Pinterest Predicts Weekly by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

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Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️ 

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. 

Check out the full trends below to learn more about these insights 👇.

Top stats

  • 175% increase in “fall thanksgiving decor”
  • 70% increase in “october family photos outfits”
  • 180% increase in “caramel apple bark”
  • 45% increase in “christmas 2022 trends”
  • 110% increase in “secret pal gift ideas”
  • 50% increase in “travel inspo”
  • 100% increase in “denver colorado aesthetic”
  • 90% increase in “el salvador”

Upcoming moments’ and travel plans

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.

Fall into it

On Pinterest, people are getting excited about autumnal celebrations, from Dia de los Muertos to homecoming football games.
 
There’s been a 2x increase in searches for “día de los muertos” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
"Fall thanksgiving Decor" +175%
 
 
"october family photos outfits” +70%
 
“caramel apple bark” +180%
 
“christmas 2022 trends” +45%
 
“secret pal gift ideas” +110%
 
“travel inspo” +50%
 
“travel inspo” +50%

You can see the presentation slides for Pinterest Business Community Trends here.

“denver colorado aesthetic” +100%
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Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...