Optimizing Your Pinterest To Grow Your Business

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.

Summary

Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

Here is more information that may be helpful!

Don’t Forget to Pin It!

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Pinterest Trends: Spring is In The Air!

What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

  • 2x increase in “spring break clothes”
  • 4x increase in “rainy day hair”
  • 60% increase in “spring cleaning”
  • 2x increase in “spring fling dresses”
  • 95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

 

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

  • 2x increase in “spring break clothes”
  • 90% increase in “spring break aesthetic”
  • 45% increase in “beach essentials”
  • 30% increase in “men vacation outfits”
  • 25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty 

(in the last three weeks compared to the previous three weeks):

  • 4x increase in “rainy day hair”
  • 2.5x increase in “spring hair color trends”
  • 135% increase in “healthy skin tips”
  • 90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

  • 60% increase in “spring cleaning”
  • 45% increase in “diy shower cleaner”
  • 25% increase in “laundry room renovation”
  • 25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

  • 2x increase in “spring fling dresses”
  • 140% increase in “spring jacket”
  • 50% increase in “rain boots”
  • 35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 135% increase in “strawberry smoothie”
  • 130% increase in “kale chips”
  • 125% increase in “bacon wrapped asparagus”
  • 120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 155% increase in “potato leek soup”
  • 130% increase in “portabella mushroom recipes”
  • 120% increase in “pickled beets”
  • 120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 170% increase in “grapefruit recipes”
  • 160% increase in “salmon sushi bake”
  • 135% increase in “leek recipes”
  • 125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 150% increase in “lemon pound cake with glaze”
  • 135% increase in “creamed spinach”
  • 120% increase in “beet juice recipe”
  • 120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

  • 95% increase in “bloom bar”
  • 40% increase in “colorful bouquet”
  • 35% increase in “pastel color palette”
  • 30% increase in “floral dress”
  • 25% increase in “love in bloom bridal shower theme”
Pinterest Board on Bedroom Inspo

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March 

  • St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
  • College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
  • Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

  • Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
  • Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
  • Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

Pinterest Trends: Home For The Holidays

12-1-23 Pinterest Trends: Home For The Holidays blog header jen vazquez media

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁. 

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information!  I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision.  Send me a message here.   Or send me an email.

Key trends

  • 21x increase in “brrr basket”
  • 14x increase in “holiday drinks”
  • 5x increase in “christmas cookie bars”
  • 3x increase in “holiday dresses”
  • 2x increase in “vintage pink christmas”
  • 140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

  • 14x increase in “holiday drinks”
  • 2.5x increase in “wreaths on kitchen cabinets”
  • 2x increase in “poinsettia centerpiece”
  • 160% increase in “christmas table centerpieces”
  • 160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

  • 5x increase in “christmas cookie bars”
  • 3x increase in “hot cocoa cookies”
  • 3x increase in “pecan desserts”
  • 2.5x increase in “homemade gingerbread house”

Around the house

  • 4x increase in “ribbon tree topper”
  • 3x increase in “yule decorations”
  • 2x increase in “balcony christmas decor”
  • 2x increase in “vintage pink christmas”

Having fun with tech

  • 140% increase in “fortnite”
  • 80% increase in “bose headphones”
  • 75% increase in “wireless headphones”
  • 65% increase in “mini printer”

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “tie blankets fleece”
  • 185% increase in “crochet mittens”
  • 155% increase in “macrame plant hanger”
  • 135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 4x increase in “vintage cookbooks”
  • 155% increase in “jewelry”
  • 140% increase in “white sneakers”
  • 135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 150% increase in “red eyeshadow”
  • 145% increase in “flared jeans”
  • 125% increase in “kitten heels”
  • 120% increase in “sony headphones”
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  •  135% increase in “matching pajamas”
  • 130% increase in “tennis shoes”
  • 125% increase in “lip liner and gloss combo”
  • 120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays. 

  • 5x increase in “hanukkah nails”
  • 150% increase in “hanukkah decorations”
  • 2x increase in “kwanzaa”
  • 150% increase in “menorah”
  • 85% increase in “potato latkes”
  • 185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

  • 21x increase in “brrr basket”
  • 4x increase in “elf on the shelf”
  • 4x increase in “mantle garland”
  • 3x increase in “holiday dresses”
  • 3x increase in “christmas martini”
  • 2x increase in “patterned tights”
DIY EDITABLE GIFT RECIPES pinterest board by jen vazquez media

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t forget to pin it!

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

Pinterest Trends: Gifting Season

11-19-23 Pinterest Trends: Gifting Season Jen Vazquez Media Blog Header - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

All-things tech

Jewelry

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

Gen Y

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest Featured Board this week favorite cozy products
Pinterest Featured Board this week thoughtful gift ideas for every aesthetic.<br />

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

 

Want to see Pinterest’s Report? Click here!

Here is more information that may be helpful!

Don’t forget to pin it!

11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media