Pinterest Trends Weekly: Let’s Get Together!

Collage with fall things, friendsgiving, mascrade ball, hot chocolate bar and western party centerpieces, masked party, hot cocoa with marshmallows, and glowing candles. Text reads: "Pinterest Trends Weekly: Let's Get Together." by Jen Vazquez Media

Pinterest Trends Weekly: Let’s Get Together!

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Let’s Get Together!

This week on Pinterest, people are searching for food and drink ideas, decoration inspiration, and group games to play at their next soirée.

Key trends

Discover Tomorrow’s Trends with Pinterest

Pinterest is all about looking ahead. With over 522 million people using the platform to uncover future ideas, it should be your go-to source for inspiration and for what’s trending for creating content. By keeping an eye on current trends, Pinterest can provide you with valuable insights into what’s likely to catch on elsewhere soon.

Every week, Pinterest Predicts Weekly showcases actionable search trends, tailored to users across various categories, regions, and demographics. Dive into the details on trends.pinterest.com, where you can explore insights and do content planning around the hottest search queries. 

Creative Marketing Summit

Alright, friends! If you’re a service provider or small business owner who’s been searching for a fresh way to boost your marketing game, listen up! This episode is brought to you by the 3rd Annual Creative Marketing Summit. 🎉

This summit isn’t just another fluff-filled event – it’s where real marketing strategies meet creativity, designed to inspire action and save you time. Think marketing experts delivering education packed with actionable tips, powerful insights, and, of course, the chance to network with other service providers just like you.

I’m super passionate about making marketing education accessible, which is why we’re offering a FREE ticket giveaway! Because everyone deserves the chance to find, attract, and book their ideal clients without overwhelm.

Whether you’re a wedding pro, photographer, coach, or entrepreneur – this summit has something for YOU. Don’t miss your chance to learn how to simplify your strategy, grow your leads, and have a little fun along the way.

Head over to creativemarketingsummit.com to grab your ticket!

Alright, let’s dive into today’s episode!

Event Planning & Hosting

  • +130% increase in Friendsgiving invitations
  • +185% increase in Western party centerpieces
  • +40% increase in large group games
  • +25% increase in outdoor entertaining areas
  • +50% increase in cookie decorating parties

Food Trends

  • 3x increase in searches for taco cupcakes (Yes, taco cupcakes!)
  • +80% increase in garlic butter chicken bites
  • +60% increase in mini cakes for birthdays
  • +50% increase in cornbread dressing

Gifting Trends

  • 5x increase in creative gift baskets
  • +45% increase in gifts for teens
  • +25% increase in gift basket ideas for men
  • +25% increase in laser-engraved gifts

Audience Trends: Curious Celebrations

Gen Z Trends

  • +80% increase in Friendsgiving dinner parties
  • +75% increase in Friendsgiving aesthetic
  • +55% increase in hot chocolate bars
  • +30% increase in snack boards

Millennials Trends

  • +115% increase in Friendsgiving tablescapes
  • +40% increase in masquerade parties
  • +30% increase in easy party food for a crowd
  • +25% increase in favorite things parties

Pinterest Predicts: Cafe Core is On the Rise

Create coffee-shop vibes at home with Pinterest’s emerging “Cafe Core” trend. Users are leaning into vintage and handmade décor for cozy home coffee stations. Here’s what’s trending:

  • +140% increase in handmade mugs
  • +85% increase in vintage cafe décor
  • +70% increase in home coffee bars
  • +50% increase in mini coffee bars for small spaces
  • +35% increase in coffee shop interior design

Don’t Forget to Pin It!

Flat lay of a desk with a keyboard, coffee, scissors, gift tags, and string. Above, text reads "Boost Marketing with Pinterest Trends: Ideas for Small Business Owners." by Jen Vazquez Media
Image features paper Christmas trees on a desk with a computer, notebook, and coffee cup. Text overlay reads 'Trends to Watch – Marketing Tips for Small Businesses. Read Now.' A cozy, professional atmosphere. by Jen Vazquez Media
A smartphone showing Pinterest boards sits on a cozy knitted surface near a laptop and a bowl of popcorn. Text overlay: “Pinterest Trends for Small Businesses.” by Jen Vazquez Media
Image with text reading "Pinterest Insights: Top Trends and How to Use Them for Your Business." Features a minimalist desk, candlesticks, and computer. Coaching vibe. by Jen Vazquez Media
A mug of hot chocolate with marshmallows and a candy cane beside a keyboard. Text overlay: "Content Creation Ideas for Service Providers: What's Trending on Pinterest? Learn Now." by Jen Vazquez Media

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

Marketing Workflow Tips for Female Service Providers by Jen Vazquez Media - tap to Learn How

Marketing Workflow Tips for Female Service Providers

As a female service provider, I know the marketing struggle is real! Between managing clients, running a business, and trying to have a life, finding time for marketing can feel like an uphill battle. But here’s the good news—you don’t need a massive marketing team or 40 hours a week to get great results. With smart workflows, you can create a system that works for you, saves time, and drives leads. Let’s dive into actionable tips that will help you streamline your marketing efforts.

Batch Content Creation

Batching content is a game changer. Instead of trying to create posts on the fly, dedicate a specific day or block of time each week (or month) to focus solely on content creation. Whether it’s blog posts, social media updates, or Pinterest pins, getting into the creative zone and knocking out several pieces at once will help you stay consistent and save time.

Action Step:

Schedule 2-3 hours each week or a full day each month for content creation. Focus on creating a month’s worth of content in one go.

Repurpose Your Content

One of the easiest ways to save time is by repurposing content across multiple platforms. If you’ve written a blog post, turn that into Pinterest pins, social media captions, email newsletters, and even short-form videos. Don’t reinvent the wheel—just tweak what you’ve already got!

Action Step:

Take your top-performing content from one platform and repurpose it for at least two others. For example, turn a blog post into 3-5 Pinterest pins or a YouTube video into an Instagram carousel.

Automate Where You Can

Automation is your best friend when it comes to marketing. From scheduling social media posts to automating email sequences, the more you can automate, the more time you can save for other important tasks (like focusing on clients). Tools like Later, Hootsuite, or Planoly for social media and ActiveCampaign or ConvertKit for email marketing will make your life easier.

Action Step:

Set up automated workflows for your email marketing. Start with a simple welcome sequence for new subscribers and schedule at least one week’s worth of social media posts in advance.

Create a Content Calendar

A content calendar helps you stay organized and keeps your marketing efforts on track. Knowing exactly what you’re posting and when (across all your platforms) can reduce stress and make the process feel more manageable. Plus, it’s a great way to ensure you’re delivering value consistently to your audience.

Action Step:

Use tools like Trello, Asana, or Google Sheets to create a content calendar. Plan at least two weeks’ worth of content ahead of time, noting important dates, promotions, or themes.

Focus on High-Impact Platforms

It’s easy to feel like you need to be everywhere—Instagram, Pinterest, LinkedIn, Facebook… you name it. But the truth is, not all platforms are created equal for your business. Instead of spreading yourself thin, focus on the one or two platforms that bring in the most leads and engagement for your services.

Action Step:

Analyze your analytics (Google Analytics, Pinterest insights, or Instagram metrics) to see which platform is driving the most traffic or conversions. Double down on those and scale back the rest.

Delegate/Outsource What You Can

You don’t have to do it all yourself. Hiring help, whether it’s a VA to manage your Pinterest boards or a short-form video editor for social media, can free up your time for high-level tasks. Even if it’s just a few hours a week, outsourcing certain aspects of your marketing can make a huge difference.

Action Step:

Identify one task you struggle with or dread the most and consider outsourcing it. It could be scheduling social posts, writing blog content, or creating graphics.

Are you tired of spending time creating reels when you could be working in your zone of genius?

Say hello to our SFV Editing service! Our clients are seeing incredible results—more reach, more engagement, and more client bookings.

Here's how it works:

  1. Strategic Content: We align your videos with your business and Instagram goals, crafting content that grabs attention and boosts your followers.
  2. Easy Uploads: Just upload your videos from your phone, and we'll handle the rest.
  3. Focused Results: We focus on driving new views, increasing followers, and, most importantly, booking more clients.

We have only 2 spots left in the 4th quarter. Let us handle the editing so you can enjoy the holidays!

