What is a Pinterest Pincode and How To Use It in Marketing

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little known hack provided to us by Pinterest to sharing your Pinterest profile and boards in the real world. Time to sprinkle some Pinterest magic wherever you go!

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So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

Creating a Pincode is a breeze, and you can set it up to direct people to your profile or any specific boards you want to showcase. Whether you’re a desktop devotee or a Pinterest app aficionado, you can create these digital keys to unlock your Pinterest brilliance.

Ready to get started? Here’s how you can create Pincodes that will leave a lasting impression:

Create a Pincode that Links to Your Profile

1. Log into your Pinterest account and let the magic begin.
2. Click your profile picture at the top-right corner of your screen to reveal your profile.
3. Oh, there’s your lovely face! Now, click your profile picture at the center of your screen, right above your profile name.
4. Get ready to make some Pincode magic happen! Click on “Download Pincode” and watch the sparks fly.

Create a Pincode that Links to Your Board

Note: This one’s for all you savvy business Pinners out there:

• Log into your Pinterest business account like the boss you are.
• Choose the board you want to highlight and click on it. Keep your creative juices flowing!
• Look for the ellipsis icon next to your board name and give it a click. Options, options!
• Select “Create Pincode” and get ready to see your board shine like never before.
• Want to switch up the Pincode image? No worries! Click on “Change image” and pick the perfect representation of your board’s awesomeness.
• Finally, click on “Download Pincode” and watch your Pincode come to life.

Ways To Use Pincodes

Sharing is caring, right? So let’s spread the Pincode love!

You can share your Pincode anywhere your heart desires. Just remember, when displaying your Pincode, make sure the circular part is at least 1.5 inches in diameter for optimal scannability. If you’re printing it on a physical object, go for a flat surface to keep it legible and fabulous.

Oh, and one last thing: Remember to play by the rules and only use images for your Pincode that you have the rights to. Just like any other Pin you create on Pinterest, let’s keep things legal and legit.

Ideas on How To Use Pincodes in Marketing

Pincodes are not just magical gateways to your Pinterest world—they’re also powerful tools for your marketing endeavors. Let’s dive into some exciting ideas on how to make the most of Pincodes and captivate your audience like never before!

Event Engagement

Elevate your events and activations with Pincodes. Whether it’s a conference, trade show, or pop-up shop, place Pincodes strategically to engage attendees. They can scan the codes to access exclusive event content, follow your brand on Pinterest, or even enter contests. Pincodes add an interactive twist to your events and leave a lasting impression.

Website

You can share this code on your website as a quick way for people to access your free content on Pinterest.  It looks cool and encourages people to access your Pinterest and will typically follow your account.  This leads to engagement on Pinterest and all your pins will get more reach with more engagement.

Collaborative Campaigns 

Join forces with influencers, partners, or other brands to create collaborative campaigns using Pincodes. By featuring Pincodes in your joint marketing efforts, you can cross-promote each other’s content, expand your reach, and offer a seamless transition between brands. It’s a win-win situation!

Email Marketing Magic 

Elevate your email campaigns by incorporating Pincodes into your design. Add a visually appealing Pincode image and encourage recipients to scan it to discover more inspiring content related to the email’s theme or product offerings. Pincodes bring an element of surprise and interactivity to your email communications.

Social Media Integration

Extend the reach of your Pincodes by integrating them into your social media strategy. Share your Pincodes on platforms like Instagram, LinkedIn,  and Facebook to encourage your followers to scan and explore your Pinterest world. Pincodes serve as bridges between different social media realms, creating a unified brand experience.

Influencer Collaborations 

Partner with influencers or content creators who align with your brand values and have a strong presence on Pinterest. Collaborate to create inspiring boards together and feature Pincodes in their content. This allows their audience to dive deeper into the collaboration, explore more related content, and increase brand exposure.

Print and Collateral 

Are you creating print advertisements, brochures, or catalogs? Embed Pincodes within your designs to offer readers a direct path to more inspiration. They can effortlessly scan the codes and be whisked away to relevant boards or product collections, turning printed materials into interactive gateways to your Pinterest universe.

Summary

Remember, creativity knows no bounds when it comes to Pincodes. Adapt these ideas to suit your brand, target audience, and marketing objectives. The key is to make Pincodes an integral part of your marketing strategy, adding an element of interactivity, discovery, and delight for your audience.

So, put on your marketing cape, grab your Pincode wand, and let the magic of Pincodes elevate your marketing campaigns to new heights. Happy exploring and enchanting your audience with the power of Pincodes! ✨

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