Blogging for Business Growth: A Guide for Business Coaches

Blogging for Business Growth: A Guide for Business Coaches

Blogging for Business Growth  A Guide for Business Coaches pins blog

Blogging for Business Growth: A Guide for Business Coaches

Blogging is a powerful tool that can help business coaches grow their business and reach a wider audience. With over 500 million active blogs on the internet, there is no shortage of opportunities to share your expertise, reach new clients, and establish your brand as an authority in your industry.  I can’t forget to also add that blogs and Pinterest work hand in hand!

Here are some tips on how to use blogging to grow your business as a business coach:

Know your audience

Knowing your audience is a critical step in creating a successful blog for your business. When you understand who your target audience is, what their pain points are, and what they’re interested in reading, you can create content that resonates with them and drives traffic to your blog.

To get to know your audience, consider the following:

  • Demographics: Who are they? What is their age, gender, location, education level, etc.?
  • Pain Points: What are their biggest challenges and struggles in their professional or personal life?
  • Interests: What do they like to read about? What are their hobbies and interests outside of work?
  • Goals: What do they hope to achieve in their career or personal life?
  • Behaviors: How do they consume information? Do they prefer to read long-form content or short, bite-sized pieces? Do they prefer visual content like infographics or videos?

By understanding your audience, you can create content that speaks directly to them and addresses their needs. This will help build trust with your audience and keep them coming back for more. Additionally, by providing valuable content that resonates with your audience, you will improve your search engine rankings and attract new visitors to your blog.

Offer valuable content

Offering valuable and relevant content is the key to attracting and retaining an audience for your business coaching blog. The content you create should be more than just a sales pitch for your services, but instead should educate and inspire your audience. Here are a few things to keep in mind when creating valuable content:

  • Share your expertise: As a business coach, you have a wealth of knowledge and experience to share with your audience. Write blog posts that showcase your expertise in areas such as leadership, strategy, and personal development. Offer tips and insights that your audience can use to improve their own businesses and careers.
  • Provide actionable advice: Your blog posts should be more than just theory and abstract concepts. Instead, provide practical and actionable advice that your audience can put into practice. This will show them the value of your services and keep them coming back for more.
  • Offer unique perspectives: Don’t be afraid to take a unique approach to your blog content. Share your own experiences and insights, and offer new and creative solutions to common business challenges. This will help you stand out from other business coaches and attract new readers to your blog.
  • Keep it relevant: Make sure your blog content is relevant and up-to-date. Stay on top of the latest trends and developments in your industry and incorporate them into your blog posts. This will show your audience that you are a thought leader in your field.

By providing valuable and relevant content, you will establish yourself as a trusted source of information for your audience. This will help you build a strong and loyal following, and ultimately grow your business as a business coach.

Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media

Creative Marketing Summit

Need help with blogging?  The Creative Marketing Summit is for you!

The Creative Marketing Summit was created to help you learn how to find, attract and book your ideal clients in the most effective way!  Come learn from a curated list of a marketing industry experts to take action on your marketing and business goals. 

Use keywords and optimize for search engines

Optimizing your blog for search engines is an important aspect of growing your business as a business coach. By using relevant keywords in your blog post titles and throughout your content, you can improve your visibility in search results and make it easier for people to find your blog.

Here are some tips for optimizing your blog for search engines:

 

  1. Conduct keyword research: Identify keywords and phrases that are relevant to your business coaching niche and that your target audience is likely to search for. Use tools like Google Keyword Planner to find popular keywords and get ideas for new ones.
  2. Use keywords in your post titles: Make sure the keywords you target are included in your post titles. This will help search engines understand what your post is about and improve your visibility in search results.
  3. Incorporate keywords throughout your content: In addition to using keywords in your post titles, you should also incorporate them into your content. Use them in your headings, subheadings, and throughout the body of your post.
  4. Write high-quality content: The most important factor in ranking well in search results is the quality of your content. Write blog posts that are well-written, informative, and provide value to your audience.
  5. Use meta descriptions: The meta description is the brief summary of your blog post that appears in search results. Use your keywords in your meta descriptions and make sure they accurately reflect the content of your post.
  6. By following these tips, you can improve your visibility in search results and make it easier for people to find your blog. This will help you attract new visitors and ultimately grow your business as a business coach.

Promote your blog

Creating a blog post is just the first step in growing your business as a business coach. Once you’ve published a post, it’s important to promote it to reach as many people as possible. Here are some tips for promoting your blog:

  1. Share on social media: Share your blog post on all your social media platforms, including LinkedIn, Twitter, and Facebook. Encourage your followers to share the post with their own networks.
  2. Reach out to your email list: If you have an email list of subscribers, let them know about your new blog post. You can include a link to the post in your next email newsletter or send a dedicated email to your list.
  3. Collaborate with other bloggers and business coaches: Reach out to other bloggers and business coaches in your niche and see if they would be interested in guest posting on your blog or if you could guest post on theirs. This will help you reach a new audience and build relationships with other influencers in your industry.
  4. Utilize community forums and discussion groups: Participate in online community forums and discussion groups related to business coaching. Share your blog post and engage in discussions to drive traffic back to your blog.
  5. Utilize paid advertising: Consider using paid advertising options, such as Facebook Ads or Google AdWords, to promote your blog post and reach a wider audience.

By promoting your blog post and reaching as many people as possible, you’ll be able to grow your business as a business coach and attract new clients.

Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media

​Engage with your audience

Engaging with your audience is a crucial aspect of using blogging to grow your business as a business coach. By fostering a two-way conversation with your readers, you can build a strong community around your blog and establish yourself as a thought leader in your industry.

Here are some tips for engaging with your audience:

  • Respond to comments: Encourage your readers to leave comments and make sure to respond to each one. This will show that you value their opinions and are dedicated to building a community around your blog.
  • Encourage feedback: Ask your readers for feedback and suggestions on topics they would like to see covered on your blog. This will help you create content that resonates with them and keep them engaged.
  • Engage on social media: Engage with your followers on social media by sharing your blog post and encouraging them to share their thoughts. Respond to any comments or questions they have and participate in discussions related to your blog.
  • Create opportunities for interaction: Consider hosting webinars, live Q&A sessions, or other events to give your audience a chance to interact with you and engage with your content.

By engaging with your audience, you’ll be able to build relationships and establish yourself as a trusted resource in your industry. This will help you grow your business as a business coach and attract new clients.

Summary

As a business coach, blogging is a powerful tool and a crucial component of marketing for business coaches can use to reach new clients and grow their business. By offering valuable content, optimizing for search engines, promoting your blog, and engaging with your audience, you can establish your brand as an authority in your industry and drive growth for your business. So start blogging today and watch your business grow!

Don’t forget to pin it!

Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media
Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media
Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media
Blogging for Business Growth  A Guide for Business Coaches pins blog by Jen Vazquez Media

Here is more information that may be helpful!

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Get ready to skyrocket your Pinterest game in 2023!

Pinterest sent an email to creators ending the Pinterest Creator Rewards program at the end of November 2022.  In that email, the “bright spot” was they said links are coming to Idea Pins. It’s something that all Pinterest creators (not just those in the Creator Rewards program wanted), so now we are all waiting on bated breath.

In the meantime, it’s prudent that we improve our idea pin game.  On Pinterest Idea Pins are what Reels are to Instagram.  They tend to get seen the most and they can provide amazing engagement if used correctly!

Email sent by Pinterest about the Creator Rewards ending and Idea Pins Getting links

What Are Idea Pins and Why Use Them?

In case you are in the dark,  basically, you can think of Idea Pins as a cross between Instagram Stories and Reels. They allow you to showcase an idea from start to finish by uploading multiple slides of images and/or video. Unlike Instagram stories, Pinterest Idea Pins remain on your profile permanently (they will drive traffic for months and months once Pinterest releases them).

The reason you should use idea pins besides how much they are seen in your feed is that you’ll find great success using all types of pins rather than just standard pins alone AND now that idea pins will have links very soon, they will also be effective at driving traffic since they have the most engagement.  

Consider also that Pinterest values them so much, they created a ‘Watch’ page in their mobile app to encourage people to scroll endlessly as we do on TikTok + Instagram.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Share the Complete Picture

When creating idea pins, make sure to include all the relevant details and information to give your followers a clear understanding of the idea and how they can make it happen. The more complete and informative your Idea Pin is, the more likely your followers are to be inspired and take action on your idea.

