Remember That Big Pinterest Update? Tailwind's Got Your Back Let's be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren't ads Organic Pins. That means pins can be graphics, videos, or a...
Pinterest Trends: Spring is In The Air!
I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.
Comment below which trend you’ll use in marketing!
Key trends
- 2x increase in “spring break clothes”
- 4x increase in “rainy day hair”
- 60% increase in “spring cleaning”
- 2x increase in “spring fling dresses”
- 95% increase in “bloom bar”
Behind the Trends
Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
*Pinterest, Global analysis, Q3 2023.
Growing Trend: Spring Break Ahead
One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:
- 2x increase in “spring break clothes”
- 90% increase in “spring break aesthetic”
- 45% increase in “beach essentials”
- 30% increase in “men vacation outfits”
- 25% increase in “best travel bags”
Category Trend: Ready for renewal
People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches
Beauty
(in the last three weeks compared to the previous three weeks):
- 4x increase in “rainy day hair”
- 2.5x increase in “spring hair color trends”
- 135% increase in “healthy skin tips”
- 90% increase in “opalescent nails”
Household
(in the last three weeks compared to the previous three weeks):
- 60% increase in “spring cleaning”
- 45% increase in “diy shower cleaner”
- 25% increase in “laundry room renovation”
- 25% increase in “bathroom cleaning hacks”
Fashion
(in the last three weeks compared to the previous three weeks):
- 2x increase in “spring fling dresses”
- 140% increase in “spring jacket”
- 50% increase in “rain boots”
- 35% increase in “linen shirt men”
Regional Trends: Vibrant eats
From state to state, people on Pinterest are exploring fun new food ideas to match the new season.
Midwest
In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:
- 135% increase in “strawberry smoothie”
- 130% increase in “kale chips”
- 125% increase in “bacon wrapped asparagus”
- 120% increase in “leg of lamb recipes”
Northeast
Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:
- 155% increase in “potato leek soup”
- 130% increase in “portabella mushroom recipes”
- 120% increase in “pickled beets”
- 120% increase in “glazed carrots”
West
In the western states, searches are up for fresh seasonal flavors like citrus and seafood. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:
- 170% increase in “grapefruit recipes”
- 160% increase in “salmon sushi bake”
- 135% increase in “leek recipes”
- 125% increase in “salmon tacos”
Southeast
From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:
- 150% increase in “lemon pound cake with glaze”
- 135% increase in “creamed spinach”
- 120% increase in “beet juice recipe”
- 120% increase in “ham and cheese hawaiian rolls”
Gen Y: Keeping it fresh
New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:
- 95% increase in “bloom bar”
- 40% increase in “colorful bouquet”
- 35% increase in “pastel color palette”
- 30% increase in “floral dress”
- 25% increase in “love in bloom bridal shower theme”
Featured board: Tidy space, tidy mind
Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!
Upcoming Moments: Moments on our Radar
Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.
March
- St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
- College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
- Spring Break: Seasonal trend keyword: “spring break nails acrylic”.
April
- Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
- Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
- Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.
Upcoming Moments: Editorial Activations
Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.
April 1- 7
No Regrets
Beauty change? Life decision?
Just go for it because YOLO.
Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*
April 8-14
Main Stage
Shine the spotlight on your favorite
acts in music and beyond.
Creative thought-starters: braided
hairstyles, spring nails, Pinterest Predicts:
Hot Metals.
April 15-21
Wedding Week
Celebrating your big day or
someone else’s to the fullest.
Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.
April 22-28
Au Naturel
Best the way it is — no additions needed
Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.
You can read the trends straight from Pinterest right here.
Here is more information that may be helpful!
Remember That Big Pinterest Update? Tailwind’s Got Your Back
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