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Apply Human Design everything from marketing to scaling to creating your routines with Adina Kroll

Apply Human Design everything from marketing to scaling to creating your routines with Adina Kroll

adina kroll human design interview with Jen Vazquez Marketing Strategist

Apply Human Design everything from marketing to scaling to creating your routines with Adina Kroll

Did you know that you can apply human design to everything from marketing to scaling and creating your routines? If you have ever been intrigued with human design, or you’re a little curious, just to know a little bit more stick around because my guest today is an expert in human design. Welcome back to our channel, everyone.

Today, I am super excited to be chatting with Edina Kroll. She is an international human designer. Sales expert, author, and speaker for six-figure entrepreneurs in their teams. And today we’re going to be providing some, an unbelievable education that you can listen to for free. So welcome everyone. Hello Dina.

You can listen, watch or read below!

[00:00:45] jen_vazquez: Thanks so much for coming.

[00:00:47] Adina Kroll: Hi, thanks so much for having me.

[00:00:50] jen_vazquez: I’m so excited. I’m kind of obsessed with human design. So I’m really eager to dig in as well. Um, so to get started, tell me about your business and like how you got [00:01:00] started. I always find that so interesting to learn, um, from an entrepreneur perspective,

[00:01:05] Adina Kroll: Hmm. I love that question. And, um, yeah, I’m so happy that you’re obsessed for keyword design because yeah. I want everyone to be here, so.

[00:01:13] jen_vazquez: I know.

[00:01:14] Adina Kroll: So the way that I started is I have a background in it. Um, I basically did it sales for the longest time. And, um, that was only because I moved from Germany as a 19 year old.

[00:01:33] Adina Kroll: And I just didn’t want to do what I’m told and I didn’t want to go to university. So I’m like, well, I’ll take whatever I can get. And apparently speaking, two languages is great for it. Sales cause then people in house. So I started in it, um, as a bit of a geek myself, that was easy, but the problem is I suck at following orders.

[00:01:51] Adina Kroll: Is it, how has swearing on this channel, by the way,

[00:01:53] jen_vazquez: we are so cool. Swear away.

[00:01:58] Adina Kroll: I can try and filter, [00:02:00] uh,

[00:02:01] jen_vazquez: Don’t filter.

[00:02:05] Adina Kroll: And so as the use sort of went by, I never knew what I wanted to do. And so I’m going to fast forward. Eventually I decided like, Hey, I’m going to create my own business. I didn’t even know that that was an option that I could have, you know, because you have zero life experience as like a mid 20 year old.

[00:02:23] Adina Kroll: But Hey, our that’s not what it feels like at the time. And. Eventually I did start my business after a lot of failed attempts. And then essentially what would happen is I’ve run my business for a year, year and a half. And I entered this mastermind group, this mentorship group, which I thought was really, really cool.

[00:02:41] Adina Kroll: And I thought that it would give me the onset. It was with this really sort of high-end cards. And she had all their shit together and I kind of saw some results, but I was the perfect student. I was following like everyone else in the group. I was following everything that we were told. Um, everything that we were told to do was [00:03:00] following it down to a T and sort of like a month before the end of the thing I said to her, like, look, I’m just not, why am I there?

[00:03:08] Adina Kroll: Where this feels gross. I am like, why isn’t this working for me? Right. And like, am I broken? I’m not meant to be doing this. And she, but that’s what you do, right.

[00:03:19] jen_vazquez: yes, of course you self doubt creeps in all the time as an entrepreneur.

[00:03:24] Adina Kroll: Right. And I’m like, well, if the strategies that this prolific mentor has given me, aren’t working for me, maybe I should take it as a sign, right? Maybe this isn’t for me. Maybe I should go back and get a job and maybe I’m just not good enough. Well, anyway, she said to me a month before the. Have you had a human design, what’s your human design to happen?

[00:03:47] Adina Kroll: I’m like, I don’t know. I don’t even know what the hell was is at that point, if don’t mind Maya’s breaks, strengths. Well done. My old of the things. Like I have tried to find truth everywhere I’m at anyways. So she told me where to find it. And I came back and I’m [00:04:00] like, it says, I’m a projector as you was just like, oh, you’re a projectable.

[00:04:03] Adina Kroll: That makes sense. That’s why none of this is working for you. Yeah, literally that was my reaction. I’m like, can you tell me that now? I I’ve saved a lot of money.

[00:04:19] jen_vazquez: yeah.

[00:04:20] Adina Kroll: And so when I came to learn about human design, so then I got intrigued after I was super bitter at the first time,

[00:04:25] jen_vazquez: but it it,

[00:04:27] Adina Kroll: yeah, it made a lot of sense. So when I read it, I was super angry and bitter at the first because I’m just like, well, what do I just like is none of this working for me?

[00:04:36] Adina Kroll: Are we not mentoring? In business as projectors. And I took it for Gusto and eventually I stopped feeling sad for myself and I’m just like, okay, how am I going to make this work? And that’s, um, that’s when I became mildly obsessed

[00:04:50] jen_vazquez: Yeah. Describe so just for people, I’m sure most people, these days have heard of human design, but they don’t actually understand or know [00:05:00] what it’s about. So can you describe what human design is?

[00:05:04] Adina Kroll: in its simplest form. It is a tool for self discovery that helps you understand what your energetic blueprint is. It helps you understand what your makeup is, why you might be thinking the way you think, right. It doesn’t tell you what your personality likes or it doesn’t tell you the future. It doesn’t tell you events that are going on fucking divination. But it’s a tool that helps us to understand how do we understand clarity inside of ourselves? How do we become our own authority, which is something I’ve nowhere.

[00:05:43] jen_vazquez: yeah, I, that is one of the best descriptions that I’ve heard. So thank you for that because a lot of people think it’s like, woo. And it’s, it’s like not, I found out about a year ago that I’m a generator. And when I’m reading things [00:06:00] about generating. Every time I’m reading it. I’m like, that’s, that’s how I feel.

[00:06:05] jen_vazquez: That’s me. Oh my gosh. Like, and it, I find that human design kind of helps you to know how to work to be at your optimal performance. Correct.

[00:06:17] Adina Kroll: yeah, yeah. I mean, sorry.

[00:06:22] jen_vazquez: No, go ahead.

[00:06:24] Adina Kroll: When we, I love that you said that you really liked what you are hearing and that you’re resonating when you were a generator, when we have that conversation, right. That like you and I, when I, when I gave you sort of like a mini demonstration of your design, what I thought was so cool is that none of this applies to me and that’s because your designer so vastly different than mine.

[00:06:47] Adina Kroll: And that’s cool. So how do we utilize that?

[00:06:51] jen_vazquez: Yeah, absolutely. So can, and by the way, I, I appreciated that. That was so, so helpful, not just to prepare for [00:07:00] the interview, but like to really understand what you’re going to be educating on better, like way better than just like reading it. So can you describe. Um, generally speaking what each human design is and, um, yeah, let’s start with that.

[00:07:20] Adina Kroll: So it’s, um, we’ve got at the moment, we have got five types in human design. We’ve got the generators, the manifesting generators. We’ve got the projectors, the reflectors and the manifestors, um, the manifesting generators and the generators. Um, or rather than me start with each individually, cause one of them’s a hybrid.

[00:07:40] Adina Kroll: The generators are here for mastery. You’re already sort of here to show us what it looks like to delight and mastery and to be the. Um, manifesting generators are unique hybrid of manifestors. Generators and manifesting generators. I here to master the art of shortcuts. You’re really [00:08:00] here to sort of show us that when you feel pulled in every which direction, you’re not here to like really go down in too much detail.

[00:08:08] Adina Kroll: You hit it too. Monster shortcuts. Move on. Master shortcuts to show us that life is meant to be so linear. Right. Um, then we’ve got the manifestors they’re really here to trailblaze. They’re here to, um, start new things. The person who downloaded the idea of human design was a manifestor. So they they’re really here to sort of bring initiate people and things into form, and then let them go.

[00:08:36] Adina Kroll: The projectors are your natural guides and leaders. And one thing I have to say this, cause everyone always does this. That is, everyone can be a leader. Everyone can be anything just because that’s a natural inflammation. Doesn’t mean that other types, condu monster mastering doesn’t mean that other times can’t do this.

[00:08:51] Adina Kroll: We all, everything human design is not limiting, but there’s always a natural progression for each type. So for projectors, [00:09:00] this is to be a natural leader and guide to guide everyone’s energy and show them what everyone’s individual success looks like without overworking themselves without doing too much.

[00:09:12] Adina Kroll: And then we’ve got the reflectors. The reflectors are the rarest of all times with 1% of the entire world population. And they’re here to really be the, um, the health checker for the community to tell us and reflect. What is healthy, what in this community needs working on what is working really, really well.

[00:09:29] Adina Kroll: They’re really here to sort of amplify and show us the health of the community as a whole so that we can keep up with.

[00:09:38] jen_vazquez: brilliant. Brilliant. So how would human design help entrepreneurs to not burn out? Because I feel like that’s really rampant as an entrepreneur where you’re one person kind of doing everything before you maybe have a team and things like that. So burnout is [00:10:00] really, really prevalent. Um, so how could human design may be help entrepreneurs to not do that?

[00:10:06] Adina Kroll: Yeah. Um, I’m gonna start with a slight diversion to that question because to understand how it works, we need to understand why we need a tool like this in the first place. And that is because society. Has taught us that we need to see truth and clarity outside of ourselves. Basically what that means is that from the moment you were born, we have people who we perceive as authority figures, who we perceive know about us better than we do. And that’s a problem because. That kind of authority early really works. If you trust that the other person knows more about you than you do. And so when you look at things like, um, Uh, when we look at things like business, school, career success, all of these things, there’s a general consensus of what that looks like.

[00:10:58] Adina Kroll: Right? You work [00:11:00] hard, you earn your penny honors, like, and things like an honest day’s work for an honest, day’s pay that kind of thing. Right? Money doesn’t grow on trees and all of these things that great morals in and of itself because they’re looking at integrity that just like, well, if I make money, honestly, then that’s great.

[00:11:14] Adina Kroll: But what it also does. It doesn’t look at. Okay. Well, what about a situation fulfills me because no longer in a space where we need to work for pure survival. If you really need money, you can go and get any job. You can go and do anything. That’s always something that you can do. You could go to the flea market and sell some shit you can, I don’t know, clean floor somewhere.

[00:11:45] Adina Kroll: There’s always something you can do money. Isn’t the issue. We are no longer needing to constantly work. Obviously it’s a very broad statement. There are obviously people

[00:11:53] jen_vazquez: Yes. Yes. Yes.

[00:11:55] Adina Kroll: who need to work, but in this, in this world, when you are self-employed. [00:12:00] There’s a reason why you choose self-employment and that is usually freedom.

[00:12:03] Adina Kroll: That means that that survival aspect isn’t the most important for you. It means that you want a thriving aspect of your business and as a difference. And so at the moment we look at, okay, how can I create a business that’s successful and easy. And one where I don’t burn myself out. It’s usually the moment when we start looking for mentors, it’s usually start looking for Australia.

[00:12:28] Adina Kroll: So usually when we start looking at like, okay, well, what are some formulas that I can employ to easily create success? But why is there a problem? Because it doesn’t take into account your capacity, your circumstances, your viewpoint, your heritage, your capabilities, your skills, your talents, it takes none of this into your account.

[00:12:48] Adina Kroll: That doesn’t mean that’s formulas and strategies. Uh, when we apply it from a place of how society has taught us, well, these are the influencers. These are the people that know [00:13:00] about success. You have to listen to them. We’re completely ignoring that part of us that has capacity. And so you end up with a lot of entrepreneurials who photo strategies like posts three or four times a day and have a hundred calls a day.

[00:13:15] Adina Kroll: Like I come from very old sales where you really it’s just like you have an Excel sheet and you dial.

[00:13:21] jen_vazquez: it’s smile and dial.

[00:13:24] Adina Kroll: like tell me that, that wasn’t the most soul sucking thing you’ve ever done

[00:13:30] jen_vazquez: It was.

[00:13:31] Adina Kroll: and it isn’t, it isn’t physically hard. It isn’t physically hard to do this, but boy did it exhaustion and burn your out.

[00:13:39] Adina Kroll: Didn’t it. Because it didn’t take into consideration when your actual energetic capacity is, are you maybe a single mother that has three kids and cannot spend eight hours dialing for dollars, for instance. Right. And so what did I say at the beginning is that the first thing that we do is we point it [00:14:00] back to us and we’re like, oh, maybe I’m not meant for this.

[00:14:02] Adina Kroll: Maybe I’m not good enough. Right. And so the response to all of this is generally more work. Do that kind of what we consider to be a failure, right. Just because we don’t see success, we sometimes consider that a fail, which is a lot of whole shit. Um, and that’s where a lot of burnout comes from. And so every type response to that differently instrument design.

[00:14:29] Adina Kroll: And so when we look at you and Alana went off on a deep tangent here, but I heard about

[00:14:32] jen_vazquez: that’s okay. No, it’s so good because I don’t feel like enough people are talking about this.

[00:14:38] Adina Kroll: Thank you. I love it. And so the way that human design can really help you create more easeful success is it looks at you as an individual. It doesn’t give you just a blanket statement. Yes, we have. They have a general strategy and a general formula, but that’s like the tip of the iceberg, there are over 2 billion [00:15:00] different configurations, which means that there is something that is very unique to you.

[00:15:04] Adina Kroll: Maybe you have certain centers to find that govern that you need to rest a little bit more. Maybe you are a type that generally isn’t very energetic in the first place. Maybe one of your variables means that, right? So these are all sort of very advanced terms already. You don’t need to know what that mean, but there are so many components that dictate. How you might function then not to say, how does inspiration come to you? How do you create with self value? If you have a defined or undefined, heart and human. So there’s so many things that we can take into consideration that just aren’t blanket. And when we start to understand these, we can stop being like, I’m going to take these strategies for face value and just apply them willy-nilly and we can be like, okay, well, what of that strategy actually feels good for me?

[00:15:48] Adina Kroll: Feels fulfilling. Feels like. Have the capacity to actually do. Cause it’s like having anything successful, technically in a nutshell, super simple. Right? You have something you want to offer, you [00:16:00] show it off, you go and make some offers that. But just because it’s simple doesn’t mean it’s easy.

[00:16:05] jen_vazquez: Yeah. Well, and when you did my human design for me, when you started talking about it, I was like, I don’t think that’s easy. And then you looked at other areas on the chart for lack of a better word. And you said. Bottom line is I am sort of somebody who dives into everything I say yes to everything. It is my natural instinct.

[00:16:29] jen_vazquez: And yet through human design and you doing, you know, looking into it for me, you’re like give yourself a day or even an hour. And I’ve been doing that since we spoke a week or so ago. And I can’t tell you almost half the things that I originally would have jumped. We’re not something I wanted to jump at the next day.

[00:16:53] jen_vazquez: It Bellew my mind. So already, just by having that [00:17:00] visit with you, I’ve learned, I have a much easier week this week because when we spoke, I didn’t say yes to a bunch of things after that, but I came my way and. It, it blew my mind because when I’m listening to you, I’m like, oh, oh yeah. Okay. I’ll wait. Right.

[00:17:21] jen_vazquez: And which is not my style. And so I really dove in and did it and it shocked me and it made for an enjoyable week this week. I mean, I just, I thank you. It’s so crazy. I, so if anyone is curious about human design, before we go onto the rest of the questions, you definitely need to speak with Nina because she.

[00:17:50] jen_vazquez: Through my human design. She in a very short call, changed everything about how I’m working now, which is really, really exciting. [00:18:00] So, um, for those out there that are going and checking out human design and looking to take a quiz, is there a quiz that you think is the best or better than others?

[00:18:13] Adina Kroll: so I would go to a website called Jovian archive. It’s literally, if you just put into Google or any search bar human design chart, it’s free. It’s not really a. Um,

[00:18:24] jen_vazquez: no. Yeah, I set a quiz like personality wise, but it is you’re right. It’s not, it’s like, it was good. That’s the one I did.

[00:18:33] Adina Kroll: yeah, yeah, yeah, yeah, absolutely. So you put in your birth chart and the kind of thing that you need to notice, obviously, your, your birthday, your birth city, if you know this, and if you have obviously your birth time, the more accurate it is, the better. I appreciate that. Sometimes people don’t know their birth time.

