Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach.  by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Remember That Big Pinterest Update? Tailwind’s Got Your Back

maroon color background with white text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Let’s be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren’t ads Organic Pins.  That means pins can be graphics, videos, or a combination of both.

“Standard or Idea…hmm, decisions, decisions!” Well, that’s so yesterday’s news. Simplified Pins or Organic Pins (both names are used) are streamlined to make things so much easier.  There is ONE organic pin that gives us the ability to create pins however we want.

And… links are on all pins and you can add all kinds of goodies.  are here to stay, and Tailwind’s swooping in to make them work even harder for you.

Tailwind: Your Pinning Sidekick

Tailwind’s new tool is like having a Pinterest wizard on speed dial! They streamline the whole Simplified Pin process, giving your content that extra bit of magic to catch the eye of potential clients.

Even if Pinterest updates feel a bit overwhelming, Tailwind’s got you covered – they keep things fresh and easy so you can focus on showcasing your amazing services.

Get Free Pinterest and Marketing Tools!

I have a Vault of free tools to help you grow your business.  From masterclasses, to tools, and more! Check them out!

But Why Simplified Pins, Anyway?

Simplify your Pinterest game! With Simplified Pins, there’s just one amazing format to master. That means less time scratching your head and more time getting those creative juices flowing. Pinterest took all the best Pin features and rolled them into one powerhouse package – it’s a win-win for your content strategy.

Not selling products? No worries! Think of Simplified Pins as a way to showcase your expertise, share testimonials, or highlight the amazing results you get for clients. Turn those “ooh, I need that!” moments into leads and bookings.

What This Means for You, My Fabulous Pinner:

Remember when Pinterest streamlined things with Simplified Pins? Tailwind’s making the whole process even smoother with their new tool. Forget fussing over formats – now you can channel all that creative energy into awesome content. Tailwind’s got the techy stuff handled, so you can focus on designing Pins that really stand out and get your services noticed.

With Tailwind’s Simplified Pin tool, pinning becomes a breeze. Unleash your creativity, rock those ideas, and amplify your potential. Those new tools are like a secret weapon, helping you create Pins that seriously pop!

Summary

So, fire up Tailwind, unleash your inner Pinning superstar, and get ready to rock those Simplified Pins! ✨. Get your Tailwind forever free plan here!

Questions? I’m all ears! 👂 Join my private community for free education on all things Pinterest, Marketing, Repurposing, and SEO!

Sources

Here is more information that may be helpful!

Don’t Forget To Pin It!

flowers and computer with pink with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
women on her cell phone in blue jeans and notepad with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
women holding a phone at a table with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
flowers, cell phone, notepad and coffee with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Unleash Your Business’s Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Marketing Strategies Every Female Service Business Owner Should Know

Hey there, it’s Jen Vazquez here, Founder of Jen Vazquez Media specializing in Pinterest Marketing, and I wanted to share with you about marketing strategies for female business owners who offer services. As a service-based business owner myself, I know that marketing can be a daunting and overwhelming task. With so many different marketing channels and strategies out there, it can be hard to know where to start.

But the truth is, marketing is a crucial component of any successful business. It’s what helps you get your name out there, attract new clients, and ultimately grow your business. The key is to find marketing strategies that work for you and your unique business.

One important thing to consider is your own energy level and work style. Some marketing strategies require a lot of energy and effort, while others are more low-key and hands-off. It’s important to choose a strategy that aligns with your energy and work preferences, so you can stay consistent and see results.

Another important factor to consider is your target audience. Depending on your niche, some marketing strategies may be more effective than others. For example, if you’re targeting busy moms, social media and email marketing might be your best bet. If you’re targeting high-level executives, networking, and influencer marketing might be more effective.

Ultimately, the key is to experiment and find what works best for you and your business. It may take some trial and error, but with a little persistence and determination, you can find the marketing strategies that will help you unleash your business’s full potential. So let’s dive in and explore some of the most effective marketing strategies for female service-based business owners!

