Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

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Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget To Pin It!

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What People Are Searching For On Pinterest This Week: Fun For One

What Peole Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One 

I’m back with the latest Pinterest trends! 

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

  • 185% increase in “home gym inspiration” for Gen Y
  • 140% increase in “journal prompts for mental health” for Gen Z
  • 85% increase in “money saving techniques”
  • 55% increase in “holistic health”
  • 25% increase in “bulking meal prep for men”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

Pinterest Marketing Resources

Discover a treasure trove of free resources tailored to enhance your marketing efforts in the Pinterest Marketing Resources Vault. This comprehensive collection offers a plethora of invaluable tools designed to propel your marketing strategies on Pinterest. With over 10 meticulously crafted tools at your disposal, you'll gain a competitive edge and unlock the full potential of this dynamic platform. Moreover, this resource hub goes beyond just tools, as it also provides access to 6 exclusive masterclasses and challenges.

By unlocking the FREE Pinterest Marketing Resources, you'll gain immediate access to a treasure trove of templates and valuable assets that will transform your marketing endeavors.

Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health 

In the last three weeks compared to the previous three weeks:

Food

In the last three weeks compared to the previous three weeks:

Home 

In the last three weeks compared to the previous three weeks:

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

Gen Y

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources.  In the last three weeks compared to the previous three weeks:

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

Self care ideas for brighter days ahead Pinterest Board

Featured board:  Wellness ideas 

There are 249 pins on this board of self-care ideas and growing! 

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week_ fun for one pinterest pin for jen vazquez media