Track Your Results

You can’t improve what you don’t measure. Keeping an eye on your marketing performance helps you see what’s working (so you can do more of that) and what’s not (so you can adjust). Tracking key metrics like website traffic, email open rates, and conversion rates can guide your marketing strategy and help you make smarter decisions.

Action Step:

Set up Google Analytics to track website performance or use built-in tools like Instagram Insights or Pinterest Analytics to track engagement. Check your metrics bi-weekly and make adjustments as needed.

Use Templates to Save Time

Don’t start from scratch every time. Whether it’s email newsletters, Pinterest pins, or social media posts, creating and using templates can cut down your production time dramatically. Plus, having a consistent visual brand across all platforms builds recognition and trust with your audience.

Action Step:

Create templates for common marketing tasks, like Instagram posts, blog outlines, or Pinterest pins, using tools like Canva or Google Docs. This way, you’ll just plug in the new content and be good to go.

Batch Your Marketing Tasks

Not only should you batch your content creation, but it also helps to batch other marketing tasks. Spend one block of time brainstorming ideas, another time creating graphics, and another time writing captions. By focusing on one type of task at a time, you’ll get into the flow and be more productive.

Action Step:

Break down your marketing tasks into chunks: idea generation, graphic creation, writing, and scheduling. Assign each task its own dedicated time block during your week.

Take Breaks and Set Boundaries

Running a service-based business often means long hours, but your well-being matters. Set boundaries around your work hours, and give yourself the time you need to recharge. You’ll show up more refreshed, focused, and productive when you take care of yourself.

Action Step:

Block off time on your calendar for breaks, meals, and self-care. Stick to your working hours as much as possible and give yourself permission to log off.

Final Thoughts

Marketing doesn’t have to be overwhelming. By setting up smart workflows and using tools to your advantage, you can make the most out of your time and see amazing results without feeling like marketing is taking over your life. These tips are meant to help you get more organized, feel less stressed, and build a consistent and scalable marketing system that works for you.

Don’t Forget to Pin It!

Smart Marketing Workflows for Female Service Providers by Jen Vazquez Media - Learn How by tapping the pin!
Build a Marketing System That Drives Leads and Saves Time by Jen Vazquez Media - Learn How by tapping the pin!
Batch and Repurpose Content to Simplify Marketing by Jen Vazquez Media - Learn How by tapping the pin!
Automate and Organize Your Marketing Efforts by Jen Vazquez Media - Learn How by tapping the pin!
Save Time and Grow Your Business with These Marketing Tips by Jen Vazquez Media - Learn How by tapping the pin!

Here is more information that may be helpful!

Unleashing Your Content Creation Power with Jessica Stansberry

Marketing Strategy Academy Podcast #204 An Interview with Jessica Stansberry by Jen Vazquez Media

Unleashing Your Content Creation Power with Jessica Stansberry

Hey everyone, Jen here! Today, I’m beyond excited to share some pearls of wisdom from my chat with none other than the incredible Jessica Stansberry. Jessica is like the queen bee of content creation and a master at helping businesses grow their brands, especially using YouTube. If you’re ready to turn your content into a money-making machine, read on!

Meet Jessica Stansberry

Jessica Stansberry is a powerhouse. With her YouTube channel, email list, and Instagram accounts, she helps content creators and entrepreneurs scale their businesses. She’s no-nonsense, gives you everything she’s got, and is simply amazing!

From Go-Getter to Entrepreneur

Jessica’s journey is nothing short of inspiring. From a determined 14-year-old who worked under the table to buy her cell phone to a corporate worker who couldn’t imagine staying in a job she despised after having her first child, she’s always been fiercely driven. She juggled various roles, from graphic design to web design, before finding her true calling. Her journey teaches us an invaluable lesson: if you want something, figure out how to get it.

The YouTube Journey

YouTube was a game-changer for Jessica. She shifted from making a modest income from web design to leveraging YouTube for teaching and coaching. Her subscribers soared, and her business took off. Jessica emphasizes being consistent and putting effort into titles, thumbnails, and structured content.

Using YouTube to Grow Your Business

Jessica shared critical strategies for growing your business using YouTube:

  1. Consistency Matters: Just do it and keep doing it.
  2. Quality Content: Focus on titles, thumbnails, and the actual content.
  3. 1% Improvement: Aim to get better every single time you post a video. Small improvements add up over time.

  

Crushing it with Crash

Jessica’s membership, Crash, is a treasure trove of resources for anyone looking to dive deep into content creation. With her guidance, I went from barely engaging with my YouTube channel to booking clients through my videos!

Local Impact: The Marketing Agency

Jessica also runs a local marketing agency, helping small-town businesses with social media strategies. Her agency’s secret? Being strategic about every social media post to ensure it generates leads and sales.

Balancing Content Creation and Business

Jessica’s advice for balancing content creation with business is gold. Hire help where you’re the bottleneck. Even if it’s just a few hours a week, it can make a huge difference.

Looking Ahead: Embracing AI and Authenticity

Jessica sees AI tools becoming a significant player in digital marketing. But she’s equally passionate about maintaining authenticity. Share your unique story in a way that feels comfortable for you. You don’t have to share everything; just enough to be relatable and engaging.

Final Nuggets of Wisdom

Jessica attributes her success to podcasts for business insights, her active YouTube presence, and her incredible team. Whether you’re just starting out or looking to scale, these elements can give you a unique edge.

Get Started on Your Digital Product Journey!

Ready to create your digital product? Check out Jessica’s freebie. It’s designed to help you determine the best digital product for your audience and get you on the right path.

Bottom Line

From her inspiring journey to her practical tips on balancing content creation and business, Jessica Stansberry’s insights are a treasure trove for any entrepreneur. Whether you’re just starting or looking to scale, there’s something to learn from her experience. Dive into her resources, implement her tips, and watch your business grow!

Gift: + Links

Thanks for tuning in, and as always, work smarter, not harder. Until next time!

Love always, *Jen

Here is more information that may be helpful!

Don’t Forget to Pin It!

Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.<br />
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.

Unleash Your Business’s Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Marketing Strategies Every Female Service Business Owner Should Know

Hey there, it’s Jen Vazquez here, Founder of Jen Vazquez Media specializing in Pinterest Marketing, and I wanted to share with you about marketing strategies for female business owners who offer services. As a service-based business owner myself, I know that marketing can be a daunting and overwhelming task. With so many different marketing channels and strategies out there, it can be hard to know where to start.

But the truth is, marketing is a crucial component of any successful business. It’s what helps you get your name out there, attract new clients, and ultimately grow your business. The key is to find marketing strategies that work for you and your unique business.

One important thing to consider is your own energy level and work style. Some marketing strategies require a lot of energy and effort, while others are more low-key and hands-off. It’s important to choose a strategy that aligns with your energy and work preferences, so you can stay consistent and see results.

Another important factor to consider is your target audience. Depending on your niche, some marketing strategies may be more effective than others. For example, if you’re targeting busy moms, social media and email marketing might be your best bet. If you’re targeting high-level executives, networking, and influencer marketing might be more effective.

Ultimately, the key is to experiment and find what works best for you and your business. It may take some trial and error, but with a little persistence and determination, you can find the marketing strategies that will help you unleash your business’s full potential. So let’s dive in and explore some of the most effective marketing strategies for female service-based business owners!

Word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful tools in your marketing arsenal. People trust the opinions of their friends and family more than any other form of advertising, so getting your satisfied clients to spread the word about your services is key.

To get started, make sure you’re providing exceptional service to your clients. Focus on going above and beyond their expectations, and always aim to exceed their needs. When your clients are thrilled with your service, they’ll be more likely to recommend you to others.

Another way to encourage word-of-mouth marketing is to incentivize your clients. Consider offering referral bonuses or other rewards to clients who refer new business your way. This can be a win-win situation, as your clients will feel valued and appreciated, and you’ll get new business as a result.

Don’t be afraid to ask for referrals, either. When you’ve completed a project for a satisfied client, let them know that you would love to work with other people like them. Encourage them to share your contact information with anyone they think could benefit from your services.

Finally, make it easy for people to recommend you. Make sure your website has a clear and prominent “refer a friend” button, and include share buttons on all of your social media content. The easier you make it for people to refer you, the more likely they’ll be to do so.

