What people on Pinterest are searching for this week: Spooky Season

What people on Pinterest are searching for this week: Spooky Season

9-22-23 What people on Pinterest are searching for this week SPOOKY SEASON by Jen Vazquez Media

What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun. 

Who’s ready for spooky season?

Key trends:

  • 📌5x increase in “horror movie nails”
  • 📌4x increase in “siren costume” among Gen Z 
  • 📌2x increase in “skeleton charcuterie board”
  • 📌130% increase in “pumpkin makeup”
  • 📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

Gen Y

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PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards. 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week Falling for Fall

What people on Pinterest are searching for this week Falling for Fall

8-18 What people on Pinterest are searching for this week Falling for Fall 🍁 by Jen Vazquez Media

What people on Pinterest are searching for this week Falling for Fall 🍁

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Falling for Fall. With fall on the way, people on Pinterest are searching for everything from autumn outfits to football season foods 🍂.

Key trends

  • 51x increase in “fall street style”
  • 3x increase in “caramel apple dump cake”
  • 2x increase in “fall hair color for brunettes” among Gen Z searchers
  • 160% increase in “outdoor fall decor” in the Midwest
  • 85% increase in “dark autumn aesthetic”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Growing Trend: Moody Fall Vibes

On Pinterest, searches are up for all things autumn, from makeup and fashion inspo to foods and full moons.  Growing search terms in the last three weeks compared to the previous three weeks:

51x increase in “fall street style

Other growing search terms in the last three weeks compared to the previous three weeks:

Moment: Fall on the Horizon

After a long, hot summer, people on Pinterest are searching for ways to get cozy this fall.

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images

Regional Trend: Cozy at Home

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Cozy Porch Aesthetics in the Midwest

In the Midwest, people are looking for welcoming fall displays. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “fall planters”
  • 160% increase in “outdoor fall decor”
  • 150% increase in “fall front porch”
  • 130% increase in “autumn home”

Hunkering down for fall in the Northeast

In the Northeast, people are getting ready to get cozy. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 150% increase in “holiday tablescapes”
  • 150% increase in “cozy basement ideas”
  • 125% increase in “cozy bedroom ideas”
  • 120% increase in “fall room decor”

Warming it up in the West

In the West, people are searching for autumn home inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 4x increase in “votive candles”
  • 185% increase in “copper brown”
  • 145% increase in “warm bedroom aesthetic”
  • 130% increase in “gothic home decor”

Come on in in the Southeast

In the Southeast, searches are up for fall front door decor and gardens. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 160% increase in “fall door hangers”
  • 140% increase in “fall garden”
  • 140% increase in “fall table settings”
  • 120% increase in “cozy living room warm”

Audience Trend: A Favorite Season Arrives

A favorite season arrives.  Dark fall shades are all the rage among the Gen Z audience. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

Fall 2023 Hair trends on pinterest

Featured Board: Fall Hair Trends

Check out fall hairstyle inspiration: Fall 2023 hair trends.  Get a great haircut, and you can conquer the world. From layers and lobs to supermodel locks, peep the latest styles going viral now.

*Find all the details on Pinterest’s report here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What are people searching for on Pinterest: All Dressed Up

What are people searching for on Pinterest: All Dressed Up

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear . \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

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Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What Are People Searching For On Pinterest | Week Ending 7-7-23

What Are People Searching For On Pinterest | Week Ending 7-7-23

what people are searcing for on pinterest - best summer ever 7-7-23 by Jen Vazquez Media

What Are People Searching For On Pinterest

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report here or read below!

*Pinterest, Global analysis, Q1 2023.

All set for summer

People are soaking up the summer sun everywhere they go. 

