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The Ins And Outs Of Small Business Branding Resources
Are you having trouble promoting your business to the world? If so, then a bit of proper branding might be what you need.
Having a properly planned and implemented branding strategy for your small business might mean the difference between success and failure.
If you get it right, you’ll effortlessly attract new and potential customers to your brand, and you should be able to reap the financial benefits for years to come.
On the other hand, if you get it wrong, you may find yourself having to rebrand your business later on, which could be a pricey and easily avoidable branding blunder.
This blog post will outline several tips for getting the branding for your small business just right!
Identify Your Target Audience
Knowing your audience is crucial because you won’t know how to position your brand if you don’t.
Many questions should be posited and answered while you’re in the process of creating your brand or rebranding your business.
The more you understand about who your ideal customers are, the easier it will be to create marketing and branding materials, such as logos, graphics, and blog posts that will resonate with your audience.
Your Brand Mission
Your business will also need to have a mission statement and a few clearly defined values.
What is the meaning of your brand? What exactly are you attempting to accomplish? What impact do you want your company to have on the world?
A solid mission keeps you on the right path throughout the years.
Your mission statement defines your fundamental purpose, outlining the ‘who’ and ‘what’ of your small business.
The objective of your brand is critical in creating the foundation for your small business branding initiatives.
Naming Your Brand
One of the most challenging obstacles for small business entrepreneurs is deciding on a name for their company.
So, how do you choose the “perfect” brand name for your startup? And, more importantly, does it make a difference?
Some top tips for choosing a business name includes:
- Ensure your brand name is individual – and different from your competitors.
- Ensure it has relevance and meaning for both your customer and business.
- Choose a timeless name. It is costly to change it.
- And last but not least – make sure it is memorable.
In the best-case scenario, your small business’s brand name will generate interest in it. People will want to know what you do if it’s fascinating.
One of the first things your target audience will associate with your brand is the design of your logo.
The cost of professional logo design can vary significantly.
You can usually get a cheap logo design for free or for as little as $10 to $20.
However, it would help if you collaborated on your brand identity project with a professional design agency or designer. Professionally designed logos are often far more expensive, but they’ll usually be of much higher quality.
If at all feasible, your brand logo should represent your brand’s objective and story. It doesn’t have to show everything you have to offer, though! But it should be easily relatable back to your business and its products or services.
Click here to create your very own business logo for free: www.logocreator.io
Last but not least, you’ll need to create your company’s brand guidelines.
Also referred to as a brand standards document, a brand guide is a comprehensive document that specifies how your brand should appear, ranging from logos and graphics to the tone of voice and the fonts you’ll use.
A brand guide is ideal for giving over to businesses that will be collaborating with yours.
Here’s what you should include in your brand guidelines:
- Logo and its use cases
- If you use a distinct typeface, include fonts and typography in your brand guidelines.
- Corporate Colours – outline your brand’s colours in RGB, CMYK and HEX code.
- Language – if your brand has a unique written tone, ensure you include this in your brand guidelines.
Small Business Branding 2021
Branding and marketing often seem complicated and overwhelming.
However, when you take the time to think ahead, learn as much as you can about your target audience, and create the right materials that will support and enhance your brand, you’ll be attracting and converting new customers in no time!
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