By using an idea pin to guide users from inspiration to action, you can increase engagement and provide some trust in that know, like trust marketing process.

Make A Splash With Video

Using video on your idea pins on Pinterest can be a powerful way to grab the attention of users and stand out in the feed. According to Pinterest, videos on the platform can drive up to 2.6x more engagement, so starting with a video on the first page of your idea pin can be a great way to increase visibility and engagement. 

PRO TIP: Whenever Pinterest tells us something…. we should listen!

Also, Ensure that you use the Pinterest app on your cell phone as there are more options that desktop doesn’t have.

It’s All About The Details

When creating a video for your idea pin, make sure that it is high-quality and visually appealing. Take the video or photo in a well-lit room or if you are using branding images, ensure that you use a hi-resolution version of the image (about 1200 on the long edge is great).

Some ideas for idea pins are

  • Behind the scenes videos:  Share videos of you doing what you do! As an example, if you’re a photographer a video of you photographing someone.  If you are a coach, you working with something on the computer service your services.  
  • How-to-videos:  like 5 steps to or sharing tips
  • low-energy type of videos: These are my favorites!  Creating short videos doing things like making a face, pointing, looking up and down on the side, etc., with text on top.

Some details to ensure that you use is text on the first slide (which should be a video). Text on the first slide should be keywords because this is a searchable area.  

Also, add music, sound effects, stickers, etc.  Pinterest loves when we use all the bells and whistles.

Don’t forget to use a call to action!  You can find 80 calls to action for Pinterest in my free resources (see the link below)

Want Free Pinterest and Marketing Education?

I have a private Facebook Group where I am providing free marketing education for female service providers.  We bounce ideas off of each other, ask questions about our ideal client, Pinterest marketing, lead magnets, and more!  Click the button below to join us!

Speak to your peeps

One of the key elements of a successful Pinterest strategy is creating content (speaking to) your ideal client.  In other words, pretend you’re talking to a friend.  It will come across as authentic and relatable 

Also consider providing this targeted content to help your ideal client have a transformation in their business.

You can also create inspiring content and cheeky or funny content that would really appeal to your ideal client.  

Definitely avoid being overly promotional and salesy. While it’s important to include calls-to-action in your pins, too much emphasis on pushing your paid services can come across as inauthentic and may turn off potential customers. 

Instead, focus on providing valuable information and inspiration while including CTA’s like lead magnets or any other type of free content.  

Think about it – how often have you scrolled on Pinterest and purchased a 1k coaching program with a perfect stranger.  I’m sure you found them, stalked them, signed up for a free class, and then decided to work with them.

By focusing on building trust that you’re providing valuable educational content while being authentic and avoiding hard-selling tactics, you can increase organic reach on your Pinterest account and gain more engaged followers (as well as clients in the future).

DIY Your Way To Success

When creating idea pins, create visually appealing and engaging pins that would stop you from scrolling on Pinterest.  Try using photos and videos that you’ve taken even on your cell phone.  Or use a stock photo/video membership. I  love Social Squares as they are perfectly on brand for me bright light and full of thousands of options.  Social Squares is an amazing stock photo and video membership and I’ve got a link to check that out below.

You can also use free stock images like Pixel or Canva, but I’m sure you (like myself) have seen the same image on Pinterest multiple times and I wouldn’t describe them as scroll-stopping.  

I can’t forget to remind you to use text overlay to enhance the visual appeal and make the information easier to read and understand.

Also, don’t forget to stay up-to-date with the latest trends and features on Pinterest. This can help you stay ahead of the curve and make the most of the platform’s capabilities to drive more traffic and engagement to your website.

Quality Control

To ensure that your pins look their best, it’s important to perform a quick quality check before publishing. This includes checking the edges of your pins to make sure that they’re properly aligned and that nothing important is cut off. Additionally, it’s important to make sure that any text overlay is within the safe zone so that they’re fully visible and easy to read.

By regularly checking the quality of your pins and making sure that they’re properly aligned and free of errors, you can ensure that they look professional and that they’re more likely to be saved and shared by others.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Repurpose, Repurpose, Repurpose

Repurposing is something I’m passionate about as a mom of four adults (and 4 grandbabies) plus running two businesses, I don’t have time.  My clients tend to be the same, ultra-busy female service-based entrepreneurs who want to work smarter, not harder.  

For both of those reasons, I have gotten militant in finding the most efficient workflow that is the most effective for marketing.  Repurposing is the key to that workflow.

Whenever you create a short-form video, you should be using it on all social media platforms.  To optimize that short-form video on each platform, ensure that you include text over the video by using keywords to let the viewer know what they are going to see or learn. Just like Pinterest, the other platforms use that text to know who to serve up your content to.

Also, change the caption to be platform specific.  For instance, you don’t want to have “the link’s in my bio” on TikTok right? So adjust the text for the specific platform.

Summary

I hope that I encouraged you to start using idea pins in a rotation of pins that you use on Pinterest weekly.  You’ll find success by sharing the complete picture, making a splash with video, paying attention to the details, speaking to your peeps, DIYing your way to success, performing quality control, and repurposing to save time!

As always, go out there and take action on what you learned here today because just getting educated is only half the picture – to succeed in business it’s about taking action and applying what you learned. If you’d like some help, let me know!

Here is more information that may be helpful!

Don’t Forget to Pin It!

https://www.facebook.com/groups/jenvazquezmedia
https://www.facebook.com/groups/jenvazquezmedia
https://www.facebook.com/groups/jenvazquezmedia
92 | Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid

92 | Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid

Marketing Strategy Academy Podcast with Jen Vazquez
Marketing Strategy Academy Podcast with Jen Vazquez
92 | Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid
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Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid

GIFT:  https://thetarareid.com/everything

You can find Tara:

https://thetarareid.com/

IG: https://www.instagram.com/introvertcoach/

Pin: https://www.pinterest.com/introvertcoach/

FB: https://www.facebook.com/TheIntrovertCoach/

LI: https://www.linkedin.com/in/tara-reid-marketing/

https://podcasts.apple.com/ca/podcast/introvertpreneur/id1543445712

Hi, there I’m Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week!

Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don’t pay more):

  • ➡️ FREE Masterclass about Keywords: https://thepinterestqueen.com/keywords
  • ➡️ FREE Tools: https://jenvazquezcoach.com/resources
  • ➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com
  • ➡️ Pinterest VIP Day: https://jenvazquezcoach.com/vip
  • ➡️ My 20+ Favorite Business Tools: https://jenvazquezcoach.com/my-top-20-favorite-business-tools-for-entrepreneurs/

Find me:

  • ➡️ Youtube (where you can visually see the chat): https://www.youtube.com/c/jenvazquez
  • ➡️ Website: https://jenvazquezcoach.com
  • ➡️ Instagram: https://instagram.com/jenvazquezmedia
  • ➡️ Facebook Page: https://www.facebook.com/jenvazquezmedia
  • ➡️ Private FB group: https://www.facebook.com/groups/jenvazquezmedia/
  • ➡️ Podcast: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773
  • ➡️ Email: jen@jenvazquez.com

Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for their various interests. As a photographer, Pinterest can be a valuable tool for showcasing your work, building your brand, and attracting potential clients. 

As a photographer who has been using Pinterest since 2010, I have seen firsthand the benefits that this platform can bring to my business. Not only has Pinterest helped me showcase my portfolio and build my brand, but it has also helped me attract potential clients and grow my audience. In addition to being a photographer, I am also a Pinterest expert, with a deep understanding of how to effectively use this platform for marketing purposes. I have used my expertise to help other photographers, businesses, and individuals grow their presence on Pinterest and reach their marketing goals. By using my experience and expertise, I can help you maximize your photography business with Pinterest and achieve your desired results.

Here are some benefits of using Pinterest as a photographer:

Showcase your portfolio

Pinterest is a great platform for showcasing your photography portfolio and attracting potential clients. You can create boards for different types of photography, such as portrait, wedding, or landscape photography, and pin your best work to these boards. This allows people interested in hiring a photographer to easily browse your portfolio and see your style and expertise.

Build your brand

Pinterest is a great platform for building your brand as a photographer. You can create a profile that includes your name, location, and a brief bio about yourself and your photography business. You can also use Pinterest to share information about your services, pricing, and availability. By consistently pinning your work and sharing relevant content, you can establish yourself as a trusted and professional photographer on Pinterest.

Attract potential clients

Pinterest is a great platform for attracting potential clients for your photography business. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

Save time and money

Using Pinterest to market your photography business can save you time and money compared to other marketing methods. Instead of spending hours creating a website or paying for advertising, you can quickly and easily create a Pinterest profile and start pinning your work. Pinterest is also a relatively low-cost marketing method, as it is free to use and you only pay for promoted pins if you choose to use them.

Get discovered

Pinterest is a great platform for getting discovered as a photographer. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial. By outsourcing your Pinterest marketing to a professional, you can save time and focus on other aspects of your business, while still reaping the benefits of using Pinterest.\

Outsourcing

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial.  Instead of potentially wasting time having your virtual assistant try to manage your Pinterest account without the expertise that Pinterest experts have because they work on Pinterest day in and day out, you can save time and focus on other aspects of your business by outsourcing to a professional.

A Pinterest manager can create and manage your Pinterest account, pin your work and relevant content, and engage with your followers to help grow your audience. This can help you reach a larger audience and attract more potential clients without having to spend a lot of time or money on marketing.

In conclusion, Pinterest can be a valuable tool for photographers looking to showcase their work, build their brand, and attract potential clients. By using Pinterest, you can save time and money compared to other marketing methods, and it’s a low energy level social media platform!

 

Want help?

Pinterest Management

Are you considering outsourcing your Pinterest marketing? Not sure if it’s the right move for your business? Let’s have a free consultation to discuss the details of Pinterest marketing, assess its potential impact on your business, and see if we’re a good fit for each other.

I’m selective about the clients I take on, so you can trust that my team and I will provide excellent service. Don’t hesitate to reach out and schedule a consultation today.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These communities are a great way for service providers to reach a wider audience and get more visibility for their pins.

One of the benefits of using Tailwind communities is that they provide a targeted, engaged audience for your content. When you join a community, you’ll be able to share your pins with people who have expressed an interest in your niche. This can help you to reach more potential followers and drive traffic to your website or blog.

To get the most out of Tailwind communities, it’s important to follow the community guidelines and contribute valuable content. This means sharing high-quality pins that are relevant to the community and engaging with other members by liking, commenting, and repining their content.

You get 5 Tailwind Communities with the free Tailwind plan.  You can get that free plan here.

Should You Share Other People’s Content on Pinterest?

There is a lot of information on the internet about this topic and a lot of it may be old.  Years ago you would hear advice about sharing 80 other people’s content and 20% of your own.  I’m also hearing that you should only share your content.  Those aren’t exactly right in my opinion.  I’ll share below why, but first…

Why should you consider my opinion? I have a ton of experience marketing on Pinterest.  I not only market on Pinterest for my two businesses (starting in 2010 when Pinterest was by invitation only), but my agency manages Pinterest accounts for other businesses owners as well as a large community of businesses owners that I help on Facebook and in my paid group coaching Pinterest Strategy Academy.  

In 2022, I was selected by Pinterest to be a Pinterest Pioneer in their Ambassador Program launched in February 2022.  Pioneers bring a community spirit to the Pinterest Business Community (PBC) by engaging in the forums and chats to help fellow Pinners by sharing product knowledge, tips & tricks, and best practices. 

Every business is different but in general, it is generally a good idea to share a mix of your own content and other people’s content on Pinterest. The focus is YOUR CONTENT, but sharing other peoples content in specific situations helps to build relationships with other users, increase your visibility on the platform, and provide value to your followers.

Here are a few reasons why in specific situations it’s a good idea to share other people’s content on Pinterest:

  • Build relationships: Sharing other people’s content is a great way to show your support and build relationships with other users. When you share someone else’s content, they are likely to see your repin and may return the favor by sharing your content. This can help to build a sense of community and collaboration on Pinterest.
  • Increase your visibility: Sharing other people’s content can also help to increase your visibility on Pinterest. When you repin someone else’s content, their followers will see your repin and may decide to follow you as well. This can help to expose your content to a new audience and potentially increase your reach on the platform.
  • Provide value to your followers: Finally, sharing other people’s content can be a great way to provide value to your followers. By sharing content from a variety of sources, you can offer a wider range of information and resources to your followers. This can help to keep your followers engaged and coming back for more.
Pinterest Pioneer Jen Vazquez Media

When To Share Other People’s Content

When should you share other people’s content?  There are only two reasons I share other peoples content and I do it sparingly.  It’s very small percentage of the pins on my account.

  1. If I see good content that my followers would get benefit from and I value and trust the person who created it.  An example is in my wedding + branding photography business, I will share wedding planning content from wedding planners I trust because it will add value to my wedding clients and also my Pinterest followers.  Or I’ll pin hair and makeup artist information that would be valuable to my branding clients or Pinterest followers.
  2. I also re-share pins from my Tailwind Communities that aren’t direct competitors and the information would be valuable to my Pinterest followers.  This enables me to follow the rules for my Tailwind Communities but also provide much better reach on my Pinterest account sharing value content that is already doing well.  

Tailwind Communities Do’s and Don’ts

Tailwind communities are a great way to get more reach and mileage from the content you’ve already created and get your content in front of a larger audience. However, it’s important to follow some best practices in order to get the most out of your participation in these communities. Here are some do’s and don’ts to keep in mind:

DO:

  • Follow the community guidelines: Each community will have its own set of rules for participation. Be sure to familiarize yourself with these guidelines and follow them to avoid getting kicked out or having your content removed. 
  • Share high-quality content: Tailwind communities are a great place to share your best work. Make sure you’re sharing pins that are 2:3 ratio, visually appealing, well-written, have a call to action, and relevant to the community.
  • Repin content:  When you repin other people’s pins from the community, take a second to see who has repinned your content and if it fits one of your boards, repin their pin. It’s thoughtful and that person will likely repin more of your pins.
  • Be respectful: Remember that these communities are full of real people with their own opinions and experiences. Be respectful of others and avoid being argumentative or rude.
  • Check the Weekly Highlights:  This tab in Tailwind Communities will show you the pins that are most shared and since they are proven to be popular.  
  • Check the Already Shared checkbox:  This way you aren’t resharing content you have previously shared. 

DON’T:

  • Spam the community: No one likes a spammer. Don’t share too many pins in a short period of time, and make sure you’re sharing content that is relevant to the community.
  • Self-promote excessively: It’s okay to share your own content, but make sure you’re also sharing content from other people and engaging with their pins. If all you do is self-promote, people are likely to tune you out. I see time and time again Pinterest creators that submit a ton of pins but aren’t pinning from the community.  It’s not a good look, it’s likely you’ll get kicked out, and most people won’t repin your pins.
  • Break the rules: As mentioned above, each community will have its own set of rules. Don’t break these rules or you risk getting banned from the community.
  • Repin pins that aren’t good:  Definitely don’t pin other people’s content that isn’t something you’re community will like, that’s not a good fit, or isn’t content that you agree with.

By following these do’s and don’ts, you can get the most out of your participation in Tailwind communities and build relationships with other Pinterest users.

Tailwind Communities assessing the virality of the community by Jen Vazquez Media

How to Find the Best Communities

There is an art and science to finding the best Tailwind Communities for your business.

Research

Start by navigating to the ‘Communities’ section of your Tailwind dashboard. Select ‘Find a Community’ and type in a keyword related to your business niche.

You should see a list of related Tailwind Communities pop up. You may need to go more broad or more granular with your topic, depending on the options that appear.

Virality Score

It’s important to evaluate a Community’s stats before you join. Click the ‘preview Community’ button, and you’ll be able to see its detailed stats on the left hand side of the screen. A virality score for Tailwind communities is a measure of how effectively a community’s content is being shared and spread across Pinterest. A high virality score indicates that the community’s pins are being repinned and shared by a large number of users, while a low score suggests that the content is not getting much traction.

There are a few different factors that can influence a community’s virality score. One of the most important is the quality of the content being shared. Pins that are visually appealing, well-written, and relevant to the community are more likely to be repinned and shared by other users.

Another factor that can impact a community’s virality score is the engagement level of its members. Communities with active members who are regularly liking, commenting, and repinning each other’s content are more likely to have a higher virality score.

