Unleash Your Business’s Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Marketing Strategies Every Female Service Business Owner Should Know

Hey there, it’s Jen Vazquez here, Founder of Jen Vazquez Media specializing in Pinterest Marketing, and I wanted to share with you about marketing strategies for female business owners who offer services. As a service-based business owner myself, I know that marketing can be a daunting and overwhelming task. With so many different marketing channels and strategies out there, it can be hard to know where to start.

But the truth is, marketing is a crucial component of any successful business. It’s what helps you get your name out there, attract new clients, and ultimately grow your business. The key is to find marketing strategies that work for you and your unique business.

One important thing to consider is your own energy level and work style. Some marketing strategies require a lot of energy and effort, while others are more low-key and hands-off. It’s important to choose a strategy that aligns with your energy and work preferences, so you can stay consistent and see results.

Another important factor to consider is your target audience. Depending on your niche, some marketing strategies may be more effective than others. For example, if you’re targeting busy moms, social media and email marketing might be your best bet. If you’re targeting high-level executives, networking, and influencer marketing might be more effective.

Ultimately, the key is to experiment and find what works best for you and your business. It may take some trial and error, but with a little persistence and determination, you can find the marketing strategies that will help you unleash your business’s full potential. So let’s dive in and explore some of the most effective marketing strategies for female service-based business owners!

Word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful tools in your marketing arsenal. People trust the opinions of their friends and family more than any other form of advertising, so getting your satisfied clients to spread the word about your services is key.

To get started, make sure you’re providing exceptional service to your clients. Focus on going above and beyond their expectations, and always aim to exceed their needs. When your clients are thrilled with your service, they’ll be more likely to recommend you to others.

Another way to encourage word-of-mouth marketing is to incentivize your clients. Consider offering referral bonuses or other rewards to clients who refer new business your way. This can be a win-win situation, as your clients will feel valued and appreciated, and you’ll get new business as a result.

Don’t be afraid to ask for referrals, either. When you’ve completed a project for a satisfied client, let them know that you would love to work with other people like them. Encourage them to share your contact information with anyone they think could benefit from your services.

Finally, make it easy for people to recommend you. Make sure your website has a clear and prominent “refer a friend” button, and include share buttons on all of your social media content. The easier you make it for people to refer you, the more likely they’ll be to do so.

Remember, word-of-mouth marketing is all about building trust and providing exceptional service to your clients. Focus on creating an outstanding experience for each and every one of your clients, and word will spread about your business in no time.

Email marketing

Email marketing is a powerful way to stay in touch with your existing clients and nurture new leads. With email marketing, you can create a more personal and direct connection with your audience, and provide them with valuable information and updates about your services.

To get started with email marketing, you’ll need to build an email list. You can do this by adding a sign-up form to your website or blog, offering a free resource or incentive for signing up, or collecting email addresses from clients and prospects directly.

Once you have your email list, it’s important to focus on creating valuable and engaging content. Your emails should be informative, helpful, and relevant to your target audience. Consider sharing your expertise, providing tips and advice, or showcasing success stories from your clients.

One important thing to keep in mind is the frequency of your emails. You don’t want to overwhelm your audience with too many emails, but you also don’t want to go too long without contacting them. Finding the right balance will depend on your audience and your specific business, so be sure to experiment and see what works best.

When it comes to email marketing, personalization is key. Make sure your emails are addressed to your recipient by name and consider segmenting your email list so you can send more targeted messages. You might also consider adding personal touches, like including a personal anecdote or story in your emails.

Finally, be sure to track your results and adjust your strategy as needed. Look at metrics like open rates, click-through rates, and conversions to see how your emails are performing. Use this information to refine your email content and optimize your campaigns over time.

Email marketing can be a powerful tool for nurturing leads and building relationships with your audience. By providing valuable content and a personal touch, you can turn your email list into a valuable asset for your business.

Content marketing

Content marketing can be a fun and effective way to attract new clients and showcase your expertise. With content marketing, you can create valuable and entertaining content that your target audience will love, while also establishing yourself as a thought leader in your industry.

But let’s be real, creating content can be tough. It’s not easy to come up with new and engaging ideas all the time. That’s why it’s important to find a content format that works for you and your unique style.

