5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management  by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

Pinterest is a powerful tool for driving traffic and sales to your business, but managing a successful Pinterest account requires a significant amount of time and expertise. Here are a few reasons why you may want to consider hiring a Pinterest manager:

Save time

As a business owner, you likely have a lot on your plate. Managing a Pinterest account requires creating and scheduling pins, analyzing performance, and engaging with the Pinterest community. A Pinterest manager can handle these tasks for you, freeing up your time to focus on other aspects of your business.

Improve performance

A Pinterest manager can help you create a strategic plan for your account and ensure that your pins are reaching the right audience. They can also help you analyze your performance and make data-driven decisions to improve your reach and engagement on the platform.

Pinterest Management

As a busy entrepreneur, you’re exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to hire out your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your genius zone!

Stay up-to-date

Pinterest is constantly evolving, and it can be challenging to stay on top of the latest features and best practices. A Pinterest manager can help you stay up-to-date and ensure that your account is utilizing the latest tools and techniques to maximize your success.

Expertise

Pinterest can be a complex platform to navigate, and it takes time and expertise to effectively use it for business. A Pinterest manager has the knowledge and experience to help you get the most out of the platform.

Analyzing performance

Pinterest has a wealth of data and analytics available to help you understand how your account is performing. A Pinterest manager can help you analyze this data and make data-driven decisions to improve your reach and engagement.

Summary

Overall, hiring a Pinterest manager can help you save time, improve your performance on the platform, stay up-to-date with the latest features, and benefit from their expertise.

Are you thinking that this may be just what you need to let you focus on your zone of genius, you can read information about my services or you can schedule a quick call here.

Don’t Forget to Pin It!

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management

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5 tips to Blogging as a Service Provider

5 tips to Blogging as a Service Provider

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

5 tips to Blogging as a Service Provider

Blogging can be an effective way for service providers to showcase their expertise and attract new clients. Whether you’re a freelancer, consultant, or small business owner, a well-written and informative blog can help you establish yourself as a thought leader in your industry and build credibility with potential clients. In this post, we’ll share five tips for effectively using blogging as a service provider to grow your business and attract new clients.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

One of the most important steps in creating a successful blog is identifying your target audience and creating content that speaks to their needs and interests. This means understanding who your readers are, what they are looking for, and what motivates them to engage with your content.

To identify your target audience, consider factors such as their age, gender, location, interests, and the problems or challenges they face. You can also conduct market research, surveys, or focus groups to gather more detailed information about your target audience.

Once you have a clear idea of who your target audience is, you can create content that speaks to their needs and interests. This means developing a content strategy that includes topics, formats, and styles that are relevant and engaging for your audience. You can also use your knowledge of your target audience to tailor your content to their specific needs and preferences, such as using language, examples, or references that resonate with them.

Overall, identifying your target audience and creating content that speaks to their needs and interests is essential for creating a successful blog that attracts and engages your readers. By understanding who your audience is and what they are looking for, you can create content that is relevant, valuable, and compelling, which will help to build your audience and drive traffic to your blog.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

Developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis, you can keep your existing readers engaged and attract new readers to your blog.

To develop a publishing schedule that works for you, consider factors such as the amount of time you have available to write and publish blog posts, the frequency with which your target audience is likely to engage with new content, and the type of content you want to create. You might decide to publish a new blog post every day, every week, or every month, depending on your goals and priorities.

Once you have a publishing schedule in place, it’s important to stick to it as consistently as possible. This means planning and writing your blog posts in advance, scheduling them to be published at the right time, and ensuring that you have a backlog of content ready to go in case you need to take a break or encounter any unexpected delays.

In addition to maintaining a consistent publishing schedule, you can also use other strategies to maintain a steady flow of traffic to your blog. This might include promoting your content on social media, engaging with your audience through comments and replies, and sharing your blog posts with other bloggers and influencers in your industry.

Overall, developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis and using other strategies to promote and engage with your audience, you can keep your readers coming back for more and attract new readers to your blog.

Use keywords and search engine optimization techniques to make your blog posts more visible and attract more potential clients.

Using keywords and search engine optimization (SEO) techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your blog posts, you can improve your visibility in search engine results and make it easier for potential clients to find your content.

To find the right keywords for your blog posts, start by identifying the topics and issues that your potential clients are interested in. You can use keyword research tools, such as Google’s Keyword Planner, to find keywords that are commonly searched for by people in your target audience. You can also consider using long-tail keywords, which are more specific and less competitive than more common keywords, to improve your chances of ranking in search results.

Once you have identified the right keywords for your blog posts, you can incorporate them into your content in a natural and effective way. This might involve using your keywords in the title and heading tags of your blog post, as well as in the body of your content. You can also use your keywords in the alt text and image tags of any images or videos included in your blog post.

In addition to using keywords, there are a number of other SEO techniques you can use to improve the visibility and performance of your blog posts. This might include optimizing your meta tags and descriptions, using internal and external links, and ensuring that your blog posts are mobile-friendly and load quickly.

Overall, using keywords and SEO techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your content and optimizing your blog posts for search engines, you can improve your chances of ranking in search results and reaching your target audience.

Engage with your audience by responding to comments, promoting your content on social media, and interacting with other service providers in your industry.

Engaging with your audience is an important part of maintaining a successful blog. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships with your readers, showcase your expertise, and attract more potential clients to your blog.

To engage with your audience, start by regularly responding to comments on your blog posts. This can help to foster a sense of community on your blog and show your readers that you value their feedback and input. You can also use comments as an opportunity to address any questions or concerns your readers might have, or to offer additional information or insights that might be helpful to them.

In addition to responding to comments on your blog, you can also promote your content on social media. This can help to increase the visibility of your blog and attract more potential clients to your content. You can use social media to share links to your blog posts, to promote any special offers or promotions you have available, and to interact with your followers and other users in your industry.

Another effective way to engage with your audience is to interact with other service providers in your industry. This can help to build relationships and connections with other professionals who might be able to refer clients to you, or who might be interested in collaborating on projects or initiatives. You can do this by commenting on other service providers’ blog posts, sharing their content on social media, or participating in industry events or online groups.

Overall, engaging with your audience is an important part of maintaining a successful blog as a service provider. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships, showcase your expertise, and attract more potential clients to your blog.

Continuously learn and improve your skills by staying up to date with the latest trends and techniques in the world of service-based blogging

Continuously learning and improving your skills is important for any professional, including service-based bloggers. By staying up to date with the latest trends and techniques in the world of service-based blogging, you can ensure that you are providing the best possible content and services to your audience.

This can involve reading relevant articles and blog posts, attending workshops and conferences, and networking with other service-based bloggers to share ideas and learn from each other.

Additionally, staying current with the latest tools and technologies can help you improve your efficiency and effectiveness as a service-based blogger. Overall, making a commitment to continuous learning and improvement can help you stay ahead of the curve and provide valuable services to your clients.

 

Summary

I hope you learned how important it is to blog and with these 5 tips, you can work hard to do so.  If you want SEO help, I recommend my friend Cinthia at Digital Bloom IQ. Her course Homegrown Traffic SEO Course is insanely good and I highly recommend it!

I also am in love with this FREE (at least in December 2022) tool called ChatGPT – sign up here!

 

Here is more information that may be helpful!

Don’t forget to pin it!

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo

Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo

Want To Create a Marketing Plan based on your Values NOT Your Vision? with Lindsey Badillo<br />

In this video I’m sharing Want To Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo.

We chatted about:

  • How Lindsey got started.
  • Issues that business owners make in their marketing strategies
  • How to get off the social media rat race
  • What if you’re not “naturally skilled at” marketing
  • How to know if your marketing strategy is working or not
  • 3 things have that helped Lindsey grow her business? 

Jen Vazquez  00:00

Do you want to create a marketing plan that’s based on your values and not your vision? If so, you are in luck as my guest will be sharing all about that and so much more. Welcome back. If you’re new here, my name is Jen Vazquez, I’m a Pinterest marketing strategist who brings in experts on all things marketing subjects so that you can take action and grow your business. If that sounds like something that you’d be interested in, I would love for you to subscribe so that you’re notified anytime a new YouTube video or podcast is released. Today. I am so excited to be chatting with Lindsay but do have Lindsay but do coaching and consulting LLC. Lindsey has worked with over 100 startups and scaling their businesses using digital marketing as a knack for making the messy bits of marketing simple and attainable. Lindsay is also the chief marketing coach of an inc 5000 business development companies servicing 500 Plus it and cybersecurity firms in developing effective marketing strategies and elevating their sales techniques. Leveraging is her formal education and certification in teaching coupled with her experience of helping businesses around the world. Lindsey has created the curriculum for multiple online courses, teaching marketing, sales, and personal development, helping clients streamline their success and create massive change in their businesses and lives. So welcome, Lindsay.

