What people on Pinterest are searching for this week: Finally Fall

What people on Pinterest are searching for this week: Finally Fall

What people on Pinterest are searching for this week: Finally Fall<br />

What people on Pinterest are searching for this week: Finally Fall

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Finally, Fall 🧡.   

People are embracing the change of the seasons with searches for clothes, decor, and food 🍂. Have you searched for these trends? 

Key trends:

  • 6x increase in “witchy fall outfits”
  • 4x increase in “pumpkin spice nails”
  • 4x increase in “fall themed charcuterie board”
  • 3x increase in “simple fall decor” for Gen X
  • 2.5x increase in “apple pie bars” in the Midwest

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Fresh Fall Fun

Searches are up for themed outfits and fun activities. Growing search terms in the last three weeks compared to the previous three weeks:

6x increase in “witchy fall outfits”

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: Easy, breezy

Gen X is searching for simple and easy ways to celebrate the arrival of fall. Growing searches by Gen X in the last three weeks compared to the previous three weeks:

REGIONAL TRENDS: Fall flavors

Across regions, people on Pinterest are searching for fun fall-inspired foods.

NORTHEAST:  Farm-inspired recipes

In the Northeast, searches are up for cozy soups and spiced flavors.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “chicken corn chowder”
  • 180% increase in “apple cider donut cake”
  • 180% increase in “stuffed pepper soup”
  • 130% increase in “butternut squash soup”

MIDWEST: Candy in Everything

In the Midwest, people are seeking out seasonal sweets. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “snicker apple salad”
  • 3x increase in “pumpkin bars with cream cheese frosting”
  • 2.5x increase in “apple pie bars”
  • 2.5x increase in “fall snack mixes”

WEST: Comfort all the way

In the West, searches are up for beloved comfort foods. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 3x increase in “albondigas soup recipe”
  • 2.5x increase in “chile relleno casserole”
  • 125% increase in “sourdough cinnamon rolls”
  • 120% increase in “apple sauce recipes”

SOUTHEAST: Warming it up

In the Southeast, people on Pinterest are searching for fall’s favorite spices. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 165% increase in “caramel cake”
  • 160% increase in “cinnamon toast”
  • 140% increase in “fried apples recipe”
  • 135% increase in “cinnamon rolls with heavy cream”

MOMENT SPOTLIGHT: Sweater weather

People on Pinterest are seeking outfit inspiration for crisp and cozy weather

  • 3x increase in “warm fall outfits”
  • 95% increase in “sweater dress with boots”
  • 70% increase in “sweater with skirt”
  • 60% increase in “wool coat”
  • 45% increase in “brown leather jacket
  • 25% increase in “cashmere sweater”

FEATURED BOARD: It’s Apple Season

FEATURED BOARD: It’s Apple Season<br />

Check out this board for new Muffin, pie, and savory dish ideas.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for ON PINTEREST_ 3x increase in _simple fall decor_ for Gen X by Jen Vazquez Media
What people on Pinterest are searching for this week_ 3x increase in _apple picking outfit by Jen Vazquez Media
What people on Pinterest are searching for this week_ 6x increase in _witchy fall outfits by Jen Vazquez Media
What people on Pinterest are searching for this week_ Finally Fall Jen Vazquez Media
What people on Pinterest are searching for this week_ 4x increase in _pumpkin spice nails by Jen Vazquez Media
What people Searching on Pinterest_ 4x increase in _fall-themed charcuterie board Jen Vazquez Media
What People Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One

What Peole Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One 

I’m back with the latest Pinterest trends! 

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

  • 185% increase in “home gym inspiration” for Gen Y
  • 140% increase in “journal prompts for mental health” for Gen Z
  • 85% increase in “money saving techniques”
  • 55% increase in “holistic health”
  • 25% increase in “bulking meal prep for men”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

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Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Home 

In the last three weeks compared to the previous three weeks:

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

Gen Y

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources.  In the last three weeks compared to the previous three weeks:

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

Self care ideas for brighter days ahead Pinterest Board

Featured board:  Wellness ideas 

There are 249 pins on this board of self-care ideas and growing! 

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here. 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media