What Are People Searching For This Week on Pinterest (The third week of June)?

Content Creation, Marketing, Pinterest, Pinterest Trends

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

A 120% increase in “outdoor oasis” searches
A 2.5 times increase in “peach crisp with fresh peaches”
A six times increase in “firework nails”
A 70% increase in “wasp sting remedy”
A four times increase in “glamping” (thanks to the adventurous Gen Z)
A whopping 160% increase in “snacklebox ideas” among millennials
A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

Outdoor Oasis: 120% increase
Fun Drinks Alcohol: 105% increase
Lemonade Stand Sign: 100% increase
Summer Meals for a Crowd: 45% increase
How to Pack a Watermelon: 45% increase
American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

Peach Crisps with Fresh Peaches: 2.5 times increase
Cherry Recipes: 120% increase
Grilled Romaine Salad: 35% increase
White Sangria: 25% increase

Beauty and Health

In beauty:

Firework Nails: Six times increase
American Flag Nails: 95% increase
Blue Natural Hair: 55% increase
Summer Nails Red: 50% increase

In health:

Wasp Sting Remedy: 70% increase
Sunburn Relief: 70% increase
Bug Bite Relief: 65% increase
Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live. There’s a mini course to optimize your Pinterest to have it help you grow your business. There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

A four times increase in searches for “glamping”
A 115% increase in “fun summer activities”
An 80% increase in “socializing, summer camp”
A 55% increase in “road trip”
A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

160% increase in “snacklebox ideas,” which sounds fascinating!
100% increase in “festival fits”
45% increase in “parade float ideas”
40% increase in “fireworks”
25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

2.5 times increase in “Fourth of July food barbecue party ideas”
Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
180% increase in “Fourth of July cocktails”
135% increase in “Fourth of July decorations outdoor”
40% increase in “Fourth of July tablescapes”

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

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Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media

What Are People Searching For This Week on Pinterest in June

Content Creation, Marketing, Pinterest, Pinterest Trends

4 summer images with text: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

What Are People Searching For This Week on Pinterest 6/5/24

Hey there, Pinterest peeps! It’s Jen here, back with another round of Pinterest Predicts Weekly—or as I like to call it: What are people searching for on Pinterest? 🧐 This week’s theme is Making a Splash, so hold onto your pool noodles and let’s dive right in!

Key Trends Making Waves

Pinterest has spotted some key trends that have been making a big splash recently. Here are the highlights:

Pool Day Searches: A whopping 150% increase! Looks like everyone’s getting ready to cool off.
Cute Swimsuits Up by 90%: Time to refresh your swimwear collection!
Lake Cottage: Searches have risen by 45%. Summer getaway, anyone?
Pool Workout: Increased by 140%. Fitness by the pool? Yes, please!
Betta Fish Tank Ideas: Up 65%. Even your fish wants a stylish home.

Water Balloon Games: Up by 110%. Fun for everyone!

Behind the Trends

Why all the water-themed searches, you ask? Well, Pinterest is a goldmine for predicting future trends, with over 518 million users looking for tomorrow’s ideas today. By following the breadcrumbs of what’s trending on Pinterest, you can get ahead in planning your next big move or marketing campaign.

Every week, Pinterest Predicts Weekly shines a spotlight on hot search trends from users across various categories, regions, and demographics. And guess what? All the search queries lead you to [trends.pinterest.com](http://trends.pinterest.com), where you can uncover more insights and craft campaigns around popular searches.

Let’s Go Play: Summer Fun in the Sun

Whether it’s poolside or lakeside, Pinterest users are on the hunt for exciting ways to spend their summer days by the water. Here are some fun insights:

Pool Day: Searches increased by 150%.
Lake Day: Up by 100%.
Boat Day: Up by 70%.
Water Park: Up by 65%.
Beach Vacation: Up by 30%.

Fashion Trends:

Cute Swimsuits: Increased by 90%.
Swim Dress: Up by 55%.
Island Vacation Outfits: Up by 40%.
Crochet Swim Cover-Up: Increased by 35%.
Swim Trunks: Up by 30%.

Home and Decor:

Lake Cottage: Searches increased by 45%.
Lake House Decorating Ideas: Up by 45%.
Swim Spa Backyard Ideas: Increased by 30%.
Swimming Pool Backyard: Up by 30%.
Lake House Decor: Up by 25%.

Activities

Pool Workout: Up by 140%.
Water Balloon Games: Up by 110%.
Tubing on The Lake: Searches increased by 95%.
Beach Activities: Up by 85%.
Splish Splash Birthday Party: Up by 30%.

Regional Trends: Water, Water Everywhere

From coast to coast, people are dreaming up fun ways to enjoy their summer. Here’s a regional roundup:

Midwest

Kayak Storage: 2x increase.
DIY Water Fountain: Up by 150%.
Flowered Water Recipes: Up by 140%.
Pool Noodle Crafts: Increased by 135%.

Northeast

Semi In-ground Pool Ideas: Up by 180%.
Last Toast on the Coast Bachelorette: Increased by 160%.
Beach Bag Essentials: Up by 160%.
Beach Wedding Guest Dress: Up by 130%.

West

Surfboard: Increased by 145%.
Beach Birthday Party: Up by 125%.
Swimming Hairstyles: Up by 125%.
Fruit and Water Aesthetic: Increased by 125%.

Southeast

Beach Snack Ideas: Up by 185%.
Palm Beach Decor: Searches increased by 150%.
Ranch Water Cocktail: Up by 135%.
Swimming Pool Design: Increased by 120%.

Unlock Your FREE Pinterest Marketing Resources

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Pinterest Predicts Trend: Aquatexture

Aquariums are making quite the splash this week. Trending search terms include:

Betta Fish Tank Ideas: Up by 65%.
Minecraft Aquarium: Up by 40%.
Turtle Tank Ideas: Increased by 30%.
Aquarium Nails: Up by 25%.
Fish Tanks: Increased by 25%.

Featured Board: Vacation Style

Get ready for some sunshine, good vibes, and standout style in the Balearic Islands. Explore the Pinterest boards for all things summer style.

Upcoming Moments: Don’t Miss Out!

Stay ahead in your planning game with these upcoming events:

4th of July

Look out for trending keywords like “4th of July food” and anything related to the holiday.

Back to School

It’s never too early! Back-to-school haul searches will be ramping up in August.

Tips For Using These Keywords

Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈

Here’s your game plan:

Listen In: Catch our weekly episode to get the full list of trending topics. It’s like having a crystal ball for what’s hot!
Get Creative: Take these trends and brainstorm content ideas that align with them. Whether it’s a blog post, video, or pin, make sure it taps into what people are searching for.
Stay Relevant: By riding the wave of current trends, you’re setting yourself up for maximum reach and engagement. Pinterest is telling you exactly what’s working – use it to your advantage!
Visual Appeal: Make your pins stand out with eye-catching images and bold text overlays. High-quality visuals are a must!
Keywords: Don’t forget to include the trending search terms in your pin descriptions and titles. This helps your content get discovered more easily.
Consistency: Post regularly to keep your audience engaged and coming back for more. Consistency is key to staying top of mind.
Interactive Content: Create content that encourages interaction, like polls or questions. This boosts engagement and makes your pins more likely to be shared.

That’s a wrap for this week’s Pinterest Predicts Weekly! Tune in next week for more of the latest trends just for you. 🌟 Remember, use these search terms as keywords in your content to help you get more reach!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

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by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

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Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Content Creation, Marketing, Pinterest, Pinterest Trends

Pink background with white writing saying Pinterest Analytics Is Your Secret Weapon for Explosive Growth

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection by serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

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by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

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Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

Pinterest, Pinterest Trends

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

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Don’t Forget To Pin It!

Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest, Pinterest Trends

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

2x increase in “spring break clothes”
4x increase in “rainy day hair”
60% increase in “spring cleaning”
2x increase in “spring fling dresses”
95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “spring break clothes”
90% increase in “spring break aesthetic”
45% increase in “beach essentials”
30% increase in “men vacation outfits”
25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty

(in the last three weeks compared to the previous three weeks):

4x increase in “rainy day hair”
2.5x increase in “spring hair color trends”
135% increase in “healthy skin tips”
90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

60% increase in “spring cleaning”
45% increase in “diy shower cleaner”
25% increase in “laundry room renovation”
25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

2x increase in “spring fling dresses”
140% increase in “spring jacket”
50% increase in “rain boots”
35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

135% increase in “strawberry smoothie”
130% increase in “kale chips”
125% increase in “bacon wrapped asparagus”
120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

155% increase in “potato leek soup”
130% increase in “portabella mushroom recipes”
120% increase in “pickled beets”
120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

170% increase in “grapefruit recipes”
160% increase in “salmon sushi bake”
135% increase in “leek recipes”
125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

150% increase in “lemon pound cake with glaze”
135% increase in “creamed spinach”
120% increase in “beet juice recipe”
120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

95% increase in “bloom bar”
40% increase in “colorful bouquet”
35% increase in “pastel color palette”
30% increase in “floral dress”
25% increase in “love in bloom bridal shower theme”

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March

St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

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by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

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Diving into the 2024 Pinterest Predicts Report: Riding the Trend Wave

Pinterest, Pinterest Trends

Diving into the 2024 Pinterest Predicts Report

Today, we’re diving into a treasure trove of insights – the 2024 Pinterest Predicts Report. This isn’t just any report; it’s a crystal ball into the future of consumer trends, and guess what? It’s a game-changer for marketers and creatives like us! Let’s unpack the magic of this report and explore how it can turbocharge our marketing strategies.

Why Pinterest Predicts is a Marketer’s Best Friend

Pinterest is where people plan their dreams and aspirations. With over 482 million users dreaming big on this platform, the Pinterest Predicts Report is much more than a list of trends; it’s a roadmap to understanding what’s buzzing in the hearts and minds of consumers.

Key Highlights from the Report

A Spectrum of Trends:

Beauty: The report spotlights revolutionary beauty trends like “Blue Beauty,” where aquamarine shades become a staple in makeup routines. This shift could signal a broader trend towards bold, expressive color choices in beauty products.

Fashion: Trends such as “Eclectic Grandpa” and “Bow Stacking” are reshaping the fashion landscape. These styles blend nostalgia with modernity, offering fresh perspectives on personal style.

Food & Beverage: The culinary world is buzzing with innovation, as seen in trends like “Burger Quesadillas” and “Pizza Pot Pies.” These playful, creative food mashups could inspire a new wave of fusion cuisine.

Generational Insights:

The report provides an in-depth look at how different generations are driving these trends. For example, Gen Z might be spearheading the “Blue Beauty” trend, while Millennials could be behind the resurgence of “Eclectic Grandpa” fashion. These insights are crucial for targeting your content and marketing to resonate with specific age groups.

Search Term Goldmine:

Each trend in the report is accompanied by relevant search terms that have witnessed significant increases. For instance, “Fun blue nails” has seen a 260% increase, indicating a rising interest in vibrant beauty aesthetics. Leveraging these search terms in your Pinterest SEO strategy can significantly boost the visibility and relevance of your content.

Home Decor Trends:

The report highlights intriguing home decor trends like “Kitschens,” where kitchens are adorned with quirky, whimsical elements. The “Western Gothic” theme combines rustic charm with gothic elegance, suggesting a move towards more eclectic, personalized home spaces.

Wellness and Wellbeing:

Trends like “Rest Stops” for slow travel and “Big Talk” for meaningful conversations highlight a societal shift towards mindfulness and deeper connections. These trends offer rich content themes for businesses in the wellness and lifestyle sectors.

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JOIN FREE HERE

How to Use These Insights for Your Business

Content Creation:

Align your content with these trends. Whether it’s blog posts, Pinterest boards, or Instagram stories, infuse these insights to stay ahead of the curve.

Product Development:

For product-based businesses, these trends are a goldmine. They can inspire new product lines or influence marketing campaigns for existing products.

Community Engagement:

Use these trends to engage with your community. Polls, quizzes, and discussions around these trends can boost engagement and bring your audience closer.

Ethical Marketing with Pinterest

Pinterest’s commitment to ethical marketing is a breath of fresh air. They prioritize responsible practices, ensuring we connect with our audience in a respectful, inclusive manner.

Your 2024 content calendar

A first look at the top trends and seasonal moments you’ll want to watch (and plan) for in the year ahead.

January: Thriving

Jan 1-7 Future forecast: An action plan for living out your dreams and manifestations.

Jan 8-14 Mini glow-ups: Small improvements that bring you joy day by day.

Jan 15-21 Impactful: Influence positive changes, big or small, for yourself and others.

Jan 22-28 Healthy habits: Easy ways to incorporate feel-good moments into your practice.

February: Nourished

Jan 29-Feb 4 Comfort zone: Create a space for yourself and prioritize what’s good for the soul.

February 5-11 Watch party: Gather with friends, fam and fans to catch the biggest moments.

February 12-18 Guilty pleasures: Treat yourself to the things you want most.

February 19-25 Calm: Quiet your surroundings to feel grounded and relaxed.

