6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

pinterest pin with words: 6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools, and an actionable, can’t-miss event for creative marketers. Let’s get to it!

1. OpenAI’s Massive Funding Round: Why It Matters for Business Owners

OpenAI, the company behind ChatGPT, just raised a staggering $6.5 billion in funding, valuing the company at $157 billion. With major investments from Microsoft, NVIDIA, and SoftBank, OpenAI plans to use this funding to increase computational power and push AI research even further.

What Does This Mean for Small Business Owners?

This news is a sign that AI is here to stay – and it’s growing fast. If you’ve been hesitant about adopting AI tools in your business, now is the time to take that first step. From content creation to travel planning (yes, even packing lists!), AI can save you time and streamline your workflows.

Key Takeaway:

Don’t fear AI – embrace it. Start small, explore how tools like ChatGPT can help, and look for opportunities to integrate AI into your business processes. AI isn’t replacing businesses; it’s helping them adapt and thrive.

2. Pinterest Inclusion Fund: A Game-Changer for Underrepresented Creators

Pinterest continues to set the bar for inclusivity with its Inclusion Fund. This program supports creators from underrepresented communities – including BIPOC, LGBTQ+, and individuals with disabilities – by offering financial support, educational tools, and resources to help them grow their businesses on Pinterest.

Why It’s Important:

Pinterest is all about making the platform accessible and diverse, from tools like inclusive hair type searches to body-positive content features. If you’re eligible, don’t miss the chance to apply.

Apply for the Pinterest Inclusion Fund Here.

Mark Your Calendar: Creative Marketing Summit 2025

If you want to find, attract, and book your ideal clients, the Creative Marketing Summit is for you. Hosted by Jen Vazquez, this virtual summit brings together 30+ marketing experts to deliver actionable strategies you can implement right away.

  • What to Expect: Every session includes real tips, tools, and free resources.
  • When: February 2025
  • Cost: Free to attend, with an optional VIP ticket for lifetime access.

Why You Should Attend:

Whether you’re a new business owner or a seasoned pro, this summit will spark fresh ideas, provide actionable inspiration, and connect you with like-minded female service providers. Marketing is always evolving – and this is your chance to stay ahead of the curve.

SIGN UP FREE
New Pinterest Look! OLD LOOK and New look by Jen Vazquez Media

3. New Pinterest Features: What’s Rolling Out Now

Look at that fresh Look for Pinterest Profiles! Pinterest is slowly rolling out a new desktop design for profiles. Instead of a large cover photo that hides your pins, the layout now places your profile photo on the right and displays pins prominently below. This change allows visitors to see your pins immediately – a big win for visibility.

Pro Tip:

If you don’t see the new look yet, hang tight. Pinterest rolls out features gradually to ensure everything runs smoothly.

Collages: A Fun Way to Share Your Inspiration

Pinterest is introducing an easy-to-use collage tool that lets you create mood boards and share visual inspiration directly on the platform. Whether you’re planning your next brand shoot or designing a project, this tool makes it simple to customize and collaborate.

4. Tailwind Updates: Save Time With Smarter Pin Scheduling

Tailwind, the go-to Pinterest scheduling tool, is back with a new-and-improved pin scheduler. If you use Tailwind, you’ll love these updates:

  • Easier Scheduling: All your pins are now in a central section with your schedule visible on the side.
  • Time-Saving Tools: Features like interval pinning allow you to space out pins strategically without being spammy.

Tailwind continues to innovate, saving marketers hours of work each week. If you’ve been overwhelmed by Pinterest workflows, this update might be a game-changer.

Final Thoughts: Embrace Change, Get Inspired, and Take Action

From AI advancements to Pinterest tools and networking opportunities, now is the time to adapt, learn, and grow in your marketing. Whether you’re exploring AI for the first time or refreshing your Pinterest strategy, there’s never been a better moment to invest in your business.

Have questions about Pinterest, AI, or the Creative Marketing Summit? 

Have questions, we’d love to help! Reach out via our social media!  Hit us up at @MarketingDuoPodcast and tag Cinthia at @digitalbloomiq and Jen at @jenvazquezmedia on Instagram, and let us know your thoughts. We’d love to hear from you!

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Pinterest Pin with words: December 2024 Marketing Trends OpenAI Growth Pinterest Updates for Creators by Jen Vazquez Media
pinterest pin with words: Top Marketing News December 2024 OpenAI Funding Pinterest Updates and More by Jen Vazquez Media Pinterest Expert
Pinterest pin with words: Game-Changing Digital Marketing Updates AI Growth and Pinterest Tips by Jen Vazquez Media Pinterest Manager
Pinterest Pin with words: OpenAI’s Big Funding and Pinterest Tools You Need for 2024 by Jen Vazquez Media Marketing Expert
Pinterest pin with words: New Pinterest Features Tailwind Updates and a Free Marketing Summit

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6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

Content Creation, Marketing, Podcast

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

Marketing Accelerator

Learn how to work through planning your content for 2025 by 1:1 coaching with me!  Let me help you look back at analytics, learn your business goals, and make recommendations to attract the audience you want to book!

LEARN MORE

Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

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image of women in black holding a podcast microphone and words: Transform Your Marketing with AI and Strategic Repurposing for 2025_ by Jen Vazquez Media Pins
women in black leaning forward with podcast microphone and words: The Ultimate 2025 Marketing Plan_ Data, AI, and Strategy_ by Jen Vazquez Media Pins
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Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

249 | B-Roll Strategies for Success with Quianna Marie

Content Creation, Marketing, Podcast

Quianna marie and jen vazquez on the Marketing Strategy Academy podcast

Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

  1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
  2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
  3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

  • Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
  • Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
  • Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

  1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
  2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
  3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
  4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

  • Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
  • Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
  • Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

  • Add a voiceover sharing your prep process.
  • Highlight a client’s transformation.
  • Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

  • Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
  • Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
  • Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.

Don’t Forget to Pin It!

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

Pinterest Predicts 2025: What’s Trending and How to Ride the Wave

Marketing, Pinterest, Pinterest Trends

My rendition of Pinterest Predicts 2025

Pinterest Predicts 2025

Every year, Pinterest gives us a crystal ball into what’s about to take over our feeds, wardrobes, and shopping carts—and 2025 is shaping up to be nothing short of magical. With themes ranging from medieval opulence to nautical chic, Pinterest Predicts 2025 offers a treasure trove of inspiration. Let’s break down these trends and explore how you can embrace them, whether for personal style, marketing strategies, or product development.

1. Castlecore: A Medieval Revival

The age of knights and castles is back! Castlecore taps into a love for antiquity with chainmail-inspired jewelry, ornate details, and a touch of regal glamour.

  • What to Expect: Bold metallic accessories, brocade fabrics, and layered textures reminiscent of medieval court attire.
  • How to Use It: Brands can lean into vintage-inspired marketing. Think antique-style packaging, rich jewel tones in visual content, and storytelling that transports customers back in time.

2. Cherry-Coded: The Bold Power of Red

Move over neutrals; deep cherry red is the new statement color. From lipstick to oversized sweaters, this vibrant hue demands attention.

  • What to Expect: Cherry red will dominate in both fashion and beauty, from bold manicures to monochrome outfits.
  • How to Use It: Retailers and creators can incorporate this shade into campaigns, whether as a feature product or an accent color in visuals. Highlight its empowering and confident vibe.

3. Goddess Complex: Mood: You know your worth in gold.

In 2025, everything will be a muse moment, from gold facials and goddess braids to sublime nail designs. Go all in on your feminine power and embrace your divine drip like never before

  • What to Expect: Gold-trimmed makeup looks, flowing fabrics, and intricate braids.
  • How to Use It: Perfect for beauty brands looking to create Instagram-worthy tutorials or fashion labels embracing luxurious textures. Use lighting to highlight the golden glow in marketing images.

4. Fisherman Chic: Nautical Meets Nostalgia

Imagine your grandpa’s favorite cable-knit sweater—but make it cool. Fisherman Chic gives classic nautical staples a trendy upgrade.

  • What to Expect: Fisherman sandals, utilitarian raincoats, and chunky knits.
  • How to Use It: For outdoor and adventure brands, this trend is a goldmine. Lean into a mix of rugged and cozy aesthetics in campaigns and product lines.

5. Seeing Double: Matchy-Matchy Moments

Coordinated outfits and accessories are no longer just for twins. Seeing Double is about couples and besties dressing in sync.

  • What to Expect: Matching jerseys, complementary nail designs, and accessories like friendship bracelets.
  • How to Use It: Brands targeting Gen Z and Millennials can create “twinning” collections or bundle deals that encourage customers to shop in pairs.

6. All Dolled Up: The Dollhouse Aesthetic

Barbiecore is evolving, but doll-inspired beauty and decor are here to stay. Think whimsical, playful, and unapologetically cute.

  • What to Expect: Pastel accessories, rosy makeup, and home decor with dollhouse charm.
  • How to Use It: Perfect for lifestyle and beauty brands. Tap into the nostalgia and joy of childhood with campaigns that evoke warmth and whimsy.

7. Aura Beauty: A Pop of Color

Say goodbye to minimalism and hello to vibrant, unapologetic makeup. Aura Beauty is about making a statement through color.

  • What to Expect: Purple blush, colorful eyeliner, and full-face color experiments.
  • How to Use It: Ideal for beauty influencers and brands looking to engage a younger audience. Tutorials and reels showing bold transformations will thrive on platforms like Instagram and TikTok.