 

Lindsey Badillo  01:29

What an introduction, Jim, thank you so much. I am so excited to be here. I have been watching your content over the last few weeks since we’ve connected and absolutely enjoy it. And I know that we’re gonna have a great conversation today. So thank you for having me on.

 

Jen Vazquez  01:46

Thank you, I love your it’s like all around expertise, like those are like you can dive in and still help with all of the adjacent stuff going on. So I always love to start these chats with my little experts about hearing their origin story. So I’d love to hear like how you started in business and what got you sort of to this place you are today?

 

Lindsey Badillo  02:09

Oh, that’s always like a loaded question. I know what started in the womb, you know, okay, so Alright, so as you’ve heard formal education, or formal background, formal career, technically, it was an education. So I was actually a first grade teacher, went to school, went to college, did the things and said hey, I’m going to become a teacher, I’m going to work in education, I will be able to help people, I’ve always had this really, you know, this, this core need is core want to want to help other people. And I said, Okay, this is a safe read safe road safe route, I’ll be able to spend time with my kids really be involved in their education. I love teaching, I’ll go into education. So did that thing. And then you get the entrepreneurial, you know, you’re like, Whoa, this is not what I want. I am like, so bored. To be honest. I was like, my first year in the teaching, I was so bored. Not that and it’s like, it’s this thing. It’s like I have this core love to teach. And I had this core love to share knowledge. But I think that whenever you have his entrepreneurial heart, and you want to go and you want to change, and you want to be able to evolve, and you just need excitement, I knew that the formal education system wasn’t for me. So I set off into the world wide web and I said What in the world can I do to leverage my teaching skills and to still help people you know, what can I do where I have freedom over my finances to because as selfish as it may sound, I wanted to make a lot of money and formal teaching wasn’t going to do that. So set off it to into the abyss of the internet. So what can I do, I’m just really in this place of exploration. And one of the first self development books that I’m really just dove into and I was like a kid it you know, and like I was in school again, I got Marie Forleo book, everything is figured out double, highly recommend for anybody like setting out on their journey, making a big change in your life. I went through this book, like literally as if it was like a college class and I was taking notes and I was underlining, I still have the book on my bookshelf actually. I used to I used to send it to my private clients. And I would go through and I would underline and I put post it notes in there for them. And the bits that I really resonated with that thought that they would So fun fact it’s

 

Jen Vazquez  04:42

so so so so good. I totally agree.

 

Lindsey Badillo  04:46

So good. And I just remember going through this thing with my journal, and I was like doing all the exercises in like writing everything down and just really trying to figure it out. That’s what it was about. It was it was saying okay, everything is figured out double. You know, I was in In this place of just being unhappy with being a teacher, but I had just graduated, I had two kids, I was married. So it wasn’t like, you know, you’re just a 21 year old and you want to just change your path like No, like I was invested, you know, so it was a big leap to say, alright, like, I’m gonna leave this career that I’ve just spent, you know, 1000s of dollars getting this degree for, and now I’m gonna go do something different. And that was a big, big decision to make. So, started a blog, started a website, made a million dollars, not that did not happen. I’m just joking. I did. Dang, if

 

Jen Vazquez  05:39

it’s that easy.

 

Lindsey Badillo  05:42

That’s the thing, though. That’s the thing is that a lot of times when we’re starting out online, we see these other people with blogs, we see these other fancy websites, and we think that they have it figured out. And so we’re like, Oh, I’ll go do that thing. That’s going to be the thing. And I think that any strategy will work, but you just have to work it, you know, it has to work with you. So for me, that was not what worked for me. I am very much a people person. I love writing, I absolutely enjoy writing. But I light up from talking with other people I light up through teaching, I light up from being and having these conversations. So I find coaching. And it was in that moment. This is like 2018, I start as a life and relationship coach, and I’m tight. And it’s so it feels like a different lifetime. I look back, and I was like in my flowery robe on Instagram. And I’m like talking about intimacy in your marriage. And it was like, it was such a different life. And so I started out coaching married women, kind of rekindle intimacy in their relationships, rekindle connection. Ultimately, all those things came back to self love, all of it comes back to loving yourself, right? So did that started there really learned how to develop confidence in myself, I think that’s where any business starts is like finding a confidence in yourself. It’s so crazy, like looking back on old videos of me speaking into a camera, and I’m talking like this. And I would kind of like, look around. And you know, and just to say that we all start somewhere. So

 

Jen Vazquez  07:24

absolutely. And I think the messy starts are the things that bring you the most growth, for sure. It

 

Lindsey Badillo  07:30

was messy. It was real messy. So looking back on that as always fun. But I started there and about a year into it. The pandemic started to pick up and schools started to let we get that we sat down, went to a faculty meeting, and I believe was the first or second week of March. Oh, and two weeks before that I put in my resignation. Notice I put in my resignation notice. So I’m like coaching by afternoon like do I’m like this relationship coach in the evening. And I’m like, first grade teacher during the day. Yeah, it was like double life. So two weeks prior to this, this faculty meeting was I send in my notice to my principal, I sit down with her and I say, Hey, I’m not going to be renewing my contract. You know, and we go through this, I put him on notice two weeks later, we sit down this faculty meeting and they say, All right, we’re gonna go on break for two weeks because of this Coronavirus, COVID 19. We’ll do max. That’s how it all started. Right? We know Yes. We know where it goes from here. So we’re like, Okay, we’re gonna do this virtual teaching thing for two weeks. As we all know, we were out for the rest of the year, we navigated Virtual Teaching Google meets imagine teaching a reading group two to seven year olds through a Google meet,

 

Jen Vazquez  08:46

like so hard. What?

 

Lindsey Badillo  08:49

So that was that and it really solidified that that I was making the right decision. You know, because this was a life. It was such a pivotal moment. And of course, there were thoughts of like, Am I making the right decision, I’m leaving this job where I have a set salary, I’m venturing out on my own. And so all these things are coming up. But ultimately, whenever we got into that virtual stuff, and I’m like, Whoa, this is not the move. This is not it. So it really solidified I was on the right road, finished out my teaching. Well, by August, September of that year, so several months have gone by now. I start getting previous peers that had been in my first coaching program with me. So I was like literally a student in these coaching programs. I had my friends that I had, like, made along the way. And they were my first clients for business and marketing. And it was like Lindsay, can you help us find clients? Can you help us do this thing? And it was so cool looking back on it, and I found that that’s what frickin makes me excited. It’s like working with other women still work with women, working with other women working with other Just like beautiful souls who are on this mission to make the world a better place, and they just have no idea how to do it and where to get started, you know, you got to figure out the strategy, we’ve got to get the right mindset behind it. So those are my first clients, and they’re still in my communities are still around. So as far as moving into the marketing side, that’s where it all started. I fell in love with the strategic piece of stuff, the planning side, probably the teacher in me, fell in love with just like building stuff, and testing and tweaking and changing and just the process behind the business. And here we are, now we’re, you know, years down the road. And I’ve created countless courses I’ve helped over 100 other coaches, course creators, build out their courses, their programs, their high ticket offers even, and also now working in a completely different industry, using the same exact concepts and strategies to help them build out their marketing plans. So it sets my soul on fire, and I’m doing, I’m doing the work I’m supposed to be doing.

 

Jen Vazquez  11:05

Yeah, I and I feel like to like you kind of mentioned, all the things that we do in the past, all really lend to everything that you do now, right, a little bit more confident, a lot more strategic, all that kind of stuff. So alright, let’s dive into the marketing side of things. What is the top issue that you see business owners and in their marketing strategies? What are these issues that you see sort of come up over and over again?

 

Lindsey Badillo  11:34

I mean, the the number one thing is where do I start? Like, what what do I do? If I, you know, what do I do, Lindsay, just tell me what to do. And I’ll do it, give me step by step. Just give me the plan, I’ll do the thing. And here’s the thing is, like, really, like we said, Any strategy will work, you just have to work. Okay, so you can go to Google, and you can look up how to develop a marketing plan. You can go on YouTube, how to market my online business, how to, you know, market on Instagram, like you can go and Google all these things. So it’s like you found the how, but now the second piece of that, like, the other side of it is sticking to it. Believing in yourself, having the support to get you through it. Business is hard, like it is not for the faint of heart. overnight successes are very, very rare. And as much as we are sold this idea of oh, I’ve built a million dollar company in six months. Like that is not the norm whatsoever. And I guarantee you behind all of the stories that you hear, there are 1015 20 years in the making of getting to that point, okay, we don’t the three years that you made $0, before your business took off, you know, we didn’t we don’t normalize that. So yes, having the strategy, having step by step, then the other piece of it is normalizing all the ups and downs that come with entrepreneurship,

 

Jen Vazquez  13:03

I totally I totally relate with that. I think a lot of my clients also have a hard time with consistency. And if there’s one thing that, you know, doing marketing, the one success that you can get from marketing is if you’re consistent, that’s on YouTube, that’s in your blog posts that’s on social media. And I feel like so many people, they do well for a little bit, and they don’t see the big growth. And they’re like, ah, that didn’t work. It’s like they stopped just right before they started seeing that success. So with coaching, of course, you get that accountability with the consistency, which is so helpful.

 

Lindsey Badillo  13:41

Let’s stick to that. Because it’s like, you could have the perfect strategy laid out in front of you. And so many times we do, right, but it’s like, if you don’t have the like to call it the internal infrastructure, if you don’t have the internal infrastructure in place that’s going to support you that’s going to help you like navigate the woes, whenever you put the post out, and it doesn’t get the feedback that you anticipated, or you put your offer out there. And you don’t get anything in the first 48 hours. How are you going to navigate that internally, because we are going to internalize it, we are going to take it personally, we are going to make decisions out of emotion, rather than sticking with it saying no, I’ve got this plan. Let me give it some time, then I’ll make an informed decision later. But instead we act from emotion. We stop doing the thing. We retreat, we say oh my gosh, this offer is crap. Let me throw it out. You start over you hide and all those things are natural. So like if anyone’s experiencing that. Yes, we are not the only person that’s been there. I’ve been there more times than I would like to admit. We’ve all been there. We’ve all experienced it. I’ll tell you for example. I am hosting a 14 day free coaching experience right now. It’s four 14 days, and it’s all about building the pieces, your six figure business, but the entire first six days are all about doing the inner work. It’s all about getting clear what it is that you want. What are the core stories that have shaped your life? How are you going to navigate through that? What are you releasing? At this point? Who do you choose to be from here? And so it’s so funny, you know, like, they all think they’re gonna come in and like, get this social media strategy,

 

Jen Vazquez  15:25

strategy strategy. Yeah, yeah, yeah, yeah,

 

Lindsey Badillo  15:29

like, we’re gonna get there just the whole time, we’re gonna get there. But we’ve got to work this part first. And then whenever we do get there, you’re gonna be that much more ready. It’s like, it’s almost like you’re suiting up for battle, you’re like getting ready to like, go out on the frontlines, and we got to get you suited up first, then you’re ready to take the strategy

 

Jen Vazquez  15:45

you mentioned about like, you know, posting something and having it kind of fall flat. I think another thing that people or business owners do, especially when they’re not comfortable in that marketing space, is that they don’t share often enough. They’re like, Oh, I’m gonna bug people with this information. And yet people are on your social media to get that information. So I think, a little bit more of sharing everywhere versus one place. And then sharing multiple times is another area, I think people don’t do as much because they’re scared of bugging people, or oversharing. If you if

 

Lindsey Badillo  16:22

you are spot on with that. And because we have been, I think you’re going against the grain with that one. Because we Oh, yes, this lie that I’m sorry, I shouldn’t say this lie. But we have been No, that’s true.

 

Jen Vazquez  16:35

I agree with that.

 

Lindsey Badillo  16:38

Like choose one platform and go all in there and just you know, do this, and it’s all going to be ease and flow. And it’s always gonna be easy, you know? And it’s like, oh, actually, I think that that comes after you put in the grid, I think that the ease and flow comes after your systems are working. So yes,

 

Jen Vazquez  17:01

yes, I agree. Well, let’s dive in a little bit on social media. How do you recommend that business owners get off that social media rat race, because I always feel like social media can absolutely be helpful. And you absolutely need a presence because you just do peep. A lot of people confirm that you’re a real person, or that you know what you’re talking about if you’re on social media, right? But the problem is, is that people get like they spend so much time doing Instagram, when maybe Pinterest would be better, or they do so much time doing Instagram, but they’re not doing any blog posts, or they’re concerned because nobody’s listening to them. But they don’t have people on their email list, which is where we’re going to sell 20% of our services from oftentimes. So tell me a little bit about your recommendations for business owners to get off that social media rat race?

 

Lindsey Badillo  17:54

Oh, such a good question, Jen. This is the million dollar question. This is a multi million dollar question. You know, because social media platforms make buku oodles of money from keeping us there. First of all, we Yeah. And let’s talk about why we stay there. It’s because it’s this immediate source of gratification. It’s every time we open up our social media, we’re gonna see the little red.on, our DMS, we’re gonna see the little nine plus new notifications on Facebook, it’s this red rush of endorphins. Think about that. What color are all your notifications on social media? They’re red. It’s like an immediate boost of like dopamine. So of course, you don’t want to get off social media, because it makes you feel good or bad, you know, whichever one but you’re kind of like in this like, adrenaline roller coaster. So first of all, it’s like, just recognize that it’s hard for us to get off of it, because our nervous system sort of thrives on it, you know? But now, on the flip side of that, you’re absolutely right, we want to get into our email list. We want to be able to build this long term relationship that’s not dependent on an algorithm.

 

Jen Vazquez  19:07

You mean, you mean something we actually own? Bravo.

 

Lindsey Badillo  19:13

Yes. So it’s so funny. I have I used to really rely on Instagram a lot. For my business. I sold all my offers, through Instagram stories. So like, every single day, I would show up on stories. I would talk for like 1015 minutes on my stories. I would promote my offers there. It was exhausting. Right. It worked, but it was really freaking exhausting. Okay. There was an Instagram outage two weeks ago. Oh, yeah. I didn’t even know it. I logged on last night. I was just scrolling and I’m like my followers like are my fault away is super tight now. Like I’m so cognizant about who I follow. And I think it was one of like the big rails teachers His name is Brock and I follow his stuff. So yeah, so all abroad, and he was talking Get about the Instagram out in two weeks. I was like, Instagram outage. But it was so crazy because thinking back to you know, two years ago, I remembered Instagram outage like two years ago that did have me panicking. I mean, it was like, oh my god, what am I going to do? That’s where I sell my offers every single day. So, yes, gotta get off social media. But all that to say, if you think about dating, like if you are going to be okay, I’m married. I have not on Tinder or bumble bee or whatever else that these kids doing these days? Yeah, yeah. But it’s like, okay, you don’t want to stay on the dating website? You don’t want to stay on Tinder. Right? So what do you do to move people off? What do you have to do? Do we try to ask them for marriage? Right then and there? No, we’re at a warmth and love, we’re gonna see, hey, would you like to go have some coffee together? Would you like to go have dinner together? Hey, we’re gonna go for a walk, get up, if you want to go meet at this public place, where it’s like, I’m not asking for your hand of marriage, and like, we’re gonna get to know each other. So it’s the same exact way. But if you’re trying to move off social, I am a huge, huge advocate for educating your ideal clients. For serving them, I think that service is the best form of sales. So if you can create the space, create an opportunity, where you can educate your ideal clients, where you can ask for them to go on that casual date with you to get to know each other better, say, for an example, a webinar, say for an example, to grab your free resource that you have for download, say you want to ask them into a three day challenge, you want to bring them somewhere else that allows you to build that relationship with them. Okay, that’s quite different for everyone and everyone’s different businesses, and whatever it is that you do, and, and you it’s gonna take some trial and error to figure out what works for you also. So you have to find a way to move them to go on that casual date with you. Thus, you’re getting their email address, putting them on your email list, so that you can continue to nurture that relationship, even after they’ve downloaded think attended the webinar, or did the challenge or whatever the case is. So you just want to make sure that you’re serving that you’re thinking, okay, how can this be a win win for both of us, I’m educating you, I’m serving a problem that you have micro tiny problem, and then in return, you’re coming into my atmosphere coming into my environments, my communities, and we get to grow this relationship together.

 

Jen Vazquez  22:36

Yeah, I feel like people so much, the expectation with social media is that people will buy right away. And that’s actually doesn’t happen all that often, what you’ll normally happens is people stalk you for a while they listen to the things that you’re putting on social media, they might sign up for that free lead magnet that you have to get on your email list. Maybe they go into that, you know, that challenge, and they see how you educate, and you’re building that know, like, and trust the whole way through. And if there are a lot of people out there that only use social media and don’t have an email list or don’t have a blog or anything like that. And what it is, is you’re constantly selling, where instead, if you’re constantly providing education and, and tips and things in your blog or your email, they’re understanding what you’re doing. They either like how you’re teaching, or they’re off your list. And over time, they will potentially buy from you. Sometimes it takes like six or seven touches before a person trusts. Right trust. So I think that’s so smart. And I feel like you do need a sort of well rounded marketing situation. So let’s dive in a little bit deeper on that. What if someone says, you know, I’m not naturally skilled at marketing, or that’s not my thing? How can you help people with that?

