Why You Shouldn’t Just Create Pins Once

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest pin with text: Why You Shouldn’t Just Create Pins Once 2025 by Jen Vazquez of Jen azquez Media Pinterest Manager

Think you can post a pin once and forget about it? That mindset could be costing you valuable traffic and leads. While Pinterest is often seen as a “set-it-and-forget-it” platform, the truth is, successful accounts build their reach through consistent and strategic pinning over time. Let’s break down why pinning once isn’t enough and what you can do instead to maximize your Pinterest strategy.

1. The Pinterest Algorithm Loves Fresh Content

Pinterest’s algorithm rewards accounts that consistently upload fresh content. This doesn’t mean you need to create brand-new content daily, but you do need to keep your profile active. Here’s why:

  • Fresh Pins Boost Visibility: When you upload a new pin or a new version of an existing pin, Pinterest prioritizes it in search results and users’ feeds.
  • Consistency Builds Trust: Regularly pinning signals to Pinterest that your account is active, which helps your overall reach.

Tip: Instead of pinning once, create multiple variations of your pin designs. Use different titles, images, or layouts to keep your content fresh and engaging.

2. People Engage Differently Over Time

Audience behavior on Pinterest changes with trends, seasons, and even time of day. If you post a pin once, you’re missing the chance to reach users who might engage with your content later.

  • Seasonal Trends Matter: Content can gain momentum months after it’s posted. For example, a summer photoshoot might take off in June, even if you pinned it in February.
  • Search Behavior Evolves: Users are always searching for new things. Regularly repinning and refreshing your content increases its chances of being discovered.

Example: A pin about “Fall Wedding Trends” might perform better in November when engagement season starts than when it’s originally pinned in May. By repinning, you’re keeping it relevant.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

Sign Up Here

3. Your Audience Needs Repetition

Marketing experts agree—people need to see something multiple times before they take action. This concept, called the Rule of 7, applies to Pinterest too.

  • Multiple Pins Increase Clicks: When you share variations of your pin over time, you’re giving your audience more opportunities to click, save, or engage.
  • Different Designs Speak to Different People: Some users may be drawn to a pin with bold text, while others prefer a minimalist design. By creating a variety of pins, you’re appealing to a broader audience.

Tip: Use scheduling tools like Tailwind to space out your pins so you stay consistent without overwhelming your followers.

4. Build a System for Long-Term Success

To make the most of Pinterest without feeling overwhelmed, create a batching and scheduling workflow. This ensures your content stays active even when you’re busy.

  • Batch Your Pins: Dedicate one day a month to create multiple pin designs for your latest content.
  • Schedule Strategically: Use Pinterest’s native scheduler or third-party tools to spread your pins out over weeks or months.
  • Repurpose Older Content: Don’t let older blog posts collect dust. Refresh their pins and give them new life.

Ready to Create a Winning Pinterest Strategy?

If you’re tired of pinning once and hoping for the best, it’s time to take a more strategic approach. Creating fresh content, repinning strategically, and maintaining consistency are the keys to building a successful Pinterest presence.

Need help? Join my Pinterest Challenge to learn how to create a simple yet powerful Pinterest strategy that drives traffic and generates leads. Let’s turn your Pinterest into a lead-generating machine!

Don’t Forget to Pin It!

Pinterest pin with text Fresh Pins_ The Secret to Pinterest Growth by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Maximize Pinterest Traffic with Smart Strategies
Pinterest Pin with text: Pinterest Marketing Made Easy by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: Why Consistency is Key to Pinterest Success by Jen Vazquez of Jen azquez Media Pinterest Manager
Pinterest Pin with text: The Rule of 7 for Pinterest Growth by Jen Vazquez of Jen Vazquez Media Pinterest Manager

Here is more information that may be helpful!

Must-Have Elements for a Pinterest Pin: From Images to Call-to-Actions

Content Creation, Marketing, Pinterest

Must-Have Elements for a Pinterest Pin_ From Images to Call-to-Actions by Jen Vazquez Media

Must-Have Elements for a Pinterest Pin: From Images to Call-to-Actions

Hey there, Pinterest enthusiasts! Ready to level up your Pinterest game? Pinterest isn’t just another social media platform—it’s a search marketing powerhouse, just like Google and YouTube. Your pins act both as your content and a visibility boost for your business. If you want your pins to stand out, drive traffic, and ultimately convert viewers into customers, nailing the design and content is essential. So, let’s dive into the must-have elements for a successful Pinterest pin!

1. High-Quality Images

The First Impression Matters

Bright, clear, and compelling.  Your pin’s image is the first thing that users see, so it needs to be So it needs to make an instant impact. Use your high-resolution images that are bright and clear to draw attention.

Pro Tip:You can get photos in many ways:

  • You can capture photos with your cell phone because it can make some beautiful images
  • Secure a custom gallery from a professional photographer
  • Use astock photo plan
  • last on this list is free stock photos. (Everyone uses free stock photos and  unfortunately, those tend to not do as well on Pinterest, probably because everyone has seen that picture somewhere else and it’s not unique on Pinterest).

Pinterest favors vertical images with a 2:3 aspect ratio, about 1000 by 1500 pixels. Tools like Canva can help you nail this size effortlessly. Why this size? Because it takes up more space in the feed or search results, making it more noticeable!

Relevance is Key

Ensure your image directly relates to the content you’re promoting. If you’re sharing a recipe, show a mouth-watering close-up of the finished dish. If you’re a wedding photographer, feature that beautiful wedding moment.

For blog posts, use images that reflect the blog’s theme. I love using visuals of laptops or cell phones displaying Pinterest, as it resonates well with users and the platform’s algorithms.

The Power of Negative Space

Don’t overcrowd your image. Negative space—the empty areas around the focal point—can be as impactful as the elements in your image. It makes text overlays stand out and enhances the overall design.

Want a Shortcut? 

If you’re looking to elevate your Pinterest game and create eye-catching pins that stop the scroll, look no further than The Creative’s Desk Pin Templates. These templates are designed to save you time while maintaining a professional, cohesive look for your brand. Perfect for female service providers, coaches, photographers, or anyone using Pinterest to drive traffic, these templates provide a quick solution to designing pins that convert. Head over to The Creative’s Desk to explore their collection and start boosting your Pinterest strategy today!

 

2. Compelling Text Overlay

Readable and Eye-Catching

Text overlay is crucial for communicating what your Pin is about at a glance. Use bold, easy-to-read fonts for your main keywords and titles. Pinterest users tend to skim, so your text needs to grab their attention immediately. Cursive fonts can be beautiful but should be used sparingly and only for non-essential words that aren’t SEO keywords.

Keyword-Rich

Incorporate relevant SEO keywords in your text overlay. These keywords help your Pin show up in search results. Think about the terms your ideal client would search for and use them in your text.

Use AI

Use ChatGPT or Google Gemini (both have free options) and ask this:  “Please create 5 SEO-optimized Pinterest pin titles and descriptions (400-500 characters with no hashtags and plain language using keywords people would search for on Pinterest) and deliver in a table format without quotes.”

Contrast Matters

Ensure there’s a strong contrast between your text and the background image. This makes your text stand out and easier to read. If needed, use a solid color background or a semi-transparent overlay behind your text to increase visibility.

3. Strong Call to Action (CTA)

Always Include a CTA

Every Pin should have a clear and compelling call to action. Whether it’s “Learn More,” “Shop Now,” “Download,” or “Get the Recipe,” your CTA should guide users on what to do next. This increases engagement and directs traffic to your desired destination.

Placement and Visibility

Place your CTA in a prominent position where it’s easily visible without overwhelming the design. The bottom or top center of your Pin is often a good spot.

Incentivize Action

Give users a reason to click. Whether it’s accessing a special offer, downloading a free resource, or discovering an exclusive tip, make sure your CTA communicates the benefit of taking action.

FREE Download

Download my free 80 CTA tool. to help you to not have to be creative.  You merely need to find one for your pin from the 80 shared. 

4. Branded Elements

Include Your Website URL

Your website URL should be visible but not intrusive. Placing it at the bottom or in a corner of the Pin reinforces brand recognition and helps protect your content from being shared without credit.

Consistent Branding

Consistency is key to building brand recognition. Use the same colors, fonts, and design elements across all your Pins. This cohesive style makes your Pins instantly recognizable in users’ feeds, even before they notice your URL.

Watermark or Logo

Consider adding a small logo or watermark to further protect your content. This should be subtle so it doesn’t distract from the main message but still serves to reinforce your brand identity.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

5. Engaging Pin Title

Keyword Optimized

Your Pin title should include relevant keywords that potential clients are likely searching for. The title should clearly communicate the value or benefit users will gain by clicking. For example, “5 Easy Steps to Create Pinterest-Worthy Images” is more compelling than just “Pinterest Image Tips.”

Action-Oriented

Use action verbs to make your title more engaging. Words like “Discover,” “Learn,” “Try,” or “Boost” encourage users to take action.

Pinterest truncates long titles, so keep it concise—aim for around 40-60 characters. Ensure the most important information comes first.

6. Detailed Pin Description

SEO-Friendly

Pinterest uses your Pin description, title, text overlay, and image name to understand the content of your Pin and surface it in relevant searches. Use this space to naturally incorporate keywords that your target audience is searching for. Avoid keyword stuffing, as it can make your description sound spammy.

Clear Call-to-Action

End your description with a strong CTA to guide users on what to do next. Phrases like “Click to learn more,” “Save this for later,” or “Get the full tutorial now” encourage engagement and drive traffic.