Let’s get away

(in the last three weeks compared to the previous three weeks)

  • 2x increase in “summer mountain vacation outfits” 
  • 130% increase in “snacks for road trip”
  • 85% increase in “boat cruise outfit”
  • 80% increase in “camp site set up” 

Fun in the sun (in the last three weeks compared to the previous three weeks)

  • 2.5x increase in “concert outfits summer” 
  • 110% increase in “backyard movie night ideas” 
  • 75% increase in “reggae concert outfit” 
  • 65% increase in “movie night food ideas”

Hot tech trends  (in the last three weeks compared to the previous three weeks)

  • 40% increase in “apple headphones aesthetic” 
  • 35% increase in “earbuds”
  • 30% increase in “portable charger”
  • 25% increase in “digital camera” 

Good On Paper

People are getting creative with homemade and retro summer crafts. In the last three weeks compared to the previous three weeks:

  • 10x increase in “retro crochet”
  • 2.5x increase in “altering clothes”
  • 110% increase in “clay creations”
  • 100% increase in “cute scrapbook ideas”
  • 95% increase in “tye dye ideas” 
What Are People Searching For On Pinterest by Jen Vazquez Media

Audience Trends

Health: On Pinterest, Gen Z is all about improving wellness while Gen X focuses on micronutrients and strength. 

Gen Z

  • 170% increase in “high protein foods”
  • 135% increase in “therapy”
  • 80% increase in “apple cider vinegar benefits”
  • 30% increase in “standing pose”

Gen X

  • 165% increase in “potassium rich foods”
  • 115% increase in “iron rich foods”
  • 60% increase in “tight hip flexors”
  • 50% increase in “strength training”

Late summer

Jam-packed sunny days inspire searches for fun food, festive outings, and fabulous style. 

  • 30x increase in “summer bbq recipes”
  • 16x increase in “unique nail designs summer”
  • 3x increase in “new york summer fashion”
  • 2x increase in “summer pool party decorations”
  • 140% increase in “butter blonde hair”
  • 135% increase in “hiking fits summer” 

How will you use these trends of popular searches for your business on Pinterest?

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
Pinterest Trends – What People are Searching For on Pinterest 10/7/22

Pinterest Trends – What People are Searching For on Pinterest 10/7/22

Pinterest Trends on What People Are Searching For On Pinterest this week

Pinterest Trends | What People are Searching for on Pinterest This Week 10-7-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that Pinterest presents have been growing over the last 12 months.

To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Pinterest is back with the latest Pinner trends and this week they’ve collected insights around the theme of Spotlight on Gen Z. On Pinterest, Gen Z are fully embracing the cozy vibes – including fall makeup, color palettes, and seasonal style 🧡.

 

Top stats

  • 140% increase in “fall makeup looks”
  • 185% increase in “crockpot chili”
  • 110% increase in “chicken nuggets”
  • 105% increase in “pumpkin pancakes”
  • 95% increase in “vintage horror art”
  • 45% increase in “70s disco”

Spotlight on Gen Z


Younger members of Gen Z (ages 18
24) are heading off to school, while others are entering the workforce, moving into new apartments, and marking milestones as they become adept at adulting. Everyone enjoys making the most of the fall season, though, which involves a love of autumnal color palettes, ribsticking soups, and sprinkling pumpkin spice with wild abandon.

 

Autumnal aesthetics

On Pinterest, Gen Z are fully into cozy vibes, including fall makeup, color palettes and seasonal style.

There has been a 140% increase in searches for “fall makeup looks” from Oct 2021 through Sep 2022 and In the last three weeks compared to the previous three weeks (ages 1824):

  • “fall candles aesthetic” +50%
  • “autumn color palette” +55%
  • “fall street style” +50%
  • “cozy fall” +50% 
Pinterest Trends on What People Are Searching For On Pinterest this week

Soup’s on

As the weather turns chilly, Gen Z on Pinterest are cooking up hearty soups and stews that serve as onebowl meals.

 
There’s been a 2x increase in searches for “lasagna soup” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18
24):
 

Dormroom dining

Gen Z’s microwaves are working overtime as they heat up meals and whip up quick snacks between classes.
It’s the great pumpkin
Pinterest Trends on What People Are Searching For On Pinterest this week

The horror of it all

Gen Z are taking Halloween style, costume and decor cues from retro and iconic horror movies.

There’s been a 3x increase in searches for “horror movie icons” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 1824):
  • “vintage horror art” +95%
  • “halloween costumes scary horror” +80%
  • “horror nails” +70%
  • “retro horror” +65%

Saturday night fever

On Pinterest, Gen Z is giving Y2K style a break and delving further in the past for discoera party looks.

There’s been a 45% increase in searches for “70s disco” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18
24):

graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week