Happy Thanksgiving From My Family To Yours

Happy Thanksgiving.  I'm Thankful for You!

Happy Thanksgiving to you Jen and my amazing community!

As we gather around the table for a cozy dinner with loved ones, I wanted to take a moment to express my heartfelt gratitude for YOU.

Whether you’re lacing up for a Turkey Trot, catching the Macy’s Day Parade, creating culinary magic in the kitchen, or watching football like my family, your energy and support have made this year truly special.

Thank you for inviting me into your business and life.

Your dedication and passion inspire me every day. I’m truly blessed to have such incredible individuals like you in my community.

Wishing you a Thanksgiving filled with joy, laughter, and the company of loved ones. Here’s to the memories we’ve created and the many more to come!

AND…. of course a SALE! The biggest one! I’m offering 50% off everything — YES EVERYTHING until Monday 11/27/23 at midnight.

Use Coupon Code ‘THANKS’

Monthly Services

You’ll get 50% off the first month of a service when booking.

For Pinterest Management, schedule a discovery call before Tuesday of next week (for the call to be anytime in November) and

What People Are Searching For On Pinterest This Week: Fun For One

What Peole Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One 

I’m back with the latest Pinterest trends! 

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

  • 185% increase in “home gym inspiration” for Gen Y
  • 140% increase in “journal prompts for mental health” for Gen Z
  • 85% increase in “money saving techniques”
  • 55% increase in “holistic health”
  • 25% increase in “bulking meal prep for men”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

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By unlocking the FREE Pinterest Marketing Resources, you'll gain immediate access to a treasure trove of templates and valuable assets that will transform your marketing endeavors.

Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Home 

In the last three weeks compared to the previous three weeks:

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

Gen Y

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources.  In the last three weeks compared to the previous three weeks:

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

Self care ideas for brighter days ahead Pinterest Board

Featured board:  Wellness ideas 

There are 249 pins on this board of self-care ideas and growing! 

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These communities are a great way for service providers to reach a wider audience and get more visibility for their pins.

One of the benefits of using Tailwind communities is that they provide a targeted, engaged audience for your content. When you join a community, you’ll be able to share your pins with people who have expressed an interest in your niche. This can help you to reach more potential followers and drive traffic to your website or blog.

To get the most out of Tailwind communities, it’s important to follow the community guidelines and contribute valuable content. This means sharing high-quality pins that are relevant to the community and engaging with other members by liking, commenting, and repining their content.

You get 5 Tailwind Communities with the free Tailwind plan.  You can get that free plan here.

Should You Share Other People’s Content on Pinterest?

There is a lot of information on the internet about this topic and a lot of it may be old.  Years ago you would hear advice about sharing 80 other people’s content and 20% of your own.  I’m also hearing that you should only share your content.  Those aren’t exactly right in my opinion.  I’ll share below why, but first…

Why should you consider my opinion? I have a ton of experience marketing on Pinterest.  I not only market on Pinterest for my two businesses (starting in 2010 when Pinterest was by invitation only), but my agency manages Pinterest accounts for other businesses owners as well as a large community of businesses owners that I help on Facebook and in my paid group coaching Pinterest Strategy Academy.  

In 2022, I was selected by Pinterest to be a Pinterest Pioneer in their Ambassador Program launched in February 2022.  Pioneers bring a community spirit to the Pinterest Business Community (PBC) by engaging in the forums and chats to help fellow Pinners by sharing product knowledge, tips & tricks, and best practices. 

Every business is different but in general, it is generally a good idea to share a mix of your own content and other people’s content on Pinterest. The focus is YOUR CONTENT, but sharing other peoples content in specific situations helps to build relationships with other users, increase your visibility on the platform, and provide value to your followers.

Here are a few reasons why in specific situations it’s a good idea to share other people’s content on Pinterest:

  • Build relationships: Sharing other people’s content is a great way to show your support and build relationships with other users. When you share someone else’s content, they are likely to see your repin and may return the favor by sharing your content. This can help to build a sense of community and collaboration on Pinterest.
  • Increase your visibility: Sharing other people’s content can also help to increase your visibility on Pinterest. When you repin someone else’s content, their followers will see your repin and may decide to follow you as well. This can help to expose your content to a new audience and potentially increase your reach on the platform.
  • Provide value to your followers: Finally, sharing other people’s content can be a great way to provide value to your followers. By sharing content from a variety of sources, you can offer a wider range of information and resources to your followers. This can help to keep your followers engaged and coming back for more.
Pinterest Pioneer Jen Vazquez Media

When To Share Other People’s Content

When should you share other people’s content?  There are only two reasons I share other peoples content and I do it sparingly.  It’s very small percentage of the pins on my account.

