Diving into the 2024 Pinterest Predicts Report: Riding the Trend Wave

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Diving into the 2024 Pinterest Predicts Report

Today, we’re diving into a treasure trove of insights – the 2024 Pinterest Predicts Report. This isn’t just any report; it’s a crystal ball into the future of consumer trends, and guess what? It’s a game-changer for marketers and creatives like us! Let’s unpack the magic of this report and explore how it can turbocharge our marketing strategies.

Why Pinterest Predicts is a Marketer’s Best Friend

Pinterest is where people plan their dreams and aspirations. With over 482 million users dreaming big on this platform, the Pinterest Predicts Report is much more than a list of trends; it’s a roadmap to understanding what’s buzzing in the hearts and minds of consumers.

Key Highlights from the Report

A Spectrum of Trends:

Beauty: The report spotlights revolutionary beauty trends like “Blue Beauty,” where aquamarine shades become a staple in makeup routines. This shift could signal a broader trend towards bold, expressive color choices in beauty products.

Fashion: Trends such as “Eclectic Grandpa” and “Bow Stacking” are reshaping the fashion landscape. These styles blend nostalgia with modernity, offering fresh perspectives on personal style.

Food & Beverage: The culinary world is buzzing with innovation, as seen in trends like “Burger Quesadillas” and “Pizza Pot Pies.” These playful, creative food mashups could inspire a new wave of fusion cuisine.

Generational Insights:

The report provides an in-depth look at how different generations are driving these trends. For example, Gen Z might be spearheading the “Blue Beauty” trend, while Millennials could be behind the resurgence of “Eclectic Grandpa” fashion. These insights are crucial for targeting your content and marketing to resonate with specific age groups.

Search Term Goldmine:

Each trend in the report is accompanied by relevant search terms that have witnessed significant increases. For instance, “Fun blue nails” has seen a 260% increase, indicating a rising interest in vibrant beauty aesthetics. Leveraging these search terms in your Pinterest SEO strategy can significantly boost the visibility and relevance of your content.

Home Decor Trends:

The report highlights intriguing home decor trends like “Kitschens,” where kitchens are adorned with quirky, whimsical elements. The “Western Gothic” theme combines rustic charm with gothic elegance, suggesting a move towards more eclectic, personalized home spaces.

Wellness and Wellbeing:

Trends like “Rest Stops” for slow travel and “Big Talk” for meaningful conversations highlight a societal shift towards mindfulness and deeper connections. These trends offer rich content themes for businesses in the wellness and lifestyle sectors.

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How to Use These Insights for Your Business

Content Creation: 

Align your content with these trends. Whether it’s blog posts, Pinterest boards, or Instagram stories, infuse these insights to stay ahead of the curve.

Product Development: 

For product-based businesses, these trends are a goldmine. They can inspire new product lines or influence marketing campaigns for existing products.

Community Engagement: 

Use these trends to engage with your community. Polls, quizzes, and discussions around these trends can boost engagement and bring your audience closer.

Ethical Marketing with Pinterest

Pinterest’s commitment to ethical marketing is a breath of fresh air. They prioritize responsible practices, ensuring we connect with our audience in a respectful, inclusive manner.

Your 2024 content calendar

A first look at the top trends and seasonal moments you’ll want to watch (and plan) for in the year ahead. 

January: Thriving

Jan 1-7 Future forecast: An action plan for living out your dreams and manifestations. 

Jan 8-14 Mini glow-ups: Small improvements that bring you joy day by day.

Jan 15-21 Impactful: Influence positive changes, big or small, for yourself and others.

Jan 22-28 Healthy habits: Easy ways to incorporate feel-good moments into your practice.

February: Nourished

Jan 29-Feb 4 Comfort zone: Create a space for yourself and prioritize what’s good for the soul. 

February 5-11 Watch party: Gather with friends, fam and fans to catch the biggest moments.

February 12-18 Guilty pleasures: Treat yourself to the things you want most.