It’s good to find out the virality by figuring out the score instead of looking at the graph and how many people are in the community. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many re-shares the posts got overall.

If you take the re-shares and divide these by the total number of posts you’ll get a virality score. Divide re-shares by # of people to get the virality score – more than 50 is good

Overall, a high virality score is a good sign that a Tailwind community is producing high-quality content that is resonating with its members and being shared widely on Pinterest.

Pinterest Strategy Academy

I have a Google spreadsheet that automatically does the calculations to find the virality score.  I use it as a way to log which communities I’ve reviewed, when I joined, and when I left, as well as reviewing communities every 6 months.  This is provided free in Pinterest Strategy Academy a group coaching membership that helps you to learn how to market your business on Pinterest that includes these types of tools to save time along with live Q+A Sessions and Pinning Sessions each week for accountability and expert help. 

Blue Flame Number BFN by Jen Vazquez Media Pinterest Manager

Blue Flame Number (BFN)

The Blue Flame Number (also known as the BFN) is a metric used by Tailwind to measure the potential reach of a pin on Pinterest. It is based on the number of repins and shares that a pin has received, as well as the engagement level of the users who have shared it.

The Blue Flame Number is represented by a blue flame icon, with the number of flames indicating the potential reach of the pin. For example, a pin with a BFN of 50 has a higher potential reach than a pin with a BFN of 1.

The Blue Flame Number is meant to give users an idea of which pins are performing well and have the potential to go viral on Pinterest. It is important to note that the BFN is just one factor to consider when evaluating the success of a pin, and it is not the only measure of a pin’s reach or engagement.

To view the Blue Flame Number for a pin, you will need to be a member of a Tailwind community. The BFN is displayed on the pin’s thumbnail in the community feed, as well as on the pin’s detail page. You can also see the BFN for your own pins by going to your “My Pins” page and sorting the pins by BFN.

When you share a pin from a Tailwind Community, I recommend you share one that has a high BFN as it’s already popular so it should be popular on your account also!  You can read how often does the Blue Flame popularity number is updated by reading this blog on Tailwind 

Pin Inspector in Tailwind by Jen Vazquez Media Pinterest Manager

Which Pins Should You Share to Communities?

When sharing pins to Tailwind communities, it’s important to consider the interests and preferences of the community members. Here are a few tips for choosing which pins to share:

  • Share high-quality content: Make sure you’re sharing pins that are visually appealing, well-written, and relevant to the community. This will increase the chances that your pins will be repinned and shared by other members.
  • Follow the community guidelines: Each community will have its own set of guidelines for what is acceptable to share. Make sure you familiarize yourself with these guidelines and only share content that is in line with them.
  • Share a mix of your own content and other people’s content: Sharing a mix of your own content and other people’s content can help to keep things interesting and provide value to the community. Just make sure you’re not overwhelmingly self-promotional.
  • Pay attention to the community’s interests: Take the time to look at the types of content that are being shared in the community and try to share content that aligns with those interests. This will increase the chances that your pins will be well-received by the community.
  • Share Pins already published:  By sharing pins that are already doing well on your account, it will look more valuable and most likely have a blue flame which will be more attractive to the community members.
  • Share pins that aren’t doing well:  You can also try to share pins that are already published to your account but aren’t doing well.  It may be a way to get more eyeballs on those pins.
  • Share Pins from Pin Inspector in Tailwind:  This is a great way to share pins that are already successful and will be more likely to get re-shared.  Go to Insights in Tailwind and then Pin Inspector.  You can pick the ones with good analytics and select Add To Communities to the right of the pins.

Summary

In summary, Tailwind communities are a great way for Pinterest users to connect with like-minded individuals and increase the reach of their content. It is generally a good idea to share a mix of your own content and other people’s content on Pinterest, as this can help to build relationships, increase your visibility, and provide value to your followers.

When participating in Tailwind communities, it’s important to follow the community guidelines, share high-quality content, and engage with other members. To find the best communities for your content, it’s helpful to look for communities with a high virality score and a large number of active members.

Additionally, the Blue Flame Number can be a useful metric for identifying which pins have the potential to go viral on Pinterest. By considering these factors, you can maximize your reach and get the most out of your participation in Tailwind communities.

Don’t forget to pin it!

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Here is more information that may be helpful!

ChatGPT for Wedding Pros: A Game Changer For Your Biz

ChatGPT for Wedding Pros: A Game Changer For Your Biz

ChatGPT for Wedding Pros - A Game Changer For Your Biz by Jen Vazquez Media

ChatGPT for Wedding Pros: A Game Changer For Your Biz

What is ChatGPT? GPT (short for “Generative Pre-trained Transformer”) is a type of language model developed by OpenAI. It uses deep learning techniques to generate human-like text, and it has been trained on a large dataset of human-generated text to predict the next word in a sequence. This allows it to generate coherent and plausible text that can be used for a variety of natural language processing tasks, such as language translation, summarization, and question-answering.

ChatGPT is a variant of the GPT model that has been specifically designed for use in chat applications or for generating responses to user input in real-time.

I’ve been using ChatGPT for a few weeks and I’m super excited and shocked at how amazing and simple it is to use.  Plus it’s free.  You can sign up yourself here and I HIGHLY recommend you do as it’s an extreme time saver!

This was a recording of a Clubhouse Room in the Wedding Pros on Clubhouse

SPEAKERS: 

Jen Vazquez, Shaun Gray, Hope Douglas, Autumn Tall, Heather Cox

Jen Vazquez  00:06

for everyone. Hello, what’s going on? Good morning. I’m just, I just uploaded a few of my searches so that people can see kind of what it looks like. And now I’m going to do topics. How are you? I’m good. How

Shaun Gray  00:40

I am so obsessed with this.

Jen Vazquez  00:45

Honestly, you guys, this is the biggest. Let’s be honest, Shawn. I think this is the biggest game changer. For me for a tool that’s free. I don’t think there’s anything else that compares.

Shaun Gray 00:59

Yeah, I totally agree, you will never ever find a free tool for your business that does as much as check GPT will.

 

Jen Vazquez  01:09

And and as a heads up just as a heads up. We don’t know how long this will be free for. So we’re telling you now because it’s free. Right now it is an open source. We’re going to tell you all about it first, then we’re going to give you the link for you to go sign up. And then we’re going to make some suggestions on the types of things that you search for. I did notice when I logged in today that it says we’re experiencing exceptionally high demand, please hang tight as we work on scaling our systems. And that’s because it’s literally all over the news. So Shawn, if it’s okay with you, I’m gonna get started with just describing what chat GPT is. Absolutely. Okay, perfect. So this is actually taken from science focus by the BBC. So I figured it was pretty pretty good. You know, pretty good. Chat GPT everything you need to know about open AI as GPT three tool. So open AI is making headlines again, with its latest viral use of artificial intelligence. But what is chat GPT? And how does it work? For years, there’s been a worldwide fear of AI Artificial Intelligence and its impending takeover of the world, who knew that it would start with the world of art and literature. After months of dominating the internet with its AI image generator, which was titled Tao E to open AI is back and everyone’s social media feed again, thanks to chat GPT, a chat bot made using the company’s technology GP T three. It’s not exactly the name that could be easily the title, the random computer component or vague legal reference. But GPT three is actually the internet’s best known language processing, AI model. So what is GP? Three? GPT? Three? And how is it used to make chat GP T? What is it able to do? And what in the world is a language processing AI model? And so it goes into a lot of things. But I want to just say that, and tell me, tell me what you think, Shawn, but 2020 and dateline and all of those sorts of news programs. Whoops, I just lost my wallet. Can you hear me now? Still? Yes. I took off my scarf from leaving this morning. Um, anyway, it. It reminds me of Do you remember the 2020 or Dateline, I don’t remember which one it was where they had, for lack of a better word or robot. But it was an artificial intelligence. It sounded like a woman. And she was having a full conversation with the news reporter person full conversation, like scary, realistic conversation. And this is a cross I would say, between all of the AI tools out there that you pay for like jasper.ai and everything that takes all of the information that they have uploaded from the internet and elsewhere. There’s it’s from everywhere, and they sort of regurgitate the information in a conversational type way. But giving you the information that you need for a variety of things, and I know that was probably very confusing, but Shawn, you tell me what your what you think of it as

 

04:53

well, when i i Look, I remember along those same lines, because I remember that story. I’ve kinda I’ve kind of always cyanide

 

Jen Vazquez  05:02

artist and it was scary, right? Yeah.

