Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

I’m sure that title made you think WHAT?!?  The Pinterest Queen is leaving Pinterest? But that’s not true.

Yes, Pinterest is quite literally the single best social media in terms of driving leads and spending very little time for a huge return on your time investment. Still, just like other search engines like Google (blogs) and YouTube, Pinterest takes time to grow that traffic. 

If you’re consistent, you can have pins you created 7 years ago still sending people to my website.

So why am I saying I focus my time on  Instagram, TikTok, and LinkedIn over Pinterest? 

The Client Journey 

I know for a fact (from my years of using it and from my Pinterest Management client that I pin for) that Instagram, TikTok, and LinkedIn are part of the buyer’s journey.

People go from Pinterest and/or your blog to social media to find out more, confirm you’re a real person, and see current work, advice, and more about you as a person.

They are stalking you for a day, a week, or months to confirm that they want to work with you. Your social media will attract or repel them before they reach out and that’s good for you!  

You want someone who likes you and your work as they will be an even better client. Plus, a bonus of those platforms is that it’s instant for you to see what works. Stay with me here.

Instant Understanding + Keywords

Instagram, TikTok, and LinkedIn get pretty instant views. Using keywords and hashtags will help you get discovered by new people also.

This is especially important for finding new keywords that you can implement SEO-wise on Pinterest and Google. Plus it’s an amazing way to pivot your business or test out new services.

Repurposing

I know it’s exhausting to be on so many platforms as a marketer. Still, if you have an amazing repurposing game (and I love a good repurposing game), then it’s almost as simple as posting to just one platform.

I have personally (and also by recommending to my clients) found that repurposing helps you double or even triple your leads.

You know that everyone has a favorite platform and typically they will spend most of their time on that platform. So if you are only on Instagram for instance, you’re missing out on a younger demographic on TikTok. And we know that people on LinkedIn and Pinterest have a higher annual salary from statistics, so it’s a no-brainer!

The algorithms make it harder and harder and almost impossible to see the same video on all the platforms, so you are doubling or tripling your chance to get seen without doing hardly any more work.

Yes, you’ll want to upload the video to each platform and insert a title and hashtags so that each algorithm will take those as keywords to find your ideal client, but it’s not hard at all. It just takes me 10-20 mins extra and it’s well worth the time!

Homework

So I am giving you homework that can change how you market your business. 

When you create an Instagram reel, download it before you publish. Or, better yet, do as I do and record it in BigVu and download it. Then share it on Instagram, LinkedIn, TikTok, and Pinterest as an idea pin. Bonus points if you share it as a video a few days later.

Definitely let me know how it goes, by sending me a DM on any of the platforms as I’m on them all!!

Don’t Forget to Pin It!

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that we present have been growing over the last 12 months. To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around The holidays are hereAs we’re gearing up for the jolly and joyful festivities, people on Pinterest are planning for a delightful holiday 🎄

Top stats

  • 3x increase in “my christmas wishlist”
  • 6x increase in “bright christmas decor”
  • 2x increase in “family christmas party ideas”
  • 135% increase in “fancy christmas party”
  • 155% increase in “holiday gift basket ideas”
  • 160% increase in “men’s winter outfits”
  • 3x increase in “happy new year”

The holidays are here

As jolly and joyful festivities draw near, people on Pinterest are planning for a delightful holiday. From that spoton wish list to a dazzling NYE night out, Pinterest searches
for a glistening season are underway.
Making a list…

Wish lists and celebration ideas on Pinterest are in full swing as people narrow down their holiday plans.

There’s been a 3x increase in my christmas wishlist” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “christmas list template” +2.5x
  • “christmas haul” +130%
  • “christmas planner” +60%
  • “christmas vacation ideas” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Merry and bright (and a little bit funky)

People on Pinterest are finding inventive ways to express their holiday cheer, making the season all their own.

There’s been a 165% increase in searches for moody Christmas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “bright christmas decor” +6x
  • “disco christmas tree” +2.5x
  • “modern christmas color palette” +2.5x
  • “green xmas” +35%

“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

Family festivities

Putting a fresh spin on quality time, Pinterest searches are trending toward creative family activities this year.

