Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business: Top 7 Strategies for 2023

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Get ready to skyrocket your Pinterest game in 2023!

Pinterest sent an email to creators ending the Pinterest Creator Rewards program at the end of November 2022.  In that email, the “bright spot” was they said links are coming to Idea Pins. It’s something that all Pinterest creators (not just those in the Creator Rewards program wanted), so now we are all waiting on bated breath.

In the meantime, it’s prudent that we improve our idea pin game.  On Pinterest Idea Pins are what Reels are to Instagram.  They tend to get seen the most and they can provide amazing engagement if used correctly!

Email sent by Pinterest about the Creator Rewards ending and Idea Pins Getting links

What Are Idea Pins and Why Use Them?

In case you are in the dark,  basically, you can think of Idea Pins as a cross between Instagram Stories and Reels. They allow you to showcase an idea from start to finish by uploading multiple slides of images and/or video. Unlike Instagram stories, Pinterest Idea Pins remain on your profile permanently (they will drive traffic for months and months once Pinterest releases them).

The reason you should use idea pins besides how much they are seen in your feed is that you’ll find great success using all types of pins rather than just standard pins alone AND now that idea pins will have links very soon, they will also be effective at driving traffic since they have the most engagement.  

Consider also that Pinterest values them so much, they created a ‘Watch’ page in their mobile app to encourage people to scroll endlessly as we do on TikTok + Instagram.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Share the Complete Picture

When creating idea pins, make sure to include all the relevant details and information to give your followers a clear understanding of the idea and how they can make it happen. The more complete and informative your Idea Pin is, the more likely your followers are to be inspired and take action on your idea.

By using an idea pin to guide users from inspiration to action, you can increase engagement and provide some trust in that know, like trust marketing process.

Make A Splash With Video

Using video on your idea pins on Pinterest can be a powerful way to grab the attention of users and stand out in the feed. According to Pinterest, videos on the platform can drive up to 2.6x more engagement, so starting with a video on the first page of your idea pin can be a great way to increase visibility and engagement. 

PRO TIP: Whenever Pinterest tells us something…. we should listen!

Also, Ensure that you use the Pinterest app on your cell phone as there are more options that desktop doesn’t have.

It’s All About The Details

When creating a video for your idea pin, make sure that it is high-quality and visually appealing. Take the video or photo in a well-lit room or if you are using branding images, ensure that you use a hi-resolution version of the image (about 1200 on the long edge is great).

Some ideas for idea pins are

  • Behind the scenes videos:  Share videos of you doing what you do! As an example, if you’re a photographer a video of you photographing someone.  If you are a coach, you working with something on the computer service your services.  
  • How-to-videos:  like 5 steps to or sharing tips
  • low-energy type of videos: These are my favorites!  Creating short videos doing things like making a face, pointing, looking up and down on the side, etc., with text on top.

Some details to ensure that you use is text on the first slide (which should be a video). Text on the first slide should be keywords because this is a searchable area.  

Also, add music, sound effects, stickers, etc.  Pinterest loves when we use all the bells and whistles.

Don’t forget to use a call to action!  You can find 80 calls to action for Pinterest in my free resources (see the link below)

Want Free Pinterest and Marketing Education?

I have a private Facebook Group where I am providing free marketing education for female service providers.  We bounce ideas off of each other, ask questions about our ideal client, Pinterest marketing, lead magnets, and more!  Click the button below to join us!

Speak to your peeps

One of the key elements of a successful Pinterest strategy is creating content (speaking to) your ideal client.  In other words, pretend you’re talking to a friend.  It will come across as authentic and relatable 

Also consider providing this targeted content to help your ideal client have a transformation in their business.

You can also create inspiring content and cheeky or funny content that would really appeal to your ideal client.  

Definitely avoid being overly promotional and salesy. While it’s important to include calls-to-action in your pins, too much emphasis on pushing your paid services can come across as inauthentic and may turn off potential customers. 

Instead, focus on providing valuable information and inspiration while including CTA’s like lead magnets or any other type of free content.  

Think about it – how often have you scrolled on Pinterest and purchased a 1k coaching program with a perfect stranger.  I’m sure you found them, stalked them, signed up for a free class, and then decided to work with them.

By focusing on building trust that you’re providing valuable educational content while being authentic and avoiding hard-selling tactics, you can increase organic reach on your Pinterest account and gain more engaged followers (as well as clients in the future).

DIY Your Way To Success

When creating idea pins, create visually appealing and engaging pins that would stop you from scrolling on Pinterest.  Try using photos and videos that you’ve taken even on your cell phone.  Or use a stock photo/video membership. I  love Social Squares as they are perfectly on brand for me bright light and full of thousands of options.  Social Squares is an amazing stock photo and video membership and I’ve got a link to check that out below.