  1. If I see good content that my followers would get benefit from and I value and trust the person who created it.  An example is in my wedding + branding photography business, I will share wedding planning content from wedding planners I trust because it will add value to my wedding clients and also my Pinterest followers.  Or I’ll pin hair and makeup artist information that would be valuable to my branding clients or Pinterest followers.
  2. I also re-share pins from my Tailwind Communities that aren’t direct competitors and the information would be valuable to my Pinterest followers.  This enables me to follow the rules for my Tailwind Communities but also provide much better reach on my Pinterest account sharing value content that is already doing well.  

Tailwind Communities Do’s and Don’ts

Tailwind communities are a great way to get more reach and mileage from the content you’ve already created and get your content in front of a larger audience. However, it’s important to follow some best practices in order to get the most out of your participation in these communities. Here are some do’s and don’ts to keep in mind:

DO:

  • Follow the community guidelines: Each community will have its own set of rules for participation. Be sure to familiarize yourself with these guidelines and follow them to avoid getting kicked out or having your content removed. 
  • Share high-quality content: Tailwind communities are a great place to share your best work. Make sure you’re sharing pins that are 2:3 ratio, visually appealing, well-written, have a call to action, and relevant to the community.
  • Repin content:  When you repin other people’s pins from the community, take a second to see who has repinned your content and if it fits one of your boards, repin their pin. It’s thoughtful and that person will likely repin more of your pins.
  • Be respectful: Remember that these communities are full of real people with their own opinions and experiences. Be respectful of others and avoid being argumentative or rude.
  • Check the Weekly Highlights:  This tab in Tailwind Communities will show you the pins that are most shared and since they are proven to be popular.  
  • Check the Already Shared checkbox:  This way you aren’t resharing content you have previously shared. 

DON’T:

  • Spam the community: No one likes a spammer. Don’t share too many pins in a short period of time, and make sure you’re sharing content that is relevant to the community.
  • Self-promote excessively: It’s okay to share your own content, but make sure you’re also sharing content from other people and engaging with their pins. If all you do is self-promote, people are likely to tune you out. I see time and time again Pinterest creators that submit a ton of pins but aren’t pinning from the community.  It’s not a good look, it’s likely you’ll get kicked out, and most people won’t repin your pins.
  • Break the rules: As mentioned above, each community will have its own set of rules. Don’t break these rules or you risk getting banned from the community.
  • Repin pins that aren’t good:  Definitely don’t pin other people’s content that isn’t something you’re community will like, that’s not a good fit, or isn’t content that you agree with.

By following these do’s and don’ts, you can get the most out of your participation in Tailwind communities and build relationships with other Pinterest users.

Tailwind Communities assessing the virality of the community by Jen Vazquez Media

How to Find the Best Communities

There is an art and science to finding the best Tailwind Communities for your business.

Research

Start by navigating to the ‘Communities’ section of your Tailwind dashboard. Select ‘Find a Community’ and type in a keyword related to your business niche.

You should see a list of related Tailwind Communities pop up. You may need to go more broad or more granular with your topic, depending on the options that appear.

Virality Score

It’s important to evaluate a Community’s stats before you join. Click the ‘preview Community’ button, and you’ll be able to see its detailed stats on the left hand side of the screen. A virality score for Tailwind communities is a measure of how effectively a community’s content is being shared and spread across Pinterest. A high virality score indicates that the community’s pins are being repinned and shared by a large number of users, while a low score suggests that the content is not getting much traction.

There are a few different factors that can influence a community’s virality score. One of the most important is the quality of the content being shared. Pins that are visually appealing, well-written, and relevant to the community are more likely to be repinned and shared by other users.

Another factor that can impact a community’s virality score is the engagement level of its members. Communities with active members who are regularly liking, commenting, and repinning each other’s content are more likely to have a higher virality score.

It’s good to find out the virality by figuring out the score instead of looking at the graph and how many people are in the community. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many re-shares the posts got overall.

If you take the re-shares and divide these by the total number of posts you’ll get a virality score. Divide re-shares by # of people to get the virality score – more than 50 is good

Overall, a high virality score is a good sign that a Tailwind community is producing high-quality content that is resonating with its members and being shared widely on Pinterest.

Pinterest Strategy Academy

I have a Google spreadsheet that automatically does the calculations to find the virality score.  I use it as a way to log which communities I’ve reviewed, when I joined, and when I left, as well as reviewing communities every 6 months.  This is provided free in Pinterest Strategy Academy a group coaching membership that helps you to learn how to market your business on Pinterest that includes these types of tools to save time along with live Q+A Sessions and Pinning Sessions each week for accountability and expert help. 

Blue Flame Number BFN by Jen Vazquez Media Pinterest Manager

Blue Flame Number (BFN)

The Blue Flame Number (also known as the BFN) is a metric used by Tailwind to measure the potential reach of a pin on Pinterest. It is based on the number of repins and shares that a pin has received, as well as the engagement level of the users who have shared it.

The Blue Flame Number is represented by a blue flame icon, with the number of flames indicating the potential reach of the pin. For example, a pin with a BFN of 50 has a higher potential reach than a pin with a BFN of 1.

The Blue Flame Number is meant to give users an idea of which pins are performing well and have the potential to go viral on Pinterest. It is important to note that the BFN is just one factor to consider when evaluating the success of a pin, and it is not the only measure of a pin’s reach or engagement.

To view the Blue Flame Number for a pin, you will need to be a member of a Tailwind community. The BFN is displayed on the pin’s thumbnail in the community feed, as well as on the pin’s detail page. You can also see the BFN for your own pins by going to your “My Pins” page and sorting the pins by BFN.

When you share a pin from a Tailwind Community, I recommend you share one that has a high BFN as it’s already popular so it should be popular on your account also!  You can read how often does the Blue Flame popularity number is updated by reading this blog on Tailwind 

Pin Inspector in Tailwind by Jen Vazquez Media Pinterest Manager

Which Pins Should You Share to Communities?

When sharing pins to Tailwind communities, it’s important to consider the interests and preferences of the community members. Here are a few tips for choosing which pins to share:

  • Share high-quality content: Make sure you’re sharing pins that are visually appealing, well-written, and relevant to the community. This will increase the chances that your pins will be repinned and shared by other members.
  • Follow the community guidelines: Each community will have its own set of guidelines for what is acceptable to share. Make sure you familiarize yourself with these guidelines and only share content that is in line with them.
  • Share a mix of your own content and other people’s content: Sharing a mix of your own content and other people’s content can help to keep things interesting and provide value to the community. Just make sure you’re not overwhelmingly self-promotional.
  • Pay attention to the community’s interests: Take the time to look at the types of content that are being shared in the community and try to share content that aligns with those interests. This will increase the chances that your pins will be well-received by the community.
  • Share Pins already published:  By sharing pins that are already doing well on your account, it will look more valuable and most likely have a blue flame which will be more attractive to the community members.
  • Share pins that aren’t doing well:  You can also try to share pins that are already published to your account but aren’t doing well.  It may be a way to get more eyeballs on those pins.
  • Share Pins from Pin Inspector in Tailwind:  This is a great way to share pins that are already successful and will be more likely to get re-shared.  Go to Insights in Tailwind and then Pin Inspector.  You can pick the ones with good analytics and select Add To Communities to the right of the pins.

Summary

In summary, Tailwind communities are a great way for Pinterest users to connect with like-minded individuals and increase the reach of their content. It is generally a good idea to share a mix of your own content and other people’s content on Pinterest, as this can help to build relationships, increase your visibility, and provide value to your followers.

When participating in Tailwind communities, it’s important to follow the community guidelines, share high-quality content, and engage with other members. To find the best communities for your content, it’s helpful to look for communities with a high virality score and a large number of active members.

Additionally, the Blue Flame Number can be a useful metric for identifying which pins have the potential to go viral on Pinterest. By considering these factors, you can maximize your reach and get the most out of your participation in Tailwind communities.

Don’t forget to pin it!

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Here is more information that may be helpful!

5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management  by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

Pinterest is a powerful tool for driving traffic and sales to your business, but managing a successful Pinterest account requires a significant amount of time and expertise. Here are a few reasons why you may want to consider hiring a Pinterest manager:

Save time

As a business owner, you likely have a lot on your plate. Managing a Pinterest account requires creating and scheduling pins, analyzing performance, and engaging with the Pinterest community. A Pinterest manager can handle these tasks for you, freeing up your time to focus on other aspects of your business.

Improve performance

A Pinterest manager can help you create a strategic plan for your account and ensure that your pins are reaching the right audience. They can also help you analyze your performance and make data-driven decisions to improve your reach and engagement on the platform.

Pinterest Management

As a busy entrepreneur, you’re exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to hire out your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your genius zone!

Stay up-to-date

Pinterest is constantly evolving, and it can be challenging to stay on top of the latest features and best practices. A Pinterest manager can help you stay up-to-date and ensure that your account is utilizing the latest tools and techniques to maximize your success.

Expertise

Pinterest can be a complex platform to navigate, and it takes time and expertise to effectively use it for business. A Pinterest manager has the knowledge and experience to help you get the most out of the platform.

Analyzing performance

Pinterest has a wealth of data and analytics available to help you understand how your account is performing. A Pinterest manager can help you analyze this data and make data-driven decisions to improve your reach and engagement.

Summary

Overall, hiring a Pinterest manager can help you save time, improve your performance on the platform, stay up-to-date with the latest features, and benefit from their expertise.

Are you thinking that this may be just what you need to let you focus on your zone of genius, you can read information about my services or you can schedule a quick call here.

Don’t Forget to Pin It!

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management

Here is more info you might find helpful!