Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble

Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble marketing strategy academy podcast with jen Vazquez

Email marketing is a time-tested and effective tool for turning casual interest into loyal customers. Amy Auble, founder of Alpine Start Media, offers her invaluable experience in the industry for businesses that want to master email marketing to scale.

What are email flows?

Email flows are automated emails sent to subscribers after they join your list, providing ongoing engagement opportunities to nurture them into customers.

Top 3 email flows every business needs

  1. Welcome flow: Immediately greet new subscribers, deliver any promised freebies, and set the tone for your brand.
  2. Post-purchase flow: Follow-up with customers to provide product education and support, preventing buyer’s remorse.
  3. Abandoned cart flow: Remind those who left items in their cart to complete their purchase.

Biggest mistakes in setting up email flows

  • Easily exploited discount codes: Protect your margins by using individualized codes (available through platforms like Klaviyo).
  • Not optimizing for mobile: Design emails for the majority of users, who read on their phones. Ensure readability.
  • Not segmenting lists: Tailor emails to recipients by behavior – did they purchase multiple times? Tailor the email accordingly.

How to personalize email flows

Segment your audience: Break your list into smaller groups based on actions (opened emails recently? Clicked on links?) and send tailored content.

Tools for creating killer email flows

Klaviyo: This platform Amy recommends due to its Shopify integration, reporting, segmentation tools, and unique coupon code feature.

Design platforms: Utilize Canva for adding a custom, eye-catching design element to your emails.

Want to Learn Pinterest

We are doing a new Pinterest Challenge to learn to use Pinterest to grow YOUR business!

How to measure email flow success

Deliverability: Verify your domain with your email provider to ensure your emails aren’t flagged as spam. This is key!

Open rates: Aim for a 45%+ open rate. This depends on your industry, however.

Click rates: Even a 1-3% click rate is good for product-based businesses. Focus on building rapport over time to increase this.

3 things that helped Amy grow her business

  1. Networking: Connecting with fellow entrepreneurs offers support, insights, and new opportunities.
  2. Hiring help: Delegate tasks you’re not skilled at, or that you hate, to free up time to focus on your strengths.
  3. Stress management: Work-life balance is essential. Listen to your energy, make time for self-care, and prevent burnout.

The importance of sending regular emails

Stay consistent: Regularly sending emails keeps you top-of-mind and builds trust with your audience. Aim for at least one per week.

Provide value: Share educational content, promote your services, and offer insights that your subscribers find engaging.

Amy’s services

If you need help with your email marketing or social media strategy, consider visiting Amy’s agency, Alpine Start Media, which specializes in sustainable brands.  

Here’s her information and freebie: “5 Ways to Grow Your Email List”:

Let’s take action!

Don’t delay, schedule time next week to apply Amy’s advice to your email marketing – these strategies have the potential to significantly impact your business growth.

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Website Wins: Secrets to Online Success You Need to Know with Emily Foster

Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Emily Foster is offering some amazing tips and hacks from the Marketing Strategy Academy with Jen Vazquez

Website Wins: Secrets to Online Success You Need to Know with Emily Foster

 Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Transcript below! 

Gifts:  Elevated Website Checklist

Where to Find NAME:

Listen to the Podcast or Watch on YouTube


Website Wins: Secrets to Online Success You Need to Know With Emily Foster

Jen Vazquez: [00:00:00] Have you ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Stick around because my next guest is sharing all about it.

Welcome back. And if you’re new here, I’m Jen Vazquez and I help hyper busy female service providers use Pinterest to book more clients and increase their income and impact.

And on this podcast, I host expert interviews. all about marketing so that you can always get better. If marketing is something that you want to learn more about for your business, please subscribe to our podcast or our YouTube channel because that’s how we grow. And today I am so excited to be chatting with Emily Foster of Emily Foster Creative.

Emily is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon, and working with creatives everywhere. She specializes in helping wedding [00:01:00] vendors and photographers stand out with personalized tailored branding and website design. She brings eight plus years of experience to helping business owners get clear on their brand strategy and then transforming that into a brand that connects with their ideal clients.

She lives in Portland, Oregon with her husband and her two cats. And , when she’s not working, you can find her reading, exploring local spots or planning to travel somewhere new. Welcome Emily.

Emily Foster: Hey, thank you so much for having me.

Jen Vazquez: , let’s dive in because I know everyone’s going to be eager to hear from you.

, we always start with this question because I love to find out, , all the different things that got you to where you are today. So tell us a little bit about how you got to where you are today in your business.

Emily Foster: , so I basically went to college for business originally. I went to university of Oregon where Nike was started. So I kind of went with the idea that I wanted to major in business, maybe like sports [00:02:00] business. They have a specific sports business major there and then work for Nike someday.

And then I also, was double majoring in journalism because I was always really interested in that. And basically, we had like a journalism and a business school. So I was learning a lot about communication and like art and then also business and kind of took that path. to end up focusing on advertising and specifically design.

So graduated kind of with a different kind of design degree. It wasn’t necessarily traditional art school design, but more like a strategic business oriented design degree. So that was really interesting to kind of come at it from that perspective. And then I worked in several agencies and, , I feel like they all had in common that they had kind of a startup vibe and just like that.

Hustle culture. So I feel like I had some qualities of an entrepreneur already where I was just doing a lot of different tasks in my roles and, , wasn’t necessarily always doing what I went to school for. So at the time I think, , I probably didn’t appreciate that as much. I think I was [00:03:00] kind of like, okay, well this isn’t exactly what I want to do.

But now as an entrepreneur, I think that’s super valuable. And then I also was always kind of dabbling a little bit in photography and even was interested in becoming like a wedding planner someday, , and doing event planning. My first actual, like, design project was in high school and it was planning a fundraising event and, , designing t shirts for it.

Like, I used Microsoft Publisher. It was so embarrassing. And then, , designing all the presentations and everything for that as well. So, , kind of always had that background. And then it wasn’t until 2021, , almost a full year into COVID. I was one of the last people to be laid off of my team at an events marketing agency.

they just basically had a lot of in person event clients and that’s kind of what happened, unfortunately, and really. Yeah, I kind of always sensed that there was this entrepreneur path for me. Like I wasn’t loving the nine to five structure and like being limited to taking just two weeks off a [00:04:00] year, kind of things like that.

But of course, I think a lot of us are terrified to make the jump. So. I kind of feel like it was like me being pushed into taking that path. And so when I was laid off, I, , kind of job hunted a little bit freelanced. And then ultimately that year ended up forming my business and deciding to niche with working with wedding pros and photographers.

I was planning my wedding at the time too. So it felt very strategic. Yeah, exactly. Like I was able to, , kind of say what worked and didn’t work about brands and websites that we were coming across, , both from the client perspective and then also from an actual web designer perspective too.

Jen Vazquez: very, very cool. So I have, was a wedding photographer since 2009. And recently at the end of last year, I’m switching into more of the, , brand photography because with my Pinterest marketing business and brand photography, it just all like fit together. , , I get you. So I, I got married before I was a [00:05:00] wedding photographer.

Billion years ago, , I have four adult kids and two of them got married. So from a mom perspective and a money perspective, looking at all the websites, they were looking at Instagram and saying, Oh, I went this person, I went this person. And then I’d look at their website and I was like, Ooh, you know?

So yeah, it’s a big problem obviously for wedding pros because we’re like one person wearing 18 million hats and oftentimes website is like the last thing to get done, like we’re just doing it ourselves, , but it is so effective to driving more leads. I, I’m very excited about this conversation.

Emily Foster: And it’s crazy too when you think about it, like on that topic, I think the wedding industry is the only one I’ve come across so far where you’re kind of expected to spend so much money, but then the websites and brands are so low quality. Like when you think about it, , some lawyers and accountants and dentists and things like that, their websites aren’t the best, but [00:06:00] usually they’re like.

Still somewhat professional and updated and maybe not the most artistic, but there are really like a lot of wedding venues in particular where ones that we came across where we’re like, okay, all of these minimum are going to be at least 3, 000. And these are from like 2000,

that weird point where like, we’re all small business owners, but it’s a luxury industry, like. It’s this weird point where you really have to care about your website, but you are charging premium prices.

Jen Vazquez: So let’s go ahead and dive in because I know everyone’s ears are perked at this point. What are the top three must have elements that you think every successful should include and why?

Emily Foster: Yeah. I think that branding is first. , so a very consistent professional brand, whatever that looks like for you. So I really believe that you could be a high end luxury vendor and have like the light and airy editorial look, or you could also be like colorful and bold or dark and moody. But Your branding needs to be high end and [00:07:00] it needs to be consistent.

And it’s just not something that I tend to see a lot from people who DIY their brands. So a professional high end brand, , which people forget about because they just want to jump to having a successful website and having it look good. But the brand is what makes it look good. Really. And then I would say clear messaging that really aligns with your clients.

So that comes from your brand strategy, which also motivates like the aesthetic of it. But this is all about your website copywriting, which isn’t the legal text on your website. That’s actually the text on your website, like the writing and the headlines and everything that is very sales driven, but also brand voice oriented.

so getting really clear on that and not using your website as. , an online resume or brochure, but actually using it as more like a digital billboard with more wording, , where you can really clearly express what it is that you provide and the value that you give to your clients. And then the third one, I feel like this is a controversial opinion.

To some [00:08:00] people, but to some web designers it is, where, like, I just think that you have to have SEO, working for you. And know that seems

Jen Vazquez: be controversial. That like top mistakes that people make.

Emily Foster: Yeah, but there are a lot of photographers, especially and other wedding pros out there who are like, well, my work speaks for itself.

I have my Instagram. I don’t really need SEO, but I just feel like you’re cutting yourself off from a huge source of traffic if you aren’t paying attention to that. And otherwise, like, why not just have, like, A Canva file or something that you’re linking from your Instagram bio. So SEO, which kind of relates to content, having really valuable content on your website that connects with people, not just like spammy backlinks and things like that that are driving traffic to your website.

Jen Vazquez: Yeah, a couple of things that pop up in my head on that is, , yes, our photo, you know, as a photographer, like I get that my photography speaks for itself. , but. What most photographers don’t think about because all they’re focusing [00:09:00] on is referrals, the SEO brings a new eyeballs on your content. This is people that you would never be able to touch on Instagram at all.

It’s search marketing. It’s within Google, and it works extraordinarily well, and it is great. It is non-negotiable, , if you wanna have a good, strong business with leads coming in. The other thing I wanna point out that is so important, and you touched on it a little bit, but I kind of wanna go deeper into it, is oftentimes, , and I’ll speak for myself as a photographer, I started out by saying, Hey, I’ve been photographing since 2009.

I, I, I, I, I, I, I, all the website and nobody about me.

Emily Foster: to you.

Jen Vazquez: one cares. All they care about is I want a photographer that I can like vibe with because I’ll be with that photographer more than my future husband on that day. And You need to talk directly to them. So like I completely changed over, obviously years ago now, but I [00:10:00] completely changed over and said, if you’re a fun, adventurous, playful couple, like that just says my ideal client.

And those three words, I’m talking to them and people contacted me from other states, even because they’re like, you just like spoke to me

Emily Foster: Yeah,

Jen Vazquez: people don’t realize how valuable that is.

