facebook.com/groups/jenvazquezmedia
Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for their various interests. As a photographer, Pinterest can be a valuable tool for showcasing your work, building your brand, and attracting potential clients. 

As a photographer who has been using Pinterest since 2010, I have seen firsthand the benefits that this platform can bring to my business. Not only has Pinterest helped me showcase my portfolio and build my brand, but it has also helped me attract potential clients and grow my audience. In addition to being a photographer, I am also a Pinterest expert, with a deep understanding of how to effectively use this platform for marketing purposes. I have used my expertise to help other photographers, businesses, and individuals grow their presence on Pinterest and reach their marketing goals. By using my experience and expertise, I can help you maximize your photography business with Pinterest and achieve your desired results.

Here are some benefits of using Pinterest as a photographer:

Showcase your portfolio

Pinterest is a great platform for showcasing your photography portfolio and attracting potential clients. You can create boards for different types of photography, such as portrait, wedding, or landscape photography, and pin your best work to these boards. This allows people interested in hiring a photographer to easily browse your portfolio and see your style and expertise.

Build your brand

Pinterest is a great platform for building your brand as a photographer. You can create a profile that includes your name, location, and a brief bio about yourself and your photography business. You can also use Pinterest to share information about your services, pricing, and availability. By consistently pinning your work and sharing relevant content, you can establish yourself as a trusted and professional photographer on Pinterest.

Attract potential clients

Pinterest is a great platform for attracting potential clients for your photography business. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

Save time and money

Using Pinterest to market your photography business can save you time and money compared to other marketing methods. Instead of spending hours creating a website or paying for advertising, you can quickly and easily create a Pinterest profile and start pinning your work. Pinterest is also a relatively low-cost marketing method, as it is free to use and you only pay for promoted pins if you choose to use them.

Get discovered

Pinterest is a great platform for getting discovered as a photographer. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial. By outsourcing your Pinterest marketing to a professional, you can save time and focus on other aspects of your business, while still reaping the benefits of using Pinterest.\

Outsourcing

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial.  Instead of potentially wasting time having your virtual assistant try to manage your Pinterest account without the expertise that Pinterest experts have because they work on Pinterest day in and day out, you can save time and focus on other aspects of your business by outsourcing to a professional.

A Pinterest manager can create and manage your Pinterest account, pin your work and relevant content, and engage with your followers to help grow your audience. This can help you reach a larger audience and attract more potential clients without having to spend a lot of time or money on marketing.

In conclusion, Pinterest can be a valuable tool for photographers looking to showcase their work, build their brand, and attract potential clients. By using Pinterest, you can save time and money compared to other marketing methods, and it’s a low energy level social media platform!

 

Want help?

Pinterest Management

Are you considering outsourcing your Pinterest marketing? Not sure if it’s the right move for your business? Let’s have a free consultation to discuss the details of Pinterest marketing, assess its potential impact on your business, and see if we’re a good fit for each other.

I’m selective about the clients I take on, so you can trust that my team and I will provide excellent service. Don’t hesitate to reach out and schedule a consultation today.

Here is more information that may be helpful!

111 | Surprising Ways to Save Time Marketing Your Business

111 | Surprising Ways to Save Time Marketing Your Business

⁠Pinterest Challenge⁠⁠ to Use Pinterest To Grow Your Business Challenge: ⁠⁠https://thepinterestqueen.com/challenge⁠⁠ FREE Education in Marketing Strategy Academy FB Group ⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠ Hi, there I’m Jen Vazquez Founder and...

Don’t Forget to Pin It!

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
91 | Pinterest Predicts 2023 Report | How to Stay Ahead of Trends

91 | Pinterest Predicts 2023 Report | How to Stay Ahead of Trends

Pinterest Predicts 2023 Report | A Not Yet Trending Report on What Will Be Highly Searched This Year! Here is the blog, Pinterest’s Predicts 2023 Report, and more!

Hi, there I’m Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week!

Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don’t pay more):

  • ➡️ FREE Masterclass about Keywords: https://thepinterestqueen.com/keywords
  • ➡️ FREE Tools: https://jenvazquezcoach.com/resources
  • ➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com
  • ➡️ Pinterest VIP Day: https://jenvazquezcoach.com/vip
  • ➡️ My 20+ Favorite Business Tools: https://jenvazquezcoach.com/my-top-20-favorite-business-tools-for-entrepreneurs/

Find me:

  • ➡️ Youtube (where you can visually see the chat): https://www.youtube.com/c/jenvazquez
  • ➡️ Website: https://jenvazquezcoach.com
  • ➡️ Instagram: https://instagram.com/jenvazquezmedia
  • ➡️ Facebook Page: https://www.facebook.com/jenvazquezmedia
  • ➡️ Private FB group: https://www.facebook.com/groups/jenvazquezmedia/
  • ➡️ Podcast: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773
  • ➡️ Email: jen@jenvazquez.com

Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These communities are a great way for service providers to reach a wider audience and get more visibility for their pins.

One of the benefits of using Tailwind communities is that they provide a targeted, engaged audience for your content. When you join a community, you’ll be able to share your pins with people who have expressed an interest in your niche. This can help you to reach more potential followers and drive traffic to your website or blog.

To get the most out of Tailwind communities, it’s important to follow the community guidelines and contribute valuable content. This means sharing high-quality pins that are relevant to the community and engaging with other members by liking, commenting, and repining their content.

You get 5 Tailwind Communities with the free Tailwind plan.  You can get that free plan here.

Should You Share Other People’s Content on Pinterest?

There is a lot of information on the internet about this topic and a lot of it may be old.  Years ago you would hear advice about sharing 80 other people’s content and 20% of your own.  I’m also hearing that you should only share your content.  Those aren’t exactly right in my opinion.  I’ll share below why, but first…

Why should you consider my opinion? I have a ton of experience marketing on Pinterest.  I not only market on Pinterest for my two businesses (starting in 2010 when Pinterest was by invitation only), but my agency manages Pinterest accounts for other businesses owners as well as a large community of businesses owners that I help on Facebook and in my paid group coaching Pinterest Strategy Academy.  

In 2022, I was selected by Pinterest to be a Pinterest Pioneer in their Ambassador Program launched in February 2022.  Pioneers bring a community spirit to the Pinterest Business Community (PBC) by engaging in the forums and chats to help fellow Pinners by sharing product knowledge, tips & tricks, and best practices. 

Every business is different but in general, it is generally a good idea to share a mix of your own content and other people’s content on Pinterest. The focus is YOUR CONTENT, but sharing other peoples content in specific situations helps to build relationships with other users, increase your visibility on the platform, and provide value to your followers.

Here are a few reasons why in specific situations it’s a good idea to share other people’s content on Pinterest:

  • Build relationships: Sharing other people’s content is a great way to show your support and build relationships with other users. When you share someone else’s content, they are likely to see your repin and may return the favor by sharing your content. This can help to build a sense of community and collaboration on Pinterest.
  • Increase your visibility: Sharing other people’s content can also help to increase your visibility on Pinterest. When you repin someone else’s content, their followers will see your repin and may decide to follow you as well. This can help to expose your content to a new audience and potentially increase your reach on the platform.
  • Provide value to your followers: Finally, sharing other people’s content can be a great way to provide value to your followers. By sharing content from a variety of sources, you can offer a wider range of information and resources to your followers. This can help to keep your followers engaged and coming back for more.
Pinterest Pioneer Jen Vazquez Media

When To Share Other People’s Content

When should you share other people’s content?  There are only two reasons I share other peoples content and I do it sparingly.  It’s very small percentage of the pins on my account.

  1. If I see good content that my followers would get benefit from and I value and trust the person who created it.  An example is in my wedding + branding photography business, I will share wedding planning content from wedding planners I trust because it will add value to my wedding clients and also my Pinterest followers.  Or I’ll pin hair and makeup artist information that would be valuable to my branding clients or Pinterest followers.
  2. I also re-share pins from my Tailwind Communities that aren’t direct competitors and the information would be valuable to my Pinterest followers.  This enables me to follow the rules for my Tailwind Communities but also provide much better reach on my Pinterest account sharing value content that is already doing well.  

Tailwind Communities Do’s and Don’ts

Tailwind communities are a great way to get more reach and mileage from the content you’ve already created and get your content in front of a larger audience. However, it’s important to follow some best practices in order to get the most out of your participation in these communities. Here are some do’s and don’ts to keep in mind:

DO:

  • Follow the community guidelines: Each community will have its own set of rules for participation. Be sure to familiarize yourself with these guidelines and follow them to avoid getting kicked out or having your content removed. 
  • Share high-quality content: Tailwind communities are a great place to share your best work. Make sure you’re sharing pins that are 2:3 ratio, visually appealing, well-written, have a call to action, and relevant to the community.
  • Repin content:  When you repin other people’s pins from the community, take a second to see who has repinned your content and if it fits one of your boards, repin their pin. It’s thoughtful and that person will likely repin more of your pins.
  • Be respectful: Remember that these communities are full of real people with their own opinions and experiences. Be respectful of others and avoid being argumentative or rude.
  • Check the Weekly Highlights:  This tab in Tailwind Communities will show you the pins that are most shared and since they are proven to be popular.  
  • Check the Already Shared checkbox:  This way you aren’t resharing content you have previously shared. 

DON’T:

  • Spam the community: No one likes a spammer. Don’t share too many pins in a short period of time, and make sure you’re sharing content that is relevant to the community.
  • Self-promote excessively: It’s okay to share your own content, but make sure you’re also sharing content from other people and engaging with their pins. If all you do is self-promote, people are likely to tune you out. I see time and time again Pinterest creators that submit a ton of pins but aren’t pinning from the community.  It’s not a good look, it’s likely you’ll get kicked out, and most people won’t repin your pins.
  • Break the rules: As mentioned above, each community will have its own set of rules. Don’t break these rules or you risk getting banned from the community.
  • Repin pins that aren’t good:  Definitely don’t pin other people’s content that isn’t something you’re community will like, that’s not a good fit, or isn’t content that you agree with.

By following these do’s and don’ts, you can get the most out of your participation in Tailwind communities and build relationships with other Pinterest users.

Tailwind Communities assessing the virality of the community by Jen Vazquez Media

How to Find the Best Communities

There is an art and science to finding the best Tailwind Communities for your business.

Research

Start by navigating to the ‘Communities’ section of your Tailwind dashboard. Select ‘Find a Community’ and type in a keyword related to your business niche.

You should see a list of related Tailwind Communities pop up. You may need to go more broad or more granular with your topic, depending on the options that appear.

Virality Score

It’s important to evaluate a Community’s stats before you join. Click the ‘preview Community’ button, and you’ll be able to see its detailed stats on the left hand side of the screen. A virality score for Tailwind communities is a measure of how effectively a community’s content is being shared and spread across Pinterest. A high virality score indicates that the community’s pins are being repinned and shared by a large number of users, while a low score suggests that the content is not getting much traction.

There are a few different factors that can influence a community’s virality score. One of the most important is the quality of the content being shared. Pins that are visually appealing, well-written, and relevant to the community are more likely to be repinned and shared by other users.

Another factor that can impact a community’s virality score is the engagement level of its members. Communities with active members who are regularly liking, commenting, and repinning each other’s content are more likely to have a higher virality score.

It’s good to find out the virality by figuring out the score instead of looking at the graph and how many people are in the community. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many re-shares the posts got overall.

If you take the re-shares and divide these by the total number of posts you’ll get a virality score. Divide re-shares by # of people to get the virality score – more than 50 is good

Overall, a high virality score is a good sign that a Tailwind community is producing high-quality content that is resonating with its members and being shared widely on Pinterest.

Pinterest Strategy Academy

I have a Google spreadsheet that automatically does the calculations to find the virality score.  I use it as a way to log which communities I’ve reviewed, when I joined, and when I left, as well as reviewing communities every 6 months.  This is provided free in Pinterest Strategy Academy a group coaching membership that helps you to learn how to market your business on Pinterest that includes these types of tools to save time along with live Q+A Sessions and Pinning Sessions each week for accountability and expert help. 

Blue Flame Number BFN by Jen Vazquez Media Pinterest Manager

Blue Flame Number (BFN)

The Blue Flame Number (also known as the BFN) is a metric used by Tailwind to measure the potential reach of a pin on Pinterest. It is based on the number of repins and shares that a pin has received, as well as the engagement level of the users who have shared it.

The Blue Flame Number is represented by a blue flame icon, with the number of flames indicating the potential reach of the pin. For example, a pin with a BFN of 50 has a higher potential reach than a pin with a BFN of 1.

The Blue Flame Number is meant to give users an idea of which pins are performing well and have the potential to go viral on Pinterest. It is important to note that the BFN is just one factor to consider when evaluating the success of a pin, and it is not the only measure of a pin’s reach or engagement.

To view the Blue Flame Number for a pin, you will need to be a member of a Tailwind community. The BFN is displayed on the pin’s thumbnail in the community feed, as well as on the pin’s detail page. You can also see the BFN for your own pins by going to your “My Pins” page and sorting the pins by BFN.

When you share a pin from a Tailwind Community, I recommend you share one that has a high BFN as it’s already popular so it should be popular on your account also!  You can read how often does the Blue Flame popularity number is updated by reading this blog on Tailwind 

Pin Inspector in Tailwind by Jen Vazquez Media Pinterest Manager

Which Pins Should You Share to Communities?

When sharing pins to Tailwind communities, it’s important to consider the interests and preferences of the community members. Here are a few tips for choosing which pins to share:

  • Share high-quality content: Make sure you’re sharing pins that are visually appealing, well-written, and relevant to the community. This will increase the chances that your pins will be repinned and shared by other members.
  • Follow the community guidelines: Each community will have its own set of guidelines for what is acceptable to share. Make sure you familiarize yourself with these guidelines and only share content that is in line with them.
  • Share a mix of your own content and other people’s content: Sharing a mix of your own content and other people’s content can help to keep things interesting and provide value to the community. Just make sure you’re not overwhelmingly self-promotional.
  • Pay attention to the community’s interests: Take the time to look at the types of content that are being shared in the community and try to share content that aligns with those interests. This will increase the chances that your pins will be well-received by the community.
  • Share Pins already published:  By sharing pins that are already doing well on your account, it will look more valuable and most likely have a blue flame which will be more attractive to the community members.
  • Share pins that aren’t doing well:  You can also try to share pins that are already published to your account but aren’t doing well.  It may be a way to get more eyeballs on those pins.
  • Share Pins from Pin Inspector in Tailwind:  This is a great way to share pins that are already successful and will be more likely to get re-shared.  Go to Insights in Tailwind and then Pin Inspector.  You can pick the ones with good analytics and select Add To Communities to the right of the pins.

Summary

In summary, Tailwind communities are a great way for Pinterest users to connect with like-minded individuals and increase the reach of their content. It is generally a good idea to share a mix of your own content and other people’s content on Pinterest, as this can help to build relationships, increase your visibility, and provide value to your followers.

When participating in Tailwind communities, it’s important to follow the community guidelines, share high-quality content, and engage with other members. To find the best communities for your content, it’s helpful to look for communities with a high virality score and a large number of active members.

Additionally, the Blue Flame Number can be a useful metric for identifying which pins have the potential to go viral on Pinterest. By considering these factors, you can maximize your reach and get the most out of your participation in Tailwind communities.

Don’t forget to pin it!

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

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⁠Pinterest Challenge⁠⁠ to Use Pinterest To Grow Your Business Challenge: ⁠⁠https://thepinterestqueen.com/challenge⁠⁠ FREE Education in Marketing Strategy Academy FB Group ⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠ Hi, there I’m Jen Vazquez Founder and...