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Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring  70% of traffic to my site!

If you want to watch a video rather than read, scroll to the bottom

Pinterest is a powerful traffic tool that can help to drive traffic to your website. With over 400 million monthly active users, Pinterest is the third largest search engine, making it a great platform for driving traffic to your content. Pinterest is also an evergreen traffic source, which means that your content will continue to be relevant and drive traffic long after it is first published.

As a creative entrepreneur, Pinterest should be a key part of your marketing strategy, and I hope that this blog (and live video below) gives you a glimpse into how you can use Pinterest to drive traffic to your content. 

Pinterest is a powerful tool that can help you showcase your content and reach your ideal client. Pinterest’s superpower is that it can showcase your content for months (not 24-72 hours like Instagram), driving your ideal client directly to you. Pinterest marketing is a great way to reach your target audience and promote your business. 

By following these tips, you can start using Pinterest to reach more people and promote your business.

Alright, enough with that… Here’s those tips! 

Pinterest is a great platform for content creators looking to showcase their work and get it in front of a large audience. 

Whether you are a wedding pro, a coach, or other creative with a service-based business, Pinterest can be a powerful tool to help promote your content and grow your following.

By creating fresh pins on a regular basis, you can ensure that your Pinterest marketing is effective and that your pins stand out from the competition. The key is to be consistent – choose whatever number of pins you can realistically commit to posting on a regular basis, and stick to it. With a little effort, Pinterest can be a great way to reach new readers and viewers.

Create Idea Pins

These really resonate with people and Pinterest has been pushing them hard (and has been for a bit).  Idea pins get you more eyeballs in a short period of time.  Think reels.  Do 1 Idea pin a week (consider what your blog is about each week and create an idea pin). 

You can create them by filming as you talk straight to camera or create graphic slides and upload those.  Be sure to not use logos or website addresses on the graphic, but you can share it in the notes section of the idea pin.  

And… don’t take too much time to create.  Think of creating a reel – it used to take me about an hour to create one.  Now I create them in 15 minutes (that includes filming and adding text).  The same is true to Idea Pins.

The more you create them, the easier they get. And if you know me, you know that I LOVE repurposing so use that Idea pin as a reel.  Film on your cell and then upload to Pinterest save as a video and create a video pin with a link to that content.  Then upload to Instagram and TikTok if you want.

Boards

Repurpose or add new boards. Make sure that the boards are all in and around your business and what you sell.  One thing I’ve been doing lately that is working is to have three boards for each area you share in. 

As an example, my Pinterest Management clients sell letterpress cards (they are gorgeous BTW Pretty Peptalks).  I created three boards for her advice on writing notes or cards.  One is Letterpress stationery tips, stationery writing tips, and stationery advice. 

My research showed that those KEYWORDS were searched for and it gives me multiple boards to pin her advice on.  It also allows people to use those search terms to find the board as well as her pins. 

Bottom Line: Repurpose old boards that aren’t getting good analytics or create multiple boards for your keywords.  Do this process every 3 months or so.

There’s a lot of advice, and strategy hacks out there

My concern is that people take them and run with them and it can hurt their analytics over time and then they’ll think, “What the heck is up with analytics”.  Just a simple reminder that you want to focus on what Pinterest tells us they want (Pinterest Best Practices) and combine that with your business goals. 

If you are launching something, create fresh pins for it and pin those at the VERY beginning of your launch.  Then give Pinterest a few weeks to spread that information.  Just be sure that you use the same link on whatever you are launching and make that landing page (link) a WAIT LIST for the next round. 

Also, look at what pins are getting the clicks and outbound clicks and create more similar to them.  The analytics tell you what’s working and what isn’t but remember to give it time.  Pinterest is a long game like blogging.

Mistakes that people make are to give up too soon.  Each month look at your analytics and adjust your strategy to what’s working and what’s not.

LAST TIP

Find an expert to help YOU create a strategy specifically for YOUR business and it’s goals so that you can hit the  ground running without wasting time with outdated or misinformation!  

And if you are looking for JUST THAT, an expert to help YOU with your Pinterest marketing strategy – then friend, let’s chat !  I have three services available from a done-for-you service, done-with-you service, and a DIY service.  I’d love to help!!

 
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Don’t Forget to Pin It!

Hacks used to bring 70% of traffic to my site!
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Strategist
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert

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Pinterest Audit: Annual Spring Cleaning

Spring time is known for “spring cleaning”.  So it’s definitely that time of year to clean up your Pinterest Profile. 

I recommend to my clients to do spring cleaning once a year or even every six months to ensure that their Pinterest Profile is current for your current business goals.

As entrepreneurs, we can often change your business goal or focus.  If you are launching a service, focus your profile description on that launch. 

​STEP 1:  PINTEREST PROFILE AUDIT AND UPDATE

Question to ask yourself to update:

  • Are you using the image that you use on Instagram? People often go to IG to confirm you are a real business so make it easy for them to know it’s you!
  • Have you used keyword(s) in your name?
  • Does your Pinterest profile description share what problem you solve for clients?
  • Make sure to use keywords throughout.

PRO TIP: You can no longer use a video at the top of your header. Pinterest is removing the ability for them to be seen or played, so just use a static image.

Jen Vazquez Pinterest Marketing Strategist Pinterest page
California Wedding + Branding Photographer Pinterest Profile for Jen Vazquez 2022-04-15 at 5.44.08 PM

STEP 2:  PINTEREST BOARD AUDIT AND UPDATE

This whole process gets a lot easier if you make a google spreadsheet to list all your boards in alpha order.  Pinterest looks at your profile as a whole so it looks at your name, bio name, a profile description, boards, and pins to know who to share your content with.

So review your boards and see if a holistic look tells people what you do in business.

Question to ask yourself to update:

  • Do your board titles have keywords and or cutsie titles? Including keywords will help your ideal clients to find you on Pinterest.
  • Do you have two or three boards about what you focus on? (as an example, I have a board called “wedding planning advice” and “wedding planning tips” with the same content on both.  This helps to show your content to multiple people depending upon what they type in that search bar.
  • Look for any boards that are missing.
  • Secret any personal boards
  • Secret any boards that don’t fit your business anymore
  • Do you have descriptions for every board? Describing what people will find on that board using keywords and ending with your website (example: jenvazquez.com)
  • Do you have 15-20 boards? It’s a nice foundation to start.
Screen Shot from Jen Vazquez Marketing Strategist's Pinterest Profile2022-04-25 at 3.48.36 PM

STEP 3:  REVIEW GROUP BOARDS

Group boards are signified by seeing a group of people on the board.  Review these:

  • Review the boards to ensure they are in your area of expertise.
  • Review the boards to see the analytics and that they are still performing for you.  If they aren’t, leave the group.  

STEP 4:  REVIEW OLD PINS

I never recommend deleting pins.  The only reason you should delete pins is if the link is broken because broken links can affect your account with regard to analytics.

You can try first to edit the pin and upload the correct link.  But if you can’t for whatever reason, delete it.   And don’t go looking for broken links, only address them when you see them.

SUMMARY

As a reminder, you want to do this spring cleaning once a year at a minimum but consider doing this every six months.  If you would like some help, you can view my services here.

Don't Forget to Pin It!

Spring Clean your Pinterest Profile - by Jen Vazquez Pinterest Marketing Strategist
Time To Spring Clean your Pinterest Profile - by Jen Vazquez Pinterest Marketing Strategist
Spring Clean your Pinterest Profile - by Jen Vazquez Pinterest Marketing Strategist
It is Spring Clean time for your Pinterest Profile - by Jen Vazquez Pinterest Marketing Strategist
Pinterest Audit: Spring Cleaning Time by Jen Vazquez Pinterest Marketing Strategist

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Jen Vazquez Pinterest Marketing Strategist Masterclass Celebration

 MASTERCLASS ←

2022 PINTEREST MARKETING TRENDS

 

STOP CHASING ALGORITHMS + SPEND HOURS TRYING TO FIND CLIENTS ON SOCIAL MEDIA!

Walk Away Knowing EXACTLY How to Show Up On Pinterest, Master the Shareable Pins + Have Your Clients Find YOU...

WITH ONLY 1-2 HOURS A WEEK ON PINTEREST

Here is more information that may be helpful!

