What Are People Searching For On Pinterest This Week?
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️. It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos.
What’s your favorite trend this week? Comment below!
- 22x increase in “savory pie recipes”
- 8x increase in “vintage christmas decor ideas”
- 145% increase in “día de los muertos nail ideas”
- 140% increase in “cozy cabin aesthetic”
- 95% increase in “hot cocoa station”
- 40% increase in “romantic books” among Gen Y
BEHIND THE TRENDS
Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights for personal and business needs.
*Pinterest, Global analysis, Q3 2023.
GROWING TREND: Savory season
Searches are up for comfort foods and recipes to warm-up wintry nights. Growing search term in the last three weeks compared to the previous three weeks:
CATEGORY TREND: Fun all winter long
People on Pinterest are searching for fun winter travel, decor, and fashion idea. In the last three weeks compared to the previous three weeks:
- 75% increase in “ski trip aesthetic“
- 75% increase in “christmas vacation“
- 50% increase in “winter vacation outfits“
- 45% increase in “winter camping”
- 140% increase in “cozy cabin aesthetic“
- 140% increase in “winter planters front porches“
- 75% increase in “fire pit backyard“
- 30% increase in “cozy bed”
AUDIENCE TREND: Gen Y activities
Gen Y is looking for ways to combat the winter blues with new hobbies and friendly gatherings. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:
MOMENT SPOTLIGHT: Día de los Muertos
On Pinterest, people are looking for Day of the Dead holiday inspiration, from altar decor to makeup.
HOLIDAY TREND: Decor
As we approach the busy holiday season, we’re tracking search terms on the rise.
Here is more information that may be helpful!
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