Maybe you love writing blog posts and providing helpful tips and advice to your audience. Or maybe you’re more of a podcast person, and you love sharing your expertise in a conversational format. Whatever your preference, make sure you’re choosing a format that feels authentic to you and your brand.

When it comes to content, it’s also important to be consistent. Don’t post a flurry of content all at once and then disappear for months at a time. Instead, set a schedule and stick to it. Whether it’s once a week, twice a month, or once a quarter, make sure you’re consistently providing valuable content to your audience.

One way to make content creation more fun is to involve your team (whether that’s your VA, your husband, or your dog supporting you hehe😜).  Maybe you could create a series of hilarious videos or infographics that showcase your brand’s personality. The more you can inject your own unique brand of humor and creativity into your content, the more likely you are to attract and engage your audience.

So, get creative, have fun, and don’t be afraid to experiment with different formats and styles. With a little bit of humor and a lot of passion, you can create content that will help you stand out in your industry and attract new clients to your service-based business.

Social Media

Ah, social media. It’s the great equalizer. Whether you’re a Fortune 500 company or a one-person operation, social media gives you the power to connect with your audience and showcase your brand in a fun and engaging way.

But let’s be real: social media can be overwhelming. There are so many platforms to choose from, and each one has its own set of rules and best practices. So where do you even start?

I OF COURSE think you should use Pinterest as it’s more effective at driving traffic to your website, it’s super low energy, unlike something like Instagram, and it’s a search engine rather than social media in nature.  But I digress, let’s get back to the overall look.

First of all, it’s important to know your audience. Which platforms do they use the most? Are they more likely to engage with you on Facebook, LinkedIn, Instagram, or TikTok? Once you know where your audience hangs out, you can focus your efforts on those platforms.

One important thing to keep in mind is that social media is all about building relationships. It’s not just about promoting your business – it’s about engaging with your audience and providing value to them.

So, how do you do that? Start by sharing engaging and entertaining content that your audience will love. Maybe it’s a behind-the-scenes look at your business, a funny meme that’s relevant to your industry, or an inspirational quote that will resonate with your audience.

You should also be engaging with your audience directly. Respond to comments and messages in a timely manner, and try to initiate conversations with your followers. The more you can create a sense of community around your brand, the more likely your audience is to engage with you and become loyal customers.

Note: don’t be afraid to experiment with different types of content and formats. Maybe you want to try your hand at Instagram Reels, or go live on Facebook and answer questions from your audience, or use trending audio on TikTok. The more you can mix things up and keep things fresh, the more likely you are to stand out and attract new followers (as well as not get bored!).

Final Tip: REPURPOSE!! If you have a video on any platform, save it before publishing (so there aren’t any watermark logos).  Then turn around and use them on all the platforms you are on.  Here are the places I share when I create a short-form video:  Pinterest Idea Pin, Pinterest Video Pin, Youtube short, TikTok, Linkedin video, Facebook Video, and Instagram Reel.  I feel like I might be forgetting one but you get the point.

Bonus tip:  Don’t forget the algorithm tips for all platforms ——- wait for it

——

type keywords that someone would type to find your contact as the title (text on the screen or text overlay).  That text section is a SEARCHABLE area!!

So go forth, my social media-loving friends, and have fun. With a little bit of creativity and a lot of personalities, you can use social media to grow your service-based business and connect with your audience in a meaningful way.

Creative Marketing Summit

Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.

 

Events And Webinars/Masterclasses

Events and webinars can be a powerful way to connect with your audience and showcase your expertise. Whether you’re hosting an in-person event or a virtual webinar, you have the opportunity to provide valuable information and build strong relationships with your attendees.

I’ve done a ton of webinars and masterclasses, and just completed my first event Creative Marketing Summit.  You can still get the replays for the 22 amazing speakers who are marketing experts.

But let’s be real: events and webinars can be a lot of work. From planning and promoting to delivering a great presentation, there’s a lot to think about. But with a little bit of planning and a lot of enthusiasm, you can make your events and webinars a success.