March: Renewal

Feb 26-March 3 Hobbies: Explore new interests and give them your full attention.

March 4-10 Power source: Fuel up on things that give you life and light.

March 11-17 Green thumb: Test your luck and skills from the kitchen to the garden.

March 18-31 New rituals + Surprise: Replace your old routines that are no longer serving you. Plus, unexpected twists and delights you can’t help but smile at.

April: Experimental

April 1-7 No regrets: Beauty change? Life decision? Just go for it because YOLO.

April 8-14 Main stage: Shine the spotlight on your favorite acts in music and beyond.

April 15-21 Wedding week: Celebrating your big day or someone else’s to the fullest.

April 22-28 Au naturel: Best the way it is—no additions needed.

May: Head start

April 29-May 5 Kind mind: A reminder to be gentle on yourself, starting from within.

May 6-12 Star treatment: Roll out the red carpet for yourself and those who deserve to be recognized.

May 13-19 Vitamin me: Your regular dose of self-care and self-love.

May 20-June 2 Happy hour + Playtime: Discover new sources of joy and inspiration. And embrace your inner child and have fun with the little things.

June: Main character

June 3-9 Icon era: A celebration of those you admire most, including yourself.

June 10-16 Al fresco: Embrace all the elements from sun to snow.

June 17-23 Shareable: Come with dishes, stories and more for all to enjoy.

June 24-30 Getaway plan: A vacation state of mind, no matter where you are or where you’re going.

July: Bucket list

July 1-7 Classics: Timeless favorites that are perfect just the way they are.

July 8-14 Free spirit: Keep an open heart and open mind to new ways and ideas.

July 15-21 Find your adventure: Getaways and experiences you’ll always remember.

July 22-28 Fandom: Cheer on your favorites loud and proud.

August: Life architect

July 29-Aug 4 Personal space: Carve out some much-needed time and space for yourself.

Aug 5-11 Study guide: A cheat sheet to schooling life.

Aug 12-18 Rush hour: Sped-up routines to get you where you need to go fast.

Aug 19-Sept 1 Nerding out + Routine check: Show love to the idols and hobbies you’ve become the biggest fan of. Then ease back into reality by slowly updating your daily rituals.

September: Level up

Sept 2-8 Hard refresh: An opportunity to hit reset and try something completely new.

Sept 9-15 Throwbacks: What’s old is made new again with updates from today.

Sept 16-22 Save the date: Special moments coming up to plan for and celebrate.

Sept 23-29 In season: Food and fashion in their absolute peak.

October: Fun house

Sept 30-Oct 6 Make or break: Get in the spooky mood with fun projects and chill(ing) movie nights.

Oct 7-13 Spirit week: Show your spirit for teams and holidays with everything you’ve got.

Oct 14-20 Spice: An extra kick to make things more interesting.

Oct 21-Nov 3 Snackable + Sugar rush: Fun-sized foods and routines that are easy to prep and enjoy. Plus, treats and sweets to celebrate with friends and loved ones.

November: Gratitude

Nov 4-10 Cozy: Seek warmth from the inside out, through the foods you eat and the company you keep.

Nov 11-17 Gift shop: Thoughtful presents for every person on your list.

Nov 18-24 Winning recipes: When in doubt, these ingredients will never fail you.

Nov 25-Dec 1 Thankful: A feeling of pure abundance from a full heart to a full stomach.

December: Month of magic

Dec 2-8 Decked out: From party looks to holiday decorations, more is more is more.

Dec 9-15 Homemade: The best gifts and treats come from the heart and home.

Dec 16-22 Feeling festive: Holiday spirit shifts into full gear as the countdown begins.

Dec 23-29 Memory lane: Swirls of nostalgia and new memories in the making.

Conclusion

The 2024 Pinterest Predicts Report is not just a report; it’s a beacon for us, the creative marketers, guiding us through the dynamic world of consumer preferences. By leveraging these insights, we’re not just following trends; we’re riding the wave of innovation and relevance. So, let’s harness the power of Pinterest and make our marketing strategies shine!

Submit your Content To Pinterest

Did you know you can share your best image or video Pins for a chance to be featured in Pinterest’s content? You can do that HERE.

Download Pinterest’s Report

People use Pinterest to plan for the future. This means that Pinterest has a unique insight into what’s going to be really big, really soon. Explore the breakout trends for 2024 and browse them on Pinterest—before anyone else.

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Diving into the 2024 Pinterest Predicts Report by Jen Vazquez Media

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