6 things to focus on for Pinterest marketing going into 2024?

6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media

6 things to focus on for Pinterest marketing

Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram! As a Pinterest Manager, educator, and recognized Pinterest Pioneer, handpicked by Pinterest themselves as an expert in their Pinterest Business Community, I’ve had the privilege of guiding hundreds of individuals in mastering Pinterest. Moreover, I support businesses by managing their Pinterest accounts, enabling them to focus on what they do best – working in their zone of genius.

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.

Here are 6 important tips to keep in mind if you’re thinking about using Pinterest Marketing to grow your business in late 2023 and into 2024.

Patience Wins!

It does take consistent and fresh content to work.  So give it time.  this is the number one thing I hear about Pinterest, “I tried it and it didn’t work”. That’s from people who gave it a go for 30 days.   

Single Organic Pin Type

Pinterest has simplified things by introducing a single organic pin format. You can use graphics (formerly known as standard pins), videos (previously video pins), or a blend of both video and graphics (formerly idea pins). This change makes it much more user-friendly. Plus, every pin now includes links.

Analyze for Success

When it comes to analytics, all metrics on Pinterest are essential. While impressions, follows, and saves are significant, what truly reflects your business growth, not just your Pinterest account’s growth, are Pin clicks and Outbound Clicks. It’s about measuring the impact on your business

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Adapt Your Strategy

Your strategy should be a blend of three key elements: your business goals, Pinterest’s best practices, and the time you’re willing to invest.

Each month, by observing which pins receive the most attention, you can refine your strategy and make slight adjustments to create more of the content that Pinterest, guided by analytics, recommends. It’s about staying flexible and responsive to what works best for your goals.

Pinterest is a Search Engine (not social media)

Pinterest is the third-largest search engine globally, following Google and YouTube, and it’s worth noting that Google owns YouTube. I like to think of Pinterest as a close cousin to these giants. Its primary role is to attract fresh attention to your content.

However, it’s crucial to understand that rarely does someone sign up for a high-dollar coaching program after seeing just one pin. The key is to encourage engagement with your website and get them on your email list. This way, you can nurture their interest and build trust over time, eventually leading to them becoming your clients. It’s about creating a meaningful and sustained connection.

Client Journey Matters

When someone tells you they found you on Instagram, it’s a good idea not to jump to conclusions. Instead, kindly inquire, “How did you discover me on Instagram?” Did they use a specific hashtag (we’d love to know)? Or were they referred by someone (we’d like to express our gratitude)? Surprisingly, about 60% of the time (in my experience), they’ll pause and admit, “Oh, actually, I found you through a Google search or on Pinterest.

This is all part of the client journey. Your pin might have initially caught their interest, leading them to your content. Subsequently, they might have checked out your social media to learn more about you before making contact. They might say “Instagram” because that’s where they were when they decided to reach out. It’s about acknowledging the various touchpoints on their path to connecting with you.

Summary

To make the most of Pinterest in the year ahead, remember that Pinterest’s slower growth thrives on consistent, fresh content. Use the simplicity of the single organic pin type, now featuring graphics, videos, and links.

Keep a close eye on analytics, focusing on Pin clicks and Outbound Clicks for real business growth. Craft a strategy that blends your business goals, Pinterest best practices, and the time you can invest, with monthly adjustments based on performance.

Recognize Pinterest as a search engine, not just a social platform, to draw new eyes to your content. Don’t forget the client journey – many first find you on Google or Pinterest, then confirm their interest on social media.

These insights will help you maximize Pinterest’s potential for your business in the year ahead.

Here is more information that may be helpful!

Don’t Forget to Pin It!

6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media
6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media
6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media
6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media
6 things to focus on for Pinterest marketing going into 2024 by Jen Vazquez Media

What people on Pinterest are searching for this week Falling for Fall

8-18 What people on Pinterest are searching for this week Falling for Fall 🍁 by Jen Vazquez Media

What people on Pinterest are searching for this week Falling for Fall 🍁

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Falling for Fall. With fall on the way, people on Pinterest are searching for everything from autumn outfits to football season foods 🍂.

Key trends

  • 51x increase in “fall street style”
  • 3x increase in “caramel apple dump cake”
  • 2x increase in “fall hair color for brunettes” among Gen Z searchers
  • 160% increase in “outdoor fall decor” in the Midwest
  • 85% increase in “dark autumn aesthetic”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Growing Trend: Moody Fall Vibes

On Pinterest, searches are up for all things autumn, from makeup and fashion inspo to foods and full moons.  Growing search terms in the last three weeks compared to the previous three weeks:

51x increase in “fall street style

Other growing search terms in the last three weeks compared to the previous three weeks:

Moment: Fall on the Horizon

After a long, hot summer, people on Pinterest are searching for ways to get cozy this fall.

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images

Regional Trend: Cozy at Home

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Cozy Porch Aesthetics in the Midwest

In the Midwest, people are looking for welcoming fall displays. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “fall planters”
  • 160% increase in “outdoor fall decor”
  • 150% increase in “fall front porch”
  • 130% increase in “autumn home”

Hunkering down for fall in the Northeast

In the Northeast, people are getting ready to get cozy. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 150% increase in “holiday tablescapes”
  • 150% increase in “cozy basement ideas”
  • 125% increase in “cozy bedroom ideas”
  • 120% increase in “fall room decor”

Warming it up in the West

In the West, people are searching for autumn home inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 4x increase in “votive candles”
  • 185% increase in “copper brown”
  • 145% increase in “warm bedroom aesthetic”
  • 130% increase in “gothic home decor”

Come on in in the Southeast

In the Southeast, searches are up for fall front door decor and gardens. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 160% increase in “fall door hangers”
  • 140% increase in “fall garden”
  • 140% increase in “fall table settings”
  • 120% increase in “cozy living room warm”

Audience Trend: A Favorite Season Arrives

A favorite season arrives.  Dark fall shades are all the rage among the Gen Z audience. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

Fall 2023 Hair trends on pinterest

Featured Board: Fall Hair Trends

Check out fall hairstyle inspiration: Fall 2023 hair trends.  Get a great haircut, and you can conquer the world. From layers and lobs to supermodel locks, peep the latest styles going viral now.

*Find all the details on Pinterest’s report here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images
What people are searching for on Pinterest 8-18 Falling for Fall by Jen Vazquez Media includes fall images

What Are People Searching for On Pinterest: A+ essentials

a variety of images all around school being in session 9-5 what are people searching for on pinterest by jen vazquez media template blog header image

What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

  • 3x increase in “back to school photo booth

  • 2.5x increase in “emergency kit for school

  • 2.5x increase in “school clothes organization

  • 185% increase in “healthy school lunches

  • 115% increase in “college backpack essentials

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 2.5x increase in “emergency kit for school”
  • 2x increase in “back to school nails acrylic”
  • 115% increase in “college backpack essentials”
  • 70% increase in “pink school supplies”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

Fashion

In the last three weeks compared to the previous three weeks:

Health

In the last three weeks compared to the previous three weeks:

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

Other growing search terms in the last three weeks compared to the previous three weeks:

  • 3x increase in “first day of school gifts for teachers”
  • 3x increase in “back to school gifts for kids”
  • 2.5x increase in “back to school cookies”
  • 2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

  • 4x increase in “back to school bulletin boards preschool”
  • 2.5x increase in “school clothes organization”
  • 140% increase in “school nurse office decorations”
  • 130% increase in “teacher desk decorations”
  • 100% increase in “school planner”
  • 55% increase in “school backpack essentials”

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media