2024 Wedding Trends: What’s In, What’s Out!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

2024 Wedding Trends: What’s In And What’s Out!

Hey there, it’s your wedding cheerleader, Jen Vazquez, the wedding photographer and marketing expert. I’m thrilled to dish out the details on the sizzling 2024 wedding trends. Our incredible 2024 couples can’t contain their excitement about these trends, and I’ve scoured Pinterest to bring you the freshest updates from the wedding world.

Keep in mind that your wedding should be an authentic reflection of your dreams, and these trends are here to inspire, not to dictate your choices.


1. Photo Moments

Those picture-perfect moments are still in the spotlight. Think candid snapshots like pouring champagne towers or posing with vintage cars. We’re talking about fun and memorable photo opportunities, including sparkler exits. Get ready for even more of these in 2024!

2. Intimate Gatherings

Small, intimate weddings and elopements are still all the rage. Couples are opting for smaller guest lists to create celebrations filled with meaningful interactions and stylish decor. It’s all about quality over quantity, and we absolutely adore it!

3. Outdoor Celebrations

The allure of outdoor weddings remains as strong as ever. Whether it’s a serene beach setting or a rustic barn nestled in nature, couples are captivated by the romance of outdoor venues.

4. Unplugged Ceremonies 

More couples are choosing unplugged ceremonies, asking their guests to put away their devices. It ensures everyone is fully present, creating a deeper connection and a more intimate atmosphere.

5. Small or No Wedding Party

Say farewell to giant wedding parties. Couples are keeping it simple with a maid of honor and best man, or even no wedding party at all. The focus is on the couple and their love story.

6. Local + Sustainable Choices

Sustainability is in! Consider locally sourced florals and rented decor. Don’t buy things that’ll end up in the trash; think about renting or reusing. Eco-friendly weddings are a rising trend.

7. Disposable and Polaroid Cameras

Disposable cameras are making a comeback, offering a fun way to capture candid moments. Polaroid cameras are also popular, providing instant, in-the-moment photos. It’s all about creating memorable snapshots.

8. Cakes and Desserts

Desserts are taking center stage! Mini cupcakes, pies, candies, baked cookies, rolled ice cream, churros, and more are becoming wedding staples. Couples are getting creative with their dessert offerings.


1. Seated Bridal Parties

Couples are shaking up tradition by having seated bridal parties. Bridesmaids and groomsmen get to sit comfortably after walking down the aisle, ensuring all eyes are on the couple.


Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

2. Wow Moments

It’s all about creating unforgettable experiences. Couples are wowing their guests with dramatic displays, surprise dances, artistic installations, and epic food presentations. Think statement decor, entertainment, and food that leaves a lasting impression.

3. Highly Curated Menu

Food takes the spotlight! Couples are focusing on unique, meaningful menus, including vegan options or dishes inspired by their travels. Custom bar menus and late-night snacks are also in the mix.

6. Themed Dress Codes

Themed dress codes are on the rise. While they might create some guest attire challenges, they make for gorgeous photos and enhance the overall aesthetic.

4. Mini Bouquets

Taking a cue from Sofia Richie’s wedding, dainty bridal bouquets are regaining their popularity, bringing a touch of delicate elegance to the wedding ensemble. Smaller bouquets are not just chic but also kind to your budget, making them a charming addition to your wedding party’s attire.

5. Smaller and Shorter Ceremonies

Modern couples are keeping their ceremonies short and sweet, with a focus on keeping guests engaged and happy. Some even opt for a smaller private ceremony before the main event.

7. Audio Guest Book

The audio guest book is a fun alternative for guests to leave special messages. Add some adorable decor to your welcome table for an extra touch.

8. Wedding Day Content Creators

Hired content creators are becoming a trend, offering real-time social media content so you can enjoy your special day without worrying about capturing it all yourself.


1. Uniform Bridesmaid Dresses

Matching bridesmaid dresses are giving way to individual styles that flatter personalities and body types. Let your bridesmaids shine in their own unique way.

2. Overly Staged Photos

Couples are moving away from overly staged photos, opting for candid moments that capture the genuine emotions of the day.

3. Wedding Hashtags

The era of wedding hashtags is fading out as couples explore creative ways to document their special day.


Remember, your wedding should reflect your unique style and love story. So, embrace the trends that resonate with you and make your day truly special!

Here is more information that may be helpful!

Don’t forget to pin it!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!


Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor


Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

Don’t Forget to Pin It!

2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media

62 | Breaking News: 2022 Wedding Trends According to Pinterest

Today I’m sharing Breaking News: 2022 Wedding Trends According to Pinterest

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Jen Vazquez is known by many as the Pinterest Queen. She helps service-based female entrepreneursgo from overwhelmed to an easy streamlined marketing strategy with her signature Pinterest + Repurposing Method to grow their business when they have very little time.

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