If you know that you need to utilize the power of free marketing that Pinterest offers? I have something special for you! Check out my Pinterest Academy by simply clicking the button below:
Pinterest Academy
If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!
Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!
That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!
Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.
INCLUDES:
Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.
Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss:
Profile and website optimization
SEO/keyword planning
Content marketing tactic
Tailwind (how to get it set up or make it more effective)
Pinterest Analytics or Tailwind Insights
Tailwind Smartloop
If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!
BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.
If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!
Today I’ll be covering some tips on how to use Pinterest as a wedding vendor. If you’re in the wedding industry, Pinterest needs to be where you focus your energy and marketing efforts.
Some Stats to encourage you:
40 MILLION people use Pinterest to plan their wedding every year (stats from Sproutsocial).
Just type in Weddings at the top of Pinterest and you’ll see there are 32.1m followers!!.
Of all social platforms, Pinterest lasts the longest, therefore you get the biggest bang for your buck!
Now that you know that Pinterest is worth your time, here are some tips to ensure that the algorithm loves you and serves you up to as many ideal clients as possible.
Use a Business Profile
This seems obvious, but so many wedding professionals don’t even think about this. You are in business, therefore, you should be a business on Pinterest. You will have the added benefit of being able to get fantastic analytics for free.
It also enables you to confirm your domain, which will lead potential brides back to your website.
Make sure that one of your boards is named your business. People will sometimes search for a business and having a board will make you more findable. Plus it is one board that should have ONLY your pins on it, not other people’s pins.
Use keywords in naming your images
Every single image should have three key naming areas:
Alt Text
Title
Description
This gives you the ability to use multiple keywords in the three areas. It will be a rich pin and also confirm to Pinterest’s algorithm that your blog is about what you say it’s about.:
Create Content for your Ideal Bride
A lot of wedding vendors find it hard to write blogs. Here are three ideas. 1. Blog about every single wedding/engagement. 2. Blog about questions you get asked most often from brides. A side benefit is that you can refer brides to that post. 3. Blog about yourself. Let brides get to know you, be authentic.
Include a Pin on every blog (I typically put mine at the end of the blog post).
Make Sure They Can Contact You
Whichever blog post you have linked up to the pin, make it easy for them to contact you. Have multiple ways. Don’t just have a form, also include an email address and all of the social media sites you are on. Often times, brides to be want to see you on multiple platforms.
Have Multiple Blogs on the Page You Send Them To
It takes a lot for someone to click and leave Pinterest. So ensure that you have not only GREAT content but also three other blog posts you have so they feel are encouraged to stay on your site. The longer they are on your site, the better chance they will contact you.
Keep it Simple, Be Consistent
Being consistent is the key to having the algorithm serve up your content. If you don’t blog, start — even if it’s a few times a month. (FYI that’s how most of my brides find me). Then create “fresh pins” for that one post. Ideally, you want to post a minimum of 5 times a day.
Today we are discussing all Pinterest, why you should use Pinterest as a wedding photographer, and the basic settings.
What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
People say it’s a social media site, but it’s a REALLY GOOD search engine and highly used by brides.
Pins
Pins are ideas that people on Pinterest create, find, and save from around the web. If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.
Boards
Collections of Pins in an organized and specific way.
Why use Pinterest as a Wedding Photographer
Why should you use Pinterest as a wedding photographer?
Traffic — the purchase of using Pinterest is to drive traffice to your website.
Free Marketing — You don’t have to pay for Pinterest at all. So, it’s a free marketing platform that returns more visitors than Instagram or Facebook.
This leads to booking brides — anytime you have more visitors to your website, you have more opportunities to book a client.
Pinterest is the highest referrer to my website. More than IG and more that FB. Many photographers I start working with say that IG is the biggest referrer to their website. After we work together for a couple months on Pinterest, Pinterest is always higher.
Bottom line
If you want MORE traffic, start spending some time on Pinterest. Writing blog posts is the easiest way to create content for Pinterest AND as a wedding photographer, this is the best way to get your information out to google and future brides. I had a bride book me from North Carolina and Los Angeles due to a blog post.
TIP: If you create Youtube videos for your wedding photography business for brides, you can pin Youtube’s also!
Step by Step setting up Pinterest
Business not Personal: The first thing you need to do is to switch your personal account to a business account. The main reason is Pinterest analytics. There are zero reasons not to make it business – It’s free. Go do it now.
If you turn your personal Pinterest to Business
Make sure to make all personal boards private. Private boards don’t have analytics and aren’t see on your Pinterest Board. If you have boards that have a lot of followers or pins, but it’s not for your business, archive that board. Then you retain the analytics and can access it, but no one can see it.
Need Help on How to Change Personal to Business or Create Business: Just go here
Profile
Username:
This should be your business name and typically whatever your social media sites use.
You have 3-30 spaces for your name. Sometimes you can’t use a long name, so you can shorten a part of it.
Bottom Line: You want to choose exactly what you have for other social media sites, unless it’s too long then you shorten it.
Profile Picture:
This should never be your logo or worse yet a selfie.
This is your chance to immediately let people know who you are and being a photographer it should be good. You are the face of the company.
Use a shoulder up photo as it’s a super tiny circle image.
Consider an image of you and your camera so it’s very quickly apparent what you do.
Profile Name.
What I’ve seen from research and trial and error myself, is that you want to use this type of look. COMPANY NAME | TOPIC.
Here’s an example of mine: Jen Vazquez | Destination Wedding Photographer
Your profile name and description are also very important SEO. When Pinterest analyzes the pins you share, it doesn’t only look at the pin’s description. It also looks at the name and description of the board it was pinned to and the profile it was shared by. Your profile name and description should tell Pinterest exactly who you are and what you do and bonus points for who you serve (i.e. what kind of brides)
Profile Description (Bio):
You only have 160 characters to describe what your business and the boards are about. Make sure you are very descriptive because each word helps to be found on searches on Pinterest and other search engines. It’s SEO for your Pinterest boards.
Think of questions like, what do you do, who do you do it for, what you help with, what you provide, and anything that will help to drive traffic (think FREE tips to planning your wedding).
Profile Cover:
Your profile cover is auto-populated but you can choose what you want to populate.
You can choose what you want, but I always recommend to choose either the most popular board (you’ll find that in Pinterest analytics) or Recent Activity which is Pins people saved from your claimed website and linked accounts or what I use (jen vazquez photography california wedding photographer)
Sign up for my Private Facebook Group to see the video live!
Over the next few weeks, we’ll go over boards, how to create pins, how to pin from your blog to drive traffic, and how to use Tailwind in my Private Facebook Group – click the button above to join and see the LIVE video!
