What Are People Searching for On Pinterest: A+ essentials

a variety of images all around school being in session 9-5 what are people searching for on pinterest by jen vazquez media template blog header image

What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

  • 3x increase in “back to school photo booth

  • 2.5x increase in “emergency kit for school

  • 2.5x increase in “school clothes organization

  • 185% increase in “healthy school lunches

  • 115% increase in “college backpack essentials

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 2.5x increase in “emergency kit for school”
  • 2x increase in “back to school nails acrylic”
  • 115% increase in “college backpack essentials”
  • 70% increase in “pink school supplies”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

Fashion

In the last three weeks compared to the previous three weeks:

Health

In the last three weeks compared to the previous three weeks:

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

Other growing search terms in the last three weeks compared to the previous three weeks:

  • 3x increase in “first day of school gifts for teachers”
  • 3x increase in “back to school gifts for kids”
  • 2.5x increase in “back to school cookies”
  • 2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

  • 4x increase in “back to school bulletin boards preschool”
  • 2.5x increase in “school clothes organization”
  • 140% increase in “school nurse office decorations”
  • 130% increase in “teacher desk decorations”
  • 100% increase in “school planner”
  • 55% increase in “school backpack essentials”

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media

65 | Using SEO to ensure your website is targeting keywords that attract your ideal client with Stephanie Long

Do you struggle to know what exactly SEO is or how to ensure that your website is targeting the right keywords to attract your ideal client and repel those that aren’t ideal? If that makes you excited to learn, stick around because my guest today will be sharing all about SEO!

“You should definitely review your SEO even if you’ve been in business forever.” ~Stephanie Long

Welcome back, everyone!! Today I’m excited to be chatting with Stephanie Long of Stephanie Marie Marketing. With over a decade of experience in her industry, Stephanie Long founded Stephanie Marie Marketing, as she saw a huge need for SEO services, and they specialize solely in SEO.

In this episode, you will learn the following:

  1. What SEO is
  2. Why it’s so important
  3. What few things you should focus on if you are updating or creating your website.
  4. How often you should update SEO?
  5. The difference between niche keywords and longtail keywords (what Stephanie calls seeds)
  6. The benefits of working with an SEO Expert

Stephanie’s Free Gift:
A FREE website audit – just go to https://Stephaniemariemarketing.com/

You can also find Stephanie here:

Follow me on:
Instagram: https://www.instagram.com/jenvazquezcoach
Facebook: https://www.facebook.com/jenvazquezcoach
YouTube: https://www.youtube.com/jenvazquez
LinkedIn: https://www.linkedin.com/in/jenvazquezcoach/
Website: https://jenvazquezcoach.com

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773

Send in a voice message: https://anchor.fm/marketingstrategyacademy/message