Word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful tools in your marketing arsenal. People trust the opinions of their friends and family more than any other form of advertising, so getting your satisfied clients to spread the word about your services is key.

To get started, make sure you’re providing exceptional service to your clients. Focus on going above and beyond their expectations, and always aim to exceed their needs. When your clients are thrilled with your service, they’ll be more likely to recommend you to others.

Another way to encourage word-of-mouth marketing is to incentivize your clients. Consider offering referral bonuses or other rewards to clients who refer new business your way. This can be a win-win situation, as your clients will feel valued and appreciated, and you’ll get new business as a result.

Don’t be afraid to ask for referrals, either. When you’ve completed a project for a satisfied client, let them know that you would love to work with other people like them. Encourage them to share your contact information with anyone they think could benefit from your services.

Finally, make it easy for people to recommend you. Make sure your website has a clear and prominent “refer a friend” button, and include share buttons on all of your social media content. The easier you make it for people to refer you, the more likely they’ll be to do so.

Remember, word-of-mouth marketing is all about building trust and providing exceptional service to your clients. Focus on creating an outstanding experience for each and every one of your clients, and word will spread about your business in no time.

Email marketing

Email marketing is a powerful way to stay in touch with your existing clients and nurture new leads. With email marketing, you can create a more personal and direct connection with your audience, and provide them with valuable information and updates about your services.

To get started with email marketing, you’ll need to build an email list. You can do this by adding a sign-up form to your website or blog, offering a free resource or incentive for signing up, or collecting email addresses from clients and prospects directly.

Once you have your email list, it’s important to focus on creating valuable and engaging content. Your emails should be informative, helpful, and relevant to your target audience. Consider sharing your expertise, providing tips and advice, or showcasing success stories from your clients.

One important thing to keep in mind is the frequency of your emails. You don’t want to overwhelm your audience with too many emails, but you also don’t want to go too long without contacting them. Finding the right balance will depend on your audience and your specific business, so be sure to experiment and see what works best.

When it comes to email marketing, personalization is key. Make sure your emails are addressed to your recipient by name and consider segmenting your email list so you can send more targeted messages. You might also consider adding personal touches, like including a personal anecdote or story in your emails.

Finally, be sure to track your results and adjust your strategy as needed. Look at metrics like open rates, click-through rates, and conversions to see how your emails are performing. Use this information to refine your email content and optimize your campaigns over time.

Email marketing can be a powerful tool for nurturing leads and building relationships with your audience. By providing valuable content and a personal touch, you can turn your email list into a valuable asset for your business.

Content marketing

Content marketing can be a fun and effective way to attract new clients and showcase your expertise. With content marketing, you can create valuable and entertaining content that your target audience will love, while also establishing yourself as a thought leader in your industry.

But let’s be real, creating content can be tough. It’s not easy to come up with new and engaging ideas all the time. That’s why it’s important to find a content format that works for you and your unique style.

Maybe you love writing blog posts and providing helpful tips and advice to your audience. Or maybe you’re more of a podcast person, and you love sharing your expertise in a conversational format. Whatever your preference, make sure you’re choosing a format that feels authentic to you and your brand.

When it comes to content, it’s also important to be consistent. Don’t post a flurry of content all at once and then disappear for months at a time. Instead, set a schedule and stick to it. Whether it’s once a week, twice a month, or once a quarter, make sure you’re consistently providing valuable content to your audience.

One way to make content creation more fun is to involve your team (whether that’s your VA, your husband, or your dog supporting you hehe😜).  Maybe you could create a series of hilarious videos or infographics that showcase your brand’s personality. The more you can inject your own unique brand of humor and creativity into your content, the more likely you are to attract and engage your audience.

So, get creative, have fun, and don’t be afraid to experiment with different formats and styles. With a little bit of humor and a lot of passion, you can create content that will help you stand out in your industry and attract new clients to your service-based business.

Social Media

Ah, social media. It’s the great equalizer. Whether you’re a Fortune 500 company or a one-person operation, social media gives you the power to connect with your audience and showcase your brand in a fun and engaging way.

But let’s be real: social media can be overwhelming. There are so many platforms to choose from, and each one has its own set of rules and best practices. So where do you even start?

I OF COURSE think you should use Pinterest as it’s more effective at driving traffic to your website, it’s super low energy, unlike something like Instagram, and it’s a search engine rather than social media in nature.  But I digress, let’s get back to the overall look.

First of all, it’s important to know your audience. Which platforms do they use the most? Are they more likely to engage with you on Facebook, LinkedIn, Instagram, or TikTok? Once you know where your audience hangs out, you can focus your efforts on those platforms.

One important thing to keep in mind is that social media is all about building relationships. It’s not just about promoting your business – it’s about engaging with your audience and providing value to them.

So, how do you do that? Start by sharing engaging and entertaining content that your audience will love. Maybe it’s a behind-the-scenes look at your business, a funny meme that’s relevant to your industry, or an inspirational quote that will resonate with your audience.

You should also be engaging with your audience directly. Respond to comments and messages in a timely manner, and try to initiate conversations with your followers. The more you can create a sense of community around your brand, the more likely your audience is to engage with you and become loyal customers.

Note: don’t be afraid to experiment with different types of content and formats. Maybe you want to try your hand at Instagram Reels, or go live on Facebook and answer questions from your audience, or use trending audio on TikTok. The more you can mix things up and keep things fresh, the more likely you are to stand out and attract new followers (as well as not get bored!).

Final Tip: REPURPOSE!! If you have a video on any platform, save it before publishing (so there aren’t any watermark logos).  Then turn around and use them on all the platforms you are on.  Here are the places I share when I create a short-form video:  Pinterest Idea Pin, Pinterest Video Pin, Youtube short, TikTok, Linkedin video, Facebook Video, and Instagram Reel.  I feel like I might be forgetting one but you get the point.

Bonus tip:  Don’t forget the algorithm tips for all platforms ——- wait for it

——

type keywords that someone would type to find your contact as the title (text on the screen or text overlay).  That text section is a SEARCHABLE area!!

So go forth, my social media-loving friends, and have fun. With a little bit of creativity and a lot of personalities, you can use social media to grow your service-based business and connect with your audience in a meaningful way.

Creative Marketing Summit

Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.

 

Events And Webinars/Masterclasses

Events and webinars can be a powerful way to connect with your audience and showcase your expertise. Whether you’re hosting an in-person event or a virtual webinar, you have the opportunity to provide valuable information and build strong relationships with your attendees.

I’ve done a ton of webinars and masterclasses, and just completed my first event Creative Marketing Summit.  You can still get the replays for the 22 amazing speakers who are marketing experts.

But let’s be real: events and webinars can be a lot of work. From planning and promoting to delivering a great presentation, there’s a lot to think about. But with a little bit of planning and a lot of enthusiasm, you can make your events and webinars a success.

When it comes to events, it’s important to think about your target audience and what kind of event they would enjoy. Maybe you host a happy hour for local business owners, or maybe you put on a full-day workshop that dives deep into your area of expertise. Whatever you choose, make sure it’s something that will provide value to your attendees and help you establish your authority in your industry.

Webinars, on the other hand, can be a great way to connect with a wider audience and share your expertise with people all over the world. When planning a webinar, start by choosing a topic that’s relevant to your target audience and that showcases your expertise. From there, you’ll need to think about the logistics of hosting a successful webinar, including promoting the event, choosing the right platform, and delivering a great presentation.

One important thing to keep in mind with both events and webinars is that it’s all about engagement. You don’t want to just talk at your audience – you want to get them involved and make the experience fun and interactive. Maybe you host a Q&A session, or maybe you incorporate games and activities into your presentation. The more you can engage your audience and make them feel like they’re part of the experience, the more successful your event or webinar will be.

So, let’s get out there and plan some amazing events and webinars, my friends! With a little bit of planning and a lot of enthusiasm, you can connect with your audience and grow your service-based business like a pro.

Paid Advertising

Ah, paid advertising. It’s the holy grail of marketing, the key to unlocking a flood of new business and skyrocketing your success. Or is it?

Okay, let’s be real – paid advertising isn’t a silver bullet. It’s not going to magically transform your business overnight. But it can be a powerful way to reach new audiences and attract new clients.

When it comes to paid advertising, the first step is to figure out which platforms are the best fit for your business. Google AdWords is a popular option for businesses that want to target people who are actively searching for their services. Facebook Ads are great for businesses that want to target specific demographics and interests.

Once you’ve chosen a platform, it’s important to focus on creating engaging and effective ads. You only have a few seconds to capture your audience’s attention, so make sure your ads are eye-catching and informative. Maybe you use bright colors and bold fonts to stand out, or maybe you use a catchy tagline that will stick in your audience’s mind.

It’s also important to set a budget and track your results. Don’t just throw money at ads and hope for the best – be strategic about where you’re spending your money, and adjust your strategy as needed.

Finally, don’t forget to experiment with different ad formats and targeting options. Maybe you want to try a video ad instead of a static image, or maybe you want to target a new demographic to see if it drives better results. The more you can experiment and refine your strategy over time, the more likely you are to see success with paid advertising.

Paid advertising isn’t for everyone, but if you’re willing to put in the time and effort to create effective ads, it can be a powerful tool for growing your service-based business. So go forth, my advertising-loving friends, and create ads that will make your audience say “wow!” (and hopefully not “meh”).

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Influencer Marketing

Alright, my influencer-loving friends, it’s time to talk about the power of the ‘gram. That’s right, I’m talking about influencer marketing.

Influencer marketing can be a great way to reach new audiences and build credibility for your brand. By partnering with influencers in your industry, you can leverage their reach and reputation to get your name out there and attract new clients.

But before you go sending DMs to every influencer under the sun, it’s important to do your research. Not all influencers are created equal, and not all of them will be a good fit for your brand.

Start by looking for influencers who align with your values and your target audience. Maybe you’re a sustainable fashion brand, and you want to partner with influencers who share your passion for eco-friendly fashion. Or maybe you’re a business coach, and you want to partner with influencers who target the same demographic as your ideal client.

Once you’ve found a few influencers you’re interested in working with, it’s important to engage with them in a genuine and authentic way. Don’t just send a cold pitch asking them to promote your brand – take the time to build a relationship and establish trust.

One way to do this is to follow them on social media, engage with their posts, and share their content with your own audience. This can help you establish a connection and show them that you’re genuinely interested in their work.

When it comes time to actually partner with an influencer, be sure to set clear expectations and goals for the campaign. What do you want them to promote? What kind of content do you want them to create? And what metrics will you be tracking to measure the success of the campaign?

Finally, don’t be afraid to get creative with your influencer marketing. Maybe you want to create a fun challenge or hashtag that your influencer can help promote. Or maybe you want to offer an exclusive discount or free trial to their followers. The more you can make the campaign fun and engaging, the more likely you are to attract new clients and build buzz for your brand.

Influencer marketing can be a powerful tool for growing your service-based business, but it’s important to approach it in a strategic and authentic way. So go forth, my influencer-loving friends, and let’s take the ‘gram by storm!

Networking

Ah, networking. The necessary evil of every business owner. But it doesn’t have to be a snooze-fest, my friends. In fact, with a little bit of creativity and a lot of personalities, networking can be downright fun.

So where do you even start with networking? Well, the first step is to figure out where your ideal clients hang out. Are they at industry conferences and events? Or are they more likely to attend local meetups and networking groups?

Once you know where your ideal clients are, it’s time to get out there and start mingling. But don’t just show up and hand out business cards like a robot. Instead, focus on building real relationships with the people you meet.

One way to do this is to inject some of your own unique personality into the conversation. Maybe you crack a joke, or maybe you share a personal anecdote that helps you connect with the other person on a deeper level.