Emily Foster: exactly. I feel like I love that you talked on, , reaching out from other states too, because that’s one of the reasons for SEO that I think it’s so important. A lot of it for creative businesses is going to be local SEO, like trying to rank for your or state. But what I see often is photographers, businesses just plummet when they move.

States. And, , because you have an Instagram following, but honestly, a lot of the time your Instagram following is referrals, like past clients and their networks. So if you move across the country, you’re kind of losing your referrals for a little while until you building up that network. And then, yeah, Instagram, we know, we don’t own that and it’s not evergreen content either.

So that’s why I love when you talk about [00:11:00] Pinterest, that’s another form of

Jen Vazquez: Yes.

Emily Foster: Right.

Jen Vazquez: Well, and let’s be honest, I mean, if we’re lucky, 3 percent of the people that have chosen to follow us even see our content. So like, it’s not robust. Period. The end.

Emily Foster: . Yeah. It’s limitless opportunity with SEO, so that’s kind of, I guess, probably its own podcast recording as well, but yeah, definitely connecting with your clients. , I was saying like, change I to you by making it more them and the problems that you’re solving and, kind of putting it harshly.

Most photographers have a very similar background, like not to

Jen Vazquez: grabbed a camera one day and decided to photographer. It’s just, cares?

Emily Foster: definitely, you’re totally unique and you have a unique perspective, obviously that you can share, but it’s not like we’re all brain surgeons saving the world. Like we don’t have like this, like super special story that people need to hear about all over your website. You should definitely have it somewhere on your website, but

Jen Vazquez: your About [00:12:00] Me, maybe, but even the About Me section should be more about them. And then you can touch on yourself at the bottom.

Emily Foster: right. Yeah. It needs to be really about what you’re selling and the value you provide with

Jen Vazquez: Yes. So, , and this is the other thing that I, I get triggered about because I feel like, there’s so many amazing photographers out there and they just don’t have this built into their website. How important is user experience in website design? And can you share some sort of simple changes maybe that would lead to some big improvement and engagement?

Emily Foster: Yes. fourth, , kind of answer to that question where you’re talking about top three. So lately I’ve been talking about like the top five pillars of your website and like first three that I said, and then also, , your user experience or website design and then brand strategy is kind of its own separate one. It’s like separate from

To all these things. Yeah. , user experience is huge and it’s kind of [00:13:00] crazy like how much people can miss the mark on this because it’s complicated. Like it’s legitimately like an entire master’s program that some people take is user experience for website design.

And then for me it was like a couple of classes in college basically, but, , thinking about what actions you want your, , visitors to take when they get to your website and making. sure that in general, you’re not making them click more than two times to get to something that is the end goal. So for most, , creative wedding businesses, it’s going to be contacting you or booking a call.

So. You really need to have some kind of contact button in your top navigation somewhere. , I always like to have a call to action or button in the top fold of your website, which is like that first section. , and that gets missed a ton for photographers, especially because we want to show your gorgeous, , galleries.

And there’s also certain website platforms that don’t let you kind of balance. like Squarespace, for example, right now, as of like early 2024, you can’t just like place a button on top of a beautiful [00:14:00] gallery. So there’s kind of customization without using code, I should say. You can do that if you customize

Jen Vazquez: Yes. It’s not drag and drop. Yes.

Emily Foster: right.

Yeah. So that kind of like, you kind of sacrifice some of the high end or unique look that you’re going for in order to follow these user experience rules in certain platforms. , . That would be something just making it really easy for them to contact you, , paying attention to your mobile experience because that gets forgotten so often.

And that’s thing about platforms, , when we’re talking about, like, Squarespace versus ShowIt or WordPress or Wix, so, optimizing that mobile view is difficult on some platforms, especially if you’re DIYing your website. Paying attention to that because probably the majority of your clients are visiting you through your mobile version of the website.

And then also making it super easy on the contact page for them to contact you. So not having a glitchy or really lengthy form. I feel like We tend to think that this is like some kind of application process. , [00:15:00] in reality, if you want to be competitive with other photographers in most sectors of industries, you need to have like a really short, easy to fill form because other people are making it simple for their clients.

So if you want to be able to get a lot of inquiries and book sales calls, like make it simple. , another little thing that I put, , on my lists for people usually is. to link your phone number or your email. So it’s just really easy for them to click it and then give you a call or shoot you an email.

That’s something that’s really often forgotten.

Jen Vazquez: Most people do not want to fill out a form. When they’re getting married, there’s so much work to do for getting married and they don’t want to be on 18 million email lists. So people try to , avoid that if possible. So I think that’s really smart to have a text or call or some, , , link to your email for sure.

Emily Foster: . Yeah, definitely. Like you don’t have to put your phone number on your website, but if you do just make it super easy for them to contact you. I’ve used the example a lot of when we were planning our own wedding and we were [00:16:00] kind of. In the middle of a venue tour day and trying to reach out to like planners and other vendors.

I just kind of closed out of websites where I couldn’t easily shoot them an email because I didn’t have the time, especially on mobile with some of these bad mobile sites. I didn’t have the time to fill out forms. And if I couldn’t easily click their email, if I had to copy and paste it and put it into my email client app, it just.

wasn’t going to work for me at that time because we were so busy that day. And that’s how little time you have is really like less than 20 minutes when someone’s in the car doing something else for their wedding or they’re on their break. So you have to think about like, how can we make it as easy as possible for them to get in touch right then.

Jen Vazquez: One other thing I’d love for you to touch on that wasn’t, , I wasn’t planning on asking this, but that totally piqued my curiosity. Cause I do hear this complaint for people planning weddings is to not very readily and clearly show where you are. . Sometimes people will land on your website from Pinterest or somewhere.

Right. And they’re just like [00:17:00] looking for that information. And they’re like, Oh, this person, I really like this person, but you can’t find anywhere on the website. If they’re in New York and I’m in California, like 90 percent of couples are not going to pay for travel. Some do. That’s great. But we, we kind of need to have some kind of area on there. Do you think?

Emily Foster: Yeah, definitely. And that’s essential for your SEO too. So, and if you can try to get more specific to like, if you’re living in a place like California or Texas, like it usually not is going to cut it, like to put just California or Texas, like try to put like Northern California, especially like if you aren’t willing to kind of cover that travel, like if you’re in LA and you don’t want to have to.

Pay for your own travel up to the Bay Area, or you’re not attracting like high enough clientele that can pay for that, then don’t put that,

Jen Vazquez: Yeah. I, I use Bay Area. I use San Jose, which is the city I live in. And I’ll sometimes use Northern California, but it [00:18:00] is sort of really clear when you get there. And I find, most photographers don’t. They’re like, but I can, I can travel anywhere. Sure. But some people want someone local. That’s just how it is.

Emily Foster: We even had the experience with our planning process where when we reached out to our videographer, who was already a referral and like we knew his area, he was like, Oh yeah, let me know if you want to, grab coffee, like for the sales call, instead of just jumping

Jen Vazquez: Yes.

Emily Foster: So there might be people who are looking for that experience. Not that you have to go out to coffee with every inquiry, but they might, after they book, they might want to meet with you in person like several times or at least have the option to.

Jen Vazquez: And it’s a large expense. So you should be somewhat flexible in my opinion.

Emily Foster: Yeah. And I think it also shows that, you know, the area, especially for like, if you offer engagement shoots or if you’re any other type of photographer, like booking family sessions or brand sessions, like it shows that you have local expertise.

Jen Vazquez: Yes.

Emily Foster: that’s [00:19:00] another way I know, like niching down is scary, but it’s really essential to getting more aligned clients.

Jen Vazquez: Yeah. And if you go and photograph in another state or another area, you can make a blog post on it. You have all that SEO on that blog post talking about the area. Whatever information you want on there. So it’s not that you will prevent from getting SEO for that location, but it is.

It’s just smart. And I feel like almost no one talks about it. And yet I think it, especially for Pinterest, being as successful on Pinterest by location is the way to get specific on Pinterest to get those clients.

Emily Foster: Yeah. I’m so glad that you touched on that. Thanks for asking about that.

Jen Vazquez: , in a sea of like endless information, what strategies do you find are most effective for creating content that not only attracts, but also retains attention?

Emily Foster: Yeah. I would say, , getting to know your audience really well, like getting really clear on who they are. And you might’ve heard of like client [00:20:00] avatars or client archetypes, but, , they’re not like shared a lot for nothing. So really putting together a persona of like what it is that they want from your kind of services.

And you can also get more data on this. By like talking to your current clients or past clients, asking them like what it was that helped you, , be the main choice that they chose and then have those kinds of like brand keywords essentially that people are talking about. So if it’s something about your style or your location, , have that kind of content and then also ask about like what their frequently asked questions were of like, , things that you hear over and over again and what kind of problems you can basically solve.

So. Getting that like strategic information helps first. And then for actually finding the content on your website and building that, , working preferably with a copywriter if you can. So we have copywriting services at Emily Foster Creative and working with someone who can be very, , clear with the messaging and speak to that ideal client.

And then that’s kind of like more of the [00:21:00] brand like sales oriented side. And then when we’re talking like content, informational things like your blog posts. and like social media content and things like that, , doing keyword research can help a lot. So there are all kinds of different platforms. One that I use is Uber suggest, , doing keyword research there and literally typing these questions and topics in and seeing what comes up and how many people are searching it each month to see like, what are the most popular topics? Because it’ll always surprise you. Like I always have clients saying, Oh, I want to write a blog post about this.

And then we look it up and it’s like, yeah, no one’s really asking that. And it doesn’t mean it can’t be a good blog post eventually, but with limited time and resources, it’s like, where do you want to spend the most time and get the most ROI? , so getting that data. Can help you make that decision. And then, , speaking in your brand voice when you answer those questions.

So when I say answer those questions, like literally do the keyword research, write a blog outline and a blog post to answer this popular question. Like maybe an example is, . Engagement shoot ideas in San [00:22:00] Jose or something, and then write blog post about it. Use your work. If you are a photographer, like use your work and optimize all of that.

And there are tons of like little nitty gritty SEO optimization details we could get into for blog posts. And then, , basically publish that and share it everywhere. And then you have that also available, not only kind of working for you as evergreen content, but also as a helpful little assistant. If you start to get that question again from clients, you can send them the link and be like, Oh, actually I covered that here. or if you want potential clients, like after you get off a sales call, you could say, Hey, check out my blog post on this. And it’s just another way to offer free value to people who are either debating if they want to work with you or who are assigned client.

Jen Vazquez: Yeah. , at one point I had so many different, so much educational content on wedding planning and just weddings in general that I created sort of a, an auto email that went out to people that booked me that said, here’s five of my top blogs that help people in planning [00:23:00] their weddings. It was super simple cause I already had it, but I can’t tell you the feedback that I got Just being helpful like that, and it sounds wild, but , I got more replies and engagement on that one email than almost anything else.

Emily Foster: Wow. I love that. Yeah. And that’s the beauty of like doing all of this upfront kind of work and then being able to repurpose it for your email and Pinterest and Instagram all of these things is you can do a lot less work in the future. Once you have these kind of like, , starting content ideas done.

Jen Vazquez: Yeah, exactly. , what is a story or, , something you can share with us on how website analytics lead to an unexpected breakthrough of traffic or sales. Because I really want our audience to know sort of how they can leverage understanding the analytics on your website can actually lead to sales.

Emily Foster: Yeah, I have a couple examples. So, um, the first one is when I [00:24:00] was reviewing some analytics, actually, this happened with two different venue clients in two different states, but reviewing their analytics, and they both, , had it been an investing in the Knot subscription. , and I actually should probably be more vague about that, but they like, basically, when you’re talking about listings, there’s nothing wrong with The Knot.

So I wanted to preface it with that. , I know that it’s not the best fit for everyone. Like you might’ve had I’ve heard of other content related to the knot, but it could be a great fit. So just kind of want to put that out there. , but looking at your analytics can help you decide if for your business listings, like the knot or wedding wire or celebration society, I think is one, like all of these different platforms deciding if it’s worth your investment. and sometimes it is, but for these two particular clients, we were looking at their analytics and the traffic that just organic social was bringing in versus, these other lists. Um,

Jen Vazquez: for. Yes.

Emily Foster: then also I’ve heard the other side of that from other clients. Like when they first come to me [00:25:00] is like, they’re like, I’m investing all of this money and they haven’t even looked at their traffic from it, but they just already know that sales aren’t good because of that, because they’re getting inquiries that just really aren’t aligned.

And that is a really clear, kind of like the reverse side of sales, of knowing where to spend your money to get more inquiries. And then also being prepared, , by attracting better aligned clients, because if you are getting traffic through these sources, but then you’re feeling like some kind of disconnect on your sales calls because these people don’t have a budget to work with you, or they don’t like the kind of service that you provide, like the quality or something, then it could be a sign that you have to kind of adjust from there.

So actually being able to look at like the source traffic on your website, it’s like, , called source slash medium. On your Google analytics page, , can help you see where to spend your money for sales. , and then the other example is by looking at, , kind of the analytics of other people, basically.

So when we were talking about keyword research, , [00:26:00] doing. Like competitor research through keyword platforms like Uber suggests and everything. And this is like one of the best, almost free ways to figure out what kind of content can help you with traffic and the sales on your website.

So an example is a photographer client that I have. And, we were looking at certain locations that she shoots in for her couple’s shoots. And we found one that was super popular based on like competitors doing it and We actually just wrote a blog post like three to four weeks ago and it published like two weeks ago and it’s already getting traffic to it. And like on, like, we don’t really have pages of Google anymore, but it’s like position 13 on Google

Jen Vazquez: Oh, that’s so good.

Emily Foster: yeah. And it was just from doing

Jen Vazquez: In such a short period of time.

Emily Foster: Yeah, yeah, which doesn’t always happen as know with Google or Pinterest. It can take time, but we just found a really good keyword and I was able to like, look at competitors and see what they were doing and then kind of find her unique takes to try to [00:27:00] get, , Like a unique stance on it.

So we’ll see based on that, if we can try to rank her higher than the other people, like to get to number one eventually. But, , that is something that can really help with your analytics is just looking at like what’s working for other people. And then because you’re also an expert in your industry, like how can you provide a unique take for

Jen Vazquez: Yeah, in your own words, , we’re not suggesting copying, because I always like to make that disclaimer. , but, you know, using keywords that maybe you’re competitor has that you are in a similar sort of space on is really helpful because if they’re ranking for certain keywords and you can create a really good informative, I feel like Google’s really going by the way of information versus keywords.

Like keywords can get you noticed, but it’s the information and the value of that information. I believe that ends up really helping to rank, which is probably what happened though that that blog post of your clients.

Emily Foster: definitely. Especially if there’s some kind of extra value you can add. Like, for [00:28:00] example, if we were talking about the specific location for this photographer, maybe some competitors just wrote a blog post about the location and like shared some photography of their shoots in that area. but then like we kind of did that, but then also added other value, like here are some preferred vendors that I work with around here and then linking out to their website and,

Jen Vazquez: yes.

Emily Foster: We even created like a lead magnet too at the bottom or like a freebie that was like she could start getting emails on her list and then also provide some free advice for like here are some places to stay in this area. And then also, , some itinerary ideas for going So yeah, I that is a standout.

Jen Vazquez: Yes. So let’s go ahead and dive in now. What are your favorite website platforms for creative business owners and why?

Emily Foster: Yeah. , my number one favorite is Show It for creative service providers. I’m not sure how much people have heard of it when they’re listening, but for especially photographers and wedding pros, people who are just [00:29:00] selling pretty much just services and maybe like minimal digital products and things like that.

Show It is definitely the way to go, especially for showcasing your work, , writing SEO optimized blogs. Like it’s a little bit more of a modern and easier to use feel than most WordPress. , Platforms, and then it’s also requires less code typically than like Squarespace and some other platforms. So that would be like number one.

And then I don’t think it’s really relevant to many listeners, but if we were looking at product based businesses, I think Shopify is definitely, , one of the easiest platforms to use just because of the back end and everything, which you can actually integrate, , a version of Shopify. It’s called Shopify starter plan.

And it used to be called like Shopify light and you can integrate that with show it. So if you are a photographer or a florist, but most of your sales are for weddings and like service based florals, but you have like a very small shop. You can still sell products, , through Shopify and integrate it with show it so that you can have really like easy, , code free customization with show it. And then some of the product [00:30:00] capabilities through Shopify.

Jen Vazquez: Very very good. , , , as we’re wrapping up a little bit here, what are three things that have helped you to grow your business? Could be tools, advice, really anything. But what are the top three things? That you think have helped you grow your business.

Emily Foster: Yeah, I would say the first one is kind of like mindset advice. , Marie Forleo, if you’ve heard of her, , said, like, always be marketing. So that’s something that’s helped me. And I know it’s annoying for some people who don’t love marketing, but I come from a back. I think it kind of comes natural to me, but I’m always doing something pretty much every week to either work on my Instagram or Pinterest or blog or, , being parts of podcasts and summits and things.

So just always being in that mindset and, , also being open to like always having conversations about your services and what you provide. Like one thing I’ve noticed about the most successful entrepreneurs is that They’re not always working in the sense that they have no work life balance, but they are always working where like their [00:31:00] business is part of their identity.

So if you’re on vacation, you’re still taking a break from work and you’re not actively like editing on your laptop, but you might run into someone and talk about how you’re a photographer. So, , just like always being ready to have those conversations, always be marketing is one piece of advice. , the other one is a tool I would say, , Dub Sotto or some kind of CRM set up, , is just substantially helpful. I can’t even imagine running a business without something like that now, whether it’s like Dub Sotto or HoneyBook or aisle planner for wedding pros.

Jen Vazquez: it bottom line. It frees up your time. It makes things automated so that you’re not having to reinvent the wheel every single client. It’s just necessary. I will say totally

Emily Foster: yeah, it is like I think I had maybe the first few months of my business where I was sending like PDF contracts and figuring out payments and it just like takes so much out of that and I know I see it a lot for especially photographers when they’re starting of like they don’t want to [00:32:00] pay processing fees and they don’t want to pay 350 a year for a CRM.

But I like can’t even imagine it now. Like, I have so much content in there that it’s going to be a huge project. If I ever want to transfer or get rid of it to like get all that client information out of there. , so a CRM system to rely on. , and then I would say the other one is like business friendships and peers and just having people that you can, .

Network with communicate with like bounce ideas off of I think is so essential because we are alone a lot in our businesses and I think community over competition is so huge with everything like being willing to share your prices and talk about those kinds of things with your friends and then also like being able to have someone where maybe you have a difficult client situation or you’re in bit of a slower season like just the validation, , that what you’re going through is normal and having that like substantially helps your business grow.

Jen Vazquez: agree. Before we get to the gift that you are [00:33:00] sharing with everyone. Tell us about the services that you provide in case anyone’s been listening and is thinking, Hmm, I really need to work with Emily.

Emily Foster: Yeah. , so I work with business owners basically at every stage. I really, especially over the last year, I tried to. Model my business so that I can help, , like newborn photographers, not literally newborn photographers, but that’s great too. I would love to work with more newborn photographers. , but like if you’re at the baby stage of your business all the way to, if you’re like 25 years in business.

So I have show it website templates for sale that are in the four 450 range. If you are looking for kind of a DIY solution, there’s also payment plans on those if four 450 even is like too much to invest right away. And then I. . , which is great because some people, even if they do have the money to invest, they kind of want to do things themselves.

So, and then I have one to one services. I have, , a variety of like a website in a day, which is a template customization. So we use one of those templates and then I completely do everything for you. So you don’t have. to worry about editing, , like [00:34:00] optimizing your own images for SEO and adding your copy and things like that.

Basically, I ask you for images and copy and then customize. And then from there it’s very bespoke services. So website in a week, , branding and website design combination. So we’ll work on your brand strategy, , create custom branding design, and then create a customized website. And then, , also retainer services too, once you’re a client.

Ongoing like blogging and marketing support and SEO support to help you grow. And then the ultimate package is like kind of all of the above, , like everything that we talked about, , I call it the all inclusive experience. And that’s kind of like hitting the easy button for your business. , so that is like those intensive start around 2, 500 and then the all inclusive experience starts at 10, 000, where we just do everything for your business.

There’s payment plans and it’s a longer process, but that way you don’t have to worry about writing your own messaging or designing your own branding or anything like that. And it really sets you up for the ultimate [00:35:00] like website design success.

Jen Vazquez: Yeah. I think also too, that’s really good for people who have a full time job and want to make photography their full time business. It’s a great way to pay for that while you’re working and then have it be ready and set

Emily Foster: Oh

Jen Vazquez: yeah. over. So

And you have the money from your full time job to be able to help pay for this as you’re still working and , trying to move into running your own business. That’s amazing. So tell everyone about what your freebie is and how it’s going to help our audience.

Emily Foster: Yeah. So it’s the elevated website checklist and it’s basically 20 action items to update on your website. , and about 10 of them are kind of these big picture items. So getting nitty gritty about like your copywriting and your brand design. And then the last 10 or so are really actionable steps of things that you can update hopefully today or this week to really start making a difference on your website.

Jen Vazquez: Amazing. Thank you. So much for your valuable advice and your time today because time is money. , and if any of you listening or watching [00:36:00] found some ideas and tips that you can implement in your business, we would love for you to leave a review. Now go out there and do something good for your business, like downloading Emily’s downloads so that you can go in and sort of assess everything that’s going on and then connecting with her. If you need additional help, have a great day. Bye.

Emily Foster: Thank you. Bye.

Have a great day.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Emily Foster is offering some amazing tips and hacks from the Marketing Strategy Academy with Jen Vazquez
Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Emily Foster is offering some amazing tips and hacks from the Marketing Strategy Academy with Jen Vazquez
Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Emily Foster is offering some amazing tips and hacks from the Marketing Strategy Academy with Jen Vazquez
Ever wondered what makes a website not just good, but great? What secrets are top brands using to pull in traffic and convert visitors into loyal fans? Emily Foster is offering some amazing tips and hacks from the Marketing Strategy Academy with Jen Vazquez

My Top 15 Podcast Episodes of 2023 for Marketing Strategy Academy

The Top 15 Podcast Episodes of 2023 for Marketing Strategy Academy by Jen Vazquez Media

The Top 15 Podcast Episodes of 2023

Are you ready to turbocharge your business growth through the power of audio? I’ve carefully curated the Top 15 Podcast Episodes of 2023 that are essential for every female service provider. These episodes are filled with practical insights, cutting-edge strategies, and a sprinkle of excitement to ensure you stay captivated and empowered. Let’s hit that play button and embark on a journey of auditory enlightenment!

