Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

Content Creation, Marketing, Pinterest

Boost Your Pinterest Performance Your Ideal Client is the Missing Piece

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

All right, Pinterest people, let’s get real. Do you want to take your strategy from meh to mind-blowing results? It is truly all about knowing your perfect client inside and out.

Think of it like a superpower.  Understand them and bam, you’ve got content that actually converts people into clients.

Let’s jump right into it.

Step 1: Who You Talkin’ To?

Who are you talking to?  Forget generic targets. We are going to go super deep. What lights your ideal client up? What problems keep them awake at night not being able to sleep on their pillow? Knowing what that is, is where your Pinterest magic starts.

Step 2: Make It Personal

 Think of their interests. like hidden treasures. Dig into their passions, the trends that they follow, what they’re obsessed with. That’s how you know you can craft a pen that makes them go, OMG, that is legitimately for me, or OMG, that’s exactly what I need.

Step 3: Speak Their Language

 It’s time to translate all of those insights that you’ve captured into captivating pins, visuals that pop and descriptions that sizzle and attract your client like a little worm on a lure,  all tailored to make your ideal client. Tick. This is how you turn scrollers into website visitors, which is obviously the key.

Have a Question for Jen?

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Step 4: Results Don’t Lie

Pinterest is all about the data. Oh, analyze those numbers. I can’t tell you how many people think they’re not doing well. And then I audit their Pinterest account and their numbers are actually great, but they’re focused on numbers that might be like impressions.

When I’m going to be looking at those outbound clicks, you want to find what is working, what is not working. Cause it tells you exactly how to refine your content for maximum impact.

Step 5: Level Up Time

Ready to kick it into high gear? Optimize those pins. Stunning images, those perfect keywords, these little details that make a really big difference, not just on Pinterest, but in all of your marketing and all of your copy.

Schedule strategically those pins at times that your ideal clients are going to be there.   Tailwind is great for that, by the way.  And remember, quality is so much more important than quantity on Pinterest.

All of those steps are amazing, but how do you get this information? What do you do?  

Here are some effective ways to gather information about your ideal clients:

  • Instagram Stories: Take advantage of interactive stickers like questions and polls to engage your audience directly on Instagram.
  • Weekly emails: Include a thought-provoking question in your weekly emails to encourage responses that offer valuable insights.
  • Dedicated research email:  Send a dedicated email focused on collecting information about your ideal clients. Be upfront and transparent about your intentions.
  • Direct contact with your favorite clients: Reach out to your most valued current or past clients – those who embody your ideal client profile. 

Schedule a Zoom or phone call and ask them about their journey:

  • How did you find me initially? If referral who?
  • What challenges were they facing before working with you?
  • What were their initial goals and expectations?
  • How has working with you transformed their experience?
  • What words would you search in a browser bar? Or Pinterest to find me or find my type of services. What are the words that you would use? Because oftentimes they will not be the words that we think we should be using as keywords.

Remember, the specific words and phrases your ideal clients use will become a powerful marketing tool sharing keywords you should use everywhere!

Bottom line

Get to know your ideal client, tailor that content, and watch the statistics of your analytics. Just skyrocket. That’s called targeted marketing, and that is how you win on Pinterest.

Here is more information that may be helpful!

Don’t Forget To Pin It!

image of laptop and cell phone and ear buds on a cream couch with cream throw. Find Your Ideal Client on Pinterest
Photo of women holding a cell phone with a woman scrolling. Boost Your Pinterest Performance: Your Ideal Client is the Missing Piece
Women working at a kitchen table with blonde hair and a black sweater. Ideal client = Pinterest Success
Women in a black pantsuit scrolling on a screen colored cell phone and create sweater under suit jacket. Boost Pinterest Results: Kow Your Ideal Client

Optimizing Your Pinterest To Grow Your Business

Marketing, Pinterest

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.

Summary

Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

Here is more information that may be helpful!

Don’t Forget to Pin It!

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Fast Pinterest Growth: Boost Traffic with These Tips

Content Creation, Marketing, Pinterest

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Today, we’re diving headfirst into turbocharging your Pinterest game. 📌

Have you been using Pinterest just for dinner recipes, workouts, and home décor inspiration? You’re not alone; most of us started there. But guess what? Today, Pinterest is my powerhouse for reaching new potential clients daily. 

Buckle up because I’m about to spill the beans on the game-changing steps that led to a massive traffic boost for me.

**Note: This page contains affiliate links, which means I may earn a small commission if you make a purchase. I appreciate your support 

Strategically Organized My Boards

Don’t underestimate the power of well-organized boards. It’s all about sending a crystal-clear message to your dream clients. Spend some quality time crafting titles and descriptions infused with your keywords for all your boards.

If you’ve transitioned from using Pinterest for hobbies to business, secret those boards.  You can still pin to them.  Secreting those boards means Pintereset can’t see them so it won’t skew your analytics or confuse Pinterest.

I’ve Joined Tailwind

Imagine having a magic wand for content scheduling and management with a boatload of AI tools included. Tailwind is that amazing tool!!

It’s your ticket to scheduling your content at optimal times, discovering inspiring content, and diving into detailed analytics. And, bonus points for them as you can cross post to Instagram and Facebook!

Audited My Pins

Quality control is an ongoing mission. Ensure your pins are top-notch, your content is relevant, and there are no broken links or spammy surprises. When looing at analytics (every single month), see which pins are the top pins by outbound clicks (those are the magic marketing analytics to growing traffic to your website).  Those pins will tell you what keywords are resonating and what designs do the best.

Scheduled My Pins At The Most Optimal Publishing Times

Timing is the secret sauce. I use Tailwind (for my clients too) to schedule pins strategically throughout the day. Don’t let them all flood in at once; spread the love! NOTE: allow 7 days between the same URL.

Need Help With Pinterest?

Just starting on Pinterest and feeling a bit lost?

Don’t worry, I’ve got your back!  Dive into my Pinterest Strategy Club, where we hang out in 3 live calls every month. From hands-on Pinning Parties to chatty Q+A sessions and eye-opening Masterclasses, I’m here to guide you every step of the way. Together, we’ll get your marketing flowing smoothly with Pinterest magic. Let’s tackle Pinterest as a team and make it work wonders for you!

Let's Chat!

Tailwind Communities for the Win!

Group boards might not be cutting it, but Tailwind Communities are where the magic happens. Join communities aligned with your niche and watch the collaboration sparks fly. Share your content and access pins tailored to specific topics or industries. It’s all about teamwork.

Share Your Pinterest Pins Everywhere

It’s a simple yet super-effective strategy! Start asking people to pin your content. Invite your readers to share if they enjoyed your content. Every 3-4 blogs, encourage them to follow you on Pinterest or pin a post.

Optimized My Pin Design And Descriptions

Canva Pro and Tailwind Create are my go-to tools for crafting eye-catching pins. Ensure your pin title keywords are front and center—no tiny fonts or fancy handwriting. Always include your URL (like jenvazquezcoach.com) and a compelling call to action (download now, read now, etc.).

Need help? Grab my FREE 80 CTA’s for Pinterest pins at https://thepinterestqueen.com/resources.

Research The Best Keywords

Pinterest is your Google for educational and visual inspiration. Using keywords everywhere (and I mean everywhere!).  Use them for the text overlay on the pin, in the pin title, pin description, profile name and profile description as well as board titles and board descriptions.  NOTE: Did you know that pinterest even reads the name of the pin graphic.

 Avoid keyword overkill, though; Pinterest’s algorithms are sharp. Describe your content naturally and personally. Remember, you’re here to serve your audience. Don’t forget to do keyword research on Pinterest itself!

Be Consistent: Pin Every Day

Nothing beats consistency. Pinning daily, whether it’s one pin or ten, is your golden ticket to supercharged growth. 

Ready to fuel your Pinterest journey? These ten tips are your golden ticket to boosting your monthly views. If you found these Pinterest strategies as exciting as I do, don’t forget to pin this for future reference.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Top 10 Videos of 2023: Your Video Guide to Pinterest + Marketing

Content Creation, Marketing, Pinterest

My Top 10 Videos of 2023 Your visual guide to business growth jen vazquez media

My Top 10 Videos of 2023

Hello, brilliant achievers! 🎬 Want to visually amplify your business growth? I’ve handpicked the Top 5 Videos of 2023 that every female service provider should watch. These videos are packed with actionable advice, cutting-edge strategies, and a dash of fun to keep you engaged and empowered. Let’s hit play and step into a world of visual learning!

Video #1

 

In this video, I’m sharing Tailwind’s Ghostwriter Review and Tutorial. It saved me 4 Hours of work and continues to do so.

If you are you struggling to come up with engaging content that resonates with your audience or you are challenged by the hours it takes to create content, this video will help!

Try Tailwind out with the forever free plan —http://tailwind.sjv.io/jenvazquez

Video # 2

 

In this video I’m sharing GA4 + Pinterest Analytics Made Easy.  Learn how To Find Your Website Traffic Stats from Pinterest.

I struggled so much to find this information and I finally figured it out and thought I’d make a video for you.  Well my audience loved it as it’s the 2nd most popular video on my account.

Being able to find this information and track growth helps you to know what content on your blog is resonating and to create more content like that!

 

Video #3

PLEASE NOTE THIS IS FROM 2020. It’s pretty outdated but still has some good information for creating pins in Canva.

In this video, discussed how I created a bunch of Pinterest Pins in Canva for one blog post.

A couple of tips:

  • You don’t want to pin the same URL more than every 7 days or so – even with new images.
  • I don’t use handwriting type font for the main keywords to ensure that Pinterest can read it and also people visiting Pinterest on their cell phones.

Video #4

In this video I share about affiliate links.  You may also want to see the newest video I created on this subject.

 

Bonus Video

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? Welcome to a comprehensive guide that will delve deep into the world of monetizing Pinterest through organic affiliate marketing.

We’ll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest’s unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this guide will provide you with the knowledge and tools necessary to transform your Pinterest presence into a lucrative affiliate marketing platform.

Get prepared to unlock the full power of Pinterest and elevate your affiliate marketing game to new heights.

 

Video #5

In this video, we’ll be discussing How to Claim your Website for Pinterest in a SIMPLE WAY!

Many people initially face challenges with this task, but once they complete it, they often share that it was easier than they initially thought.

 

Video #6

In this video, I’ll be exploring the reasons behind utilizing Pinterest for your service-oriented business in 2023: A Beginner’s Guide to Pinterest.

 

Video #7

This is a video about What is a Pin Code and How Can You Use It Marketing Your Business.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world.

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

 

Video #8

Wanna know 6 things to focus on for Pinterest marketing going into 2024? Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram!

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.

 

Video #9

In this video, I’m sharing all about why your Pinterest analytics may have dropped. There are two main reasons why this may be happening and we’re covering both in this video today. Pinterest marketing is amazing so don’t let these analytic drops get you down.

Pinterest can really grow your business if you are consistent and using keywords that work well.

 

Video #10

In this video, I’m sharing Marketing Strategies Every Female Service Business Owner Needs to Know. Below are the links I mentioned in the video:

Summary

With these top 10 videos, you’re not just watching – you’re evolving and growing. Each one is a building block in your journey to digital excellence.

I’d love to invite you to subscribe to the channel.  You can follow along, learn, and transform your strategies into successes. Let’s make your business shine brighter than ever this year!

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

Content Creation, Marketing, Pinterest, Pinterest Trends

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media