Pinterest News: Say Goodbye to Pinterest profile Cover Videos

Pinterest News: Say Goodbye to Pinterest profile Cover Videos

Pinterest News: Say Goodbye to Pinterest profile Cover Videos

Pinterest News: Say Goodbye to Pinterest profile Cover Videos

Want to Watch Instead Of Read? Scroll to the bottom

Today we’re chatting about Juicy Gossip directly from Pinterest

Just a heads up that I have a Masterclass called 2022 Pinterest Marketing Trends where I’m sharing 3 secrets to effectively marketing your business on Pinterest.  You can find more information at the bottom of this blog. 

If you’ve tried Pinterest before without success, you think it takes too much time to use, or you’ve never used it, the Masterclass is for you!

A few weeks ago, some of my clients started getting this email.

email from Pinterest dated Wednesday, February 23, 2022 at 9:13am

 

This month, we’re saying goodbye to profile cover videos. We will soon be disabling the option to upload a video as your profile cover. However, you may continue to upload photos as a cover image to showcase your brand on your profile. This change will come into effect by the end of the month.

To make the most of your profile, we are also introducing ‘Highlights’ to allow Pinners to see your best content. Highlights are collections of Idea Pins that you can curate to showcase your best creations on your Pinterest Business profile.

If you currently have a video as your profile cover, we encourage you to upload an image to replace it so you can continue showcasing your brand, and try out Highlights by selecting Idea Pins to feature on your profile.

For more information on how to upload a cover image, please visit our Help Center article.” Read the Article from Pinterest here.

Summary

The bottom line is, that you should always listen to what Pinterest tells us. 

If you are looking for a bit more help than watching videos or reading blogs, I’d love to help YOU with your Pinterest marketing strategy.  I  have three services available, a done-for-you service, a done-with-you service, and a DIY service

You can schedule a chat with me by clicking the button below.

Don’t Forget to Pin It!

Don’t Forget To Pin It!!

Pinterest-News:-Say-Goodbye-to-Pinterest-profile-Cover-Videos 5
Pinterest-News:-Say-Goodbye-to-Pinterest-profile-Cover-Videos 5
Pinterest-News:-Say-Goodbye-to-Pinterest-profile-Cover-Videos 5
Pinterest-News:-Say-Goodbye-to-Pinterest-profile-Cover-Videos 5
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Pinterest Marketing for Beginners in 2022

Pinterest Marketing for Beginners in 2022

Pinterest marketing for beginners in 2022

 

Today, I’m going to share with you 📌 How to Use Pinterest for Marketing for Beginners in 2022.   

I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business with very little time.

Today I’m gonna cover WHY you should use Pinterest for Marketing your business.

And How to optimize your Pinterest profile so you are effective

Pinterest is a social media and mobile app designed to enable saving and discovery of information on the world wide web. 

Unlike other social media platforms, Pinterest’s focus is on saving and discovery of information. 

Pinterest is not just about you connecting to people or connecting to your friends, it’s designed and used to find info that you’re looking for. Sounds familiar huh? Whenever we are curious about learning something. Don’t we turn to google? And in the search results, Pinterest pops up. 

If you want to discover products, services or how to do something, you go to Google, Youtube, or Pinterest and so many people go to Pinterest and end up buying!

So, how do we use it EFFECTIVELY for marketing our business?  

Think of Pinterest as the top of a sales funnel. As of the fourth quarter of 2021, Pinterest had 431 million monthly active users worldwide.

Pinterest stats show 23.1 percent of U.S. Pinterest users were between 25 and 34 years old. The second-largest user group is 35 to 44 year olds with a 22.3 percent share.

In case you were wondering if you’re going to find your target audience on Pinterest— YOU ARE!!

If you target Millennials or your target people who are a little bit older than millennials, then Pinterest is an amazing place for you to get started and to grow your traffic as well as your income. 

Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income pay for your products or services.  

87% of Pinterest users who are active on Pinterest every single week, have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 

97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform. 

For me, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 60-80% of all traffic consistently. 

The average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. 

How to Optimize Your Account

So by now, I hope I’ve convinced you that Pinterest should be part of your marketing. Let’s go over how to optimize your account to get found and use it for marketing with these steps:

  1. Business account – make your personal business in the settings OR make a business account. 
  2. Hide all personal boards by secreting them.
  3. Use the same profile image as Instagram. A majority of people go from Pinterest to Instagram to confirm they’re a person. 
  4. Use keywords in your name under your cover photos. 
  5. Explain what problem you solve and who you serve in the description. 
  6. Claim to Website
  7. Upload an mp4 video (use Canva) slideshow that visually shares the info in the description. 
  8. Make a board for each content bucket or pillar of your business. Create a board with your business name. Create a board that says FREE resources. (Pin blogs and other free content like lead magnets). And create boards around your expertise. I.e. wedding photographers would have wedding decor, wedding colors, and wedding planning or wedding advice. 
  9. You can pin other people’s pins if it alines with your brand or is helpful for your client but ultimately you want the bulk of pins to be yours. Because you’re  Marketing your business
  10. It’s best to use text overlay on pins explaining what will be found and a call to action. (Free 80 Calls to Actions -CTA). 
  11. Fill out the title and description using multiple keywords that your ideal client is searching for. 
  12. The best is 3 pins with three different points of view so the blog content gets found by a ton of different searches. 
  13. Don’t worry about brand colors. Focus instead of colors that would stand out in the search. 
  14. Location-based businesses MUST use multiple location-based keywords. City, area, town, state, etc. 
  15. pin consistently. If you only do 5 today and nothing for three weeks. It will not work and you’ll waste time.  You can pin via Pinterest out a few weeks. 
  16. You can pin the same pin to a few boards that make sense
  17. Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating now. 
  18. It’s a long game. Give it a good go for three months. 

Don’t Make These Mistakes

The biggest mistake people make is quitting too soon or making a strategy out of old info or a hack. 

Pinterest strategy means that you need to identify your business goals and apply them to what Pinterest wants. 

You can do that with trends.Pinterest.com. And also on the Creator’s Hub on the Pinterest mobile app under 

If you need help with Pinterest, shoot me an email HERE.

Don’t Forget to Save the Pin!

Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist
Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist
Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist

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5 simple tips to get more clients with Pinterest

5 simple tips to get more clients with Pinterest

First and foremost, you want to ensure that you have your Pinterest Set up with keywords!  Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content.  So ensure you have keywords in these areas:

  • Your Name (the name that is under your image on your Pinterest profile)  – Make sure that you have keyword | your name.
  • All throughout your Profile description.  Utilize all the keywords you can in a paragraph describing who you are and what you do.
  • In every Board title and description
  • In every Pin title and description
pin on a consistent basis

Just like the algorithm for other social media sites, Pinterest wants you to be consistent.  You don’t want to pin 30 pins at one time and come back in two weeks and do the same.  

It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks.  The more consistent you are the better.  But since I don’t like to pin morning, noon, and night, I use Tailwind to help me.  It not only pins regularly, but it also knows from your audience, when is the best time to pin.

Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind.  If you want more information about Tailwind, check out the information HERE.

create quality content

Using Youtube, Instagram, your blog, podcast, etc, all those things are content.  You can pin any of those and more to Pinterest.  But make sure that it’s quality content.  In order to know that, think of these questions:

  • Does it teach people something
  • Does it inspire them
  • Does it motivate them
  • Is it interesting
  • Is it easy to read, listen to, watch (not confusing)
use templates to create multiple pins for the same content

I’ve always advised my clients to create multiple pins that go to the same content.  This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.  

Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people.  Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.  

It’s also helpful to change the title and/or description a bit so that it appeals to different people.  (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).

Canva is great to create templates.  Creating templates will save you a ton of time.  Canva helps you to utilize your brand colors.  The best part? Canva is free

Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.

don't forget the details

The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter.  They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.  

When it comes to Pinterest, keywords are the same as SEO.  In simple terms, you want to include words and are what people would type in a search bar.  Here’s a quick checklist to ensure that you do the minimum:

  • Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
  • Name your pins or images for what they will find when they click 
  • Write the title of a board or pin with what they will find clicking on it
  • Write a description for a pin/board for what they will find clicking on it
  • Add your website and any freebie or pdf you are giving away in the description to your profile
Claim your sites in your profile

Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up.  This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.

It also helps people who like your Pinterest know where else you are at and they can follow you there.

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest