Pinterest Predicts Weekly 9-23-22

Marketing

Pinterest Predicts Weekly by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

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*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️ 

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. 

Check out the full trends below to learn more about these insights 👇.

Top stats

  • 175% increase in “fall thanksgiving decor”
  • 70% increase in “october family photos outfits”
  • 180% increase in “caramel apple bark”
  • 45% increase in “christmas 2022 trends”
  • 110% increase in “secret pal gift ideas”
  • 50% increase in “travel inspo”
  • 100% increase in “denver colorado aesthetic”
  • 90% increase in “el salvador”

Upcoming moments’ and travel plans

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.

Fall into it

On Pinterest, people are getting excited about autumnal celebrations, from Dia de los Muertos to homecoming football games.
 
There’s been a 2x increase in searches for “día de los muertos” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “fall harvest party” +65%
  • “fall thanksgiving decor” +175%
  • “beer festival outfit” +50%
  • “harvest festival” +35%
"Fall thanksgiving Decor" +175%
 

All in the family

Photo shoots, Halloween costumes, and crockpot meals are all ways Pinterest users are getting the family together.

 
There’s been a 5x increase in searches for “cozy basement family room” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “october family photos outfits” +70%
  • “family themed halloween costumes” +70%
  • “family dinner ideas crockpot” +35%
  • “game room family” +30%
 
 
"october family photos outfits” +70%

An apple a day

Pinterest users are wild for fall fruit to use in sweet treats and as a style motif.

 
There’s been a 5x increase in searches for “apple pie aesthetic” Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “caramel apple bark” +180%
  • apple pie bread” +105%
  • “air fryer apple crisp recipe” +55%
  • “applesauce muffins” +35%
 
 
“caramel apple bark” +180%

It’s beginning to look a lot like Christmas?

As you might well know, people on Pinterest are planners and they’re already searching for this year’s Christmas inspiration.

 
There’s been a 2x increase in searches for “christmas tree ideas 2022” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “winter christmas aesthetic” +2x
  • “christmas 2022 trends” +45%
  • “christmas ornaments to make” +30%
  • “2022 christmas trends” +35%
 
 
“christmas 2022 trends” +45%

Presents of mind

From best friends to boyfriends, Pinterest users are getting gift ideas for the special people in their lives.

There’s been an 85% increase in searches for “bf gift basket” from Sep 2021 – Aug 2022 In the last three weeks compared to the previous three weeks:

  • “secret pal gift ideas” +110%
  • “cute gifts for friends” +50%
  • \“romantic gifts” +30%
  • “themed gift baskets” +25%
 
 
“secret pal gift ideas” +110%

Bitten by the travel bug

On Pinterest, people are ready for fall getaways and looking for places that capture magical feelings and awe–inspiring views.

There’s been a 45% increase in searches for “beautiful views” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “travel inspo” +50%
  • “luxury train” +30%
  • “magical places” +30%
  • “europe map” +25%
 
 
“travel inspo” +50%

Take a hike

Pinterest users adopting outdoorsy styles and packing their hiking boots and fleece in preparation for Western mountain treks.
 
There’s been a 50% increase in searches for “hiking aesthetic outfit” Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “denver colorado aesthetic” +100%
  • “mountain sunset” +40%
  • “rocky mountains” +40%
  • “mountain aesthetic” +25%
 
 
“travel inspo” +50%

Topical tropical travel

Central America is emerging as a travel destination as people are dipping their toes into less obvious waters.

There’s been a 90% increase in searches for “el salvador” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “honduras” +80%
  • “nicaragua” +45%
  • “bahamas aesthetic” +25%
  • “guatemala aesthetic” +35%

 

You can see the presentation slides for Pinterest Business Community Trends here.

“denver colorado aesthetic” +100%
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