Top 10 Videos of 2023: Your Video Guide to Pinterest + Marketing

My Top 10 Videos of 2023 Your visual guide to business growth jen vazquez media

My Top 10 Videos of 2023

Hello, brilliant achievers! 🎬 Want to visually amplify your business growth? I’ve handpicked the Top 5 Videos of 2023 that every female service provider should watch. These videos are packed with actionable advice, cutting-edge strategies, and a dash of fun to keep you engaged and empowered. Let’s hit play and step into a world of visual learning!

Video #1

 

In this video, I’m sharing Tailwind’s Ghostwriter Review and Tutorial. It saved me 4 Hours of work and continues to do so.

If you are you struggling to come up with engaging content that resonates with your audience or you are challenged by the hours it takes to create content, this video will help!

Try Tailwind out with the forever free plan —http://tailwind.sjv.io/jenvazquez

Video # 2

 

In this video I’m sharing GA4 + Pinterest Analytics Made Easy.  Learn how To Find Your Website Traffic Stats from Pinterest.

I struggled so much to find this information and I finally figured it out and thought I’d make a video for you.  Well my audience loved it as it’s the 2nd most popular video on my account.

Being able to find this information and track growth helps you to know what content on your blog is resonating and to create more content like that!

 

Video #3

PLEASE NOTE THIS IS FROM 2020. It’s pretty outdated but still has some good information for creating pins in Canva.

In this video, discussed how I created a bunch of Pinterest Pins in Canva for one blog post.

A couple of tips:

  • You don’t want to pin the same URL more than every 7 days or so – even with new images.
  • I don’t use handwriting type font for the main keywords to ensure that Pinterest can read it and also people visiting Pinterest on their cell phones.

Video #4

In this video I share about affiliate links.  You may also want to see the newest video I created on this subject.

 

Bonus Video

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? Welcome to a comprehensive guide that will delve deep into the world of monetizing Pinterest through organic affiliate marketing.

We’ll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest’s unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this guide will provide you with the knowledge and tools necessary to transform your Pinterest presence into a lucrative affiliate marketing platform.

Get prepared to unlock the full power of Pinterest and elevate your affiliate marketing game to new heights.

 

Video #5

In this video, we’ll be discussing How to Claim your Website for Pinterest in a SIMPLE WAY!

Many people initially face challenges with this task, but once they complete it, they often share that it was easier than they initially thought.

 

Video #6

In this video, I’ll be exploring the reasons behind utilizing Pinterest for your service-oriented business in 2023: A Beginner’s Guide to Pinterest.

 

Video #7

This is a video about What is a Pin Code and How Can You Use It Marketing Your Business.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world.

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

 

Video #8

Wanna know 6 things to focus on for Pinterest marketing going into 2024? Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram!

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.

 

Video #9

In this video, I’m sharing all about why your Pinterest analytics may have dropped. There are two main reasons why this may be happening and we’re covering both in this video today. Pinterest marketing is amazing so don’t let these analytic drops get you down.

Pinterest can really grow your business if you are consistent and using keywords that work well.

 

Video #10

In this video, I’m sharing Marketing Strategies Every Female Service Business Owner Needs to Know. Below are the links I mentioned in the video:

Summary

With these top 10 videos, you’re not just watching – you’re evolving and growing. Each one is a building block in your journey to digital excellence.

I’d love to invite you to subscribe to the channel.  You can follow along, learn, and transform your strategies into successes. Let’s make your business shine brighter than ever this year!

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media

What People Are Searching For On Pinterest This Week: Fun For One

What Peole Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One 

I’m back with the latest Pinterest trends! 

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

  • 185% increase in “home gym inspiration” for Gen Y
  • 140% increase in “journal prompts for mental health” for Gen Z
  • 85% increase in “money saving techniques”
  • 55% increase in “holistic health”
  • 25% increase in “bulking meal prep for men”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

Pinterest Marketing Resources

Discover a treasure trove of free resources tailored to enhance your marketing efforts in the Pinterest Marketing Resources Vault. This comprehensive collection offers a plethora of invaluable tools designed to propel your marketing strategies on Pinterest. With over 10 meticulously crafted tools at your disposal, you'll gain a competitive edge and unlock the full potential of this dynamic platform. Moreover, this resource hub goes beyond just tools, as it also provides access to 6 exclusive masterclasses and challenges.

By unlocking the FREE Pinterest Marketing Resources, you'll gain immediate access to a treasure trove of templates and valuable assets that will transform your marketing endeavors.

Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Home 

In the last three weeks compared to the previous three weeks:

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

Gen Y

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources.  In the last three weeks compared to the previous three weeks:

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

Self care ideas for brighter days ahead Pinterest Board

Featured board:  Wellness ideas 

There are 249 pins on this board of self-care ideas and growing! 

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media

What are people searching for on Pinterest: All Dressed Up

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear . \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins

What is a Pinterest Pincode and How To Use It in Marketing

What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert

What is a Pinterest Pincode and How To Use It in Marketing

Using my proven Pinterest Marketing Method, I help hyper-busy, female service providers create one marketing workflow to book more clients and increase their income and impact… in about an hour a week

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little known hack provided to us by Pinterest to sharing your Pinterest profile and boards in the real world. Time to sprinkle some Pinterest magic wherever you go!

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

Creating a Pincode is a breeze, and you can set it up to direct people to your profile or any specific boards you want to showcase. Whether you’re a desktop devotee or a Pinterest app aficionado, you can create these digital keys to unlock your Pinterest brilliance.

Ready to get started? Here’s how you can create Pincodes that will leave a lasting impression:

Create a Pincode that Links to Your Profile

  1. Log into your Pinterest account and let the magic begin.
  2. Click your profile picture at the top-right corner of your screen to reveal your profile.
  3. Oh, there’s your lovely face! Now, click your profile picture at the center of your screen, right above your profile name.
  4. Get ready to make some Pincode magic happen! Click on “Download Pincode” and watch the sparks fly.
Pinterest Pincode to share a board by Jen Vazquez Media Pinterest marketing expert and Pinterest manager

Create a Pincode that Links to Your Board

Note: This one’s for all you savvy business Pinners out there:

  • Log into your Pinterest business account like the boss you are.
  • Choose the board you want to highlight and click on it. Keep your creative juices flowing!
  • Look for the ellipsis icon next to your board name and give it a click. Options, options!
  • Select “Create Pincode” and get ready to see your board shine like never before.
  • Want to switch up the Pincode image? No worries! Click on “Change image” and pick the perfect representation of your board’s awesomeness.
  • Finally, click on “Download Pincode” and watch your Pincode come to life.
Pinterest Pincode to share a board by Jen Vazquez Media Pinterest marketing expert and Pinterest manager

Ways To Use Pincodes

Sharing is caring, right? So let’s spread the Pincode love!

You can share your Pincode anywhere your heart desires. Just remember, when displaying your Pincode, make sure the circular part is at least 1.5 inches in diameter for optimal scannability. If you’re printing it on a physical object, go for a flat surface to keep it legible and fabulous.

Oh, and one last thing: Remember to play by the rules and only use images for your Pincode that you have the rights to. Just like any other Pin you create on Pinterest, let’s keep things legal and legit.

Ideas on How To Use Pincodes in Marketing

Pincodes are not just magical gateways to your Pinterest world—they’re also powerful tools for your marketing endeavors. Let’s dive into some exciting ideas on how to make the most of Pincodes and captivate your audience like never before!

Event Engagement

Elevate your events and activations with Pincodes. Whether it’s a conference, trade show, or pop-up shop, place Pincodes strategically to engage attendees. They can scan the codes to access exclusive event content, follow your brand on Pinterest, or even enter contests. Pincodes add an interactive twist to your events and leave a lasting impression.

Website

You can share this code on your website as a quick way for people to access your free content on Pinterest.  It looks cool and encourages people to access your Pinterest and will typically follow your account.  This leads to engagement on Pinterest and all your pins will get more reach with more engagement.

Collaborative Campaigns 

Join forces with influencers, partners, or other brands to create collaborative campaigns using Pincodes. By featuring Pincodes in your joint marketing efforts, you can cross-promote each other’s content, expand your reach, and offer a seamless transition between brands. It’s a win-win situation!

Email Marketing Magic 

Elevate your email campaigns by incorporating Pincodes into your design. Add a visually appealing Pincode image and encourage recipients to scan it to discover more inspiring content related to the email’s theme or product offerings. Pincodes bring an element of surprise and interactivity to your email communications.

Free Pinterest Challenge

Calling on all female service providers who long to grow their client list while they sleep! Learn how to work smarter, not harder on Pinterest to grow your business.

Social Media Integration

Extend the reach of your Pincodes by integrating them into your social media strategy. Share your Pincodes on platforms like Instagram, LinkedIn,  and Facebook to encourage your followers to scan and explore your Pinterest world. Pincodes serve as bridges between different social media realms, creating a unified brand experience.

Influencer Collaborations 

Partner with influencers or content creators who align with your brand values and have a strong presence on Pinterest. Collaborate to create inspiring boards together and feature Pincodes in their content. This allows their audience to dive deeper into the collaboration, explore more related content, and increase brand exposure.

Print and Collateral 

Are you creating print advertisements, brochures, or catalogs? Embed Pincodes within your designs to offer readers a direct path to more inspiration. They can effortlessly scan the codes and be whisked away to relevant boards or product collections, turning printed materials into interactive gateways to your Pinterest universe.

Summary

Remember, creativity knows no bounds when it comes to Pincodes. Adapt these ideas to suit your brand, target audience, and marketing objectives. The key is to make Pincodes an integral part of your marketing strategy, adding an element of interactivity, discovery, and delight for your audience.

So, put on your marketing cape, grab your Pincode wand, and let the magic of Pincodes elevate your marketing campaigns to new heights. Happy exploring and enchanting your audience with the power of Pincodes! ✨

Here is more information that may be helpful!

Don’t Forget to Pin It!

What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert