91 | Pinterest Predicts 2023 Report | How to Stay Ahead of Trends

Pinterest Predicts 2023 Report | A Not Yet Trending Report on What Will Be Highly Searched This Year! Here is the blog, Pinterest’s Predicts 2023 Report, and more!

Hi, there I’m Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week!

Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don’t pay more):

  • ➡️ FREE Masterclass about Keywords: https://thepinterestqueen.com/keywords
  • ➡️ FREE Tools: https://jenvazquezcoach.com/resources
  • ➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com
  • ➡️ Pinterest VIP Day: https://jenvazquezcoach.com/vip
  • ➡️ My 20+ Favorite Business Tools: https://jenvazquezcoach.com/my-top-20-favorite-business-tools-for-entrepreneurs/

Find me:

  • ➡️ Youtube (where you can visually see the chat): https://www.youtube.com/c/jenvazquez
  • ➡️ Website: https://jenvazquezcoach.com
  • ➡️ Instagram: https://instagram.com/jenvazquezmedia
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  • ➡️ Private FB group: https://www.facebook.com/groups/jenvazquezmedia/
  • ➡️ Podcast: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773
  • ➡️ Email: jen@jenvazquez.com

Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These communities are a great way for service providers to reach a wider audience and get more visibility for their pins.

One of the benefits of using Tailwind communities is that they provide a targeted, engaged audience for your content. When you join a community, you’ll be able to share your pins with people who have expressed an interest in your niche. This can help you to reach more potential followers and drive traffic to your website or blog.

To get the most out of Tailwind communities, it’s important to follow the community guidelines and contribute valuable content. This means sharing high-quality pins that are relevant to the community and engaging with other members by liking, commenting, and repining their content.

You get 5 Tailwind Communities with the free Tailwind plan.  You can get that free plan here.

Should You Share Other People’s Content on Pinterest?

There is a lot of information on the internet about this topic and a lot of it may be old.  Years ago you would hear advice about sharing 80 other people’s content and 20% of your own.  I’m also hearing that you should only share your content.  Those aren’t exactly right in my opinion.  I’ll share below why, but first…

Why should you consider my opinion? I have a ton of experience marketing on Pinterest.  I not only market on Pinterest for my two businesses (starting in 2010 when Pinterest was by invitation only), but my agency manages Pinterest accounts for other businesses owners as well as a large community of businesses owners that I help on Facebook and in my paid group coaching Pinterest Strategy Academy.  

In 2022, I was selected by Pinterest to be a Pinterest Pioneer in their Ambassador Program launched in February 2022.  Pioneers bring a community spirit to the Pinterest Business Community (PBC) by engaging in the forums and chats to help fellow Pinners by sharing product knowledge, tips & tricks, and best practices. 

Every business is different but in general, it is generally a good idea to share a mix of your own content and other people’s content on Pinterest. The focus is YOUR CONTENT, but sharing other peoples content in specific situations helps to build relationships with other users, increase your visibility on the platform, and provide value to your followers.

Here are a few reasons why in specific situations it’s a good idea to share other people’s content on Pinterest:

  • Build relationships: Sharing other people’s content is a great way to show your support and build relationships with other users. When you share someone else’s content, they are likely to see your repin and may return the favor by sharing your content. This can help to build a sense of community and collaboration on Pinterest.
  • Increase your visibility: Sharing other people’s content can also help to increase your visibility on Pinterest. When you repin someone else’s content, their followers will see your repin and may decide to follow you as well. This can help to expose your content to a new audience and potentially increase your reach on the platform.
  • Provide value to your followers: Finally, sharing other people’s content can be a great way to provide value to your followers. By sharing content from a variety of sources, you can offer a wider range of information and resources to your followers. This can help to keep your followers engaged and coming back for more.
Pinterest Pioneer Jen Vazquez Media

When To Share Other People’s Content

When should you share other people’s content?  There are only two reasons I share other peoples content and I do it sparingly.  It’s very small percentage of the pins on my account.

  1. If I see good content that my followers would get benefit from and I value and trust the person who created it.  An example is in my wedding + branding photography business, I will share wedding planning content from wedding planners I trust because it will add value to my wedding clients and also my Pinterest followers.  Or I’ll pin hair and makeup artist information that would be valuable to my branding clients or Pinterest followers.
  2. I also re-share pins from my Tailwind Communities that aren’t direct competitors and the information would be valuable to my Pinterest followers.  This enables me to follow the rules for my Tailwind Communities but also provide much better reach on my Pinterest account sharing value content that is already doing well.  

Tailwind Communities Do’s and Don’ts

Tailwind communities are a great way to get more reach and mileage from the content you’ve already created and get your content in front of a larger audience. However, it’s important to follow some best practices in order to get the most out of your participation in these communities. Here are some do’s and don’ts to keep in mind:

DO:

  • Follow the community guidelines: Each community will have its own set of rules for participation. Be sure to familiarize yourself with these guidelines and follow them to avoid getting kicked out or having your content removed. 
  • Share high-quality content: Tailwind communities are a great place to share your best work. Make sure you’re sharing pins that are 2:3 ratio, visually appealing, well-written, have a call to action, and relevant to the community.
  • Repin content:  When you repin other people’s pins from the community, take a second to see who has repinned your content and if it fits one of your boards, repin their pin. It’s thoughtful and that person will likely repin more of your pins.
  • Be respectful: Remember that these communities are full of real people with their own opinions and experiences. Be respectful of others and avoid being argumentative or rude.
  • Check the Weekly Highlights:  This tab in Tailwind Communities will show you the pins that are most shared and since they are proven to be popular.  
  • Check the Already Shared checkbox:  This way you aren’t resharing content you have previously shared. 

DON’T:

  • Spam the community: No one likes a spammer. Don’t share too many pins in a short period of time, and make sure you’re sharing content that is relevant to the community.
  • Self-promote excessively: It’s okay to share your own content, but make sure you’re also sharing content from other people and engaging with their pins. If all you do is self-promote, people are likely to tune you out. I see time and time again Pinterest creators that submit a ton of pins but aren’t pinning from the community.  It’s not a good look, it’s likely you’ll get kicked out, and most people won’t repin your pins.
  • Break the rules: As mentioned above, each community will have its own set of rules. Don’t break these rules or you risk getting banned from the community.
  • Repin pins that aren’t good:  Definitely don’t pin other people’s content that isn’t something you’re community will like, that’s not a good fit, or isn’t content that you agree with.

By following these do’s and don’ts, you can get the most out of your participation in Tailwind communities and build relationships with other Pinterest users.

Tailwind Communities assessing the virality of the community by Jen Vazquez Media

How to Find the Best Communities

There is an art and science to finding the best Tailwind Communities for your business.

Research

Start by navigating to the ‘Communities’ section of your Tailwind dashboard. Select ‘Find a Community’ and type in a keyword related to your business niche.

You should see a list of related Tailwind Communities pop up. You may need to go more broad or more granular with your topic, depending on the options that appear.

Virality Score

It’s important to evaluate a Community’s stats before you join. Click the ‘preview Community’ button, and you’ll be able to see its detailed stats on the left hand side of the screen. A virality score for Tailwind communities is a measure of how effectively a community’s content is being shared and spread across Pinterest. A high virality score indicates that the community’s pins are being repinned and shared by a large number of users, while a low score suggests that the content is not getting much traction.

There are a few different factors that can influence a community’s virality score. One of the most important is the quality of the content being shared. Pins that are visually appealing, well-written, and relevant to the community are more likely to be repinned and shared by other users.

Another factor that can impact a community’s virality score is the engagement level of its members. Communities with active members who are regularly liking, commenting, and repinning each other’s content are more likely to have a higher virality score.

It’s good to find out the virality by figuring out the score instead of looking at the graph and how many people are in the community. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many re-shares the posts got overall.

If you take the re-shares and divide these by the total number of posts you’ll get a virality score. Divide re-shares by # of people to get the virality score – more than 50 is good

Overall, a high virality score is a good sign that a Tailwind community is producing high-quality content that is resonating with its members and being shared widely on Pinterest.

Pinterest Strategy Academy

I have a Google spreadsheet that automatically does the calculations to find the virality score.  I use it as a way to log which communities I’ve reviewed, when I joined, and when I left, as well as reviewing communities every 6 months.  This is provided free in Pinterest Strategy Academy a group coaching membership that helps you to learn how to market your business on Pinterest that includes these types of tools to save time along with live Q+A Sessions and Pinning Sessions each week for accountability and expert help. 

Blue Flame Number BFN by Jen Vazquez Media Pinterest Manager

Blue Flame Number (BFN)

The Blue Flame Number (also known as the BFN) is a metric used by Tailwind to measure the potential reach of a pin on Pinterest. It is based on the number of repins and shares that a pin has received, as well as the engagement level of the users who have shared it.

The Blue Flame Number is represented by a blue flame icon, with the number of flames indicating the potential reach of the pin. For example, a pin with a BFN of 50 has a higher potential reach than a pin with a BFN of 1.

The Blue Flame Number is meant to give users an idea of which pins are performing well and have the potential to go viral on Pinterest. It is important to note that the BFN is just one factor to consider when evaluating the success of a pin, and it is not the only measure of a pin’s reach or engagement.

To view the Blue Flame Number for a pin, you will need to be a member of a Tailwind community. The BFN is displayed on the pin’s thumbnail in the community feed, as well as on the pin’s detail page. You can also see the BFN for your own pins by going to your “My Pins” page and sorting the pins by BFN.

When you share a pin from a Tailwind Community, I recommend you share one that has a high BFN as it’s already popular so it should be popular on your account also!  You can read how often does the Blue Flame popularity number is updated by reading this blog on Tailwind 

Pin Inspector in Tailwind by Jen Vazquez Media Pinterest Manager

Which Pins Should You Share to Communities?

