Pinterest Predicts Weekly 9-23-22

Pinterest Predicts Weekly by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️

Check out the full trends below to learn more about these insights 👇.

Top stats

175% increase in “fall thanksgiving decor”
70% increase in “october family photos outfits”
180% increase in “caramel apple bark”
45% increase in “christmas 2022 trends”
110% increase in “secret pal gift ideas”
50% increase in “travel inspo”
100% increase in “denver colorado aesthetic”
90% increase in “el salvador”

Upcoming moments’ and travel plans

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.

Fall into it

On Pinterest, people are getting excited about autumnal celebrations, from Dia de los Muertos to homecoming football games.

There’s been a 2x increase in searches for “día de los muertos” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:

All in the family

Photo shoots, Halloween costumes, and crockpot meals are all ways Pinterest users are getting the family together.

It’s beginning to look a lot like Christmas?

As you might well know, people on Pinterest are planners and they’re already searching for this year’s Christmas inspiration.

There’s been a 2x increase in searches for “christmas tree ideas 2022” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:

You can see the presentation slides for Pinterest Business Community Trends here.

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Pinterest Predicts Weekly 9/9/22

Marketing

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community.

Refreshed spaces: It’s a transitional time for people on Pinterest. Some are going away to school, while others are moving to new places. And even if they’re staying put, they’re looking for decor inspiration and unexpected color palettes–cream tones and dark, moody hues are currently trending–to change up their spaces. There’s also a growing interest in getting organized and upgrading home electronics, tempered by a sense of frugality as the economy remains in flux.

Moving day

On Pinterest, people are decorating new dwellings and looking for creative ways to furnish their dwellings.

135% increase in searches for “creative furniture” from Sept 2021 to August 2022. In the last three weeks compared to the previous three weeks:

“cute studio apartment” +2.5x
“new apartment decorating” +90%
“ideas to decorate a bedroom” +110%
“bed set ideas” +45%

On the cheap

Pinterest users are making over their spaces with an eye towards budget friendly updates.

160% increase in searches for “cheap house updates”. In the last three weeks compared to the previous three weeks:

“budget bedroom” +70%
“cheap stair makeover” +60%
“office makeover on a budget” +45%
“cheap bathroom remodel” +40%

Getting organized:

People on Pinterest are streamlining their storage and organization methods, both inside and out.

170% increase in searches for “small garage organization ideas” In the last three weeks compared to the previous three weeks:

“reusable bag storage ideas” +75%
“toilet paper storage ideas” +70%
“kids art supply organization” +55%
“backyard storage sheds” +40%

Technically speaking

From framed TVs to smart beds, people are looking to upgrade their home electronics and appliances.

55% increase in searches for “gaming room setup for boys”. In the last three weeks compared to the previous three weeks:

“smart bed” +80%
“small home theater rooms” +40%
“treadmill desk” +40%

If these walls could talk

Pinterest users are looking to add interest, texture, and utility to all the walls in their living spaces.

3x increase in searches for “pole wrap accent wall”. In the last three weeks compared to the previous three weeks:

“living room wall ideas above couch” +150%
“over the bed wall decor” +110%
“bathroom decor wall shelves” +65%
“how to decorate staircase wall” +45%
“framed tv” +25%

Going to the dark side

On Pinterest, people aren’t afraid of the dark for moody and ethereal home decor.

3x increase in searches for “dark ethereal aesthetic”. In the last three weeks compared to the previous three weeks:

“dark eclectic home” +100%
“dark romantic bedroom” +70%
“dark quartz kitchen countertops” +40%
“dark maximalism” +30%

Cream of the crop

Warm cream tones are trending on Pinterest for kitchens, bathrooms, bedrooms, and more.

60% increase in searches for “black and cream bedroom ideas”. In the last three weeks compared to the previous three weeks:

“cream and white kitchen” +80%
“cream bathroom ideas” +60%
“cream bedding ideas” +50%
“cream kitchen” +25%

You can see the Pinterest Business Community Trends for 9/9/22 here.