Pinterest Trends: Gifting Season

11-19-23 Pinterest Trends: Gifting Season Jen Vazquez Media Blog Header - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

All-things tech

Jewelry

Pinterest Management

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AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

Gen Y

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest Featured Board this week favorite cozy products
Pinterest Featured Board this week thoughtful gift ideas for every aesthetic.<br />

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

 

Want to see Pinterest’s Report? Click here!

Here is more information that may be helpful!

Don’t forget to pin it!

11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

What Are People Searching For On Pinterest This Week: HOSTING THANKSGIVING

What people on Pinterest are searching for this week HOSTING THANKSGIVING by Jen Vazquez Media

Trending on Pinterest This Week: HOSTING THANKSGIVING

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Hosting Thanksgiving. Searches are up for all-things Thanksgiving as people on Pinterest plan beautiful gatherings 🦃. 

Which trend are you gonna use for your marketing? Share with us in the comments!

Key trends

  • 170% increase in “friendsgiving invitations”
  • 160% increase in “pecan pie cobbler” in the Southeast
  • 125% increase in “thanksgiving activities” in the West
  • 125% increase in “thanksgiving cocktails”
  • 100% increase in “black friday”
  • 85% increase in “mulled wine”

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.  

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries

In The Midwest: Elevating potatoes

In the Midwest, people are looking for fun twists on potato-based dishes.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “scalloped potatoes and ham”
  • 155% increase in “parmesan potatoes”
  • 145% increase in “garlic mashed potatoes”
  • 125% increase in “mashed sweet potatoes”

In The Northeast: Covering the Classics

In the Northeast, people are searching for beloved, classic holiday recipes. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 135% increase in “stuffing”
  • 130% increase in “turkey”
  • 125% increase in “roasted brussel sprouts”
  • 120% increase in “cranberry”

In The West: Fun Before Dinner

In the West, Pinterest searches are up for Turkey Day decor and fun.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 130% increase in “thanksgiving table decor”
  • 125% increase in “thanksgiving activities”
  • 120% increase in “thanksgiving decor”
  • 120% increase in “fall dinner party

In the Southwest: Make It Sweet

In the Southeast, people on Pinterest are looking for fun twists on pie flavors. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 170% increase in “pumpkin pound cake”
  • 160% increase in “pecan pie cobbler”
  • 155% increase in “sweet potato cheesecake”
  • 150% increase in “pecan pie brownies”

Moment spotlight: Friendsgiving

On Pinterest, people are looking for fun ways to gather with friends during the holiday season. 

Pinterest Predicts trend: Free spirits

The Pinterest Predicts annual trend for fun drinks is trending again, this time with fall flavors. In the last three weeks compared to the previous three weeks:

Holiday Trending: Get Ready To Gift!

As we approach the busy holiday season, we’re tracking search terms on the rise:

What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

Featured Board: Planning Thanksgiving

Check out this featured board for planning the best Thanksgiving ever!

US Pinterest Predicts Weekly Report from Week of October 27, 2023

Here is more information that may be helpful!

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...

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Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

What people on Pinterest are searching for this week: Finally Fall

What people on Pinterest are searching for this week: Finally Fall<br />

What people on Pinterest are searching for this week: Finally Fall

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Finally, Fall 🧡.   

People are embracing the change of the seasons with searches for clothes, decor, and food 🍂. Have you searched for these trends? 

Key trends:

  • 6x increase in “witchy fall outfits”
  • 4x increase in “pumpkin spice nails”
  • 4x increase in “fall themed charcuterie board”
  • 3x increase in “simple fall decor” for Gen X
  • 2.5x increase in “apple pie bars” in the Midwest

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Fresh Fall Fun

Searches are up for themed outfits and fun activities. Growing search terms in the last three weeks compared to the previous three weeks:

6x increase in “witchy fall outfits”

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: Easy, breezy

Gen X is searching for simple and easy ways to celebrate the arrival of fall. Growing searches by Gen X in the last three weeks compared to the previous three weeks:

REGIONAL TRENDS: Fall flavors

Across regions, people on Pinterest are searching for fun fall-inspired foods.

