What Are People Searching For On Pinterest This Week: HOSTING THANKSGIVING

What people on Pinterest are searching for this week HOSTING THANKSGIVING by Jen Vazquez Media

Trending on Pinterest This Week: HOSTING THANKSGIVING

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Hosting Thanksgiving. Searches are up for all-things Thanksgiving as people on Pinterest plan beautiful gatherings 🦃. 

Which trend are you gonna use for your marketing? Share with us in the comments!

Key trends

  • 170% increase in “friendsgiving invitations”
  • 160% increase in “pecan pie cobbler” in the Southeast
  • 125% increase in “thanksgiving activities” in the West
  • 125% increase in “thanksgiving cocktails”
  • 100% increase in “black friday”
  • 85% increase in “mulled wine”

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.  

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries

In The Midwest: Elevating potatoes

In the Midwest, people are looking for fun twists on potato-based dishes.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “scalloped potatoes and ham”
  • 155% increase in “parmesan potatoes”
  • 145% increase in “garlic mashed potatoes”
  • 125% increase in “mashed sweet potatoes”

In The Northeast: Covering the Classics

In the Northeast, people are searching for beloved, classic holiday recipes. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 135% increase in “stuffing”
  • 130% increase in “turkey”
  • 125% increase in “roasted brussel sprouts”
  • 120% increase in “cranberry”

In The West: Fun Before Dinner

In the West, Pinterest searches are up for Turkey Day decor and fun.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 130% increase in “thanksgiving table decor”
  • 125% increase in “thanksgiving activities”
  • 120% increase in “thanksgiving decor”
  • 120% increase in “fall dinner party

In the Southwest: Make It Sweet

In the Southeast, people on Pinterest are looking for fun twists on pie flavors. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 170% increase in “pumpkin pound cake”
  • 160% increase in “pecan pie cobbler”
  • 155% increase in “sweet potato cheesecake”
  • 150% increase in “pecan pie brownies”

Moment spotlight: Friendsgiving

On Pinterest, people are looking for fun ways to gather with friends during the holiday season. 

Pinterest Predicts trend: Free spirits

The Pinterest Predicts annual trend for fun drinks is trending again, this time with fall flavors. In the last three weeks compared to the previous three weeks:

Holiday Trending: Get Ready To Gift!

As we approach the busy holiday season, we’re tracking search terms on the rise:

What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

Featured Board: Planning Thanksgiving

Check out this featured board for planning the best Thanksgiving ever!

US Pinterest Predicts Weekly Report from Week of October 27, 2023

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

What people on Pinterest are searching for this week: Spooky Season

9-22-23 What people on Pinterest are searching for this week SPOOKY SEASON by Jen Vazquez Media

What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun. 

Who’s ready for spooky season?

Key trends:

  • 📌5x increase in “horror movie nails”
  • 📌4x increase in “siren costume” among Gen Z 
  • 📌2x increase in “skeleton charcuterie board”
  • 📌130% increase in “pumpkin makeup”
  • 📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

Gen Y

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards. 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media

What people on Pinterest are searching for this week Falling for Fall

8-18 What people on Pinterest are searching for this week Falling for Fall 🍁 by Jen Vazquez Media

What people on Pinterest are searching for this week Falling for Fall 🍁

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Falling for Fall. With fall on the way, people on Pinterest are searching for everything from autumn outfits to football season foods 🍂.

Key trends

  • 51x increase in “fall street style”
  • 3x increase in “caramel apple dump cake”
  • 2x increase in “fall hair color for brunettes” among Gen Z searchers
  • 160% increase in “outdoor fall decor” in the Midwest
  • 85% increase in “dark autumn aesthetic”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Growing Trend: Moody Fall Vibes

On Pinterest, searches are up for all things autumn, from makeup and fashion inspo to foods and full moons.  Growing search terms in the last three weeks compared to the previous three weeks:

51x increase in “fall street style

Other growing search terms in the last three weeks compared to the previous three weeks:

Moment: Fall on the Horizon

After a long, hot summer, people on Pinterest are searching for ways to get cozy this fall.

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images

Regional Trend: Cozy at Home

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Cozy Porch Aesthetics in the Midwest

In the Midwest, people are looking for welcoming fall displays. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “fall planters”
  • 160% increase in “outdoor fall decor”
  • 150% increase in “fall front porch”
  • 130% increase in “autumn home”

Hunkering down for fall in the Northeast

In the Northeast, people are getting ready to get cozy. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 150% increase in “holiday tablescapes”
  • 150% increase in “cozy basement ideas”
  • 125% increase in “cozy bedroom ideas”
  • 120% increase in “fall room decor”

Warming it up in the West

In the West, people are searching for autumn home inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 4x increase in “votive candles”
  • 185% increase in “copper brown”
  • 145% increase in “warm bedroom aesthetic”
  • 130% increase in “gothic home decor”

Come on in in the Southeast

In the Southeast, searches are up for fall front door decor and gardens. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 160% increase in “fall door hangers”
  • 140% increase in “fall garden”
  • 140% increase in “fall table settings”
  • 120% increase in “cozy living room warm”

Audience Trend: A Favorite Season Arrives

A favorite season arrives.  Dark fall shades are all the rage among the Gen Z audience. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

Fall 2023 Hair trends on pinterest

Featured Board: Fall Hair Trends

Check out fall hairstyle inspiration: Fall 2023 hair trends.  Get a great haircut, and you can conquer the world. From layers and lobs to supermodel locks, peep the latest styles going viral now.

*Find all the details on Pinterest’s report here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images

What are people searching for on Pinterest: All Dressed Up

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear . \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins