First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas:
Your Name (the name that is under your image on your Pinterest profile) – Make sure that you have keyword | your name.
All throughout your Profile description. Utilize all the keywords you can in a paragraph describing who you are and what you do.
In every Board title and description
In every Pin title and description
Just like the algorithm for other social media sites, Pinterest wants you to be consistent. You don’t want to pin 30 pins at one time and come back in two weeks and do the same.
It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks. The more consistent you are the better. But since I don’t like to pin morning, noon, and night, I use Tailwind to help me. It not only pins regularly, but it also knows from your audience, when is the best time to pin.
Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind. If you want more information about Tailwind, check out the information HERE.
Using Youtube, Instagram, your blog, podcast, etc, all those things are content. You can pin any of those and more to Pinterest. But make sure that it’s quality content. In order to know that, think of these questions:
Does it teach people something
Does it inspire them
Does it motivate them
Is it interesting
Is it easy to read, listen to, watch (not confusing)
I’ve always advised my clients to create multiple pins that go to the same content. This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.
Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people. Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.
It’s also helpful to change the title and/or description a bit so that it appeals to different people. (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).
Canvais great to create templates. Creating templates will save you a ton of time. Canva helps you to utilize your brand colors. The best part? Canva is free
Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.
The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter. They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.
When it comes to Pinterest, keywords are the same as SEO. In simple terms, you want to include words and are what people would type in a search bar. Here’s a quick checklist to ensure that you do the minimum:
Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
Name your pins or images for what they will find when they click
Write the title of a board or pin with what they will find clicking on it
Write a description for a pin/board for what they will find clicking on it
Add your website and any freebie or pdf you are giving away in the description to your profile
Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up. This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.
It also helps people who like your Pinterest know where else you are at and they can follow you there.
If you need help with Pinterest, shoot me an email HERE.
Feel free to share this information with the pins below:
If you know that you need to utilize the power of free marketing that Pinterest offers? I have something special for you! Check out my Pinterest Academy by simply clicking the button below:
Pinterest Academy
If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!
Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!
That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!
Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.
INCLUDES:
Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.
Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss:
Profile and website optimization
SEO/keyword planning
Content marketing tactic
Tailwind (how to get it set up or make it more effective)
Pinterest Analytics or Tailwind Insights
Tailwind Smartloop
If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!
BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.
If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!
Pinterest reveals searching trends in April 2020 and a new tool
Pinterest is always helpful in letting us know what trends are happening and even has a site (http://trends.pinterest.com) for everyone to be able to access.
Pinterest just released their latest trends which shows the uptick in traffic on Pinterest, likely due to all the time we have on our hands during the Stay at Home or Shelter in Place that is going on around the US during the COVID-19 pandemic. Knowing this information goes a long way to help people marketing their business on Pinterest to know where to focus our marketing time.
Pinterest noted that it’s record level usage during this time is not surprising, as we are all cooped up at home.
Some interesting but not surprising trends are:
new ideas around the home
Home hair cuts
Working from home (WFH)
Recipes and baking
Anxiety and self-care
DIY beauty tutorials
Games/activities for kids
Exercise routines from home
Organizing your home
Painting / fixing things at home
Second revenue streams / starting an at-home business
It’s a great idea to choose a topic that is currently trending and put your spin on it for your business and your ideal bride.
For wedding photographers, you could pin hairstyles that don’t need to have hair cuts (i.e. updos).
For a business coach, you could create a checklist or quick step by step to learning a new skill their help their business. Or maybe write a blog post on three tips to working from home.
Get creative and see how you could create content that zeroes in on what someone would search for!
Pinterest’s Team said “Our team is curating a special board where Pinners can learn about coronavirus, browse inspiring content and find words of encouragement. Browse the board to get ideas for your next Pins—and maybe for your own life, too.”
Today we are discussing all Pinterest, why you should use Pinterest as a wedding photographer, and the basic settings.
What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
People say it’s a social media site, but it’s a REALLY GOOD search engine and highly used by brides.
Pins
Pins are ideas that people on Pinterest create, find, and save from around the web. If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.
Boards
Collections of Pins in an organized and specific way.
Why use Pinterest as a Wedding Photographer
Why should you use Pinterest as a wedding photographer?
Traffic — the purchase of using Pinterest is to drive traffice to your website.
Free Marketing — You don’t have to pay for Pinterest at all. So, it’s a free marketing platform that returns more visitors than Instagram or Facebook.
This leads to booking brides — anytime you have more visitors to your website, you have more opportunities to book a client.
Pinterest is the highest referrer to my website. More than IG and more that FB. Many photographers I start working with say that IG is the biggest referrer to their website. After we work together for a couple months on Pinterest, Pinterest is always higher.
Bottom line
If you want MORE traffic, start spending some time on Pinterest. Writing blog posts is the easiest way to create content for Pinterest AND as a wedding photographer, this is the best way to get your information out to google and future brides. I had a bride book me from North Carolina and Los Angeles due to a blog post.
TIP: If you create Youtube videos for your wedding photography business for brides, you can pin Youtube’s also!
Step by Step setting up Pinterest
Business not Personal: The first thing you need to do is to switch your personal account to a business account. The main reason is Pinterest analytics. There are zero reasons not to make it business – It’s free. Go do it now.
If you turn your personal Pinterest to Business
Make sure to make all personal boards private. Private boards don’t have analytics and aren’t see on your Pinterest Board. If you have boards that have a lot of followers or pins, but it’s not for your business, archive that board. Then you retain the analytics and can access it, but no one can see it.
Need Help on How to Change Personal to Business or Create Business: Just go here
Profile
Username:
This should be your business name and typically whatever your social media sites use.
You have 3-30 spaces for your name. Sometimes you can’t use a long name, so you can shorten a part of it.
Bottom Line: You want to choose exactly what you have for other social media sites, unless it’s too long then you shorten it.
Profile Picture:
This should never be your logo or worse yet a selfie.
This is your chance to immediately let people know who you are and being a photographer it should be good. You are the face of the company.
Use a shoulder up photo as it’s a super tiny circle image.
Consider an image of you and your camera so it’s very quickly apparent what you do.
Profile Name.
What I’ve seen from research and trial and error myself, is that you want to use this type of look. COMPANY NAME | TOPIC.
Here’s an example of mine: Jen Vazquez | Destination Wedding Photographer
Your profile name and description are also very important SEO. When Pinterest analyzes the pins you share, it doesn’t only look at the pin’s description. It also looks at the name and description of the board it was pinned to and the profile it was shared by. Your profile name and description should tell Pinterest exactly who you are and what you do and bonus points for who you serve (i.e. what kind of brides)
Profile Description (Bio):
You only have 160 characters to describe what your business and the boards are about. Make sure you are very descriptive because each word helps to be found on searches on Pinterest and other search engines. It’s SEO for your Pinterest boards.
Think of questions like, what do you do, who do you do it for, what you help with, what you provide, and anything that will help to drive traffic (think FREE tips to planning your wedding).
Profile Cover:
Your profile cover is auto-populated but you can choose what you want to populate.
You can choose what you want, but I always recommend to choose either the most popular board (you’ll find that in Pinterest analytics) or Recent Activity which is Pins people saved from your claimed website and linked accounts or what I use (jen vazquez photography california wedding photographer)
Sign up for my Private Facebook Group to see the video live!
Over the next few weeks, we’ll go over boards, how to create pins, how to pin from your blog to drive traffic, and how to use Tailwind in my Private Facebook Group – click the button above to join and see the LIVE video!