You can also use free stock images like Pixel or Canva, but I’m sure you (like myself) have seen the same image on Pinterest multiple times and I wouldn’t describe them as scroll-stopping.  

I can’t forget to remind you to use text overlay to enhance the visual appeal and make the information easier to read and understand.

Also, don’t forget to stay up-to-date with the latest trends and features on Pinterest. This can help you stay ahead of the curve and make the most of the platform’s capabilities to drive more traffic and engagement to your website.

Quality Control

To ensure that your pins look their best, it’s important to perform a quick quality check before publishing. This includes checking the edges of your pins to make sure that they’re properly aligned and that nothing important is cut off. Additionally, it’s important to make sure that any text overlay is within the safe zone so that they’re fully visible and easy to read.

By regularly checking the quality of your pins and making sure that they’re properly aligned and free of errors, you can ensure that they look professional and that they’re more likely to be saved and shared by others.

Unlock the Potential of Idea Pins on Pinterest for Your Service-Based Business 7 Strategies in 2023

Repurpose, Repurpose, Repurpose

Repurposing is something I’m passionate about as a mom of four adults (and 4 grandbabies) plus running two businesses, I don’t have time.  My clients tend to be the same, ultra-busy female service-based entrepreneurs who want to work smarter, not harder.  

For both of those reasons, I have gotten militant in finding the most efficient workflow that is the most effective for marketing.  Repurposing is the key to that workflow.

Whenever you create a short-form video, you should be using it on all social media platforms.  To optimize that short-form video on each platform, ensure that you include text over the video by using keywords to let the viewer know what they are going to see or learn. Just like Pinterest, the other platforms use that text to know who to serve up your content to.

Also, change the caption to be platform specific.  For instance, you don’t want to have “the link’s in my bio” on TikTok right? So adjust the text for the specific platform.


I hope that I encouraged you to start using idea pins in a rotation of pins that you use on Pinterest weekly.  You’ll find success by sharing the complete picture, making a splash with video, paying attention to the details, speaking to your peeps, DIYing your way to success, performing quality control, and repurposing to save time!

As always, go out there and take action on what you learned here today because just getting educated is only half the picture – to succeed in business it’s about taking action and applying what you learned. If you’d like some help, let me know!

Here is more information that may be helpful!

My Favorite Business Tools for Entrepreneurs

My Favorite Business Tools for Entrepreneurs

Hi there! I’m Jen Vazquez and I I guide hyper-busy female services providers to create ONE streamlined marketing workflow that increases efficiency, produces greater returns and honors their energy through my proven Pinterest Marketing Method. Plus my agency helps...

Don’t Forget to Pin It!

Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

pinterest pin with 3 Ways to do keyword research on Pinterest  THE LAST ONE IS MY FAVORITE

3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Here are the best ways to do keyword research on Pinterest!

Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

So here are the three ways to do keyword research on Pinterest and the last one is my New Favorite!

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a wedding photographer and write about wedding photography, type ‘wedding photography a’ to see what auto-completes, then type ‘wedding photography b’ and continue through the whole alphabet. The downside to this method is that super time-consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual type of research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

Pin Inspector

The Pin Inspector software is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse, and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter, and wait for the magic to reveal all the words you could possibly want and need. Pin Inspector also has a trends tool based on the Pinterest Trends Tool.

Pin Inspector has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.


There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to do your research on Pinterest not google or use the Pin Inspector software. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

Just a Note: This link contains an affiliate link (down in the P.S. ). If you use it to make a purchase, I’ll receive a commission at no additional cost to you. Thank you for supporting my business! 

Don’t Forget to Pin It!

3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
What to pin when

What to pin when

What to Pin When?

My students in my membership (Pinterest Strategy Academy) were confused about what to pin when.  Pinterest has trends of when things are really popular via search. 

I put those things together into one document to be able to help you at a glance know what to work on when.  I decided to provide it as a FREE download for everyone.  Enjoy!


[convertkit form=2157968]

Want more tips and ideas? Look below:

what to pin when by jen vazquez marketing strategist
what to pin when by jen vazquez marketing strategist
what to pin when by jen vazquez marketing strategist
what to pin when by jen vazquez marketing strategist
what to pin when by jen vazquez marketing strategist
5 simple tips for Pinterest business

5 simple tips for Pinterest business

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Pinterest Audit and Strategy Sessions

Pinterest Audit and Strategy Sessions

Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!

That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!

Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.


Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.

Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss: 

  • Profile and website optimization
  • SEO/keyword planning
  • Content marketing tactic
  • Tailwind (how to get it set up or make it more effective)
  • Pinterest Analytics or Tailwind Insights
  • Tailwind Smartloop

If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!

BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.

If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!

Feel free to share this information with the pins below:

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Pinterest Audit and Strategy Session 1
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