Another way to make networking more fun is to collaborate with other business owners in your industry. Maybe you co-host a workshop or event, or maybe you team up to offer a joint service or product. The more you can work together and support each other, the more successful you’ll all be.

Finally, don’t forget to follow up with the people you meet. Whether it’s sending a quick email or connecting on LinkedIn, taking the time to follow up and stay in touch can help you build strong and lasting relationships.

So, my networking-loving friends, let’s embrace the awkward handshakes and sweaty palms and make networking fun. With a little bit of humor and a lot of charm, you can connect with new clients and grow your service-based business like a pro.

Summary

Well, my fellow service-based business owners, I hope you’re feeling inspired and empowered after reading this post! We’ve covered a lot of ground today, from networking and events to social media and paid advertising.

But here’s the thing: marketing your business doesn’t have to be a chore. It doesn’t have to be something you dread or something you’re not good at. With a little bit of creativity and a lot of enthusiasm, you can find marketing strategies that work for you and that help you connect with your audience in a meaningful way.

Whether you’re a social media guru, a content marketing maven, or an event-planning extraordinaire, there’s a marketing strategy out there that’s perfect for you and your unique style. So don’t be afraid to experiment, try new things, and inject your own personality and humor into your marketing efforts.

At the end of the day, marketing your service-based business is all about building relationships and providing value to your audience. It’s not about spamming people with ads or pushing a hard sell. It’s about connecting with people on a deeper level and showing them why your services are the best fit for their needs.

So go forth, my friends, and market your service-based businesses with passion and purpose. With a little bit of optimism, a workflow that flows for you, and a whole lot of determination, you can achieve anything you set your mind to.

Here’s more information that may be helpful!

Don’t Forget to Pin It!

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

5 Steps to Grow Your Instagram Using Pinterest

Most of our potential clients are on Instagram these days, but they are also on Pinterest.  I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow Instagram followers and engagement by using Pinterest. 

Why does Pinterest work so well?  Because it’s the most link-friendly social platform out there.  The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing! 

So let’s grow your engagement and following on Instagram! Read below for the 5 steps!

#1: Claim Your Instagram Account on Pinterest

It’s important for you to claim your Instagram account in your Pinterest account as your first step.  Doing so allows you to get much better analytics including Instagram info.

claim your instagram on pinterest by pinterest expert jen vazquez

You should also claim your website on Pinterest.  This is similar and again gives you so much analytics.  

One of my favorite sayings is by Dan Zarrella “Marketing without data is like driving with your eyes closed.” 

pinterest post shows instagram on the ones shared by instagram by jen vazquez pinterest marketing strategist

Because Instagram posts have an average lifespan of 24-72 hours, utilizing that content by sharing on Pinterest, you are lengthening the life of an Instagram post that you spent time creating.  

You can also drive more traffic and engagement to your Instagram account. Win-Win!

#2: To Grow Instagram, take your popular posts, reels and IGTV and publish to Pinterest

Using Pinterest to grow Instagram is smart.  You are already spending time, energy, blood, sweat, and sometimes tears creating a ton of content for Instagram.

Get engagement on Instagram and have that content last longer and spread by sharing on Pinterest.

You’ll want to share the content to all the boards that make sense.

Pinterest is all about FRESH IMAGES.  Utilizing your Instagram content is fresh and your Pinterest analytics will grow also!

Video is king – so Reels and IGTV do very well.  Definitely share those first!

Pinterest (like Instagram) keeps changing things, but right now video length is 4 seconds – 15 minutes.  The sweet spot for best performing video length is 15-60 seconds.  To stay up to date, check out Pinterest’s help guide updated video creative specs.

#3: Share Your Instagram Stories

Instagram stories are fleeting and go away in 24 hours.  So a good way to use them is to save them in your highlights, or auto-save stories to your phone like I do.  I have an album on my iPhone and I pop them in there each day.  When I spend my 30-60 minutes a week working on Pinterest, I can just go to that album and post away.

Since Stories don’t have a link, you can use my workaround.  Here’s how to do it:

When you are on a story, tap the 3 dots on the bottom right:

sharing story to pinterest by jen vazquez pinterest marketing expert 1

Then tap SAVE 

sharing story to pinterest by jen vazquez pinterest marketing expert 2

Then you’ll choose PHOTO or STORY which is all the stories in an  MP4 file.  Choose STORY and crop the video to the one you want.  Or perhaps you create several stories of your day, then don’t crop because it will be a great video.

sharing story to pinterest by jen vazquez pinterest marketing expert 3

Go to Pinterest and upload.  It will ask to use the Instagram link — um yes, please!  If it doesn’t work, then include the link directly to your Instagram profile.

Then because it’s a video it will ask you to choose tags.  Think hashtags or keywords and try different combinations.  For this branding shoot, I use Photography, Branding, Content Marketing, Creative Photography. 

sharing story to pinterest by jen vazquez pinterest marketing expert 4
sharing story to pinterest by jen vazquez pinterest marketing expert 5

Videos require reviews — don’t panic.  It typically is approved within a few hours to 24 hours.

sharing story to pinterest by jen vazquez pinterest marketing expert 6

#4: Keywords are important

Pinterest is a visual search engine and is very powerful! If you ever do a search on Google, you’ll notice one of the top three posts is almost always Pinterest.  That’s because using keywords (an SEO term on Pinterest) is super effective on google too.  

What are Keywords or SEO? It’s really simple! It is what your ideal client is typing on their keyboard to find your content.  

A lot of people use cutesy names in the title or description of Pins and Boards.  You want to be super-specific.  Instead of saying “yum yum” as a board title.  You should say “gluten-free recipes you’ll love” or “Easy and simple recipes for busy moms”.

Add these keywords EVERYWHERE – use them in Instagram posts, and pin titles, pin descriptions, board titles, board descriptions, and your Pinterest Profile — also include a keyword in your name (under your image).  I have “California elopement photographer + branding photographer | Jen” because ‘elopements and branding’ is what my ideal clients are looking for.  I keep my name because people buy from people.

Pinterest Profile example by Jen Vazquez a Marketing Strategiest specializing in Pinterest Marketing

ALSO use 2-3 hashtags on each pin, board, and your Pinterest profile.  But, unlike Instagram, you want to use broad hashtags.  For me it’s #wedding #elopement #photographer

#5: Where to start?

That’s easy! Use your Instagram Insights of course! 

Start by clicking the three lines on the top right then click INSIGHTS

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 1
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 2

Click the arrow to the right of posts. Then select Post Interactions and 3 months.  You can select more or less but I always suggest for the first time select three.  Then do 1 year and see what posts are to the top.  Those posts a year old will now get more traction because of Pinterest and more engagement and potential business on Instagram!

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 3
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 4

Summary

Pinterest and Instagram are the biggest social media platforms that are focused on images and video.  If you use them together, you can create a powerhouse for marketing and also save a ton of time while repurposing your best content.  

NOTE:  Make sure you really know how your clients found you.  Many of my clients ask, “how did you find me?”.  Clients / potential clients will always say the last place they were when they decided to contact you.  It is usually Instagram.  

I always follow up casually with an  “Oh awesome, was it with a hashtag or did someone refer you”?  You want to know that hashtag of course or who referred them, but you are also digging.  70% of the time when I do that with my clients/potential clients say oh no it was a google search or they found me on Pinterest.  

It just took one little extra question, and information that would be valuable to confirm how your marketing is working.

Now….. WHO is going to be pinning their Instagram content to Pinterest now?  I thought so!!

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 Steps to Grow Your Instagram Using Pinterest2
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5 Steps to Grow Your Instagram Using Pinterest1
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5 Steps to Grow Your Instagram Using Pinterest5
5 Steps to Grow Your Instagram Using Pinterest3
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