Pinterest Trends Weekly: Keep It Fresh

Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:

20x increase in summer art projects
50x increase in how to fall asleep quickly
2x increase in clay ceramics
63x increase in summer cleaning
105% increase in art tools drawing
3x increase in garden whimsy

What’s Behind the Trends?

Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.

Pinterest Predicts Weekly

Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.

Growing Trends: Something New

From seasonal food and fun to changes in daily routines, searches are growing in these key areas:

Recent Growth in Search Terms

Summer Art Projects: 20x increase
Organizational Hacks: 150% increase
Body Care Routine: 95% increase
Things to Do at Night: 45% increase
Summer Supper Ideas: 40% increase

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Category Trends: Better Than Ever

Health

Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:

How to Fall Asleep Quickly: 50% increase
High Potassium Food List: 35% increase
Electrolytes: 35% increase
Pre-Workout Breakfast: 25% increase
Healthy Morning Routine: 25% increase

DIY

Clay Ceramics: 2x increase
Altering Clothes: 110% increase
Sewing Projects for Beginners: 80% increase
Scrapbook Projects: 55% increase
Frozen Dog Treats Homemade: 50% increase

Home

Summer Cleaning: 63x increase
Home Bedroom Refresh: 75% increase
Household Cleaning Tips: 35% increase
Gnats Get Rid of in Kitchen: 30% increase
Storage Hacks: 30% increase

Audience Spotlight: Gen Z

Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:

Art Tools Drawing: 105% increase
Skincare Essentials: 95% increase
Quick Workout Routine: 90% increase
Drink Recipes (Non-Alcoholic): 65% increase
30-Day Challenge Fitness: 55% increase

Moment Spotlight: In the Garden

As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:

Garden Whimsy: 3x increase
Garden Nook: 100% increase
Summer Garden Party: 95% increase
Homemade Salsa with Fresh Tomatoes: 70% increase
Fresh Basil Recipes: 55% increase
Garden Sitting Areas: 30% increase

Pinterest Trends for 6/28 Summer cleaning aesthetic

Feature Board: Summer Reset

Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.

Happy pinning!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley Hey there, fabulous entrepreneurs! Are you ready to unlock the secrets to writing copy that doesn’t just grab attention but also converts leads into loyal customers? Yep, me...

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business? Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.Expertise in Pinterest...

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What Are People Searching For This Week on Pinterest (The third week of June)?

Content Creation, Marketing, Pinterest, Pinterest Trends

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

A 120% increase in “outdoor oasis” searches
A 2.5 times increase in “peach crisp with fresh peaches”
A six times increase in “firework nails”
A 70% increase in “wasp sting remedy”
A four times increase in “glamping” (thanks to the adventurous Gen Z)
A whopping 160% increase in “snacklebox ideas” among millennials
A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

Outdoor Oasis: 120% increase
Fun Drinks Alcohol: 105% increase
Lemonade Stand Sign: 100% increase
Summer Meals for a Crowd: 45% increase
How to Pack a Watermelon: 45% increase
American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

Peach Crisps with Fresh Peaches: 2.5 times increase
Cherry Recipes: 120% increase
Grilled Romaine Salad: 35% increase
White Sangria: 25% increase

Beauty and Health

In beauty:

Firework Nails: Six times increase
American Flag Nails: 95% increase
Blue Natural Hair: 55% increase
Summer Nails Red: 50% increase

In health:

Wasp Sting Remedy: 70% increase
Sunburn Relief: 70% increase
Bug Bite Relief: 65% increase
Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

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Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

A four times increase in searches for “glamping”
A 115% increase in “fun summer activities”
An 80% increase in “socializing, summer camp”
A 55% increase in “road trip”
A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

160% increase in “snacklebox ideas,” which sounds fascinating!
100% increase in “festival fits”
45% increase in “parade float ideas”
40% increase in “fireworks”
25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

2.5 times increase in “Fourth of July food barbecue party ideas”
Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
180% increase in “Fourth of July cocktails”
135% increase in “Fourth of July decorations outdoor”
40% increase in “Fourth of July tablescapes”

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

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Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media

What Are People Searching For This Week on Pinterest in June

Content Creation, Marketing, Pinterest, Pinterest Trends

4 summer images with text: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

What Are People Searching For This Week on Pinterest 6/5/24

Hey there, Pinterest peeps! It’s Jen here, back with another round of Pinterest Predicts Weekly—or as I like to call it: What are people searching for on Pinterest? 🧐 This week’s theme is Making a Splash, so hold onto your pool noodles and let’s dive right in!

Key Trends Making Waves

Pinterest has spotted some key trends that have been making a big splash recently. Here are the highlights:

Pool Day Searches: A whopping 150% increase! Looks like everyone’s getting ready to cool off.
Cute Swimsuits Up by 90%: Time to refresh your swimwear collection!
Lake Cottage: Searches have risen by 45%. Summer getaway, anyone?
Pool Workout: Increased by 140%. Fitness by the pool? Yes, please!
Betta Fish Tank Ideas: Up 65%. Even your fish wants a stylish home.

Water Balloon Games: Up by 110%. Fun for everyone!

Behind the Trends

Why all the water-themed searches, you ask? Well, Pinterest is a goldmine for predicting future trends, with over 518 million users looking for tomorrow’s ideas today. By following the breadcrumbs of what’s trending on Pinterest, you can get ahead in planning your next big move or marketing campaign.

Every week, Pinterest Predicts Weekly shines a spotlight on hot search trends from users across various categories, regions, and demographics. And guess what? All the search queries lead you to [trends.pinterest.com](http://trends.pinterest.com), where you can uncover more insights and craft campaigns around popular searches.