When it comes to events, it’s important to think about your target audience and what kind of event they would enjoy. Maybe you host a happy hour for local business owners, or maybe you put on a full-day workshop that dives deep into your area of expertise. Whatever you choose, make sure it’s something that will provide value to your attendees and help you establish your authority in your industry.

Webinars, on the other hand, can be a great way to connect with a wider audience and share your expertise with people all over the world. When planning a webinar, start by choosing a topic that’s relevant to your target audience and that showcases your expertise. From there, you’ll need to think about the logistics of hosting a successful webinar, including promoting the event, choosing the right platform, and delivering a great presentation.

One important thing to keep in mind with both events and webinars is that it’s all about engagement. You don’t want to just talk at your audience – you want to get them involved and make the experience fun and interactive. Maybe you host a Q&A session, or maybe you incorporate games and activities into your presentation. The more you can engage your audience and make them feel like they’re part of the experience, the more successful your event or webinar will be.

So, let’s get out there and plan some amazing events and webinars, my friends! With a little bit of planning and a lot of enthusiasm, you can connect with your audience and grow your service-based business like a pro.

Paid Advertising

Ah, paid advertising. It’s the holy grail of marketing, the key to unlocking a flood of new business and skyrocketing your success. Or is it?

Okay, let’s be real – paid advertising isn’t a silver bullet. It’s not going to magically transform your business overnight. But it can be a powerful way to reach new audiences and attract new clients.

When it comes to paid advertising, the first step is to figure out which platforms are the best fit for your business. Google AdWords is a popular option for businesses that want to target people who are actively searching for their services. Facebook Ads are great for businesses that want to target specific demographics and interests.

Once you’ve chosen a platform, it’s important to focus on creating engaging and effective ads. You only have a few seconds to capture your audience’s attention, so make sure your ads are eye-catching and informative. Maybe you use bright colors and bold fonts to stand out, or maybe you use a catchy tagline that will stick in your audience’s mind.

It’s also important to set a budget and track your results. Don’t just throw money at ads and hope for the best – be strategic about where you’re spending your money, and adjust your strategy as needed.

Finally, don’t forget to experiment with different ad formats and targeting options. Maybe you want to try a video ad instead of a static image, or maybe you want to target a new demographic to see if it drives better results. The more you can experiment and refine your strategy over time, the more likely you are to see success with paid advertising.

Paid advertising isn’t for everyone, but if you’re willing to put in the time and effort to create effective ads, it can be a powerful tool for growing your service-based business. So go forth, my advertising-loving friends, and create ads that will make your audience say “wow!” (and hopefully not “meh”).

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Influencer Marketing

Alright, my influencer-loving friends, it’s time to talk about the power of the ‘gram. That’s right, I’m talking about influencer marketing.

Influencer marketing can be a great way to reach new audiences and build credibility for your brand. By partnering with influencers in your industry, you can leverage their reach and reputation to get your name out there and attract new clients.

But before you go sending DMs to every influencer under the sun, it’s important to do your research. Not all influencers are created equal, and not all of them will be a good fit for your brand.

Start by looking for influencers who align with your values and your target audience. Maybe you’re a sustainable fashion brand, and you want to partner with influencers who share your passion for eco-friendly fashion. Or maybe you’re a business coach, and you want to partner with influencers who target the same demographic as your ideal client.

Once you’ve found a few influencers you’re interested in working with, it’s important to engage with them in a genuine and authentic way. Don’t just send a cold pitch asking them to promote your brand – take the time to build a relationship and establish trust.

One way to do this is to follow them on social media, engage with their posts, and share their content with your own audience. This can help you establish a connection and show them that you’re genuinely interested in their work.

When it comes time to actually partner with an influencer, be sure to set clear expectations and goals for the campaign. What do you want them to promote? What kind of content do you want them to create? And what metrics will you be tracking to measure the success of the campaign?

Finally, don’t be afraid to get creative with your influencer marketing. Maybe you want to create a fun challenge or hashtag that your influencer can help promote. Or maybe you want to offer an exclusive discount or free trial to their followers. The more you can make the campaign fun and engaging, the more likely you are to attract new clients and build buzz for your brand.

Influencer marketing can be a powerful tool for growing your service-based business, but it’s important to approach it in a strategic and authentic way. So go forth, my influencer-loving friends, and let’s take the ‘gram by storm!

Networking

Ah, networking. The necessary evil of every business owner. But it doesn’t have to be a snooze-fest, my friends. In fact, with a little bit of creativity and a lot of personalities, networking can be downright fun.

So where do you even start with networking? Well, the first step is to figure out where your ideal clients hang out. Are they at industry conferences and events? Or are they more likely to attend local meetups and networking groups?

Once you know where your ideal clients are, it’s time to get out there and start mingling. But don’t just show up and hand out business cards like a robot. Instead, focus on building real relationships with the people you meet.

One way to do this is to inject some of your own unique personality into the conversation. Maybe you crack a joke, or maybe you share a personal anecdote that helps you connect with the other person on a deeper level.

Another way to make networking more fun is to collaborate with other business owners in your industry. Maybe you co-host a workshop or event, or maybe you team up to offer a joint service or product. The more you can work together and support each other, the more successful you’ll all be.

Finally, don’t forget to follow up with the people you meet. Whether it’s sending a quick email or connecting on LinkedIn, taking the time to follow up and stay in touch can help you build strong and lasting relationships.

So, my networking-loving friends, let’s embrace the awkward handshakes and sweaty palms and make networking fun. With a little bit of humor and a lot of charm, you can connect with new clients and grow your service-based business like a pro.

Summary

Well, my fellow service-based business owners, I hope you’re feeling inspired and empowered after reading this post! We’ve covered a lot of ground today, from networking and events to social media and paid advertising.

But here’s the thing: marketing your business doesn’t have to be a chore. It doesn’t have to be something you dread or something you’re not good at. With a little bit of creativity and a lot of enthusiasm, you can find marketing strategies that work for you and that help you connect with your audience in a meaningful way.

Whether you’re a social media guru, a content marketing maven, or an event-planning extraordinaire, there’s a marketing strategy out there that’s perfect for you and your unique style. So don’t be afraid to experiment, try new things, and inject your own personality and humor into your marketing efforts.

At the end of the day, marketing your service-based business is all about building relationships and providing value to your audience. It’s not about spamming people with ads or pushing a hard sell. It’s about connecting with people on a deeper level and showing them why your services are the best fit for their needs.

So go forth, my friends, and market your service-based businesses with passion and purpose. With a little bit of optimism, a workflow that flows for you, and a whole lot of determination, you can achieve anything you set your mind to.

Here’s more information that may be helpful!

179 | Pinterest Trends: Spring is In The Air!

179 | Pinterest Trends: Spring is In The Air!

I'm back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I'm sharing key...

Don’t Forget to Pin It!

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

5 tips to Blogging as a Service Provider

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

5 tips to Blogging as a Service Provider

Blogging can be an effective way for service providers to showcase their expertise and attract new clients. Whether you’re a freelancer, consultant, or small business owner, a well-written and informative blog can help you establish yourself as a thought leader in your industry and build credibility with potential clients. In this post, we’ll share five tips for effectively using blogging as a service provider to grow your business and attract new clients.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

One of the most important steps in creating a successful blog is identifying your target audience and creating content that speaks to their needs and interests. This means understanding who your readers are, what they are looking for, and what motivates them to engage with your content.

To identify your target audience, consider factors such as their age, gender, location, interests, and the problems or challenges they face. You can also conduct market research, surveys, or focus groups to gather more detailed information about your target audience.

Once you have a clear idea of who your target audience is, you can create content that speaks to their needs and interests. This means developing a content strategy that includes topics, formats, and styles that are relevant and engaging for your audience. You can also use your knowledge of your target audience to tailor your content to their specific needs and preferences, such as using language, examples, or references that resonate with them.

Overall, identifying your target audience and creating content that speaks to their needs and interests is essential for creating a successful blog that attracts and engages your readers. By understanding who your audience is and what they are looking for, you can create content that is relevant, valuable, and compelling, which will help to build your audience and drive traffic to your blog.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

Developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis, you can keep your existing readers engaged and attract new readers to your blog.

To develop a publishing schedule that works for you, consider factors such as the amount of time you have available to write and publish blog posts, the frequency with which your target audience is likely to engage with new content, and the type of content you want to create. You might decide to publish a new blog post every day, every week, or every month, depending on your goals and priorities.

