How to stay ahead of trends with Pinterest Predicts 2023

How to stay ahead of trends with Pinterest Predicts 2023

How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media

How to Stay Ahead of Trends with Pinterest Predicts 2023

This content I’m sharing (beyond my opinion) is directly from Pinterest.

Each year for the past three years, Pinterest has published it’s predictions.  They are shockingly right about 80% of the time.  These predictions are based on user behavior like pins saved, boards created, and overall search activity.

Pinterest coined the term, ‘Before you see it everywhere, see it here.’

It’s true! We know that people use Pinterest to plan for the future. Because of that, Pinterest knows what’s next.  So, this isn’t another year-end trend report. This is a not-yet-trending report.  It’s a window into the future, from the place where people go to plan it ALL!

So let’s take a peek at the future according to Pinterest Predicts 2023.

Data Information

All trends come from global Pinterest search data comparing the analysis period of September 2020 to September 2022. They admit that picking trends is equal parts art and science. 

You can see how Pinterest predicted these trends here.  Plus you can find why Pinterest trends matter.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Beauty

Gemini hair 

Geminis don’t have to choose—your hair shouldn’t have to either. In 2023, two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples, and pinks—“blue and black braids” and “lavender and blonde hair” are on the up. Two is always better than one, just ask the Gemini in your life.

  • Blue and black braids +215%
  • Lavender and blonde hair +150%
  • Pink and lavender hair +345%
  • Brown to pink balayage +280%
  • Multi tone hair color +135%

Behind the trend: All that time in masks got people thinking about ways to express themselves beyond traditional makeup. Non-traditional hair color is an accessible means of self-expression that stands out even when you’re masked up. It’s a mini rebellion against not feeling seen for so long, and it feeds into people’s desire for authenticity.

Crown care

If you want to get a head start on hair care in 2023, go back to your roots. “Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.” This is your chance at a root revival. Now, who wants a scalp massage?

  • Scalp massage techniques +55%
  • Clean scalp +55%
  • Scalp treatment for dry scalp +70%
  • Natural hair mask for growth +80%
  • Clean scalp build up +45%

Behind the trend: Skincare has dominated the beauty sector in recent years. But with all the global stress that’s impacted us from head to toe, it’s no surprise that scalp care is exploding. This shift has resulted in a slate of new products inspiring people to develop multi-step self-care routines for their scalps.

Micro makeover

From micro manis to barely-there bobs, this year’s beauty looks will be a cut above the rest. Millennials and Gen Z are trading in their long, coffin-shaped nails for mini French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break. Farewell, so long.

  • Micro french nails +235%
  • Chopped bob haircut +550%
  • Micro bangs +110%
  • Short stiletto nails +80%
  • Short braid hairstyles +45%

Behind the trend: Maximalist beauty had its moment. Now, people are ready for a reset—and nothing says “fresh start” like a fresh crop. After years of coffin nails and almond-shaped extensions, people are realizing that nails don’t have to be long to make a serious statement.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Celebrations

Pool pawties

Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties are going to the dogs. We’re talking party invitations, party favors, party decorations—Gen X and Boomers don’t plan to hold back for their next pet pool party. Jump on in, doggo, the water’s fine.

  • DIY dog areas in backyard +490%
  • DIY dog pool +85%
  • Dog birthday party ideas decoration +65%
  • Dog party favors +135%
  • Mini pool ideas +830%

Behind the trend: Gen X and Boomers are turning their attention to their fur babies and substituting kid-oriented gatherings with pet parties. Nowadays, anything and everything is a good reason to celebrate the good boy of the house.

Rust married

So long, something blue. Hues of terracotta, copper, and burnt sienna will be frequent guests at weddings this year. Based on rising searches from Millennials and Gen X, you’ll see this smoldering color everywhere in 2023, from floral arrangements to bridesmaid dresses. And hey, if a big wedding isn’t your thing, you can-elope (sorry).

  • Burnt orange wedding theme +695%
  • Terracotta wedding bridesmaid dresses +230%
  • Orange wedding centerpieces +150%
  • Copper saree +285%
  • Orange dress outfit wedding +285%

Behind the trend: Orange is associated with optimism, adventure, and creativity. As people plan for sentimental moments in their lives—like weddings—it’s no surprise they’re bringing a color with such sentimental significance into the spotlight. Pastels as a wedding staple? We object.

The YOLO years

Sorry kids, Nana’s got plans. In 2023, Boomers and Gen X will plan epic bashes for major milestones, from 100th birthday parties to 50th anniversaries. And Oldbashes are way bigger than bingo—look no further than jubilee cakes and thoughtfully decorated cookies. You know what they’ll say: more years, more reasons to party.

  • 100th birthday party ideas +50%
  • Golden anniversary party +370%
  • 50th anniversary cookies decorated +135%
  • 80th birthday party decorations +85%
  • Silver jubilee cake 25th anniversary +245%

Behind the trend: The pandemic was a difficult time for everyone. Now that restrictions have eased and normalcy has re-emerged, Boomers and Gen X are determined to make the most of the present moment. Celebrations will take on new meaning for this audience in 2023—and they’re the life of the party.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Entertainment

All the raves

Rave culture will reign in the year ahead. As Gen Z and Millennials recover from over two years in lockdown, they’ll take over nightclubs, warehouses and house parties all over the globe. Techno-style, rave fashion, and house music outfits are all trending up.

  • House music outfits +185%
  • Berlin rave fashion +250%
  • Rave party aesthetic +35%
  • Techno style +60%
  • Music mixer +115%

Behind the trend: As pandemic restrictions continue to relax, it’s no surprise that Gen Z and Millennials are reigniting their love for rave culture and its signature aesthetic. People want to find inclusive, freeing spaces where they can let loose and dress however they want.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Fashion

Airy styles

2023 fashion will be filled with lace, tulle, ruffles, and shimmer for everyone based on rising searches from Gen Z and Millennials. “Ruffle shirt for men” and “sheer pants outfit” are just two examples of this tulle-y trend. Time to trade in that moto jacket and your combat boots for ethereal details—no matter how you identify. This year will be a femme for all.

  • Shimmery dress +365%
  • Lace top long sleeve +225%
  • Tulle sleeves +65%
  • Ruffle shirt men +95%
  • Sheer pants outfit +70%

Behind the trend: After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes—a fashion-forward moment of empowerment in turbulent times. Combining ethereal sensuality with the dreamlike quality of ballet, this trend is a gender-agnostic expression of femininity and strength.

Fringe with benefits

Fringe will make a major comeback in 2023—and not in the ways you might expect. Gen X and Millennials will trade in their typical tassels for free-swinging fringed outfits, dresses and jackets. And for the unconventional bride: Fringe wedding dresses are trending up.

  • Fringe dress outfit +255%
  • Tassel jacket +60%
  • Beaded fringe dress +75%
  • Fringe wedding dress +45%
  • Black fringe skirt outfit +155%

Behind the trend: The last few years have felt pretty stagnant, and now it’s time to get moving again. The free-spirited fluidity of fringe helps people feel a sense of ease, levity and flirtatious fun. A natural extension of maximalism, this rising trend is a low-effort, high-impact fashion choice that’s anything but rigid.

Romcom core

Move over, barbiecore—there’s a new main character in fashion. In 2023, Gen Z and Millennials will romanticize their closets with slip dresses, tube tops, cargo pants and claw clips. Get ready for a new kind of meet-cute, inspired by your favorite romantic comedies from the 2000s. For Millennials, this might be a nostalgic trend, but for Gen Z, it’s not-stalgic: Who says that just because you didn’t live through it, you can’t live in it?

  • 2000s girl +235%
  • Cool girl aesthetic outfits +140%
  • Pink mini skirt outfit +145%
  • Rhinestone dress +90%
  • Summer outfits vintage 90s +150%

Behind the trend: Y2K fashion has been trending for a while. Now, people are chasing more than an aesthetic: They want that main character energy that defined the movie industry in the 2000s. That means upgrading everyday moments and making small habits, like trips to the coffee shop, feel like a scene from their favorite romcom. But this time, they’re the star.

Sci-fi fits

2023 fashion will be light-years ahead. Searches for dystopian outfits and futuristic fits will spike as Gen Z and Millennials opt for cyber streetwear, galactic glasses and gamer-girl styles.

  • Dystopian outfits +215%
  • Avant garde outfit +225%
  • Cyber streetwear +70%
  • Gamer girl look +3370%
  • Futuristic glasses +70%

Behind the trend: The interplay between the digital future and cyber aesthetics has led to sci-fi fits. Taking inspiration from dark cinematic fantasies, people are pushing the boundaries of fashion. In direct opposition to last year’s “dopamine dressing” trend, this new style reflects our current times: dark, moody, and dystopian.

Financial Services

Cha-ching challenge

Finance, but make it fun. This year, Gen X and Millennials will seek out new ways to gamify their finances, searching for budget challenges and saving games.

  • 1000 savings challenge +185%
  • Bi-weekly savings challenge +355%
  • Budget challenge +135%
  • Envelope challenge savings +155%
  • 100 envelope challenge +145%

Behind the trend: As global living costs rise, money management is becoming more important across age groups. People are trying to make a tough topic feel rewarding, turning to accessible and entertaining ways to kick-start their savings.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media<br />

Food and Beverage

Free spirits

Enough with the drinking judgment. Sometimes people want to drink, sometimes they don’t, and sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails, and low-ABV options for all. Now that’s refreshing.

  • Fancy non-alcoholic drinks +220%
  • Mocktail bar +75%
  • Cocktail garnish ideas creative +225%
  • Fancy ice cubes +75%
  • Creative cocktails presentation +555%

Behind the trend: Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.

Vitamin seaweed

In 2023, the hottest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks is trending up.

  • Benefits of chlorophyll water +35%
  • Green algae +60%
  • Seaweed snacks recipes +245%
  • Nori recipes +60%
  • Salmon bowl +245%

Behind the trend: Long a staple in places like Japan, Korea and the Philippines, these veggies are making their way into the mainstream as more people discover their rich nutrient density. Thanks to the array of health benefits, people will look to the sea for the next family of superfoods.

Wildflours

Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.

  • Daisy cupcakes +85%
  • Wildflower cupcakes +110%
  • Herbal apothecary aesthetic +1025%
  • Purple floral cake +85%
  • Sage green cupcakes +210%

Behind the trend: We all know someone who caught the baking bug in the past few years. But what was once a basic sourdough has blossomed into a full-blown edible artistic expression. Gen X and Millennial bakers are turning to nature to dress up their floury creations and embracing this bouquet baking trend.

Hobbies and Interests

Date different

Dinner and a movie is so 2022. In the year ahead, Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures. Because who needs “dinner and movie” when you have “bookstore and manatee”?

  • Bookstore date +195%
  • Date picnic ideas +385%
  • Creative date night ideas +120%
  • Aquarium date +235%
  • Museum dates +70%

Behind the trend: Gen Z is shaking things up—and we’re not talking about martinis. This younger generation is looking for alternatives to the traditional happy hour meetup. In 2023, get ready for some unique date proposals.

Good on paper

Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.

  • How to make paper rings +1725%
  • Origami instructions +175%
  • Paper mache furniture +60%
  • Quilling art +60%
  • Paper animal +385%

Behind the trend: A desire to digitally detox drives this paper art trend. People are looking for ways to switch off and unwind, and they’ve found a therapeutic outlet in the analog. It’s a mindful art form that’s imaginative and inclusive to a mix of ages.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Home

Chance of showers

No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.

  • Shower routine aesthetic +460%
  • Amazing showers walk in +395%
  • Shower bomb +90%
  • Home spa bathroom +190%
  • Doorless shower ideas +110%

Behind the trend: Spa-like showers will replace long soaks in the tub thanks to a global push towards water conservation and the need for increased floor space. With Gen X and Boomers looking for more accessible ways to create a spa-like bathroom experience, it’s no wonder ritual rinses are on the rise.

Hipstoric home

In 2023, people will find new ways to honor old stuff in their homes. Got a hand-me-down handy? These searches are helping people combine vintage—often inherited—pieces with their modern styles. Thanks to the Boomers and Gen X driving these trends, antiques have never looked so chic.

  • Eclectic interior design vintage +850%
  • Mixing modern and antique furniture +530%
  • Antique windows repurposed +50%
  • Maximalist decor vintage +350%
  • Antique room aesthetic +325%

Behind the trend: Looking for ways to make their homes uniquely theirs, Boomers and Gen X are rejecting the mass-produced and re-imagining vintage and hand-me-down pieces. The result? Soulful spaces that merge self-expression and historical nostalgia.

Home front

The backyard has had its moment—it’s time to serve the greeter good. In 2023, the front porch will get the spotlight treatment. Rising searches suggest Boomers and Gen X will adorn their entrances with elaborate decor and embellishments.

  • Foyer entryway decor ideas +190%
  • Front door portico +40%
  • Front door transformation +85%
  • Garden front of house entrance +35%
  • Porch for camper +115%

Behind the trend: Even as house prices continue to rise, people will look to add value to their homes in personal and budget-friendly ways. Entryway and porch makeovers may sound small, but they can pack a big punch for people who want welcoming exteriors to match their individualistic interiors. Talk about first impressions.

Mush-rooms

Boring homes, be gone. In 2023, Gen Z and Boomers will make room for weirdcore design, mushroom decor and fantasy art in their sacred spaces.

  • Fantasy mushroom art +170%
  • Vintage mushroom decor +35%
  • Funky house decor +695%
  • Weirdcore bedroom +540%
  • DIY mushroom decor +77%

Behind the trend: During lockdowns, people needed new ways to express themselves creatively without leaving home. So, they turned their bedrooms into creative havens and experimented with aesthetics like “weirdcore decor.” This form of maximalist self-expression will only continue to rise in the year ahead.

Rainscapes

Green living has flourished, but in 2023, people will take water conservation to new heights. And this doesn’t just apply to drought-stricken environments: Boomers and Gen X all over the globe will invest in rainwater harvesting, rain barrels and drought-tolerant landscaping for natural ways to make their homes more sustainable.

  • Rain water harvesting architecture +155%
  • Drought tolerant landscape design +385%
  • Rain barrels ideas beautiful +100%
  • Rain chain drainage +35%
  • Rock drainage landscaping +70%

Behind the trend: People have realized that reducing their ecological footprint and maintaining a luxe home aesthetic don’t have to be mutually exclusive. They’re embracing the beauty and elegance of natural materials while safeguarding their spaces against droughts and other natural disasters.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Parenting

Beyond blue and pink

Gender norms are shifting—and parenting approaches are, too. Searches among Gen Z and Millennials show a desire to break down the binary as they raise the next generation. From pronoun flashcards and gender flags to self-identity art and unisex names, they’re proudly practicing gender-neutral parenting.

  • Personal pronouns flashcards +80%
  • My self-activities for kids +35%
  • Self-identity art +75%
  • Gender flags +285%
  • Unisex name +90%

Behind the trend: As we become a more inclusive and accepting society, parents are looking for ways to talk to their kids about gender diversity, self-expression and the use of pronouns. Resources like books, activities and art can help kick-start these conversations, breaking down traditional stereotypes for the next generation.

The fourth trimester

People are increasingly coming to Pinterest for their postpartum needs. Searches from Millennials in particular suggest that, this year, people are seeking ways to support parents during that famous fourth trimester—searching for everything from postpartum meals to gifts and essentials. 

  • Postpartum must haves +40%
  • Postpartum basket +135%
  • Postpartum essentials +85%
  • Postpartum meals +70%
  • Postpartum gift +140%

Behind the trend: Millennials (aka the “sharing generation”) are known for turning to social media for life milestones—from babies to birthdays—as well as micro-moments like mealtime. So, it’s no surprise that this demo has turned to Pinterest to dive deep into the postpartum period and ease the early days of parenthood. Bringing this life-changing time into focus is a movement we can get behind.

