NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!


Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor


Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

Don’t Forget to Pin It!

2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

PinterestMarketing 101-Keywords by Jen Vazquez Media

Pinterest 101 for 2023: Using Keywords

Welcome to Blog #2 of the Pinterest 101 Series. 

Welcome to the ultimate guide on finding and using keywords on Pinterest! It may be surprising that the first step is to find keywords, but keywords are the secret sauce for getting found on Pinterest and having Pinterest serve your information up to your ideal clients.

In this post, you’ll learn how to:

  • how to find your keywords using Pinterest
  • the different types of pins + how to find them
  • what keywords work well (+ don’t) on Pinterest
  • tips on how to optimize your pins for better results

What Are Keywords

Keywords are the words or phrases that your ideal audience types into the Pinterest search bar to find the content they’re interested in. By using relevant keywords in your pins, boards, and in your profile, you increase your chances of getting found by your target audience and getting more engagement on your content.

Try to Avoid:

  • An Instagram strategy for hashtags
  • Industry-specific keywords
  • Just single words
  • Keywords that aren’t about the content

Definitely DO the following:

  • Find keywords that are popular on Pinterest
  • Use keywords that solve your ideal client’s problem

Why do Keyword Research for Pinterest

Before we start going into details on your Pinterest keyword research process, you need to understand why Pinterest keywords are so important! So let’s start with…

Is Pinterest a social media platform?

It’s considered a social media platform in google analytics, but it’s actually a search platform (and a REALLY good search engine just like Youtube and Google). Search engines are designed to give users the best possible search results based on their query.

As a user of Pinterest, you can help to improve search results by providing accurate and concise information when creating pins and boards and by tagging your pins with relevant keywords. 

If you’re a content creator on Pinterest, you know that your pins can appear in multiple places on the platform. While the home feed results are usually determined by the recent search and interests of a user, if your pins don’t appear in the search results, they won’t be engaged with and have fewer chances to be introduced in the home feed.

That’s why it’s important to optimize your pins, boards, and your profile with keywords for the search engine.

By using keywords, you can make sure your pins appear in the search results and get seen by more people. As a result, you’ll get more engagement and followers on Pinterest. So start optimizing your pins today!

Keywords Pinterest 101 in 2023 by Jen Vazquez Media 1

How to do Keyword Research on Pinterest

Pinterest is the only social media platform that actually tells you what’s being searched…. I know it’s crazy!  So let’s get started now that you know you need to find Keywords for you and your Business.  

It’s important to note that while you do this research, you should keep track of these keywords.  I have created a Keyword Builder just for you.  You can download it from my FREE Pinterest Resources. That way when you go to pin on Pinterest, you’ll have this Keyword Builder to help you quickly pin and get back to working on other things in your business.

Today we will be looking at the Pinterest tools as well as other tools that can also help you to build a beefy list of keywords! Alright, get that keyword builder ready and go to Pinterest. Look for the search bar at the top of the page.

Search Bar | Drop-Down Menu

One of the areas to search is the drop-down menu. When you type something into the search bar, Pinterest will suggest a variety of different options for you to choose from, just like Google does. This can be helpful to share different keywords (the popular ones) that people are searching for right now.  Write all of the keywords on your keyword builder that make sense for your business.

Be sure to check the “all Pins” option to the right of the search bar as it defaults to “your pins” and that won’t be helpful at all to finding new keywords.

Search Bar | Guided Search Bubbles

Not all people depending upon where you live have access.  If you’re one of the lucky pinners who still have access to the guided search then you can use the suggested keywords there as well. 

Guided search bubbles are the keywords in colored bubbles just under the search.  These tiles are refined keywords based on the base keyword you searched.

BONUS POINTS:  If you click on one of the guided search bubbles, you’ll be able to drill down to get even more.  You’ll basically be starting the whole process over again with the drop-down menu and guide search bubbles.  Below I clicked on Dress under the search Summer Wedding and got these new keywords.

Keywords Pinterest 101 in 2023 by Jen Vazquez Media

Pinterest Ads (without paying for the Ads)

Another way of finding keywords on Pinterest is to use the Keyword Planner Tool which is located under “create ad” function under the Ads Menu on Pinterest.  You aren’t actually creating an ad, just using that button to get more keywords.  Here are the steps:

Click on “Ads” in the Menu and click the “create ad” button.

Notice the “drive consideration” column? Click on Consideration (formerly traffic).  Ignore all the other options and scroll down to click “continue”.  

Now click “find new customers” toward the bottom as the targeting strategy.  Now scroll down again to the area that says “keywords and interests” and click on it.

Select “add keywords”.  You’ll type in the main keyword you want to do research for, then the keyword planner tool will give you related keywords that may fit your business needs.  Again as always, write them down (or type them) into your keyword builder.  

Keywords Pinterest 101 in 2023 by Jen Vazquez Media

Pinterest Trends

There are a few ways to access Pinterest Trends.  You can click “analytics” in the menu on Pinterest and select Trends or you can go to

Now Pinterest Trends isn’t as robust as we business entrepreneurs would like and you can’t find all of the keywords you search, but Pinterest is consistently updating this area as more keywords are searched. This tool helps you to see the height of the year for different keywords and you can compare up to 4 keywords.  It will share the search volume for each of the four so you know which of the 4 keywords are the best.  

First step is to select your country.  Then, type in a keyword.  A drop down menu will appear, just like when you search for a keyword in the search bar.  You’ll find additional keywords that you should write down on your Keyword Builder, provided it fits your business.

In this example I searched for summer wedding.  I clicked on summer wedding the first result in the drop down menu and this is what I found.

Note that the height of popularity is around December 20th for the last year.  It may be surprising as that winter, but this is actually typical.  Most wedding searches happen during engagement season between Thanksgiving and New Years.  People get engaged as start searching on Pinterest for #allthethings.

Now under this result you see related trends and popular pins. 

Next we’ll compare keywords to see which is most popular by searches on Pinterest.  You can do that by clicking on the related trends buttons. 

In this trend search, summer wedding colors is the most popular.  Again, write down the keywords on your keyword builder, not just the most popular as you want to utilize a variety of keywords when you make pins so you have a better chance at getting in found.

How To Find Keywords Off Pinterest

Here are some places you can find keywords for free off of Pinterest:

Write Your Research Down

So you know keywords are important and I’ve shared many areas that you can research to find keywords for your business, now I’ll show you how to log them.

My gift to you: Get Your Keyword Builder Here. Use this to keep track of your keywords so when you pin, it’s super easy to look at all the keywords and chose multiple for pins that are for the same blog but using different keywords to get better reach and results on Pinterest.

On the Keyword Builder, you’ll find a header and a column underneath. The goal is to look at your blog categories and/or your pillars of content in those headers. 

In the example here, I share a tiny snapshot of our agency’s client who’s a brand photographer Keyword Builder. (note not all keywords are on the snapshot and the most important keywords are local based keywords!) 

keyword builder partially filled out by Jen Vazquez Media

When To Do This Research

I’m covering this in the second blog in the series because I recommend everyone start with a researching when you start using Pinterest.  But I also recommend doing another session of researching every 6 months or so to be sure to capture new keywords as searches can change.

Note: Avoid using industry specific keywords as they will just draw the attention of others in your industry. 

PinterestMarketing 101-Keywords by Jen Vazquez Media

Where To Use Keywords On Pinterest

As you’ve learned, keywords are the bread and butter of any Pinterest marketing strategy – without them, you’re likely to get lost in the shuffle and miss out on valuable exposure. But as with all things in life, there’s a right way and a wrong way to go about using keywords on Pinterest. The golden rule? Never keyword stuff! This means sprinkling your keywords in haphazardly, in a bulk list, or stuffing them into sentences where they don’t naturally belong. 

Not only will this make your content difficult to read, but it will also flag your account as spammy which could hurt your chances of being found in search. Instead, use your keywords thoughtfully and sparingly, making sure that they always flow naturally within the context of your sentence. following this simple rule will make a world of difference for your Pinterest marketing efforts!

Keywords Pinterest 101 in 2023 by Jen Vazquez Media an image with places to share keywords on an image of a computer screen with Pinterest on it.

Where To Put Keywords

Here are the places to use keywords on Pinterest.  All of these area are searchable on Pinterest.  Pinterest considers all of these area to learn what your content is about and serve your content up to your ideal clients:

  • Your profile name: Choose a main keyword that describe your content or your business.
  • Your profile description: Using keywords, describe the transformation you offer clients.
  • Your board titles: Use main keywords name your boards. Avoid using cutsy names as they won’t be found by your ideal clients. 
  • Your board descriptions: You can use keywords in your descriptions to Pinterest and your ideal clients what they will find on your board.
  • Your pin overlay: Pinterest can “see” your image to take that along with the other areas to match with people that will find that content valuable. Choose a main keyword that describes what they will learn when they click on your pin and go to the content (blog, youtube, podcast, etc.).
  • Your pin titles: Pin titles are considered by Pinterest to categorize your content.
  • Pin descriptions: You can use alternatives to your keyword on your pin title or text overlay in sentences to get the best opportunity to get found.

Bonus Areas To Use Keywords

  • Add keywords in the URL of the content attached to the pin
  • In the title and subtitle of your content
  • Use keywords in your content
Pinterest Strategy Academy by Jen Vazquez Media image of laptop, ipad, cell phone and sheets of paper showing all that's included


So you’ve learned all about keywords!  Why you should use keywords, how to use keywords, where to use keywords and how to log them on my free Keyword Builder.

You know you should do this research when you first start using Pinterest for your business and that you should repeat it every 6-12 months to stay updated.

I’d love to share something that can really help you when you have Pinterest questions but also as accountability to get that pinning done!!  It’s my DIY service (with your friendly Pinterest experts along to help!). 

Pinterest Strategy Academy

Pinterest Strategy Academy Group Coaching Means…

…lose the overwhelm when marketing your business. Learn easy and simple systems to spend less time and book more clients.  What’s included?

  • Weekly LIVE Q+A Sessions where you can ask questions
  • Weekly LIVE Pinning Sessions where you’ll pin to Pinterest (excellent accountability)
  • Monthly LIVE Masterminds – Diving deep into different skills
  • Guest Speaker
  • Monthly Pin Templates via Canva and Downloads

These bonuses make Pinterest Strategy Academy unlike any other Pinterest offer.

01: Access To Me (Your Personal Expert)

As sessions are live, you have access to me to ask all sorts of questions about how you like to work to your specific business and it’s needs

02: Guest Speakers

I have incredibly talented friends in the Marketing space. I invite them to come and teach their specific expertise like Pinterest Ads and Instagram.

03: Replays

Each Mastermind is recorded so you can access it if you aren’t available at that time/date. Q&A Sessions + Pinning Session are also recorded, if there is any education on the call

04: Downloads

There are a ton of downloads that make your marketing so much easier like an 80 Calls to Action cheat sheet, My Marketing System Check List, Pinterest Analyzer and so much more

05: Private Facebook Group

I have a private Facebook group where you can chat with me and the other members to share your pin, blog post or anything else

06: Tailwind

I offer a Tailwind Trial and education on how to use this valuable 3rd party tool to make Pinterest EVEN EASIER. 

If you have any questions, send me a DM on IG or send me an email.

Don’t Forget to Pin It!

PinterestMarketing 101-Keywords by Jen Vazquez Media
PinterestMarketing 101-Keywords by Jen Vazquez Media
PinterestMarketing 101-Keywords by Jen Vazquez Media
PinterestMarketing 101-Keywords by Jen Vazquez Media

Pinterest 101 in 2023: Why Use Pinterest for Your Service-Based Business (Part 1)

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media

Pinterest 101 for 2023: Why Use Pinterest for Your Service-Based Business

Pinterest 101 Series

Are you wanting to jump on Pinterest for your business? Are you already on Pinterest for your business but it doesn’t seem to be working?  Are you curious about using Pinterest for your business? If any of those questions resonated with you, then keep reading!

Can you believe it? I’ve been using Pinterest for my photography biz since 2009 – back when it was invite-only in beta!  And you know what? I didn’t keep all that Pinterest goodness to myself. Oh no, I helped my wedding pro friends figure it all out, and then launched Jen Vazquez Media in 2018 so I could help even MORE people!