When sharing pins to Tailwind communities, it’s important to consider the interests and preferences of the community members. Here are a few tips for choosing which pins to share:

  • Share high-quality content: Make sure you’re sharing pins that are visually appealing, well-written, and relevant to the community. This will increase the chances that your pins will be repinned and shared by other members.
  • Follow the community guidelines: Each community will have its own set of guidelines for what is acceptable to share. Make sure you familiarize yourself with these guidelines and only share content that is in line with them.
  • Share a mix of your own content and other people’s content: Sharing a mix of your own content and other people’s content can help to keep things interesting and provide value to the community. Just make sure you’re not overwhelmingly self-promotional.
  • Pay attention to the community’s interests: Take the time to look at the types of content that are being shared in the community and try to share content that aligns with those interests. This will increase the chances that your pins will be well-received by the community.
  • Share Pins already published:  By sharing pins that are already doing well on your account, it will look more valuable and most likely have a blue flame which will be more attractive to the community members.
  • Share pins that aren’t doing well:  You can also try to share pins that are already published to your account but aren’t doing well.  It may be a way to get more eyeballs on those pins.
  • Share Pins from Pin Inspector in Tailwind:  This is a great way to share pins that are already successful and will be more likely to get re-shared.  Go to Insights in Tailwind and then Pin Inspector.  You can pick the ones with good analytics and select Add To Communities to the right of the pins.

Summary

In summary, Tailwind communities are a great way for Pinterest users to connect with like-minded individuals and increase the reach of their content. It is generally a good idea to share a mix of your own content and other people’s content on Pinterest, as this can help to build relationships, increase your visibility, and provide value to your followers.

When participating in Tailwind communities, it’s important to follow the community guidelines, share high-quality content, and engage with other members. To find the best communities for your content, it’s helpful to look for communities with a high virality score and a large number of active members.

Additionally, the Blue Flame Number can be a useful metric for identifying which pins have the potential to go viral on Pinterest. By considering these factors, you can maximize your reach and get the most out of your participation in Tailwind communities.

Don’t forget to pin it!

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Here is more information that may be helpful!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...

ChatGPT for Wedding Pros: A Game Changer For Your Biz

ChatGPT for Wedding Pros - A Game Changer For Your Biz by Jen Vazquez Media

ChatGPT for Wedding Pros: A Game Changer For Your Biz

What is ChatGPT? GPT (short for “Generative Pre-trained Transformer”) is a type of language model developed by OpenAI. It uses deep learning techniques to generate human-like text, and it has been trained on a large dataset of human-generated text to predict the next word in a sequence. This allows it to generate coherent and plausible text that can be used for a variety of natural language processing tasks, such as language translation, summarization, and question-answering.

ChatGPT is a variant of the GPT model that has been specifically designed for use in chat applications or for generating responses to user input in real-time.

I’ve been using ChatGPT for a few weeks and I’m super excited and shocked at how amazing and simple it is to use.  Plus it’s free.  You can sign up yourself here and I HIGHLY recommend you do as it’s an extreme time saver!

This was a recording of a Clubhouse Room in the Wedding Pros on Clubhouse

SPEAKERS: 

Jen Vazquez, Shaun Gray, Hope Douglas, Autumn Tall, Heather Cox

Jen Vazquez  00:06

for everyone. Hello, what’s going on? Good morning. I’m just, I just uploaded a few of my searches so that people can see kind of what it looks like. And now I’m going to do topics. How are you? I’m good. How

Shaun Gray  00:40

I am so obsessed with this.

Jen Vazquez  00:45

Honestly, you guys, this is the biggest. Let’s be honest, Shawn. I think this is the biggest game changer. For me for a tool that’s free. I don’t think there’s anything else that compares.

Shaun Gray 00:59

Yeah, I totally agree, you will never ever find a free tool for your business that does as much as check GPT will.

 

Jen Vazquez  01:09

And and as a heads up just as a heads up. We don’t know how long this will be free for. So we’re telling you now because it’s free. Right now it is an open source. We’re going to tell you all about it first, then we’re going to give you the link for you to go sign up. And then we’re going to make some suggestions on the types of things that you search for. I did notice when I logged in today that it says we’re experiencing exceptionally high demand, please hang tight as we work on scaling our systems. And that’s because it’s literally all over the news. So Shawn, if it’s okay with you, I’m gonna get started with just describing what chat GPT is. Absolutely. Okay, perfect. So this is actually taken from science focus by the BBC. So I figured it was pretty pretty good. You know, pretty good. Chat GPT everything you need to know about open AI as GPT three tool. So open AI is making headlines again, with its latest viral use of artificial intelligence. But what is chat GPT? And how does it work? For years, there’s been a worldwide fear of AI Artificial Intelligence and its impending takeover of the world, who knew that it would start with the world of art and literature. After months of dominating the internet with its AI image generator, which was titled Tao E to open AI is back and everyone’s social media feed again, thanks to chat GPT, a chat bot made using the company’s technology GP T three. It’s not exactly the name that could be easily the title, the random computer component or vague legal reference. But GPT three is actually the internet’s best known language processing, AI model. So what is GP? Three? GPT? Three? And how is it used to make chat GP T? What is it able to do? And what in the world is a language processing AI model? And so it goes into a lot of things. But I want to just say that, and tell me, tell me what you think, Shawn, but 2020 and dateline and all of those sorts of news programs. Whoops, I just lost my wallet. Can you hear me now? Still? Yes. I took off my scarf from leaving this morning. Um, anyway, it. It reminds me of Do you remember the 2020 or Dateline, I don’t remember which one it was where they had, for lack of a better word or robot. But it was an artificial intelligence. It sounded like a woman. And she was having a full conversation with the news reporter person full conversation, like scary, realistic conversation. And this is a cross I would say, between all of the AI tools out there that you pay for like jasper.ai and everything that takes all of the information that they have uploaded from the internet and elsewhere. There’s it’s from everywhere, and they sort of regurgitate the information in a conversational type way. But giving you the information that you need for a variety of things, and I know that was probably very confusing, but Shawn, you tell me what your what you think of it as

 

04:53

well, when i i Look, I remember along those same lines, because I remember that story. I’ve kinda I’ve kind of always cyanide

 

Jen Vazquez  05:02

artist and it was scary, right? Yeah.

 

05:05

I remember a bunch of social media posts like four or five, six years ago, where people would be like, I asked a robot to watch 500 hours of Seinfeld, and write me a Seinfeld script. And it like, made sense with a few kinks. Now that we’re five years later, from that point, you can see Chet GPT, and there are, can, I haven’t found any, like glaring kinks in the information that it spits back out?

 

Jen Vazquez  05:37

I’m scary. It’s scary to me because there aren’t. It feels like I’m talking to a person, which gives me a little bit of the heebie jeebies. But at the same time, it has saved me so many hours and hours of work in just the last week and a half. Like, Oh, well. So here’s the link that I have posted on there. I just captured two photos of the conversation. Sean and I have, over the last week have had a ton of conversations. big aha moments, like, oh, em, gee, this is so scary. Good. And it’s not just blog writing, right? Like, that’s how I thought of it at first. But Sean, but Sean asked a question about his sort of ideal client avatar. So I’m gonna let you share the story, Shawn, because I never thought about asking it that. And when you asked it, that it took me off in a billion different ways. So I want you to relate to everyone, kind of what you did and what you found.

 

06:51

Sure. So I had, like, Jen, when I started, I was like, Oh, my goodness, like now I don’t have to worry about writing blog posts, I can just have it right, my blog posts for me. And so I put in a couple of queries and got some good blog posts. And then I remembered, like, all of the information that I’ve learned from Gen. Mark, Rene and all the other marketers that I get, and I’m like, Yeah, okay, great. I can write blog posts. But why not take this opportunity to see if I can write a blog post geared to my ideal client? And then I thought, well, how do I actually know what my ideal client is? I’ve never really I even Jen, this. I haven’t shared this with you. But I hearken back to a conversation where you kind of asked me in a room we were doing together kind of like, well, who’s your ideal client? Yes. set off a few things. Do you remember that? Yes. I was like, Okay, well, let me get my conversation with Jen hat back on and I just asked, I asked Chuck GBT, I was like, I’m a wedding planner with 10 years of experience. This is the kind of weddings I want to go after. This is what some customers have said about me and reviews. Can you write me an avatar for a client and what it spit back to?

 

Jen Vazquez  08:04

I want to cry when I see.

 

08:08

It, like gave me the names what they’re too busy, because they’re both professional workers, what they value in a guest experience, they tend to err more on like, they they spend their money on experiences rather than things. And as a, as a wedding planner, who sells an elevated experience. I obviously want a customer who already places value on those experiences. So it wrote me paragraphs of information that was the most beautiful client avatar gave them names. The Ted GBT called them Mary and John. And so what I did with that information, is I copied it and put it in my notes app. And then every single time I have asked to write a social media caption or a blog, I say, write it as if I’m trying to convert this customer avatar.

 

Jen Vazquez  09:09

I have to say that I have taken it a step further. I asked, I asked it about the avatar, same situation you did. I literally copied you. And it came back with Sarah 35. Like it lists like a ton of things. And then I said, Okay, Sarah is my client. Avatar. Can you remember her? Right? And it says, No, I can’t do that. I don’t have a memory or what? I don’t remember the words that it says. But the very next question is, can you what blogs would be attractive to my target and it knew it because I just had a conversation. I think if I had, you know, waited and two days later came back maybe it would be confused, but because I had just talked about the client avatar so I did the same thing you did. And I have, I now refer to it as Jordan. It named it Sarah. But I named it Jordan because that’s my daughter’s name. And she was has always been my sort of ideal client. And so I took Jordan, my avatar, and it’s so far it’s remembered. Now, I don’t know if it’ll remember now that I haven’t been in in two days. But it’s, it’s scary. Good. So I’m uploading the link for you all. And I would love to invite you to sign up now you do have to sign up for it. And I kind of liked that. Because I think that maybe ultimately, like it did for me, it kind of remembered the conversation. Maybe it will in the future. I don’t know.

 

10:44

Well, I’m sorry, not late breaking news. The latest update says it’s working to recall conversations and Pat’s on the desktop model.

 

Jen Vazquez  10:55

So it may have been testing when I asked that question, because it did give me I said giant, Jordan, my ideal avatar, and it it ideal client avatar, and it remembered. So it maybe was it because it’s keep in mind everyone that this is a big beta test. Right? I don’t know how else to say that. But it is, it is in testing mode. So everything we’re asking, and everything it’s giving back to us is learning and learning and learning to be able to do the same for other people, right. And so when you sign up, it’s free. And it’s free to ask all these questions. Now, after a while, confess, I went crazy for in a day. And at some point, it said, Okay, give me a break, or Okay, now or something cheeky, and I was cracking up like I, I messed up anyway, what I would love for everyone to do is to click on that and sign up for it. And down at the bottom is where it’s got like a kind of a browser bar, if you will, and put in there might say my ideal client is and you can say, female, or you can say male or a couple or whatever you want to say but be very, I’ve found Shawn, that if I was very specific about their pain points, and what they’re looking to accomplish, that it was more successful that way.

 

12:34

I’m glad you brought up pain points, because and I also like how we kind of did the same exercise with different variations. Because when I got my avatar, the next thing I did was can you list possible pain points that this avatar would have when planning their wedding. And they gave me like four or five of them. And then I don’t want to like put the cart before the horse. But I took each one of those pain points and asked it to write a blog post of how I can address each of those pain points. And then I scheduled it out from a blog publishing standpoint, once a week so that now I’m I’m have the foundations for a four week social media strategy.

 

Jen Vazquez  13:15

Oh my god, I have written three blogs to two blogs that are published right now. They’re the most recent blogs. And it’s scary good. And it’s not spitting back to me kind of what the standard because Pinterest changes all the time. So my assumption is that it wouldn’t be effective with Pinterest, because it’s there’s so much information out there. That’s all sort of random and old. It’s all current Shawn. I’m, I’m, I’m shocked. Like it’s, it’s it’s not just recalling data that it’s learned. But it’s regurgitating data. That’s the most current, I believe from Pinterest. It it is like it’s heavier weighted on the current information, if you will. So I would love if you guys sign up. Because I mean, there’s no reason not to like, Shawn, also, please talk about the scripts, because I think that’s something that is insanely good, too, because a lot of us struggle myself included with scripts or things for social media.

 

14:27

Sure. So when you’re kind of giving it a prompt, and maybe you’re writing a blog post, for example, ask it to write a blog post and then say, and how I structure it is I start with a blog post and then I say write me an SEO, rich title and it does and then I say write me an SEO description under 400 characters and it does and then I say write me a tick tock script under 60 seconds talking about this blog. Now if I leave it at that, it will give Me a wildly like, production with scenes and what I’m supposed to be doing. But if you know me on short form video, you know that that’s typically my style. So I have to rein it in and say no, no, no, I’m just taught like, I’m a talking head on camera, deliver

 

Jen Vazquez  15:21

what I said, Yeah. And then and then

 

15:23

it rephrases The script in one scene, and it’s like, okay, so wedding planner says, and then delivers the script. And it might say, like, pause and turn to the left or something like that. But it really does keep it on a single face to camera shot. style. So you can you and I say that to say whatever your style is. You tell her that? Yes. Yep.

 

Jen Vazquez  15:50

I’m, it’s bizarre, because I’m not used to being able to give feedback, right? With the other AI tools that I’ve used. You kind of get what you get. And then you like, ask for another version, maybe. But with this I have taken. So I’ve asked it to do a short blog for me. And then it’s usually like five points, three points, which is my style, which is what I asked. And then I will take one of the points and I will ask it to write two paragraphs about that point. That will be attractive to my ideal client. Oh, am G? It is spot on.

 

16:30

And Jen, you I know you probably know this. It’ll even right. Pinterest. Pin title? Yes. Oh, right. What do they call albums, not albums, board titles. And

 

Jen Vazquez  16:45

yes, yes. And, and let me just say, by the way, the biggest mistake that even some Pinterest experts like people who are newer to Pinterest, and are our experts online, get this wrong. You want a board title that’s super, super simple, and very specific to your ideal client. So if you’re a wedding pro, you don’t want to just say, you know, wedding inspiration you want to say wedding inspiration for Houston, Texas, like it. And it did that. It actually

 

17:20

I just by first I now have a board for reviews thanks to chat GBT and being serious about scheduling out my social media content. And so one of the boards is reviews that I said write me a board title for a Houston wedding planner. testimonial page. And its title is Houston. Love colon wedding planning client reviews. i

 

Jen Vazquez  17:46

Yeah, it could not be more perfect from my since 2010. I’ve been on Pinterest and and working in it. And that is exactly what I would have said to you. I mean, probably not. Houston love because that’s really cheeky and cute. And I’m not that creative. But the whole fact that you also put the wedding planning in with the Houston means that you’re going to get your ideal clients that want to follow that board. It it is. It is perfection. And I’m really excited. Has anyone signed up and played with it a little bit. I would love love love to get your input your thoughts. Oh, here we go. Hope yay. Hope this is a game changer. Hi, hope tell me everything you’re on mute hope if you’re talking

 

18:55

Oh, it looks like autumns been playing around with it to

 

Jen Vazquez  18:58

come on up guys. And hope you need to press the bottom right. My There you go.

 

Hope Douglas  19:08

Sorry. I’ve been speaking to myself. No, that’s okay. So Hi, Jen. Hi, Sean. Yeah, so I haven’t signed up yet for this one. But I just wanted to share some stuff. So basically, before jumping on this call a couple months ago, I had aI things coming up in my feed. So and knowing that I needed to do blogs and everything and thinking oh my gosh, I haven’t got the time. I thought let me invest so stupidly or not. I went and invested in an AI product that cost me I don’t know about 300 Plus UK, UK pounds which I can’t remember how many dollars that was and then I was completely disappointed I can say right now because you know it probably missed all these things. The ads, I read through the ads, I watched the videos.

 

Jen Vazquez  20:04

That’s for a refund. Seriously?

 

20:08

Yeah. It said, Oh, it’ll do this. So I went in I thought, okay, they said blog topics, and then we put blog topic in. It was just coming up with random things, things that didn’t make sense. I was pressing, add more, you know, like, and things. It just was not working. I did email them back. thing. And it is not coming up with the things that I wanted to I’m a wedding planner, does it not understand wedding planning. And I was told, oh, sorry, that function doesn’t work. But you’re you’re probably right, I should actually get my money back. Absolutely

 

Jen Vazquez  20:47

get your money back. 100%. Plus, I will say, Shawn, I think you made note of it before, that this is the latest and greatest. This came out in November. And it’s heads and tails above all the others, including jasper.ai, ai and all of them with the exception of I’m sure it’s an open AI open source platform. So I’m sure they will now incorporate it into their systems. That’s my assumption, of course. But I had invested myself in jasper.ai, which was great at the time, it is night and day with this, and this is free right now. So you definitely sign up hope you will. Now, I will say to be very blunt, that what Shawn and I found is you will get out what you put in, like you do have to write Shawn, like you do have to be specific, you do have to give them as much information as you have or you know about your ideal client, then it will be next level. I’ve never seen anything like it. But it did take us putting in the work. Okay. Yeah.

 

22:07

A couple of things that cause like, like hope. And like Jen, I went into try and copy AI and I tried Jasper a couple of months ago. And one of the limitations that I found was the amount of words you can use, like within a month. Yes. And with and when you have a word restriction or word limit restriction, it hinders your ability to experiment to play around to ask be creative. Yes, yep, yes. And chat GPT. Without, currently without a word limit restriction. You can drill down re edit, asked to put, I want it with a humorous spin, I want to be I want it with an expert voice, etc. And it’ll it’ll do all of that. For you. I real quick example. If I asked it to give me five tips for choosing wedding invitations, it’s going to spit very generic, very high level, you can get it anywhere. But I was in a room with Jen when she did her Pinterest predictions last week. And she was talking about a lot of people were searching for gender neutral wedding invitations. And so I asked her to write me a blog with five tips on selecting gender neutral wedding invitations. And the only kind of thing that I didn’t like was that it gendered color. But I understand that that comes from like, historical, like, pink aisle for girls glue, I Oh, yeah, boys. But the rest of the information was, in my opinion valid and something that I thought worth sharing for the audience. And those are niche specific terms that that your ideal client could be searching for that there is no content to help them along in that process. So I would say when you’re playing around with chat, GPT try to really get into what your client is searching for and how the chat GPT can work to spit the information out to you and then what I would say tweak it in your language kind of how you speak and the opportunities are endless for for con this, this it there will be no greater content creation tool for you none. Like none when they put a paywall up I’m like, Well,

 

Screenshots from chat.openai.

chatGPT
chatGPT by Jen Vazquez Media
chatGPT
chatGPT by Jen Vazquez Media

Jen Vazquez  24:31

I’m gonna pay right like okay, and and I do want to point out before we get to autumn, thank you for coming up here. And if you guys have tried it out, come on up as well. We would love to get a conversation going. But so I always say garbage in garbage out, right? Like we have to put our personal spin on things when we ask it questions to make sure that we’re getting our personal voice back and it There has been a concern with Google that Google is so smart that it can see when you’re using January last year, it’s insane. So I apologize anyway. It, it has it, it can see a eye. And so what I have always done like when I’ve used Jasper, det AI and other AI type things, is I make sure to include my brand voice and how.

 

25:53

January coming back. Home, we’re gonna have to wait until Jen can come out. There she is.

 

Jen Vazquez  26:01

Hi, I’m so so sorry. Anyway, I always put in my brand voice. So I’ll take whatever paragraph I get. And I make sure to change a few words into how I speak. Like I don’t say, I want to, I always say I want to, like that’s just part of my brand voice and the way that I speak. And it is the way that we will sort of not potentially get deemed by Google and doing these things. But even still, I’m gonna go out on the ledge here and be very controversial. I have zero time running two businesses. And I feel like getting content out is almost more important than have it be perfect and get the biggest reach possible. I’ll take whatever reach I can get with getting this help with valuable advice. I do always change the summary and things like that. And the words like I said, because I think it’s important that things are me. But and and has I’ve been putting this content information into the chat. I have been getting back more things with my type of words. Have you noticed that Shawn?

 

27:21

I’m sorry. Yes, that’s I’ve seen the same thing happened to me. It’s it’s, it’s like it, even though it doesn’t hold that it’s almost like the more you engage with it, the more it kind of understand what your style is in speaking.

 

Jen Vazquez  27:36

It’s so It’s so crazy. All right, thank you so much help what you can stay here, stay up here and still have conversation. But I do want to get back to autumn just in fairness to autumn, come, come on up autumn come off of mute.

 

Autumn Tall  27:51

Um, I literally, I literally signed up, like when this room started. And I am astonished at

 

Jen Vazquez  28:01

I cried I literally

 

28:05

the amount of money that I have spent on blog posts, because I just frankly, don’t have the flippin time. blog posts and even like social media I that I’ve spent so much money on just even like social media, like someone to write my, you know, captions and all of that just because I literally don’t have the time like between client work and meetings and all that. So to have this and like, I don’t understand that it’s free. I’m like, I just I’m like blown away.

 

Jen Vazquez  28:42

Yeah, I am. I know, because it is an open source. So I believe that it’ll be free for a little bit. I don’t know how long nobody really has guesses. But it is built on open AI, which says to me that somebody will probably want to come out and put something that’s, that’s free, and it is free right now. And we should use it while we can. The other thing is I’ve had a lot of Pinterest experts and social media managers who are, frankly, very concerned about their business going downhill. But what I will say as a Pinterest manager is that I don’t I don’t have that problem. Because even if we can get all of this great rich writing, somebody still has to take the time to go on and post it and interact with the post. So I feel like it’s it’s not going to replace a manager per se. So for anyone who’s listening to this now or later, I don’t think it’s going to like replace jobs per se and let’s be honest, Shawn, you and I’ve spent a quite large amount of time I’m getting in and feeding it the information that we that we want to get out of it. And I don’t know, frankly, if everyone would be much time. But you know, it is it is insanely good. It has saved me to date about 25 hours. What do you think, Shawn, that it saved you over the last week or so

 

30:26

to? Jim, I am not I have been a strict and disciplined with it up until this point. So I can’t look at it from that. Like from a time saving standpoint, what I will say is I’ve been able to create and schedule out my social media weeks in advance in a way that I never have been able to before. And what you said is so true. Because once you get that copy, okay, well, you still have to go create, you still have to schedule out this Yeah, Pinterest this for Instagram this for tick tock. So there’s still a time spent that you could offload to a Pinterest manager or social media consultant or whatever. So it’s not like the be all end all of like taking away jobs. It’s just it’s, it’s a leveling of the playing field, in my opinion, to get people to take their content strategy and their marketing more serious, especially newer or smaller companies that might not have the resources to invest in a team. And I think that’s important. I think people who go after clients from the manager standpoint, now can really level up their own offering, yes, and get their ideal clients in the mix. So I’m, I’m less scared of like, Oh, they’re coming after jobs with a tool like this.

 

Jen Vazquez  31:51

Yeah. And because AI is, can bring up fear, from a lot of people from a lot of different things, right, taking over losing jobs, there’s always a bunch of fear. And I just wanted to put it out there that it is part science and part like real life and that they’re pulling from data that’s been written and stuff. But but it’s truly what it’s, for me, what is provided is taking in the information from me, and me being very specific on my marketing and who I’m targeting, to put that information in so that I get this very rich blog or any kind of content, that it just takes away some of that brain power.

 

32:50

For sure, and let me really quick give like a personal story of how I use chat TPT and when I say it’s not coming for jobs, you might listen to this story and think differently, but I want to get really serious about when I think about my personal branding, I want to get serious about my personal style and how I portray myself in like a like a wardrobe and how I present etc. So I had reached out to a personal stylist that I’ve known for a couple of years and asked like if she had time to do a consultation with me or like what the process was. I waited a couple hours she didn’t respond so I thought well hell, let me see what all AI thinks about this. So I typed into the AI I was like, Can you write me a personal style brief for a 38 year old white gay male whose colors are gray, blue and are gray, navy and white and is really inspired by mirror balls. It wrote me a style brief three paragraphs and then a shopping list of the core capsule pieces I should purchase to portray that it gave me like two coats two pairs of pants and shirt and a statement piece of jewelry. I then took that list went to Amazon put it all on my prime try before you buy trial. And I’m getting it shipped to me next week so we’ll be able to test it like

 

Jen Vazquez  34:19

it oh my gosh, Shawn, that is in saying

 

34:23

I’m so excited.

 

Jen Vazquez  34:26

That is insane. And it gave you the shopping list which is not really what you even asked for.

 

34:32

But it was like and if you want to if you want to see how this all comes together. Here’s the suggested shopping list of capsule pieces that you’ll want to purchase. Oh my a classic fit. wool coat in gray. Slim Fit black leather jacket, a navy pair of chinos a grey pair of chinos. That Halleck sneakers like that’s how specific it got when I said and inspired by mirror balls and it was like, metallic sneakers will show your funky, fun style and your maj to a mirror ball. It was my

 

Jen Vazquez  35:17

love mirrorball. So I had just had to say that. It is crazy. And you know, now that you say that, and I’m looking at chat GPT it says things like, it’ll explain quantum computing in simple terms. Got any creative ideas for a 10 year old birthday party like you could, you can literally ask it. Anything. Now we did have a question I wanted to talk about. Amber said that chat. GPT is at capacity right now not available. Anyone know if there’s restrictions in what countries it’s allowed in? I have no idea if there’s a specific country that it’s allowed in. I’m curious if anyone else signed up and was able to get in? I know that they’re limiting the people that can I know that they are being thoughtful to make sure that that that the computing time the scaling of the systems, so because I got that message that says we’re experiencing exceptionally high demand, then maybe that’s why I don’t know, Shawn, any thoughts?

 

36:37

I haven’t heard like country specific, but I will say sometimes it’ll say that and you just have keep refreshing. Yeah,

 

Jen Vazquez  36:44

that was just gonna say it tells me it tells me it’s busy right now take a break. And then I just keep asking, and then it gives me what I want. Heather, welcome to the stage. Hi, Jen. Lovely to see you. And hi to everybody. I am

 

Heather Cox  36:59

obsessed with chat. And she Beachy. And yeah, keep refreshing it. I get that all the time. And I just refreshed my browser, and I’m able to use it like in a second after it refreshes. So.

 

Jen Vazquez  37:12

So how have you? Did you just sign up? Or have you been using it?

 

37:16

I’ve been using it for two to three weeks now.

 

Jen Vazquez  37:21

And what have things have you used it for? And what has shocked you?

 

37:25

It’s insane.

 

Jen Vazquez  37:29

It’s not just me and Shawn. I was like, Are we like under a rock type of people? Like,

 

37:34

wait, I’m sorry, Heather. I was like, I was like, oh, Heather’s coming up. Oh, I hope she loves it as much as we do.

 

37:40

I’m upset. And yes, it can come for your job. So within my industry, I’m a web and social media designer, manager, content creator for multiple clients, restaurants, real estate, even in the wedding space. But it’s because Okay, so I had a assistant, intern, and she was writing copy for me captions, because, you know, just with one client, I have eight caption sets that I have to create each month. So that’s 30 Captions per document. So that’s 240 Captions per month, then that’s a lot just for one client. And, um, she was doing it all amazing job. But then, you know, I saw this and I was like, let me let me see what I could prompt it to do here. And it literally wrote me captions. If I just plug in specific keywords, my favorite prompt, you can even have it right you prompts to prompt it. It’s just how many you can get with it. But I think I’ve created over 500 I’ve lost count at this point 500 captions or more with chat GPT it does suck on the emoji side of things. If you ask it for emoji placement, like put it after punctuation or in between sentences. It just puts it at the beginning of the end. But it does write hashtags if you tell it to write like a write five unique social media posts about beat getting your engagement photo shoots for your photography company, including hashtag ABC photography, and include for topical hashtags, and it’ll do it. That is insane. It’s insane. So like, but you do need to proofread it because it does add some things, you know that you need to have it add a human element to it. It’s not perfect every time. And then another thing you can what I’ve used it for, it is captioned writing but it’s captioned template writing. So if I have let’s say tech two or now let’s say newsletter Wednesday, and you want to highlight one newsletter or that you have in your arsenal, every Wednesday, you can write in chat GPT create me a, or create five social media caption templates that will highlight one newsletter per week, including the title of the newsletter and excerpt and the link to the newsletter, and it’ll create templates for you. So, yes, it can create a press release template for you. These guys are insane. I’ve tried all of them and they work mad amazingly. So don’t sleep on it, because if you don’t use it, you’re just going to be replaced by it right? Well, and

 

Jen Vazquez  40:40

and so and I will save two we were talking about, you know, job replacement and things like that, because I’m a management person for Pinterest. And, and a lot of people are kind of fearful about that. But the fact is, is that you still have to have time to physically put it in. Even if it’s a third party platform you like, you might be able to do more with less people. But you, if you take on more clients, you still need help with all of that stuff. And a busy entrepreneur may not may still outsource, because they just don’t have time to be that human element, as you talked about. And what we talked about in terms of the human element is with regards to blogs, and Google and things like that, you have to put your brand voice in it. And part of that is training it on your ideal avatar, because then it can write you things that are very on topic, which is what Shawn and I have found. But again, you’re right, like you have to read it over and make sure it sounds like your voice. And that’s how you can avoid Google from not spreading your blog post as an example far and wide. Because it feels very AI. And this to me, a comparing it to like jasper.ai and other AI that I’ve tried, feels way more real. And way more like me as I’ve been using it than any other platform that I’ve tried. And it’s free right now. So jump on board. Any tips, Heather, any things that you think that people should know? I mean, one thing that Shawn and I said is garbage in garbage out, like you do have to tell it like the your ideal client avatar to get the most on brand type content. Any other tips that you can think of?

 

42:37

Yeah, so I mean, well, while writing the copy, you can actually tell it to write in a specific tone of voice. And if you train it to sound like you to take a copy that you have written prior and fed it that information, you can actually train it to have your tone of voice which is

 

Jen Vazquez  42:58

insane to me. And it is it’s like, like, part of it is like Shawn and I are talking to each other and going Holy shit. This is kind of scary how, like, I want to say thank you like because it’s so feels like a person. And then on the other hand, it’s saving me so much time that I’m not too scared. I mean,

 

43:24

so I mean, I love it. I love it so much that I I actually am stalking chat GPT on social media and I want them to, for me to be their social media manager.

 

Jen Vazquez  43:38

I’m not kidding. I’m doing the same thing. I don’t want to be at social media person, but I want to be in the know if something changes.

 

43:47

I mean, yeah, like I’m literally being like, I’ve messaged them, but like, I want to be your social media manager, please. Is there a contact information like play? Like, I’d love their social media and like they could do so much more with it. So I’m like to chat GPT like, I love you guys. Like I should literally write a proposal with Chad GPT because you can do that too. So that is

 

Jen Vazquez  44:07

so I didn’t even think about that. That is so smart. Do you do so you use it for social media posts and things like that anything else that you use it for?

 

44:20

I used it for my birthday at my daughter’s birthday party ideas for 101 Dalmatian street theme party I did that I use it a lot in my personal life. My husband likes to play with it. So he asked it to write a poem in the style of style of Edgar Allan Poe about cryptocurrency so like you did it. I wrote it a rap for my mom for her business called the fairy Potter. Like there’s so many things that you could do just just think of something I wrote an entire eight chapter ebook with this thing. It’s it’s literally just tell it to write me the time I write me a table of contents surrounding the top wedding trends for 2023. And I’ll do it. So just think about like how, like what you could use. It’s dude, like, every day, I’m thinking of something new. I use it for the mundane tasks I needed to like, right from January 1 to January 31, like Sunday, January 1 to Monday, January 2, like, I don’t want to do that. So I literally asked him to type it for me, and it types it for me. And then I can use that in my social media like planning. It can write you a content calendar for the whole entire month. Like there’s we

 

Jen Vazquez  45:37

what Shawn and I, what Shawn and I did before you popped on just to let you know how deep we dove with it. And Shawn did this first is he was telling it all the things about his client avatar, all the things that make his ideal client, and then it will write about, it’ll write to the pain points of that person. It is insanely cool.

 

46:06

And also about what Heather said, with the mundane tasks, I shared this in another room, I was walking bear. And I was like, oh shit, I needed to get my thank you emails out for that event that I did last week to my vendors that I hadn’t worked with before. So I was like, write me a thank you email about how great it was to work with the band last week at the Christmas party. And make sure to say that Cassandra went above and beyond and made it a great guest experience for everybody who attended. And it wrote me the email, and then I just copied it based. And so it’s like, I’m still putting the personal touches that it’s coming from me. I’m just not sitting there typing it all out from start to finish in the perfect email form. Chat. GPT does that. Another thing is that I’m writing like pitches to shows and like my earned media strategy for 2023. And it’s writing all of that information out for me to an email form, and then I just tweak it and send it. It’s literally freeing up so many minutes, it’s allowing you to multitask, and you’re not even realizing that you’re you’re literally splitting yourself in plain sight.

 

Jen Vazquez  47:21

Yeah, I mean, I’ve been playing with it entirely too much. And yet I’ve gotten more work done. Like I said, over the last week and a half to two weeks, I’ve saved about 20 hours of work. And that’s just from what I normally do, but it’s doubling like my work. It’s because I am not especially when I write emails, I am not a warm and fuzzy person. I’m the person who’s like, bottom line. And that’s not very friendly. And so yes, having it helped me write emails has done extraordinarily things for me as well. Any final thoughts? Heather, and hope any final thoughts before we can

 

48:03

write you an email drip campaign like an email sequence? It will like create a nurture campaign?

 

Jen Vazquez  48:09

Yes. I literally have that on my to do list for one of my newest, funny Holy crap,

 

48:16

like in Italy, right the template and like, where to put their name and like all that. Yeah, it’s insane.

 

Jen Vazquez  48:22

Question for you. Because someone had this question. And we didn’t know the answer. They asked, is it avail? Is there any restrictions in terms of countries and things but it’s allowed? I haven’t

 

48:33

seen that yet. I’m not sure though. My husband thinks that he has seen because he works in like the IT and security field as well. He thinks he’s seen some, like restrictions in different countries, but it hasn’t been confirmed yet. So you may Yeah. may want to

 

Jen Vazquez  48:54

and cat jpg. And if we’re thoughtful about it, I can imagine there’s some countries that don’t want this type of amazing capability because they want to control everything. So that kind of makes sense to let’s see. Karina had a question about adding in SEO keywords. Yeah, Karina, both Shawn and I, when we’re talking about blogging, they not only give you like, they’ll not only give you keywords for our ideal clients and their pain points, but it’ll give us hashtags as what just Heather just show shared with us. Obviously, like Heather said, you do have to put in kind of the parameters, but it will absolutely do that. So for my blog, Karina, it gave me keywords. It gave me a summary it gave me like it gave me everything I wanted, and needed and it’s all slanted toward my ideal client because I shared that information. That’s insane.

 

49:55

So real quick, just that my final thought will be my workflow. So that People understand like how you can use this for like multi layered what Heather’s been talking about what Jen’s been talking about. So you start with your right knee. So you get your customer avatar and then you say, write me a blog on how this avatar would be less stressed if they hired a wedding planner, and then it spits out a blog post. And then I asked it write me an SEO rich title for the blog, spits that out, write me a SEO description for the blog, spits that out, write me a three tweet thread, pushing the blog, and it writes that out with hashtags in it, then I say write me an Instagram caption that shows a graphic from one of the points in the blog, I’ll say like, focus on point two, and it’ll write me an Instagram caption for that blog, then it’ll write me a Pinterest title and description. I mean, so you can literally in a note sheet on your phone, have a complete like, introduction, social media posting schedule for this blog in literally three and a half minutes.

 

Jen Vazquez  51:14

That is insane, Shawn, I think that we should do another room on this. On our on different workflows, and so that everyone can get in, learn more, kind of figure it out and go from there. But I think this should definitely be a repeat room. What do you think, Shawn? And Heather, for sure. I see your hands. Absolutely.

 

51:39

Absolutely. I think we keep hosting rooms like this until all of the wedding pros who are on clubhouse and in our Facebook group are comfortable and using this regularly. Because just like Heather said, and I’m so glad she did. Yeah, either we get on board with this technology that saving time, or we’re going to be like the movie Ice Age.

 

Jen Vazquez  52:04

I totally agree. Hope any last thoughts?

 

52:10

Hi, I just think this has been absolutely amazing. I literally cannot wait to get home. So I have to travel. This sort of sign up and everything and play with it. I just can’t I just I’m so excited. So I take it. Can I just double check with you all though that it is I put in so I’m typing in or am I talking to it? Which one do I do and to get

 

Jen Vazquez  52:33

your typing in? I’m okay down the road. They’ll have a microphone capability. But for right now, if you’re typing it in,

 

52:41

okay, that’s fine. That’s fine. That’s absolutely fine. Yeah, I can’t I literally can’t wait. I’m so excited. I’m like Christmas is covered.

 

52:48

Hope I’ll send you it’s a minute and 42nd video that just shows the conversation I had with it to build my avatar. I’ll send it to you just like you’re

 

Jen Vazquez  53:00

sure, sure. Yes, I’m going to be creating a video like that as a real on Instagram as well and probably tick tock too, because I feel like wedding pros in general. But like literally everyone who is an entrepreneur should be jumping on this right now. Well, it’s free. I don’t know how long it’s going to be feel free for it could be free for a while since it’s open AI but you know, people are going to try to make money on it. And right now, like get in now while you can. And Heather. Sean and I were saying that we would pay for it if it got paid. Have you heard anything about what I’m

 

53:37

paying for it? It’s cheaper than me paying poorly for somebody I know. And I’m sorry, but that’s the way the world

 

Jen Vazquez  53:50

I know. I have my VA using it to also helped me with social media and stuff. So it’s like, you know, it’s it’s insane. Heather, do you want to come back for another room with? Yeah. All right. Well, we will go ahead and let you know when we schedule that next room. ppreciate it so much. Any any other final thoughts, Shawn before we move on?

 

54:17

Sounds good. Thank you so much.

 

Jen Vazquez  54:20

All right. I’ll see you guys later. Thanks for hopping aboard. And we’ll see you soon.

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What’s the only thing that’ll ever stop you from building + scaling the business of your dreams? YOU! with Em Ducharme  

Today we are chatting about the only thing that will ever stop you from building and scaling a business of your dreams — which is YOU!

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.

As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last 10 years in various sectors.  She’s raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multip 6-7 figure mark in a record-breaking time.

These were some of the topics! 

  1. I always love to hear origin stories so to get started, tell me about your business and how you got started.
  2. The only thing that’ll ever stop you from building + scaling the business of your dreams? YOU.
  3. What are your main focuses in business right now?
  4. Talk about business energetics
  5. Talk about feminine funnels
  6. Scaling strategies
  7. What 3 things have helped you grow your business? This could be tools, advice, etc.
  8.  

READ | You can read the show notes below

WATCH | You can watch the video here

LISTEN | You can listen to the podcast here

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Em Ducharme’s gift and connection points:

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Transcripts

SPEAKERS
Jen Vazquez, Em Ducharme

Jen Vazquez  

The only thing that you that will ever stop you from building and scaling the business of your dreams is you now if that really resonated with you, I’m very excited because my guest and I are talking about that and so much more. Welcome back. If you’re new here, I bring in experts in the marketing area to help you market your business effectively and simply but also by taking action. If that sounds like something that you are you interested in, then definitely subscribe so that you’re notified every time we release a new video or a new podcast. Today. I am super excited to be chatting with him do Sharon. She is a business strategist for influencers and experts who are looking to monetize and scale their audience through digital marketing and passive. work has been featured on major media outlets such as Forbes and thrive global and the good men project and business to community. As a former corporate sales consultant for a fortune 500 for Fortune 500 companies, major corporations and has helped to grow and scale businesses for the last 10 years in various sectors. She has raised millions of dollars in investor funds for the companies that she’s worked for, and personally was able to scale her own companies and that’s companies with an S past multiple six and seven figure marks in record breaking time. So welcome him. I’m like super excited to get into these questions with you. And I’m so happy to be here. Thank you so much for having me. Oh, of course. So I always like to start off first with how you got here question. So tell me a little bit about your business and basically like how you arrived to the business that you have today. It’s very hard to say in a nutshell. So I’m going to try to make it very quick but when I was 20 years old, I started my first business. I’m 33 now and it was a restaurant and two weeks after opening the first restaurant. My mother gave me a call and she told me she had six months left to live. She just had a cancer diagnosis. So it changed my entire life because first of all, I was living eight hours drive away from her, which was not sustainable. Like especially when you have a restaurant and a brand new one. You have to sleep in the restaurant. So that’s when I decided to find an alternative on what I could do to make money while I converse here and work from home. So I started my marketing journey then. And it’s it’s been years of errors and trials and successes and sabotage and all kinds of things that like we can dive in a little bit deeper later. But basically now I own multiple businesses. I have an E commerce I have a coaching business. I have other investments in building my portfolio of companies. So one of my dream was to be a little bit like a shark tank and I’m able to participate financially and my expertise and network into company. So this is what I’m focusing on right now. But it’s been a long, long journey to get here. You know, it’s funny because all of my guests sort of react the same because it’s always a windy route to get to where you are today. And chances are your business won’t look today like it does today, in five years from now, right? You could be doing something totally different. It is a normal sort of process through the life of your business, to change things and to pivot and things like that. We’ll be diving in a little bit of that later on. But let’s go ahead and start with that catchy title. Talk to us about how we may be stopping ourselves from building and scaling the business of our dreams. 

 

Em Ducharme  

So for me what I’ve realized when my mother passed away, I lost everything I had to file for bankruptcy. i My boyfriend that murdered 10 days later. I lost literally everything I went from having a public farm the year a brand new condo, credit card that had like almost no limit on I know having a restaurant and how like I was smelling and I was really, really solid. And then I lost everything. So every time I rebuilt something, I knew how to do it. I knew how to build businesses. That was something that was very easy for me but what was also easy for me is to sabotage everything and let it burn to the ground. And it took me many many many many years before I realized that the reason why I was doing that it’s because I was so scared of having something to lose that I was making sure I had never anything to this. I was making sure that I had like my own. It’s a little bit like in relationship when you’ve been hurt before and then you meet your dream man or your dream woman. And you’re I pursued like oh my god, I’m in love and then when it starts getting really serious, you’re so scared of losing the person unless you’re gonna make the breakup happen just because then you’re protecting yourself from failing and you don’t want to experience the loss again so you making sure you’re creating it so that you are in control. So what I realized that I was like, This is why I’m very successful, but I’m always in a feast or for me type of way like I would make a lot of money and then no money for months and months. I would create a very fast success and then it would crumble. Like I kept being up and down and up and down. And when I realized that I was the reason why I was in between me and I success. I was not scaling my businesses, even though they were genius ideas because I was so scared of building it and losing it again. So I had to shift the way I was looking at success and I had to decide that first of all if if it happens, I know I can survive it. Because I’ve done it for one time. I’ve survived losing everything. So if it happens again, I can survive it again. And then it happened the second time when I was working in finance. I had a I guess I grew so fast a ladder in the finance industry. Anytime I’m I put my head into something I make like hum homeruns like I’m really really good at going fast. So I invested into bitcoin in 2005 when it was like $300 I like I was so set again. And once again, I lost everything, all kinds of things happen and I left everything drift away from me. So when I realized that pattern after losing everything twice, and I decided that I would never once again, build something out of fear and sabotage is out of fear. But I would build it from my heart. I would build it from my passion and from the confidence that I can survive anything so it doesn’t matter what happens as long as I still show up every day and I never give up on one building. And now I built my business in a way that I could retire tomorrow and I would be living a good life and I have enough income streams that supports me. I have built a personal brand that supports me. I could literally just stop taking clients tomorrow and and be good for the rest of my life. So I did that because I really focused on building and being scared of losing everything and every time something bad happens I am not dropping my business, which is what I used to do. Every time something bad would happen. I would lose everything because I would drop it and I don’t drop the things I hold was hard, along with my success and that’s changed everything for me. 

 

Jen Vazquez  

Amazing. Hi. I first want to thank you for being so gracious in sharing that because I think there’s a theme on my YouTube channel and podcast of really sharing. You know what people might say are failures, which I personally believe are the catalysts to growth. Like if you don’t if things don’t fall apart, then you don’t really know how to rebuild them and the fear will get in your way every single time. So I imagine going through that process over the years has really represented itself in your business. So what are your main focuses in business right now?

 

Em Ducharme  

So one thing that I’ve discovered while I was rebuilding, once again, is that I used to build from a very masculine standpoint, I was trying to build a business like a man because that’s what I knew. And I realized that as women, we don’t build the same way we build from our heart from our intuition. And this is why now and my friend I’m really focused on teaching business energetics because it is important to learn how to operate and lead and feminine energy as well as driving in masculine energy and they are both needed and a lot of women who don’t know this, so they build in masculine energy and then they get burnt out or they’re tired or do these things that don’t actually makes their heart sing and they’re not happy with what they’re doing. And then they wake up one day they have a lot of money, they build something solid but they don’t even want to keep it because that was never aligned to begin with. So business energetics is one of the things. The second thing is I’ve created. After learning about energetics. I’ve created something I call feminine funnels, which I’ve been trademarking. Now. And the feminine Funnels is my version of funnels. I used to be funnel strategist. So funnels were really big for me. But when I learned about feminine energy to business, it was really disconnected from what I knew now. I didn’t want to manipulate people to buy my things I don’t want to make money just to make money I wanted it to be because it was as simple as I recreated my own version of my own vision, almost which I call seven internals, and it’s really selling with a heart and it’s not selling with marketing strategies that are manipulative and that are trying to get people scared or ashamed or guilty for buying. I really want people to buy from an empowered place, even if it’s coming from automation into my business. So feminine funnels was really big. And then we’re focusing on scaling strategies. Mostly using alternative marketing strategies. So being on the broadcast is really a good idea when you want to grow your brand. Because you are sharing an audience with someone that’s already out there. You’re sharing your knowledge and everyone is winning. So as long as everyone wins for me, this is aligned with my feminine energy. So I’m doing strategies that are aligned with the energetic that I want to bring to my business but those are three main focus that I have. Okay, so we’re gonna dive into all three because I do just really inspired and eager to know a little bit more as I’m sure our listeners do. So talk about business energetics photo, you talk a little bit about kind of what it is talk about some ways that people can use it to implement that. So when I say business energetics, what I mean to have a balance and to your feminine and your masculine energy. Your feminine energy is the fuel that you put in your car and your color is the masculine nature. They go hand in hand. If you don’t do the hard part is going to break down on the highway then if you only have fuel, you’re not going anywhere because there’s no vehicles that’s going to bring you somewhere and that’s the best way to do to explain it within the nology. So what I mean by this is, in order for me to run my business and be happy and be aligned, I must have a nervous system that’s regulated I must be happy and to stick around behind actions. I must surrender and trust into the work that I’m doing. So this example of energetics and that the balance is like for example, you’re preparing for something and then then stop looking on your inbox to see if someone bought if nobody buys on the freaking out your launch is a failure even though there’s still more weeks to go. That’s that’s an excellent balance when you you can launch things and it doesn’t seem like it’s a different thing. When I launch something when I promote the thing because I trust that every single day in my business is part of growing and improving my business. So it’s not about putting all my energy into launching a promotion. It’s putting my energy into selling and marketing. It’s just to continue to work every single day to work my business and my goals while regulating my nervous system while keeping time with the people that I love. While taking time to take myself off. Braiding what I’m doing is just in your feminine energy. So if you don’t know nothing that’s why it’s really hard to balance which means that for example, I work on business strategy. I work on my team. I work on laying money by finding a space and then once I’m done with this, I turn off my computer, my brain check. I don’t just say like tomorrow to do something. And I can actually be someone outside of my business and that’s something that’s very difficult for both the primary they’re everywhere. So energetics means you can have a balance between the two. So that’s what it means. That is that is really a good example for me and this is I take every Tuesday with my daughters and my grandpa and I had a really hard time talking myself up not thinking about business. And now after a couple months, I’ve read certain things on eBay. Then like, close your laptop and turn off and then I’m spending my whole day on the floor playing with my granddaughter and my daughter is a way to make sure that I get out by sitting up that day before getting to be done. So that’s just brilliant. Diving in a little bit. More on services. So that really is what we’re talking about, and the way that she was renting it. There are ways that you can work with her. So next let’s dive a little bit more into funnels. I know that you’re already marking it up by the time this airs it’s probably gonna be a trade you’re gonna go to an environment temp give me sort of understanding of arrived at you and and how sales funnels do that better their business. So basically every month is going to create a lot of MSM verification, money stainability and consistency to be their business. So for me it was really from the beginning thing, it’s a digital asset thing in my computer after I run it. I don’t like once and nothing happens with it. And so like having gold like in my my closet like that I don’t do anything with that I could use it to make money. So it’s a little bit like finance and you asked about how to make money when you haven’t met Seth and I kind of apply that logic. And then when you build there’s always a logic behind it. There’s always a strategy for long term behind it. We launched a free masterclass for pretty much always a group is behind that. So sometimes it was just launching things, but it’s pieces to fmoS and I need something that might as well do the Live platform instead of tutorial. Let’s get to benefit from it. For me to free them you Right You Evening Morning. You Return.

Em Ducharme  

And the since I need to do something for a funnel that might as well do their life path for instead of just reporting as the one else get to benefit from it. So for me to create the feminine funnels was a way that I can do whatever I want. I know that every month I have money coming in. I know that if I take time off, people can still serve themselves into my businesses. They can come shop into my business through funnels. So that’s that’s a very sustainable way of doing business but also using the work that you’ve done like we’ve worked so hard at creating, why are we not doing anything about it?

Jen Vazquez  

Repurposing is a big, big topic here. I am obsessed with it. I’m like put your heart and soul into one piece of content each week, but share it a billion places and places like you’re talking about that can automatically feed in years down the road. I focus on Pinterest marketing, and that is an amazing way to have constant people going into your funnels

Em Ducharme  

for traffic it’s amazing. I love Pinterest, secret.

 

Jen Vazquez  

That’s actually my business. But I like to bring everyone in marketing in here so we can take little pieces of everything. So in terms of scaling your business, like what are some mistakes that you see people making? And what are one or two things that you can sort of, you know, focus on maybe to not have those mistakes happen.

 

Em Ducharme  

One of the main thing that comes up when you ask me the mistakes is people they think they think it’s a badge of hunger to not have a team to not have sales page to not have funnels and to still be successful. But on the other side of it you don’t see that people are scared every month because they don’t know if they’re gonna make money or not. If they’re sick, everything stops because their life energies what brings money in if they are overwhelmed with something or something happens and they have less time than their clients are suffering because they don’t have anyone to help and fulfill the task. So building a team is really important. And now a mistake that I see people doing when they when they’re trying to build a team is they’re trying to hire one person that’s going to do everything

 

Jen Vazquez  

that just that just hit home. I discovered that this time last year. Oh, I have a team but I can’t imagine you’re so right. It is not a badge of honor. It is not a an effective way of running a business. Yeah,

 

Em Ducharme  

and it’s the same with people. I don’t run ads. I don’t run ads right now, but it’s not a badge of honor. It’s amazing to know how to convert content organically and I truly believe you need to learn how to convert organically before pushing paid traffic. Otherwise, you’re testing with your money instead of testing organically, very smart, but it’s not. If you have a winning formula. Why don’t you want more people to have their hands on it? I don’t understand. It’s not a badge of honor not to do ads as well. Just as an FYI.

 

Jen Vazquez  

Is that is that is perfect. Um, tell me three things that have I love to ask this of everyone because I think it’s sort of illuminating. What three things have helped you to grow your business and this could be tools this could be advice, this could be whatever.

 

Em Ducharme  

So the first thing that I would say was I always invested in myself outside of where I was like investment that stretch myself. And a lot of times we invest what we can afford, but then we if we can afford it, it means it’s not really a stretch. So that means we probably are not going to really see a difference because we’re already kind of there. If you want to quantum leap like people call if you want to go really fast and jump timelines. Then investing outside of your comfort zone is where the growth is going to be. So for me, that’s always been the case I have I have period in my business in my life that I don’t invest into myself for my business, I invest into my lifestyle, and I think this is also super important because what’s the point of building this if we’re always chasing the growth it’s amazing to I took six months of investing into my business just running it as is. And I invested in my lifestyle. I went to intro for Chile’s house. I went to Italy for an amazing trip and I did not hear bones right like it was amazing. I got myself a Porsche like I invested in my lifestyle because I want to enjoy what I doubt but now I got back to home from my trip and I’m I’m investing into my business again. I reinvested into mentors that were really stretching me like five figures, months investments. So I’m back to I’m being stretched but that’s why I grow so fast is because I invest out of my comfort zone but I also take time to work on appreciating and celebrating what I do. So that would be the first thing. The second thing like I said to build a team and to build a team in a way that everyone is going to have their zone of genius covered I in building that company culture. My team members never leave one day without saying I love you every single day. They have to like it doesn’t exist in my life that they don’t tell me I love you. I made their life too good to be true because too good to be true as the standard that I live my life on and that’s what I offer to them and I spoil them and I make I make I make them very happy to work with me but then it makes me very excited to work and it makes it that whenever there’s a problem or something’s going on, they are going to go all the way in to fix it because they are so happy to work with me and they want to make sure I’m happy as well. So it’s not a dynamic of I have employees they have something to do and that’s it like we actually built a family and my business

 

Jen Vazquez  

which they have. They have a buy in to the they have a personal investment business as well. That’s that is awesome. Yeah,

 

Em Ducharme  

that’s that’s leadership for me feminine leadership. I want to build them into leaders because I truly believe I don’t need workers. I need leaders. I need people that are going to take initiative. I need people that are invested. They have skin in the game in my business. They feel like we’re building this together, not just they’re working for me and then they get the paycheck because they don’t care about me and my business. If that’s the only thing to work for a store paycheck. There has to be more substance than that and more experience and a better reason. So that’s something that’s really will help me and the third thing would be to like I said to turn everything that I built into digital assets and to have a membership. So because of all these income streams I make over like every month I’m going to make at least $30,000 Just coming from from my courses in my membership. I don’t need to work and I already make like high six figures per per year. And everything else that I do because I launch a course every month I launch not for every month then it’s all extra money. So this is it makes it really fun for me that I can take it easy if I want or if I can go all in and have a really, really really juicy month. So I get to choose which direction I go depending on my energy depending on my plans on my traveling and all these things. So these are three things that really really caught me.

 

Jen Vazquez  

Those are those are really really good. Really good. Um, before we get the amazing gift that M is so generously sharing with all of the listeners and people watching on YouTube. Tell everyone about the services that you provide because I have a sneaking suspicion that people are curious about what type of services you offer.

 

Em Ducharme  

So I do entertain. I mostly do mastermind and membership when it comes to life things. I also accept here and there are private clients. But what is amazing about My business is I decided to build on every topic that I’m very passionate about. So whether it’s funnels, whether it’s memberships, whether it’s online courses, whether it’s an emotional intelligence, leadership, confidence, I have a course for everything and every year I re launched a course live or I have it available for self study. So basically, when you come in in my world you can shop and choose what what is the right thing for you right now and there’s always something available.

 

Jen Vazquez  

That is That is really cool, because like you said, we’re always on a different timeline, in terms of where we’re investing in what we’re learning and what we need at the moment right now. And it sounds like you have literally something for everyone at any time. And it sounds like you rotate every year or so updating what you already have and then doing it live because there’s that power in live education I firmly believe in but then it’s available for everyone as they want it to like you said self serve. That is awesome. Well and is sharing with us a gift of five days to 5k. So tell everyone a little bit about what that is. So this

 

Em Ducharme  

is a free course there’s five modules and if you like this conversation that’s probably going to be really JC for you. So basically, they subtyping is a cash injection for so I teach you how to create a cash injection offer that’s going to create at least 5k immediately and it worked. It’s been proven hundreds of times people have tried that and it work and I also teach all kinds of pieces that are making it work better. So whether it’s the feminine or masculine energy aspect, business energetics, I teach content, I teach promotion, I teach everything that’s needed to know in order to make it work, make it work for the animal language and it’s completely free. So because your your your listeners gonna like it.

 

Jen Vazquez  

I love it. I’ll definitely be going and doing it myself. Thank you so much for your valuable advice and also for your time today. Because I know it’s very hard when we run big businesses to be able to be available for these types of things. What is the best way I’m gonna have all your information that you’ve given to me for our YouTube watchers or our podcast listeners, but what is the best way to get into contact with you in case anyone wants to like literally take this conversation a step further. So I would say Instagram

 

Em Ducharme  

to Sharm is really the best way to reach out to me. I manage I don’t manage all my social media. I don’t manage my Pinterest. I think I manage my Instagram because that’s really something that I enjoy doing. So you get me in the inbox. So that’s

 

Jen Vazquez  

the best way to do it. Perfect. All right. So I always like to end by saying we’ve gotten some really valuable advice from him today on this call. And usually when you listen to a podcast, you’re gonna get one or two things that really resonate with you. And I just encourage you to go and put it on your calendar. Right now to take action on those one or two things. Where we tend to fail is that we get this education, we think, Oh, that’s a great idea. And then we’ve forgotten about the next week. So definitely take some time to work some under time to be able to take action on some of these things. Even if add to enjoy her free gift or to reach out and actually start up with her. Thank you so much for your time today and hope you all have a good day. Bye bye You

MY SUMMARY OF PINTEREST’S “INSPIRE HOLIDAY SHOPPERS WITH PINTEREST” WEBINAR

LATEST PINTEREST NEWS inspire holiday shoppers with Pinterest (webinar) by Jen Vazquez Pinterest Marketing Strategist

MY SUMMARY OF PINTEREST'S "INSPIRE HOLIDAY SHOPPERS WITH PINTEREST" WEBINAR

 

The webinar was designed to give us an introduction to crafting the perfect holiday campaign for your brand as early as possible. 

They reflected and noted that it’s been quite a start to the 2020s with going through unprecedented times of global pandemic, political unrest, as well as poor and mixed the sobering realities 

Adults are spending 50% of their waking hours online. And more than ever, people are saying that being online makes them feel disconnected. From themselves and their interests. People feel sucked in, burned out, anxious from social comparison. Given the realities of a heavy news cycle, and negative messaging on many platforms, people often turn to Pinterest for a much-needed break from scrolling through not-so-good news. 

Pinterest is viewed as a place to discover and be inspired. Pinterest wanted to learn why people turn to Pinterest and what specifically feels good about the platform? 

What they found was that Pinterest is a different social media platform building a more positive place on the internet, where you can find things you actually love. Where creators can be known for expertise, non celebrity and where you can plan for an amazing holiday celebrating with your friends and family. 

A recent study by Nielsen shows that Pinterest is the number one place people go for inspiration online and off.  So Pinterest decided to take a look at how to move people towards decisions on the platform. 

They found on Pinterest that 97% of searches are unbranded people come to Pinterest to plan and do without even making up their mind about what to buy.  

Pinterest drives 10x Higher branded searches off platform. That's a trigger moment that happens on Pinterest. Inspirational environments actually help people make up their mind. We call this decision making behavior, the NEW ROI a return on inspiration. 

So how does this impact the way you should be thinking about the holidays this year? 

2022 Holiday Research

Pinterest shared what they learned from 2022 holiday research that highlighted one important thing.  —- the holidays will be different this year. The holidays will be more expansive, more personalized and more dynamic than ever.  Because the past two years have forced people to reinvent the way they plan for and celebrate the holidays, they have expanded their definition of what the holidays mean. 

People are looking for new ways to bring fresh joy to their traditions, and personalize their holiday plans to suit their needs. While all of this reinvention may have started as a necessity, it's now become the norm and people like it giving them permission to design plan and celebrate their holidays in the best way for them. 

All of that means the need for holiday inspiration has never been greater. Pinterest shared a video of pinners and what they have to say about planning the holidays.  They shared things like:

Pinterest allows me to visualize ideas that I have in my head.”

“I have categories for Christmas baking, Christmas dinner ideas, Christmas party ideas, Christmas outfit ideas for those days where I'm going to events

Pinterest offers some more environmentally conscious and budget friendly opportunities to decorate your home for the holidays without actually breaking the bank.”

without Pinterest I also wouldn't have been able to do things like hold my annual friend Miss at my new place. And I think in a way it kind of helps me get a bigger view of what's possible for home decor. Secret Santa gifts and even holiday snacks and meals.”

Pinterest really inspires me to not only find great gift ideas and try new brands, but I also feel that I'm just becoming a better host go on there and I see something I'm like yes, it's exactly what I've been looking for.”

“I was inspired to get a Black Christmas tree and who would have thought it would look so kind of neutral, but yet something unique. And it's a way that I can also use it for Halloween so it's dual purpose and create a specific for each of my best friends and just start adding things to it whether

 

More Research

What pinners shared about Pinterest is that they are really excited to celebrate more holiday moments of all sizes like big moments and a lot more of the small moments. And they've already started planning many of those moments and celebrations on Pinterest, which means there are even more opportunities for you to reach them and boost your holiday sales. 

Pinterest’s research shows that shoppers on Pinterest are optimistic about the 2022 holiday season. They're excited to get back out into the world and they look forward to the return of the larger and more traditional celebrations that they've always enjoyed. They also really like their newer traditions and the smaller mini moments they created over the past two years and they plan to keep them and they'll add even more.

 82% say they expect to create and celebrate more smaller moments this holiday season

Pinterest’s research also validated that New traditions have taken hold of the past two years as the pandemic gave people permission to design and celebrate the holidays their own way – which people on Pinterest really embraced.  And it showed that pinners were 60% more likely to create a new holiday tradition with close friends and family which has cause an explosion of smaller unique holiday moments on Pinterest. And while the traditional holidays make the season memorable. It's these many small moments that make the season truly special. 

Those smaller moments range from seasonal traditions like parties with friends or coworkers to tree decorating or holiday. There are culturally meaningful celebrations and important personal moments like a holiday engagement or baby gender reveal.

If you have services or products that can help people celebrate small as well as large and traditional celebrations, ensure you are marketing those on Pinterest.  Including Pinterest in your marketing is a no brainer and provides amazing return on your investment of time - far better than other social media platforms.   

Pinterest helps you connect with customers in a hyper relevant way. It's also a great opportunity to expand on traditional audiences and lean into adjacent categories.  

Pinterest is the number one destination when it comes to holiday inspiration. And inspiration is indeed the new influence. Holiday shoppers say that their top place for inspiration and motivation during the holidays is Pinterest. This translates into purchase influence. One in five holiday shoppers say the content on Pinterest inspired at least half of their holiday purchases last year. Yes that’s right! 

Pinners Are Inspired 

Pinterest inspired at least half of their purchases.  Pinners rely on Pinterest to find what's new or new to them. 

Pinterest then went into a little more in depth on shoppers on Pinterest. First thing they mentioned is how Pinterst shoppers are different from shoppers than on other platforms. 

They're always shopping. And what's really noticeable is that they spend more twice is more compared to other platforms. Basically they are super shoppers. Plus, they buy more each time they shop. 

Shoppers on Pinterest had 85% larger baskets at checkout, which is a pretty incredible stat. And last but not least Pinterest is the most efficient channel overall for generating incremental conversions.  How efficient you might ask? Well 30% more so than other social platforms. 

Pinterest heard from shoppers that Pinterest brings the best of offline shopping online, which is nearly twice as high as the number of people who use other social platforms.

What's really interesting is that a lot of early industry forecasts are predicting a return to brick and mortar shopping. 87% of shoppers who use Pinterest say it's a valuable compliment to in store shopping. And that's 85% higher than what people say about other platforms. 

Personalization

Another area where Pinterest beats out the competition is personalization. Personalization matters more than anything when it comes to shopping. 

When Pinterest looked at shopping data through the holiday lens, what they noticed about people on Pinterest is that not only do they love to shop but they also love to gift.  Turns out 90% Use it for gift-giving ideas

He’s a big note that not many people realize.  Research shows people on Pinterest start holiday shopping early. The majority of pinners start their holiday shopping including for gifting purposes before Thanksgiving. 

More Shopper Data

Pinterest looked at the data we found that interest shoppers are pretty unique. They go to Pinterest to find gifts based on who they're shopping for. Notably, they are open minded about brands or products. 

So for brands this is really the perfect opportunity to reach active gift shoppers while they're undecided. All this in mind, they’ve been working hard to create a wide range of surfaces that allow brands to reach pinners at different points of their shopping journey. 

  • There’s the shop tab from search, helping Pinners to go right into shop mode as they search for ideas. 
  • There is product tagging on standard pins (via the Pinterest app on cell phones) helping to make any pin instantly shopable content and move Pinterest inspiration to action. 
  • Try-On, which gives Pinners the ability to virtually try on makeup such as lipstick and eyeshadow from the comfort of the couch. 

Pinterest is also continuing to introduce new products with feedback from partners. Recent examples of a product that they just launched is shopping list. People are already saving ideas and products they love on Pinterest and we know that there are over seven times more likely to purchase products they've saved with shopping lists.

This allows Pinners to save product pins automatically in one place, making it easier for them to come back and shop the item.

And exciting news, there is the integration app for WooCommerce. 

Pinterest shared how to create your media plan as you prepare for the holiday season. Something you should always remember is that pinners are planners, in fact pinners start planning shopping and buying early for the holiday. The holiday gifting searches on Pinterest start picking up between July and September. 

So, you should start pinning products and services for the holiday season NOW!  

Summary

To summarize,  by now you've heard loud and clear that the holidays will be different this year. There'll be more expansive, more personalized and more dynamic than ever, which means the need for holiday inspiration has never been greater. 

And here are four takeaways:

  • People come to Pinterest open minded and they leave decided
  • Pinterest is 10 times more efficient at driving consideration. 
  • In 2022 We'll have more holiday celebrations big and small which means there are more opportunities for you to reach shoppers on Pinterest and boost your holiday sales. 
  • Pinners start planning their holidays early on Pinterest and they're buying gifts for everyone in their life. We've seen planning move into high gear and brands between July and September the last couple of years so start pinning now!

Pinterest Strategy Academy

If you want help getting your business on Pinterest, or finding a strategy to include pinterest in your marketing, my Pinterest Strategy Academy is perfect for you.  

Don't Forget to Pin It!

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