Travel

All aboard

More sustainable travel? That tracks. In 2023, train travel will make a major comeback. Thanks to quicker boarding, extra legroom, scenic views and a lower carbon footprint, Gen Z and Millennials will find a renewed love for this timeless mode of transportation. Searches for Europe interrailing, train quotes and train travel aesthetic are all trending way up.

  • Interrailing europe aesthetic +105%
  • Train trip aesthetic +205%
  • Train travel aesthetic +40%
  • Train quotes travel +285%
  • Indian railway station photography +175%

Behind the trend: In the wake of the pandemic, people are looking for ways to travel with the smallest ecological impact. They’re choosing trains as their primary form of transportation—and boasting about it!—leading to a new term: “train bragging.” As countries add new train routes, introduce sleeper cars and make some journeys free, train travel seems to be just the ticket in 2023.

How to stay ahead of trends with Pinterest Predicts 2023 by Jen Vazquez Media

Wellbeing

Now processing

More ways to feel your feels in 2023. Alternatives to talk therapy are on the rise—like expressive art and music therapy—as well as art journaling, which is up a whopping 37x. Gen Z and Millennials are driving this trend, seeking new, creative ways to work on themselves.

  • Writing therapy +1840%
  • Expressive art therapy activities +120%
  • Music therapy +30%
  • Journal writing prompts therapy +220%
  • Art journal therapy +3755%

Behind the trend: In recent years, the conversation around mental wellbeing has entered the cultural zeitgeist. Due to this shift, people will feel empowered to look beyond traditional talk therapy and find the best creative outlets to support themselves—from music to journal writing to expressive art activities.

Primal movement

In 2023, people will trade their screens for stretches and their desks for tricep dips. These primitive, anti-tech workouts invite people to put down their phones and prioritize posture. Gen X and Millennials are driving this trend up, with searches like “primal movement” and “neck hump exercises” jumping this coming year.

  • Primal movement +120%
  • Mobility stretches +140%
  • Neck hump exercises +210%
  • Knee mobility exercises +135%
  • Hip mobility exercises +100%

Behind the trend: With remote working here to stay, people are looking for simpler ways to combat “tech neck.” As people make their homes their permanent offices, we’ll see an upswing in inclusive, adaptive and everyday forms of movement. Fitness is getting back to basics in 2023

Now, what are YOU gonna do with this information?

When you create pins for your business’s content, consider these future trends as they will get better reach.  Pinterest tells us what is gonna trend so we can create content and pins to drive traffic to our content.

As an example, if you are a wedding photographer, and you photograph a wedding with rust colors (even if that wedding was 3 years ago), you can create new pins for that old content and drive more traffic to that wedding content.  This gives you a better opportunity to get found by your ideal clients!

Pinterest helps us creators so much by providing us with so much information on how to get found and drive more traffic to our content.  Use it to make content that will be sure to get you reach on Pinterest and Google.  You just need to take action.

You can find these trends from Pinterest here.

Don’t Forget to Pin It!

How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media
How to stay ahead of trends with Pinterest Predicts 2023 from Jen Vazquez Media

Here is more content to help you with Marketing!

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that we present have been growing over the last 12 months. To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around The holidays are hereAs we’re gearing up for the jolly and joyful festivities, people on Pinterest are planning for a delightful holiday 🎄

Top stats

  • 3x increase in “my christmas wishlist”
  • 6x increase in “bright christmas decor”
  • 2x increase in “family christmas party ideas”
  • 135% increase in “fancy christmas party”
  • 155% increase in “holiday gift basket ideas”
  • 160% increase in “men’s winter outfits”
  • 3x increase in “happy new year”

The holidays are here

As jolly and joyful festivities draw near, people on Pinterest are planning for a delightful holiday. From that spoton wish list to a dazzling NYE night out, Pinterest searches
for a glistening season are underway.
Making a list…

Wish lists and celebration ideas on Pinterest are in full swing as people narrow down their holiday plans.

There’s been a 3x increase in my christmas wishlist” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “christmas list template” +2.5x
  • “christmas haul” +130%
  • “christmas planner” +60%
  • “christmas vacation ideas” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Merry and bright (and a little bit funky)

People on Pinterest are finding inventive ways to express their holiday cheer, making the season all their own.

