9-8-23 What people on Pinterest are searching for this week New Season, New Routine by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: New Season, New Routine

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: New season, new routine.  On Pinterest this week, searches are trending for new routines for fall 🍂. How are you preparing for fall? Let us know! 😊

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Key trends

  • 18x increase in “football game hairstyles”
  • 14x increase in “health recipes”
  • 2x increase in “tailgate party”
  • 140% increase in “pampering routine” for Gen Z 
  • 60% increase in “life reset checklist”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Trying Something New

On Pinterest, searches are up for at-home crafts and DIY art projects. Growing search terms in the last three weeks:

34x increase in “diy paper crafts

Other growing search terms in the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

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CATEGORY TREND: Getting Organized

From meal prepping to facials, people on Pinterest are searching for ways to reset their routines. 

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

AUDIENCE SPOTLIGHT: Gen Z Routines

Gen Z is searching for new ways to pamper and prep. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Game Day Style

On Pinterest, people are searching for ways to celebrate football season in style.

Featured Pinterest Board: DIY Inspo

Pinterest's DIY and Hobby Inspo Board shared by Jen Vazquez Media

Check out Pinterest’s board for new DIY and hobby inspiration ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media
What Are People Searching For On Pinterest This Week: New season, new routine Pinterest Pin for Jen Vazquez Media