Once you have a publishing schedule in place, it’s important to stick to it as consistently as possible. This means planning and writing your blog posts in advance, scheduling them to be published at the right time, and ensuring that you have a backlog of content ready to go in case you need to take a break or encounter any unexpected delays.

In addition to maintaining a consistent publishing schedule, you can also use other strategies to maintain a steady flow of traffic to your blog. This might include promoting your content on social media, engaging with your audience through comments and replies, and sharing your blog posts with other bloggers and influencers in your industry.

Overall, developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis and using other strategies to promote and engage with your audience, you can keep your readers coming back for more and attract new readers to your blog.

Use keywords and search engine optimization techniques to make your blog posts more visible and attract more potential clients.

Using keywords and search engine optimization (SEO) techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your blog posts, you can improve your visibility in search engine results and make it easier for potential clients to find your content.

To find the right keywords for your blog posts, start by identifying the topics and issues that your potential clients are interested in. You can use keyword research tools, such as Google’s Keyword Planner, to find keywords that are commonly searched for by people in your target audience. You can also consider using long-tail keywords, which are more specific and less competitive than more common keywords, to improve your chances of ranking in search results.

Once you have identified the right keywords for your blog posts, you can incorporate them into your content in a natural and effective way. This might involve using your keywords in the title and heading tags of your blog post, as well as in the body of your content. You can also use your keywords in the alt text and image tags of any images or videos included in your blog post.

In addition to using keywords, there are a number of other SEO techniques you can use to improve the visibility and performance of your blog posts. This might include optimizing your meta tags and descriptions, using internal and external links, and ensuring that your blog posts are mobile-friendly and load quickly.

Overall, using keywords and SEO techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your content and optimizing your blog posts for search engines, you can improve your chances of ranking in search results and reaching your target audience.

Engage with your audience by responding to comments, promoting your content on social media, and interacting with other service providers in your industry.

Engaging with your audience is an important part of maintaining a successful blog. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships with your readers, showcase your expertise, and attract more potential clients to your blog.

To engage with your audience, start by regularly responding to comments on your blog posts. This can help to foster a sense of community on your blog and show your readers that you value their feedback and input. You can also use comments as an opportunity to address any questions or concerns your readers might have, or to offer additional information or insights that might be helpful to them.

In addition to responding to comments on your blog, you can also promote your content on social media. This can help to increase the visibility of your blog and attract more potential clients to your content. You can use social media to share links to your blog posts, to promote any special offers or promotions you have available, and to interact with your followers and other users in your industry.

Another effective way to engage with your audience is to interact with other service providers in your industry. This can help to build relationships and connections with other professionals who might be able to refer clients to you, or who might be interested in collaborating on projects or initiatives. You can do this by commenting on other service providers’ blog posts, sharing their content on social media, or participating in industry events or online groups.

Overall, engaging with your audience is an important part of maintaining a successful blog as a service provider. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships, showcase your expertise, and attract more potential clients to your blog.

Continuously learn and improve your skills by staying up to date with the latest trends and techniques in the world of service-based blogging

Continuously learning and improving your skills is important for any professional, including service-based bloggers. By staying up to date with the latest trends and techniques in the world of service-based blogging, you can ensure that you are providing the best possible content and services to your audience.

This can involve reading relevant articles and blog posts, attending workshops and conferences, and networking with other service-based bloggers to share ideas and learn from each other.

Additionally, staying current with the latest tools and technologies can help you improve your efficiency and effectiveness as a service-based blogger. Overall, making a commitment to continuous learning and improvement can help you stay ahead of the curve and provide valuable services to your clients.

 

Summary

I hope you learned how important it is to blog and with these 5 tips, you can work hard to do so.  If you want SEO help, I recommend my friend Cinthia at Digital Bloom IQ. Her course Homegrown Traffic SEO Course is insanely good and I highly recommend it!

I also am in love with this FREE (at least in December 2022) tool called ChatGPT – sign up here!

 

Here is more information that may be helpful!

179 | Pinterest Trends: Spring is In The Air!

179 | Pinterest Trends: Spring is In The Air!

I'm back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I'm sharing key...

Don’t forget to pin it!

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Today I’m gonna cover WHY you should use Pinterest for Marketing your business and how to optimize your Pinterest profile so you are effective!

Hi there! I’m Jen Vazquez and I guide hyper-busy female service providers to create one streamlined marketing workflow that increases efficiency, produces greater returns, and honors their energy through my proven Pinterest Marketing Method.

As a service provider, it’s essential to find the right marketing channels and strategies to reach your target audience and grow your business. And with its unique mix of visual content and discovery features, Pinterest is an incredible platform for marketing your business and reaching potential customers.

Whether you’re just getting started on Pinterest or you’re looking to improve your existing strategy, this blog post will explore the many reasons why Pinterest is amazing at marketing your business, and provide actionable tips and advice for how to use the platform to achieve your goals. From driving traffic and engagement to building trust and credibility, Pinterest has a lot to offer for service-based businesses.

So let’s dive in and discover why Pinterest is the perfect platform for marketing your business!

The Details

Think of Pinterest as the top of a sales funnel. As of the second quarter of 2022, Pinterest had 433 million monthly active users worldwide.

In case you were wondering if you’re going to find your target audience on Pinterest— ** Spoiler Alert** YOU ARE!!

Pinterest is an amazing place for you to get started and to grow your traffic as well as your income:

  • Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income paying for your products or services.  
  • 87% of Pinterest users who are active on Pinterest every single week have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 
  • 97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform, so using me as an example, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 68-82% of all traffic is consistently coming from Pinterest. 

Also, consider the average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. So let’s jump into my 8 tips to optimize your Pinterest account:

1 | Keywords

The first step in optimizing your Pinterest profile for maximum impact is to identify and use relevant keywords. These keywords are the “secret sauce” that can help your business get found on Pinterest to serve the information up to your ideal clients. 

Consider using keywords in your profile and content.  This way, you can make it more likely that your business will be discovered by potential customers who are searching for information on topics that are relevant to your products or services. Also, by investing the time and effort to research and incorporate the right keywords into your profile and your whole Pinterest strategy, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

What are Keywords?

Keywords are the words or phrases that your ideal client uses to search for information on topics that are relevant to your business. By identifying and using the right keywords in your Pinterest profile and content, you can make it more likely that your business will be discovered by potential customers who are searching for solutions to their problems or needs. To maximize the effectiveness of your keywords, it’s important to focus on those that are popular and commonly used on Pinterest, and that are directly related to the content and solutions that you offer. By using the right keywords, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

Multiple Ways To Find Keywords

There are multiple ways to find keywords, but I’ll share two of the most popular ways.

The first way to find keywords that will be relevant to your audience and content on Pinterest, you can use the search bar on the platform. Start by typing in a few keywords or phrases that are related to your business and its products or services. As you type, pay attention to the drop-down menu that appears, as this will show you the most popular and commonly used keywords on Pinterest that are related to your search. Write down any keywords or keyword phrases that are relevant to your audience and content, as these can be used in your Pinterest profile and content to help improve its visibility and relevance on the platform. By investing the time and effort to research and incorporate the right keywords into your Pinterest strategy, you can help attract more traffic and potential customers to your business.

The second way to find relevant keywords is to use the Pinterest Trends Tool. This tool allows you to see how your keywords are currently trending on the platform, and if there are any other relevant trending keywords that you can use to improve the visibility and relevance of your business.

The Pinterest Trends Tool has recently been updated, and now offers a range of filters that you can use to customize your search and see the most relevant keywords for your business and its audience. By using the Pinterest Trends Tool, you can gain valuable insights into the keywords that are currently popular on the platform, and incorporate them into your Pinterest strategy to help attract more traffic and potential customers to your business.

 

2 | Business Account

If you want to use Pinterest to market your business, it is essential to have a business account on the platform. There are two ways to create a business account on Pinterest: you can convert your existing personal account, or you can create a new business account from scratch. 

To convert your personal account, follow these steps: 

  1. log in to your personal account
  2. click on the three dots in the top right corner and select “Settings,” 
  3. click on the “Account” tab, 
  4. scroll down to the “Account Type” section and select “Business,” 
  5. follow the on-screen instructions to complete the process. 

To create a new business account, follow these steps: 

  1. visit the Pinterest website
  2. click on the “Sign Up” button in the top right corner
  3. select “Business” from the options
  4. enter your business information
  5. follow the on-screen instructions to complete the process. 

By creating a business account on Pinterest, you can gain access to a range of tools and features that are specifically designed to help businesses grow and succeed on the platform.

JEN TIP: Choose a username that reflects your business name or brand.  It will become part of the url for your Pinterest account. This will help users find and recognize your account when they’re searching for related content on Pinterest.

FREE Optimize Your Pinterest Challenge

Learn how to optimize your Pinterest profile and learn an easy strategy and workflow to market your business with Pinterest in about an hour a week!

3 | Profile Image

To help your business stand out on Pinterest and attract more traffic and potential customers, it’s important to include an engaging and high-quality image on your profile. 

If you are a solo entrepreneur or small business with fewer than four people, it’s recommended to use an image of yourself on your profile, as this can help create a personal connection with your audience and build trust and credibility. 

If you are a larger company with multiple employees, you may consider using a logo on your profile, but in most cases, it’s still recommended to use an image of yourself or your team to create a more personal and human connection with your audience. 

By choosing the right image for your profile, you can help improve the visibility and relevance of your business on Pinterest, and potentially attract more traffic and potential customers to your profile and content.

You can upload or change your profile image in the settings area. 

JEN TIP:  Use the same image that you have on other social media accounts like Instagram and TikTok.  You will have more success on Pinterest booking clients if your profile image matches.  It is typically part of the client journey that they will check you out on Instagram to confirm you’re a “real person” and/or look at your content to get a better feel for who you are.

Where to find settings byJen Vazquez Media Pinterest Marketing Strategist

4 | Name

When setting up your business account on Pinterest, it’s important to choose a name that is optimized for searchability and visibility. This is the name that will appear on your profile, and it’s not the same as your username, which is part of the URL of your profile page. 

To optimize your name, you should use a combination of keywords that reflect what your business does, and also include your name or first name. This way, if someone searches for your name or your business name on Pinterest, they will be able to find your profile and learn more about your products or services. 

By choosing a well-optimized name, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and potential customers to your profile.

JEN TIP:  Pinterest reads all these areas to understand who you are and to learn who to push your content out to.  Be Specific and consider keywords EVERYWHERE.

Create a Name in the Settings area Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

5 | Pinterest Profile Description

Go to the “Settings” and under “public profile” you’ll find the “About” section.  This is known as your Pinterest profile description. In that area, include a brief description of your business. Be specific so that you attract your ideal client.  

This is where you will describe who you help and how you help them. Consider what transformation you provide for your clients. This will give visitors to your account a clear understanding of what you do and how you can help them.  

JEN TIP: At the end of the paragraph, offer a free lead magnet (something that you offer for free in exchange for getting their email address.

Business Type Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

6 | Personal Information in Profile

Choose your business type (the one that best reflects you). There’s no wrong answer and you can always go back in and update this.

Choose 3 of your business account goals.  If you are exactly sure, you can choose three and after working on Pinterest for awhile go back in and make changes.

Don’t forget to add your email address because it’s an easy way for your potential client to connect with you. 

Business Goals Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

7 | Claim Your Website

After setting up your business account on Pinterest, the next critical step is to claim your website. This is an important step for several reasons. 

First, it allows you to track the effectiveness of your marketing efforts on Pinterest and second, it enables you to see analytics for your account through tools like Tailwind. 

So, claiming your website on Pinterest is a crucial step for any business looking to make the most of their presence on the platform.

You can find out information on claiming your account on Pinterest or by watching this video I made to help people claim their website.

JEN TIP: Claim your website for any course pages or url’s that you may use.

Pinterest Cover Image of Jen Vazquez Photography by Jen Vazquez Media Pinterest Marketing Expert

8 | Upload a Cover Photo

Finally, upload a cover photo by clicking the white pencil above your profile. You want to choose a photo that tells someone what you do in two seconds. 

Example 1: if you’re a wedding photographer, you should have an image of you photographing a couple on their big day. 

Example 2: If you are a podcaster use an image of you in front of your computer with a microphone and hands wide as if you are talking.

This will immediately show visitors to your account who you are and what you do, making it easy for them to understand the focus of your business.

It can be challenging for some businesses or industries to select the right cover photo, but you can ask your friends or favorite client for their opinion on which picture best represents what you do. This can help you choose a cover photo that accurately reflects your business and makes it easy for visitors to understand the focus of your account.

JEN TIP:  If you work with a brand photographer, consult with them on ways they can capture you to help you share via images what you do.  Brand photographers specialize in just that.

Summary

By now I’m sure you’re convinced that Pinterest should be part of your marketing strategy. With its unique mix of visual content and discovery features, Pinterest offers a range of benefits for service-based businesses looking to reach and engage with potential customers. Below are some additional tips and best practices for setting up and optimizing your Pinterest account to maximize its impact and drive traffic to your business. So let’s dive in and discover how to make the most of Pinterest for your business!

  • Make a board for each content bucket or pillar of your business.
  • Ensure you have a board with your business name.
  • Create a board that says FREE resources.  I have FREE Pinterest Marketing Resources. (Pin blogs and other free content like lead magnets). 
  • You can pin other people’s pins if it alines with your brand or is helpful for your client, but ultimately you want the bulk of pins to be yours.
  • You should be using text overlay on pins explaining what will be found and a call to action. You can get 80 free calls to action in my Pinterest Marketing Resources vault for free here. Text Overlay are the words you see on a pin that entices you to click.  You can sign up for my challenge that I created which shares in details what should be on your standard pins.
  • When you create a blog, create 3-5 pins with 3 different points of view (using different keywords) so the blog content gets found by a ton of different searches. 
  • You can use your brand colors for most of the pins, but create some pins with colors that would stand out in the feeds when you search for that content.  
  • Location-based businesses will find more success when you use multiple location-based keywords. City, area, town, state, etc. 
  • Pin consistently. even if it’s only once every day.  Pinning then doing nothing will not get the reach you hope for with Pinterest. 
  • Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating when it comes to marketing your business. 
  • It’s a long game. You may not see a lot of progress for the first 3-8 months, but keep going as those pins will live a long time on Pinterest (some of mine are six years old and still driving traffic). 

If you need help with Pinterest, schedule a free consultation below!

 

More Pinterest Marketing Help!

179 | Pinterest Trends: Spring is In The Air!

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I'm back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I'm sharing key...

Don’t Forget to Save the Pin!

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist

3 Pinterest strategies for service-based businesses.

3 Pinterest strategies for service-based businesses

If you are a service-based business, you NEED Pinterest.  It’s free marketing! So, Today we are going to talk about 3 Pinterest strategies for service-based businesses.

Hey, I’m Jen of wed photography coach Helping you create marketing systems to easily drive traffic to your content! 

Having a strategy is a great way to make working on Pinterest easier.  I always have a system for doing all marketing things in my business.  I’d rather spend time with my family!

So let’s go over the 3 strategies to use for your service-based business.

Create Content that Encourages them to Come Back for More Help!

People go to Pinterest to be inspired, to buy something, or learn how to solve a problem or do something.. Women who become pregnant go to Pinterest, people who are engaged definitely use Pinterest.  So consider creating content that helps people within your niche.  

Position Yourself as an Expert

The easiest thing you can do is to create content on questions that you get from your clients.  If your clients have the question, you can bet those on Pinterest are searching the same thing.  This can be a blog post, youtube video, Instagram post, Podcast – the ideas are endless.  Bonus points if you create a lead magnet or something these “potential clients” can get something for free from you and you get their email so you can warm them up with helpful info and then sell to them.

Use Keywords that your Ideal Client will Search for

Many of my clients would use acronyms or industry words for their business.  That only works to get other businesses to look at your stuff.  DUMB down the content so anyone can find it.  An example is: instead of saying e session – spell it out “engagement session”.

I created this awesome free Pinterest Challenge to learn how to get your Pinterest set up for your business and to start driving traffic to your content!  Just type in the code “pinchallenge” to get the course for free!

Ok now go work smarter not harder!!  Happy Pinning!!

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