Most Popular Podcast #1

Most Popular Podcast #2

Most Popular Podcast #3

Most Popular Podcast #4

Most Popular Podcast #5


Most Popular Podcast #6

Most Popular Podcast #7


Most Popular Podcast #8

Most Popular Podcast #9

Most Popular Podcast #10

Most Popular Podcast #11

Most Popular Podcast #12

Most Popular Podcast #13

Most Popular Podcast #14

Most Popular Podcast #15


In this compilation of our top 15 podcast episodes, you’re not just a listener – you’re on a transformative journey of growth and development. Each episode serves as a vital building block on your path to digital excellence.

I warmly invite you to subscribe to our podcast channel. By becoming part of our community, you can follow along, learn, and translate your strategies into resounding successes. Together, let’s illuminate your business’s radiance, making this year shine brighter than ever!”

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media

Wedding Business SEO Unveiled with Nergis Yuksel

Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast

Wedding Business SEO Unveiled with Nergis Yuksel

Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around.


Jen Vazquez:  Are you a wedding pro or other local-based business looking to book more clients? If so, you are in the right place and my guest will be sharing all about that and more. Welcome back if you’re new here. I’m Jen Vasquez. I help hyper-busy female service providers use Pinterest to book more clients and increase their income and impact. On this podcast, I have the pleasure of hosting experts in the marketing industry, and it’s one of my favorite things to do each week. If marketing is something that you really wanna learn more about, for your business, we would love to invite you to subscribe to our YouTube channel or our podcast today I’m excited to be chatting with Nergis Yuksell. She is a wedding SEO consultant, mindful advocate, and digital nomad lover of Yorkshire Tea. We just had a full conversation before we went live, Esther and Eric Candies, and a good disco playlist. You and I. Are like best friends, because I love my tea and I love a good disco playlist.  My entire wedding was disco music.  If you didn’t guess it already, a former wedding planner with over five years in the UK’s luxury wedding planning scene. So she does know all things about weddings, but if you’re not a wedding pro, fear not. And listen further, ’cause you will get some really good information here Nergis brings to the table a refined blend of luxury event management and digital marketing experience. She specializes in aiding service-based small businesses with a particular emphasis on wedding SEO. Her passion is teaching Wedding business owners how to do SEO, demystifying the process, and showing them that it doesn’t need to be complicated in marrying her depth of understanding of the wedding industry.  With adept SEO expertise, Nergis provides a uniquely tailored approach to digital marketing because, let’s be honest, when it comes to the wedding industry or a local business, and SEO, there are some things we need to talk about today, that people often overlook or listen to, sort of general SEO advice. So this is gonna be the podcast for you. Welcome, Nergis thank you so much for being here.

Nergis Yuksel: Well, thank you for having me. I’m excited for this.

Jen Vazquez: Me too. a large portion of our listeners are wedding pros and local service businesses, so I think we’re gonna be right up there ally. But again, if you’re not, take a listen ’cause There’s gonna be some good information for you here. We always start with this question, and I love how everyone takes this windy route in different jobs and education and all those things to become the business that you are today.  So tell us a little bit about your origins and how you got to where you are.

Nergis Yuksel: Sure. so yeah, mine was not a standard route. I’m originally from Istanbul, Turkey, , as you can guess from my name, so I studied psychology, and clinical psychology, and I thought I was going to be a therapist. and then I came to the UK to do my master’s. I fell in love. With the country. and I wanted to stay and it was just so, it was going to be tough to be, a therapist in the UK as a Turkish national. Um, ’cause you know, there are lots of like things around it. I was, okay, do I wanna do psychology or do I wanna stay in the UK? What’s, you know, what’s more dominant? I was like, you know what? I am going to stay in the UK ’cause I believe, that, you know, there’s no one patch for anyone, right? We can find lots of different passions. then I was like, okay, what can I do? Um, I always [00:04:00] loved weddings. Um, I always loved organizing, so I found myself in the, um, events and wedding industry. I did that for five years. I loved it. Um, as you mentioned, so I did work with, a company called Liz Linkletter Events, uh, doing like luxury events, just not in the uk but also Europe. amazing. I loved it. But then Covid happened, and that was really dark times, especially, I mean, for everyone, but especially for weddings and events.

Nergis Yuksel: Industries was like I mean, I don’t even wanna remember those days. what we were doing was just like postponing wedding off the wedding. Um, and nothing else. And I’m a high achiever, I have to say. I, I just, I can’t just sit at home and not do anything. I like finding projects for myself.

Nergis Yuksel: So I was like, okay. I have too much time on my hand, what do I do? I was always interested in SEO. Like I, I knew about SEO like every business owner, but I just never really [00:05:00] understood what it was. The only thing, like I knew was like, okay, something to do with blogging. I, I never actually really know what it was, and it’s always sounded also a bit technical.

Nergis Yuksel: So, when I was basically at lockdown sitting at home, I decided to, um, learn more about SEO. Um, I started a blog for myself, an interview, design blog. I tested my knowledge, and I, I, I just loved it as I read and learned more about it and tested it. I just find it interesting. Also, I have no technical background, like whatsoever. I don’t know if coding, but just like minimal. I’m like your usual girl. So yeah, I was like really curious. I was like, okay, so what it means to be an SEO person? I started looking for jobs, and I found I was bored and I loved doing projects.

Nergis Yuksel: I also started like taking up on SubHub hobbies, like, embroidery and knitting. And I was ordering my supplies online from this e-commerce company, called love crafts. Uh, when I was just like looking for SEO jobs to see what it means. I just miraculously, so an entry-level SEO job for Love Crafts.

Nergis Yuksel: And I was like, wait a minute. I am buying from this company. I love them. And I was like, this is surely like something is going on here. The universe is trying to tell me

Jen Vazquez: Totally. The universe. I always say it’s like a love shove, right? It’s the universe is getting you, pushing you forward.

Nergis Yuksel: I, exactly. So I was like, okay, I need to apply. I applied and I got the job. and then obviously I was like, okay, this is happening. so I decided to quit weddings. and I started as an SEOI did it for, about two years in-house for this e-commerce company. I could safely say that I was thrown into the deep end ’cause I think big e-commerce, SEO is, that’s where things could get complicated and confusing. And I think that’s why Mostly the information out there is all about these huge websites, and that’s what confuses people. But we will, we could talk [00:07:00] about that, Oh, we will

Nergis Yuksel: and, yeah. And then I just really missed the wedding industry. You know, I just missed being with the creative people, the wedding suppliers. That was one of the things I loved about my job. Like, I was spending my days talking to different suppliers, right? I need to find a way to merge these two things that I love now. and I decided to offer my services for, mainly for local businesses, local service-based businesses, but with, you know, the main focus on the wedding industry. ’cause I just, love wedding businesses and weddings in general.

Jen Vazquez: Yeah, what the wedding businesses are a different animal. ,

Nergis Yuksel: Yes. Yeah.

Jen Vazquez: SEO, and the fact that you have such good experience in the wedding industry and SEO makes, that’s like a perfect niche for you, for sure, for wedding businesses navigating through. let’s be honest, every industry says we’ve got a crowded industry, really, but the wedding industry is very crowded. Like you could throw a rock and, and [00:08:00] hit a wedding photographer or a wedding planner these days. why should SEO be a sort of non-negotiable investment? And how does it strategically fit into an overall marketing plan?

Nergis Yuksel: So let’s start with this. Now, recently I got engaged and now I’m. Also

Jen Vazquez: So now you’re seeing it from the other

Nergis Yuksel: exactly. exactly. Um, but you’re right. I mean, there are tons of wording suppliers out there that’s, it’s, it’s very competitive, it’s a very crowded industry and it’s getting more competitive every day. you need to have good, solid marketing to just, you know, to be in front of the couples who are looking for you.  Right. first of all, for any business, This is a long-term investment, right? I mean, we, SEOs keep saying that, but that’s true. ’cause initially, yes, maybe you need to put in the time or the, you know, money if you wanna work with someone or if you wanna do it on your own, which per perfectly possible, anyone can [00:09:00] do it by the way. yeah, it requires a bit of time in the beginning, but everything you do today brings you results for years to come. And then I think that’s valuable. ’cause nowadays, like it’s very similar to Pinterest. ’cause Pinterest

Jen Vazquez: was gonna say, they’re

Nergis Yuksel: engine. ,yeah,

Jen Vazquez: It’s search engine Marketing is only SEO Google and YouTube, right? Everything else o oftentimes is social media and a lot of people. Are on social media ’cause that’s what they like, know and use personally a lot. But honestly, the biggest bang for your time or even your investment dollar on search marketing platforms gives you years, and years of love back. So it’s like a really good return on your time investment as well as your monetary.

Nergis Yuksel: exactly. And like with others like less like Instagram and all the other social, which by the way, I love Instagram. I [00:10:00] personally love it as a platform. But like what you do is you put out content, right? And it’s there for maybe 48 hours. If you’re lucky, then, that content is gone. So you need to constantly produce content and. If we be honest, especially with the end wedding industry, it’s first of all, everyone is so busy, right? Like your day-to-day is already busy anyway. And most of the time, even the very high-end luxury suppliers who do this amazing weather, most of the time it’s just one person, maybe with an assistant or one full-time employee. But mostly in the wedding industry you work with freelancers, so you don’t have time to put out content there every day or even maybe two, twice a week, right? This is what we had when I was a wedding industry supplier and also with my clients is no one has that time and it stresses people out, right? and if you’re only focusing on social media, then what do you do when you are so busy [00:11:00] you can’t put out the post,

Jen Vazquez: And disappear from the social during the busy season. It’s not, it’s not even a, a possible sometimes. Yeah.

Nergis Yuksel: No, no, but like when you have SEO, so like search Google, Pinterest, what it gives you is it gives you that luxury to have those quiet moments on social media. Because even if you’re not posting, people will still find you on Google they will book a call with you. They will get in touch with you even if you’re not doing anything. Like I’m a digital nomad. Right. And I also, I’m like. There are times when I’m really busy, so I don’t always post on Instagram. There are times that I just wanna step away, even just to have time with my family, right? My family lives in Istanbul When I go, I don’t wanna work, I don’t wanna think about posting, I just wanna be there. with my family, whenever I’m, I have two weeks breaks, uh, Instagram, I still get like calendar bookings. People who find me on SEO, like on Google. so that’s like the biggest luxury item think any business can have. and that’s I think why SEO, I mean to me is like non-negotiable and it should be the one thing you need to do if you pick just one thing for your marketing. ‘ cause that’s just going to give you so much freedom.

Jen Vazquez: . I also feel like some people will invest in it and it’s kind of a one-and-done. And the problem with that is, as you pivot your business or as the keywords online change for new different generations, they’re gonna use different keywords. You do have to keep it up. So even if you invest and get someone to help you, you’re still gonna have to invest more time. it’s again, so minimal compared to social media that it’s . Like the positive thing to do, if I don’t have time to create a new blog post, I’ll just take an old blog post from years ago, and update it with all the current information in my current photos. Right. And instantly [00:13:00] I have another hit out there and feels easier.

