Optimizing Your Pinterest To Grow Your Business

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.


Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.


Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

5 simple tips for Pinterest business

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Pinterest Audit and Strategy Sessions

Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!

That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!

Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.


Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.

Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss: 

  • Profile and website optimization
  • SEO/keyword planning
  • Content marketing tactic
  • Tailwind (how to get it set up or make it more effective)
  • Pinterest Analytics or Tailwind Insights
  • Tailwind Smartloop

If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!

BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.

If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!

Feel free to share this information with the pins below:

Pinterest Audit and Strategy Session 3
Pinterest Audit and Strategy Session 6
Pinterest Audit and Strategy Session 8
Pinterest Audit and Strategy Session 4
Pinterest Audit and Strategy Session 1
Pinterest Audit and Strategy Session 2
Pinterest Audit and Strategy Session 7
Pinterest Audit and Strategy Session 5

3-Day Pinterest Challenge

Have you ever said these words? “Pinterest takes too long to learn!” OR “I’m focusing on ________<insert social media site there>!”. 

If you have said or thought any of the above or you just want to have an effective Pinterest Profile, then you are in the right place!  

You will learn:

  • How to create a pin and board that the algorithm will love
  • How to increase your monthly views
  • Creating a Pinterest Profile that tells Pinterest to serve you up to your ideal client

Sign up for the FREE 3-Day Challenge

I’m so excited to teach you all about Pinterest now that there have been some changes. 

You may have heard about “Fresh Pins” and a different percentage of other people’s content vs. your content.  I’ll share all of that and much more!

Feel free to share this information with the pins below:

3 Day Pinterest Challenge 6
3-day Pinterest Challenge 4
3 day Pinterest Challenge 4
3 day Pinterest Challenge 3
3 day Pinterest Challenge 1
3 day Pinterest Challenge 7
3 day Pinterest Challenge 2
3 day Pinterest Challenge 8

Key tips for wedding vendors to use Pinterest

Today I’ll be covering some tips on how to use Pinterest as a wedding vendor. If you’re in the wedding industry, Pinterest needs to be where you focus your energy and marketing efforts.  

Some Stats to encourage you:

  • 40 MILLION people use Pinterest to plan their wedding every year (stats from Sproutsocial).

  • Just type in Weddings at the top of Pinterest and you’ll see there are 32.1m followers!!.

  • Of all social platforms, Pinterest lasts the longest, therefore you get the biggest bang for your buck!

Now that you know that Pinterest is worth your time, here are some tips to ensure that the algorithm loves you and serves you up to as many ideal clients as possible.

Use a Business Profile

This seems obvious, but so many wedding professionals don’t even think about this.  You are in business, therefore, you should be a business on Pinterest.  You will have the added benefit of being able to get fantastic analytics for free.

It also enables you to confirm your domain, which will lead potential brides back to your website.

Make sure that one of your boards is named your business.  People will sometimes search for a business and having a board will make you more findable. Plus it is one board that should have ONLY your pins on it, not other people’s pins.

Use keywords in naming your images

Every single image should have three key naming areas:

  • Alt Text
  • Title
  • Description

This gives you the ability to use multiple keywords in the three areas.  It will be a rich pin and also confirm to Pinterest’s algorithm that your blog is about what you say it’s about.:


Create Content for your Ideal Bride

A lot of wedding vendors find it hard to write blogs.  Here are three ideas.  1.  Blog about every single wedding/engagement.  2.  Blog about questions you get asked most often from brides.  A side benefit is that you can refer brides to that post.  3.  Blog about yourself.  Let brides get to know you, be authentic.  

Include a Pin on every blog (I typically put mine at the end of the blog post).

Make Sure They Can Contact You

Whichever blog post you have linked up to the pin, make it easy for them to contact you.  Have multiple ways.  Don’t just have a form, also include an email address and all of the social media sites you are on.  Often times, brides to be want to see you on multiple platforms.

Have Multiple Blogs on the Page You Send Them To

It takes a lot for someone to click and leave Pinterest.  So ensure that you have not only GREAT content but also three other blog posts you have so they feel are encouraged to stay on your site.  The longer they are on your site, the better chance they will contact you.

Keep it Simple, Be Consistent

Being consistent is the key to having the algorithm serve up your content.  If you don’t blog, start — even if it’s a few times a month.  (FYI that’s how most of my brides find me).  Then create “fresh pins” for that one post.  Ideally, you want to post a minimum of 5 times a day.

If you use Tailwind, being consistent is really easy.  I use Tailwind and it is the single best business tool I use! Set up your free Tailwind account today–> (this is my affiliate link so I’ll make a small commission if you choose to continue with Tailwind after the three months.) 

I spend about 45 minutes once a week for all my pinning.  

Sign up for the FREE 3-Day Challenge

I’m so excited to teach you all about Pinterest now that there have been some changes. 

You may have heard about “Fresh Pins” and a different percentage of other people’s content vs. your content.  I’ll share all of that and much more!