[00:18:50] Adina Kroll: Um, Brands who’ve been adopted before and they just couldn’t get that kind of information. Um, there are things that you can do, but just to find out your type, as you can just [00:19:00] pull up your child for a few times in the day and see if the type generally stays there.

[00:19:05] jen_vazquez: and that, that kind of brings me to my next question. Um, I know that I’ve heard a lot of people sort of wonder how human design differs from like a personality quiz, like any Agram or Myers-Briggs. How are those.

[00:19:22] Adina Kroll: So the personality test does exactly what it does. It takes, it takes aspects of your answers as per your personality and makes them like. Formulates them into a archetype. So to say human design, isn’t so much archetypal what it does do. And this is probably what you said in the very beginning. It sounded a little bit very woo.

[00:19:46] Adina Kroll: And there is a part of it. That’s very weird because it is a modality that is created from astrology that each eating the Kabbalah, the chakra is in quantum physics. So yes, there are aspect. It is not a science. It is not a personality quiz, but what it does do is the [00:20:00] idea behind it is. The the planets on the day that you were born, the energies on the day that you were born have created a sort of blueprint.

[00:20:13] Adina Kroll: And it also takes into account up to her. I think around 80 days before your birth was when, what we call your design, crystal is created. And then through those like three months tire works, there might be three months. Your old design is built. And then from the moment you were born, That is like, sort of like the finalized quote unquote product to put it a little bit bluntly.

[00:20:32] Adina Kroll: But I think that that’s actually quite a, quite a fun analogy. It’s just like, you have been crated, nothing, but that was quite fun. And so that’s the difference because it doesn’t tell you what is your personality? It doesn’t tell you, um, like for instance, like anagrams, do they don’t say like, oh, well you were very confident person or you’re, uh, you’re someone who does things very quick, which human design does.

[00:20:54] Adina Kroll: You can have two people with the same chart, but they express that energetic [00:21:00] DNA, very different like twins, if you will. Right? Very much like twins, twins have almost the same DNA or have the same DNA, but they express themselves very differently. And the same is true for human design. It’s just your energetic map.

[00:21:14] Adina Kroll: It’s it gives you the language for something that you already.

[00:21:18] jen_vazquez: So with working with an expert like yourself, it really helps to be able to dive deeper than just the chart and the description that you get. When you take the answer, all the questions that come up with your human design D does human design, then not change over time. Like fundamentally that’s your sort of core or how does that work?

[00:21:44] Adina Kroll: yeah, it never changes. Your design is. And it just stays the way it is, because again, your design as determined by your time of bus

[00:21:56] jen_vazquez: Yeah,

[00:21:56] Adina Kroll: of it. Right. And the

[00:21:58] jen_vazquez: but you can work [00:22:00] within your human design with an expert like yourself. Like I did, which had some massive. Positives in my life just by taking a little tip here and there. Like, I, I still am shocked at how effective it was. Um, so before I get to, well, let me just ask this first. What are three things that you think have helped you grow your business?

[00:22:26] jen_vazquez: They can be tools, advice.

[00:22:31] Adina Kroll: obviously human design. Um, oh,

[00:22:35] jen_vazquez: I always have set up for sure,

[00:22:38] Adina Kroll: how did you know.

[00:22:41] jen_vazquez: because I experienced it. You, you helped me to learn something that I literally had no clue on. So that was good.

[00:22:49] Adina Kroll: I love that you share your experience. I think that that is so valuable because, you know, we, we sometimes forget that an individual experience can sometimes give us permission to step into that for ourselves [00:23:00] as well. So here in design definitely was a major tool that helped me understand my own success, helped me to happen to my own success.

[00:23:08] Adina Kroll: And the way that that kind of works is because. Um, obviously the, the, the way that each type interact is going to be very different. So to give you an example, me as a projected. I like it doesn’t work. Most of the marketing strategies and most of the sales strategies, they just simply don’t work for projectors and manifests by the way.

[00:23:31] Adina Kroll: Uh, they simply don’t work for us. And that is simply because of our energetic makeup. And then you take into account, uh, I’m going to go a little bit advanced, but it’ll make sense me. We’ve just the way that inspiration comes to us. Right. It’s just like, how do I know what to price myself? How do I know what program to offer?

[00:23:50] Adina Kroll: How do I know who to speak to it, et cetera. There are variables in my particular design that mend that ruminating over this and [00:24:00] sitting down and brainstorm. We’re doing anything for me. Right? Cause I have, um, what we call an open crown for instance, and I’m designed to have answers come to me as I’m engaging in different activities.

[00:24:11] Adina Kroll: For instance, um, couple that you and I, we go share this with an emotional authority. The world has taught us to be spontaneous turns out half the world are emotionally defines a half of us, have to actually take a night and sleep on.

[00:24:25] jen_vazquez: I, and you know, when you talked about that, to me, it was really apparent because I think you asked me, I don’t remember the exact words, but you asked me something like, do you ever say yes. And regret it the next day or when it comes time to do whatever it is that you said yes to. Do you feel that resistance?

[00:24:47] jen_vazquez: Like, I just want to be in bed today. I don’t want to be doing XYZ that I agreed to last week when it sounded great. Like I need to check in with myself. It blew my mind.[00:25:00]

[00:25:00] Adina Kroll: Yeah. And the thing is, again, it sounds so simple. It’s none of the stuff that I told you and I’ve already like touched the surface,

[00:25:07] jen_vazquez: I know.

[00:25:09] Adina Kroll: tell you is stuff that you didn’t know. Right. So that’s the beauty of it. It’s, it’s, it’s almost like this confirmation that gives you permission of like also I’m not broken also this.

[00:25:21] Adina Kroll: What’s up. I’m not like weirdly wired our case. Now I can play it to my strengths. Right. And so that’s why it is such a huge tool for success, because for the longest time, um, anyone who is listening, who’s a little bit more advanced in, in human design. I have the left angle cross of individualism. Like my success story is literally.

[00:25:43] Adina Kroll: I will attract wealth and abundance. What I am simply myself, obviously in my chart and shows me what that might look like. Right. Then you can have people with the cross of the sleeping Phoenix or the cross of the cross of planning, and they were vastly different to that. Right? They can have aspects of planning and that’s how they [00:26:00] find success.

[00:26:00] Adina Kroll: Are there so many different variables when you stop applying that to your business? Right? Which brings me back to the whole, the whole burnout. I don’t like I’m post when I want, I work with the people that I want. I

[00:26:14] jen_vazquez: and it, and the timing will work out.

[00:26:19] Adina Kroll: like I don’t, I don’t plan a lot of these things and things that like, they’re very fluid for me. And the thing is a thing, again, as a, as a, as a tool in and of itself, the beauty is simply how do we love. What decisions are correct for us? Well, if you make decisions that are correct for you, that feel good. Well, it’s inevitable that success is coming to you because you’re going to be more motivated to continue, even though other people might find what you do is hard. If it is correct for you, then what does it matter?

[00:26:52] jen_vazquez: Correct? Yes. Amazing. Do you have, um, a couple other tools or advice that [00:27:00] have helped you beyond, um, human design?

[00:27:04] Adina Kroll: yes, it’s going to sound weird, but Siri.

[00:27:10] jen_vazquez: I am so glad you said that I am a little bit obsessed. She runs my whole life.

[00:27:18] Adina Kroll: for me, it’s a heat with a British accent and he is my assistant at the thing is Siri for me is literally like a lifesaver because. I can, I can be on the road and suddenly my inspiration hits like in the middle of nowhere. And then I can just put on the dictating tour and I’m like, Siri, just write this down, Siri, remind me to do this.

[00:27:39] Adina Kroll: And it’s like, it sounds, I’m so glad that you appreciate this, but like massive, massive tool for productivity makes me feel like I have a VA when I’m maybe one, like, I don’t always need a VA cause like I just follow my own design. Right. When I need someone to [00:28:00] concentrate, I’m just like, yeah. Hey Siri, can you just remind me to do this?

[00:28:02] Adina Kroll: And Siri’s like, yeah, Sean. I’m like, Hey, cool.