 

05:05

I remember a bunch of social media posts like four or five, six years ago, where people would be like, I asked a robot to watch 500 hours of Seinfeld, and write me a Seinfeld script. And it like, made sense with a few kinks. Now that we’re five years later, from that point, you can see Chet GPT, and there are, can, I haven’t found any, like glaring kinks in the information that it spits back out?

 

Jen Vazquez  05:37

I’m scary. It’s scary to me because there aren’t. It feels like I’m talking to a person, which gives me a little bit of the heebie jeebies. But at the same time, it has saved me so many hours and hours of work in just the last week and a half. Like, Oh, well. So here’s the link that I have posted on there. I just captured two photos of the conversation. Sean and I have, over the last week have had a ton of conversations. big aha moments, like, oh, em, gee, this is so scary. Good. And it’s not just blog writing, right? Like, that’s how I thought of it at first. But Sean, but Sean asked a question about his sort of ideal client avatar. So I’m gonna let you share the story, Shawn, because I never thought about asking it that. And when you asked it, that it took me off in a billion different ways. So I want you to relate to everyone, kind of what you did and what you found.

 

06:51

Sure. So I had, like, Jen, when I started, I was like, Oh, my goodness, like now I don’t have to worry about writing blog posts, I can just have it right, my blog posts for me. And so I put in a couple of queries and got some good blog posts. And then I remembered, like, all of the information that I’ve learned from Gen. Mark, Rene and all the other marketers that I get, and I’m like, Yeah, okay, great. I can write blog posts. But why not take this opportunity to see if I can write a blog post geared to my ideal client? And then I thought, well, how do I actually know what my ideal client is? I’ve never really I even Jen, this. I haven’t shared this with you. But I hearken back to a conversation where you kind of asked me in a room we were doing together kind of like, well, who’s your ideal client? Yes. set off a few things. Do you remember that? Yes. I was like, Okay, well, let me get my conversation with Jen hat back on and I just asked, I asked Chuck GBT, I was like, I’m a wedding planner with 10 years of experience. This is the kind of weddings I want to go after. This is what some customers have said about me and reviews. Can you write me an avatar for a client and what it spit back to?

 

Jen Vazquez  08:04

I want to cry when I see.

 

08:08

It, like gave me the names what they’re too busy, because they’re both professional workers, what they value in a guest experience, they tend to err more on like, they they spend their money on experiences rather than things. And as a, as a wedding planner, who sells an elevated experience. I obviously want a customer who already places value on those experiences. So it wrote me paragraphs of information that was the most beautiful client avatar gave them names. The Ted GBT called them Mary and John. And so what I did with that information, is I copied it and put it in my notes app. And then every single time I have asked to write a social media caption or a blog, I say, write it as if I’m trying to convert this customer avatar.

 

Jen Vazquez  09:09

I have to say that I have taken it a step further. I asked, I asked it about the avatar, same situation you did. I literally copied you. And it came back with Sarah 35. Like it lists like a ton of things. And then I said, Okay, Sarah is my client. Avatar. Can you remember her? Right? And it says, No, I can’t do that. I don’t have a memory or what? I don’t remember the words that it says. But the very next question is, can you what blogs would be attractive to my target and it knew it because I just had a conversation. I think if I had, you know, waited and two days later came back maybe it would be confused, but because I had just talked about the client avatar so I did the same thing you did. And I have, I now refer to it as Jordan. It named it Sarah. But I named it Jordan because that’s my daughter’s name. And she was has always been my sort of ideal client. And so I took Jordan, my avatar, and it’s so far it’s remembered. Now, I don’t know if it’ll remember now that I haven’t been in in two days. But it’s, it’s scary. Good. So I’m uploading the link for you all. And I would love to invite you to sign up now you do have to sign up for it. And I kind of liked that. Because I think that maybe ultimately, like it did for me, it kind of remembered the conversation. Maybe it will in the future. I don’t know.

 

10:44

Well, I’m sorry, not late breaking news. The latest update says it’s working to recall conversations and Pat’s on the desktop model.

 

Jen Vazquez  10:55

So it may have been testing when I asked that question, because it did give me I said giant, Jordan, my ideal avatar, and it it ideal client avatar, and it remembered. So it maybe was it because it’s keep in mind everyone that this is a big beta test. Right? I don’t know how else to say that. But it is, it is in testing mode. So everything we’re asking, and everything it’s giving back to us is learning and learning and learning to be able to do the same for other people, right. And so when you sign up, it’s free. And it’s free to ask all these questions. Now, after a while, confess, I went crazy for in a day. And at some point, it said, Okay, give me a break, or Okay, now or something cheeky, and I was cracking up like I, I messed up anyway, what I would love for everyone to do is to click on that and sign up for it. And down at the bottom is where it’s got like a kind of a browser bar, if you will, and put in there might say my ideal client is and you can say, female, or you can say male or a couple or whatever you want to say but be very, I’ve found Shawn, that if I was very specific about their pain points, and what they’re looking to accomplish, that it was more successful that way.

 

12:34

I’m glad you brought up pain points, because and I also like how we kind of did the same exercise with different variations. Because when I got my avatar, the next thing I did was can you list possible pain points that this avatar would have when planning their wedding. And they gave me like four or five of them. And then I don’t want to like put the cart before the horse. But I took each one of those pain points and asked it to write a blog post of how I can address each of those pain points. And then I scheduled it out from a blog publishing standpoint, once a week so that now I’m I’m have the foundations for a four week social media strategy.

 

Jen Vazquez  13:15

Oh my god, I have written three blogs to two blogs that are published right now. They’re the most recent blogs. And it’s scary good. And it’s not spitting back to me kind of what the standard because Pinterest changes all the time. So my assumption is that it wouldn’t be effective with Pinterest, because it’s there’s so much information out there. That’s all sort of random and old. It’s all current Shawn. I’m, I’m, I’m shocked. Like it’s, it’s it’s not just recalling data that it’s learned. But it’s regurgitating data. That’s the most current, I believe from Pinterest. It it is like it’s heavier weighted on the current information, if you will. So I would love if you guys sign up. Because I mean, there’s no reason not to like, Shawn, also, please talk about the scripts, because I think that’s something that is insanely good, too, because a lot of us struggle myself included with scripts or things for social media.

 

14:27

Sure. So when you’re kind of giving it a prompt, and maybe you’re writing a blog post, for example, ask it to write a blog post and then say, and how I structure it is I start with a blog post and then I say write me an SEO, rich title and it does and then I say write me an SEO description under 400 characters and it does and then I say write me a tick tock script under 60 seconds talking about this blog. Now if I leave it at that, it will give Me a wildly like, production with scenes and what I’m supposed to be doing. But if you know me on short form video, you know that that’s typically my style. So I have to rein it in and say no, no, no, I’m just taught like, I’m a talking head on camera, deliver

 

Jen Vazquez  15:21

what I said, Yeah. And then and then

 

15:23

it rephrases The script in one scene, and it’s like, okay, so wedding planner says, and then delivers the script. And it might say, like, pause and turn to the left or something like that. But it really does keep it on a single face to camera shot. style. So you can you and I say that to say whatever your style is. You tell her that? Yes. Yep.

 

Jen Vazquez  15:50

I’m, it’s bizarre, because I’m not used to being able to give feedback, right? With the other AI tools that I’ve used. You kind of get what you get. And then you like, ask for another version, maybe. But with this I have taken. So I’ve asked it to do a short blog for me. And then it’s usually like five points, three points, which is my style, which is what I asked. And then I will take one of the points and I will ask it to write two paragraphs about that point. That will be attractive to my ideal client. Oh, am G? It is spot on.

