Pinterest Trends Weekly: Giving thanks

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Giving Thanks. 

This week, it’s all about Thanksgiving as people on Pinterest search for recipes, fits, and home decor that match the season of gratitude with warmth and flavor.

Key trends

• 2x increase in “thanksgiving dinner table setting” 
• 2x increase in “thanksgiving vegetable sides” 
• 150% increase in “thanksgiving outfits” in the Northeast
• 140% increase in “delicious pies” in the Southeast
• 130% increase in “things to bake” in the Midwest
• 125% increase in “thanksgiving table decor” 
• 125% increase in “thanksgiving centerpieces” in the West
• 95% increase in “spiked apple cider”
• 50% increase in “leftover turkey recipes

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What Are People Searching for on Pinterest This Thanksgiving?

With Thanksgiving just around the corner, Pinterest is buzzing with inspiration and ideas as people prepare for a season filled with warmth, gratitude, and delicious feasts. In this week’s Pinterest trend roundup, we’re diving into what’s trending for Thanksgiving—from cozy home decor to mouthwatering recipes and everything in between. Whether you’re setting up your Thanksgiving table, planning the perfect outfit, or looking for creative ways to use leftovers, Pinterest has you covered with insights to help you get inspired. Let’s jump right in!

Thanksgiving Trends: The Big Picture

Pinterest users are going all out for Thanksgiving, with significant increases in searches across various categories. Here’s a snapshot of what’s popular right now:

• Thanksgiving Dinner Table Settings – Up 2x
• Thanksgiving Vegetable Sides – Up 2x
• Thanksgiving Outfits (Northeast) – Up 150%
• Delicious Pies (Southeast) – Up 140%
• Things to Bake (Midwest) – Up 130%
• Thanksgiving Table Decor – Up 125%
• Thanksgiving Centerpieces (West) – Up 125%
• Spiked Apple Cider – Up 95%
• Leftover Turkey Recipes – Up 50%

These trends highlight Pinterest’s unique ability to forecast what people are planning for in the coming weeks. With over 522 million users, Pinterest collects and analyzes weekly insights across different categories, regions, and demographics, giving businesses an actionable roadmap to reach their audience. You can explore these insights further at Pinterest Trends and craft your marketing plan around what’s hot!

Trending Thanksgiving Themes

1. Thankful Table: Celebrating Togetherness

Thanksgiving table decor is a huge trend, with Pinterest users looking for simple, beautiful ways to bring family and friends together. The top searches show a strong interest in centerpieces, tablescapes, and DIY ideas:

• Thanksgiving Dinner Table Setting – Up 2x
• Simple Thanksgiving Tablescapes – Up 185%
• DIY Thanksgiving Centerpieces – Up 120%
• Quilted Table Runner Patterns – Up 110%

Creating a “Thankful Table” is about embracing the cozy, festive vibes of Thanksgiving. If you’re a home decor brand, these insights can inspire your offerings to meet people’s needs for the perfect table setup.

2. Family Gatherings: Food and Drink Essentials

Thanksgiving is all about comfort food, and Pinterest searches reflect a clear focus on recipes that bring warmth and joy. Here’s what’s trending in food and drinks:

• Food: Thanksgiving Vegetable Sides – Up 2x, Turkey Brine – Up 100%, Cornbread Stuffing – Up 95%, Crockpot Turkey Breast – Up 60%
• Drinks: Spiked Apple Cider – Up 95%, Hot Chocolate Mix – Up 45%, Red Cocktails – Up 40%, Non-Alcoholic Punch – Up 30%

With a variety of drink options, from cozy apple cider to festive cocktails, Pinterest users are making sure everyone at the table is catered to, no matter their preference.

3. Home Decor: Setting the Mood

Thanksgiving is more than just a meal—it’s an experience. Home decor trends reveal that people are looking to create warm, inviting spaces to host their guests:

• Family Photo Wall Decor – Up 155%
• Thanksgiving Table Decor – Up 125%
• Hallway Ideas – Up 75%
• Neutral Rugs – Up 25%

Pinterest searches show a trend toward timeless, cozy decor that complements the season without overwhelming the space. Brands can leverage these insights to spotlight decor that brings seasonal charm into homes.

Regional Trends: Thanksgiving Prep from Coast to Coast

Each region in the U.S. has its unique take on Thanksgiving traditions, and Pinterest data reveals what’s resonating in different areas:

• Midwest: Embracing handmade touches with a 2x increase in Dutch Apple Pie recipes, 165% in Thanksgiving card handmade ideas, and 125% in kids’ Thanksgiving crafts.
• Northeast: Getting cozy with seasonal style inspiration, like winter coats (up 180%) and Thanksgiving outfits (up 150%).
• West: Balancing fitness and festivities with Thanksgiving centerpieces and workout outfits both up by 125%.
• Southeast: Thanksgiving desserts are a hit, with searches for buttermilk pie doubling and Thanksgiving cakes rising by 125%.

These regional insights show how Pinterest users are gearing up for Thanksgiving with localized touches that reflect each area’s flavor and style.

Moment Spotlight: Thanksgiving Preparations Are in Full Swing

Thanksgiving potluck ideas and festive decor are in high demand as families and friends gear up for the holiday:

• Thanksgiving Potluck Ideas – Up 3x
• Thanksgiving Games – Up 170%
• Thanksgiving Brunch – Up 130%
• Thanksgiving Party Decorations – Up 95%
• Leftover Turkey Recipes – Up 50%

Pinners are not only planning the big meal but also thinking ahead to the celebrations and games to enjoy before and after. If you’re in the food, decor, or entertainment industry, these trends give you insight into how people plan to enjoy Thanksgiving this year.

Featured Pinterest Board of the Week: Gratitude Era

This week’s Pinterest spotlight is on the “Gratitude Era” board, featuring journaling ideas and activities to inspire a positive mindset during Thanksgiving. It’s a reminder of the power of gratitude and offers ideas to bring a reflective element to the holiday.