What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-11-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around Creating your own thanksgiving 🦃. Pinners are aspiring to make the holidays more authentic and they’re showing gratitude in their own ways. 

Top stats

  • 150% increase in “untraditional thanksgiving dinner”
  • 130% increase in “thanksgiving baskets”
  • 55% increase in “turkey bolognese sauce”
  • 65% increase in “pumpkin stuffed peppers”
  • 35% increase in “pumpkin pie shots”
  • 60% increase in “whipped hot chocolate”
  • 185% increase in “thanksgiving family activities”

Creating your own Thanksgiving traditions

As people aspire to make the holidays more authentic, they’re also showing gratitude in their own ways. From delightful decor to the big feast, Pinterest searches prove people are modernizing for a madetoorder Thanksgiving.

Thanksgiving their way

People on Pinterest are trading up their usual Thanksgiving aesthetics for something a little more inventive. 

There’s been a 150% increase in “untraditional thanksgiving dinner” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “farmhouse thanksgiving decor” +110%
  • “blue thanksgiving table decor” +95%
  • “autumn leaves nails” +3x
  • “thanksgiving christmas tree” +2.5x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Getting crafty and creative

This Thanksgiving, Pinterest searches are trending toward an affinity for making family crafts and youngatheart art for every age
 
There has been a 130% increase in searches for “thanksgiving baskets” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “thanksgiving crochet patterns” +95%
  • “thanksgiving painting ideas” +4x
  • “turkey crafts for adults” +2.5x
  • “thanksgiving invitation ideas” +2x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′

Turkey with a twist

On Pinterest, people are stepping up their turkey game with some deliciously diverse recipes for the main course.
 
There’s been a 55%increase in searches for  “turkey bolognese sauce” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “turkey roll ups with stuffing” +35%
  • “soup with ground turkey” +30%
  • “ground turkey sweet potato” +30%
  • “easy turkey meatballs” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Time to veg out

It’s not all about the bird people on Pinterest are also seeking vegetarianfriendly side dishes to complement any meal.

There’s been a 65% increase in searches for “pumpkin stuffed peppers” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “warm kale salad” +55%
  • “smashed potatoes baked” +50%
  • “parmesan crusted potatoes” +30%
  • “roasted squash soup” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Nojudge indulging

On Pinterest, people are planning on having seconds (…maybe thirds), and we’re more than okay with that.

There’s been a 7x increase in searches for “butter tart squares” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “cornbread waffles” +35%
  • “pumpkin pie dip” +35%
  • “cornbread muffins” +25%
  • “pumpkin pie shots” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Sip it slow (or don’t)

From cozy warm drinks to icedand/orspiked cocktails, people on Pinterest are mixing up magnificent brews to raise a glass to.

There’s 30%increase in searches for “warm cocktails alcohol” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “alcohol free drinks” +50%
  • “dark and stormy drink” +40%
  • “spiked hot apple cider recipe” +40%
  • “whipped hot chocolate” +60%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

A pulse on upcoming holiday moments

Thankful for you

No matter how you celebrate or who you surround yourself with, Pinterest has the creative inspiration for bringing loved ones together this Thanksgiving.

There’s been:
  • 8x increase in “thanksgiving class treats”
  • 185% increase in “thanksgiving family activities”
  • 5x increase in “office thanksgiving ideas”
  • 7x increase in “thanksgiving potluck ideas”
  • 2x increase in “thanksgiving for two”
  • 4x increase in “thanksgiving gifts for teachers”
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to search es between ’09/26/2022′ and ’10/16/2022′
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Pinterest Predicts Weekly 9-30-22

Pinterest Predicts Weekly Pin Blog Title 9-30-22 by Jen Vazquez Media Pinterest Marketing Expert

Pinterest Predicts Weekly 9-30-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁 

People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!

 

Top stats

  • 180% increase in “friday movie”
  • 175% increase in “rainy day aesthetic”
  • 165% increase in “halloween buffet food”
  • 130% increase in “tailgate finger food”
  • 80% increase in “easy party food for a crowd cheap”

Falling for autumn

Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning coolweather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy timesaving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
 

Group dynamics

On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.