 

Lindsey Badillo  24:02

Find the person that is people that are skilled at it. If I don’t know how to do something, I’m going to call the person that does. I’m going to go to Google and I’m gonna go look up the person that can do this. I need a fence put up in our backyard right now. And you are not going to find Lindsay out there in the backyard trying to

 

Jen Vazquez  24:21

hammering away

 

Lindsey Badillo  24:23

I don’t think so. I’m gonna go I’m on my to do list call the fence people like I’m going to call the people get a quote, ask them to come and put it in. I mean, that’s what I’m going to do. So now, more specifically, the marketing to marketing your business. We can’t just outsource everything. Maybe one day we can outsource parts of it. That’s we want to master the strategy, delegate the execution. Absolutely. But how do we get there? We’ve got to invest into our education. We have to learn these things. I think for any business to grow, you have to have an understanding of how consumers how people We’ll buy, you have to understand the psychology of the buying process, how everyone starts out with, they have no idea who you are, they don’t care who you are, they just want to know, can you help me with this thing? Is this something? You know, if, if someone’s gonna go buy toothpaste, they don’t care what they just want to know? Is it gonna help my teeth be wider? Is it gonna make my breath smell good? Like, what’s the problem? Like? What is it gonna do? For me? That’s what people care about. And so you have to have an understanding of what problem do I solve? How do I serve people? You know? So for an example, if you are, let’s see a virtual assistant and your VA and you’re saying, Well, geez, No, nobody’s buying my services. You know, I’m a great VA. And will you when’s the last time that you told someone, how much time you’re going to save them? When’s the last time you told someone that, hey, you’re going to be able to free up 12 hours of your week, because I’m going to be the one cleaning out your emails, replying to your DMS, answering those frequently asked questions, organizing those things in the back end, therefore, you get to spend more time with your family, you get to take Friday’s off, like you’ve been wanting to for the past two years, and you get to ultimately live a happier life. That’s what people care about. I feel

 

Jen Vazquez  26:18

like you’re so right, because people always sell the service or sell the product. And the the hard part, I find, unless you’re naturally gifted at it, is to sell that transformation or touch on this, the struggles that they’re having, and the frustrations that they may be going through just asking that question of like, when was the last time that you got to take a day off and just spend time with your kids like, or, you know, all those little things can really lead to people going? Yeah, yeah, I feel like that, or gosh, I told what is she offering? Right? You’re more invested in it, when you’ve, when you’ve shared with them what that transformation can look like?

 

Lindsey Badillo  27:01

Yeah, you’re bringing awareness? Absolutely. Which is like the first one of the first steps and that buyer process is making them aware. It’s just creating an awareness that they do have that issue or that that does relate to them. And they’re like, oh, that light bulb starts to go off. They’re like, Hmm, so there’s a different option? You mean, I don’t have to be the one that does all these things. I don’t have to do things this way. There’s a different option. Hmm. So they’re aware of like, they’re like to say, like, their ears are starting to perk up. They’re like, Oh, yes. Listening, you know, and then and so then it’s like, okay, well, how do I educate them? How do I help them? How can I give them a quick win? How can I give something right now that’s gonna make your life easier. And so that was, that’s what I recommend you bring in that resource that they can go and download, they can attend that training, they can, you know, do something like that casual date, like we were talking about, yeah, give them like a bite size of what it’s like to work with you, or bite size thing that’s going to help them with this micro problem, before they commit to the macro, offer the macro experience, whatever that thing is. So it’s, it’s moving them along that journey. And you’re right, I don’t think it comes natural to anyone. I think that we all have to learn, you know, we all have to crack this and learn and that and that’s what marketing is. It’s trying things over and over again, realizing what worked and what didn’t work, and then doing it all over.

 

Jen Vazquez  28:30

Speaking of that perfect transition, how do you know if your marketing strategy is working or not?

 

Lindsey Badillo  28:37

Oh, that’s such a good question. Oh, so I Okay. Number one, it’s going to take any strategy, like we said, a new strategy will work if you work it, but we’ve got to give a time to work. Okay, so knowing that I would say, Okay, how many? How consistent Have you been? How long? Have you been doing the same thing over and over? You posting for a week? It’s not enough. You posting for a month? Probably isn’t enough? You posting for three bites? Maybe we can start looking at the type of content that you’re posting? Is it eliciting responses? Are you getting opt ins to your website, you’ve got to your lead magnet, you’ve got to know your numbers, but you also have to give it time to work. So how do you know the short answer to this is one you’ve got to have stamina, you gotta have consistency. You just got to keep working the progress the process. And then two, you do want to look at your numbers. I think that we can all be smart and say, Alright, I’ve been promoting this freebie now for six months, and no one’s buying the back end offer. I’ve had zero conversions from it. So let’s look at that. Are they clicking the link? Do you have visitors to the site? What are they going to the checkout page so we’re going to start looking at where is the disconnect? Okay, so Okay, have a work the process long enough? And then to look at those numbers and ask yourself, is it working out? Okay, I’ve worked it for six months now is the thing working,

 

Jen Vazquez  30:02

I would love to know this myself, What three things have helped you grow your business, it could be tools, advice, etc. But what are three sort of core things that have helped you to grow your business?

 

Lindsey Badillo  30:15

I would say, strategy like I’m such as much inner work. And as a committed to like those inner things, those things become a part of the strategy now. So having a legitimate lead generation strategy, that my marketing is not just a matter of emotion, it’s not just a matter of me getting likes and engagement, it’s a matter of do I have a strategy that’s going to push them push my ideal clients where I want them? Do I have a lead gen strategy number one? So for and we just talked about that, hey, how do I get people email lists? How do I move them down the process? Number one, Legion strategy? Number two, I would say having the support, it’s, I am constantly putting myself in rooms, where I’m learning from other people, where I am helping other people where I am collaborating, where I’m growing, you want to put yourself in a room where you are the dumbest person in the room, at least. I mean, it’s the room where I, I literally feel like I’m the least qualified to be there. And there’s a reason it’s like, why in the room, do you do that? Well put me somewhere where I can grow. If I’m not growing, then I don’t want to do it. I don’t, I’ll be I’ll be bored, I don’t want to do it, I have to stay in a place of growth. And it kind of goes to that saying, the shark only grows as big as the container that it’s in. So you put a shark in a fish tank, it’s gonna stay this big, but you put a shark in the ocean, how big will it grow. And then the third piece of that. So I would say, I think this is kind of redundant with strategy, but like the systems that I can rinse and repeat, yes, just frickin work. You know, whether it like our CRM system that we’ve just developed, like I’m obsessed with it, I’m absolutely obsessed with a system that just does what I need it to do. I think that that’s what can make you really, really efficient and can help you actually scale as you’re starting to bring in a marketing manager, bring in a team or an assistant things like that, just having systems that you’ve mastered, you understand. And now you can start delegating to other people, you can start systematizing. So that’s rinse and repeat. So

 

Jen Vazquez  32:29

I say that I say this all the time, always strive to work smarter, not harder. So every place you are in your business, you should be trying to figure out how you can streamline how you can limit other things and make it more of a streamlined process. That is that is really, really smart. Well, before we get to the gift that Lindsey is so generously sharing with our audience, tell everybody out there because right about now is when my listeners are like, Ah, she’s kind of smart. How can I work with her? Right? So tell us a little bit about the services that you provide in case anyone is thinking that they could use some help.

 

Lindsey Badillo  33:08

Yeah, I am absent, thank you for the opportunity to share that. So I offer a very few ways to work with me, I’ve simplified my life, my business. So really, you’re gonna fall into one or two categories. You’re like, Hey, I’m just starting out, I have got this online business, whether you’re an online coach on online service provider, online, VA, even business manager, your online service provider, and you’re like, Lindsey, I’ve got this idea, I want to put it out there, I’m ready to get started, show me where to go, that you’re probably going to want to come into the vortex that’s our free 14 Day coaching experience where you come in, you hang out with us, we go on a casual date, quote unquote, for 14 days, and we’re gonna work together we’re gonna get this ideas are no, that would be the first stop after that, you probably move into our accelerator. So that’s where we work together. For months, we actually work on getting your business, like an actual strategy, get a lead generation strategy, get your first clients in the door, really get you moving from it from it just being an idea to now it’s a functioning business. Okay, so that’s the first way. Second way is coming into one of our more more intimate containers, where it’s like, alright, Lindsay, I’ve got those things, I’ve got a system and now I’m ready to bring in, you know, my first team member, I’m certain I’m ready to start hiring some stuff out, I’m ready to really scale, then you’re probably going to want to work with me and our mastermind, or, or private coaching. So just kind of depends on preference for that way. So if that is you, then you have to reach out to me directly. Yeah,

 

Jen Vazquez  34:46

I’m gonna put all her links down below. So don’t worry about any of this. And Lindsay is sharing a free gift of a tracker. So Lindsay, tell us a little bit about what that It is. And of course, I’ll put the link down below for everyone to snag this, it’s free. So you should absolutely snag it. But tell everybody a little bit about what it’s what it helps with.

