Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

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Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:


How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

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Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

Boost Your Pinterest Performance Your Ideal Client is the Missing Piece

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

All right, Pinterest people, let’s get real. Do you want to take your strategy from meh to mind-blowing results? It is truly all about knowing your perfect client inside and out.

Think of it like a superpower.  Understand them and bam, you’ve got content that actually converts people into clients.

Let’s jump right into it.

Step 1: Who You Talkin’ To?

Who are you talking to?  Forget generic targets. We are going to go super deep. What lights your ideal client up? What problems keep them awake at night not being able to sleep on their pillow? Knowing what that is, is where your Pinterest magic starts.

Step 2: Make It Personal

 Think of their interests. like hidden treasures. Dig into their passions, the trends that they follow, what they’re obsessed with. That’s how you know you can craft a pen that makes them go, OMG, that is legitimately for me, or OMG, that’s exactly what I need.

Step 3: Speak Their Language

 It’s time to translate all of those insights that you’ve captured into captivating pins, visuals that pop and descriptions that sizzle and attract your client like a little worm on a lure,  all tailored to make your ideal client. Tick. This is how you turn scrollers into website visitors, which is obviously the key.

Have a Question for Jen?

Brand New Offer

Get Lifetime Pinterest coaching with Jen Vazquez of a one-time fee of $197

Yo, want some kickass marketing coaching for LIFE?

Yeah, you heard that right! I’m giving you lifetime access to my brain, my Pinterest secrets, marketing workflows, and a whole community of rockstars – all for a one-time fee of just $197. 🤯

*Limited Time Offer

Step 4: Results Don’t Lie

Pinterest is all about the data. Oh, analyze those numbers. I can’t tell you how many people think they’re not doing well. And then I audit their Pinterest account and their numbers are actually great, but they’re focused on numbers that might be like impressions.

When I’m going to be looking at those outbound clicks, you want to find what is working, what is not working. Cause it tells you exactly how to refine your content for maximum impact.

Step 5: Level Up Time

Ready to kick it into high gear? Optimize those pins. Stunning images, those perfect keywords, these little details that make a really big difference, not just on Pinterest, but in all of your marketing and all of your copy.

Schedule strategically those pins at times that your ideal clients are going to be there.   Tailwind is great for that, by the way.  And remember, quality is so much more important than quantity on Pinterest.

All of those steps are amazing, but how do you get this information? What do you do?  

Here are some effective ways to gather information about your ideal clients:

  • Instagram Stories: Take advantage of interactive stickers like questions and polls to engage your audience directly on Instagram.
  • Weekly emails: Include a thought-provoking question in your weekly emails to encourage responses that offer valuable insights.
  • Dedicated research email:  Send a dedicated email focused on collecting information about your ideal clients. Be upfront and transparent about your intentions.
  • Direct contact with your favorite clients: Reach out to your most valued current or past clients – those who embody your ideal client profile. 

Schedule a Zoom or phone call and ask them about their journey:

  • How did you find me initially? If referral who?
  • What challenges were they facing before working with you?
  • What were their initial goals and expectations?
  • How has working with you transformed their experience?
  • What words would you search in a browser bar? Or Pinterest to find me or find my type of services. What are the words that you would use? Because oftentimes they will not be the words that we think we should be using as keywords.

Remember, the specific words and phrases your ideal clients use will become a powerful marketing tool sharing keywords you should use everywhere!

Bottom line

Get to know your ideal client, tailor that content, and watch the statistics of your analytics. Just skyrocket. That’s called targeted marketing, and that is how you win on Pinterest.

Here is more information that may be helpful!

Don’t Forget To Pin It!

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Top 10 Videos of 2023: Your Video Guide to Pinterest + Marketing

My Top 10 Videos of 2023 Your visual guide to business growth jen vazquez media

My Top 10 Videos of 2023

Hello, brilliant achievers! 🎬 Want to visually amplify your business growth? I’ve handpicked the Top 5 Videos of 2023 that every female service provider should watch. These videos are packed with actionable advice, cutting-edge strategies, and a dash of fun to keep you engaged and empowered. Let’s hit play and step into a world of visual learning!

Video #1


In this video, I’m sharing Tailwind’s Ghostwriter Review and Tutorial. It saved me 4 Hours of work and continues to do so.

If you are you struggling to come up with engaging content that resonates with your audience or you are challenged by the hours it takes to create content, this video will help!

Try Tailwind out with the forever free plan —

Video # 2


In this video I’m sharing GA4 + Pinterest Analytics Made Easy.  Learn how To Find Your Website Traffic Stats from Pinterest.

I struggled so much to find this information and I finally figured it out and thought I’d make a video for you.  Well my audience loved it as it’s the 2nd most popular video on my account.

Being able to find this information and track growth helps you to know what content on your blog is resonating and to create more content like that!


Video #3

PLEASE NOTE THIS IS FROM 2020. It’s pretty outdated but still has some good information for creating pins in Canva.

In this video, discussed how I created a bunch of Pinterest Pins in Canva for one blog post.

A couple of tips:

  • You don’t want to pin the same URL more than every 7 days or so – even with new images.
  • I don’t use handwriting type font for the main keywords to ensure that Pinterest can read it and also people visiting Pinterest on their cell phones.

Video #4

In this video I share about affiliate links.  You may also want to see the newest video I created on this subject.


Bonus Video

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? Welcome to a comprehensive guide that will delve deep into the world of monetizing Pinterest through organic affiliate marketing.

We’ll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest’s unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this guide will provide you with the knowledge and tools necessary to transform your Pinterest presence into a lucrative affiliate marketing platform.

Get prepared to unlock the full power of Pinterest and elevate your affiliate marketing game to new heights.


Video #5

In this video, we’ll be discussing How to Claim your Website for Pinterest in a SIMPLE WAY!

Many people initially face challenges with this task, but once they complete it, they often share that it was easier than they initially thought.


Video #6

In this video, I’ll be exploring the reasons behind utilizing Pinterest for your service-oriented business in 2023: A Beginner’s Guide to Pinterest.


Video #7

This is a video about What is a Pin Code and How Can You Use It Marketing Your Business.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world.

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!


Video #8

Wanna know 6 things to focus on for Pinterest marketing going into 2024? Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram!

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.


Video #9

In this video, I’m sharing all about why your Pinterest analytics may have dropped. There are two main reasons why this may be happening and we’re covering both in this video today. Pinterest marketing is amazing so don’t let these analytic drops get you down.

Pinterest can really grow your business if you are consistent and using keywords that work well.


Video #10

In this video, I’m sharing Marketing Strategies Every Female Service Business Owner Needs to Know. Below are the links I mentioned in the video:


With these top 10 videos, you’re not just watching – you’re evolving and growing. Each one is a building block in your journey to digital excellence.

I’d love to invite you to subscribe to the channel.  You can follow along, learn, and transform your strategies into successes. Let’s make your business shine brighter than ever this year!

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media