[00:28:05] jen_vazquez: I I’m doing pricing for a proposal and I have Siri do my adding. I E I haven’t have her turn on my lights, turn off my lights, play sleep sounds for me to go to sleep. Like, I’m not kidding. I’m I’ve got her on my watch. And I say her because I did first have the male, um, who has the English. Who I loved, but my husband didn’t want him in the bedroom. I’m like, all right, well, I can’t live without series, so I’ll put it back to a few. Now I’m like, whatever works, right. I am obsessed with her. I’m so happy. I found someone else that feels the same.

[00:28:45] Adina Kroll: Yeah. And by the way, this Turkey has to come up in a Christmas trivia for you. It’s just like who is who or what is someone that my husband didn’t want to have in the same bedroom?

[00:28:55] jen_vazquez: oh, that’s so good. I’m totally gonna use that. That is [00:29:00] hysterical. Well now I, now I feel like everyone has fallen in love with you and fallen in love with. you can provide in terms of human design. So I would love for you to tell us what kind of services do you offer so that anyone watching on YouTube or listening on the podcast can go ahead and, and make, you know, take action.

[00:29:27] Adina Kroll: That’s so sweet. Thank you. I just love talking about

[00:29:33] jen_vazquez: I’m obsessed with Pinterest like that. So I think we’re very similar in that way.

[00:29:39] Adina Kroll: Yeah, I love it. Um, so basically, what was the question? What services.

[00:29:46] jen_vazquez: Yeah. What type of services do you offer with regards to human design so that anybody, how do they dip their toe in? How do they take it to the next level? What kind of services do you.

[00:29:57] Adina Kroll: right. Thank you. I was so excited [00:30:00] that you just said that you talk about it. That somehow the question I had it, but it was no.

[00:30:06] jen_vazquez: know the feeling.

[00:30:08] Adina Kroll: I’m so glad I do do human design readings for business, especially. So if anyone wanted to, like, you don’t need to know anything, I will literally start from the beginning or if you do know something, I can make it a little bit more advanced, which is quite tailored.

[00:30:23] Adina Kroll: Um, and I do do my entire coaching practice for teams for your business, for your offers in anything. Um, human design is a very integral part of what I use. In that series, because I like what works for me may not work for you. Right. And so who am I to tell you what to do? We’re using your design to shape your own individual success.

[00:30:51] Adina Kroll: And, um, yeah, I’ve had some really, really great results with this from clients. Um, and I mean, you, you, thank you for sharing your experience with this. It’s it’s I, I [00:31:00] love hearing these variances because it’s just so valuable to hear.

[00:31:04] jen_vazquez: Yeah, I, I shared with you what I knew from, you know, doing, going on online and figuring it out. But you went in such a short period of time. You like knew my inner workings, my mind, like what, w w how I felt, how I moved right through the universe or through business. Um, and it is, I. Definitely feel like every single person that is interested should absolutely contact you.

[00:31:34] jen_vazquez: This has been invaluable and, um, and surprise, uh, Dina has brought us a gift today. So she has a webinar on how to scale your business and have more sales without doing more. Fabulous. And she’s giving it away for free. I will have all the information down below, so you can just check all that information.

[00:31:56] jen_vazquez: Uh, Deena, thank you so much for your valuable [00:32:00] advice and for your time today, especially because you’re in England and, um, you know, I’m over here in California. So finding a time on the schedule, I really, really appreciate it. What is the best way for people to get in contact with you in case they do want to take this conversation?

[00:32:17] Adina Kroll: That’s so sweet. It’s been such a pleasure to be here. I just love you. You’re

[00:32:21] jen_vazquez: I love you too. I will be working with you. So everyone out there can hear. I absolutely am going to dive in deeper with Edina for.

[00:32:29] Adina Kroll: I love it. Oh wait. So one of the best ways to reach me is either on my website, um, Edina curl.com with a K, um, and Instagram, if I’m very honest, like I hang out a lot on Instagram. So if you just DME there. Throw me an emoji. That’s really cool. Recently rebranded my free Facebook group, where I will also be sharing a lot of human design tips as well.

[00:32:53] Adina Kroll: But yeah, those are like the three places you can, you can find me the groups called the wealth rebellion. So if you want it to look at it, [00:33:00] um, that’s, that’s just happened yesterday because as per my design, I was waiting for clarity or.

[00:33:06] jen_vazquez: That is so perfect. Cause that’s one link that I didn’t have and I just wrote it down. So I’ll be able to share it with everyone in the notes here, um, and including the place where you can go ahead and view that webinars. So I always love to end my, my podcasts was saying, go out there and do something good for your brain.

[00:33:25] jen_vazquez: By checking out a Dina’s gift, uh, which is that webinar, how to scale your business and have more sales without doing more, because let’s be honest. We all need a little bit of that, but also I find that I listen to podcasts in my car or when I’m working out. And the thing is, is if you take all of the learning that you have, and you don’t take at least one action from what you’ve learned, then.

[00:33:49] jen_vazquez: Haven’t really improved your business much. You’ve just been listening. So I really hope that you go out there and take the human design and information. Go [00:34:00] watch a Dina’s gift of her webinar and do something good for your business so that you can actually grow your business. Thank you so much. I appreciate it.

MY SUMMARY OF PINTEREST’S “INSPIRE HOLIDAY SHOPPERS WITH PINTEREST” WEBINAR

MY SUMMARY OF PINTEREST’S “INSPIRE HOLIDAY SHOPPERS WITH PINTEREST” WEBINAR

LATEST PINTEREST NEWS inspire holiday shoppers with Pinterest (webinar) by Jen Vazquez Pinterest Marketing Strategist

MY SUMMARY OF PINTEREST'S "INSPIRE HOLIDAY SHOPPERS WITH PINTEREST" WEBINAR

 

The webinar was designed to give us an introduction to crafting the perfect holiday campaign for your brand as early as possible. 

They reflected and noted that it’s been quite a start to the 2020s with going through unprecedented times of global pandemic, political unrest, as well as poor and mixed the sobering realities 

Adults are spending 50% of their waking hours online. And more than ever, people are saying that being online makes them feel disconnected. From themselves and their interests. People feel sucked in, burned out, anxious from social comparison. Given the realities of a heavy news cycle, and negative messaging on many platforms, people often turn to Pinterest for a much-needed break from scrolling through not-so-good news. 

Pinterest is viewed as a place to discover and be inspired. Pinterest wanted to learn why people turn to Pinterest and what specifically feels good about the platform? 

What they found was that Pinterest is a different social media platform building a more positive place on the internet, where you can find things you actually love. Where creators can be known for expertise, non celebrity and where you can plan for an amazing holiday celebrating with your friends and family. 

A recent study by Nielsen shows that Pinterest is the number one place people go for inspiration online and off.  So Pinterest decided to take a look at how to move people towards decisions on the platform. 

They found on Pinterest that 97% of searches are unbranded people come to Pinterest to plan and do without even making up their mind about what to buy.  

Pinterest drives 10x Higher branded searches off platform. That's a trigger moment that happens on Pinterest. Inspirational environments actually help people make up their mind. We call this decision making behavior, the NEW ROI a return on inspiration. 

So how does this impact the way you should be thinking about the holidays this year? 

2022 Holiday Research

Pinterest shared what they learned from 2022 holiday research that highlighted one important thing.  —- the holidays will be different this year. The holidays will be more expansive, more personalized and more dynamic than ever.  Because the past two years have forced people to reinvent the way they plan for and celebrate the holidays, they have expanded their definition of what the holidays mean. 

People are looking for new ways to bring fresh joy to their traditions, and personalize their holiday plans to suit their needs. While all of this reinvention may have started as a necessity, it's now become the norm and people like it giving them permission to design plan and celebrate their holidays in the best way for them. 

All of that means the need for holiday inspiration has never been greater. Pinterest shared a video of pinners and what they have to say about planning the holidays.  They shared things like:

Pinterest allows me to visualize ideas that I have in my head.”

“I have categories for Christmas baking, Christmas dinner ideas, Christmas party ideas, Christmas outfit ideas for those days where I'm going to events

Pinterest offers some more environmentally conscious and budget friendly opportunities to decorate your home for the holidays without actually breaking the bank.”

without Pinterest I also wouldn't have been able to do things like hold my annual friend Miss at my new place. And I think in a way it kind of helps me get a bigger view of what's possible for home decor. Secret Santa gifts and even holiday snacks and meals.”

Pinterest really inspires me to not only find great gift ideas and try new brands, but I also feel that I'm just becoming a better host go on there and I see something I'm like yes, it's exactly what I've been looking for.”

“I was inspired to get a Black Christmas tree and who would have thought it would look so kind of neutral, but yet something unique. And it's a way that I can also use it for Halloween so it's dual purpose and create a specific for each of my best friends and just start adding things to it whether

 

More Research

What pinners shared about Pinterest is that they are really excited to celebrate more holiday moments of all sizes like big moments and a lot more of the small moments. And they've already started planning many of those moments and celebrations on Pinterest, which means there are even more opportunities for you to reach them and boost your holiday sales. 

Pinterest’s research shows that shoppers on Pinterest are optimistic about the 2022 holiday season. They're excited to get back out into the world and they look forward to the return of the larger and more traditional celebrations that they've always enjoyed. They also really like their newer traditions and the smaller mini moments they created over the past two years and they plan to keep them and they'll add even more.

 82% say they expect to create and celebrate more smaller moments this holiday season

Pinterest’s research also validated that New traditions have taken hold of the past two years as the pandemic gave people permission to design and celebrate the holidays their own way – which people on Pinterest really embraced.  And it showed that pinners were 60% more likely to create a new holiday tradition with close friends and family which has cause an explosion of smaller unique holiday moments on Pinterest. And while the traditional holidays make the season memorable. It's these many small moments that make the season truly special. 

Those smaller moments range from seasonal traditions like parties with friends or coworkers to tree decorating or holiday. There are culturally meaningful celebrations and important personal moments like a holiday engagement or baby gender reveal.

If you have services or products that can help people celebrate small as well as large and traditional celebrations, ensure you are marketing those on Pinterest.  Including Pinterest in your marketing is a no brainer and provides amazing return on your investment of time - far better than other social media platforms.   

Pinterest helps you connect with customers in a hyper relevant way. It's also a great opportunity to expand on traditional audiences and lean into adjacent categories.  

Pinterest is the number one destination when it comes to holiday inspiration. And inspiration is indeed the new influence. Holiday shoppers say that their top place for inspiration and motivation during the holidays is Pinterest. This translates into purchase influence. One in five holiday shoppers say the content on Pinterest inspired at least half of their holiday purchases last year. Yes that’s right! 

Pinners Are Inspired 

Pinterest inspired at least half of their purchases.  Pinners rely on Pinterest to find what's new or new to them. 

Pinterest then went into a little more in depth on shoppers on Pinterest. First thing they mentioned is how Pinterst shoppers are different from shoppers than on other platforms. 

They're always shopping. And what's really noticeable is that they spend more twice is more compared to other platforms. Basically they are super shoppers. Plus, they buy more each time they shop. 

Shoppers on Pinterest had 85% larger baskets at checkout, which is a pretty incredible stat. And last but not least Pinterest is the most efficient channel overall for generating incremental conversions.  How efficient you might ask? Well 30% more so than other social platforms. 

Pinterest heard from shoppers that Pinterest brings the best of offline shopping online, which is nearly twice as high as the number of people who use other social platforms.

What's really interesting is that a lot of early industry forecasts are predicting a return to brick and mortar shopping. 87% of shoppers who use Pinterest say it's a valuable compliment to in store shopping. And that's 85% higher than what people say about other platforms. 

Personalization

Another area where Pinterest beats out the competition is personalization. Personalization matters more than anything when it comes to shopping. 

When Pinterest looked at shopping data through the holiday lens, what they noticed about people on Pinterest is that not only do they love to shop but they also love to gift.  Turns out 90% Use it for gift-giving ideas

He’s a big note that not many people realize.  Research shows people on Pinterest start holiday shopping early. The majority of pinners start their holiday shopping including for gifting purposes before Thanksgiving. 

More Shopper Data

Pinterest looked at the data we found that interest shoppers are pretty unique. They go to Pinterest to find gifts based on who they're shopping for. Notably, they are open minded about brands or products. 

So for brands this is really the perfect opportunity to reach active gift shoppers while they're undecided. All this in mind, they’ve been working hard to create a wide range of surfaces that allow brands to reach pinners at different points of their shopping journey. 

  • There’s the shop tab from search, helping Pinners to go right into shop mode as they search for ideas. 
  • There is product tagging on standard pins (via the Pinterest app on cell phones) helping to make any pin instantly shopable content and move Pinterest inspiration to action. 
  • Try-On, which gives Pinners the ability to virtually try on makeup such as lipstick and eyeshadow from the comfort of the couch. 

Pinterest is also continuing to introduce new products with feedback from partners. Recent examples of a product that they just launched is shopping list. People are already saving ideas and products they love on Pinterest and we know that there are over seven times more likely to purchase products they've saved with shopping lists.

This allows Pinners to save product pins automatically in one place, making it easier for them to come back and shop the item.

And exciting news, there is the integration app for WooCommerce. 

Pinterest shared how to create your media plan as you prepare for the holiday season. Something you should always remember is that pinners are planners, in fact pinners start planning shopping and buying early for the holiday. The holiday gifting searches on Pinterest start picking up between July and September. 

So, you should start pinning products and services for the holiday season NOW!  

Summary

To summarize,  by now you've heard loud and clear that the holidays will be different this year. There'll be more expansive, more personalized and more dynamic than ever, which means the need for holiday inspiration has never been greater. 

And here are four takeaways:

  • People come to Pinterest open minded and they leave decided
  • Pinterest is 10 times more efficient at driving consideration. 
  • In 2022 We'll have more holiday celebrations big and small which means there are more opportunities for you to reach shoppers on Pinterest and boost your holiday sales. 
  • Pinners start planning their holidays early on Pinterest and they're buying gifts for everyone in their life. We've seen planning move into high gear and brands between July and September the last couple of years so start pinning now!

Pinterest Strategy Academy

If you want help getting your business on Pinterest, or finding a strategy to include pinterest in your marketing, my Pinterest Strategy Academy is perfect for you.  

Don't Forget to Pin It!

More Tips You Might Find Useful

BONUS | Pinterest News – So Much Goodness!

Today I'm so excited for you to listen to this bonus episode Pinterest News - So Much Goodness! Mentioned today: Private Facebook Group https://www.facebook.com/groups/jenvazquezcoach Sticker Board Example: https://www.pinterest.com/pin/800444533786179800/ Jen Vazquez...

Jen Vazquez Pinterest Marketing Strategist Masterclass Celebration

 MASTERCLASS ←

2022 PINTEREST MARKETING TRENDS

 

STOP CHASING ALGORITHMS + SPEND HOURS TRYING TO FIND CLIENTS ON SOCIAL MEDIA!

Walk Away Knowing EXACTLY How to Show Up On Pinterest, Master the Shareable Pins + Have Your Clients Find YOU...

WITH ONLY 1-2 HOURS A WEEK ON PINTEREST

Here is more information that may be helpful!

4 Ways to Optimize Your Pinterest Profile for More Traffic and one is *NEW*

4 Ways to Optimize Your Pinterest Profile for More Traffic and one is *NEW*

4 Ways to Optimize Your Pinterest Profile for More Traffic and one is NEW

4 Ways to Optimize Your Pinterest Profile for More Traffic (and one is NEW!)

 

Pinterest can be a powerful marketing tool for service-based businesses if it’s used correctly. Learn how your profile on Pinterest can be a powerful marketing tool for service-based businesses. Let’s go over what you should include and how it will help grow your business!

 

1 | PROFILE IMAGE

Pinterest is a popular site where people can share ideas and images on a variety of topics. One important part of Pinterest is the profile image. This image is what will appear next to all of your pins, and it’s a great way to show off your personality. 

When choosing a Pinterest profile image, there are a few things to keep in mind. 

First, choose an image that represents you and your brand. it might be a headshot or a picture of you doing what you do. Second, make sure the image is high quality and clear. Pinterest users are visual people, so they’ll appreciate a well-crafted image taken in good light. 

Third, Use your Instagram photo as people (in that client journey of know, like, and trust) will go to Instagram to confirm you are a real person and to learn more about you.  Pinterest is about sharing ideas, and ways to better your life, and Instagram is to share about yourself as well as your knowledge.  It’s a great way to instill implied trust when they find you from your image.

2 | PROFILE NAME

Pinterest is a platform with a lot of potential!  After all, it’s essentially one big search engine. And like any good search engine, Pinterest lets you search for specific keywords. That’s why it’s important to choose your Pinterest profile name carefully.

