Pinterest Trends Weekly: Gifting Galore

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Pinterest Trends Weekly_ Headed for The Holidays by Jen Vazquez Media

Pinterest Trends Weekly: Headed for The Holidays 

Pinterest is buzzing with inspiration, and this week’s trends are all about Gifting Galore. From creative gift ideas to wrapping essentials, Pinterest users are diving into all things holiday-related. With over 537 million users actively searching for the next big ideas, Pinterest offers a treasure trove of insights to guide your holiday marketing strategy.

Let’s unpack the hottest trends this week, and how you can use them to connect with your audience.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

Small Gifts That Pack a Big Punch

People are seeking thoughtful and affordable ways to show their appreciation. Small gifts for coworkers and friends are seeing a surge in popularity, with searches like:

  • Small gifts for coworkers (+140%)
  • Cup gift ideas, filled (+2.5x)
  • Candle warmer (+95%)
  • Coffee gift basket (+30%)
  • Keychains (+25%)

Category Spotlight: Fashion, Beauty, and Tech

Pinterest users are also hunting for stylish and functional gifts. Let’s break it down by category:

Fashion

Holiday parties and winter looks are inspiring these top searches:

  • Holiday dress (+9x)
  • Shoulder bags (+45%)
  • Winter hats (+40%)
  • Headbands (+30%)
  • Duffel bags (+30%)

Beauty

Practical beauty items are trending, perfect for holiday gifting:

  • Makeup bags (+115%)
  • Claw clips (+95%)
  • Perfumes (+85%)
  • Lip gloss (+45%)
  • Body oil (+30%)

Tech Accessories

Tech-savvy gift givers are loving:

  • AirPod cases (+50%)
  • Phone cases (+40%)
  • Speakers (+40%)
  • Apple Watch bands (+30%)

Generational Trends: Gen Z and Millennials

Pinterest knows that generational preferences shape gift-giving, and here’s what’s trending:

Gen Z

Sentimentality and creativity dominate Gen Z gift searches:

  • Holiday cards (+175%)
  • Scrapbook cutouts (+170%)
  • Gift cards (+165%)
  • Sentimental gifts (+65%)
  • Gift card bouquet (+35%)

Millennials

Millennials are all about practical yet thoughtful gifts:

  • Dollar Tree gift basket ideas (+2.5x)
  • Stocking stuffers for men (+2x)
  • Stocking stuffers for toddlers (+155%)
  • Wine basket gift ideas (+30%)
  • Self-care gift basket (+25%)

Wrapping Gifts: Pinterest’s Spotlight on Presentation

Gift wrapping is having its moment! It’s not just about what’s inside but how it’s presented. Top trends include:

  • Wrapping paper ideas (+2x)
  • Gift wrapping station (+50%)
  • Wrapping paper storage (+40%)
  • Gift boxes (+30%)
  • Ribbon bows (+30%)
Cool Cult Finds on Pinterest Jen Vazquez media

Featured Pinterest Board: Trendy Gifts

Looking for even more inspiration? Check out my curated Pinterest board, Cool Cult Finds, where you’ll discover the top trending gift ideas in one convenient place. Perfect for planning your holiday gifting and crafting your Pinterest strategy.

Final Thoughts

The holidays are the perfect time to tap into Pinterest’s massive audience and trending searches. Whether you’re creating content, curating products, or running ad campaigns, these insights can guide you toward making a big impact this season.

Happy pinning and have an amazing Thanksgiving! 🎁✨

Don’t Forget to Pin It!

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Pinterest Trends Weekly: Giving thanks

Pinterest Trends Weekly_ Giving Thanks By Jen Vazquez Media

Pinterest Trends Weekly: Giving thanks

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Giving Thanks. 

This week, it’s all about Thanksgiving as people on Pinterest search for recipes, fits, and home decor that match the season of gratitude with warmth and flavor.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What Are People Searching for on Pinterest This Thanksgiving?

With Thanksgiving just around the corner, Pinterest is buzzing with inspiration and ideas as people prepare for a season filled with warmth, gratitude, and delicious feasts. In this week’s Pinterest trend roundup, we’re diving into what’s trending for Thanksgiving—from cozy home decor to mouthwatering recipes and everything in between. Whether you’re setting up your Thanksgiving table, planning the perfect outfit, or looking for creative ways to use leftovers, Pinterest has you covered with insights to help you get inspired. Let’s jump right in!

Thanksgiving Trends: The Big Picture

Pinterest users are going all out for Thanksgiving, with significant increases in searches across various categories. Here’s a snapshot of what’s popular right now:

  • Thanksgiving Dinner Table Settings – Up 2x
  • Thanksgiving Vegetable Sides – Up 2x
  • Thanksgiving Outfits (Northeast) – Up 150%
  • Delicious Pies (Southeast) – Up 140%
  • Things to Bake (Midwest) – Up 130%
  • Thanksgiving Table Decor – Up 125%
  • Thanksgiving Centerpieces (West) – Up 125%
  • Spiked Apple Cider – Up 95%
  • Leftover Turkey Recipes – Up 50%

These trends highlight Pinterest’s unique ability to forecast what people are planning for in the coming weeks. With over 522 million users, Pinterest collects and analyzes weekly insights across different categories, regions, and demographics, giving businesses an actionable roadmap to reach their audience. You can explore these insights further at Pinterest Trends and craft your marketing plan around what’s hot!

Trending Thanksgiving Themes

1. Thankful Table: Celebrating Togetherness

Thanksgiving table decor is a huge trend, with Pinterest users looking for simple, beautiful ways to bring family and friends together. The top searches show a strong interest in centerpieces, tablescapes, and DIY ideas:

  • Thanksgiving Dinner Table Setting – Up 2x
  • Simple Thanksgiving Tablescapes – Up 185%
  • DIY Thanksgiving Centerpieces – Up 120%
  • Quilted Table Runner Patterns – Up 110%

Creating a “Thankful Table” is about embracing the cozy, festive vibes of Thanksgiving. If you’re a home decor brand, these insights can inspire your offerings to meet people’s needs for the perfect table setup.

2. Family Gatherings: Food and Drink Essentials

Thanksgiving is all about comfort food, and Pinterest searches reflect a clear focus on recipes that bring warmth and joy. Here’s what’s trending in food and drinks:

  • Food: Thanksgiving Vegetable Sides – Up 2x, Turkey Brine – Up 100%, Cornbread Stuffing – Up 95%, Crockpot Turkey Breast – Up 60%
  • Drinks: Spiked Apple Cider – Up 95%, Hot Chocolate Mix – Up 45%, Red Cocktails – Up 40%, Non-Alcoholic Punch – Up 30%

With a variety of drink options, from cozy apple cider to festive cocktails, Pinterest users are making sure everyone at the table is catered to, no matter their preference.

3. Home Decor: Setting the Mood

Thanksgiving is more than just a meal—it’s an experience. Home decor trends reveal that people are looking to create warm, inviting spaces to host their guests:

  • Family Photo Wall Decor – Up 155%
  • Thanksgiving Table Decor – Up 125%
  • Hallway Ideas – Up 75%
  • Neutral Rugs – Up 25%

Pinterest searches show a trend toward timeless, cozy decor that complements the season without overwhelming the space. Brands can leverage these insights to spotlight decor that brings seasonal charm into homes.

Regional Trends: Thanksgiving Prep from Coast to Coast

Each region in the U.S. has its unique take on Thanksgiving traditions, and Pinterest data reveals what’s resonating in different areas:

  • Midwest: Embracing handmade touches with a 2x increase in Dutch Apple Pie recipes, 165% in Thanksgiving card handmade ideas, and 125% in kids’ Thanksgiving crafts.
  • Northeast: Getting cozy with seasonal style inspiration, like winter coats (up 180%) and Thanksgiving outfits (up 150%).
  • West: Balancing fitness and festivities with Thanksgiving centerpieces and workout outfits both up by 125%.
  • Southeast: Thanksgiving desserts are a hit, with searches for buttermilk pie doubling and Thanksgiving cakes rising by 125%.

These regional insights show how Pinterest users are gearing up for Thanksgiving with localized touches that reflect each area’s flavor and style.

Moment Spotlight: Thanksgiving Preparations Are in Full Swing

Thanksgiving potluck ideas and festive decor are in high demand as families and friends gear up for the holiday:

  • Thanksgiving Potluck Ideas – Up 3x
  • Thanksgiving Games – Up 170%
  • Thanksgiving Brunch – Up 130%
  • Thanksgiving Party Decorations – Up 95%
  • Leftover Turkey Recipes – Up 50%

Pinners are not only planning the big meal but also thinking ahead to the celebrations and games to enjoy before and after. If you’re in the food, decor, or entertainment industry, these trends give you insight into how people plan to enjoy Thanksgiving this year.

pinterest board

Featured Pinterest Board of the Week: Gratitude Era

This week’s Pinterest spotlight is on the “Gratitude Era” board, featuring journaling ideas and activities to inspire a positive mindset during Thanksgiving. It’s a reminder of the power of gratitude and offers ideas to bring a reflective element to the holiday.

Here is more information that may be helpful!

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Boost Your Holiday Marketing with Pinterest Trends Insights By Jen Vazquez Media
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Thanksgiving Marketing Ideas_ Leverage Pinterest’s Trending Searches By Jen Vazquez Media
How to Use Pinterest Trends for Thanksgiving Content Strategy By Jen Vazquez Media
Pinterest Trends This Week_ Thanksgiving Tips for Service Provider By Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Let’s Get Together!

Collage with fall things, friendsgiving, mascrade ball, hot chocolate bar and western party centerpieces, masked party, hot cocoa with marshmallows, and glowing candles. Text reads: "Pinterest Trends Weekly: Let's Get Together." by Jen Vazquez Media

Pinterest Trends Weekly: Let’s Get Together!

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Let’s Get Together!

This week on Pinterest, people are searching for food and drink ideas, decoration inspiration, and group games to play at their next soirée.

Key trends

Discover Tomorrow’s Trends with Pinterest

Pinterest is all about looking ahead. With over 522 million people using the platform to uncover future ideas, it should be your go-to source for inspiration and for what’s trending for creating content. By keeping an eye on current trends, Pinterest can provide you with valuable insights into what’s likely to catch on elsewhere soon.

Every week, Pinterest Predicts Weekly showcases actionable search trends, tailored to users across various categories, regions, and demographics. Dive into the details on trends.pinterest.com, where you can explore insights and do content planning around the hottest search queries. 

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Alright, let’s dive into today’s episode!

Event Planning & Hosting

  • +130% increase in Friendsgiving invitations
  • +185% increase in Western party centerpieces
  • +40% increase in large group games
  • +25% increase in outdoor entertaining areas
  • +50% increase in cookie decorating parties

Food Trends

  • 3x increase in searches for taco cupcakes (Yes, taco cupcakes!)
  • +80% increase in garlic butter chicken bites
  • +60% increase in mini cakes for birthdays
  • +50% increase in cornbread dressing

Gifting Trends

  • 5x increase in creative gift baskets
  • +45% increase in gifts for teens
  • +25% increase in gift basket ideas for men
  • +25% increase in laser-engraved gifts

Audience Trends: Curious Celebrations

Gen Z Trends

  • +80% increase in Friendsgiving dinner parties
  • +75% increase in Friendsgiving aesthetic
  • +55% increase in hot chocolate bars
  • +30% increase in snack boards

Millennials Trends

  • +115% increase in Friendsgiving tablescapes
  • +40% increase in masquerade parties
  • +30% increase in easy party food for a crowd
  • +25% increase in favorite things parties

Pinterest Predicts: Cafe Core is On the Rise

Create coffee-shop vibes at home with Pinterest’s emerging “Cafe Core” trend. Users are leaning into vintage and handmade décor for cozy home coffee stations. Here’s what’s trending:

  • +140% increase in handmade mugs
  • +85% increase in vintage cafe décor
  • +70% increase in home coffee bars
  • +50% increase in mini coffee bars for small spaces
  • +35% increase in coffee shop interior design

Don’t Forget to Pin It!

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Here is more information that may be helpful!

Pinterest Trends Weekly: Autumn affairs

Pinterest Trends Weekly_ Autumn affairs by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends Weekly: Autumn affairs

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Autumn affairs

Key trends

All searches link to trends.pinterest.com, where you can too can discover insights and create a marketing plan around trending searches and reach high-value audiences on Pinterest.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out my How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What’s Catching Fire on Pinterest?

Pinterest is your crystal ball, looking straight into the future of trends. With over 522 million people using it for inspiration, it’s your go-to for insights. Each week, Pinterest Predicts Weekly uncovers actionable search trends spanning categories, regions, and demographics. Let’s unearth this week’s gems!

Autumnal Activity Frenzy

Carnival games and autumnal activities are on the rise:

  • A sixfold increase in searches for carnival games for kids
  • A fivefold increase in searches for things to paint on pumpkins
  • A 55% increase in Halloween movie night ideas
  • A 30% rise in searches for corn mazes
  • A 30% boost in apple picking queries

Harvest Highlights

The fall harvest season brings a wave of cozy vibes:

  • A tenfold increase in searches for fall bread recipes
  • A fourfold spike in small bites for sharing
  • 45% more interest in freeze-drying food
  • A 30% increase in searches for apple cider cookies
  • 115% jump in hiking outfit fall interests
  • 60% more searches for overalls in fall fashion
  • A 50% rise in flannel outfits for women
  • 25% increase in chunky boot outfits searches

Millennial Moodboard: Out and About

Millennials are embracing fall with enthusiasm:

  • A sevenfold increase in easy pumpkin painting ideas
  • A quadruple increase in easy Halloween nail designs
  • A fourfold rise in pink out football game outfits
  • A threefold bump in easy Halloween party food
  • 2.5 times more searches for hockey game outfits for women