There’s been a 165% increase in searches for moody Christmas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “bright christmas decor” +6x
  • “disco christmas tree” +2.5x
  • “modern christmas color palette” +2.5x
  • “green xmas” +35%

“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

Family festivities

Putting a fresh spin on quality time, Pinterest searches are trending toward creative family activities this year.

There’s been a 30% increase in searches for large family dinner ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “family christmas party ideas” +2x
  • “family pajama photo shoot” +170%
  • “family bonding activities” +45%
  • “family movies” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Wishing you a classy Christmas

From home to toe, people on Pinterest are looking for lavish ways to elevate their elegance this holiday season.
 
There’s been a 95% increase in searches for elegant gift wrapping” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

Gift it your all

People are stepping up their giftgiving game on Pinterest and searching for fun, thoughtful ways to show how much they care.
 
155%increase in searches for holiday gift basket ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “wireless headphones” +55%
  • “galaxy projector” +50%
  • “heart locket necklace” +40%
  • “designer jewelry” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

A winter wear wonderland

On Pinterest, people are gearing up for the cold months ahead with a stunningbutcozy wardrobe and home essentials.

 
There’s been a 160% increase in searches for men’s winter outfits” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “winter snow boots” +70%
  • “winter bedding” +55%
  • “winter essentials” +50%
  • “cute winter boots” +40%

A pulse on upcoming holiday moments

graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
Pinterest Trends – What People are Searching For on Pinterest 10/7/22

Pinterest Trends – What People are Searching For on Pinterest 10/7/22

Pinterest Trends on What People Are Searching For On Pinterest this week

Pinterest Trends | What People are Searching for on Pinterest This Week 10-7-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that Pinterest presents have been growing over the last 12 months.

To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Pinterest is back with the latest Pinner trends and this week they’ve collected insights around the theme of Spotlight on Gen Z. On Pinterest, Gen Z are fully embracing the cozy vibes – including fall makeup, color palettes, and seasonal style 🧡.

 

Top stats

  • 140% increase in “fall makeup looks”
  • 185% increase in “crockpot chili”
  • 110% increase in “chicken nuggets”
  • 105% increase in “pumpkin pancakes”
  • 95% increase in “vintage horror art”
  • 45% increase in “70s disco”

Spotlight on Gen Z


Younger members of Gen Z (ages 18
24) are heading off to school, while others are entering the workforce, moving into new apartments, and marking milestones as they become adept at adulting. Everyone enjoys making the most of the fall season, though, which involves a love of autumnal color palettes, ribsticking soups, and sprinkling pumpkin spice with wild abandon.

 

Autumnal aesthetics

On Pinterest, Gen Z are fully into cozy vibes, including fall makeup, color palettes and seasonal style.

There has been a 140% increase in searches for “fall makeup looks” from Oct 2021 through Sep 2022 and In the last three weeks compared to the previous three weeks (ages 1824):

  • “fall candles aesthetic” +50%
  • “autumn color palette” +55%
  • “fall street style” +50%
  • “cozy fall” +50% 
Pinterest Trends on What People Are Searching For On Pinterest this week

Soup’s on

As the weather turns chilly, Gen Z on Pinterest are cooking up hearty soups and stews that serve as onebowl meals.

 
There’s been a 2x increase in searches for “lasagna soup” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18
24):
 

Dormroom dining

Gen Z’s microwaves are working overtime as they heat up meals and whip up quick snacks between classes.
It’s the great pumpkin
Pinterest Trends on What People Are Searching For On Pinterest this week

The horror of it all

Gen Z are taking Halloween style, costume and decor cues from retro and iconic horror movies.

There’s been a 3x increase in searches for “horror movie icons” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 1824):
  • “vintage horror art” +95%
  • “halloween costumes scary horror” +80%
  • “horror nails” +70%
  • “retro horror” +65%

Saturday night fever

On Pinterest, Gen Z is giving Y2K style a break and delving further in the past for discoera party looks.

