Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Camera bag with a women putting a camera in her bag with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
Flatlay with women's hands on keyboard and other desk material with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
white desk with macbook pro, candle and bright hot pink and yellow flowers with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
light grey desk with keyword and other desk material with the words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media
white desk with mac desktop, gold file holder and hot pink file folders and candle with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Don’t Forget to Pin It!

Desk flatlay with pad of paper, pen, headband wallet and macbook pro laptop with the words Boost Your Business with Pinterest Analytics by Jen Vazquez Media
white desktop flatlay with keyboard, glasses, cell phone and fruity adult beverage with word: Transform Pinterest numbers into business wins by Jen Vazquez Media
orange desktop with mackbook pro keyboard and a fruit adult beverage with the words: Pinterest Analytics: A Step-by-Step Guide
women holding a goblet with fruit out the top in a white dress with the words Your Guide to Pinterest Analytics Made Simple
flat lay with coffee, food, apple keyboard, pen and pad of paper with words: Master Pinterest Analytics for Business Success

What Are People Searching For This Week on Pinterest (The third week of June)?

Content Creation, Marketing, Pinterest, Pinterest Trends

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

  • A 120% increase in “outdoor oasis” searches
  • A 2.5 times increase in “peach crisp with fresh peaches”
  • A six times increase in “firework nails”
  • A 70% increase in “wasp sting remedy”
  • A four times increase in “glamping” (thanks to the adventurous Gen Z)
  • A whopping 160% increase in “snacklebox ideas” among millennials
  • A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

  • Outdoor Oasis: 120% increase
  • Fun Drinks Alcohol: 105% increase
  • Lemonade Stand Sign: 100% increase
  • Summer Meals for a Crowd: 45% increase
  • How to Pack a Watermelon: 45% increase
  • American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

  • Peach Crisps with Fresh Peaches: 2.5 times increase
  • Cherry Recipes: 120% increase
  • Grilled Romaine Salad: 35% increase
  • White Sangria: 25% increase

Beauty and Health

In beauty:

  • Firework Nails: Six times increase
  • American Flag Nails: 95% increase
  • Blue Natural Hair: 55% increase
  • Summer Nails Red: 50% increase

In health:

  • Wasp Sting Remedy: 70% increase
  • Sunburn Relief: 70% increase
  • Bug Bite Relief: 65% increase
  • Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

  • A four times increase in searches for “glamping”
  • A 115% increase in “fun summer activities”
  • An 80% increase in “socializing, summer camp”
  • A 55% increase in “road trip”
  • A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

  • 160% increase in “snacklebox ideas,” which sounds fascinating!
  • 100% increase in “festival fits”
  • 45% increase in “parade float ideas”
  • 40% increase in “fireworks”
  • 25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

  • 2.5 times increase in “Fourth of July food barbecue party ideas”
  • Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
  • 180% increase in “Fourth of July cocktails”
  • 135% increase in “Fourth of July decorations outdoor”
  • 40% increase in “Fourth of July tablescapes”
Get inspired by the "Summer Spreads" board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Content Creation, Marketing, Pinterest

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com