There’s been a 30% increase in searches for large family dinner ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “family christmas party ideas” +2x
  • “family pajama photo shoot” +170%
  • “family bonding activities” +45%
  • “family movies” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Wishing you a classy Christmas

From home to toe, people on Pinterest are looking for lavish ways to elevate their elegance this holiday season.
 
There’s been a 95% increase in searches for elegant gift wrapping” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

Gift it your all

People are stepping up their giftgiving game on Pinterest and searching for fun, thoughtful ways to show how much they care.
 
155%increase in searches for holiday gift basket ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “wireless headphones” +55%
  • “galaxy projector” +50%
  • “heart locket necklace” +40%
  • “designer jewelry” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

A winter wear wonderland

On Pinterest, people are gearing up for the cold months ahead with a stunningbutcozy wardrobe and home essentials.

 
There’s been a 160% increase in searches for men’s winter outfits” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “winter snow boots” +70%
  • “winter bedding” +55%
  • “winter essentials” +50%
  • “cute winter boots” +40%

A pulse on upcoming holiday moments

graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

I’m excited to help with blog ideas for photographers that will help with SEO and book clientsYou may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients. 

Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Blog about your photography sessions

I know this is obvious, however so many photographers just throw images on a blog and call it a day.  Instead, you’ll need to write about the session so that all of your important keywords get shared to ensure that Google shares it.  

In this blog, you should share your client. 

Here are a few ideas:

  • If you are a wedding photographer, you can add some questions to your questionnaire that you use to create a timeline.  I ask how the couple met, what their most memorable date was, where and how they got engaged, and what they love to do together.  These answers make a fantastic blog post.
  • If you are a branding photographer, you can feature your client, their business, and what they do.  Include a link to their website which is helpful for SEO
  • If you’re a family photographer, you can ask questions on a questionnaire or ensure you make notes right after your session about the family you photograph.  Talk about how long you’ve been photographing them, talk about how important it is to take family photos for memories and for generations to look back on those photos.

Answer Questions

Anytime you get questions from your clients or potential clients, make sure to write those down as you can create blog posts about those questions.  

Once you write several blogs from that information, you can also include FAQs with links to the blog posts on your website, and you can also have those faqs in email confirmations when a client books.  

All this work will also keep people on your website longer which makes Google happy!

Blog Ideas for Photographers that will help with SEO and book clients<br />

Write about things you wish your clients would do

This one is easy, helpful, and effective!

If you want to have more time for the timeline, write about the benefits of having more time or if you want families to show up early, talk about the benefits of being early for family shoots.  

Giving advice on what you want your clients to do means that you will be doing effective marketing and help them to do what helps you excel.

Tips for Clients

This one is fun! You can share tips that your ideal client will be searching for on Google. 

Here are some ideas:

  • Prop ideas to bring to branding or family sessions. 
  • Bringing dogs to family portraits, engagement sessions, or weddings
  • Fall, Winter, Spring, Summer family, branding, engagement sessions, or weddings can be super helpful and things your ideal client will be searching for on Google.
  • Why and how to display your photographs.
  • Favorite photo locations or wedding venues and why you love them.
  • How to Choose a Professional Photographer for (insert your type of photography)
  • How to Always Look Fantastic in Photos
  • Creative Gender Reveal Photoshoot Ideas
  • Tips for Surprise Proposals
  • Tips for Photographing Your Kids
  • Tips for Stress-Free Photos of Your Children
  • Style Tips for Your Photo Session
  • Four Photo Craft Projects Your Kids Will Love
  • Alternatives to Boring School Photos
  • Mini Session vs. Hourly Photography 
  • How to Look Thinner in Photos

Summary

So there you have it! Four great blog ideas for photographers that will help with SEO and book more clients. 

If you’re not blogging yet, you should definitely start. Not only is it a great way to show off your work, but it also helps potential clients learn more about you and what you offer. 

Do you have any other blog ideas that have worked well for you? If so, shoot me a quick email as I’d love to update this blog!

Here is more information that may be helpful!

