Grow Your YouTube Channel with Pinterest: 7 Actionable Tips

Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media

Grow Your YouTube Channel with Pinterest: 7 Actionable Tips

Do you have a YouTube channel but find it challenging to get more views and grow your audience? If so, you’re not alone. But here’s some good news – there’s a powerful yet often overlooked platform that can help you increase your YouTube views: Pinterest.  Of course, anyone who knows me knows I LOVE me some Pinterest!

In this blog, I’m gonna walk you through a step-by-step guide on how to use Pinterest effectively to drive traffic to your YouTube videos and attract new viewers.

Why Use Pinterest?

Before we dive into the how-to, let’s understand why Pinterest is such a great tool for boosting your YouTube views:

Pinterest is a Search Marketing Platform

Like YouTube, Pinterest is designed for users to discover new content and ideas. Unlike social media platforms where you primarily interact with people you already know, Pinterest’s algorithm is built to show users content relevant to their interests and searches. This means you can reach new audiences who are actively looking for content like yours. And bonus, People go to Pinterest to learn how to do stuff which is what YouTube is so great for!

Action-Oriented Users

Pinterest users are proactive. They come to the platform seeking inspiration and ideas. They are more likely to take action, like watching a video, which makes it an ideal fit for YouTube promotion.

Now, let’s get into the nitty-gritty of using Pinterest to grow your YouTube views.

1. Create a Pinterest Business Account

If you’re not already using Pinterest for your YouTube channel, start by creating a Pinterest Business Account. This account type offers analytics and other features that can be invaluable for tracking your progress.

2. Optimize Your Pinterest Profile

Ensure that your Pinterest profile is both comprehensive and visually captivating. Start by using a professional profile picture, preferably the same one you use on platforms like Instagram. Consistency in your online presence can help potential clients recognize you. Craft a succinct yet engaging bio that clearly defines your target audience and the transformation your business offers.

Utilize a Pinterest cover photo that communicates your identity and your business’s purpose within a brief 2.5-second glance. Finally, make sure your board titles are straightforward and incorporate keywords that your ideal clients would typically use to discover content relevant to your niche.

3. Pin Your YouTube Videos

Here are the details on two methods for using Pinterest to help grow your YouTube channel:

Quick Method: You can easily pin your YouTube videos directly from the platform itself. Just head to the specific video you want to promote, click on the “Share” button, and choose Pinterest from the options. This method is quick and straightforward.  

TIP: Keep in mind that when you use this method, it will post a YouTube-sized thumbnail on Pinterest. While this thumbnail doesn’t take up much space and might be easily overlooked, it’s the fastest way to pin your video. So, if you’re short on time, it’s an excellent way to kickstart sharing your videos on Pinterest. Besides, users searching for videos on Pinterest will recognize them as video content, making it easier for them to find.

Custom Pins: For improved outcomes, create unique Pinterest pins for your videos. These pins should be visually engaging and include text that encourages users to click. It’s essential to make these pins in a vertical format, as Pinterest favors this style.

TIP: If you’re looking for a quick way to achieve this, visit your YouTube Thumbnail design in Canva. If you have a Pro account, you can easily resize it to fit the dimensions of a Pinterest pin and make necessary adjustments. This shortcut can save you time and help you create eye-catching pins efficiently.

4. Craft SEO-Friendly Description To Boosting Pinterest Discoverability

When pinning your YouTube videos on Pinterest, don’t underestimate the importance of crafting SEO-friendly descriptions. This is about enhancing your content’s visibility and appealing to potential viewers. Here’s how to do it effectively.

How to Craft SEO-Friendly Descriptions:

  • Keyword Research: Start by researching keywords related to your video’s topic, reflecting how potential viewers search for content like yours on Pinterest.
  • Concise and Informative: Keep descriptions concise, aiming to convey the video’s essence and benefits in the first few sentences.
  • Natural Integration: Integrate keywords naturally, avoiding overuse. Focus on creating an engaging and readable description.
  • Call to Action (CTA): Encourage action with an enticing CTA, guiding users to click through to your YouTube channel.
  • Board Relevance: Ensure your descriptions align with the Pinterest board you’re pinning to, enhancing your content’s credibility.