Nergis Yuksel: Yeah. Yeah, exactly. Exactly. Yeah. definitely. I always say, that think best way to do marketing is to focus on your website, like your long-form blog content, your service pages. Just make sure they’re optimized and make you, that your primary one, right? And then once you have that, you can just repurpose that content, right? You. Pinterest love Pinterest because it’s so easy, it’s so beautiful, so visual, and it’s incredible, especially for the wedding industry. ’cause everyone, all the couples are going to go there to get inspiration. That’s basically, I’m spending most of my time on Pinterest nowadays, uh, to do that. Um, then you can, yeah, when you have like one blog post or a gallery, or even your service page like it’s, you’re going to have already had so much nicer visuals on your website anyways. So it’s just pinning that on Pinterest and that’s so easy. and then, Instagram, again, like from one post, from one gallery, you can create tons of Instagram posts. Right,

Jen Vazquez: each blog post can be five to seven different Instagram and you can repeat those posts after each year, especially, especially if you’re in the wedding industry. Because you have a client usually once. I mean, I’ve had a couple of repeats over the 15 years I’ve been in the wedding industry, but in general, you have a whole new influx of people all the time,so you can just have those on repeat if you want.

Nergis Yuksel: Yeah, exactly. And I think what also happened is, is like, I remember during my wedding planning days, we would like, yeah, we would like repurpose the same images. and especially, you know, you have some like this like really knockout images and people don’t mind them seeing them. They just love it. We used to put, and they, they would get so much love and people would come, oh my God, I forgot about this one. It’s so beautiful. And that’s the beauty of, I guess with uh, any creative business really, but especially for the wedding industry. ‘ cause you have

Jen Vazquez: You have thousands and thousands of images from each wedding. It’s like you [00:15:00] Yeah. We’re, you’re in a good situation, especially if you make friends with the wedding photographer that did the wedding that you are a part of. We love to share those photos with you guys because you’re getting ’em out there and tagging us like that. That’s the beauty of the wedding industry is you’ve got a lot of people to tag, so you get shared a whole lot more. can, you shed light on the interplay between SEO and other marketing efforts to create a cohesive but effective strategy for attracting those ideal clients that you want to book?

Nergis Yuksel: So first of all, I, I always say this to my clients as well, you need to be quite clear on what your brand is. Like what, how does your brand feel? Who are your target audience? Like who are you talking to? What’s your brand voice? ’cause like with SEO as well, you want to come across as who you are. You know, this is like authentic marketing and that’s what’s important.And some people think that, oh, if I’m going to do an SEO or it’s going to sound robotic, it’s going to be like this. No. Like if you’re doing that last, you’re not doing it. Right. Right. So, so I see you need to make sure that you have this coherent brand across all your channels, that you are like authentically yourself, and that resonate with whoever your ideal clients are. and then I always say like, I. search marketing and social goes hand in hand and they complemented each other so well because let’s be honest. Yeah, let’s be honest. Like if, if someone finds you on Google, they are going to want to check you out on Instagram, like pretty

Jen Vazquez: Yeah, that’s, that’s part of the client journey on Pinterest also, is that once they click on a pin and they go to your website. And they’re interested. The first thing they’re gonna do is look on Instagram to see all your current work, which of course it doesn’t have to be current, but that’s, that’s what is in their mind. And months later when they decide to potentially reach out to you and you ask them how they found you, they’re gonna say Instagram. So we use more clarifying questions because I did this in 2020. I, I, I say this a lot on my podcast, so I know I’m repeating myself. But in 2020 and 2021 and 2022, I reached out to former, clients and asked them like how they found me, that they had said Instagram and whether were they referred by someone or did they use a hashtag? ’cause I was really identifying my marketing process and which worked. And something like 70 ish percent of the people that said Instagram actually found me from a blog post or Pinterest. That’s huge because that’s like where you get new eyeballs and then Instagram and your email are that nurturing process.

Nergis Yuksel: Yeah, exactly. It’s also like, so it may be that someone found you like on Instagram and they started following you. ’cause like this process also long, right? It’s not just someone who decided to get engaged or decided to invest in a service and they’re looking for it. Right? They will be following suppliers even before they get engaged. Or if it’s in another local business they will be. Instagram mar, well you don’t always see the people you are following. I sometimes I’m just suddenly realizing and I’m like, oh my God, I completely forgot about this person. Amazing.

Jen Vazquez: It’s like 3% of the people that follow you see your posts. That’s insane.

Nergis Yuksel: is, it is, it is insane. yeah, that’s the downside. but yeah. So let’s say someone is already following you, but they’ve forgotten about you because they’re not seeing you on Instagram. Right. And then when it’s time for them to invest in that service, went on Google or Pinterest and they search for your business came up. I mean, that’s just automatically they’re going to be like, oh, I know this supplier. You know, it’s just, it’s really valuable to be on all these platforms. cause like, it doesn’t matter where people start their journey from, it’s just they’re going, they are going to be checking you out on different places. And if you come across on [00:19:00] those different platforms, they’re automatically going to start trusting you more and more. So, yeah, I think it’s really important. I always say like, your website is like, your initial like shop front. They come and find you, they check you out, they browse, they like you, and then they come to your Instagram. Maybe the same with Pinterest. And then that’s where you have this like really getting to know each other. They start to get to know you, like you, and then yeah, if they resonate with you, they’re going to get in touch and, and book you.

Jen Vazquez: And so often people, who book me are not even following me, but they talk about something I posted. So it doesn’t mean that they’re even following you on Instagram, but they’re stalking you. They’re, they’re looking at your posts, they’re going to your page, specifically your Instagram site to see the new things that you’re putting on there, which is quite interesting. I just would assume people would follow, and that’s not the case. So good to note in, an industry as unique as [00:20:00] like weddings. But also for local businesses. What makes SEO different and distinct from general SEO practices and why might, general SEO advice not be helpful for the local type of service industry?

Nergis Yuksel: of all, even with the local businesses, right? Every business, every niche is different depending on what your services. So I always say like, take every SEO advice with a bit of pinch of salt. ’cause it may not be the right advice for your business. Um, and that’s why I think it’s really important.Like there is, the good thing with SEO and the industry is there’s so much free information out there, right? But that also makes it so confusing, so complicated. You don’t know which one is right for you. so it’s really good to be mindful of those things. For a local, local business, right? It’s like, it’s really important to use for keywords. So what people search for, they are probably going to be searching for certain locations, cities, and towns. So you automatically have those things to be mindful of and it actually opens up a lot and lot of opportunities, especially if you are a service business, that you’re not just based in one area, but like you can travel around, like for example, like wedding businesses. Wedding suppliers. Like you may be based in, let’s say because I’m from UK I’m gonna say London, but you, you’re probably offering your services around the UK, right? So there it opens up so many possibilities, um, and we can talk about that, how to do that strategically. and the other thing is, so this. It could sound a bit controversial so blogging is really important, right? But blogging is just one part of your SEO strategy. to be honest, especially in the wedding industry, and we can go deep in this, not everyone needs to blog traditionally and blog all the time. And that’s the beauty of the wedding industry because it’s so distinct. Um, and that’s where, for example, certain businesses, if it’s more in the area of, for example, while being held finances. It’s very different than the wedding industry because, with those businesses, you actually can hurt people’s life, right? So Google is much more strict. So you need to show Google that you have super authority. And the way to do that is to write lots of informative blog posts. Lots of, get lots of backlinks, and to show that you are an expert on that area, right? Otherwise, it’s so competitive to rank. Whereas when it comes to the wedding industry, you’re not going to risk anything in someone’s life. You’re, it’s just like a nice industry. You’re giving information, providing information, valuable information, inspiration. So it’s slightly different. You don’t need to push out blog posts that much. what you need to do is like. So we always talk about value, value, value, right? But what is value is also different in different businesses. So for the wedding industry for example, your value is first of all, yes, giving useful information. So if someone is wanna know more about wedding planning,  like the budgets, picking a venue, how to pick a photographer, just providing those tips, that’s value. But the other thing is inspiration, right?Inspiration is value. and how we do that is by providing specific galleries, portfolio pages, shoving out or like beautiful work out there. ’cause that is value that couples are going to wanna see the inspiration for their wedding. is slightly different. We need to look at it from a slightly different perspective. Understand that the main thing with SEO is really understanding what our ideal clients are looking for. Know what they wanna know what they’re looking for, what they want. Right. And then just provide that, that’s all Google wants. so yeah, it’s, it’s distinct. It’s really important to understand those differences and come up with your strategy. Right. And like I always say, like, people come to me always, they’re like, oh, and I guess I heard that I need to blog all the time. It’s like, I don’t love writing, or I don’t know, like how, how often should I write? [00:24:00] How should my, like what should I write about how long should my blog post? I don’t like saying set answers ’cause it’s different, right? It depends on your business goals. Like what’s your, oh, that’s other, what’s your business goals? What do you wanna get? And then after that you can come up with, okay, what content is going to be useful for me? Is it going to be galleries? Is it going to be, uh, blog posts? And how often do I need to have that? And it’s again, like looking at, let’s say, right, someone wants to get more winter bookings. ’cause winter is usually a very quiet time for the wedding industry, right? if they wanna increase their winter bookings, then okay, we’ll think about that. First of all, you need to think if it’s winter, you probably wanna start thinking about that content and publish it months before that. ’cause it takes time.uh,

Jen Vazquez: Same with Pinterest. For anyone listening,

Nergis Yuksel: then you need to think about, so what do I have, right? can write a blog post explaining Why it is amazing to have a winter [00:25:00] wedding. What makes winter wedding special tips on planning a winter wedding for photographers, for example? ’cause it’s different, like the light is different, like what to pay attention to for winter wedding  So that’s

Jen Vazquez: Or, or tips or tips to have at your winter wedding to make guests comfortable, right?

Nergis Yuksel: Yeah. Yes. and then also you can think about if you’ve already had a winter wedding before, right? If you already have beautiful images, then maybe you say, actually I’m just going to target certain keywords. Maybe it’s like, I don’t know, a chic winter wedding in London. It could also be a specific venue. And then you create a beautiful portfolio with your images. Optimizing your images and we can talk about that. Or I have a blog post people can check out in detail how you optimize. and then just a, just literally a good title that’s always important, a key word in. And then just a little bit like, it doesn’t have to be long, just a little bit of information, what the brief was, what that wedding is, and you [00:26:00] are done, right? That’s just out there and people are going to find it. They’re going to be inspired and they’re probably going to get in touch with you if they like your work. So, it’s always thinking about what do I, what do I wanna achieve, right? Which service I wanna sell, and which type of weddings or projects I wanna get? And then just going back from that.

Jen Vazquez: Beautiful. So let’s talk a little bit about, wedding businesses that are at various stages. So maybe some tips for wedding businesses that are very new. They are, have a new business or a new website. And then tips for businesses that have been in business for a while, and what those types of SEO strategies or tips you can share.