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Don’t Forget to Pin It!

Blog Ideas for Photographers that will help with SEO and book clients<br />
Blog Ideas for Photographers that will help with SEO and book clients<br />
Blog Ideas for Photographers that will help with SEO and book clients<br />

What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-11-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around Creating your own thanksgiving 🦃. Pinners are aspiring to make the holidays more authentic and they’re showing gratitude in their own ways. 

Top stats

  • 150% increase in “untraditional thanksgiving dinner”
  • 130% increase in “thanksgiving baskets”
  • 55% increase in “turkey bolognese sauce”
  • 65% increase in “pumpkin stuffed peppers”
  • 35% increase in “pumpkin pie shots”
  • 60% increase in “whipped hot chocolate”
  • 185% increase in “thanksgiving family activities”

Creating your own Thanksgiving traditions

As people aspire to make the holidays more authentic, they’re also showing gratitude in their own ways. From delightful decor to the big feast, Pinterest searches prove people are modernizing for a madetoorder Thanksgiving.

Thanksgiving their way

People on Pinterest are trading up their usual Thanksgiving aesthetics for something a little more inventive. 

There’s been a 150% increase in “untraditional thanksgiving dinner” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “farmhouse thanksgiving decor” +110%
  • “blue thanksgiving table decor” +95%
  • “autumn leaves nails” +3x
  • “thanksgiving christmas tree” +2.5x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Getting crafty and creative

This Thanksgiving, Pinterest searches are trending toward an affinity for making family crafts and youngatheart art for every age
 
There has been a 130% increase in searches for “thanksgiving baskets” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “thanksgiving crochet patterns” +95%
  • “thanksgiving painting ideas” +4x
  • “turkey crafts for adults” +2.5x
  • “thanksgiving invitation ideas” +2x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′

Turkey with a twist

On Pinterest, people are stepping up their turkey game with some deliciously diverse recipes for the main course.
 
There’s been a 55%increase in searches for  “turkey bolognese sauce” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “turkey roll ups with stuffing” +35%
  • “soup with ground turkey” +30%
  • “ground turkey sweet potato” +30%
  • “easy turkey meatballs” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Time to veg out

It’s not all about the bird people on Pinterest are also seeking vegetarianfriendly side dishes to complement any meal.

There’s been a 65% increase in searches for “pumpkin stuffed peppers” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “warm kale salad” +55%
  • “smashed potatoes baked” +50%
  • “parmesan crusted potatoes” +30%
  • “roasted squash soup” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Nojudge indulging

On Pinterest, people are planning on having seconds (…maybe thirds), and we’re more than okay with that.

There’s been a 7x increase in searches for “butter tart squares” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “cornbread waffles” +35%
  • “pumpkin pie dip” +35%
  • “cornbread muffins” +25%
  • “pumpkin pie shots” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Sip it slow (or don’t)

From cozy warm drinks to icedand/orspiked cocktails, people on Pinterest are mixing up magnificent brews to raise a glass to.

There’s 30%increase in searches for “warm cocktails alcohol” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “alcohol free drinks” +50%
  • “dark and stormy drink” +40%
  • “spiked hot apple cider recipe” +40%
  • “whipped hot chocolate” +60%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

A pulse on upcoming holiday moments

Thankful for you

No matter how you celebrate or who you surround yourself with, Pinterest has the creative inspiration for bringing loved ones together this Thanksgiving.

There’s been:
  • 8x increase in “thanksgiving class treats”
  • 185% increase in “thanksgiving family activities”
  • 5x increase in “office thanksgiving ideas”
  • 7x increase in “thanksgiving potluck ideas”
  • 2x increase in “thanksgiving for two”
  • 4x increase in “thanksgiving gifts for teachers”
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to search es between ’09/26/2022′ and ’10/16/2022′
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22

What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-4-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future.

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume
against the volume of all searches on Pinterest. Finally, we normalize the trend line
so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, October 2022.