There’s been a 45% increase in searches for “70s disco” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18
24):

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Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Predicts Weekly 9-30-22

Pinterest Predicts Weekly 9-30-22

Pinterest Predicts Weekly Pin Blog Title 9-30-22 by Jen Vazquez Media Pinterest Marketing Expert

Pinterest Predicts Weekly 9-30-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁 

People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!

 

Top stats

  • 180% increase in “friday movie”
  • 175% increase in “rainy day aesthetic”
  • 165% increase in “halloween buffet food”
  • 130% increase in “tailgate finger food”
  • 80% increase in “easy party food for a crowd cheap”

Falling for autumn

Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning coolweather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy timesaving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
 

Group dynamics

On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.

There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “fall picnic food ideas” +2x
  • “friday movie” +180%
  • “fall event ideas” +95%
  • “wine tour outfit” +75%

Homecoming style

Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.

 
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
 

Halloween hosting

As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.

There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

Halloween hauls

People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.

 

Taking the easy way out

From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.

 

Game day grub

On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.

Cozying up to fall

Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.

There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  • “rainy day aesthetic” +175%
  • “cozy fall” +100%
  • “cozy bedroom ideas relaxing” +70%
  • “chunky knit sweater” +30%
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Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

graphic with Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

I’m sharing (after reading the Pinterest Business Community) the latest Pinner trends and this week Pinterest collected insights around the theme of Full on fall 🍂.

Fall is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some Pinners are cooking up fall recipes, while others are looking to upgrade their wardrobes with cozy additions. Read more about these trends in the full report below!

Top stats

  • 3x increase in “fall party food ideas”
  • 2.5x increase in “outdoor halloween party ideas”
  • 2x increase in “fall simmer pot”
  • 2x increase in “halloween phone theme”
  • 175% increase in “boston clog outfits”
  • 170% increase in “horror couple costumes”

Full on fall

Fall truly is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some are cooking up fall recipes and getting prepped to gather again, while others are looking to upgrade their wardrobes with cozy additions. And with Halloween right around the corner, they’re looking for everything from Halloween hosting ideas to scary costume inspo.

 Shift into the season

People on Pinterest are getting into the seasonal spirit with fall fashion ideas, festive entertainment and of course, pumpkin spice everything

2x increase in searches for “fall simmer pot” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “fall movies” +145%
  • “pumpkin spice aesthetic” +140%
  • “fall moodboard aesthetic” +130%
  • “autumn playlist” +90%

Fall fits

From outfit ideas to accessories, people on Pinterest are upgrading their wardrobe for the new season ahead

175% increase in searches for “boston clog outfits” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “outfit ideas with flared jeans” +165%
  • “fall handbags” +115%
  • “striped sweater outfit” +95%
  • “chunky heel boots” +65%

Festive foods

Pinterest users are gearing up for their hosting engagements with their favorite fall recipes.

3x increase in searches for “fall party food ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “pumpkin pie crisp” +190%
  • “parmesan crusted potatoes” +175%
  • “get together food ideas” +55%
  • “wine night appetizers” +30%

Pumpkin prep

People on Pinterest are getting ready for the spooking season with Halloween -inspired crafts and accessories.

2x increase in searches for “halloween phone theme” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “crochet candy corn” +175%
  • “pumpkin pillows” +175%
  • “ghost earrings” +80%
  • “trick or treating aesthetic” +40%

Halloween party vibes

Pinterest users are getting a jumpstart on Halloween festivities, searching for festive tablescapes and scary movie night ideas.

2.5x increase in searches for “outdoor halloween party ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “birthday party halloween” +120%
  • “halloween movie night” +110%
  • “pastel halloween party” +85%
  • “halloween tablescapes” +35%

Spooky aesthetic

On Pinterest, people are getting a jumpstart on Halloween costume ideas.

170% increase in searches for “horror couple costumes” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • vampire halloween costume outfits” +170%
  • “girl witch costume kids” +140%
  • “family horror halloween costumes” +45%
  • “scary baby halloween costumes” +35%

 

You can see the Pinterest Business Community Trends for 9/16/22 here.

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