Remember, word-of-mouth marketing is all about building trust and providing exceptional service to your clients. Focus on creating an outstanding experience for each and every one of your clients, and word will spread about your business in no time.

Email marketing

Email marketing is a powerful way to stay in touch with your existing clients and nurture new leads. With email marketing, you can create a more personal and direct connection with your audience, and provide them with valuable information and updates about your services.

To get started with email marketing, you’ll need to build an email list. You can do this by adding a sign-up form to your website or blog, offering a free resource or incentive for signing up, or collecting email addresses from clients and prospects directly.

Once you have your email list, it’s important to focus on creating valuable and engaging content. Your emails should be informative, helpful, and relevant to your target audience. Consider sharing your expertise, providing tips and advice, or showcasing success stories from your clients.

One important thing to keep in mind is the frequency of your emails. You don’t want to overwhelm your audience with too many emails, but you also don’t want to go too long without contacting them. Finding the right balance will depend on your audience and your specific business, so be sure to experiment and see what works best.

When it comes to email marketing, personalization is key. Make sure your emails are addressed to your recipient by name and consider segmenting your email list so you can send more targeted messages. You might also consider adding personal touches, like including a personal anecdote or story in your emails.

Finally, be sure to track your results and adjust your strategy as needed. Look at metrics like open rates, click-through rates, and conversions to see how your emails are performing. Use this information to refine your email content and optimize your campaigns over time.

Email marketing can be a powerful tool for nurturing leads and building relationships with your audience. By providing valuable content and a personal touch, you can turn your email list into a valuable asset for your business.

Content marketing

Content marketing can be a fun and effective way to attract new clients and showcase your expertise. With content marketing, you can create valuable and entertaining content that your target audience will love, while also establishing yourself as a thought leader in your industry.

But let’s be real, creating content can be tough. It’s not easy to come up with new and engaging ideas all the time. That’s why it’s important to find a content format that works for you and your unique style.

Maybe you love writing blog posts and providing helpful tips and advice to your audience. Or maybe you’re more of a podcast person, and you love sharing your expertise in a conversational format. Whatever your preference, make sure you’re choosing a format that feels authentic to you and your brand.

When it comes to content, it’s also important to be consistent. Don’t post a flurry of content all at once and then disappear for months at a time. Instead, set a schedule and stick to it. Whether it’s once a week, twice a month, or once a quarter, make sure you’re consistently providing valuable content to your audience.

One way to make content creation more fun is to involve your team (whether that’s your VA, your husband, or your dog supporting you hehe😜).  Maybe you could create a series of hilarious videos or infographics that showcase your brand’s personality. The more you can inject your own unique brand of humor and creativity into your content, the more likely you are to attract and engage your audience.

So, get creative, have fun, and don’t be afraid to experiment with different formats and styles. With a little bit of humor and a lot of passion, you can create content that will help you stand out in your industry and attract new clients to your service-based business.

Social Media

Ah, social media. It’s the great equalizer. Whether you’re a Fortune 500 company or a one-person operation, social media gives you the power to connect with your audience and showcase your brand in a fun and engaging way.

But let’s be real: social media can be overwhelming. There are so many platforms to choose from, and each one has its own set of rules and best practices. So where do you even start?

I OF COURSE think you should use Pinterest as it’s more effective at driving traffic to your website, it’s super low energy, unlike something like Instagram, and it’s a search engine rather than social media in nature.  But I digress, let’s get back to the overall look.

First of all, it’s important to know your audience. Which platforms do they use the most? Are they more likely to engage with you on Facebook, LinkedIn, Instagram, or TikTok? Once you know where your audience hangs out, you can focus your efforts on those platforms.

One important thing to keep in mind is that social media is all about building relationships. It’s not just about promoting your business – it’s about engaging with your audience and providing value to them.

So, how do you do that? Start by sharing engaging and entertaining content that your audience will love. Maybe it’s a behind-the-scenes look at your business, a funny meme that’s relevant to your industry, or an inspirational quote that will resonate with your audience.

You should also be engaging with your audience directly. Respond to comments and messages in a timely manner, and try to initiate conversations with your followers. The more you can create a sense of community around your brand, the more likely your audience is to engage with you and become loyal customers.

Note: don’t be afraid to experiment with different types of content and formats. Maybe you want to try your hand at Instagram Reels, or go live on Facebook and answer questions from your audience, or use trending audio on TikTok. The more you can mix things up and keep things fresh, the more likely you are to stand out and attract new followers (as well as not get bored!).

Final Tip: REPURPOSE!! If you have a video on any platform, save it before publishing (so there aren’t any watermark logos).  Then turn around and use them on all the platforms you are on.  Here are the places I share when I create a short-form video:  Pinterest Idea Pin, Pinterest Video Pin, Youtube short, TikTok, Linkedin video, Facebook Video, and Instagram Reel.  I feel like I might be forgetting one but you get the point.

Bonus tip:  Don’t forget the algorithm tips for all platforms ——- wait for it

——

type keywords that someone would type to find your contact as the title (text on the screen or text overlay).  That text section is a SEARCHABLE area!!

So go forth, my social media-loving friends, and have fun. With a little bit of creativity and a lot of personalities, you can use social media to grow your service-based business and connect with your audience in a meaningful way.

Creative Marketing Summit

Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.

 

Events And Webinars/Masterclasses

Events and webinars can be a powerful way to connect with your audience and showcase your expertise. Whether you’re hosting an in-person event or a virtual webinar, you have the opportunity to provide valuable information and build strong relationships with your attendees.

I’ve done a ton of webinars and masterclasses, and just completed my first event Creative Marketing Summit.  You can still get the replays for the 22 amazing speakers who are marketing experts.

But let’s be real: events and webinars can be a lot of work. From planning and promoting to delivering a great presentation, there’s a lot to think about. But with a little bit of planning and a lot of enthusiasm, you can make your events and webinars a success.

When it comes to events, it’s important to think about your target audience and what kind of event they would enjoy. Maybe you host a happy hour for local business owners, or maybe you put on a full-day workshop that dives deep into your area of expertise. Whatever you choose, make sure it’s something that will provide value to your attendees and help you establish your authority in your industry.

Webinars, on the other hand, can be a great way to connect with a wider audience and share your expertise with people all over the world. When planning a webinar, start by choosing a topic that’s relevant to your target audience and that showcases your expertise. From there, you’ll need to think about the logistics of hosting a successful webinar, including promoting the event, choosing the right platform, and delivering a great presentation.

One important thing to keep in mind with both events and webinars is that it’s all about engagement. You don’t want to just talk at your audience – you want to get them involved and make the experience fun and interactive. Maybe you host a Q&A session, or maybe you incorporate games and activities into your presentation. The more you can engage your audience and make them feel like they’re part of the experience, the more successful your event or webinar will be.

So, let’s get out there and plan some amazing events and webinars, my friends! With a little bit of planning and a lot of enthusiasm, you can connect with your audience and grow your service-based business like a pro.

Paid Advertising

Ah, paid advertising. It’s the holy grail of marketing, the key to unlocking a flood of new business and skyrocketing your success. Or is it?

Okay, let’s be real – paid advertising isn’t a silver bullet. It’s not going to magically transform your business overnight. But it can be a powerful way to reach new audiences and attract new clients.

When it comes to paid advertising, the first step is to figure out which platforms are the best fit for your business. Google AdWords is a popular option for businesses that want to target people who are actively searching for their services. Facebook Ads are great for businesses that want to target specific demographics and interests.

Once you’ve chosen a platform, it’s important to focus on creating engaging and effective ads. You only have a few seconds to capture your audience’s attention, so make sure your ads are eye-catching and informative. Maybe you use bright colors and bold fonts to stand out, or maybe you use a catchy tagline that will stick in your audience’s mind.

It’s also important to set a budget and track your results. Don’t just throw money at ads and hope for the best – be strategic about where you’re spending your money, and adjust your strategy as needed.

Finally, don’t forget to experiment with different ad formats and targeting options. Maybe you want to try a video ad instead of a static image, or maybe you want to target a new demographic to see if it drives better results. The more you can experiment and refine your strategy over time, the more likely you are to see success with paid advertising.

Paid advertising isn’t for everyone, but if you’re willing to put in the time and effort to create effective ads, it can be a powerful tool for growing your service-based business. So go forth, my advertising-loving friends, and create ads that will make your audience say “wow!” (and hopefully not “meh”).

