Pinterest Trends: Home For The Holidays

12-1-23 Pinterest Trends: Home For The Holidays blog header jen vazquez media

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁. 

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information!  I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision.  Send me a message here.   Or send me an email.

Key trends

  • 21x increase in “brrr basket”
  • 14x increase in “holiday drinks”
  • 5x increase in “christmas cookie bars”
  • 3x increase in “holiday dresses”
  • 2x increase in “vintage pink christmas”
  • 140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

  • 14x increase in “holiday drinks”
  • 2.5x increase in “wreaths on kitchen cabinets”
  • 2x increase in “poinsettia centerpiece”
  • 160% increase in “christmas table centerpieces”
  • 160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

  • 5x increase in “christmas cookie bars”
  • 3x increase in “hot cocoa cookies”
  • 3x increase in “pecan desserts”
  • 2.5x increase in “homemade gingerbread house”

Around the house

  • 4x increase in “ribbon tree topper”
  • 3x increase in “yule decorations”
  • 2x increase in “balcony christmas decor”
  • 2x increase in “vintage pink christmas”

Having fun with tech

  • 140% increase in “fortnite”
  • 80% increase in “bose headphones”
  • 75% increase in “wireless headphones”
  • 65% increase in “mini printer”

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “tie blankets fleece”
  • 185% increase in “crochet mittens”
  • 155% increase in “macrame plant hanger”
  • 135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 4x increase in “vintage cookbooks”
  • 155% increase in “jewelry”
  • 140% increase in “white sneakers”
  • 135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 150% increase in “red eyeshadow”
  • 145% increase in “flared jeans”
  • 125% increase in “kitten heels”
  • 120% increase in “sony headphones”
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  •  135% increase in “matching pajamas”
  • 130% increase in “tennis shoes”
  • 125% increase in “lip liner and gloss combo”
  • 120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays. 

  • 5x increase in “hanukkah nails”
  • 150% increase in “hanukkah decorations”
  • 2x increase in “kwanzaa”
  • 150% increase in “menorah”
  • 85% increase in “potato latkes”
  • 185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

  • 21x increase in “brrr basket”
  • 4x increase in “elf on the shelf”
  • 4x increase in “mantle garland”
  • 3x increase in “holiday dresses”
  • 3x increase in “christmas martini”
  • 2x increase in “patterned tights”
DIY EDITABLE GIFT RECIPES pinterest board by jen vazquez media

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t forget to pin it!

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

Pinterest Trends: Gifting Season

11-19-23 Pinterest Trends: Gifting Season Jen Vazquez Media Blog Header - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

All-things tech

Jewelry

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

Gen Y

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest Featured Board this week favorite cozy products
Pinterest Featured Board this week thoughtful gift ideas for every aesthetic.<br />

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

 

Want to see Pinterest’s Report? Click here!

Here is more information that may be helpful!

Don’t forget to pin it!

11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER