Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours) This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though...
Pinterest Trends – What People are Searching For on Pinterest 10/7/22
Pinterest Trends | What People are Searching for on Pinterest This Week 10-7-22
What’s trending on Pinterest? You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved
Behind the trends
More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future.
The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that Pinterest presents have been growing over the last 12 months.
To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.
*Pinterest, Global analysis, August 2022.
Pinterest is back with the latest Pinner trends and this week they’ve collected insights around the theme of Spotlight on Gen Z. On Pinterest, Gen Z are fully embracing the cozy vibes – including fall makeup, color palettes, and seasonal style 🧡.
- 140% increase in “fall makeup looks”
- 185% increase in “crockpot chili”
- 110% increase in “chicken nuggets”
- 105% increase in “pumpkin pancakes”
- 95% increase in “vintage horror art”
- 45% increase in “70s disco”
Spotlight on Gen Z
Younger members of Gen Z (ages 18–24) are heading off to school, while others are entering the workforce, moving into new apartments, and marking milestones as they become adept at adulting. Everyone enjoys making the most of the fall season, though, which involves a love of autumnal color palettes, rib–sticking soups, and sprinkling pumpkin spice with wild abandon.
There has been a 140% increase in searches for “fall makeup looks” from Oct 2021 through Sep 2022 and In the last three weeks compared to the previous three weeks (ages 18–24):
- “fall candles aesthetic” +50%
- “autumn color palette” +55%
- “fall street style” +50%
- “cozy fall” +50%
As the weather turns chilly, Gen Z on Pinterest are cooking up hearty soups and stews that serve as one–bowl meals.
The horror of it all
Gen Z are taking Halloween style, costume and decor cues from retro and iconic horror movies.
- “vintage horror art” +95%
- “halloween costumes scary horror” +80%
- “horror nails” +70%
- “retro horror” +65%
Saturday night fever
There’s been a 45% increase in searches for “70s disco” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18–
Don’t Forget to Pin It!
Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)
5 Effective Calls to Action That Will Boost Your Business Results
5 Effective Calls to Action That Will Boost Your Business ResultsAs a business owner or marketer, you know that calls to action (CTAs) are essential to driving conversions and increasing sales. But if your CTAs are falling flat, it may be time to rethink your...
Why Use Pinterest for Your Service-Based Business: Pinterest 101 in 2023
Pinterest 101 for 2023: Why Use Pinterest for Your Service-Based BusinessPinterest 101 Series Are you wanting to jump on Pinterest for your business? Are you already on Pinterest for your business but it doesn't seem to be working? Are you curious about using...