Nergis Yuksel: That’s a perfect question. so let’s start with the beginners. Uh, we’re just starting out. they probably not have a huge portfolio to showcase, right? And people usually stress about, especially when we talk about inspiration, like, oh, but I don’t have anything to show. That’s fine. You [00:27:00] have your expertise, you have your value in terms of like providing tips, right? So if you are a wedding business just starting out or you’re still new, you don’t have much work to show, then you should focus much more on like, I. Tips and advice type blog posts, right? To just really show people your expertise that you’re going to be helpful for them. So just think about, let’s say, um, if you’re a wedding planner or a photographer, just think about, okay, what people are going to wanna know and you want to make sure that it’s relevant to your services. Um, and then you put out blog posts around that. Um, you can use nice stock images as well. That doesn’t matter, you know? Um, it’s just all about the information you’re providing, how you come across it. So I would say for, first of all, every business, no matter what stage, focuses on your service pages, right? So this is your, mostly homepage. Make sure that your homepage, that’s your biggest asset. So your homepage should be fully optimized. And then after that, your about and your service pages. [00:28:00] So if you’re doing different types of like services, different events, then just make sure that you have specific pages for all of them and those are fully optimized’ ’cause that’s what we call in the search and that’s this just in general, actually buy your journey is different.Like some people know what they want. Let’s say, now I am, I’m going to give myself as an example, but let’s say I am, I’m engaged. I know that I wanna book a photographer. I know and I know what type of photographer for my book. So I’m going to search specifically to find photographers to book. ’cause I know I wanna book a photographer, right? So

Jen Vazquez: , and typically in the area you’re getting married, you’re going to that keyword. Yes. Because let’s be, and I, and I wanna be very mindful of those out there that are wanting to be travel photographers or travel, you know, like you’re willing to travel the world, which is great, but most couples. Those booking wedding pros want to book them in the area where their venue is because they don’t necessarily wanna pay for travel fees. So, I always say, like for my wedding photographers, go visit the area that you want to photograph in and take photos at wedding venues in the area. You can take tours like you’re getting married, you can take photos, you can do all those things.  And then sharing about that venue, even if you haven’t photographed a wedding there, just the photos that you have can get you seen. I have booked many clients at the venues that I want to, to photograph at just by doing that

Nergis Yuksel: Exactly. And that’s, that’s a great tip because you are right, and I always say this like think about like what. What venues you wanna get more bookings at, right? Or what, what towns and cities, because there is, that’s so true. Like certain venues, every venue is going to attract a certain type of clientele, right? So if you know what type of clients, what type of budgets you wanna attract, then you can decide on, okay, this [00:30:00] and this and this venue is going to bring me that type of client. So focus on, as you said, having blog posts or pages specifically for that venue. Right. Um, and then as you say, especially for photographers, I think that’s much easier in a sense. ’cause you can contact a venue, you can tell them, can I come and take a few photos? They will love it. ’cause then you can share that. They can share that

Jen Vazquez: It is marketing for them too. Yeah,

Nergis Yuksel: Exactly. Exactly. and then you can just, um, yeah, shock. You can talk about the venue, and what makes that venue special. Add your beautiful photos and that job is done and you’ll probably rank. Right. Um, it’s the same like, um, someone is like, as you said, a travel photographer or like doing destination weddings. Um, I would still, again, wherever, as you said, wherever you are based, you need to have your homepage on your footer everywhere to ta Like that’s, ’cause that’s going to be your main area, like that’s going to be your main visibilities coming from your area. But then you can create other pages to target specific towns, even, areas or countries. Like, I always do that with my clients. Like if it’s, if I do, I have a destination wedding photographer who’s based in London. We optimize a whole website mostly for London, but then we have a separate page for destination weddings and on the destination weddings. If they wanna get more weddings in Italy and especially Tuscany. Then we have a Tuscany wedding photographer. Um, and you just talk about your unique selling point Maybe if you’re not local, you can talk about why they should pick you over a local photographer who should pick you over a local photographer. Right. Just creating all those different pages. so when we say local SEO. Yes. Again, you need to first focus on the area that you’re based in, but then you can do other pages to target different locations and areas. And that could be as wide as a country and as small as a specific venue. that’s super important.

Jen Vazquez: and every blog that you post [00:32:00] for a wedding. So each wedding that you have is a microcosm like it’s treated like your homepage, like that blog post,

Nergis Yuksel: yes.

Jen Vazquez: whatever city it’s in. If there are multiple different names for it, like there’s a city and area and like San Jose, bay Area, and California, right? Like it’s got multiple names.So you can use those throughout each blog post that you’ve done a wedding at to rank and it that way it sounds human versus keyword stuffing and keywords everywhere, which is Google’s smarter than that. Let’s just put that

Nergis Yuksel: Exactly. Yeah. Yeah. It’s that. I’m really glad you said. Google, especially nowadays, is super smart. In certain cases, even if you’re not using a keyword, Google can understand from the context. So the most important thing is that you are writing with your own voice. You’re not forcing anything, and you’re not repeating the same thing over and over again. Keyword variations are fine as well. Synonyms are fine. So just that, I always, actually, always tell everyone first, write your copy as you would talk to a client or, or someone. Like if someone ask you about that venue, let’s say a venue, just naturally write about it. If writing is hard, you can record yourself while talking about that, right? Um, and then put that in words. And only after that go back to it and add the keyword wherever it makes sense and wherever it’s natural. Yes, there are certain places we wanna use keywords. Uh, but that’s not like everywhere. It doesn’t mean that you can’t be creative or you can have your own brand voice. on that thing, what you said also, Jen, which is so valuable that every page is basically kind of your micro homepage. That’s so true because you don’t know from which page people are going to enter to your website. Right? If you are doing your SEO, well they can find you from any page. So you need to be super, super careful that whichever page they land on your website, it’s so clear [00:34:00] who you are, what you do what you offer, and there’s some kind of a link or call to action to either get in touch with, with you or check more about your services. That is one thing I see a lot in the wedding industry. People put out this amazing blog posts, amazing content, doesn’t mention

Jen Vazquez: But it’s not a standalone. Yes, yes.

Nergis Yuksel: Exactly. And like what? So what happens? People come in, they read it, there’s no call to action. Amazing. They get to value, they get inspired. And then the what they do, then they leave, right? ’cause you, you didn’t give them anything. They don’t know who, who it is. So always I say like, I, ideally, if you can on the first paragraph, mention who you are and why you are right, and what makes you expert on that topic. And you can add it in very, very casually, very nicely. And then add to bottom. Always have some calls to action, whether to get in touch with you, check other blog posts, check out your services, just to give people something to do. And always, like, even [00:35:00] if you mentioned like in blog posts, like let’s say you are a photographer. Always, always, always add a wedding photographer and your business, or the wedding planner and your business. And ideally from your business gate, give a link back to your homepage. those are really important. So I just Yeah, that was a great point you made. And I just wanted say, because uh, you don’t wanna waste those amazing content and blog posts you’re putting out there by not mentioning yourself.

Jen Vazquez: And then let’s wrap around now and come at it from an experienced wedding business.

Nergis Yuksel: yeah. Before that, sorry,  I just wanna also say people may be, like who are not photographers and they’re m meeting. Okay. It’s good for photographers. They can go to venues and take photos and can still showcase their work. Like, no, but also like, if, like, they’re like, well, how do I show, like for example, your wedding planner, what do I do? You can literally, it’s like you can create a little mood board. On your website, right? With to Pinterest images, you can talk about the venue, you can talk about what makes that venue great. Maybe the flow of today. You can say, oh, you [00:36:00] know, you can have your drinks reception at this beautiful gardens. And then you can have a mood board. Maybe you have a color palette for that venue. Um, maybe some imagery like design and just create this really beautiful inspirational blog post, right? same with, let’s say you’re a stationery designer, do the same thing and just come up with a brief that you think what will work really well for that specific venue and style. Put different like images from that type of maybe stationary you’ve done, and just tie it to that venue or to that location. Like, it’s like we can be really creative. You don’t need to have a project that you’ve done specifically for that venue or location. Um, yeah, there are ways around that for beginners. So don’t, please don’t feel anxious that you don’t have portfolio to showcase or anything like that. Um, as long as you’re providing value and inspiration. That’s

Jen Vazquez: Super smart.

Nergis Yuksel: , and then for experienced ones, okay. Yeah, so for experienced businesses is, bit different. I would say especially, , if, like, for example, most [00:37:00] of my clients were experienced. They come to me and they’re like, oh, I don’t know, I get to leads somehow ’cause like I have referrals, people already know me, know my brand now, but I wanna have like this specific type of clients. I wanna get weddings for this specific budget. That could be for anyone like interior designers, or other businesses. so what you then do is, again, you really do a deep dive into those clients, understand what they will be searching, and that takes us to, the user journey again. Right? So how, especially in the wedding industry, how people search is as well. They probably decide on the venue, right? They’re either looking at the venue, or different locations, and they probably decide on the venue and they’ll be searching that venue. That’s what I’m doing right now as well. They’ll be searching for venues to see previous weddings that happened there to get inspiration.

Jen Vazquez: Yes, yes, all the time.

Nergis Yuksel: Yeah, exactly. So if you’re an experienced, wedding and the wedding professional, um, and then you know that you’ve done weddings at certain places, certain [00:38:00] venues and you wanna get, and you know that the clients that come from those venues are amazing. They’re exactly perfect clients and you wanna get more weddings from there just to make sure that you have blogs and portfolio galleries, really good portfolio galleries.  I think for experienced ones, you have amazing work that you can showcase. So showcase that work by having individual galleries. sorry, I don’t know much about the American like, uh, venues and stuff, but if we say for example in in London there is a venue called Q Gardens. It’s super high-end luxury.  Amazing. mostly high-end like wedding businesses. Would love to do more weddings there ’cause it brings a really good clientele. So if you’ve done a wedding there. Have a gallery, optimize it again with the keywords and then add all your beautiful images, optimize your images, and ’cause then if someone is searching for kindergarten wedding in London, also really important, like, think about this, it’s just when you, so if I’m, let’s say getting married in autumn, I’ll probably wanna see things around like autumn wedding, how an autumn wedding works at [00:39:00] that venue, what would be the

Jen Vazquez: Absolutely.

Nergis Yuksel: That would be completely different than a, like a summer wedding, right? people may, like, if you’re a forest, people may search for like, autumn wedding flowers or like even more specific things around that. So just think about it like that. And then used, it could be like a cozy autumn wedding at Q Gardens.  London, for example, could be the title. And just talk about that. And then if someone is searching for that, bam, your portfolio’s going to come up. They’re going to get inspiration. And if you’re the photographer and they love the photo, they’re probably going to wanna get in touch with you. Same with, um, stationary, florist, any, any business. So for experienced businesses, I much always advise focusing on specific locations and creating those beautiful galleries. And also then those galleries, you can just pin those beautiful images on Pinterest again. You know, talking with, adding the venue. ’cause that’s what I’m doing. Or I’m, I’m going to Google searching. I’m also going to Pinterest. I’m also searching on Pinterest. Uh, and you know what’s really [00:40:00] interesting, the things I’m finding on Google and Pinterest are usually quite similar. ’cause that’s what, you know,

Jen Vazquez: They’re both

Nergis Yuksel: pay attention Exactly. And people who pay attention to their SEO know that they need to do both So, that’s, yeah. So that’s important. I would say also, the other thing I wanna

Nergis Yuksel: highlight, from a personal experience too, and this goes back to how the wedding industry is so crowded, right? Sometimes I think experienced wedding professionals may feel like, oh, I don’t need any of marketing ’cause I’m already getting stuff. And you feel like you don’t have any competition that can change literally like that. When we were, when I first started, um, the wedding industry was still in the early stages and booming, and we were one of the best out there. We didn’t have much competition for years. We didn’t feel the need. But then suddenly, suddenly something happened and suddenly all, all these like no name wedding planners started to compete with us. Like we have just started losing [00:41:00] maybe some work or we started hearing more of them and we were like, who’s this person even, you know, and then when I started doing SEO. for the wedding industry and looking at this, and I realized, oh my god, those people. And, and just so that, you know, when those people started popping up, they were like a very new beginning, as I said, like not heard in the wedding industry. And literally within a year they became this like huge, huge  names doing all these huge like weddings.

Jen Vazquez: Yeah.

Nergis Yuksel: Yeah. And we were like, who is this even and taking this huge wedding, you know, like, and now I’m realizing, and I’m looking, those people still have amazing SEO. They are the ones that are ranking, that’s what they, you know, they were beginners. They pay because they didn’t have any other thing that the experienced businesses were getting in terms of referrals and all that. So they had to do that, right? They had to do their SEO, which then put them on the map, literally, and they skyrocketed their businesses. So. I think experienced, [00:42:00] uh, established businesses also need to be aware of that. Like trends can change anytime, competition can change anytime. So you need to stay relevant. And the best thing to do is again, say search marketing is really important.

Jen Vazquez: Perfect. Okay, so let me ask you this. Um. You work with a lot of wedding professionals and give two pieces of actionable tips on things that you see that aren’t done well or that when a large amount of people come to you from the wedding industry, you kind of see this and this happening that is not being done well.  So some tips that people are gonna find valuable because it’s something that we all struggle with in the wedding industry.

Nergis Yuksel: Yeah. First thing, and I personally, I tested it a few times and I see that it has a really quick positive effect on your SEO. um, is filling out your something we call meta title and meta description. It’s super simple  we say meta

Jen Vazquez: so much for saying [00:43:00] that because that’s the thing I see missing on the Pinterest side. When I’m doing Pinterest work for Wedding Pros, they have no metadata and I have to like. Pull that when it should just come automatically through the images.

Nergis Yuksel: yeah. So that’s important. And like when we say meta, I think maybe some people think it’s something technical, but it’s, it’s basically if we’re talking about your website, right? Um, that’s your unique page title and page description that people don’t necessarily see when they’re on your website, but it comes up when your website appears on Google search. it’s really important because it first of all tells Google what the page is about. and also when your page comes up. it is the thing that’s going to attract people, right? It’s not just about coming up on search results, but you also want people to click on your page. so it’s really important and I see that many, many businesses just leave it empty, or they have the same one repeated on every page depending on your platform, see them as a meta title, meta description.  Sometimes it’s called SEO title, or SEO description. But basically, usually [00:44:00] if you go to your page setting that unique page setting, there will always be an option to add these and you can add them manually. it’s just, it, it makes a huge difference. easier, you wanna use keywords there, but also you don’t need to have like fancy keyword tools to figure out the keywords. the best thing for Google, and I think for Pinterest is similar is just go to the platform. Start searching on the search bar first. Sit down and write anything that describes your business, right? Like us objectives first come up. I always say think about it, that you are on a plane. Sitting next to someone and you started talking and that person said, so what do you do?  But how do you answer it? Like, do you say I’m a wedding planner, I’m a photographer? And then they were like, oh, they were maybe like, oh great, like what type of weddings do you do? Or what type of photography do you do? And then what do you answer? Just write them, all of them down. That’s your keywords, right?  But then, just to double check, you can go to Google search and you can let’s say you said, um, I’m a wedding photographer, and maybe you define yourself as a documentary wedding photographer. Like go to Google search, start typing first, start typing wedding photographer, and then see what Google is giving you as recommendations. ’cause Google will like give you search ideas. Those are the things people are searching for quite a lot on Google. See what comes up. If anything is relevant to you, write that down. and then do more, go more specific. And also with the wedding industry especially and with this is a bit similar to all local businesses by the way. You will see that what Google gives suggestions are mainly going to be locations it’s going to be wedding photographer London and all that. that’s why, again, location is super important. Yeah. So then just figure out those keywords and then just use them very naturally on your meta titles and meta descriptions. Try to make them very specific for that specific, page. So that’s super important. It doesn’t take much time. It’s really not complicated. so that’s one thing I think everyone definitely should the other thing is a Google Business profile. [00:46:00] one

Jen Vazquez: Yes.

Nergis Yuksel: uses it that much.

Jen Vazquez: Uh, it, it is insanely effective and almost no one does it. So definitely dive in.

Nergis Yuksel: Yeah, so that’s a free tool. So I mean, why not use it? It’s incredible. It literally puts you on the map because you will see, like, um, for many businesses when people go and search on Google, one of the search results that will come will be the, actually the map listings. Um, you will usually get like three bid top businesses under a map. That’s the prime spot to rank. and it’s so easy, so you can easily sign up for it. It’s free if you have a Google account. I also have a blog post on that as well, like really detailed. So if anyone’s wondering, you can go and sing and then implement basically  what

Jen Vazquez: links will be down below, so just FYI on the show notes, we’ll have all the links.

Nergis Yuksel: , first of all, you wanna add a really nice business description, and I think that you have about, , hundred and seven to characters.

Jen Vazquez: somewhere

Nergis Yuksel: just make sure you use all the character limits, that’s your space. , use your keywords, explain, [00:47:00] ideally add their locations that you are adding. And then what many people don’t know is once you pick your business category, so you can pick a category. It could be like wedding ary, it could be photographer, depending on your industry. Uh, find the most relevant one, make it as your category. And then Google is going to show you already like inbuilt services for that category. So make sure you click on any that is relevant to you, but don’t stop there. You can add something called custom services. Which is incredible. And you can add, add literally anything. And you can use your keywords. So let’s say, destination wedding photography, right? That’s not an inbuilt service, but you can add that.  You can add destination wedding photography, you can add like contemporary wedding flowers, whatever. Just add them as your custom services. And then what happens is when someone searches for that specifically, and when you come up on Google Maps, Google actually highlights that saying provides, which immediately like takes people attention.[’cause let’s say I’m looking for contemporary wedding flowers, or I say destination wedding photography. And it highlights on that map listing saying, this supplier, this business provides destination winning photography. This is that super valuable. so definitely add custom services on your Google business profile. , also a great thing. Now you can add your social links, you can add your Pinterest link, you can add your Instagram link, also you can add something called updates. So any blog post you can basically go updates and then add a title, right? let’s say it was like kindergarten’s wedding. You add then one nice image and then you can add a button to say, learn more, and then give a link to that blog post. What happens is when your business comes up . It’ll have a slider with those beautiful images and titles and people can immediately see like a portfolio.  You can share your portfolio there with specific links, so you’re automatically showcasing your work, there’s lots you can do with Google business profile, but just make sure that you have it optimized. You have your , business description, .Have your business category contact [00:49:00] information, your address I would say those two are quite important. That’s super easy and quick to do, but not many people utilize.

Jen Vazquez: And I will add, I’m very big on marketing workflows that are, save you time, right? working smarter, not harder. And one thing that I always recommend to clients, who are using Google, I always call it Google My Business, but it’s now your Google Business profile. I always recommend whenever you post on social media, do an update with that photo and what you talk about in your Instagram right after you post to Instagram, because then you are in the habit of using it more because especially for local businesses like wedding businesses, when people go to Google and search, Google also will rank the people that are in and around where you are. On the top of that page, like the map area in particular, I, I just got booked for brand photography for Kaiser, huge, huge, hospital because they’re like four blocks from me, and that’s literally how they found me insane. So definitely add this to your sort of marketing workflow. And I always say to add it like after you post something on social media or after you do a blog post, because then you, you’re not having to put like separate time on your calendar to do this. And it’s more of a, a habit so that you do it more often. I’ve seen everyone’s ranking on Google just do incredibly well by having

Nergis Yuksel: Oh my God. Yeah. Yeah, definitely. It is So, it’s so, so important and as you said, like it’s really, it’s really good to be thinking about all those different things, what you can do. I mean, you gave me a really good tip that you, it was like as well, you were like, when you write your blog post, make sure as soon as you write your blog post creates like at least three, four pins for it and schedules like great. Yes. Uh, it makes it so much easier

Jen Vazquez: Exactly.

Nergis Yuksel: ready to go out there. so yeah,

Jen Vazquez: [00:51:00] Awesome. All right. What three things have helped you to grow your business? And this could be tools, advice, really anything. What are three things

Nergis Yuksel: Uh, I would say the first thing was working on my mon mindset. I had this huge thing about my, uh, about sales. I didn’t wanna come across salesy. I didn’t really wanna sell my services. I dunno, just had this like, issue around, mindset and asking money, I guess. it was really like just. Working on that. And I worked with a coach for that. it’s really helped me. I would say it was really interesting, like, you know, there were all these like inner work and stuff and it, it does work.  But for me, what worked was, coach basically told me, she was like, just talk to people. And she’s like, first of all, changing your mindset from selling to serving. ’cause we are, we are serving people, right? Like people need our services. That’s what came to, came to us and that’s why we are offering our services.  It helps people. It’s really valuable to them. So we just need to come from that perspective that we are serving people. And I think once I [00:52:00] had that mindset change, it really helped me. it changed the way I talk to people and like, just providing value. so yeah, working on my mindset was, was a huge thing.  And I think it’s really important. I always say, actually again, one of my coaches told me this is like being an entrepreneur, being in business owner is like, it’s not a rocket size. It’s all about your mindset. It’s a mindset game. So it’s super important connection to that. Working with coaches, I mean, I, I worked with lots of different coaches, I started my business and every time it’s scary. It’s a scary investments. Every time I’ve invested in a coach, I was like, oh, I don’t know if I can afford this. I don’t know if I wanna, like, is that the right thing? But every time, you will make your money back so quickly from that so valuable. Like it’s an investment in yourself and in your business. I always say like, why? To spend so much time and energy trying to figure out something on your own and fail and get frustrated, just go with someone who, who’s already done this. Who’s already gone through the steps and knows and can give you good guidance, is super valuable. So whether that’s like just again, like mindset coach, business coach done for you services, it’s, I think it’s just, it’s super valuable. It saved me so much time and headache and frustration and every time, uh, my business like literally took a step forward. So I always say just whatever you are struggling with, find a coach to help you with that. Obviously I’m going to say SEO, but that’s true. . Like my, my partner also has this business, it’s completely different area. Um, he’s a, he’s a coach for startup funders and it’s the same for him Yeah, people will contact you on Instagram as well, for example, or Facebook. That’s especially on Instagram. But what I personally find is it’s, it’s not intentional. Like people are scrolling through and they see you and they’re suddenly like, it’s just very, um, impulsive. They’re like, Ooh,

Jen Vazquez: is like an impulsive buy. Yes, yes,

Nergis Yuksel: Yeah. They’re like, they’re like, it sounds great. I [00:54:00] wonder what does it more, how much he charges. And they just get in touch, ask you questions, but they’re not really, it’s not an intentional, they’re just curious. Right. So I find that, for example, my, uh, conversion rate from that is way lower compared to inquiries I get through SEO because there is intention.People are intentionally searching for what you’re offering. And when they find you, if they resonate with you, they, they book their people. Like most of my clients who come from SEO, they just, they don’t even message me. They just book a call with me. I see it on my calendar. I’m like, oh, who’s this person? We jump on a call and they’re, they’re actually, by the time we jump on a call, they’re already like, made their mind, they’re already ready to buy. Just, they just wanna see that I’m, I’m a real person and I’m, I’m nice enough to work with. I would say so far my conversion rate from SEO is like near a hundred. Really, it’s, it’s so valuable and that really helps my business. And it really took, that, took that pressure away of like, oh, I need to be posting, like, because I’m, I’m going to be genuine [00:55:00] here, right. I’m a marketing person, but my marketing is not always perfect. Like I don’t always

Jen Vazquez: No. ’cause we do all this work for our clients, ,

Nergis Yuksel: Exactly.