February 19-25 Calm: Quiet your surroundings to feel grounded and relaxed.

March: Renewal

Feb 26-March 3 Hobbies: Explore new interests and give them your full attention.

March 4-10 Power source: Fuel up on things that give you life and light.

March 11-17 Green thumb: Test your luck and skills from the kitchen to the garden.

March 18-31 New rituals + Surprise: Replace your old routines that are no longer serving you. Plus, unexpected twists and delights you can’t help but smile at.

April: Experimental

April 1-7 No regrets: Beauty change? Life decision? Just go for it because YOLO.

April 8-14 Main stage: Shine the spotlight on your favorite acts in music and beyond.

April 15-21 Wedding week: Celebrating your big day or someone else’s to the fullest.

April 22-28 Au naturel: Best the way it is—no additions needed.

May: Head start

April 29-May 5 Kind mind: A reminder to be gentle on yourself, starting from within.

May 6-12 Star treatment: Roll out the red carpet for yourself and those who deserve to be recognized. 

May 13-19 Vitamin me: Your regular dose of self-care and self-love.

May 20-June 2 Happy hour + Playtime: Discover new sources of joy and inspiration. And embrace your inner child and have fun with the little things.

June: Main character

June 3-9 Icon era: A celebration of those you admire most, including yourself.

June 10-16 Al fresco: Embrace all the elements from sun to snow.

June 17-23 Shareable: Come with dishes, stories and more for all to enjoy.

June 24-30 Getaway plan: A vacation state of mind, no matter where you are or where you’re going.

July: Bucket list

July 1-7 Classics: Timeless favorites that are perfect just the way they are.

July 8-14 Free spirit: Keep an open heart and open mind to new ways and ideas.

July 15-21 Find your adventure: Getaways and experiences you’ll always remember.

July 22-28 Fandom: Cheer on your favorites loud and proud.

August: Life architect

July 29-Aug 4 Personal space: Carve out some much-needed time and space for yourself.

Aug 5-11 Study guide: A cheat sheet to schooling life.

Aug 12-18 Rush hour: Sped-up routines to get you where you need to go fast.

Aug 19-Sept 1 Nerding out + Routine check: Show love to the idols and hobbies you’ve become the biggest fan of. Then ease back into reality by slowly updating your daily rituals.

September: Level up

Sept 2-8 Hard refresh: An opportunity to hit reset and try something completely new.

Sept 9-15 Throwbacks: What’s old is made new again with updates from today.

Sept 16-22 Save the date: Special moments coming up to plan for and celebrate.

Sept 23-29 In season: Food and fashion in their absolute peak.

October: Fun house

Sept 30-Oct 6 Make or break: Get in the spooky mood with fun projects and chill(ing) movie nights. 

Oct 7-13 Spirit week: Show your spirit for teams and holidays with everything you’ve got.  

Oct 14-20 Spice: An extra kick to make things more interesting.

Oct 21-Nov 3 Snackable + Sugar rush: Fun-sized foods and routines that are easy to prep and enjoy. Plus, treats and sweets to celebrate with friends and loved ones.

November: Gratitude

Nov 4-10 Cozy: Seek warmth from the inside out, through the foods you eat and the company you keep.

Nov 11-17 Gift shop: Thoughtful presents for every person on your list.

Nov 18-24 Winning recipes: When in doubt, these ingredients will never fail you.

Nov 25-Dec 1 Thankful: A feeling of pure abundance from a full heart to a full stomach.

December: Month of magic

Dec 2-8 Decked out: From party looks to holiday decorations, more is more is more.

Dec 9-15 Homemade: The best gifts and treats come from the heart and home.

Dec 16-22 Feeling festive: Holiday spirit shifts into full gear as the countdown begins.

Dec 23-29 Memory lane: Swirls of nostalgia and new memories in the making.

Conclusion

The 2024 Pinterest Predicts Report is not just a report; it’s a beacon for us, the creative marketers, guiding us through the dynamic world of consumer preferences. By leveraging these insights, we’re not just following trends; we’re riding the wave of innovation and relevance. So, let’s harness the power of Pinterest and make our marketing strategies shine!

Submit your Content To Pinterest

Did you know you can share your best image or video Pins for a chance to be featured in Pinterest’s content?  You can do that HERE.

Download Pinterest’s Report

People use Pinterest to plan for the future. This means that Pinterest has a unique insight into what’s going to be really big, really soon. Explore the breakout trends for 2024 and browse them on Pinterest—before anyone else.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

A pinterest pin graphic with writing "Diving into the 2024 Pinterest Predicts Report by Jen Vazquez Media"
Diving into the 2024 Pinterest Predicts Report by Jen Vazquez Media
a pinterest pin graphic with writing, "Diving into the 2024 Pinterest Predicts Report by Jen Vazquez Media"
Diving into the 2024 Pinterest Predicts Report by Jen Vazquez Media

Pinterest Trends: Home For The Holidays

12-1-23 Pinterest Trends: Home For The Holidays blog header jen vazquez media

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁. 

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information!  I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision.  Send me a message here.   Or send me an email.

Key trends

  • 21x increase in “brrr basket”
  • 14x increase in “holiday drinks”
  • 5x increase in “christmas cookie bars”
  • 3x increase in “holiday dresses”
  • 2x increase in “vintage pink christmas”
  • 140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

  • 14x increase in “holiday drinks”
  • 2.5x increase in “wreaths on kitchen cabinets”
  • 2x increase in “poinsettia centerpiece”
  • 160% increase in “christmas table centerpieces”
  • 160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

  • 5x increase in “christmas cookie bars”
  • 3x increase in “hot cocoa cookies”
  • 3x increase in “pecan desserts”
  • 2.5x increase in “homemade gingerbread house”

Around the house

  • 4x increase in “ribbon tree topper”
  • 3x increase in “yule decorations”
  • 2x increase in “balcony christmas decor”
  • 2x increase in “vintage pink christmas”

Having fun with tech

  • 140% increase in “fortnite”
  • 80% increase in “bose headphones”
  • 75% increase in “wireless headphones”
  • 65% increase in “mini printer”

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “tie blankets fleece”
  • 185% increase in “crochet mittens”
  • 155% increase in “macrame plant hanger”
  • 135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 4x increase in “vintage cookbooks”
  • 155% increase in “jewelry”
  • 140% increase in “white sneakers”
  • 135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 150% increase in “red eyeshadow”
  • 145% increase in “flared jeans”
  • 125% increase in “kitten heels”
  • 120% increase in “sony headphones”
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  •  135% increase in “matching pajamas”
  • 130% increase in “tennis shoes”
  • 125% increase in “lip liner and gloss combo”
  • 120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays. 

  • 5x increase in “hanukkah nails”
  • 150% increase in “hanukkah decorations”
  • 2x increase in “kwanzaa”
  • 150% increase in “menorah”
  • 85% increase in “potato latkes”
  • 185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

  • 21x increase in “brrr basket”
  • 4x increase in “elf on the shelf”
  • 4x increase in “mantle garland”
  • 3x increase in “holiday dresses”
  • 3x increase in “christmas martini”
  • 2x increase in “patterned tights”
DIY EDITABLE GIFT RECIPES pinterest board by jen vazquez media

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t forget to pin it!

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

Pinterest Trends: Gifting Season

11-19-23 Pinterest Trends: Gifting Season Jen Vazquez Media Blog Header - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

All-things tech

Jewelry

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

Gen Y

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest Featured Board this week favorite cozy products
Pinterest Featured Board this week thoughtful gift ideas for every aesthetic.<br />

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

 

Want to see Pinterest’s Report? Click here!

Here is more information that may be helpful!

Don’t forget to pin it!

11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media

What Are People Searching For On Pinterest This Week: HOSTING THANKSGIVING

What people on Pinterest are searching for this week HOSTING THANKSGIVING by Jen Vazquez Media

Trending on Pinterest This Week: HOSTING THANKSGIVING

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Hosting Thanksgiving. Searches are up for all-things Thanksgiving as people on Pinterest plan beautiful gatherings 🦃. 

Which trend are you gonna use for your marketing? Share with us in the comments!

Key trends

  • 170% increase in “friendsgiving invitations”
  • 160% increase in “pecan pie cobbler” in the Southeast
  • 125% increase in “thanksgiving activities” in the West
  • 125% increase in “thanksgiving cocktails”
  • 100% increase in “black friday”
  • 85% increase in “mulled wine”

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.  

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries

In The Midwest: Elevating potatoes

In the Midwest, people are looking for fun twists on potato-based dishes.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “scalloped potatoes and ham”
  • 155% increase in “parmesan potatoes”
  • 145% increase in “garlic mashed potatoes”
  • 125% increase in “mashed sweet potatoes”

In The Northeast: Covering the Classics

In the Northeast, people are searching for beloved, classic holiday recipes. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 135% increase in “stuffing”
  • 130% increase in “turkey”
  • 125% increase in “roasted brussel sprouts”
  • 120% increase in “cranberry”

In The West: Fun Before Dinner

In the West, Pinterest searches are up for Turkey Day decor and fun.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 130% increase in “thanksgiving table decor”
  • 125% increase in “thanksgiving activities”
  • 120% increase in “thanksgiving decor”
  • 120% increase in “fall dinner party

In the Southwest: Make It Sweet

In the Southeast, people on Pinterest are looking for fun twists on pie flavors. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 170% increase in “pumpkin pound cake”
  • 160% increase in “pecan pie cobbler”
  • 155% increase in “sweet potato cheesecake”
  • 150% increase in “pecan pie brownies”

Moment spotlight: Friendsgiving

On Pinterest, people are looking for fun ways to gather with friends during the holiday season. 

Pinterest Predicts trend: Free spirits

The Pinterest Predicts annual trend for fun drinks is trending again, this time with fall flavors. In the last three weeks compared to the previous three weeks:

Holiday Trending: Get Ready To Gift!

As we approach the busy holiday season, we’re tracking search terms on the rise:

What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

Featured Board: Planning Thanksgiving

Check out this featured board for planning the best Thanksgiving ever!

US Pinterest Predicts Weekly Report from Week of October 27, 2023

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

What Are People Searching For On Pinterest This Week? COZY WINTER

What people on Pinterest are searching for this week COZY WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week?

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️.  It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos. 

What’s your favorite trend this week? Comment below!

Key trends

  • 22x increase in “savory pie recipes”
  • 8x increase in “vintage christmas decor ideas”
  • 145% increase in “día de los muertos nail ideas”
  • 140% increase in “cozy cabin aesthetic”
  • 95% increase in “hot cocoa station”
  • 40% increase in “romantic books” among Gen Y

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights for personal and business needs.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Savory season

Searches are up for comfort foods and recipes to warm-up wintry nights.  Growing search term in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Fun all winter long

People on Pinterest are searching for fun winter travel, decor, and fashion idea. In the last three weeks compared to the previous three weeks:

Travel

Home Decor

Fashion

AUDIENCE TREND: Gen Y activities

Gen Y is looking for ways to combat the winter blues with new hobbies and friendly gatherings. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Día de los Muertos

On Pinterest, people are looking for Day of the Dead holiday inspiration, from altar decor to makeup.

HOLIDAY TREND: Decor

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest's Featured Board Dia de Muertos by Jen Vazquez Media
Pinterest Featured Board Savory Pie Recipes by Jen Vazquez Media

FEATURED BOARDS: Planning Thanksgiving

Check out our featured boards this week for celebrating Día de Muertos and baking delicious savory pies.

 

This information came from the weekly Pinterest Report.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media