3 Pinterest strategies for service-based businesses
Hey, I’m Jen of wed photography coach Helping you create marketing systems to easily drive traffic to your content!
Having a strategy is a great way to make working on Pinterest easier. I always have a system for doing all marketing things in my business. I’d rather spend time with my family!
So let’s go over the 3 strategies to use for your service-based business.
Create Content that Encourages them to Come Back for More Help!
People go to Pinterest to be inspired, to buy something, or learn how to solve a problem or do something.. Women who become pregnant go to Pinterest, people who are engaged definitely use Pinterest. So consider creating content that helps people within your niche.
Position Yourself as an Expert
The easiest thing you can do is to create content on questions that you get from your clients. If your clients have the question, you can bet those on Pinterest are searching the same thing. This can be a blog post, youtube video, Instagram post, Podcast – the ideas are endless. Bonus points if you create a lead magnet or something these “potential clients” can get something for free from you and you get their email so you can warm them up with helpful info and then sell to them.
Use Keywords that your Ideal Client will Search for
Many of my clients would use acronyms or industry words for their business. That only works to get other businesses to look at your stuff. DUMB down the content so anyone can find it. An example is: instead of saying e session – spell it out “engagement session”.
I created this awesome free Pinterest Challenge to learn how to get your Pinterest set up for your business and to start driving traffic to your content! Just type in the code “pinchallenge” to get the course for free!
Ok now go work smarter not harder!! Happy Pinning!!