 

Lindsey Badillo  35:10

It will change your life number one, like literally, I did this and I did this exact thing in my own business. Two years ago, probably whenever everything just really started to click for me, and I was like, Okay, this thing of being on social media all the time, it’s not working for me for my life, or my business for my family, I’ve got to diversify. I need to expand my reach other than just and that’s also whenever Instagram really started to change do like we remember whenever you could just post like a carousel post and like go viral, like what happened to the good old days, we don’t know. Now you’ve got to like dance on the reels. With all that, I mean I am when I whenever I want to, for me. Exactly. It’s the cherry on top. And but it’s not what I want my business to depend on, you know, so wholesome, wholesome marketing track tracker is just that it teaches you how to build a marketing tracker or a marketing system that is beyond just social media. So it’s going to, you’re literally going to print this baby out, and you’re going to track what you do for 30 days, okay, you’re gonna get over 30 different marketing avenues broken up by the three different types of marketing that there are, okay, and you’re gonna attract what it is that you’re doing. So one, it’s going to hold you to it, it’s going to keep you accountable. And to it’s going to show you that there are so many more ways to get your business out there than just relying on Facebook or Instagram. So

 

Jen Vazquez  36:40

well, gosh, I mean, thank you so much for your valuable advice. And for your time today. Because time is money. What is the best way to get in contact with you in case anybody wants to take this conversation further?

 

Lindsey Badillo  36:53

Yeah, I would say download the marketing tracker, Lindsey video.com/wholesale marketing tracker, that will you’ll be put on to our email list, you’ll receive regular emails from me, I you can always reply to any of my emails, I personally check those. I personally respond to anyone that applies to their to grab the wholesome marketing tracker. And then I also invite you into our Facebook community. So we have a Facebook group. It’s the marketing know how group and I’m in there sharing daily inspiration, weekly trainings, typically. And it’s just a really, really juicy way to get short bite sized marketing trainings every single week. That’s going to take you from here and move you one step further. take you from here, review one step further every single week, so I invite you to come in there as well.

 

Jen Vazquez  37:40

I love it. Well, if you listeners or watchers out there have had any good ideas or tips which I’m sure you have. Definitely make sure you put time on your calendar to implement. I always say for every, you know, one hour of training or education, you want to spend about two hours actually implementing the things that you loved about it, or all that education is going to waste because you’re not implementing any of it. And if you really enjoyed this podcast, I would love to get a review. We’re trying to build up our reviews. Now go out there and do something good for your business like snagging Lindsay’s gift and then taking action.

More Marketing Tips:

How to stay ahead of trends with Pinterest Predicts 2023

How to stay ahead of trends with Pinterest Predicts 2023

How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media

How to Stay Ahead of Trends with Pinterest Predicts 2023

This content I’m sharing (beyond my opinion) is directly from Pinterest.

Each year for the past three years, Pinterest has published it’s predictions.  They are shockingly right about 80% of the time.  These predictions are based on user behavior like pins saved, boards created, and overall search activity.

Pinterest coined the term, ‘Before you see it everywhere, see it here.’

It’s true! We know that people use Pinterest to plan for the future. Because of that, Pinterest knows what’s next.  So, this isn’t another year-end trend report. This is a not-yet-trending report.  It’s a window into the future, from the place where people go to plan it ALL!

So let’s take a peek at the future according to Pinterest Predicts 2023.

Data Information

All trends come from global Pinterest search data comparing the analysis period of September 2020 to September 2022. They admit that picking trends is equal parts art and science. 

You can see how Pinterest predicted these trends here.  Plus you can find why Pinterest trends matter.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Beauty

Gemini hair 

Geminis don’t have to choose—your hair shouldn’t have to either. In 2023, two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples, and pinks—“blue and black braids” and “lavender and blonde hair” are on the up. Two is always better than one, just ask the Gemini in your life.

  • Blue and black braids +215%
  • Lavender and blonde hair +150%
  • Pink and lavender hair +345%
  • Brown to pink balayage +280%
  • Multi tone hair color +135%

Behind the trend: All that time in masks got people thinking about ways to express themselves beyond traditional makeup. Non-traditional hair color is an accessible means of self-expression that stands out even when you’re masked up. It’s a mini rebellion against not feeling seen for so long, and it feeds into people’s desire for authenticity.

Crown care

If you want to get a head start on hair care in 2023, go back to your roots. “Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.” This is your chance at a root revival. Now, who wants a scalp massage?

  • Scalp massage techniques +55%
  • Clean scalp +55%
  • Scalp treatment for dry scalp +70%
  • Natural hair mask for growth +80%
  • Clean scalp build up +45%

Behind the trend: Skincare has dominated the beauty sector in recent years. But with all the global stress that’s impacted us from head to toe, it’s no surprise that scalp care is exploding. This shift has resulted in a slate of new products inspiring people to develop multi-step self-care routines for their scalps.

Micro makeover

From micro manis to barely-there bobs, this year’s beauty looks will be a cut above the rest. Millennials and Gen Z are trading in their long, coffin-shaped nails for mini French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break. Farewell, so long.

  • Micro french nails +235%
  • Chopped bob haircut +550%
  • Micro bangs +110%
  • Short stiletto nails +80%
  • Short braid hairstyles +45%

Behind the trend: Maximalist beauty had its moment. Now, people are ready for a reset—and nothing says “fresh start” like a fresh crop. After years of coffin nails and almond-shaped extensions, people are realizing that nails don’t have to be long to make a serious statement.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Celebrations

Pool pawties

Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties are going to the dogs. We’re talking party invitations, party favors, party decorations—Gen X and Boomers don’t plan to hold back for their next pet pool party. Jump on in, doggo, the water’s fine.

  • DIY dog areas in backyard +490%
  • DIY dog pool +85%
  • Dog birthday party ideas decoration +65%
  • Dog party favors +135%
  • Mini pool ideas +830%

Behind the trend: Gen X and Boomers are turning their attention to their fur babies and substituting kid-oriented gatherings with pet parties. Nowadays, anything and everything is a good reason to celebrate the good boy of the house.

Rust married

So long, something blue. Hues of terracotta, copper, and burnt sienna will be frequent guests at weddings this year. Based on rising searches from Millennials and Gen X, you’ll see this smoldering color everywhere in 2023, from floral arrangements to bridesmaid dresses. And hey, if a big wedding isn’t your thing, you can-elope (sorry).

  • Burnt orange wedding theme +695%
  • Terracotta wedding bridesmaid dresses +230%
  • Orange wedding centerpieces +150%
  • Copper saree +285%
  • Orange dress outfit wedding +285%

Behind the trend: Orange is associated with optimism, adventure, and creativity. As people plan for sentimental moments in their lives—like weddings—it’s no surprise they’re bringing a color with such sentimental significance into the spotlight. Pastels as a wedding staple? We object.

The YOLO years

Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.

  • 100th birthday party ideas +50%
  • Golden anniversary party +370%
  • 50th anniversary cookies decorated +135%
  • 80th birthday party decorations +85%
  • Silver jubilee cake 25th anniversary +245%

Behind the trend: The pandemic was a difficult time for everyone. Now that restrictions have eased and normalcy has re-emerged, Boomers and Gen X are determined to make the most of the present moment. Celebrations will take on new meaning for this audience in 2023—and they’re the life of the party.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Entertainment

All the raves

Rave culture will reign in the year ahead. As Gen Z and Millennials recover from over two years in lockdown, they’ll take over nightclubs, warehouses and house parties all over the globe. Techno-style, rave fashion, and house music outfits are all trending up.

  • House music outfits +185%
  • Berlin rave fashion +250%
  • Rave party aesthetic +35%
  • Techno style +60%
  • Music mixer +115%

Behind the trend: As pandemic restrictions continue to relax, it’s no surprise that Gen Z and Millennials are reigniting their love for rave culture and its signature aesthetic. People want to find inclusive, freeing spaces where they can let loose and dress however they want.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Fashion

Airy styles

2023 fashion will be filled with lace, tulle, ruffles, and shimmer for everyone based on rising searches from Gen Z and Millennials. “Ruffle shirt for men” and “sheer pants outfit” are just two examples of this tulle-y trend. Time to trade in that moto jacket and your combat boots for ethereal details—no matter how you identify. This year will be a femme for all.