After all, you want people to be able to find you when they’re searching for something specific. So if you want to book likes from Pinterest, make sure to choose a profile name that includes a keyword or two. It’ll make it that much easier for people to find you – and to start following your boards.

So as an example, my wedding photography business name is Jen Vazquez Photography, but I use California Wedding + Branding Photographer as my name on Pinterest so that it’s found by my ideal clients.

3 | PROFILE COVER

If you want to attract your ideal client, you should personalize your profile to stand out from others in your industry. First, in order to customize your Pinterest profile cover, you must have a Pinterest business account

When choosing an image, some tips to remember:

  • Image size:  The image must be at least 800 pixels wide x 450 pixels tall. Choosing a horizontal image with a 16:9 aspect ratio is recommended.
  • Also, consider using an image that shares who you serve.  As an example, if you are a wedding photographer, choose an image of a bride and groom.  Extra points if you upload a photo that includes you photographing that bride a groom or you working with a client if you are a coach.  That image will show in an instant who you are and who you serve.  

To add the image, here are the steps:

  1. Log into your Pinterest business account
  2. Click your profile picture in the top-right corner of the screen
  3. Click 
  4. the edit icon
  5.  at the bottom-right corner of your profile cover
  6. Click Upload from your computer
  7. Choose an image
  8. Crop or pan your image to fit the 16:9 ratio
  9. Click Save

4 | PROFILE BIO

As a Pinterest expert, I know the importance of crafting a compelling business bio that really captures the essence of your brand. 

Whether you’re a graphic designer, a wedding pro, or a social media strategist, your Pinterest bio should reflect your mission and expertise while incorporating strategic keywords that Pinterest users are likely to be searching for. 

To do this effectively, it’s best to be concise and focus on the most important information. Consider your Pinterest Profile as a billboard that tells people who you serve and what transformation you provide.

If you want to take your Pinterest game to the next level, just follow these simple guidelines for crafting an effective business bio:

  1. Include what transformation you provide to your clients
  2. Include the type of people you help
  3. Include a free lead magnet 
  4. Bonus: Include a lead magnet link

Here are a couple amazing examples:

Mary Marantz Pinterest

Mary Marantz’s Pinterest Profile:  I’m Mary Marantz, bestselling author of the book Dirt and host of The Mary Marantz Show. I help creative world shakers own the muddy parts of their story.

Unruly Media Group Pinterest

Unruly Media Group Pinterest Profile: Helping entrepreneurs & creatives drive more sales & traffic through digital marketing strategies. Get my FREE social media dashboard 👉🏽https://bit.ly/38XbHAx.  This is changing to her new membership soon!

Michaela Bucchianeri Pinterest Profile

Michaela Bucchianeri’s Pinterest Profile:  I help health + wellness professionals attract more dream clients and patients with copy that connects. START HERE:https://drmichaela.com/start

jen vazquez photography pinterest profile

Jen Vazquez Photography Pinterest Profile: I photograph adventurous, fun & playful couples and female entrepreneurs in the Bay Area, California + beyond. Grab my Ultimate Wedding Planning Guide –> jenvazquez.com/bride/

NEW | HIGHLIGHTS ON PROFILE

Another way to personalize your profile is through highlights. You can group your published Idea Pins into a highlight at the top of your profile. You can add up to 20 Idea Pins to a highlight and you can have up to 6 highlights on your profile.

To create a highlight, you’ll need a business account and you must have published Idea Pins. You’ll need to have at least one Idea Pin on your profile.

NOTE: At this time, you can only create profile highlights on your iOS or Android device on the Pinterest App.

Don’t forget to pin it!

4 Ways to Optimize Your Pinterest Profile for More Traffic (and one is NEW!)
4 Ways to Optimize Your Pinterest Profile for More Traffic (and one is NEW!)
4 Ways to Optimize Your Pinterest Profile for More Traffic (and one is NEW!)
4 Ways to Optimize Your Pinterest Profile for More Traffic (and one is NEW!)

Here is more information that may be helpful!

BONUS | Pinterest News – So Much Goodness!

Today I'm so excited for you to listen to this bonus episode Pinterest News - So Much Goodness! Mentioned today: Private Facebook Group https://www.facebook.com/groups/jenvazquezcoach Sticker Board Example: https://www.pinterest.com/pin/800444533786179800/ Jen Vazquez...

7 Places to Use Keywords on Pinterest

7 Places to Use Keywords on Pinterest

7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert

Keywords are the key to successfully marketing your business on Pinterest.  Today I’m sharing all of the places you can and should be using keywords on Pinterest.

As a gift, I’m sharing my free Masterclass because I’m sharing all my secrets on how to research keywords for YOUR business.

You’ll need to use your Pinterest keywords on:

Your profile name

Choose the main keywords that describe your content or your business the best.

Your profile description

Choose multiple keywords to describe what you do. Make sure to write sentences, keyword stuffing is never a good option.

Your board title 

Use main keywords or two or three keywords to name your boards. Do not use cute board names! Board names are searchable. It means that the keywords help people find your boards. It is also one of the places Pinterest uses to determine what your content is about.

Your board descriptions

You can use some long-tail keywords in your descriptions to let people know (and Pinterest) what they can find on the board. Use the descriptions, as Pinterest also uses them to retrieve information about your content.

Your Pin titles

Pin titles are important for Pinterest to categorize your content so use keywords related to your blog there.

Your Pin descriptions

Same as pin titles, Pinterest uses descriptions to understand what your pin is about. That’s why you want to make sure you’re using relevant keywords there.

Your Pin overlay

Pinterest can analyze your image. Adding a keyword on your Pin overlay will increase the confidence level of your pin when it comes to that keyword for Pinterest.

All About Keywords for Pinterest Marketing

I am going to show you how to easily find your unique keywords to use on Pinterest to attract your ideal clients.  Sign up for the FREE Masterclass below!

If you need help with Pinterest, shoot me an email HERE.

Go Ahead and Pin It:

7 places to use keywords on Pinterest by Jen Vazquez Pinterest Strategist
7 places to use keywords on Pinterest by Jen Vazquez Pinterest Strategist
7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert
7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert

Here is more information that may be helpful!

BONUS | Pinterest News – So Much Goodness!

Today I'm so excited for you to listen to this bonus episode Pinterest News - So Much Goodness! Mentioned today: Private Facebook Group https://www.facebook.com/groups/jenvazquezcoach Sticker Board Example: https://www.pinterest.com/pin/800444533786179800/ Jen Vazquez...

2022 Wedding Trends according to Pinterest by Jen Vazquez Pinterest Queen

2022 Wedding Trends according to Pinterest by Jen Vazquez Pinterest Queen

2022 Wedding Trends according to Pinterest by Jen Vazquez Pinterest queen

2022 Wedding Trends according to Pinterest.

Today, Pinterest published this blog “Wedding season is back and Pinterest is inspiring a new look to walk down the aisle”.

Let’s hit the highlights.  We all know that people on Pinterest “Pinners” look to Pinterest for life’s biggest moments.  They want to see inspiration to help them plan for the future. 

Pinterest has visual discovery capability which helps because we all know that you can’t always describe what you’re looking for in words.  it often leads to things you didn’t even think about.   

Now 2022 Wedding Season is fast approaching (I know since I’ve been a wedding photographer since 2009 and the invention of Pinterest).  So it goes without saying that Pinners have already been searching for all things wedding related from wedding planning advice, to wedding themes, to wedding flowers and (of course) wedding poses.

There’s already been a lot of talk about how BIG this year’s wedding season is going to be.  It’s predicted to be THE BUSIEST on record.  As you know with all of the cancellations in 2020 and 2021, couples are making up for missing a canceled wedding or having big bashes to make up for the tiny small weddings they didn’t really want.   

Pinterest is obviously one of the first stops a couple who gets engaged goes to.  In service to all those couples, Pinterest gathered all of the TOP TRENDS to help Pinners get ready for this wedding season.

Whether you’re searching for what to wear as a wedding guest, to celebrate cultural traditions, or to plan an entire color scheme for your wedding, Pinterest has is the past taken care of people and this year is no different.  

Gen Z is approaching weddings with a traditional flare and also non-traditional.  Here are some stats Pinterest shared:

Effective SEO can help boost your rankings and ensure that your business appears higher for relevant search terms. This, in turn, can help improve exposure and custom. In the below guide, we look at 5 simple things you can do to boost your business SEO without hiring an SEO specialist!

 

Gen Z ties the knot

Gen Z Pinners are driving unconventional wedding themes by shaking things up from dresses to cakes, elaborate themes, and beauty inspo:

 

Incorporating black

  • Black dress wedding party searches increased by 10X
  • Goth wedding decorations searches increased by 6X
  • Black wedding ideas searches increased by 6X
  • Vampire wedding dress searches increased by  4X
  • Black wedding cake searches increased by  +94%

Pearl everything (see Pinterest Predicts Pearlcore trend)

  • Pearl wedding searches increased b y3X
  • Pearl wedding veil searches increased by 3X
  • Pearl wedding dress searches increased by  2X
  • Pearl wedding decorations searches increased by 2X
  • Pearl cake searches increased by +46%

Forest and woodland vibes

  • Woodland fairy wedding searches increased by  7X
  • Enchanted forest wedding dress searches increased by  5X
  • Enchanted forest cake searches increased by 4X
  • Enchanted forest centerpieces searches increased by  3X
  • Forest wedding ceremony searches increased by  2X

Dark Wedding Vibes

Black dress and decor are having a moment this wedding season. Brides are searching for non-traditional wedding colors for dresses, nails and decor2.

Dark wedding trend

  • Dark wedding ideas searches increased by 59X
  • Dark lovers aesthetic searches increased by 39X
  • Black glam nails searches increased by 50X
  • Black dress wedding party searches increased by 34X

Black wedding shop tab trends

  • Red and black wedding theme searches increased by 4X
  • Black boho wedding dress searches increased by 4X
  • Sage green and black wedding searches increased by 3X
  • Black wedding decorations classy searches increased by 2X

The vast world of cultural weddings on Pinterest

Celebrating cultures and important traditions is surging on Pinterest as Pinners embrace their roots. In fact, 45% of the top 100 trends in the wedding category are related to different cultures and religions. As a platform for positivity, Pinterest wants to raise awareness that cultures are not costumes and they shouldn’t be opportunities to turn a person’s identity into a stereotyped image3.

South Asia

  • Latest Haldi outfit for bride searches increased by 51X
  • Nikah dress Pakistani brides searches increased by 39X
  • Filipino wedding invitation searches increased by  2X

East Asia

  • Traditional Chinese wedding dress searches increased by 5X
  • Wedding gown Korean searches increased by 6X

North America

  • Traditional Mexican wedding dress searches increased by 2X
  • Native American wedding traditions searches increased by 2X

Latin America

  • Colombian wedding searches increased by 2X
  • Peruvian wedding searches increased by +76%

Africa

  • Modern African dresses wedding searches increased by 28X
  • Aso Ebi style searches increased by 12X
  • Nigerian bridesmaid dresses classy searches increased by 10X
  • Rwandan traditional wedding dress searches increased by 6X

Europe

  • Spanish wedding decor searches increased by 7X
  • French wedding style searches increased by 3X

Love is for everyone

Pinners are celebrating all types of love with searches exploding for non binary wedding inspiration3

  • Non binary wedding outfit searches increased by 8X
  • Lesbian wedding bridal party searches increased by 3X
  • Gay wedding suits searches increased by 3X
  • Queer wedding searches increased by 2X

Bridgerton inspired themes

Weddings and showers are getting the royal treatment with influences from the show that has everyone yearning for old-fashioned romance4 

  • Bridgerton bridal shower ideas searches increased by 12X
  • Tea party themed bridal shower ideas searches increased by 4X
  • Pastel bridal shower searches increased by 2X
  • Garden bridal shower themes searches increased by 2X
  • Bridgerton wedding searches increased by +31%

Sustainable wedding ideas

Pinners are searching for ways to lessen the environmental impact on their big day. Here are the biggest eco trends5.

  • Thrifted wedding searches increased by 3X
  • Eco friendly wedding favors searches increased by 2X
  • Eco friendly wedding ideas searches increased by 2X
  • Reuse wedding dress ideas searches increased by  2X
  • Thrifted wedding decor searches increased by +69%

More than 400 million people around the world come to Pinterest each month to find inspiration to create a life that they love. When it comes to weddings, Pinners are looking even more for ideas to celebrate their big day in a way that feels natural and personal to them. Regardless of your vision or budget, Pinterest has endless ideas that will help you with all the inspiration you need to help you plan your big day. Try out Pinterest’s inclusive beauty tools like skin tone ranges and hair pattern search to get inspired for hair and makeup looks on your big day.

If you are getting married in the bay area of Northern California, check out our photography website.

And if you are a wedding business pro who wants help tackling Pinterest either done with you, done for you or DIY – I’m your girl!

 

2022 PINTEREST MARKETING TRENDS

Learn 3 of my secrets to Pinterest in this virtual workshop:
 
SECRET #1: How ONE Hour A Week On Pinterest Could Actually Bring You More Clients + Build Your Email List Vs. Other Platforms Where You Are Battling New Trends + Algorithms!
 
SECRET #2: Ways To Create Pins Which Convert + Your Audience Will Want To Share Even If You Aren’t a Designer Or Tech Savvy!
 
SECRET #3: What Actually Matters MOST On Pinterest In 2022! You’ll Learn The ONE Thing Which Actually Derives Your Traffic on Pinterest!

Walk Away Knowing EXACTLY How to Show Up On Pinterest, Master the Shareable Pins + Have Your Clients Find YOU…

WITH ONLY 1-2 HOURS A WEEK ON PINTEREST

You can view the original Pinterest blog, “Wedding season is back and Pinterest is inspiring a new look to walking down the aisle”

 

1 Pinterest internal search data; Global; January 22nd, 2022 to February 20th, 2022 vs January 22nd, 2021 to February 20th, 2021; Gen Z ages 18-24

2Pinterest internal search data; Global; December 16th, 2021 to January 15th, 2022 vs December 16th, 2020 to January 15th, 2021 

3 Pinterest internal search data; Global; January 22nd, 2022 to February 20th, 2022 vs January 22nd, 2021 to February 20th, 2021

4 Pinterest internal search data; Global; January 29th, 2022 to February 27th, 2022 vs January 29th, 2021 to February 27th, 2021

5 Pinterest internal search data; Global; February 5th, 2022 to March 6th, 2022 vs February 5th, 2021 to March 6th, 2021

Don’t Forget to Pin It!

Wedding Trends for 2022 According to Pinterest
Wedding Trends for 2022 According to Pinterest
Wedding Trends for 2022 According to Pinterest
2022 Pinterest Wedding Trends
SEO-BASICS:-5-Simple-Tips-to-Boost-Your-Business by Jen Vazquez Marketing Strategist

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BONUS | Pinterest News – So Much Goodness!

Today I'm so excited for you to listen to this bonus episode Pinterest News - So Much Goodness! Mentioned today: Private Facebook Group https://www.facebook.com/groups/jenvazquezcoach Sticker Board Example: https://www.pinterest.com/pin/800444533786179800/ Jen Vazquez...

Pinterest Audit: Annual Spring Cleaning

Pinterest Audit: Annual Spring Cleaning

Blog image Pinterest Audit Annual Spring Cleaning by Jen Vazquez Pinterest Marketing Expert

MY SUMMARY OF PINTEREST'S "INSPIRE HOLIDAY SHOPPERS WITH PINTEREST" WEBINAR

 

The webinar was designed to give us an introduction to crafting the perfect holiday campaign for your brand as early as possible. 

They reflected and noted that it’s been quite a start to the 2020s with going through unprecedented times of global pandemic, political unrest, as well as poor and mixed the sobering realities 

Adults are spending 50% of their waking hours online. And more than ever, people are saying that being online makes them feel disconnected. From themselves and their interests. People feel sucked in, burned out, anxious from social comparison. Given the realities of a heavy news cycle, and negative messaging on many platforms, people often turn to Pinterest for a much-needed break from scrolling through not-so-good news. 

Pinterest is viewed as a place to discover and be inspired. Pinterest wanted to learn why people turn to Pinterest and what specifically feels good about the platform? 

What they found was that Pinterest is a different social media platform building a more positive place on the internet, where you can find things you actually love. Where creators can be known for expertise, non celebrity and where you can plan for an amazing holiday celebrating with your friends and family. 