Let’s Go Play: Summer Fun in the Sun

Whether it’s poolside or lakeside, Pinterest users are on the hunt for exciting ways to spend their summer days by the water. Here are some fun insights:

Pool Day: Searches increased by 150%.
Lake Day: Up by 100%.
Boat Day: Up by 70%.
Water Park: Up by 65%.
Beach Vacation: Up by 30%.

Fashion Trends:

Cute Swimsuits: Increased by 90%.
Swim Dress: Up by 55%.
Island Vacation Outfits: Up by 40%.
Crochet Swim Cover-Up: Increased by 35%.
Swim Trunks: Up by 30%.

Home and Decor:

Lake Cottage: Searches increased by 45%.
Lake House Decorating Ideas: Up by 45%.
Swim Spa Backyard Ideas: Increased by 30%.
Swimming Pool Backyard: Up by 30%.
Lake House Decor: Up by 25%.

Activities

Pool Workout: Up by 140%.
Water Balloon Games: Up by 110%.
Tubing on The Lake: Searches increased by 95%.
Beach Activities: Up by 85%.
Splish Splash Birthday Party: Up by 30%.

Regional Trends: Water, Water Everywhere

From coast to coast, people are dreaming up fun ways to enjoy their summer. Here’s a regional roundup:

Midwest

Kayak Storage: 2x increase.
DIY Water Fountain: Up by 150%.
Flowered Water Recipes: Up by 140%.
Pool Noodle Crafts: Increased by 135%.

Northeast

Semi In-ground Pool Ideas: Up by 180%.
Last Toast on the Coast Bachelorette: Increased by 160%.
Beach Bag Essentials: Up by 160%.
Beach Wedding Guest Dress: Up by 130%.

West

Surfboard: Increased by 145%.
Beach Birthday Party: Up by 125%.
Swimming Hairstyles: Up by 125%.
Fruit and Water Aesthetic: Increased by 125%.

Southeast

Beach Snack Ideas: Up by 185%.
Palm Beach Decor: Searches increased by 150%.
Ranch Water Cocktail: Up by 135%.
Swimming Pool Design: Increased by 120%.

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Pinterest Predicts Trend: Aquatexture

Aquariums are making quite the splash this week. Trending search terms include:

Betta Fish Tank Ideas: Up by 65%.
Minecraft Aquarium: Up by 40%.
Turtle Tank Ideas: Increased by 30%.
Aquarium Nails: Up by 25%.
Fish Tanks: Increased by 25%.

Featured Board: Vacation Style

Get ready for some sunshine, good vibes, and standout style in the Balearic Islands. Explore the Pinterest boards for all things summer style.

Upcoming Moments: Don’t Miss Out!

Stay ahead in your planning game with these upcoming events:

4th of July

Look out for trending keywords like “4th of July food” and anything related to the holiday.

Back to School

It’s never too early! Back-to-school haul searches will be ramping up in August.

Tips For Using These Keywords

Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈

Here’s your game plan:

Listen In: Catch our weekly episode to get the full list of trending topics. It’s like having a crystal ball for what’s hot!
Get Creative: Take these trends and brainstorm content ideas that align with them. Whether it’s a blog post, video, or pin, make sure it taps into what people are searching for.
Stay Relevant: By riding the wave of current trends, you’re setting yourself up for maximum reach and engagement. Pinterest is telling you exactly what’s working – use it to your advantage!
Visual Appeal: Make your pins stand out with eye-catching images and bold text overlays. High-quality visuals are a must!
Keywords: Don’t forget to include the trending search terms in your pin descriptions and titles. This helps your content get discovered more easily.
Consistency: Post regularly to keep your audience engaged and coming back for more. Consistency is key to staying top of mind.
Interactive Content: Create content that encourages interaction, like polls or questions. This boosts engagement and makes your pins more likely to be shared.

That’s a wrap for this week’s Pinterest Predicts Weekly! Tune in next week for more of the latest trends just for you. 🌟 Remember, use these search terms as keywords in your content to help you get more reach!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Don’t Forget to Pin It!

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women's legs in a pool with coral dress on and words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

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Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Content Creation, Marketing, Pinterest

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Don’t Forget To Pin It!

Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest, Pinterest Trends

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

2x increase in “spring break clothes”
4x increase in “rainy day hair”
60% increase in “spring cleaning”
2x increase in “spring fling dresses”
95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “spring break clothes”
90% increase in “spring break aesthetic”
45% increase in “beach essentials”
30% increase in “men vacation outfits”
25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty

(in the last three weeks compared to the previous three weeks):

4x increase in “rainy day hair”
2.5x increase in “spring hair color trends”
135% increase in “healthy skin tips”
90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

60% increase in “spring cleaning”
45% increase in “diy shower cleaner”
25% increase in “laundry room renovation”
25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

2x increase in “spring fling dresses”
140% increase in “spring jacket”
50% increase in “rain boots”
35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

135% increase in “strawberry smoothie”
130% increase in “kale chips”
125% increase in “bacon wrapped asparagus”
120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

155% increase in “potato leek soup”
130% increase in “portabella mushroom recipes”
120% increase in “pickled beets”
120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

170% increase in “grapefruit recipes”
160% increase in “salmon sushi bake”
135% increase in “leek recipes”
125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

150% increase in “lemon pound cake with glaze”
135% increase in “creamed spinach”
120% increase in “beet juice recipe”
120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

95% increase in “bloom bar”
40% increase in “colorful bouquet”
35% increase in “pastel color palette”
30% increase in “floral dress”
25% increase in “love in bloom bridal shower theme”

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March

St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.