Dia de los Muertos: A Time of Remembrance

  • A 175% surge in Calaveras Dia de los Muertos
  • 150% rise in Dia de los Muertos altar ideas
  • 120% increase in skeleton face paint searches
  • 75% more interest in Dia de los Muertos decoration ideas
  • A 45% growth in folk art searches
  • 30% rise in graveyard searches

Join the Pinterest Party

Pinterest’s featured board, Fall Fits, invites you to invigorate your wardrobe with bold choices. Peek into these ideas and spice up your everyday style with eye-catching layers and denim. Head over to jenvazquezcoach.com/blog (yes, with two z’s!) for a closer look.

Let’s Wrap This Up

There you have it—a vibrant tapestry of fall trends on Pinterest awaits you! Can’t wait to see how you’ll use these insights to sprinkle a bit of autumn magic into your marketing strategy. You’ve got this, and remember: any time you need a boost or fresh ideas, we’re here to guide you. Till next time—keep it creative, efficient, and fun!

For more inspiring insights and tips, make sure to check out our podcast and blog. Let’s grow, evolve, and embrace the season together!

Don’t Forget to Pin It!

Easy Pumpkin Painting Ideas – A Favorite Among Millennials by Jen Vazquez Media Pinterest Manager and Educator
Apple Picking and Cider Recipes – Trending Now on Pinterest by Jen Vazquez Media Pinterest Manager and Educator
Fall Festivities_ Carnival Games and Movie Nights Are on the Rise by Jen Vazquez Media Pinterest Manager and Educator
Fall Fashion Forecast_ Overalls and Hiking Outfits Leading the Trends by Jen Vazquez Media Pinterest Manager and Educator
Dia de los Muertos Altar Ideas – A Cultural Trend Taking Pinterest by Storm by Jen Vazquez Media Pinterest Manager and Educator

Here is more information that may be helpful!

Pinterest Trends Weekly: Fashion Forward

a collage of pictures like 80's style, whimsical, 90's and goth with words: Pinterest Trends Weekly_ Fashion Forward by Jen Vazquez Media

Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

  • 140% increase in emergency preparedness (no surprise with everything going on in the world).
  • 2x increase in searches for fall soups and stews.
  • 155% increase in how to wear ankle boots.
  • 150% increase in rainy day meals.
  • 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

  • 4x increase in dark moody bedroom searches.
  • 2x increase in vintage-inspired nursery decor.
  • 45% increase in Victorian gothic decor.
  • 45% increase in antique kitchen decor.

Fashion Category:

  • 80% increase in 90s goth outfits.
  • 65% increase in romantic goth outfits.
  • 40% increase in Corp goth work outfits.
  • 25% increase in whimsical fashion.

Beauty Category:

  • 2x increase in dark fall nails.
  • 35% increase in 90s grunge hair.
  • 35% increase in vintage hairstyles.
  • 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

  • 75% increase in vintage electric wedding searches.
  • 65% increase in grandma core bedroom decor.
  • 60% increase in retro outfits.
  • 80% increase in custom-fitted hats.
  • 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

  • 2x increase in 80s outfit inspo.
  • 2x increase in soft grunge outfits.
  • 40% increase in 70s fashion.
  • 40% increase in 70s goth.

Millennials:

  • 6x increase in romantic outfit searches.
  • 4x increase in edgy office outfit searches.
  • 3x increase in vintage maximalism.
  • 3x increase in 90s fall outfits.
darkened image with the words Dark academia decor by Pinterest

Don’t Forget to Pin It!

a laptops with a white women's hands on the keyboard at a white table with the words: Discover the rising popularity of 90s goth outfits, with an 80% increase in searches on Pinterest. From dark fall nails to vintage-inspired hairstyles, explore the latest gothic fashion and beauty trends. Get inspired by Pinterest’s growing seasonal aesthetic and elevate your fall wardrobe with these throwback looks. Perfect for those seeking moody, nostalgic style for the cooler months ahead. By Jen Vazquez Media
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Pinterest Pin with an image of an apple macbook pro sitting on a grey table with a white mug and hot tea inside.<br />
 Also the words: Gothic Glam Home Decor_ Trending on Pinterest by Jen Vazquez Media
Fall fashion is all about cozy vibes and throwback threads. With searches for ankle boots up 155% and oversized leather jacket outfits up 40%, Pinterest users are embracing autumn trends. Explore this week’s trending styles, from romantic outfits to 80s fashion inspo. Whether you’re a Millennial or Gen Z, these Pinterest fashion trends will inspire your next look for the season by Jen Vazquez media
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Here is more information that may be helpful!