 

16:30

And Jen, you I know you probably know this. It’ll even right. Pinterest. Pin title? Yes. Oh, right. What do they call albums, not albums, board titles. And

 

Jen Vazquez  16:45

yes, yes. And, and let me just say, by the way, the biggest mistake that even some Pinterest experts like people who are newer to Pinterest, and are our experts online, get this wrong. You want a board title that’s super, super simple, and very specific to your ideal client. So if you’re a wedding pro, you don’t want to just say, you know, wedding inspiration you want to say wedding inspiration for Houston, Texas, like it. And it did that. It actually

 

17:20

I just by first I now have a board for reviews thanks to chat GBT and being serious about scheduling out my social media content. And so one of the boards is reviews that I said write me a board title for a Houston wedding planner. testimonial page. And its title is Houston. Love colon wedding planning client reviews. i

 

Jen Vazquez  17:46

Yeah, it could not be more perfect from my since 2010. I’ve been on Pinterest and and working in it. And that is exactly what I would have said to you. I mean, probably not. Houston love because that’s really cheeky and cute. And I’m not that creative. But the whole fact that you also put the wedding planning in with the Houston means that you’re going to get your ideal clients that want to follow that board. It it is. It is perfection. And I’m really excited. Has anyone signed up and played with it a little bit. I would love love love to get your input your thoughts. Oh, here we go. Hope yay. Hope this is a game changer. Hi, hope tell me everything you’re on mute hope if you’re talking

 

18:55

Oh, it looks like autumns been playing around with it to

 

Jen Vazquez  18:58

come on up guys. And hope you need to press the bottom right. My There you go.

 

Hope Douglas  19:08

Sorry. I’ve been speaking to myself. No, that’s okay. So Hi, Jen. Hi, Sean. Yeah, so I haven’t signed up yet for this one. But I just wanted to share some stuff. So basically, before jumping on this call a couple months ago, I had aI things coming up in my feed. So and knowing that I needed to do blogs and everything and thinking oh my gosh, I haven’t got the time. I thought let me invest so stupidly or not. I went and invested in an AI product that cost me I don’t know about 300 Plus UK, UK pounds which I can’t remember how many dollars that was and then I was completely disappointed I can say right now because you know it probably missed all these things. The ads, I read through the ads, I watched the videos.

 

Jen Vazquez  20:04

That’s for a refund. Seriously?

 

20:08

Yeah. It said, Oh, it’ll do this. So I went in I thought, okay, they said blog topics, and then we put blog topic in. It was just coming up with random things, things that didn’t make sense. I was pressing, add more, you know, like, and things. It just was not working. I did email them back. thing. And it is not coming up with the things that I wanted to I’m a wedding planner, does it not understand wedding planning. And I was told, oh, sorry, that function doesn’t work. But you’re you’re probably right, I should actually get my money back. Absolutely

 

Jen Vazquez  20:47

get your money back. 100%. Plus, I will say, Shawn, I think you made note of it before, that this is the latest and greatest. This came out in November. And it’s heads and tails above all the others, including jasper.ai, ai and all of them with the exception of I’m sure it’s an open AI open source platform. So I’m sure they will now incorporate it into their systems. That’s my assumption, of course. But I had invested myself in jasper.ai, which was great at the time, it is night and day with this, and this is free right now. So you definitely sign up hope you will. Now, I will say to be very blunt, that what Shawn and I found is you will get out what you put in, like you do have to write Shawn, like you do have to be specific, you do have to give them as much information as you have or you know about your ideal client, then it will be next level. I’ve never seen anything like it. But it did take us putting in the work. Okay. Yeah.

 

22:07

A couple of things that cause like, like hope. And like Jen, I went into try and copy AI and I tried Jasper a couple of months ago. And one of the limitations that I found was the amount of words you can use, like within a month. Yes. And with and when you have a word restriction or word limit restriction, it hinders your ability to experiment to play around to ask be creative. Yes, yep, yes. And chat GPT. Without, currently without a word limit restriction. You can drill down re edit, asked to put, I want it with a humorous spin, I want to be I want it with an expert voice, etc. And it’ll it’ll do all of that. For you. I real quick example. If I asked it to give me five tips for choosing wedding invitations, it’s going to spit very generic, very high level, you can get it anywhere. But I was in a room with Jen when she did her Pinterest predictions last week. And she was talking about a lot of people were searching for gender neutral wedding invitations. And so I asked her to write me a blog with five tips on selecting gender neutral wedding invitations. And the only kind of thing that I didn’t like was that it gendered color. But I understand that that comes from like, historical, like, pink aisle for girls glue, I Oh, yeah, boys. But the rest of the information was, in my opinion valid and something that I thought worth sharing for the audience. And those are niche specific terms that that your ideal client could be searching for that there is no content to help them along in that process. So I would say when you’re playing around with chat, GPT try to really get into what your client is searching for and how the chat GPT can work to spit the information out to you and then what I would say tweak it in your language kind of how you speak and the opportunities are endless for for con this, this it there will be no greater content creation tool for you none. Like none when they put a paywall up I’m like, Well,

 

Screenshots from chat.openai.

chatGPT
chatGPT by Jen Vazquez Media
chatGPT
chatGPT by Jen Vazquez Media

Jen Vazquez  24:31

I’m gonna pay right like okay, and and I do want to point out before we get to autumn, thank you for coming up here. And if you guys have tried it out, come on up as well. We would love to get a conversation going. But so I always say garbage in garbage out, right? Like we have to put our personal spin on things when we ask it questions to make sure that we’re getting our personal voice back and it There has been a concern with Google that Google is so smart that it can see when you’re using January last year, it’s insane. So I apologize anyway. It, it has it, it can see a eye. And so what I have always done like when I’ve used Jasper, det AI and other AI type things, is I make sure to include my brand voice and how.

 

25:53

January coming back. Home, we’re gonna have to wait until Jen can come out. There she is.

 

Jen Vazquez  26:01

Hi, I’m so so sorry. Anyway, I always put in my brand voice. So I’ll take whatever paragraph I get. And I make sure to change a few words into how I speak. Like I don’t say, I want to, I always say I want to, like that’s just part of my brand voice and the way that I speak. And it is the way that we will sort of not potentially get deemed by Google and doing these things. But even still, I’m gonna go out on the ledge here and be very controversial. I have zero time running two businesses. And I feel like getting content out is almost more important than have it be perfect and get the biggest reach possible. I’ll take whatever reach I can get with getting this help with valuable advice. I do always change the summary and things like that. And the words like I said, because I think it’s important that things are me. But and and has I’ve been putting this content information into the chat. I have been getting back more things with my type of words. Have you noticed that Shawn?

 

27:21

I’m sorry. Yes, that’s I’ve seen the same thing happened to me. It’s it’s, it’s like it, even though it doesn’t hold that it’s almost like the more you engage with it, the more it kind of understand what your style is in speaking.

 

Jen Vazquez  27:36

It’s so It’s so crazy. All right, thank you so much help what you can stay here, stay up here and still have conversation. But I do want to get back to autumn just in fairness to autumn, come, come on up autumn come off of mute.

 

Autumn Tall  27:51

Um, I literally, I literally signed up, like when this room started. And I am astonished at

 

Jen Vazquez  28:01

I cried I literally

 

28:05

the amount of money that I have spent on blog posts, because I just frankly, don’t have the flippin time. blog posts and even like social media I that I’ve spent so much money on just even like social media, like someone to write my, you know, captions and all of that just because I literally don’t have the time like between client work and meetings and all that. So to have this and like, I don’t understand that it’s free. I’m like, I just I’m like blown away.

 

Jen Vazquez  28:42

Yeah, I am. I know, because it is an open source. So I believe that it’ll be free for a little bit. I don’t know how long nobody really has guesses. But it is built on open AI, which says to me that somebody will probably want to come out and put something that’s, that’s free, and it is free right now. And we should use it while we can. The other thing is I’ve had a lot of Pinterest experts and social media managers who are, frankly, very concerned about their business going downhill. But what I will say as a Pinterest manager is that I don’t I don’t have that problem. Because even if we can get all of this great rich writing, somebody still has to take the time to go on and post it and interact with the post. So I feel like it’s it’s not going to replace a manager per se. So for anyone who’s listening to this now or later, I don’t think it’s going to like replace jobs per se and let’s be honest, Shawn, you and I’ve spent a quite large amount of time I’m getting in and feeding it the information that we that we want to get out of it. And I don’t know, frankly, if everyone would be much time. But you know, it is it is insanely good. It has saved me to date about 25 hours. What do you think, Shawn, that it saved you over the last week or so

 

30:26

to? Jim, I am not I have been a strict and disciplined with it up until this point. So I can’t look at it from that. Like from a time saving standpoint, what I will say is I’ve been able to create and schedule out my social media weeks in advance in a way that I never have been able to before. And what you said is so true. Because once you get that copy, okay, well, you still have to go create, you still have to schedule out this Yeah, Pinterest this for Instagram this for tick tock. So there’s still a time spent that you could offload to a Pinterest manager or social media consultant or whatever. So it’s not like the be all end all of like taking away jobs. It’s just it’s, it’s a leveling of the playing field, in my opinion, to get people to take their content strategy and their marketing more serious, especially newer or smaller companies that might not have the resources to invest in a team. And I think that’s important. I think people who go after clients from the manager standpoint, now can really level up their own offering, yes, and get their ideal clients in the mix. So I’m, I’m less scared of like, Oh, they’re coming after jobs with a tool like this.

 

Jen Vazquez  31:51

Yeah. And because AI is, can bring up fear, from a lot of people from a lot of different things, right, taking over losing jobs, there’s always a bunch of fear. And I just wanted to put it out there that it is part science and part like real life and that they’re pulling from data that’s been written and stuff. But but it’s truly what it’s, for me, what is provided is taking in the information from me, and me being very specific on my marketing and who I’m targeting, to put that information in so that I get this very rich blog or any kind of content, that it just takes away some of that brain power.

 

32:50

For sure, and let me really quick give like a personal story of how I use chat TPT and when I say it’s not coming for jobs, you might listen to this story and think differently, but I want to get really serious about when I think about my personal branding, I want to get serious about my personal style and how I portray myself in like a like a wardrobe and how I present etc. So I had reached out to a personal stylist that I’ve known for a couple of years and asked like if she had time to do a consultation with me or like what the process was. I waited a couple hours she didn’t respond so I thought well hell, let me see what all AI thinks about this. So I typed into the AI I was like, Can you write me a personal style brief for a 38 year old white gay male whose colors are gray, blue and are gray, navy and white and is really inspired by mirror balls. It wrote me a style brief three paragraphs and then a shopping list of the core capsule pieces I should purchase to portray that it gave me like two coats two pairs of pants and shirt and a statement piece of jewelry. I then took that list went to Amazon put it all on my prime try before you buy trial. And I’m getting it shipped to me next week so we’ll be able to test it like

 

Jen Vazquez  34:19

it oh my gosh, Shawn, that is in saying

 

34:23

I’m so excited.

 

Jen Vazquez  34:26

That is insane. And it gave you the shopping list which is not really what you even asked for.

 

34:32

But it was like and if you want to if you want to see how this all comes together. Here’s the suggested shopping list of capsule pieces that you’ll want to purchase. Oh my a classic fit. wool coat in gray. Slim Fit black leather jacket, a navy pair of chinos a grey pair of chinos. That Halleck sneakers like that’s how specific it got when I said and inspired by mirror balls and it was like, metallic sneakers will show your funky, fun style and your maj to a mirror ball. It was my

 

Jen Vazquez  35:17

love mirrorball. So I had just had to say that. It is crazy. And you know, now that you say that, and I’m looking at chat GPT it says things like, it’ll explain quantum computing in simple terms. Got any creative ideas for a 10 year old birthday party like you could, you can literally ask it. Anything. Now we did have a question I wanted to talk about. Amber said that chat. GPT is at capacity right now not available. Anyone know if there’s restrictions in what countries it’s allowed in? I have no idea if there’s a specific country that it’s allowed in. I’m curious if anyone else signed up and was able to get in? I know that they’re limiting the people that can I know that they are being thoughtful to make sure that that that the computing time the scaling of the systems, so because I got that message that says we’re experiencing exceptionally high demand, then maybe that’s why I don’t know, Shawn, any thoughts?

 

36:37

I haven’t heard like country specific, but I will say sometimes it’ll say that and you just have keep refreshing. Yeah,

 

Jen Vazquez  36:44

that was just gonna say it tells me it tells me it’s busy right now take a break. And then I just keep asking, and then it gives me what I want. Heather, welcome to the stage. Hi, Jen. Lovely to see you. And hi to everybody. I am

 

Heather Cox  36:59

obsessed with chat. And she Beachy. And yeah, keep refreshing it. I get that all the time. And I just refreshed my browser, and I’m able to use it like in a second after it refreshes. So.

 

Jen Vazquez  37:12

So how have you? Did you just sign up? Or have you been using it?

 

37:16

I’ve been using it for two to three weeks now.

 

Jen Vazquez  37:21

And what have things have you used it for? And what has shocked you?

 

37:25

It’s insane.

 

Jen Vazquez  37:29

It’s not just me and Shawn. I was like, Are we like under a rock type of people? Like,

 

37:34

wait, I’m sorry, Heather. I was like, I was like, oh, Heather’s coming up. Oh, I hope she loves it as much as we do.

 

37:40

I’m upset. And yes, it can come for your job. So within my industry, I’m a web and social media designer, manager, content creator for multiple clients, restaurants, real estate, even in the wedding space. But it’s because Okay, so I had a assistant, intern, and she was writing copy for me captions, because, you know, just with one client, I have eight caption sets that I have to create each month. So that’s 30 Captions per document. So that’s 240 Captions per month, then that’s a lot just for one client. And, um, she was doing it all amazing job. But then, you know, I saw this and I was like, let me let me see what I could prompt it to do here. And it literally wrote me captions. If I just plug in specific keywords, my favorite prompt, you can even have it right you prompts to prompt it. It’s just how many you can get with it. But I think I’ve created over 500 I’ve lost count at this point 500 captions or more with chat GPT it does suck on the emoji side of things. If you ask it for emoji placement, like put it after punctuation or in between sentences. It just puts it at the beginning of the end. But it does write hashtags if you tell it to write like a write five unique social media posts about beat getting your engagement photo shoots for your photography company, including hashtag ABC photography, and include for topical hashtags, and it’ll do it. That is insane. It’s insane. So like, but you do need to proofread it because it does add some things, you know that you need to have it add a human element to it. It’s not perfect every time. And then another thing you can what I’ve used it for, it is captioned writing but it’s captioned template writing. So if I have let’s say tech two or now let’s say newsletter Wednesday, and you want to highlight one newsletter or that you have in your arsenal, every Wednesday, you can write in chat GPT create me a, or create five social media caption templates that will highlight one newsletter per week, including the title of the newsletter and excerpt and the link to the newsletter, and it’ll create templates for you. So, yes, it can create a press release template for you. These guys are insane. I’ve tried all of them and they work mad amazingly. So don’t sleep on it, because if you don’t use it, you’re just going to be replaced by it right? Well, and

 

Jen Vazquez  40:40

and so and I will save two we were talking about, you know, job replacement and things like that, because I’m a management person for Pinterest. And, and a lot of people are kind of fearful about that. But the fact is, is that you still have to have time to physically put it in. Even if it’s a third party platform you like, you might be able to do more with less people. But you, if you take on more clients, you still need help with all of that stuff. And a busy entrepreneur may not may still outsource, because they just don’t have time to be that human element, as you talked about. And what we talked about in terms of the human element is with regards to blogs, and Google and things like that, you have to put your brand voice in it. And part of that is training it on your ideal avatar, because then it can write you things that are very on topic, which is what Shawn and I have found. But again, you’re right, like you have to read it over and make sure it sounds like your voice. And that’s how you can avoid Google from not spreading your blog post as an example far and wide. Because it feels very AI. And this to me, a comparing it to like jasper.ai and other AI that I’ve tried, feels way more real. And way more like me as I’ve been using it than any other platform that I’ve tried. And it’s free right now. So jump on board. Any tips, Heather, any things that you think that people should know? I mean, one thing that Shawn and I said is garbage in garbage out, like you do have to tell it like the your ideal client avatar to get the most on brand type content. Any other tips that you can think of?

 

42:37

Yeah, so I mean, well, while writing the copy, you can actually tell it to write in a specific tone of voice. And if you train it to sound like you to take a copy that you have written prior and fed it that information, you can actually train it to have your tone of voice which is

 

Jen Vazquez  42:58

insane to me. And it is it’s like, like, part of it is like Shawn and I are talking to each other and going Holy shit. This is kind of scary how, like, I want to say thank you like because it’s so feels like a person. And then on the other hand, it’s saving me so much time that I’m not too scared. I mean,

 

43:24

so I mean, I love it. I love it so much that I I actually am stalking chat GPT on social media and I want them to, for me to be their social media manager.

 

Jen Vazquez  43:38

I’m not kidding. I’m doing the same thing. I don’t want to be at social media person, but I want to be in the know if something changes.

 

43:47

I mean, yeah, like I’m literally being like, I’ve messaged them, but like, I want to be your social media manager, please. Is there a contact information like play? Like, I’d love their social media and like they could do so much more with it. So I’m like to chat GPT like, I love you guys. Like I should literally write a proposal with Chad GPT because you can do that too. So that is

 

Jen Vazquez  44:07

so I didn’t even think about that. That is so smart. Do you do so you use it for social media posts and things like that anything else that you use it for?

 

44:20

I used it for my birthday at my daughter’s birthday party ideas for 101 Dalmatian street theme party I did that I use it a lot in my personal life. My husband likes to play with it. So he asked it to write a poem in the style of style of Edgar Allan Poe about cryptocurrency so like you did it. I wrote it a rap for my mom for her business called the fairy Potter. Like there’s so many things that you could do just just think of something I wrote an entire eight chapter ebook with this thing. It’s it’s literally just tell it to write me the time I write me a table of contents surrounding the top wedding trends for 2023. And I’ll do it. So just think about like how, like what you could use. It’s dude, like, every day, I’m thinking of something new. I use it for the mundane tasks I needed to like, right from January 1 to January 31, like Sunday, January 1 to Monday, January 2, like, I don’t want to do that. So I literally asked him to type it for me, and it types it for me. And then I can use that in my social media like planning. It can write you a content calendar for the whole entire month. Like there’s we

 

Jen Vazquez  45:37

what Shawn and I, what Shawn and I did before you popped on just to let you know how deep we dove with it. And Shawn did this first is he was telling it all the things about his client avatar, all the things that make his ideal client, and then it will write about, it’ll write to the pain points of that person. It is insanely cool.

 

46:06

And also about what Heather said, with the mundane tasks, I shared this in another room, I was walking bear. And I was like, oh shit, I needed to get my thank you emails out for that event that I did last week to my vendors that I hadn’t worked with before. So I was like, write me a thank you email about how great it was to work with the band last week at the Christmas party. And make sure to say that Cassandra went above and beyond and made it a great guest experience for everybody who attended. And it wrote me the email, and then I just copied it based. And so it’s like, I’m still putting the personal touches that it’s coming from me. I’m just not sitting there typing it all out from start to finish in the perfect email form. Chat. GPT does that. Another thing is that I’m writing like pitches to shows and like my earned media strategy for 2023. And it’s writing all of that information out for me to an email form, and then I just tweak it and send it. It’s literally freeing up so many minutes, it’s allowing you to multitask, and you’re not even realizing that you’re you’re literally splitting yourself in plain sight.

 

Jen Vazquez  47:21

Yeah, I mean, I’ve been playing with it entirely too much. And yet I’ve gotten more work done. Like I said, over the last week and a half to two weeks, I’ve saved about 20 hours of work. And that’s just from what I normally do, but it’s doubling like my work. It’s because I am not especially when I write emails, I am not a warm and fuzzy person. I’m the person who’s like, bottom line. And that’s not very friendly. And so yes, having it helped me write emails has done extraordinarily things for me as well. Any final thoughts? Heather, and hope any final thoughts before we can

 

48:03

write you an email drip campaign like an email sequence? It will like create a nurture campaign?

 

Jen Vazquez  48:09

Yes. I literally have that on my to do list for one of my newest, funny Holy crap,

 

48:16

like in Italy, right the template and like, where to put their name and like all that. Yeah, it’s insane.

 

Jen Vazquez  48:22

Question for you. Because someone had this question. And we didn’t know the answer. They asked, is it avail? Is there any restrictions in terms of countries and things but it’s allowed? I haven’t

 

48:33

seen that yet. I’m not sure though. My husband thinks that he has seen because he works in like the IT and security field as well. He thinks he’s seen some, like restrictions in different countries, but it hasn’t been confirmed yet. So you may Yeah. may want to

 

Jen Vazquez  48:54

and cat jpg. And if we’re thoughtful about it, I can imagine there’s some countries that don’t want this type of amazing capability because they want to control everything. So that kind of makes sense to let’s see. Karina had a question about adding in SEO keywords. Yeah, Karina, both Shawn and I, when we’re talking about blogging, they not only give you like, they’ll not only give you keywords for our ideal clients and their pain points, but it’ll give us hashtags as what just Heather just show shared with us. Obviously, like Heather said, you do have to put in kind of the parameters, but it will absolutely do that. So for my blog, Karina, it gave me keywords. It gave me a summary it gave me like it gave me everything I wanted, and needed and it’s all slanted toward my ideal client because I shared that information. That’s insane.

 

49:55

So real quick, just that my final thought will be my workflow. So that People understand like how you can use this for like multi layered what Heather’s been talking about what Jen’s been talking about. So you start with your right knee. So you get your customer avatar and then you say, write me a blog on how this avatar would be less stressed if they hired a wedding planner, and then it spits out a blog post. And then I asked it write me an SEO rich title for the blog, spits that out, write me a SEO description for the blog, spits that out, write me a three tweet thread, pushing the blog, and it writes that out with hashtags in it, then I say write me an Instagram caption that shows a graphic from one of the points in the blog, I’ll say like, focus on point two, and it’ll write me an Instagram caption for that blog, then it’ll write me a Pinterest title and description. I mean, so you can literally in a note sheet on your phone, have a complete like, introduction, social media posting schedule for this blog in literally three and a half minutes.

 

Jen Vazquez  51:14

That is insane, Shawn, I think that we should do another room on this. On our on different workflows, and so that everyone can get in, learn more, kind of figure it out and go from there. But I think this should definitely be a repeat room. What do you think, Shawn? And Heather, for sure. I see your hands. Absolutely.

 

51:39

Absolutely. I think we keep hosting rooms like this until all of the wedding pros who are on clubhouse and in our Facebook group are comfortable and using this regularly. Because just like Heather said, and I’m so glad she did. Yeah, either we get on board with this technology that saving time, or we’re going to be like the movie Ice Age.

 

Jen Vazquez  52:04

I totally agree. Hope any last thoughts?

 

52:10

Hi, I just think this has been absolutely amazing. I literally cannot wait to get home. So I have to travel. This sort of sign up and everything and play with it. I just can’t I just I’m so excited. So I take it. Can I just double check with you all though that it is I put in so I’m typing in or am I talking to it? Which one do I do and to get

 

Jen Vazquez  52:33

your typing in? I’m okay down the road. They’ll have a microphone capability. But for right now, if you’re typing it in,

 

52:41

okay, that’s fine. That’s fine. That’s absolutely fine. Yeah, I can’t I literally can’t wait. I’m so excited. I’m like Christmas is covered.

 

52:48

Hope I’ll send you it’s a minute and 42nd video that just shows the conversation I had with it to build my avatar. I’ll send it to you just like you’re

 

Jen Vazquez  53:00

sure, sure. Yes, I’m going to be creating a video like that as a real on Instagram as well and probably tick tock too, because I feel like wedding pros in general. But like literally everyone who is an entrepreneur should be jumping on this right now. Well, it’s free. I don’t know how long it’s going to be feel free for it could be free for a while since it’s open AI but you know, people are going to try to make money on it. And right now, like get in now while you can. And Heather. Sean and I were saying that we would pay for it if it got paid. Have you heard anything about what I’m

 

53:37

paying for it? It’s cheaper than me paying poorly for somebody I know. And I’m sorry, but that’s the way the world

 

Jen Vazquez  53:50

I know. I have my VA using it to also helped me with social media and stuff. So it’s like, you know, it’s it’s insane. Heather, do you want to come back for another room with? Yeah. All right. Well, we will go ahead and let you know when we schedule that next room. ppreciate it so much. Any any other final thoughts, Shawn before we move on?

 

54:17

Sounds good. Thank you so much.

 

Jen Vazquez  54:20

All right. I’ll see you guys later. Thanks for hopping aboard. And we’ll see you soon.

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ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media
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ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media