Since 2018, I’ve been teaching Pinterest but let’s be real – I’ve bounced around a bit with all the questions I get and news or new tools that Pinterest launches. But, fear not! I’ve decided to take all of you business owners on a journey through Pinterest 101 over the next several blogs. That’s right, you can go from blog to blog and get all the help you need to master Pinterest like a pro!

In 2022, I was honored to be selected by Pinterest to be a Pinterest Pioneer helping in the Pinterest Business Community and also working with Tailwind to educate on Pinterest. These two honors are the highlights of my business!

Last weekend, I had an epiphany.  I realized that I haven’t created a whole series for those of you who are brand new to the Pinterest world – like, starting from scratch with no Pinterest Business account OR you’ve been using Pinterest for your business but you don’t feel like it’s working.

Whether you’re a total newbie or a seasoned pro, there’s something for everyone in this series. And TBH, there’s a lot of conflicting information out there. That’s why I always say if the Pinterest advice is older than six months, it’s probably as outdated as a pair of platform shoes (although are they coming back???).

Let’s start from the very beginning, shall we? We’re going to dive into all the juicy tweaks and details that’ll take your Pinterest business account from boring to mind-blowing and from not quite there to as effective as possible to get the most reach you can to skyrocket your business leads! Trust me, you won’t want to miss out on this ride.

So buckle up, my fellow Pinners, and let’s dive in!

graph showing the lifespan of social media posts in 2023

Why Use Pinterest

Holy moly, there are countless reasons why Pinterest is a must-have tool for your business. But, let me hit you with some hard facts that will have you jumping on the Pinterest train in no time:

A bonus about Pinterest is the ultimate low-energy social media platform. There are no bullies here, just good vibes and inspiration! It’s a place where you can go to change your life and discover new ways of doing things. Talk about positive energy!

But, here’s the best part: Pinterest is the easiest social media platform.  My clients spend about an hour scheduling out your pins and have your next week or two covered. And the best part? It gives the biggest bang for their time buck. Trust me, you won’t want to miss out on all the benefits that Pinterest has to offer!

More stats that will shock and encourage you to try Pinterest for your business is the Lifespan of a Pin compared to other social media platforms.  Would you rather spend hours and hours on Instagram and continually have to create content, or spend an hour a week and have pins last year?  That’s right I have several pins that are still popular from 2014!  Here are 2023 stats for social media platforms:

    • TikTok Negligible unless you “go viral”
    • Facebook 1.75 hours
    • Instagram 20 hours
    • LinkedIn 24 hours
    • YouTube 8 hours
    • Pinterest 3.8 months
    • Blogs 2 years

Pinterest Business Account vs. Personal Account

Pro Tip: Consider if you want to manage two accounts.  If you don’t, convert your personal account because you can still pin, you’ll just have all your personal pins on a secret board.

It is imperative to have a business account if you want to use Pinterest to market your business.  There are two ways to do that. One is to convert your personal account to a business account and the second way is to create a new account as a business account. 

Choosing a username (the URL link you want to use your business name or a version of your business name.  This way, when people search for your business, they find your profile, boards, and pins.  It’s the magic key that unlocks the door to your Pinterest account.  


Convert your Personal Pinterest Account to a Business account:

  1. Go to and click on the “Convert to a business account” button.
  2. Enter your personal account information and click on the “Convert” button.
  3. Follow the on-screen instructions to complete the process of converting your account to a business account.

Create a business account:

  1. Go to and click on the “Create a free business account” button.
  2. Follow the on-screen instructions to complete the process of setting up your business account.


To sum it all up, Pinterest is a powerful tool for businesses with over 450 million monthly active users and less competition compared to other social media platforms. It’s a low-energy platform that provides inspiration and positivity, and it’s also incredibly easy to use, with an hour of scheduling out pins enough to cover your next week or two. Plus, pins have a much longer lifespan than other social media platforms. And, we’ve also discussed the importance of having a business account on Pinterest and how to create one.

In this Pinterest 101 series, we’ll take you through everything you need to know about using Pinterest for your business. We’ll cover topics such as optimizing your profile, crafting killer pins, mastering Pinterest SEO, and how to read the analytics. So, buckle up and get ready to take your Pinterest game to the next level!

Next up Keywords! It’s a secret power to making Pinterest work for you!

Don’t Forget to Pin It!

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media