NORTHEAST:  Farm-inspired recipes

In the Northeast, searches are up for cozy soups and spiced flavors.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “chicken corn chowder”
  • 180% increase in “apple cider donut cake”
  • 180% increase in “stuffed pepper soup”
  • 130% increase in “butternut squash soup”

MIDWEST: Candy in Everything

In the Midwest, people are seeking out seasonal sweets. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “snicker apple salad”
  • 3x increase in “pumpkin bars with cream cheese frosting”
  • 2.5x increase in “apple pie bars”
  • 2.5x increase in “fall snack mixes”

WEST: Comfort all the way

In the West, searches are up for beloved comfort foods. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 3x increase in “albondigas soup recipe”
  • 2.5x increase in “chile relleno casserole”
  • 125% increase in “sourdough cinnamon rolls”
  • 120% increase in “apple sauce recipes”

SOUTHEAST: Warming it up

In the Southeast, people on Pinterest are searching for fall’s favorite spices. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 165% increase in “caramel cake”
  • 160% increase in “cinnamon toast”
  • 140% increase in “fried apples recipe”
  • 135% increase in “cinnamon rolls with heavy cream”

MOMENT SPOTLIGHT: Sweater weather

People on Pinterest are seeking outfit inspiration for crisp and cozy weather

  • 3x increase in “warm fall outfits”
  • 95% increase in “sweater dress with boots”
  • 70% increase in “sweater with skirt”
  • 60% increase in “wool coat”
  • 45% increase in “brown leather jacket
  • 25% increase in “cashmere sweater”

FEATURED BOARD: It’s Apple Season

FEATURED BOARD: It’s Apple Season<br />

Check out this board for new Muffin, pie, and savory dish ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for ON PINTEREST_ 3x increase in _simple fall decor_ for Gen X by Jen Vazquez Media
What people on Pinterest are searching for this week_ 3x increase in _apple picking outfit by Jen Vazquez Media
What people on Pinterest are searching for this week_ 6x increase in _witchy fall outfits by Jen Vazquez Media
What people on Pinterest are searching for this week_ Finally Fall Jen Vazquez Media
What people on Pinterest are searching for this week_ 4x increase in _pumpkin spice nails by Jen Vazquez Media
What people Searching on Pinterest_ 4x increase in _fall-themed charcuterie board Jen Vazquez Media

What Are People Searching For On Pinterest This Week: New Season, New Routine

9-8-23 What people on Pinterest are searching for this week New Season, New Routine by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: New Season, New Routine

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: New season, new routine.  On Pinterest this week, searches are trending for new routines for fall 🍂. How are you preparing for fall? Let us know! 😊

Key trends

  • 18x increase in “football game hairstyles”
  • 14x increase in “health recipes”
  • 2x increase in “tailgate party”
  • 140% increase in “pampering routine” for Gen Z 
  • 60% increase in “life reset checklist”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Trying Something New

On Pinterest, searches are up for at-home crafts and DIY art projects. Growing search terms in the last three weeks:

34x increase in “diy paper crafts

Other growing search terms in the last three weeks compared to the previous three weeks:

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CATEGORY TREND: Getting Organized

From meal prepping to facials, people on Pinterest are searching for ways to reset their routines. 

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

AUDIENCE SPOTLIGHT: Gen Z Routines

Gen Z is searching for new ways to pamper and prep. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Game Day Style

On Pinterest, people are searching for ways to celebrate football season in style.

Featured Pinterest Board: DIY Inspo

Pinterest's DIY and Hobby Inspo Board shared by Jen Vazquez Media

Check out Pinterest’s board for new DIY and hobby inspiration ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media

What are people searching for on Pinterest: All Dressed Up

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear . \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

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—> Strategy, Workflow, and Analytics That Matter
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—> Strategy, Workflow, and Analytics (oh my) That Matter

Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins