Pinterest reveals searching trends in April 2020 and a new tool

Today I’ll be covering some tips on how to use Pinterest as a wedding vendor. If you’re in the wedding industry, Pinterest needs to be where you focus your energy and marketing efforts.  

Some Stats to encourage you:

• 40 MILLION people use Pinterest to plan their wedding every year (stats from Sproutsocial).

• Just type in Weddings at the top of Pinterest and you’ll see there are 32.1m followers!!.

• Of all social platforms, Pinterest lasts the longest, therefore you get the biggest bang for your buck!

Now that you know that Pinterest is worth your time, here are some tips to ensure that the algorithm loves you and serves you up to as many ideal clients as possible.

Use a Business Profile

This seems obvious, but so many wedding professionals don’t even think about this.  You are in business, therefore, you should be a business on Pinterest.  You will have the added benefit of being able to get fantastic analytics for free.

It also enables you to confirm your domain, which will lead potential brides back to your website.

Make sure that one of your boards is named your business.  People will sometimes search for a business and having a board will make you more findable. Plus it is one board that should have ONLY your pins on it, not other people’s pins.

Use keywords in naming your images

Every single image should have three key naming areas:

• Alt Text
• Title
• Description

This gives you the ability to use multiple keywords in the three areas.  It will be a rich pin and also confirm to Pinterest’s algorithm that your blog is about what you say it’s about.:

Create Content for your Ideal Bride

A lot of wedding vendors find it hard to write blogs.  Here are three ideas.  1.  Blog about every single wedding/engagement.  2.  Blog about questions you get asked most often from brides.  A side benefit is that you can refer brides to that post.  3.  Blog about yourself.  Let brides get to know you, be authentic.  

Include a Pin on every blog (I typically put mine at the end of the blog post).

Make Sure They Can Contact You

Whichever blog post you have linked up to the pin, make it easy for them to contact you.  Have multiple ways.  Don’t just have a form, also include an email address and all of the social media sites you are on.  Often times, brides to be want to see you on multiple platforms.

Have Multiple Blogs on the Page You Send Them To

It takes a lot for someone to click and leave Pinterest.  So ensure that you have not only GREAT content but also three other blog posts you have so they feel are encouraged to stay on your site.  The longer they are on your site, the better chance they will contact you.

Keep it Simple, Be Consistent

Being consistent is the key to having the algorithm serve up your content.  If you don’t blog, start — even if it’s a few times a month.  (FYI that’s how most of my brides find me).  Then create “fresh pins” for that one post.  Ideally, you want to post a minimum of 5 times a day.

If you use Tailwind, being consistent is really easy.  I use Tailwind and it is the single best business tool I use! Set up your free Tailwind account today–> (this is my affiliate link so I’ll make a small commission if you choose to continue with Tailwind after the three months.) 

I spend about 45 minutes once a week for all my pinning.