What people on Pinterest are searching for this week: Finally Fall

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Finally, Fall 🧡.   

People are embracing the change of the seasons with searches for clothes, decor, and food 🍂. Have you searched for these trends? 

Key trends:

• 6x increase in “witchy fall outfits”
• 4x increase in “pumpkin spice nails”
• 4x increase in “fall themed charcuterie board”
• 3x increase in “simple fall decor” for Gen X
• 2.5x increase in “apple pie bars” in the Midwest

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Fresh Fall Fun

Searches are up for themed outfits and fun activities. Growing search terms in the last three weeks compared to the previous three weeks:

6x increase in “witchy fall outfits”

Other growing search terms in the last three weeks compared to the previous three weeks:

• 3x increase in “fall drinks alcohol“
• 3x increase in “apple picking outfit“
• 4x increase in “pumpkin spice nails“
• 4x increase in “fall themed charcuterie board“

AUDIENCE TREND: Easy, breezy

Gen X is searching for simple and easy ways to celebrate the arrival of fall. Growing searches by Gen X in the last three weeks compared to the previous three weeks:

• 10x increase in “easy soup recipes“
• 3x increase in “simple fall decor“
• 165% increase in “pumpkin dump cake“
• 75% increase in “autumn wreaths for front door diy“

REGIONAL TRENDS: Fall flavors

Across regions, people on Pinterest are searching for fun fall-inspired foods.

NORTHEAST:  Farm-inspired recipes

In the Northeast, searches are up for cozy soups and spiced flavors.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

• 2x increase in “chicken corn chowder”
• 180% increase in “apple cider donut cake”
• 180% increase in “stuffed pepper soup”
• 130% increase in “butternut squash soup”

MIDWEST: Candy in Everything

In the Midwest, people are seeking out seasonal sweets. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

• 3x increase in “snicker apple salad”
• 3x increase in “pumpkin bars with cream cheese frosting”
• 2.5x increase in “apple pie bars”
• 2.5x increase in “fall snack mixes”

WEST: Comfort all the way

In the West, searches are up for beloved comfort foods. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

• 3x increase in “albondigas soup recipe”
• 2.5x increase in “chile relleno casserole”
• 125% increase in “sourdough cinnamon rolls”
• 120% increase in “apple sauce recipes”

SOUTHEAST: Warming it up

In the Southeast, people on Pinterest are searching for fall’s favorite spices. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

• 165% increase in “caramel cake”
• 160% increase in “cinnamon toast”
• 140% increase in “fried apples recipe”
• 135% increase in “cinnamon rolls with heavy cream”

MOMENT SPOTLIGHT: Sweater weather

People on Pinterest are seeking outfit inspiration for crisp and cozy weather

• 3x increase in “warm fall outfits”
• 95% increase in “sweater dress with boots”
• 70% increase in “sweater with skirt”
• 60% increase in “wool coat”
• 45% increase in “brown leather jacket
• 25% increase in “cashmere sweater”

FEATURED BOARD: It’s Apple Season

Check out this board for new Muffin, pie, and savory dish ideas.