A recent study by Nielsen shows that Pinterest is the number one place people go for inspiration online and off.  So Pinterest decided to take a look at how to move people towards decisions on the platform. 

They found on Pinterest that 97% of searches are unbranded people come to Pinterest to plan and do without even making up their mind about what to buy.  

Pinterest drives 10x Higher branded searches off platform. That's a trigger moment that happens on Pinterest. Inspirational environments actually help people make up their mind. We call this decision making behavior, the NEW ROI a return on inspiration. 

So how does this impact the way you should be thinking about the holidays this year? 

2022 Holiday Research

Pinterest shared what they learned from 2022 holiday research that highlighted one important thing.  —- the holidays will be different this year. The holidays will be more expansive, more personalized and more dynamic than ever.  Because the past two years have forced people to reinvent the way they plan for and celebrate the holidays, they have expanded their definition of what the holidays mean. 

People are looking for new ways to bring fresh joy to their traditions, and personalize their holiday plans to suit their needs. While all of this reinvention may have started as a necessity, it's now become the norm and people like it giving them permission to design plan and celebrate their holidays in the best way for them. 

All of that means the need for holiday inspiration has never been greater. Pinterest shared a video of pinners and what they have to say about planning the holidays.  They shared things like:

Pinterest allows me to visualize ideas that I have in my head.”

“I have categories for Christmas baking, Christmas dinner ideas, Christmas party ideas, Christmas outfit ideas for those days where I'm going to events

Pinterest offers some more environmentally conscious and budget friendly opportunities to decorate your home for the holidays without actually breaking the bank.”

without Pinterest I also wouldn't have been able to do things like hold my annual friend Miss at my new place. And I think in a way it kind of helps me get a bigger view of what's possible for home decor. Secret Santa gifts and even holiday snacks and meals.”

Pinterest really inspires me to not only find great gift ideas and try new brands, but I also feel that I'm just becoming a better host go on there and I see something I'm like yes, it's exactly what I've been looking for.”

“I was inspired to get a Black Christmas tree and who would have thought it would look so kind of neutral, but yet something unique. And it's a way that I can also use it for Halloween so it's dual purpose and create a specific for each of my best friends and just start adding things to it whether

 

More Research

What pinners shared about Pinterest is that they are really excited to celebrate more holiday moments of all sizes like big moments and a lot more of the small moments. And they've already started planning many of those moments and celebrations on Pinterest, which means there are even more opportunities for you to reach them and boost your holiday sales. 

Pinterest’s research shows that shoppers on Pinterest are optimistic about the 2022 holiday season. They're excited to get back out into the world and they look forward to the return of the larger and more traditional celebrations that they've always enjoyed. They also really like their newer traditions and the smaller mini moments they created over the past two years and they plan to keep them and they'll add even more.

 82% say they expect to create and celebrate more smaller moments this holiday season

Pinterest’s research also validated that New traditions have taken hold of the past two years as the pandemic gave people permission to design and celebrate the holidays their own way – which people on Pinterest really embraced.  And it showed that pinners were 60% more likely to create a new holiday tradition with close friends and family which has cause an explosion of smaller unique holiday moments on Pinterest. And while the traditional holidays make the season memorable. It's these many small moments that make the season truly special. 

Those smaller moments range from seasonal traditions like parties with friends or coworkers to tree decorating or holiday. There are culturally meaningful celebrations and important personal moments like a holiday engagement or baby gender reveal.

If you have services or products that can help people celebrate small as well as large and traditional celebrations, ensure you are marketing those on Pinterest.  Including Pinterest in your marketing is a no brainer and provides amazing return on your investment of time - far better than other social media platforms.   

Pinterest helps you connect with customers in a hyper relevant way. It's also a great opportunity to expand on traditional audiences and lean into adjacent categories.  

Pinterest is the number one destination when it comes to holiday inspiration. And inspiration is indeed the new influence. Holiday shoppers say that their top place for inspiration and motivation during the holidays is Pinterest. This translates into purchase influence. One in five holiday shoppers say the content on Pinterest inspired at least half of their holiday purchases last year. Yes that’s right! 

Pinners Are Inspired 

Pinterest inspired at least half of their purchases.  Pinners rely on Pinterest to find what's new or new to them. 

Pinterest then went into a little more in depth on shoppers on Pinterest. First thing they mentioned is how Pinterst shoppers are different from shoppers than on other platforms. 

They're always shopping. And what's really noticeable is that they spend more twice is more compared to other platforms. Basically they are super shoppers. Plus, they buy more each time they shop. 

Shoppers on Pinterest had 85% larger baskets at checkout, which is a pretty incredible stat. And last but not least Pinterest is the most efficient channel overall for generating incremental conversions.  How efficient you might ask? Well 30% more so than other social platforms. 

Pinterest heard from shoppers that Pinterest brings the best of offline shopping online, which is nearly twice as high as the number of people who use other social platforms.

What's really interesting is that a lot of early industry forecasts are predicting a return to brick and mortar shopping. 87% of shoppers who use Pinterest say it's a valuable compliment to in store shopping. And that's 85% higher than what people say about other platforms. 

Personalization

Another area where Pinterest beats out the competition is personalization. Personalization matters more than anything when it comes to shopping. 

When Pinterest looked at shopping data through the holiday lens, what they noticed about people on Pinterest is that not only do they love to shop but they also love to gift.  Turns out 90% Use it for gift-giving ideas

He’s a big note that not many people realize.  Research shows people on Pinterest start holiday shopping early. The majority of pinners start their holiday shopping including for gifting purposes before Thanksgiving. 

More Shopper Data

Pinterest looked at the data we found that interest shoppers are pretty unique. They go to Pinterest to find gifts based on who they're shopping for. Notably, they are open minded about brands or products. 

So for brands this is really the perfect opportunity to reach active gift shoppers while they're undecided. All this in mind, they’ve been working hard to create a wide range of surfaces that allow brands to reach pinners at different points of their shopping journey. 

  • There’s the shop tab from search, helping Pinners to go right into shop mode as they search for ideas. 
  • There is product tagging on standard pins (via the Pinterest app on cell phones) helping to make any pin instantly shopable content and move Pinterest inspiration to action. 
  • Try-On, which gives Pinners the ability to virtually try on makeup such as lipstick and eyeshadow from the comfort of the couch. 

Pinterest is also continuing to introduce new products with feedback from partners. Recent examples of a product that they just launched is shopping list. People are already saving ideas and products they love on Pinterest and we know that there are over seven times more likely to purchase products they've saved with shopping lists.

This allows Pinners to save product pins automatically in one place, making it easier for them to come back and shop the item.

And exciting news, there is the integration app for WooCommerce. 

Pinterest shared how to create your media plan as you prepare for the holiday season. Something you should always remember is that pinners are planners, in fact pinners start planning shopping and buying early for the holiday. The holiday gifting searches on Pinterest start picking up between July and September. 

So, you should start pinning products and services for the holiday season NOW!  

Summary

To summarize,  by now you've heard loud and clear that the holidays will be different this year. There'll be more expansive, more personalized and more dynamic than ever, which means the need for holiday inspiration has never been greater. 

And here are four takeaways:

  • People come to Pinterest open minded and they leave decided
  • Pinterest is 10 times more efficient at driving consideration. 
  • In 2022 We'll have more holiday celebrations big and small which means there are more opportunities for you to reach shoppers on Pinterest and boost your holiday sales. 
  • Pinners start planning their holidays early on Pinterest and they're buying gifts for everyone in their life. We've seen planning move into high gear and brands between July and September the last couple of years so start pinning now!

Pinterest Strategy Academy

If you want help getting your business on Pinterest, or finding a strategy to include pinterest in your marketing, my Pinterest Strategy Academy is perfect for you.  

Don't Forget to Pin It!

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Jen Vazquez Pinterest Marketing Strategist Masterclass Celebration

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2022 PINTEREST MARKETING TRENDS

 

STOP CHASING ALGORITHMS + SPEND HOURS TRYING TO FIND CLIENTS ON SOCIAL MEDIA!

Walk Away Knowing EXACTLY How to Show Up On Pinterest, Master the Shareable Pins + Have Your Clients Find YOU...

WITH ONLY 1-2 HOURS A WEEK ON PINTEREST