What people on Pinterest are searching for this week: Finally Fall

What people on Pinterest are searching for this week: Finally Fall

What people on Pinterest are searching for this week: Finally Fall<br />

What people on Pinterest are searching for this week: Finally Fall

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Finally, Fall 🧡.   

People are embracing the change of the seasons with searches for clothes, decor, and food 🍂. Have you searched for these trends? 

Key trends:

  • 6x increase in “witchy fall outfits”
  • 4x increase in “pumpkin spice nails”
  • 4x increase in “fall themed charcuterie board”
  • 3x increase in “simple fall decor” for Gen X
  • 2.5x increase in “apple pie bars” in the Midwest

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Fresh Fall Fun

Searches are up for themed outfits and fun activities. Growing search terms in the last three weeks compared to the previous three weeks:

6x increase in “witchy fall outfits”

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: Easy, breezy

Gen X is searching for simple and easy ways to celebrate the arrival of fall. Growing searches by Gen X in the last three weeks compared to the previous three weeks:

REGIONAL TRENDS: Fall flavors

Across regions, people on Pinterest are searching for fun fall-inspired foods.

NORTHEAST:  Farm-inspired recipes

In the Northeast, searches are up for cozy soups and spiced flavors.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “chicken corn chowder”
  • 180% increase in “apple cider donut cake”
  • 180% increase in “stuffed pepper soup”
  • 130% increase in “butternut squash soup”

MIDWEST: Candy in Everything

In the Midwest, people are seeking out seasonal sweets. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “snicker apple salad”
  • 3x increase in “pumpkin bars with cream cheese frosting”
  • 2.5x increase in “apple pie bars”
  • 2.5x increase in “fall snack mixes”

WEST: Comfort all the way

In the West, searches are up for beloved comfort foods. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 3x increase in “albondigas soup recipe”
  • 2.5x increase in “chile relleno casserole”
  • 125% increase in “sourdough cinnamon rolls”
  • 120% increase in “apple sauce recipes”

SOUTHEAST: Warming it up

In the Southeast, people on Pinterest are searching for fall’s favorite spices. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 165% increase in “caramel cake”
  • 160% increase in “cinnamon toast”
  • 140% increase in “fried apples recipe”
  • 135% increase in “cinnamon rolls with heavy cream”

MOMENT SPOTLIGHT: Sweater weather

People on Pinterest are seeking outfit inspiration for crisp and cozy weather

  • 3x increase in “warm fall outfits”
  • 95% increase in “sweater dress with boots”
  • 70% increase in “sweater with skirt”
  • 60% increase in “wool coat”
  • 45% increase in “brown leather jacket
  • 25% increase in “cashmere sweater”

FEATURED BOARD: It’s Apple Season

FEATURED BOARD: It’s Apple Season<br />

Check out this board for new Muffin, pie, and savory dish ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for ON PINTEREST_ 3x increase in _simple fall decor_ for Gen X by Jen Vazquez Media
What people on Pinterest are searching for this week_ 3x increase in _apple picking outfit by Jen Vazquez Media
What people on Pinterest are searching for this week_ 6x increase in _witchy fall outfits by Jen Vazquez Media
What people on Pinterest are searching for this week_ Finally Fall Jen Vazquez Media
What people on Pinterest are searching for this week_ 4x increase in _pumpkin spice nails by Jen Vazquez Media
What people Searching on Pinterest_ 4x increase in _fall-themed charcuterie board Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New Season, New Routine

What Are People Searching For On Pinterest This Week: New Season, New Routine

9-8-23 What people on Pinterest are searching for this week New Season, New Routine by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: New Season, New Routine

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: New season, new routine.  On Pinterest this week, searches are trending for new routines for fall 🍂. How are you preparing for fall? Let us know! 😊

Key trends

  • 18x increase in “football game hairstyles”
  • 14x increase in “health recipes”
  • 2x increase in “tailgate party”
  • 140% increase in “pampering routine” for Gen Z 
  • 60% increase in “life reset checklist”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Trying Something New

On Pinterest, searches are up for at-home crafts and DIY art projects. Growing search terms in the last three weeks:

34x increase in “diy paper crafts

Other growing search terms in the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

I’d love to have you come learn how to use Pinterest to market your business.  This is about growing your business, not just growing your Pinterest account.

CATEGORY TREND: Getting Organized

From meal prepping to facials, people on Pinterest are searching for ways to reset their routines. 

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

AUDIENCE SPOTLIGHT: Gen Z Routines

Gen Z is searching for new ways to pamper and prep. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Game Day Style

On Pinterest, people are searching for ways to celebrate football season in style.

Featured Pinterest Board: DIY Inspo

Pinterest's DIY and Hobby Inspo Board shared by Jen Vazquez Media

Check out Pinterest’s board for new DIY and hobby inspiration ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What are people searching for on Pinterest: All Dressed Up

What are people searching for on Pinterest: All Dressed Up

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear . \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

What’s Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-11-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around Creating your own thanksgiving 🦃. Pinners are aspiring to make the holidays more authentic and they’re showing gratitude in their own ways. 

Top stats

  • 150% increase in “untraditional thanksgiving dinner”
  • 130% increase in “thanksgiving baskets”
  • 55% increase in “turkey bolognese sauce”
  • 65% increase in “pumpkin stuffed peppers”
  • 35% increase in “pumpkin pie shots”
  • 60% increase in “whipped hot chocolate”
  • 185% increase in “thanksgiving family activities”

Creating your own Thanksgiving traditions

As people aspire to make the holidays more authentic, they’re also showing gratitude in their own ways. From delightful decor to the big feast, Pinterest searches prove people are modernizing for a madetoorder Thanksgiving.

Thanksgiving their way

People on Pinterest are trading up their usual Thanksgiving aesthetics for something a little more inventive. 

There’s been a 150% increase in “untraditional thanksgiving dinner” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “farmhouse thanksgiving decor” +110%
  • “blue thanksgiving table decor” +95%
  • “autumn leaves nails” +3x
  • “thanksgiving christmas tree” +2.5x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Getting crafty and creative

This Thanksgiving, Pinterest searches are trending toward an affinity for making family crafts and youngatheart art for every age
 
There has been a 130% increase in searches for “thanksgiving baskets” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “thanksgiving crochet patterns” +95%
  • “thanksgiving painting ideas” +4x
  • “turkey crafts for adults” +2.5x
  • “thanksgiving invitation ideas” +2x
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′

Turkey with a twist

On Pinterest, people are stepping up their turkey game with some deliciously diverse recipes for the main course.
 
There’s been a 55%increase in searches for  “turkey bolognese sauce” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “turkey roll ups with stuffing” +35%
  • “soup with ground turkey” +30%
  • “ground turkey sweet potato” +30%
  • “easy turkey meatballs” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Time to veg out

It’s not all about the bird people on Pinterest are also seeking vegetarianfriendly side dishes to complement any meal.

There’s been a 65% increase in searches for “pumpkin stuffed peppers” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “warm kale salad” +55%
  • “smashed potatoes baked” +50%
  • “parmesan crusted potatoes” +30%
  • “roasted squash soup” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Nojudge indulging

On Pinterest, people are planning on having seconds (…maybe thirds), and we’re more than okay with that.

There’s been a 7x increase in searches for “butter tart squares” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “cornbread waffles” +35%
  • “pumpkin pie dip” +35%
  • “cornbread muffins” +25%
  • “pumpkin pie shots” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Sip it slow (or don’t)

From cozy warm drinks to icedand/orspiked cocktails, people on Pinterest are mixing up magnificent brews to raise a glass to.

There’s 30%increase in searches for “warm cocktails alcohol” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

 

  • “alcohol free drinks” +50%
  • “dark and stormy drink” +40%
  • “spiked hot apple cider recipe” +40%
  • “whipped hot chocolate” +60%
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

A pulse on upcoming holiday moments

Thankful for you

No matter how you celebrate or who you surround yourself with, Pinterest has the creative inspiration for bringing loved ones together this Thanksgiving.

There’s been:
  • 8x increase in “thanksgiving class treats”
  • 185% increase in “thanksgiving family activities”
  • 5x increase in “office thanksgiving ideas”
  • 7x increase in “thanksgiving potluck ideas”
  • 2x increase in “thanksgiving for two”
  • 4x increase in “thanksgiving gifts for teachers”
“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to search es between ’09/26/2022′ and ’10/16/2022′
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22