Incorporating SEO-friendly descriptions into your Pinterest pins not only increases visibility but also connects you with an audience actively seeking content like yours. This approach drives more views and grows your online presence effectively.

5. Create Relevant Boards

When it comes to promoting your YouTube videos on Pinterest, creating relevant boards is a strategic move that can significantly impact your results. Here’s why this step matters and how to do it effectively.

Pinterest’s algorithm pays attention to the context in which your pins are placed. By pinning your YouTube videos to boards directly related to their content (not just a youtube board), you provide clear signals to Pinterest about the relevance of your content. This, in turn, enhances your pins’ visibility when users search for or browse content in that specific niche.

How to Create Relevant Boards:

  • Niche Alignment: Start by identifying the niches or themes your YouTube videos cover. Create separate boards for each niche. For example, if your channel covers topics ranging from marketing to content creation, have distinct boards for “Content Creation Tips” and “Marketing Tips.”
  • Keyword-Friendly Titles: When naming your boards, use titles that incorporate relevant keywords. These keywords should mirror what users might search for on Pinterest when seeking content in your niche. This not only helps with discoverability but also offers clarity to users.

By creating relevant boards, you not only make your Pinterest profile more organized and user-friendly but also optimize your content for better search visibility. This strategic approach aligns with Pinterest’s algorithm, increasing the chances of your pins reaching a wider audience, ultimately driving more views to your YouTube channel.

6. Be Consistent

Consistency is a foundational principle when it comes to leveraging Pinterest to promote your YouTube videos. Here’s why this ongoing commitment is crucial and how it can lead to more effective results.

Consistently pinning your YouTube videos keeps your content in front of your audience. It’s a way of staying top-of-mind with your followers. Regularly sharing fresh pins ensures that your subscribers and Pinterest users who discover your content remain engaged.

Additionally, Pinterest’s algorithm rewards consistent pinners. When you maintain a steady schedule of pinning, you signal to the platform that you’re an active and reliable pinner. This can boost your content’s visibility and reach, as Pinterest is more likely to showcase pins from accounts it recognizes as consistent contributors.

Consistency not only reinforces your presence on Pinterest but also fosters a deeper connection with your audience. By maintaining a regular pinning schedule and engaging with your followers, you can boost your content’s visibility, drive more views to your YouTube channel, and solidify your brand’s presence on both platforms.

7. Analyze Your Results

Analyzing your pin performance on Pinterest is a fundamental part of refining your strategy and achieving better results in promoting your YouTube channel. Here’s why this step is crucial and how it can guide your decisions.

By delving into Pinterest’s analytics tools, you gain valuable insights into how your pins are performing. These insights are like roadmaps that help you navigate your promotional journey. They inform you about what’s working and what might need adjustment.

Understanding which pins are driving the most views to your YouTube channel is key to optimization. It allows you to identify high-performing content and replicate its success, while also pinpointing underperforming pins that may require changes to boost their effectiveness.

How to Analyze Your Results:

  • Pinterest Analytics: Dive into Pinterest Analytics, where you can access detailed information about pin engagement, click-through rates, and more. It’s a treasure trove of data that can guide your decisions.
  • Track Metrics: Keep an eye on metrics like impressions, clicks, and saves for each pin. Identify which pins are driving the most clicks to your YouTube channel. This information can be a goldmine for content optimization.
  • Content Audit: Periodically review the performance of your YouTube videos on Pinterest. Which videos are consistently driving views? Are there specific trends or patterns you notice in your high-performing pins? This analysis can help you fine-tune your content strategy.

Analyzing your Pinterest results isn’t a one-time task; it’s an ongoing process. By regularly assessing your pin performance and making informed adjustments, you can maximize the views to your YouTube channel and build a more effective promotional strategy. Pinterest’s insights provide you with the tools to unlock your full potential on the platform and make data-backed decisions that drive results.

SUMMARY

Pinterest is a valuable tool for boosting your YouTube views. By optimizing your Pinterest profile, creating compelling custom pins, and consistently promoting your YouTube videos, you can tap into a new audience and increase your YouTube channel’s growth. 

Here is more information that may be helpful!

Don’t forget to pin it!

Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: Falling In Love

What People on Pinterest are Searching For this Week by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: Falling In Love

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Falling in Love 💘. This week, searches for romantic fall weddings are trending on Pinterest.

If you are a wedding professional, this is such amazing information for you on marketing your business.  Pinterest is telling you exactly what couples are searching for on Pinterest right now!!

Key trends:

  • 20x increase in “cowboy copper hair color”
  • 2x increase in “whimsical engagement ring”
  • 180% increase in “pumpkin spice latte aesthetic”
  • 120% increase in “romantic wedding hair”
  • 35% increase in “personalized wedding gifts” among Gen Y

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

Wedding Stuff

If you are getting married (or a wedding pro), you can check out my favorite amazon wedding products!

GROWING TREND: A unique touch

People on Pinterest are looking for unexpected wedding themes and features. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “whimsical engagement ring

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE SPOTLIGHT: Make it your own

Gen Y is searching for sultry, seasonal wedding inspiration to make their big day feel extra special. Growing searches by Gen Y in the last three weeks compared to the previous three weeks: 

What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media

PINTEREST PREDICTS TREND: Rust married

The Pinterest Predicts annual trend for all-things rust is trending as searches surge for fall’s favorite hue. This Pinterest Predicts 2023 Trend is proving true! In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: Fall Weddings

On Pinterest, people are looking for romantic styling and decor for their autumn wedding. 

Featured Pinterest Board: Wedding Inspo

Check out this board of burnt orange wedding inspiration.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!

 

Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor

 

Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

Don’t Forget to Pin It!

2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Get ready to skyrocket your Pinterest game in 2023!

Pinterest sent an email to creators ending the Pinterest Creator Rewards program at the end of November 2022.  In that email, the “bright spot” was they said links are coming to Idea Pins. It’s something that all Pinterest creators (not just those in the Creator Rewards program wanted), so now we are all waiting on bated breath.

In the meantime, it’s prudent that we improve our idea pin game.  On Pinterest Idea Pins are what Reels are to Instagram.  They tend to get seen the most and they can provide amazing engagement if used correctly!

Email sent by Pinterest about the Creator Rewards ending and Idea Pins Getting links

What Are Idea Pins and Why Use Them?

In case you are in the dark,  basically, you can think of Idea Pins as a cross between Instagram Stories and Reels. They allow you to showcase an idea from start to finish by uploading multiple slides of images and/or video. Unlike Instagram stories, Pinterest Idea Pins remain on your profile permanently (they will drive traffic for months and months once Pinterest releases them).

The reason you should use idea pins besides how much they are seen in your feed is that you’ll find great success using all types of pins rather than just standard pins alone AND now that idea pins will have links very soon, they will also be effective at driving traffic since they have the most engagement.  

Consider also that Pinterest values them so much, they created a ‘Watch’ page in their mobile app to encourage people to scroll endlessly as we do on TikTok + Instagram.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Share the Complete Picture

When creating idea pins, make sure to include all the relevant details and information to give your followers a clear understanding of the idea and how they can make it happen. The more complete and informative your Idea Pin is, the more likely your followers are to be inspired and take action on your idea.

By using an idea pin to guide users from inspiration to action, you can increase engagement and provide some trust in that know, like trust marketing process.

Make A Splash With Video

Using video on your idea pins on Pinterest can be a powerful way to grab the attention of users and stand out in the feed. According to Pinterest, videos on the platform can drive up to 2.6x more engagement, so starting with a video on the first page of your idea pin can be a great way to increase visibility and engagement. 

PRO TIP: Whenever Pinterest tells us something…. we should listen!

Also, Ensure that you use the Pinterest app on your cell phone as there are more options that desktop doesn’t have.

It’s All About The Details

When creating a video for your idea pin, make sure that it is high-quality and visually appealing. Take the video or photo in a well-lit room or if you are using branding images, ensure that you use a hi-resolution version of the image (about 1200 on the long edge is great).

Some ideas for idea pins are

  • Behind the scenes videos:  Share videos of you doing what you do! As an example, if you’re a photographer a video of you photographing someone.  If you are a coach, you working with something on the computer service your services.  
  • How-to-videos:  like 5 steps to or sharing tips
  • low-energy type of videos: These are my favorites!  Creating short videos doing things like making a face, pointing, looking up and down on the side, etc., with text on top.

Some details to ensure that you use is text on the first slide (which should be a video). Text on the first slide should be keywords because this is a searchable area.  

Also, add music, sound effects, stickers, etc.  Pinterest loves when we use all the bells and whistles.

Don’t forget to use a call to action!  You can find 80 calls to action for Pinterest in my free resources (see the link below)

Want Free Pinterest and Marketing Education?

I have a private Facebook Group where I am providing free marketing education for female service providers.  We bounce ideas off of each other, ask questions about our ideal client, Pinterest marketing, lead magnets, and more!  Click the button below to join us!

Speak to your peeps

One of the key elements of a successful Pinterest strategy is creating content (speaking to) your ideal client.  In other words, pretend you’re talking to a friend.  It will come across as authentic and relatable 

Also consider providing this targeted content to help your ideal client have a transformation in their business.

You can also create inspiring content and cheeky or funny content that would really appeal to your ideal client.  

Definitely avoid being overly promotional and salesy. While it’s important to include calls-to-action in your pins, too much emphasis on pushing your paid services can come across as inauthentic and may turn off potential customers. 

Instead, focus on providing valuable information and inspiration while including CTA’s like lead magnets or any other type of free content.  

Think about it – how often have you scrolled on Pinterest and purchased a 1k coaching program with a perfect stranger.  I’m sure you found them, stalked them, signed up for a free class, and then decided to work with them.

By focusing on building trust that you’re providing valuable educational content while being authentic and avoiding hard-selling tactics, you can increase organic reach on your Pinterest account and gain more engaged followers (as well as clients in the future).

DIY Your Way To Success

When creating idea pins, create visually appealing and engaging pins that would stop you from scrolling on Pinterest.  Try using photos and videos that you’ve taken even on your cell phone.  Or use a stock photo/video membership. I  love Social Squares as they are perfectly on brand for me bright light and full of thousands of options.  Social Squares is an amazing stock photo and video membership and I’ve got a link to check that out below.

You can also use free stock images like Pixel or Canva, but I’m sure you (like myself) have seen the same image on Pinterest multiple times and I wouldn’t describe them as scroll-stopping.  

I can’t forget to remind you to use text overlay to enhance the visual appeal and make the information easier to read and understand.

Also, don’t forget to stay up-to-date with the latest trends and features on Pinterest. This can help you stay ahead of the curve and make the most of the platform’s capabilities to drive more traffic and engagement to your website.

Quality Control

To ensure that your pins look their best, it’s important to perform a quick quality check before publishing. This includes checking the edges of your pins to make sure that they’re properly aligned and that nothing important is cut off. Additionally, it’s important to make sure that any text overlay is within the safe zone so that they’re fully visible and easy to read.

By regularly checking the quality of your pins and making sure that they’re properly aligned and free of errors, you can ensure that they look professional and that they’re more likely to be saved and shared by others.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Repurpose, Repurpose, Repurpose

Repurposing is something I’m passionate about as a mom of four adults (and 4 grandbabies) plus running two businesses, I don’t have time.  My clients tend to be the same, ultra-busy female service-based entrepreneurs who want to work smarter, not harder.  

For both of those reasons, I have gotten militant in finding the most efficient workflow that is the most effective for marketing.  Repurposing is the key to that workflow.

Whenever you create a short-form video, you should be using it on all social media platforms.  To optimize that short-form video on each platform, ensure that you include text over the video by using keywords to let the viewer know what they are going to see or learn. Just like Pinterest, the other platforms use that text to know who to serve up your content to.

Also, change the caption to be platform specific.  For instance, you don’t want to have “the link’s in my bio” on TikTok right? So adjust the text for the specific platform.

Summary

I hope that I encouraged you to start using idea pins in a rotation of pins that you use on Pinterest weekly.  You’ll find success by sharing the complete picture, making a splash with video, paying attention to the details, speaking to your peeps, DIYing your way to success, performing quality control, and repurposing to save time!

As always, go out there and take action on what you learned here today because just getting educated is only half the picture – to succeed in business it’s about taking action and applying what you learned. If you’d like some help, let me know!

Here is more information that may be helpful!

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Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for their various interests. As a photographer, Pinterest can be a valuable tool for showcasing your work, building your brand, and attracting potential clients. 

As a photographer who has been using Pinterest since 2010, I have seen firsthand the benefits that this platform can bring to my business. Not only has Pinterest helped me showcase my portfolio and build my brand, but it has also helped me attract potential clients and grow my audience. In addition to being a photographer, I am also a Pinterest expert, with a deep understanding of how to effectively use this platform for marketing purposes. I have used my expertise to help other photographers, businesses, and individuals grow their presence on Pinterest and reach their marketing goals. By using my experience and expertise, I can help you maximize your photography business with Pinterest and achieve your desired results.

Here are some benefits of using Pinterest as a photographer:

Showcase your portfolio

Pinterest is a great platform for showcasing your photography portfolio and attracting potential clients. You can create boards for different types of photography, such as portrait, wedding, or landscape photography, and pin your best work to these boards. This allows people interested in hiring a photographer to easily browse your portfolio and see your style and expertise.

Build your brand

Pinterest is a great platform for building your brand as a photographer. You can create a profile that includes your name, location, and a brief bio about yourself and your photography business. You can also use Pinterest to share information about your services, pricing, and availability. By consistently pinning your work and sharing relevant content, you can establish yourself as a trusted and professional photographer on Pinterest.

Attract potential clients

Pinterest is a great platform for attracting potential clients for your photography business. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

Save time and money

Using Pinterest to market your photography business can save you time and money compared to other marketing methods. Instead of spending hours creating a website or paying for advertising, you can quickly and easily create a Pinterest profile and start pinning your work. Pinterest is also a relatively low-cost marketing method, as it is free to use and you only pay for promoted pins if you choose to use them.

Get discovered

Pinterest is a great platform for getting discovered as a photographer. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial. By outsourcing your Pinterest marketing to a professional, you can save time and focus on other aspects of your business, while still reaping the benefits of using Pinterest.\

Outsourcing

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial.  Instead of potentially wasting time having your virtual assistant try to manage your Pinterest account without the expertise that Pinterest experts have because they work on Pinterest day in and day out, you can save time and focus on other aspects of your business by outsourcing to a professional.

A Pinterest manager can create and manage your Pinterest account, pin your work and relevant content, and engage with your followers to help grow your audience. This can help you reach a larger audience and attract more potential clients without having to spend a lot of time or money on marketing.

In conclusion, Pinterest can be a valuable tool for photographers looking to showcase their work, build their brand, and attract potential clients. By using Pinterest, you can save time and money compared to other marketing methods, and it’s a low energy level social media platform!

 

Want help?

Pinterest Management

Are you considering outsourcing your Pinterest marketing? Not sure if it’s the right move for your business? Let’s have a free consultation to discuss the details of Pinterest marketing, assess its potential impact on your business, and see if we’re a good fit for each other.

I’m selective about the clients I take on, so you can trust that my team and I will provide excellent service. Don’t hesitate to reach out and schedule a consultation today.

Here is more information that may be helpful!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...

Don’t Forget to Pin It!

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money