Summary

Pinterest is back with the latest Pinner trends and this week we’ve collected insights around the holiday season countdown! 🎁 People on Pinterest are revamping everything from their homes to their beauty routines for the upcoming holidays. To learn more about these trends, check out the report below! 👇

Top stats

  • 145% increase in “party treat table ideas”
  • 135% increase in “christmas family photoshoot ideas”
  • 135% increase in “christmas gifts for mom”
  • 110% increase in “secret storage”

Become your own trend spotter & win Q4

Pinterest Trends tool 2.0 turns any advertiser into a trend spotter.
 
  • Understand what is trending with your audience
  • Discover trends within the demographics that matter to your business
  • Recession proof your campaigns by aligning to trending Pinner interests

New! Pinterest Trends tool

Trends are different here, and so is our trends tool.
 
Pinterest Trends brings first-of-its-kind features to advertisers to ensure you always know what’s trending with the users you care most about. New features such as trends by demographics and new trend types ensure you always have the pulse on what’s trending.
 
Pinterest Trends Tool shown by Jen Vazquez Media Screen Shot 2022-11-13 at 9.42.35 AM
Pinterest Trends Tool shown by Jen Vazquez Media Screen Shot 2022-11-13 at 9.42.35 AM
Pinterest Trends Tool shown by Jen Vazquez Media Screen Shot 2022-11-13 at 9.42.35 AM

Unique to Pinterest

Trends your audience loves

For the first time ever, understand what
is trending with your unique engaged audience. Use “trends your audience loves” to ensure your creative, campaign and targeting are aligned with the unique interests of your audience. For instance, a women’s fashion retailer can now understand what trends are taking
off specifically with their engaged users to
inform their creative or even their next promotion before any other platform.
 
Trends by demographic

The new Pinterest Trends tool enables you to
quickly understand what is trending with the demographics that matter to your business. For the first time ever answer questions such as:
  • What are GenZers eating for breakfast during summer break?
  • What are millennials shopping for this Fall?
  • What unique items are boomers filling their grocery carts with this holiday season?
The possibilities are endless with Pinterest Trends.
 
Trends by season

Understand which seasonal trends will
reappear year after year to better align your content and marketing calendars. Use Seasonal Trends to ensure your
campaigns are live as Pinner interest
begins to spike to own the moment. Additional new trend types include:
  • Top Trends (high volume)
  • Growing Trends (sustained growth over time) 

The holiday season countdown

The holiday warm-up is well underway and we’re ready for it. On Pinterest, searches are trending toward cozy home designs, glammedup looks and party prep for the upcoming holiday season

Here for any (and every) occasion

No matter how you choose to celebrate the holidays, people on Pinterest are planning out their big moments and memories.

There’s been a 135% increase in christmas family photoshoot ideas” from Oct 2021 – September 2022 and in the last three weeks compared to the previous three weeks:

  • “christmas party themes for company” +130%
  • “baby’s first christmas” +65%
  • “christmas bridal shower” +35%
  • “christmas baby shower” +30%2022
“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22

Honing those hosting skills

Pinterest searches for party prep are coming in hot as people create seasonal ambiance for their holiday events.

There’s been a 95% increase in searches for fall potluck dishes” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′

Cozy up the home

On Pinterest, people are looking for ways to update their living spaces as reflective retreats of warmth and relaxation.

There’s been a 125% increase in searches for relaxing bedroom colors” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “homey apartment living room” +120%
  • “kitchen island designs with seating” +120%
  • “cozy basement ideas” +95%
  • “warm tone living room” +6x
“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′”

But does it bring you joy?

Out with the old and in with the new; people on Pinterest are getting organized and looking for smart storage hacks and ideas

There’s been a 65% increase in searches for organizing under kitchen sink” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “secret storage” +110%
  • “kitchen wall storage” +60%
  • “newborn dresser organization” +55%
  • “shoe storage small space” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22

Fresh-faced and ready for the day

Gorgeous makeup and facial care searches are trending on Pinterest as people find ways to brighten their beauty routine.

There’s been a 50% increase in searches for mascara hacks” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “how to contour your face” +60%
  • “best body wash to smell good” +50%
  • “blush makeup looks +160%
  • “makeup tips for older women” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′” 

Turning heads with those reds

Cold temperatures meet redhot looks; from wine to cherry, Pinterest searches for all things red are on the rise.

There’s been a 140% increase in searches for red rhinestone makeup” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “dark wine red hair” +135%
  • “red bling nails” +95%
  • “cherry red nails” +80%
  • “red ombre lips” +70%

A pulse on upcoming holiday moments

Ultimate gifting guide
 
Searches on Pinterest show that people are spreading holiday cheer a little further this year, using Pinterest as their goto gifting hub for ideas.
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-4-22
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

5 Steps to Effectively Marketing Your Photography Business

5 Steps to Effectively Marketing Your Photography Business

Steps to Effectively  Marketing Your Photography Business  by Jen vazquez Media Pinterest Management

 

Finding your ideal client is key to a successful photography business. When you know who you want to work with, the marketing process becomes much easier. You can target that person specifically and make sure your messaging is on point. In this blog post, we will discuss how to find your ideal client and book them easily!

Step 1: Who do you really want to work with?

To start, sit down and think about who you want to work with. What kind of clients do you enjoy working with? What are their interests? What is their budget? Once you have a good idea of the type of client you want to work with, you can start marketing to them specifically.

Step 2: Know your ideal client’s needs

Next, you want to understand what your ideal client’s needs are. What are they looking for in a photographer? What kind of experience do they want? understanding their needs will help you create a better overall experience for them and make sure they are happy with the results.

Steps to Effectively  Marketing Your Photography Business  by Jen vazquez Media Pinterest Management

Step 3: Create a marketing plan

Knowing who your ideal client is and what they are looking for now, you can create a marketing plan that is specifically tailored to them. 

To tailor your marketing plan to your ideal client’s needs, start by understanding who they are. What do you know about them?  What are their frustrations, questions, or aspirations?

Consider planning a month or a quarter at a time.  List out all blog titles for each week considering all the data you have about your ideal client and create a blog, podcast, or Youtube video each week.  That’s your marketing plan.

Step 4: Create a Quarterly Marketing

Every quarter, create a marketing plan that you will faithfully execute consistently. This will help you keep moving forward and something to look at when in doubt of what to do next.

Step 5: Start Marketing — Analyze, Rinse and Repeat

Since you now know who your ideal client is, it’s time to start marketing to them. Try different methods and see what works best. Maybe you’ll discover how effective Pinterest is (because it is!), market on Instagram and/or TikTok, then try LinkedIn and make sure you are blogging and have an email list.

As you start marketing in these different ways and on social media platforms, analyze how well it went. How many outbound clicks on Pinterest or clicks to your bio link on Instagram as examples? Did you have more traffic to your website with blogging? How many clicks, replies or other actions did you get?

Ensure you give consistent marketing time though. Instagram, TikTok, and LinkedIn all are quick to see what happens. Blogging, emailing and Pinterest takes longer like 3-6 months to see results.

Then plan for the next quarter on what you’ll focus on and test. Testing helps you to identify what specifically people like

Step 6: Focus on excellent service and client journey

Even if you have the best marketing in the world, it won’t mean anything if your service is poor. Make sure you are providing an excellent experience to your clients from start to finish. This includes everything from communication to the actual photoshoot itself.

The client journey doesn’t end when the photoshoot is over either. You still need to deliver the final product and follow up with your clients. This is where you can really solidify yourself as a photographer that cares about their clients and not just getting the sale.

Conclusion

Finding your ideal client is essential to running a successful photography business. When you know who you want to work with, the marketing process becomes much easier. You can target that person specifically and make sure your messaging is on point.

By following the steps above, you will be well on your way to finding and booking your ideal clients easily!

Psst, if you want help marketing on Pinterest after you know your ideal client, I’d love to help! Schedule a free consultation call here.

Here is more information that may be helpful!

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Don’t Forget to Pin It!

Steps to Effectively  Marketing Your Photography Business  by Jen vazquez Media Pinterest Management
Steps to Effectively  Marketing Your Photography Business  by Jen vazquez Media Pinterest Management
Steps to Effectively  Marketing Your Photography Business  by Jen vazquez Media Pinterest Management