Jen Vazquez: business suffers like.Yeah. My wedding, my wedding Pinterest is big and beefy because I’ve worked on it for all these years. But my Pinterest page is not as big and beefy because I’m not devoting time to it because I’m do using all my time on my client work.

Nergis Yuksel: Exactly, exactly. Like if you look at my Instagram, I’m like, for the last, even like catching two months, I’ve been really not very good about it, but my SEO is still doing the work. Right. So,, those three are the most important things. Mindset. Having coaches don’t be scared of making investment.That’s investment in yourself and you’re going to get that money back. and yeah. Doing, doing such engine marketing.

Jen Vazquez: Yes, search search marketing is really not talked about as much, like people will talk about YouTube or Pinterest or SEO, [00:56:00] but it’s, it’s the search marketing platform where people are intentionally looking for something. So it’s not stumble upon type of marketing, which is  social media marketing. It is people who are, they want to work with someone and they’re looking at who they’re gonna work with. So yes, the conversion rates are a hundred times better

Nergis Yuksel: . And I, um, I wanna say also like it’s, there is also a CEO for Instagram. It’s not massive, it’s like Pinterest and Google, but people can be intentional on Instagram as well ’cause they do search for specific things and there are things that you can be doing for that as well. Um,

Jen Vazquez: Which we’re gonna get to ’cause you’re

Nergis Yuksel: yes, we’re gonna, yeah, but like it’s again like it doesn’t mean that people are on Instagram and not intentional there as well. And actually, Instagram is also like, trying to incorporate more and more SEO into it as well. ’cause people are searching for anything that is a search bar. You should be doing SEO you should be thinking [00:57:00] about it.

Jen Vazquez: Yes. And before we get to the gift, hint, hint, um, that we’ll be helping you with that. Um, share, tell everyone about the services that you provide in case there are any wedding pros out there who are saying, you know what, I like Ners and I need her help. So tell us a little bit about your different services.

Nergis Yuksel: Sure. So, um, my main service is done for USEO. Um, it’s basically, it’s a full SEO makeover. I take your website, um, and I do everything for you. I give a full SEO makeover to it, which is then ready to rank. Um, and then at the end of it, I give you steps if you wanna continue doing it on your own. There is like, no, I say no strings attached. It’s a one-off package. And after that, if you wanna just continue doing it, you can do it yourself. I just give you the next steps of what you should be doing. Um, I am huge on teaching people how to do SER because I. I. I’m a firm believer that anyone can do SEO.  I know it sounds confusing and it’s like so much information out there and it sounds scary, but it’s not as super simple. So even if you wanna have a done for USEO, I always teach people, like I always explain why I do how I do. So at the end of it, you also have a good understanding of why we did certain things and you can do it on your own. Um, I also have, uh, something called done with you. Um, it’s, um, it’s like this, like an online course. You have access to video recordings to teach you, but also you have one-to-one calls with me. So you’ll watch the recordings basically, and then we’ll jump on a call. You’ll ask your questions. I will guide you with your strategy. Um, and then you will go and implement. You are doing the actual work, but I’m there to hold your hand. Um,

Jen Vazquez: And hold them accountable,

Nergis Yuksel: Exactly. That’s important. very important. Um, so those are my main two offerings. Um, I also have something, um, smaller, which is actually [00:59:00] worked out well. I was planning to do it just as a one-off offer, but, uh, people seem to be very happy with it, so I’m thinking maybe I’ll do it again. Um, it’s something all the visibility roadmap, it’s we jump on a call and I give you, I do your keyword research and I give you a very detailed roadmap of what you need to be doing with, um, very detailed examples specifically for your business. Again, I mostly talk about wedding businesses, but if there’s anyone out there who’s not a wedding business, it’s any service-based

Jen Vazquez: Yes.

Nergis Yuksel: feel free to get in touch with me. Um, I’ll be more than happy to help you. So a super easy process.

Jen Vazquez: Now, go out there and do something good for your business, like snagging the freebie and doing all the things so that you also get in the drawing for that free audit. take action. Put some time on your calendar, to implement these SEO tips so that your business can soar. Thank you so much. Bye.

Links Mentioned:

Pinterest Accounts:  NergisYuksel and Jen Vazquez Media and Jen Vazquez Photography

Google Business Profile Guidehttps://www.nergisyuksel.com/mindful-seo-blog/google-business-profile-for-wedding-businesses

Nergis’ Gift + Where To Find Her:

GIFT:   https://www.nergisyuksel.com/instagram-seo-download⁠

Where to Find Nergis:


Nergis is giving away an SEO Audit to one lucky winner.  To enter the drawing, do the following before December 30, 2023:

Here is more information that may be helpful!

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Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast
Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast
Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy PodcastWedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast
Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast
Wedding Business SEO Unveiled with Nergis Yuksel Pinterest Pin Jen Vazquez Media on Marketing Strategy Academy Podcast

Breaking Barriers: Embrace the Power of Video for Small Business Success with Bernadette Marciniak

Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast

Embrace the Power of Video for Small Business Success with Bernadette Marciniak

Today, we’re tackling a topic that’s been buzzing in the business world: Why is video resisted by so many? I’m excited we’ve got an expert to not only unravel the mystery but also provide actionable advice to kickstart your video journey. Get ready to transform your business with the magic of video

Transcript (polished from our convo)

Jen Vazquez: Today, we’re delving into a topic buzzing in the business world: why is video resisted by so many? I’m thrilled to have a friend and an expert on all things video, Bernadette Marciniak of Solhaus Media, join us. Together, we aim to provide actionable advice to kickstart your video journey because, let’s face it, you need to be on video.

Jen Vazquez: I’m Jen Vazquez, and I help female service providers use Pinterest to grow their business. Today, I have the pleasure of chatting with Bernadette Marciniak, a speaker, bestselling author, and brand videographer. Bernadette, welcome!

Bernadette Marciniak: Thank you so much for having me. I’m thrilled to be here.

Jen Vazquez: Let’s dive into your journey. What jobs led you to your current business?

Bernadette Marciniak: My journey may not seem linear, but it began with a background in English and unexpectedly led me to journalism. I started as an assistant copy editor, ventured into freelance reporting, worked at a boutique PR firm, and eventually found my passion for photojournalism. My career evolved, incorporating video, and I now run Solhaus Media, a boutique all-female media agency.

Jen Vazquez: That’s an impressive journey. Now, let’s tackle the resistance to video. Why do you think it’s prevalent among both photographers and business owners?

Bernadette Marciniak: There are several reasons for resistance. On the business owner side, the fear of live video and the pressure to present flawlessly can be overwhelming. Additionally, lacking the right systems for video creation, editing, and distribution contributes to resistance. For photographers, the fear of learning video and the different formats it comes in can be intimidating.

Jen Vazquez: Absolutely. For our audience looking to start or improve their video efforts, what advice would you give them?

Bernadette Marciniak: Start with defining your purpose for video. Whether it’s increasing social media visibility, improving SEO, or connecting with your audience, identify your goal. If you’re unsure, start by recording vlog-style videos or capturing short clips of daily activities. It’s crucial to focus on purpose and gradually progress.

Jen Vazquez: Those are great starting points. Now, let’s talk about intro videos or founder stories. What are they, and how can small business owners create them effectively?

Bernadette Marciniak: An intro video, also known as a founder story, has four key components: introducing yourself and your business, delving into your services with an aspirational touch, highlighting what sets you apart, and concluding with a strong call to action. Use your smartphone, shoot in 4K for quality, and start with simple clips. Having at least one video on your website increases Google visibility by 53%.

Jen Vazquez: That’s a valuable tip for improving SEO. Moving on, not every business has a large budget for video production. What budget-friendly tips or strategies can you share for impactful video marketing?

Bernadette Marciniak: Leverage your smartphone’s capabilities by shooting in 4K, and use the back camera for better quality. Utilize camera remote features for framing. Start with simple shots and gradually experiment. Editing tools can help refine your content by removing fillers and mistakes. Remember, authenticity matters more than perfect production.

Jen Vazquez: Excellent tips for those on a budget. Now, let’s explore measuring video marketing success. What key metrics should small business owners focus on?

Bernadette Marciniak: Focus on engagement metrics like comments, likes, shares, and saves. While views matter, pay attention to watch time and how long viewers stay engaged. Platforms like YouTube and TikTok provide insights into the most viewed parts of your video. Longer watch times enhance brand awareness and algorithm visibility.

Jen Vazquez: Understanding these metrics is crucial. Lastly, what trends or innovations do you foresee in video marketing that small business owners should be aware of?

Bernadette Marciniak: Authenticity and storytelling are gaining prominence. While short-form content remains powerful, platforms are now allowing longer videos. TikTok’s increased 10-minute limit and the popularity of longer videos on YouTube suggest that audiences appreciate in-depth content. Focus on meaningful storytelling to stand out.

Jen Vazquez: Valuable insights! Before we wrap up, could you share three things that have significantly contributed to growing your business?

Bernadette Marciniak:

  1. Networking: Engaging with other entrepreneurs, attending events, and building connections have played a pivotal role in my business growth.
  2. Community Involvement: Pouring time and energy into communities where your target audience resides helps keep your name in the room even when you’re not physically present.
  3. Mindset: Having a positive mindset, embracing challenges as opportunities, and staying resilient are the cornerstones of overcoming hurdles in business.

Jen Vazquez: Such valuable insights, Bernadette. Thank you for sharing your expertise with us today. Where can our audience connect with you and learn more about Solhaus Media?

Bernadette Marciniak: You can find me on LinkedIn, Instagram, and at solhausmedia.com. I’m always happy to connect and help in any way I can.

Jen Vazquez: Fantastic. Thank you, Bernadette, and thank you to our audience for joining us today. Remember, video is a powerful tool, and with the right guidance, you can leverage it for business success. Stay tuned for more expert interviews and tips on growing your business.

Links Mentioned:

Threads: Jen’s Account.  Bernadette’s Account.

Video Editing Tool Called Descript:  I love this app so much!! Makes editing very easy and includes Squadcast for FREE to record podcasts and other things.  Check it out here.

Bernadette’s Gift + Where To Find Her:

Bernadette’s Gift:

Where to Find Bernadette

Here is more information that may be helpful!

Don’t forget to pin it!

Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast
Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast
Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast
Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast
Embrace the Power of Video for Small Business Success with Bernadette Marciniak Pinterest Pin Jen Vazquez Media and Marketing Strategy Academy Podcast