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Influencer Marketing

Alright, my influencer-loving friends, it’s time to talk about the power of the ‘gram. That’s right, I’m talking about influencer marketing.

Influencer marketing can be a great way to reach new audiences and build credibility for your brand. By partnering with influencers in your industry, you can leverage their reach and reputation to get your name out there and attract new clients.

But before you go sending DMs to every influencer under the sun, it’s important to do your research. Not all influencers are created equal, and not all of them will be a good fit for your brand.

Start by looking for influencers who align with your values and your target audience. Maybe you’re a sustainable fashion brand, and you want to partner with influencers who share your passion for eco-friendly fashion. Or maybe you’re a business coach, and you want to partner with influencers who target the same demographic as your ideal client.

Once you’ve found a few influencers you’re interested in working with, it’s important to engage with them in a genuine and authentic way. Don’t just send a cold pitch asking them to promote your brand – take the time to build a relationship and establish trust.

One way to do this is to follow them on social media, engage with their posts, and share their content with your own audience. This can help you establish a connection and show them that you’re genuinely interested in their work.

When it comes time to actually partner with an influencer, be sure to set clear expectations and goals for the campaign. What do you want them to promote? What kind of content do you want them to create? And what metrics will you be tracking to measure the success of the campaign?

Finally, don’t be afraid to get creative with your influencer marketing. Maybe you want to create a fun challenge or hashtag that your influencer can help promote. Or maybe you want to offer an exclusive discount or free trial to their followers. The more you can make the campaign fun and engaging, the more likely you are to attract new clients and build buzz for your brand.

Influencer marketing can be a powerful tool for growing your service-based business, but it’s important to approach it in a strategic and authentic way. So go forth, my influencer-loving friends, and let’s take the ‘gram by storm!

Networking

Ah, networking. The necessary evil of every business owner. But it doesn’t have to be a snooze-fest, my friends. In fact, with a little bit of creativity and a lot of personalities, networking can be downright fun.

So where do you even start with networking? Well, the first step is to figure out where your ideal clients hang out. Are they at industry conferences and events? Or are they more likely to attend local meetups and networking groups?

Once you know where your ideal clients are, it’s time to get out there and start mingling. But don’t just show up and hand out business cards like a robot. Instead, focus on building real relationships with the people you meet.

One way to do this is to inject some of your own unique personality into the conversation. Maybe you crack a joke, or maybe you share a personal anecdote that helps you connect with the other person on a deeper level.

Another way to make networking more fun is to collaborate with other business owners in your industry. Maybe you co-host a workshop or event, or maybe you team up to offer a joint service or product. The more you can work together and support each other, the more successful you’ll all be.

Finally, don’t forget to follow up with the people you meet. Whether it’s sending a quick email or connecting on LinkedIn, taking the time to follow up and stay in touch can help you build strong and lasting relationships.

So, my networking-loving friends, let’s embrace the awkward handshakes and sweaty palms and make networking fun. With a little bit of humor and a lot of charm, you can connect with new clients and grow your service-based business like a pro.

Summary

Well, my fellow service-based business owners, I hope you’re feeling inspired and empowered after reading this post! We’ve covered a lot of ground today, from networking and events to social media and paid advertising.

But here’s the thing: marketing your business doesn’t have to be a chore. It doesn’t have to be something you dread or something you’re not good at. With a little bit of creativity and a lot of enthusiasm, you can find marketing strategies that work for you and that help you connect with your audience in a meaningful way.

Whether you’re a social media guru, a content marketing maven, or an event-planning extraordinaire, there’s a marketing strategy out there that’s perfect for you and your unique style. So don’t be afraid to experiment, try new things, and inject your own personality and humor into your marketing efforts.

At the end of the day, marketing your service-based business is all about building relationships and providing value to your audience. It’s not about spamming people with ads or pushing a hard sell. It’s about connecting with people on a deeper level and showing them why your services are the best fit for their needs.

So go forth, my friends, and market your service-based businesses with passion and purpose. With a little bit of optimism, a workflow that flows for you, and a whole lot of determination, you can achieve anything you set your mind to.

Here’s more information that may be helpful!

Don’t Forget to Pin It!

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know