Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

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Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

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3-Day Pinterest Challenge

Have you ever said these words? “Pinterest takes too long to learn!” OR “I’m focusing on ________<insert social media site there>!”. 

If you have said or thought any of the above or you just want to have an effective Pinterest Profile, then you are in the right place!  

You will learn:

  • How to create a pin and board that the algorithm will love
  • How to increase your monthly views
  • Creating a Pinterest Profile that tells Pinterest to serve you up to your ideal client

Sign up for the FREE 3-Day Challenge

I’m so excited to teach you all about Pinterest now that there have been some changes. 

You may have heard about “Fresh Pins” and a different percentage of other people’s content vs. your content.  I’ll share all of that and much more!

Feel free to share this information with the pins below:

3 Day Pinterest Challenge 6
3-day Pinterest Challenge 4
3 day Pinterest Challenge 4
3 day Pinterest Challenge 3
3 day Pinterest Challenge 1
3 day Pinterest Challenge 7
3 day Pinterest Challenge 2
3 day Pinterest Challenge 8

Pinterest reveals searching trends in April 2020 and tool

Pinterest reveals searching trends in April 2020 and a new tool

Pinterest is always helpful in letting us know what trends are happening and even has a site (http://trends.pinterest.com) for everyone to be able to access.

Pinterest just released their latest trends which shows the uptick in traffic on Pinterest, likely due to all the time we have on our hands during the Stay at Home or Shelter in Place that is going on around the US during the COVID-19 pandemic. Knowing this information goes a long way to help people marketing their business on Pinterest to know where to focus our marketing time.

Pinterest noted that it’s record level usage during this time is not surprising, as we are all cooped up at home.  

 

Photo by Andrew Neel on Unsplash

Some interesting but not surprising trends are:

  •  new ideas around the home
  • Home hair cuts
  • Working from home (WFH)
  • Recipes and baking
  • Anxiety and self-care
  • DIY beauty tutorials
  • Games/activities for kids
  • Exercise routines from home
  • Organizing your home
  • Painting / fixing things at home
  • Second revenue streams / starting an at-home business

It’s a great idea to choose a topic that is currently trending and put your spin on it for your business and your ideal bride.

For wedding photographers, you could pin hairstyles that don’t need to have hair cuts (i.e. updos). 

For a business coach, you could create a checklist or quick step by step to learning a new skill their help their business. Or maybe write a blog post on three tips to working from home.

Get creative and see how you could create content that zeroes in on what someone would search for!  

Click the image above to see Pinterest’s board

Pinterest’s Team said “Our team is curating a special board where Pinners can learn about coronavirus, browse inspiring content and find words of encouragement. Browse the board to get ideas for your next Pins—and maybe for your own life, too.” 

Toward the end of March, Pinterest introduced the Today tab for daily inspiration

 

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