There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “fall picnic food ideas” +2x
  • “friday movie” +180%
  • “fall event ideas” +95%
  • “wine tour outfit” +75%

Homecoming style

Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.

 
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
 

Halloween hosting

As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.

There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

Halloween hauls

People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.

 

Taking the easy way out

From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.

 

Game day grub

On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.

Cozying up to fall

Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.

There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  • “rainy day aesthetic” +175%
  • “cozy fall” +100%
  • “cozy bedroom ideas relaxing” +70%
  • “chunky knit sweater” +30%
graphic asking people to watch jenvazquez youtube channel
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

Pinterest Predicts Weekly by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️ 

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. 

Check out the full trends below to learn more about these insights 👇.

Top stats

  • 175% increase in “fall thanksgiving decor”
  • 70% increase in “october family photos outfits”
  • 180% increase in “caramel apple bark”
  • 45% increase in “christmas 2022 trends”
  • 110% increase in “secret pal gift ideas”
  • 50% increase in “travel inspo”
  • 100% increase in “denver colorado aesthetic”
  • 90% increase in “el salvador”

Upcoming moments’ and travel plans

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.

Fall into it

On Pinterest, people are getting excited about autumnal celebrations, from Dia de los Muertos to homecoming football games.
 
There’s been a 2x increase in searches for “día de los muertos” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
"Fall thanksgiving Decor" +175%
 
 
"october family photos outfits” +70%
 
“caramel apple bark” +180%
 
“christmas 2022 trends” +45%
 
“secret pal gift ideas” +110%
 
“travel inspo” +50%
 
“travel inspo” +50%

You can see the presentation slides for Pinterest Business Community Trends here.

“denver colorado aesthetic” +100%
graphic asking people to watch jenvazquez youtube channel
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Pinterest Predicts Weekly 9-16-22

graphic with Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

I’m sharing (after reading the Pinterest Business Community) the latest Pinner trends and this week Pinterest collected insights around the theme of Full on fall 🍂.

Fall is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some Pinners are cooking up fall recipes, while others are looking to upgrade their wardrobes with cozy additions. Read more about these trends in the full report below!

Top stats

  • 3x increase in “fall party food ideas”
  • 2.5x increase in “outdoor halloween party ideas”
  • 2x increase in “fall simmer pot”
  • 2x increase in “halloween phone theme”
  • 175% increase in “boston clog outfits”
  • 170% increase in “horror couple costumes”

Full on fall

Fall truly is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some are cooking up fall recipes and getting prepped to gather again, while others are looking to upgrade their wardrobes with cozy additions. And with Halloween right around the corner, they’re looking for everything from Halloween hosting ideas to scary costume inspo.

 Shift into the season

People on Pinterest are getting into the seasonal spirit with fall fashion ideas, festive entertainment and of course, pumpkin spice everything

2x increase in searches for “fall simmer pot” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “fall movies” +145%
  • “pumpkin spice aesthetic” +140%
  • “fall moodboard aesthetic” +130%
  • “autumn playlist” +90%

Fall fits

From outfit ideas to accessories, people on Pinterest are upgrading their wardrobe for the new season ahead

175% increase in searches for “boston clog outfits” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “outfit ideas with flared jeans” +165%
  • “fall handbags” +115%
  • “striped sweater outfit” +95%
  • “chunky heel boots” +65%

Festive foods

Pinterest users are gearing up for their hosting engagements with their favorite fall recipes.

3x increase in searches for “fall party food ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “pumpkin pie crisp” +190%
  • “parmesan crusted potatoes” +175%
  • “get together food ideas” +55%
  • “wine night appetizers” +30%

Pumpkin prep

People on Pinterest are getting ready for the spooking season with Halloween -inspired crafts and accessories.

2x increase in searches for “halloween phone theme” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “crochet candy corn” +175%
  • “pumpkin pillows” +175%
  • “ghost earrings” +80%
  • “trick or treating aesthetic” +40%

Halloween party vibes

Pinterest users are getting a jumpstart on Halloween festivities, searching for festive tablescapes and scary movie night ideas.

2.5x increase in searches for “outdoor halloween party ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “birthday party halloween” +120%
  • “halloween movie night” +110%
  • “pastel halloween party” +85%
  • “halloween tablescapes” +35%

Spooky aesthetic

On Pinterest, people are getting a jumpstart on Halloween costume ideas.

170% increase in searches for “horror couple costumes” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • vampire halloween costume outfits” +170%
  • “girl witch costume kids” +140%
  • “family horror halloween costumes” +45%
  • “scary baby halloween costumes” +35%

 

You can see the Pinterest Business Community Trends for 9/16/22 here.

graphic asking people to watch jenvazquez youtube channel
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Pinterest Predicts Weekly 9/9/22 

Pinterest Predicts Weekly  by Jen Vazquez pinterest marketing strategistPin Blog Title (1) 9/9/22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

Refreshed spaces:  It’s a transitional time for people on Pinterest. Some are going away to school, while others are moving to new places. And even if they’re staying put, they’re looking for decor inspiration and unexpected color palettes–cream tones and dark, moody hues are currently trending–to change up their spaces. There’s also a growing interest in getting organized and upgrading home electronics, tempered by a sense of frugality as the economy remains in flux.

Moving day

On Pinterest, people are decorating new dwellings and looking for creative ways to furnish their dwellings.

135% increase in searches for “creative furniture” from Sept 2021 to August 2022.  In the last three weeks compared to the previous three weeks:

  • “cute studio apartment” +2.5x
  • “new apartment decorating” +90%
  • “ideas to decorate a bedroom” +110%
  • “bed set ideas” +45%

 

On the cheap

Pinterest users are making over their spaces with an eye towards budget friendly updates.

160% increase in searches for “cheap house updates”.  In the last three weeks compared to the previous three weeks:

  • “budget bedroom” +70%
  • “cheap stair makeover” +60%
  • “office makeover on a budget” +45%
  • “cheap bathroom remodel” +40%

 

Getting organized: 

People on Pinterest are streamlining their storage and organization methods, both inside and out.

170% increase in searches for “small garage organization ideas”  In the last three weeks compared to the previous three weeks:

  • “reusable bag storage ideas” +75%
  • “toilet paper storage ideas” +70%
  • “kids art supply organization” +55%
  • “backyard storage sheds” +40%

 

Technically speaking

From framed TVs to smart beds, people are looking to upgrade their home electronics and appliances.

55% increase in searches for “gaming room setup for boys”.  In the last three weeks compared to the previous three weeks:

  • “smart bed” +80%
  • “small home theater rooms” +40%
  • “treadmill desk” +40%

 

If these walls could talk

Pinterest users are looking to add interest, texture, and utility to all the walls in their living spaces.

3x increase in searches for “pole wrap accent wall”.  In the last three weeks compared to the previous three weeks:

  • “living room wall ideas above couch” +150%
  • “over the bed wall decor” +110%
  • “bathroom decor wall shelves” +65%
  • “how to decorate staircase wall” +45%
  • “framed tv” +25%

 

Going to the dark side

On Pinterest, people aren’t afraid of the dark for moody and ethereal home decor.

3x increase in searches for “dark ethereal aesthetic”. In the last three weeks compared to the previous three weeks:

  • “dark eclectic home” +100%
  • “dark romantic bedroom” +70%
  • “dark quartz kitchen countertops” +40%
  • “dark maximalism” +30%

Cream of the crop

Warm cream tones are trending on Pinterest for kitchens, bathrooms, bedrooms, and more.

60% increase in searches for “black and cream bedroom ideas”. In the last three weeks compared to the previous three weeks:

  • “cream and white kitchen” +80%
  • “cream bathroom ideas” +60%
  • “cream bedding ideas” +50%
  • “cream kitchen” +25%

You can see the Pinterest Business Community Trends for 9/9/22 here.

graphic asking people to watch jenvazquez youtube channel
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.