Unveiling the Magic: The Art of Repurposing Content for Marketing Success

Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media

The Art of Repurposing Content for Marketing Success

Hey there, savvy marketers! Did you know there’s a little-known secret that can take your content and marketing strategy to a whole new level? Well, buckle up because we’re about to dive into the wonderful world of content repurposing, where a single spark of inspiration can be transformed into a dazzling fireworks display of engagement. In this informative blog, we’ll unlock the mysteries behind content repurposing and show you how it can revolutionize your marketing game. Get ready to unleash your creative genius and discover how this powerful technique can supercharge your brand’s presence.

The Marvels of Repurposing: Squeezing Every Drop of Juice from Your Content

The real magic of content repurposing lies in its ability to squeeze every drop of value from your content and make it shine in multiple forms. By taking one brilliant idea and molding it into various engaging formats, you’re not just amplifying your message; you’re also casting a wider net and ensuring your content reaches every nook and cranny of the digital universe. This is why mastering the art of repurposing is like having a secret weapon in your marketing arsenal.

When you repurpose content, you’re giving your ideas a chance to strut their stuff in front of a larger audience. Expanding your reach means more potential customers and stronger relationships with the ones you already have. It’s like throwing a party and inviting everyone, no matter their preferred communication style. So whether your audience loves reading, watching, or listening, you’re there, ready to engage them in their comfort zone.

But that’s not all, folks! Repurposing content also saves you precious time and resources. Instead of struggling to come up with fresh ideas every day, you can focus on transforming your existing gems. This not only keeps the content flowing but also frees up your time to handle other crucial aspects of your marketing strategy.

Plus, it’s like giving your brand a booster shot. Repetition is the key to memory, and by consistently sharing your core ideas in various forms, you create a rock-solid narrative that sticks with your audience. It’s like your content becomes a catchy tune they can’t get out of their heads, enhancing brand recognition and loyalty.

In essence, content repurposing is your ticket to maximizing the value of your content, expanding your audience reach, and reinforcing your brand message. With these strategies in your toolbox, you can turn a single spark of inspiration into a dazzling fireworks display of engagement and results. So, my fellow marketers, let’s unlock the hidden potential in our content and watch our brands soar to new heights!

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Strategies for the Playful Marketer: Turning One Idea into Many Engaging Adventures

Alright, marketing wizards, here’s where the fun really begins. With content repurposing, you can take a single idea and turn it into a thrilling adventure that captivates your audience. This isn’t just about maximizing your content’s value; it’s about making sure your message reaches every corner of the digital playground.

Picture this: you’ve got an amazing blog post bursting with insights. Now, why not turn those insights into eye-catching infographics? You’re taking your message and turning it into bite-sized pieces of visual delight. These little nuggets are not only shareable but also perfect for those who prefer their content with a side of visuals. And hey, who doesn’t love an eye-catching infographic?

But wait, there’s more! Transform your written gems into audio or video formats. Turn your blog posts into podcasts or create video summaries of your articles. It’s like turning your content into a multimedia extravaganza, catering to the ever-growing audio and video fan club. You’re not just providing an alternative format; you’re reaching new audiences who have a soft spot for audio or video content.

And what about those evergreen blog posts that deserve a second, third, or even fourth life? Repurpose them into a series of social media posts or a downloadable e-book. By doing this, you ensure your core ideas keep making waves and offer different entry points for your audience to dive into your content.

So, playful marketers, get ready to embark on a journey of creative transformation. With these strategies, you’ll create a content universe that caters to diverse preferences and consumption habits. This is how you connect with your audience on various platforms and give them the content they crave, amplifying your brand message and expanding your reach.

Optimizing Reach: Taking Your Content on an Adventure

Now that you’ve transformed your content into various engaging adventures, it’s time to embark on a thrilling journey across different platforms. To truly make the most of your repurposed content, you need to meet your audience where they hang out and deliver your message in a way that speaks to them.

Gone are the days when one blog post ruled them all. Today, people consume content in a variety of ways and across multiple channels. Some like reading, others enjoy watching, and some are all about listening. By repurposing your content into different formats, you become a master of versatility, ensuring your message resonates with everyone.

Imagine taking that comprehensive blog post you wrote and turning it into a webinar, an infographic, or a series of social media posts. You’re hitting different chords, reaching potential customers who prefer live events, those who crave visual content, and those who love quick bites of information on social media.

But there’s more to it! By repurposing your content across different channels, you can play to the strengths of each platform. Videos are fantastic for engagement on YouTube and Instagram, so why not transform your written content into visually captivating videos? You’re not just expanding your reach; you’re creating a whole new fan base.

And let’s not forget about those hidden gems you’ve tucked away. Turn a podcast episode into a blog post or an e-book, and you’ll attract those who prefer reading or downloading content. It’s like leaving breadcrumbs all over the digital forest, leading new followers to your brand’s doorstep.

So, intrepid marketers, it’s time to set sail on the sea of content possibilities. By optimizing reach and taking your content on an adventure, you’re positioning yourself for the next level of engagement.

Boosting Engagement: Making Your Audience Swoon

Now that your content is rocking and rolling across various platforms, it’s time to turn up the engagement volume. By tailoring your content to suit diverse preferences, you’re not just capturing attention; you’re making your audience swoon.

Ever thought about turning your top-performing blog posts into snazzy infographics? Infographics are like the superheroes of content—they deliver valuable information in a visually appealing, shareable package. Your audience will not only notice but also remember and share these gems across social media.

And here’s a spicy idea: make your content interactive! Whether it’s a quiz, a calculator, or an interactive map, interactive content invites your audience to play along. It’s like giving them a front-row seat to a personalized show. Interactive content not only stands out but also creates a unique, memorable experience.

And of course, we can’t ignore the power of video in today’s digital landscape. Videos add life and soul to your message. By repurposing your blog posts or webinars into video content, you’re connecting with your audience on a deeper level. Videos also have a knack for going viral on social media, giving your brand’s visibility a big boost.

But remember, playful marketers, engagement is a two-way street

Here is more information that may be helpful!

Don’t Forget to Pin It!

Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media
Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media
Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media
Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media
Unveiling the Magic The Art of Repurposing Content for Marketing Success by Jen Vazquez Media

5 Steps to Grow Your Instagram Using Pinterest

Most of our potential clients are on Instagram these days, but they are also on Pinterest.  I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow Instagram followers and engagement by using Pinterest. 

Why does Pinterest work so well?  Because it’s the most link-friendly social platform out there.  The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing! 

So let’s grow your engagement and following on Instagram! Read below for the 5 steps!

#1: Claim Your Instagram Account on Pinterest

It’s important for you to claim your Instagram account in your Pinterest account as your first step.  Doing so allows you to get much better analytics including Instagram info.

claim your instagram on pinterest by pinterest expert jen vazquez

You should also claim your website on Pinterest.  This is similar and again gives you so much analytics.  

One of my favorite sayings is by Dan Zarrella “Marketing without data is like driving with your eyes closed.” 

pinterest post shows instagram on the ones shared by instagram by jen vazquez pinterest marketing strategist

Because Instagram posts have an average lifespan of 24-72 hours, utilizing that content by sharing on Pinterest, you are lengthening the life of an Instagram post that you spent time creating.  

You can also drive more traffic and engagement to your Instagram account. Win-Win!

#2: To Grow Instagram, take your popular posts, reels and IGTV and publish to Pinterest

Using Pinterest to grow Instagram is smart.  You are already spending time, energy, blood, sweat, and sometimes tears creating a ton of content for Instagram.

Get engagement on Instagram and have that content last longer and spread by sharing on Pinterest.

You’ll want to share the content to all the boards that make sense.

Pinterest is all about FRESH IMAGES.  Utilizing your Instagram content is fresh and your Pinterest analytics will grow also!

Video is king – so Reels and IGTV do very well.  Definitely share those first!

Pinterest (like Instagram) keeps changing things, but right now video length is 4 seconds – 15 minutes.  The sweet spot for best performing video length is 15-60 seconds.  To stay up to date, check out Pinterest’s help guide updated video creative specs.

#3: Share Your Instagram Stories

Instagram stories are fleeting and go away in 24 hours.  So a good way to use them is to save them in your highlights, or auto-save stories to your phone like I do.  I have an album on my iPhone and I pop them in there each day.  When I spend my 30-60 minutes a week working on Pinterest, I can just go to that album and post away.

Since Stories don’t have a link, you can use my workaround.  Here’s how to do it:

When you are on a story, tap the 3 dots on the bottom right:

sharing story to pinterest by jen vazquez pinterest marketing expert 1

Then tap SAVE 

sharing story to pinterest by jen vazquez pinterest marketing expert 2

Then you’ll choose PHOTO or STORY which is all the stories in an  MP4 file.  Choose STORY and crop the video to the one you want.  Or perhaps you create several stories of your day, then don’t crop because it will be a great video.

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Go to Pinterest and upload.  It will ask to use the Instagram link — um yes, please!  If it doesn’t work, then include the link directly to your Instagram profile.

Then because it’s a video it will ask you to choose tags.  Think hashtags or keywords and try different combinations.  For this branding shoot, I use Photography, Branding, Content Marketing, Creative Photography. 

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Videos require reviews — don’t panic.  It typically is approved within a few hours to 24 hours.

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#4: Keywords are important

Pinterest is a visual search engine and is very powerful! If you ever do a search on Google, you’ll notice one of the top three posts is almost always Pinterest.  That’s because using keywords (an SEO term on Pinterest) is super effective on google too.  

What are Keywords or SEO? It’s really simple! It is what your ideal client is typing on their keyboard to find your content.  

A lot of people use cutesy names in the title or description of Pins and Boards.  You want to be super-specific.  Instead of saying “yum yum” as a board title.  You should say “gluten-free recipes you’ll love” or “Easy and simple recipes for busy moms”.

Add these keywords EVERYWHERE – use them in Instagram posts, and pin titles, pin descriptions, board titles, board descriptions, and your Pinterest Profile — also include a keyword in your name (under your image).  I have “California elopement photographer + branding photographer | Jen” because ‘elopements and branding’ is what my ideal clients are looking for.  I keep my name because people buy from people.

Pinterest Profile example by Jen Vazquez a Marketing Strategiest specializing in Pinterest Marketing

ALSO use 2-3 hashtags on each pin, board, and your Pinterest profile.  But, unlike Instagram, you want to use broad hashtags.  For me it’s #wedding #elopement #photographer

#5: Where to start?

That’s easy! Use your Instagram Insights of course! 

Start by clicking the three lines on the top right then click INSIGHTS

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 1
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 2

Click the arrow to the right of posts. Then select Post Interactions and 3 months.  You can select more or less but I always suggest for the first time select three.  Then do 1 year and see what posts are to the top.  Those posts a year old will now get more traction because of Pinterest and more engagement and potential business on Instagram!

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 3
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 4


Pinterest and Instagram are the biggest social media platforms that are focused on images and video.  If you use them together, you can create a powerhouse for marketing and also save a ton of time while repurposing your best content.  

NOTE:  Make sure you really know how your clients found you.  Many of my clients ask, “how did you find me?”.  Clients / potential clients will always say the last place they were when they decided to contact you.  It is usually Instagram.  

I always follow up casually with an  “Oh awesome, was it with a hashtag or did someone refer you”?  You want to know that hashtag of course or who referred them, but you are also digging.  70% of the time when I do that with my clients/potential clients say oh no it was a google search or they found me on Pinterest.  

It just took one little extra question, and information that would be valuable to confirm how your marketing is working.

Now….. WHO is going to be pinning their Instagram content to Pinterest now?  I thought so!!

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

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