5 simple tips for Pinterest business

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Pinterest Audit and Strategy Sessions

Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!

That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!

Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.


Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.

Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss: 

  • Profile and website optimization
  • SEO/keyword planning
  • Content marketing tactic
  • Tailwind (how to get it set up or make it more effective)
  • Pinterest Analytics or Tailwind Insights
  • Tailwind Smartloop

If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!

BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.

If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!

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3 Steps to update your Pinterest Profile

Do you want to harness your Pinterest site to drive traffic to your website and thus gain more client, but you don’t know where to start? I’m here to help! Here are three easy steps to update your Pinterest profile.

ONE – Personal vs. Business:  This is obvious – if you are in business to make money, then make sure that you have a business Pinterest account.  If you don’t – change it now. Additionally, make sure to make all personal boards private or you can delete them and start again with a personal board.  TIP: Some people consider keeping their personal board and then creating a new business board. You can do that! However, I prefer to keep whatever followers and I have any pins if they are business. Need Help on How to Change Personal to Business or Create Business: Just go here https://help.pinterest.com/en/business/article/get-a-business-profile

TWO – Username and Profile Picture:  This should be your business name and typically whatever your social media sites use.  Sometimes you can’t use a long name, like with mine I had to choose jenvazquezphoto because jenvazquezphotography was too long.  Heads Up: My Women Who Execute Pinterest site is brand new and thus, it’s not where my wedding photography one is. I always have a client or two say, wow it’s sparse haha!  I’m working way harder on helping others than helping myself right now. Bottom Line:  You want to choose exactly what you have for other social media sites, unless it’s too long then you shorten it.  

You’re Profile Picture This should never be your logo or a picture that presents your business, it absolutely should be a picture of you.  You are the face of the company and you should use a picture of you. The picture should have great lighting (think photographing outside or in front of a window or lighting system and photographed on a blank background (so nothing detracts from your face).  It should also be a headshot or an image from the shoulders up. You want to be able to see your face upfront since it’s such a tiny photo anyway.

THREE – Profile Name and Description:  What I’ve seen from research and trial and error myself, is that you want to use this type of look.  COMPANY NAME | TOPIC. Here’s an example of mine: Jen Vazquez Photography | Wedding Photographer.

For your description, you only have 160 characters to describe what your business and the boards are about.  Make sure you are very descriptive because each word helps to be found on searches in Pinterest and other search engines.  It’s SEO for your Pinterest boards. Think of questions like, what do you do, who do you do it for, what you help with, what you provide, and anything that will help to drive traffic (think FREE tips to planning your wedding or bread recipes for people who have no time).

BONUS- Profile Cover:  Your profile cover is auto populated but you can choose what you want to populate.  You can choose what you want, but I always recommend to choose either the most popular board (you’ll find that in analytics) or Recent Activity which is Pins people saved from your claimed website and linked accounts. Why? Because if people are pinning them, then they found them compelling and chose to pin them (i.e. save them) to one of their boards. This is what you want to show to those visiting your profile.

Pinterest Cover Image Options by Women Who Execute

If you like this information and want to learn more, sign up for our VIP List to get free information about Pinterest! Click the button below.