Provide Value

Your description should clearly convey what the user will gain by clicking on your Pin. Whether it’s a step-by-step guide, a valuable tip, or an exclusive offer, make sure the value proposition is front and center.

7. Clickable Link

Direct to Valuable Content

The link you attach to your Pin should lead directly to the content you’re promoting, whether it’s a blog post, product page, or lead magnet. Avoid linking to your homepage unless it’s directly relevant to the Pin.

Use Trackable URLs

To measure the effectiveness of your Pins, use UTM codes or other tracking parameters. This allows you to monitor how much traffic and conversions each Pin generates, helping you refine your strategy over time.

Avoid Dead Links

Regularly check your Pins to ensure that all links are still active and lead to the correct destination. Broken or outdated links can frustrate users and harm your credibility.

By incorporating these elements into every Pin, you’ll create a powerful, cohesive Pinterest strategy that not only attracts attention but also drives meaningful engagement and traffic to your website.

Here is more information that may be helpful!

Don’t Forget to Pin It!

The Ultimate Guide to High-Impact Pinterest Pins by Jen Vazquez Media
Boost Your Pinterest Strategy with These Must-Have Pin Elements by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Master Pinterest Marketing with These Key Pin Elements by Jen Vazquez Media
Essential Elements for High-Converting Pinterest Pins by Jen Vazquez Media

Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

Content Creation, Marketing, Pinterest

yellow background with white letters saying Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez

Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in!

Understanding Affiliate Marketing

Affiliate marketing is a win-win for both creators and brands. As an affiliate marketer, you promote products or services and earn a commission for every sale made through your unique affiliate link. Pinterest, with its visually-driven interface, is an ideal platform for showcasing products in an engaging way, making it easier to drive traffic and generate sales.

Choosing the Right Affiliate Programs

When selecting affiliate programs, look for ones that align with your niche and audience. High commission rates and reliable tracking are essential. Programs like Amazon Associates, ShareASale, and RewardStyle are popular choices among Pinterest users and is easy to sign up.  A lot of people try to sign up for programs that require a big following like LTK and Amazon Influencer program.  Just know that you have to start somewhere and once you get that following, you can apply for bigger harder to get into programs later.  With all the program, evaluate each program to find the best fit for your content.  

Creating Compelling Pins for Affiliate Links

Design is key when it comes to Pinterest. Your pins should be visually appealing and relevant to the products you’re promoting. Use high-quality images, put text over the image with keywords that your ideal client uses for searches, create catchy pin titles and descriptions and include a call to action on the text overlay as well as the description of your Pin.  Don’t forget to include in the description that this is an affiliate link (unless you are linking to a blog on your website).  

Pinterest Marketing Resources

Discover a treasure trove of free resources tailored to enhance your marketing efforts in the Pinterest Marketing Resources Vault. This comprehensive collection offers a plethora of invaluable tools designed to propel your marketing strategies on Pinterest. With over 10 meticulously crafted tools at your disposal, you’ll gain a competitive edge and unlock the full potential of this dynamic platform. Moreover, this resource hub goes beyond just tools, as it also provides access to 6 exclusive masterclasses and challenges.

By unlocking the FREE Pinterest Marketing Resources, you’ll gain immediate access to a treasure trove of templates and valuable assets that will transform your marketing endeavors.

SNAG THEM HERE

Affiliate Links vs. a Link to Your Blog

The best way to share affiliate links, in my opinion are to use a blog from your website.  On Pinterest you’re sharing your blog link.  In that blog, ensure you disclose there is an affiliate linke.  Put all the information on you blog about the product or service you are using an affiliate link for.  Don’t just share how amazing it is. Share about what you expected with the product or service and how it’s helped you and improved your life/job. If it’s a product, share a photo of you using the product – that will get you more trust.

Tracking and Analyzing Your Performance

Utilize tools like Pinterest Analytics and Google Analytics to track the performance of your affiliate pins. Monitor metrics such as clicks, saves, and conversions to understand what works best. Use this data to refine your strategy and improve your results.

Do Your Research

Learn from others who have successfully monetized their Pinterest accounts. Study their strategies, from pin design to affiliate program selection, and apply these insights to your approach. Real-life examples can provide valuable inspiration and guidance.

Bottom Line

Integrating affiliate links into your Pinterest strategy can be a game-changer for your income. By choosing the right programs, creating compelling content, and analyzing your performance, you can turn your pins into a profitable endeavor. 

Here is more information that may be helpful!

Don’t Forget to Pin It!

a women in white sweater holding a cup of coffee with creamer and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
women sitting beside the pool with coral dress and cell phone with words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
cell phone on paper tabelt and apple macbook pro with works Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
grey background with writing tablet and cell phone ontop with air buds and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Content Creation, Marketing, Pinterest

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com