  • Shimmery dress +365%
  • Lace top long sleeve +225%
  • Tulle sleeves +65%
  • Ruffle shirt men +95%
  • Sheer pants outfit +70%

Behind the trend: After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes—a fashion-forward moment of empowerment in turbulent times. Combining ethereal sensuality with the dreamlike quality of ballet, this trend is a gender-agnostic expression of femininity and strength.

Fringe with benefits

Fringe will make a major comeback in 2023—and not in the ways you might expect. Gen X and Millennials will trade in their typical tassels for free-swinging fringed outfits, dresses and jackets. And for the unconventional bride: Fringe wedding dresses are trending up.

  • Fringe dress outfit +255%
  • Tassel jacket +60%
  • Beaded fringe dress +75%
  • Fringe wedding dress +45%
  • Black fringe skirt outfit +155%

Behind the trend: The last few years have felt pretty stagnant, and now it’s time to get moving again. The free-spirited fluidity of fringe helps people feel a sense of ease, levity and flirtatious fun. A natural extension of maximalism, this rising trend is a low-effort, high-impact fashion choice that’s anything but rigid.

Romcom core

Move over, barbiecore—there’s a new main character in fashion. In 2023, Gen Z and Millennials will romanticize their closets with slip dresses, tube tops, cargo pants and claw clips. Get ready for a new kind of meet-cute, inspired by your favorite romantic comedies from the 2000s. For Millennials, this might be a nostalgic trend, but for Gen Z, it’s not-stalgic: Who says that just because you didn’t live through it, you can’t live in it?

  • 2000s girl +235%
  • Cool girl aesthetic outfits +140%
  • Pink mini skirt outfit +145%
  • Rhinestone dress +90%
  • Summer outfits vintage 90s +150%

Behind the trend: Y2K fashion has been trending for a while. Now, people are chasing more than an aesthetic: They want that main character energy that defined the movie industry in the 2000s. That means upgrading everyday moments and making small habits, like trips to the coffee shop, feel like a scene from their favorite romcom. But this time, they’re the star.

Sci-fi fits

2023 fashion will be light-years ahead. Searches for dystopian outfits and futuristic fits will spike as Gen Z and Millennials opt for cyber streetwear, galactic glasses and gamer-girl styles.

  • Dystopian outfits +215%
  • Avant garde outfit +225%
  • Cyber streetwear +70%
  • Gamer girl look +3370%
  • Futuristic glasses +70%

Behind the trend: The interplay between the digital future and cyber aesthetics has led to sci-fi fits. Taking inspiration from dark cinematic fantasies, people are pushing the boundaries of fashion. In direct opposition to last year’s “dopamine dressing” trend, this new style reflects our current times: dark, moody, and dystopian.

Financial Services

Cha-ching challenge

Finance, but make it fun. This year, Gen X and Millennials will seek out new ways to gamify their finances, searching for budget challenges and saving games.

  • 1000 savings challenge +185%
  • Bi-weekly savings challenge +355%
  • Budget challenge +135%
  • Envelope challenge savings +155%
  • 100 envelope challenge +145%

Behind the trend: As global living costs rise, money management is becoming more important across age groups. People are trying to make a tough topic feel rewarding, turning to accessible and entertaining ways to kick-start their savings.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Food and Beverage

Free spirits

Enough with the drinking judgment. Sometimes people want to drink, sometimes they don’t, and sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails, and low-ABV options for all. Now that’s refreshing.

  • Fancy non-alcoholic drinks +220%
  • Mocktail bar +75%
  • Cocktail garnish ideas creative +225%
  • Fancy ice cubes +75%
  • Creative cocktails presentation +555%

Behind the trend: Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.

Vitamin seaweed

In 2023, the hottest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks is trending up.

  • Benefits of chlorophyll water +35%
  • Green algae +60%
  • Seaweed snacks recipes +245%
  • Nori recipes +60%
  • Salmon bowl +245%

Behind the trend: Long a staple in places like Japan, Korea and the Philippines, these veggies are making their way into the mainstream as more people discover their rich nutrient density. Thanks to the array of health benefits, people will look to the sea for the next family of superfoods.

Wildflours

Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.

  • Daisy cupcakes +85%
  • Wildflower cupcakes +110%
  • Herbal apothecary aesthetic +1025%
  • Purple floral cake +85%
  • Sage green cupcakes +210%

Behind the trend: We all know someone who caught the baking bug in the past few years. But what was once a basic sourdough has blossomed into a full-blown edible artistic expression. Gen X and Millennial bakers are turning to nature to dress up their floury creations and embracing this bouquet baking trend.

Hobbies and Interests

Date different

Dinner and a movie is so 2022. In the year ahead, Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures. Because who needs “dinner and movie” when you have “bookstore and manatee”?

  • Bookstore date +195%
  • Date picnic ideas +385%
  • Creative date night ideas +120%
  • Aquarium date +235%
  • Museum dates +70%

Behind the trend: Gen Z is shaking things up—and we’re not talking about martinis. This younger generation is looking for alternatives to the traditional happy hour meetup. In 2023, get ready for some unique date proposals.

Good on paper

Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.

  • How to make paper rings +1725%
  • Origami instructions +175%
  • Paper mache furniture +60%
  • Quilling art +60%
  • Paper animal +385%

Behind the trend: A desire to digitally detox drives this paper art trend. People are looking for ways to switch off and unwind, and they’ve found a therapeutic outlet in the analog. It’s a mindful art form that’s imaginative and inclusive to a mix of ages.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Home

Chance of showers

No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.

  • Shower routine aesthetic +460%
  • Amazing showers walk in +395%
  • Shower bomb +90%
  • Home spa bathroom +190%
  • Doorless shower ideas +110%

Behind the trend: Spa-like showers will replace long soaks in the tub thanks to a global push towards water conservation and the need for increased floor space. With Gen X and Boomers looking for more accessible ways to create a spa-like bathroom experience, it’s no wonder ritual rinses are on the rise.

Hipstoric home

In 2023, people will find new ways to honor old stuff in their homes. Got a hand-me-down handy? These searches are helping people combine vintage—often inherited—pieces with their modern styles. Thanks to the Boomers and Gen X driving these trends, antiques have never looked so chic.

  • Eclectic interior design vintage +850%
  • Mixing modern and antique furniture +530%
  • Antique windows repurposed +50%
  • Maximalist decor vintage +350%
  • Antique room aesthetic +325%

Behind the trend: Looking for ways to make their homes uniquely theirs, Boomers and Gen X are rejecting the mass-produced and re-imagining vintage and hand-me-down pieces. The result? Soulful spaces that merge self-expression and historical nostalgia.

Home front

The backyard has had its moment—it’s time to serve the greeter good. In 2023, the front porch will get the spotlight treatment. Rising searches suggest Boomers and Gen X will adorn their entrances with elaborate decor and embellishments.

  • Foyer entryway decor ideas +190%
  • Front door portico +40%
  • Front door transformation +85%
  • Garden front of house entrance +35%
  • Porch for camper +115%

Behind the trend: Even as house prices continue to rise, people will look to add value to their homes in personal and budget-friendly ways. Entryway and porch makeovers may sound small, but they can pack a big punch for people who want welcoming exteriors to match their individualistic interiors. Talk about first impressions.

Mush-rooms

Boring homes, be gone. In 2023, Gen Z and Boomers will make room for weirdcore design, mushroom decor and fantasy art in their sacred spaces.

  • Fantasy mushroom art +170%
  • Vintage mushroom decor +35%
  • Funky house decor +695%
  • Weirdcore bedroom +540%
  • DIY mushroom decor +77%

Behind the trend: During lockdowns, people needed new ways to express themselves creatively without leaving home. So, they turned their bedrooms into creative havens and experimented with aesthetics like “weirdcore decor.” This form of maximalist self-expression will only continue to rise in the year ahead.

Rainscapes

Green living has flourished, but in 2023, people will take water conservation to new heights. And this doesn’t just apply to drought-stricken environments: Boomers and Gen X all over the globe will invest in rainwater harvesting, rain barrels and drought-tolerant landscaping for natural ways to make their homes more sustainable.

  • Rain water harvesting architecture +155%
  • Drought tolerant landscape design +385%
  • Rain barrels ideas beautiful +100%
  • Rain chain drainage +35%
  • Rock drainage landscaping +70%

Behind the trend: People have realized that reducing their ecological footprint and maintaining a luxe home aesthetic don’t have to be mutually exclusive. They’re embracing the beauty and elegance of natural materials while safeguarding their spaces against droughts and other natural disasters.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Parenting

Beyond blue and pink

Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they raise the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practicing gender-neutral parenting.

  • Personal pronouns flashcards +80%
  • My self-activities for kids +35%
  • Self-identity art +75%
  • Gender flags +285%
  • Unisex name +90%

Behind the trend: As we become a more inclusive and accepting society, parents are looking for ways to talk to their kids about gender diversity, self-expression and the use of pronouns. Resources like books, activities and art can help kick-start these conversations, breaking down traditional stereotypes for the next generation.

The fourth trimester

People are increasingly coming to Pinterest for their postpartum needs. Searches from Millennials in particular suggest that, this year, people are seeking ways to support parents during that famous fourth trimester—searching for everything from postpartum meals to gifts and essentials. 

  • Postpartum must haves +40%
  • Postpartum basket +135%
  • Postpartum essentials +85%
  • Postpartum meals +70%
  • Postpartum gift +140%

Behind the trend: Millennials (aka the “sharing generation”) are known for turning to social media for life milestones—from babies to birthdays—as well as micro-moments like mealtime. So, it’s no surprise that this demo has turned to Pinterest to dive deep into the postpartum period and ease the early days of parenthood. Bringing this life-changing time into focus is a movement we can get behind.

Travel

All aboard

More sustainable travel? That tracks. In 2023, train travel will make a major comeback. Thanks to quicker boarding, extra legroom, scenic views and a lower carbon footprint, Gen Z and Millennials will find a renewed love for this timeless mode of transportation. Searches for Europe interrailing, train quotes and train travel aesthetic are all trending way up.

  • Interrailing europe aesthetic +105%
  • Train trip aesthetic +205%
  • Train travel aesthetic +40%
  • Train quotes travel +285%
  • Indian railway station photography +175%

Behind the trend: In the wake of the pandemic, people are looking for ways to travel with the smallest ecological impact. They’re choosing trains as their primary form of transportation—and boasting about it!—leading to a new term: “train bragging.” As countries add new train routes, introduce sleeper cars and make some journeys free, train travel seems to be just the ticket in 2023.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Wellbeing

Now processing

More ways to feel your feels in 2023. Alternatives to talk therapy are on the rise—like expressive art and music therapy—as well as art journaling, which is up a whopping 37x. Gen Z and Millennials are driving this trend, seeking new, creative ways to work on themselves.

  • Writing therapy +1840%
  • Expressive art therapy activities +120%
  • Music therapy +30%
  • Journal writing prompts therapy +220%
  • Art journal therapy +3755%

Behind the trend: In recent years, the conversation around mental wellbeing has entered the cultural zeitgeist. Due to this shift, people will feel empowered to look beyond traditional talk therapy and find the best creative outlets to support themselves—from music to journal writing to expressive art activities.

Primal movement

In 2023, people will trade their screens for stretches and their desks for tricep dips. These primitive, anti-tech workouts invite people to put down their phones and prioritize posture. Gen X and Millennials are driving this trend up, with searches like “primal movement” and “neck hump exercises” jumping this coming year.

  • Primal movement +120%
  • Mobility stretches +140%
  • Neck hump exercises +210%
  • Knee mobility exercises +135%
  • Hip mobility exercises +100%

Behind the trend: With remote working here to stay, people are looking for simpler ways to combat “tech neck.” As people make their homes their permanent offices, we’ll see an upswing in inclusive, adaptive and everyday forms of movement. Fitness is getting back to basics in 2023

Now, what are YOU gonna do with this information?

When you create pins for your business’s content, consider these future trends as they will get better reach.  Pinterest tells us what is gonna trend so we can create content and pins to drive traffic to our content.

As an example, if you are a wedding photographer, and you photograph a wedding with rust colors (even if that wedding was 3 years ago), you can create new pins for that old content and drive more traffic to that wedding content.  This gives you a better opportunity to get found by your ideal clients!

Pinterest helps us creators so much by providing us with so much information on how to get found and drive more traffic to our content.  Use it to make content that will be sure to get you reach on Pinterest and Google.  You just need to take action.

You can find these trends from Pinterest here.

Don’t Forget to Pin It!

How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media

Here is more content to help you with Marketing!

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Today I’m gonna cover WHY you should use Pinterest for Marketing your business and how to optimize your Pinterest profile so you are effective!

Hi there! I’m Jen Vazquez and I guide hyper-busy female service providers to create one streamlined marketing workflow that increases efficiency, produces greater returns, and honors their energy through my proven Pinterest Marketing Method.

As a service provider, it’s essential to find the right marketing channels and strategies to reach your target audience and grow your business. And with its unique mix of visual content and discovery features, Pinterest is an incredible platform for marketing your business and reaching potential customers.

Whether you’re just getting started on Pinterest or you’re looking to improve your existing strategy, this blog post will explore the many reasons why Pinterest is amazing at marketing your business, and provide actionable tips and advice for how to use the platform to achieve your goals. From driving traffic and engagement to building trust and credibility, Pinterest has a lot to offer for service-based businesses.

So let’s dive in and discover why Pinterest is the perfect platform for marketing your business!

The Details

Think of Pinterest as the top of a sales funnel. As of the second quarter of 2022, Pinterest had 433 million monthly active users worldwide.

In case you were wondering if you’re going to find your target audience on Pinterest— ** Spoiler Alert** YOU ARE!!

Pinterest is an amazing place for you to get started and to grow your traffic as well as your income:

  • Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income paying for your products or services.  
  • 87% of Pinterest users who are active on Pinterest every single week have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 
  • 97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform, so using me as an example, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 68-82% of all traffic is consistently coming from Pinterest. 

Also, consider the average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. So let’s jump into my 8 tips to optimize your Pinterest account:

1 | Keywords

The first step in optimizing your Pinterest profile for maximum impact is to identify and use relevant keywords. These keywords are the “secret sauce” that can help your business get found on Pinterest to serve the information up to your ideal clients. 

Consider using keywords in your profile and content.  This way, you can make it more likely that your business will be discovered by potential customers who are searching for information on topics that are relevant to your products or services. Also, by investing the time and effort to research and incorporate the right keywords into your profile and your whole Pinterest strategy, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

What are Keywords?

Keywords are the words or phrases that your ideal client uses to search for information on topics that are relevant to your business. By identifying and using the right keywords in your Pinterest profile and content, you can make it more likely that your business will be discovered by potential customers who are searching for solutions to their problems or needs. To maximize the effectiveness of your keywords, it’s important to focus on those that are popular and commonly used on Pinterest, and that are directly related to the content and solutions that you offer. By using the right keywords, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

Multiple Ways To Find Keywords

There are multiple ways to find keywords, but I’ll share two of the most popular ways.

The first way to find keywords that will be relevant to your audience and content on Pinterest, you can use the search bar on the platform. Start by typing in a few keywords or phrases that are related to your business and its products or services. As you type, pay attention to the drop-down menu that appears, as this will show you the most popular and commonly used keywords on Pinterest that are related to your search. Write down any keywords or keyword phrases that are relevant to your audience and content, as these can be used in your Pinterest profile and content to help improve its visibility and relevance on the platform. By investing the time and effort to research and incorporate the right keywords into your Pinterest strategy, you can help attract more traffic and potential customers to your business.

The second way to find relevant keywords is to use the Pinterest Trends Tool. This tool allows you to see how your keywords are currently trending on the platform, and if there are any other relevant trending keywords that you can use to improve the visibility and relevance of your business.

The Pinterest Trends Tool has recently been updated, and now offers a range of filters that you can use to customize your search and see the most relevant keywords for your business and its audience. By using the Pinterest Trends Tool, you can gain valuable insights into the keywords that are currently popular on the platform, and incorporate them into your Pinterest strategy to help attract more traffic and potential customers to your business.

 

2 | Business Account

If you want to use Pinterest to market your business, it is essential to have a business account on the platform. There are two ways to create a business account on Pinterest: you can convert your existing personal account, or you can create a new business account from scratch. 

To convert your personal account, follow these steps: 

  1. log in to your personal account
  2. click on the three dots in the top right corner and select “Settings,” 
  3. click on the “Account” tab, 
  4. scroll down to the “Account Type” section and select “Business,” 
  5. follow the on-screen instructions to complete the process. 

To create a new business account, follow these steps: 

  1. visit the Pinterest website
  2. click on the “Sign Up” button in the top right corner
  3. select “Business” from the options
  4. enter your business information
  5. follow the on-screen instructions to complete the process. 

By creating a business account on Pinterest, you can gain access to a range of tools and features that are specifically designed to help businesses grow and succeed on the platform.

JEN TIP: Choose a username that reflects your business name or brand.  It will become part of the url for your Pinterest account. This will help users find and recognize your account when they’re searching for related content on Pinterest.

FREE Optimize Your Pinterest Challenge

Learn how to optimize your Pinterest profile and learn an easy strategy and workflow to market your business with Pinterest in about an hour a week!

3 | Profile Image

To help your business stand out on Pinterest and attract more traffic and potential customers, it’s important to include an engaging and high-quality image on your profile. 

If you are a solo entrepreneur or small business with fewer than four people, it’s recommended to use an image of yourself on your profile, as this can help create a personal connection with your audience and build trust and credibility. 

If you are a larger company with multiple employees, you may consider using a logo on your profile, but in most cases, it’s still recommended to use an image of yourself or your team to create a more personal and human connection with your audience. 

By choosing the right image for your profile, you can help improve the visibility and relevance of your business on Pinterest, and potentially attract more traffic and potential customers to your profile and content.

You can upload or change your profile image in the settings area. 

JEN TIP:  Use the same image that you have on other social media accounts like Instagram and TikTok.  You will have more success on Pinterest booking clients if your profile image matches.  It is typically part of the client journey that they will check you out on Instagram to confirm you’re a “real person” and/or look at your content to get a better feel for who you are.

Where to find settings byJen Vazquez Media Pinterest Marketing Strategist

4 | Name

When setting up your business account on Pinterest, it’s important to choose a name that is optimized for searchability and visibility. This is the name that will appear on your profile, and it’s not the same as your username, which is part of the URL of your profile page. 

To optimize your name, you should use a combination of keywords that reflect what your business does, and also include your name or first name. This way, if someone searches for your name or your business name on Pinterest, they will be able to find your profile and learn more about your products or services. 

By choosing a well-optimized name, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and potential customers to your profile.

JEN TIP:  Pinterest reads all these areas to understand who you are and to learn who to push your content out to.  Be Specific and consider keywords EVERYWHERE.

Create a Name in the Settings area Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

5 | Pinterest Profile Description

Go to the “Settings” and under “public profile” you’ll find the “About” section.  This is known as your Pinterest profile description. In that area, include a brief description of your business. Be specific so that you attract your ideal client.  

This is where you will describe who you help and how you help them. Consider what transformation you provide for your clients. This will give visitors to your account a clear understanding of what you do and how you can help them.  

JEN TIP: At the end of the paragraph, offer a free lead magnet (something that you offer for free in exchange for getting their email address.

Business Type Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

6 | Personal Information in Profile

Choose your business type (the one that best reflects you). There’s no wrong answer and you can always go back in and update this.

Choose 3 of your business account goals.  If you are exactly sure, you can choose three and after working on Pinterest for awhile go back in and make changes.

Don’t forget to add your email address because it’s an easy way for your potential client to connect with you. 

Business Goals Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

7 | Claim Your Website

After setting up your business account on Pinterest, the next critical step is to claim your website. This is an important step for several reasons. 

First, it allows you to track the effectiveness of your marketing efforts on Pinterest and second, it enables you to see analytics for your account through tools like Tailwind. 

So, claiming your website on Pinterest is a crucial step for any business looking to make the most of their presence on the platform.

You can find out information on claiming your account on Pinterest or by watching this video I made to help people claim their website.

JEN TIP: Claim your website for any course pages or url’s that you may use.

Pinterest Cover Image of Jen Vazquez Photography by Jen Vazquez Media Pinterest Marketing Expert

8 | Upload a Cover Photo

Finally, upload a cover photo by clicking the white pencil above your profile. You want to choose a photo that tells someone what you do in two seconds. 

Example 1: if you’re a wedding photographer, you should have an image of you photographing a couple on their big day. 

Example 2: If you are a podcaster use an image of you in front of your computer with a microphone and hands wide as if you are talking.

This will immediately show visitors to your account who you are and what you do, making it easy for them to understand the focus of your business.

It can be challenging for some businesses or industries to select the right cover photo, but you can ask your friends or favorite client for their opinion on which picture best represents what you do. This can help you choose a cover photo that accurately reflects your business and makes it easy for visitors to understand the focus of your account.

JEN TIP:  If you work with a brand photographer, consult with them on ways they can capture you to help you share via images what you do.  Brand photographers specialize in just that.

Summary

By now I’m sure you’re convinced that Pinterest should be part of your marketing strategy. With its unique mix of visual content and discovery features, Pinterest offers a range of benefits for service-based businesses looking to reach and engage with potential customers. Below are some additional tips and best practices for setting up and optimizing your Pinterest account to maximize its impact and drive traffic to your business. So let’s dive in and discover how to make the most of Pinterest for your business!

  • Make a board for each content bucket or pillar of your business.
  • Ensure you have a board with your business name.
  • Create a board that says FREE resources.  I have FREE Pinterest Marketing Resources. (Pin blogs and other free content like lead magnets). 
  • You can pin other people’s pins if it alines with your brand or is helpful for your client, but ultimately you want the bulk of pins to be yours.
  • You should be using text overlay on pins explaining what will be found and a call to action. You can get 80 free calls to action in my Pinterest Marketing Resources vault for free here. Text Overlay are the words you see on a pin that entices you to click.  You can sign up for my challenge that I created which shares in details what should be on your standard pins.
  • When you create a blog, create 3-5 pins with 3 different points of view (using different keywords) so the blog content gets found by a ton of different searches. 
  • You can use your brand colors for most of the pins, but create some pins with colors that would stand out in the feeds when you search for that content.  
  • Location-based businesses will find more success when you use multiple location-based keywords. City, area, town, state, etc. 
  • Pin consistently. even if it’s only once every day.  Pinning then doing nothing will not get the reach you hope for with Pinterest. 
  • Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating when it comes to marketing your business. 
  • It’s a long game. You may not see a lot of progress for the first 3-8 months, but keep going as those pins will live a long time on Pinterest (some of mine are six years old and still driving traffic). 

If you need help with Pinterest, schedule a free consultation below!

 

More Pinterest Marketing Help!

Don’t Forget to Save the Pin!

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

I’m sure that title made you think WHAT?!?  The Pinterest Queen is leaving Pinterest? But that’s not true.

Yes, Pinterest is quite literally the single best social media in terms of driving leads and spending very little time for a huge return on your time investment. Still, just like other search engines like Google (blogs) and YouTube, Pinterest takes time to grow that traffic. 

If you’re consistent, you can have pins you created 7 years ago still sending people to my website.

So why am I saying I focus my time on  Instagram, TikTok, and LinkedIn over Pinterest? 

The Client Journey 

I know for a fact (from my years of using it and from my Pinterest Management client that I pin for) that Instagram, TikTok, and LinkedIn are part of the buyer’s journey.

People go from Pinterest and/or your blog to social media to find out more, confirm you’re a real person, and see current work, advice, and more about you as a person.

They are stalking you for a day, a week, or months to confirm that they want to work with you. Your social media will attract or repel them before they reach out and that’s good for you!  

You want someone who likes you and your work as they will be an even better client. Plus, a bonus of those platforms is that it’s instant for you to see what works. Stay with me here.

Instant Understanding + Keywords

Instagram, TikTok, and LinkedIn get pretty instant views. Using keywords and hashtags will help you get discovered by new people also.

This is especially important for finding new keywords that you can implement SEO-wise on Pinterest and Google. Plus it’s an amazing way to pivot your business or test out new services.

Repurposing

I know it’s exhausting to be on so many platforms as a marketer. Still, if you have an amazing repurposing game (and I love a good repurposing game), then it’s almost as simple as posting to just one platform.

I have personally (and also by recommending to my clients) found that repurposing helps you double or even triple your leads.

You know that everyone has a favorite platform and typically they will spend most of their time on that platform. So if you are only on Instagram for instance, you’re missing out on a younger demographic on TikTok. And we know that people on LinkedIn and Pinterest have a higher annual salary from statistics, so it’s a no-brainer!

The algorithms make it harder and harder and almost impossible to see the same video on all the platforms, so you are doubling or tripling your chance to get seen without doing hardly any more work.

Yes, you’ll want to upload the video to each platform and insert a title and hashtags so that each algorithm will take those as keywords to find your ideal client, but it’s not hard at all. It just takes me 10-20 mins extra and it’s well worth the time!

Homework

So I am giving you homework that can change how you market your business. 

When you create an Instagram reel, download it before you publish. Or, better yet, do as I do and record it in BigVu and download it. Then share it on Instagram, LinkedIn, TikTok, and Pinterest as an idea pin. Bonus points if you share it as a video a few days later.

Definitely let me know how it goes, by sending me a DM on any of the platforms as I’m on them all!!

Don’t Forget to Pin It!

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager
Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest by Jen Vazquez Media Pinterest Manager