8. Sea Witchery: Mystical Oceanic Vibes

Take your nautical chic and add a pinch of mysticism. Sea Witchery combines oceanic inspiration with a touch of magic.

  • What to Expect: Wet-look hairstyles, shimmering sea-inspired nail art, and siren-themed makeup.
  • How to Use It: This trend pairs perfectly with spa and beauty industries. Create calming, ocean-inspired campaigns with a hint of drama.

9. Moto Boho: Biker Meets Bohemian

Biker jackets meet flowing skirts in this edgy-meets-free-spirited trend. Moto Boho is for those who want a little grit with their glam.

  • What to Expect: Chunky leather accessories, flowy fabrics, and tough-yet-chic boots.
  • How to Use It: Great for fashion retailers. Combine bold, urban visuals with softer, more organic styling to show the duality of this trend.

Why These Trends Matter for Businesses

Pinterest trends often predict cultural shifts before they become mainstream. By aligning your content, products, and marketing strategies with these trends, you position yourself as a forward-thinking brand that “gets” its audience.

Here are a few actionable tips to capitalize on these trends:

  • Stay Ahead of the Curve: Incorporate these themes into your social media content, product designs, or even packaging.
  • Use Pinterest Boards Creatively: Showcase how your products or services align with trending aesthetics. Think mood boards, styling tips, or tutorials.
  • Engage Creators: Collaborate with influencers who embody these styles to amplify your reach.

2025 is all about making bold, creative statements. Whether you’re inspired by the grandeur of Castlecore or the vibrancy of Cherry-Coded, there’s something here for every taste. So, get pinning and start planning for a year full of exciting possibilities!  

See the trends that I’ve curated right here!  You can also see all the 2025 Predictions by Pinterest here!

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

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Pinterest pin with words Pinterest Trends 2025_ Creative Ideas for Business Owners by Jen Vazquez Media
Pinterest pin with words: Pinterest 2025_ What Business Owners Need to Know by Jen Vazquez Media
Pinterest pin with words: How to Use Pinterest’s 2025 Trends to Grow Your Business by Jen Vazquez Media<br />
Pinterest pin with words: Discover Pinterest Predicts 2025 Trends for Business Success by Jen Vazquez Media
pinterest pin with words: Pinterest Predicts 2025_ What’s Trending and How to Ride the Wave by Jen Vazquez Media

Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Content Creation, Marketing, Pinterest Trends

Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine by Jen Vazquez Media

Master Instagram Like a Pro: A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine

Ever feel like Instagram’s got more “features” than you have coffee cups in the cupboard? 🤪 It’s kind of like mom life—so many moving parts, each needing its own little touch to keep everything running smoothly!

Navigating Instagram can feel a lot like mom life—so many moving parts, each needing a different approach to make it all work! Here’s a little guide on how to make each Instagram feature shine, helping you connect with your audience just like you would with those closest to you.

Feed (The Family Scrapbook)

Think of your Feed as the family album, where you showcase the best highlights. It’s all about sharing the moments that capture what you’re all about—those authentic, memorable shots (like the rare family photo where everyone’s looking in the same direction!).

Reels (Playtime Adventures)

Reels are like playtime, where things get creative and fun. It’s your space to bring in trends, a little humor, and that burst of personality. Short, engaging videos are your chance to say, “This is me—take a look!”

Stories (Daily Mom Moments)

Just like quick snaps of those everyday moments, Stories are where you share the real stuff. Whether it’s that first sip of coffee (or third reheat!), Stories let you show up in a way that feels natural and relatable.

Live (Family Facetime)

Going Live is your moment to connect in real time—like a FaceTime call with friends or family! It’s the place for real-time interactions, Q&As, and letting people in on the unscripted, in-the-moment goodness.

Notes (Sticky Note Reminders)

Notes are like those sticky notes you leave around the house for quick updates or reminders. Drop a little thought, share a quick update, and let your audience know what you’re up to in a way that feels casual and personal.

Broadcast Channel (Mom Group Chat)

Your Broadcast Channel is your insider circle—think of it as the group chat where you share updates, tips, and those “only we get it” insights. It’s like a newsletter where you can keep your audience in the loop on what’s new and exciting.

Threads (Kitchen Table Talks)

Threads are like those late-night kitchen table chats that go deep. They’re perfect for one-on-one conversations, sparking ideas, and building true connections.

So next time you’re on Instagram, think of it as showing up for your friends and family! Use each of these features in a way that feels natural, letting your followers see all the amazing things you bring to the table.

Here’s to showing up, sharing your story, and making those connections that last!

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Simplify Instagram: Feature-by-Feature Breakdown<br /> Overwhelmed by Instagram? Think of it like connecting with family—Reels are for play, Stories capture daily moments, and Lives create real-time bonds. This guide walks you through each feature, helping you show up authentically and grow your brand.<br /> by Jen Vazquez Media
Feeling overwhelmed by Instagram? Break it down feature by feature! Treat your feed like a scrapbook, Reels like playtime, and Stories as your daily moments. Simplify your strategy and connect with your audience in a way that feels authentic and personal.<br /> by Jen Vazquez Media
Instagram can feel like mom life—so many parts to juggle! This guide simplifies each feature, from Reels and Stories to Lives and Threads. Show up naturally and make your audience feel like part of your family with these actionable tips.<br /> by Jen Vazquez Media
Discover how to make Instagram feel natural and relatable! Learn to use Reels, Stories, and Threads to connect with your audience like you would with family—simple, meaningful, and fun. From creating engaging Reels to hosting unscripted Lives, this guide has it all!<br /> by Jen Vazquez Media
Want to make Instagram work for you? Learn how to create authentic connections using your feed, Reels, Stories, and more. Whether it’s playful Reels or real-time Lives, this guide is your cheat sheet for mastering Instagram with ease.<br /> by Jen Vazquez Media

Pinterest Trends Weekly: Gifting Galore

Content Creation, Marketing, Pinterest, Pinterest Trends

<br /> Pinterest Trends Weekly_ Headed for The Holidays by Jen Vazquez Media

Pinterest Trends Weekly: Headed for The Holidays 

Pinterest is buzzing with inspiration, and this week’s trends are all about Gifting Galore. From creative gift ideas to wrapping essentials, Pinterest users are diving into all things holiday-related. With over 537 million users actively searching for the next big ideas, Pinterest offers a treasure trove of insights to guide your holiday marketing strategy.

Let’s unpack the hottest trends this week, and how you can use them to connect with your audience.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

WATCH FOR FREE!

Small Gifts That Pack a Big Punch

People are seeking thoughtful and affordable ways to show their appreciation. Small gifts for coworkers and friends are seeing a surge in popularity, with searches like:

  • Small gifts for coworkers (+140%)
  • Cup gift ideas, filled (+2.5x)
  • Candle warmer (+95%)
  • Coffee gift basket (+30%)
  • Keychains (+25%)

Category Spotlight: Fashion, Beauty, and Tech

Pinterest users are also hunting for stylish and functional gifts. Let’s break it down by category:

Fashion

Holiday parties and winter looks are inspiring these top searches:

  • Holiday dress (+9x)
  • Shoulder bags (+45%)
  • Winter hats (+40%)
  • Headbands (+30%)
  • Duffel bags (+30%)

Beauty

Practical beauty items are trending, perfect for holiday gifting:

  • Makeup bags (+115%)
  • Claw clips (+95%)
  • Perfumes (+85%)
  • Lip gloss (+45%)
  • Body oil (+30%)

Tech Accessories

Tech-savvy gift givers are loving:

  • AirPod cases (+50%)
  • Phone cases (+40%)
  • Speakers (+40%)
  • Apple Watch bands (+30%)

Generational Trends: Gen Z and Millennials

Pinterest knows that generational preferences shape gift-giving, and here’s what’s trending:

Gen Z

Sentimentality and creativity dominate Gen Z gift searches:

  • Holiday cards (+175%)
  • Scrapbook cutouts (+170%)
  • Gift cards (+165%)
  • Sentimental gifts (+65%)
  • Gift card bouquet (+35%)

Millennials

Millennials are all about practical yet thoughtful gifts:

  • Dollar Tree gift basket ideas (+2.5x)
  • Stocking stuffers for men (+2x)
  • Stocking stuffers for toddlers (+155%)
  • Wine basket gift ideas (+30%)
  • Self-care gift basket (+25%)

Wrapping Gifts: Pinterest’s Spotlight on Presentation

Gift wrapping is having its moment! It’s not just about what’s inside but how it’s presented. Top trends include:

  • Wrapping paper ideas (+2x)
  • Gift wrapping station (+50%)
  • Wrapping paper storage (+40%)
  • Gift boxes (+30%)
  • Ribbon bows (+30%)
Cool Cult Finds on Pinterest Jen Vazquez media

Featured Pinterest Board: Trendy Gifts

Looking for even more inspiration? Check out my curated Pinterest board, Cool Cult Finds, where you’ll discover the top trending gift ideas in one convenient place. Perfect for planning your holiday gifting and crafting your Pinterest strategy.

Final Thoughts

The holidays are the perfect time to tap into Pinterest’s massive audience and trending searches. Whether you’re creating content, curating products, or running ad campaigns, these insights can guide you toward making a big impact this season.

Happy pinning and have an amazing Thanksgiving! 🎁✨

Don’t Forget to Pin It!

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...