What Are People Searching For On Pinterest This Week: Falling In Love

Content Creation, Marketing, Pinterest, Pinterest Trends

What People on Pinterest are Searching For this Week by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: Falling In Love

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Falling in Love 💘. This week, searches for romantic fall weddings are trending on Pinterest.

If you are a wedding professional, this is such amazing information for you on marketing your business. Pinterest is telling you exactly what couples are searching for on Pinterest right now!!

Key trends:

20x increase in “cowboy copper hair color”
2x increase in “whimsical engagement ring”
180% increase in “pumpkin spice latte aesthetic”
120% increase in “romantic wedding hair”
35% increase in “personalized wedding gifts” among Gen Y

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q1 2023.

Wedding Stuff

If you are getting married (or a wedding pro), you can check out my favorite amazon wedding products!

CHECK IT OUT

GROWING TREND: A unique touch

People on Pinterest are looking for unexpected wedding themes and features. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “whimsical engagement ring“

Other growing search terms in the last three weeks compared to the previous three weeks:

90% increase in “antique wedding rings“
70% increase in “celestial wedding dress“
55% increase in “fairy themed wedding”
50% increase in “nontraditional engagement rings“

AUDIENCE SPOTLIGHT: Make it your own

Gen Y is searching for sultry, seasonal wedding inspiration to make their big day feel extra special. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

60% increase in “slit wedding dress”
40% increase in “inexpensive wedding favors”
35% increase in “personalized wedding gifts“
25% increase in “men’s cake“

What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media

PINTEREST PREDICTS TREND: Rust married

The Pinterest Predicts annual trend for all-things rust is trending as searches surge for fall’s favorite hue. This Pinterest Predicts 2023 Trend is proving true! In the last three weeks compared to the previous three weeks:

20x increase in “cowboy copper hair color”
3x increase in “honey copper hair”
180% increase in “pumpkin spruce latte aesthetic”
90% increase in “burnt orange nails”

MOMENT SPOTLIGHT: Fall Weddings

On Pinterest, people are looking for romantic styling and decor for their autumn wedding.

120% increase in “romantic wedding hair”
110% increase in “rehersal dinner table decorations”
90% increase in “soft glam bridal makeup”
50% increase in “black tie wedding guest dress fall”
35% increase in “mix and match bridesmaid dresses”
30% increase in “floating candles”

Pinterest Trend Burnt Orange Wedding Inspo

Featured Pinterest Board: Wedding Inspo

Check out this board of burnt orange wedding inspiration.

Here is more information that may be helpful!

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Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Marketing

3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Here are the best ways to do keyword research on Pinterest!

Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

So here are the three ways to do keyword research on Pinterest and the last one is my New Favorite!

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a wedding photographer and write about wedding photography, type ‘wedding photography a’ to see what auto-completes, then type ‘wedding photography b’ and continue through the whole alphabet. The downside to this method is that super time-consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual type of research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

Pin Inspector

The Pin Inspector software is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse, and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter, and wait for the magic to reveal all the words you could possibly want and need. Pin Inspector also has a trends tool based on the Pinterest Trends Tool.

Pin Inspector has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

Conclusion

There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to do your research on Pinterest not google or use the Pin Inspector software. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

Just a Note: This link contains an affiliate link (down in the P.S. ). If you use it to make a purchase, I’ll receive a commission at no additional cost to you. Thank you for supporting my business!