Unleash Your Business’s Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Marketing Strategies Every Female Service Business Owner Should Know

Hey there, it’s Jen Vazquez here, Founder of Jen Vazquez Media specializing in Pinterest Marketing, and I wanted to share with you about marketing strategies for female business owners who offer services. As a service-based business owner myself, I know that marketing can be a daunting and overwhelming task. With so many different marketing channels and strategies out there, it can be hard to know where to start.

But the truth is, marketing is a crucial component of any successful business. It’s what helps you get your name out there, attract new clients, and ultimately grow your business. The key is to find marketing strategies that work for you and your unique business.

One important thing to consider is your own energy level and work style. Some marketing strategies require a lot of energy and effort, while others are more low-key and hands-off. It’s important to choose a strategy that aligns with your energy and work preferences, so you can stay consistent and see results.

Another important factor to consider is your target audience. Depending on your niche, some marketing strategies may be more effective than others. For example, if you’re targeting busy moms, social media and email marketing might be your best bet. If you’re targeting high-level executives, networking, and influencer marketing might be more effective.

Ultimately, the key is to experiment and find what works best for you and your business. It may take some trial and error, but with a little persistence and determination, you can find the marketing strategies that will help you unleash your business’s full potential. So let’s dive in and explore some of the most effective marketing strategies for female service-based business owners!

Word-of-mouth marketing

Word-of-mouth marketing is one of the most powerful tools in your marketing arsenal. People trust the opinions of their friends and family more than any other form of advertising, so getting your satisfied clients to spread the word about your services is key.

To get started, make sure you’re providing exceptional service to your clients. Focus on going above and beyond their expectations, and always aim to exceed their needs. When your clients are thrilled with your service, they’ll be more likely to recommend you to others.

Another way to encourage word-of-mouth marketing is to incentivize your clients. Consider offering referral bonuses or other rewards to clients who refer new business your way. This can be a win-win situation, as your clients will feel valued and appreciated, and you’ll get new business as a result.

Don’t be afraid to ask for referrals, either. When you’ve completed a project for a satisfied client, let them know that you would love to work with other people like them. Encourage them to share your contact information with anyone they think could benefit from your services.

Finally, make it easy for people to recommend you. Make sure your website has a clear and prominent “refer a friend” button, and include share buttons on all of your social media content. The easier you make it for people to refer you, the more likely they’ll be to do so.

Remember, word-of-mouth marketing is all about building trust and providing exceptional service to your clients. Focus on creating an outstanding experience for each and every one of your clients, and word will spread about your business in no time.

Email marketing

Email marketing is a powerful way to stay in touch with your existing clients and nurture new leads. With email marketing, you can create a more personal and direct connection with your audience, and provide them with valuable information and updates about your services.

To get started with email marketing, you’ll need to build an email list. You can do this by adding a sign-up form to your website or blog, offering a free resource or incentive for signing up, or collecting email addresses from clients and prospects directly.

Once you have your email list, it’s important to focus on creating valuable and engaging content. Your emails should be informative, helpful, and relevant to your target audience. Consider sharing your expertise, providing tips and advice, or showcasing success stories from your clients.

One important thing to keep in mind is the frequency of your emails. You don’t want to overwhelm your audience with too many emails, but you also don’t want to go too long without contacting them. Finding the right balance will depend on your audience and your specific business, so be sure to experiment and see what works best.

When it comes to email marketing, personalization is key. Make sure your emails are addressed to your recipient by name and consider segmenting your email list so you can send more targeted messages. You might also consider adding personal touches, like including a personal anecdote or story in your emails.

Finally, be sure to track your results and adjust your strategy as needed. Look at metrics like open rates, click-through rates, and conversions to see how your emails are performing. Use this information to refine your email content and optimize your campaigns over time.

Email marketing can be a powerful tool for nurturing leads and building relationships with your audience. By providing valuable content and a personal touch, you can turn your email list into a valuable asset for your business.

Content marketing

Content marketing can be a fun and effective way to attract new clients and showcase your expertise. With content marketing, you can create valuable and entertaining content that your target audience will love, while also establishing yourself as a thought leader in your industry.

But let’s be real, creating content can be tough. It’s not easy to come up with new and engaging ideas all the time. That’s why it’s important to find a content format that works for you and your unique style.

Maybe you love writing blog posts and providing helpful tips and advice to your audience. Or maybe you’re more of a podcast person, and you love sharing your expertise in a conversational format. Whatever your preference, make sure you’re choosing a format that feels authentic to you and your brand.

When it comes to content, it’s also important to be consistent. Don’t post a flurry of content all at once and then disappear for months at a time. Instead, set a schedule and stick to it. Whether it’s once a week, twice a month, or once a quarter, make sure you’re consistently providing valuable content to your audience.

One way to make content creation more fun is to involve your team (whether that’s your VA, your husband, or your dog supporting you heheūüėú).¬† Maybe you could create a series of hilarious videos or infographics that showcase your brand’s personality. The more you can inject your own unique brand of humor and creativity into your content, the more likely you are to attract and engage your audience.

So, get creative, have fun, and don’t be afraid to experiment with different formats and styles. With a little bit of humor and a lot of passion, you can create content that will help you stand out in your industry and attract new clients to your service-based business.

Social Media

Ah, social media. It’s the great equalizer. Whether you’re a Fortune 500 company or a one-person operation, social media gives you the power to connect with your audience and showcase your brand in a fun and engaging way.

But let’s be real: social media can be overwhelming. There are so many platforms to choose from, and each one has its own set of rules and best practices. So where do you even start?

I OF COURSE think you should use Pinterest as it’s more effective at driving traffic to your website, it’s super low energy, unlike something like Instagram, and it’s a search engine rather than social media in nature.¬† But I digress, let’s get back to the overall look.

First of all, it’s important to know your audience. Which platforms do they use the most? Are they more likely to engage with you on Facebook, LinkedIn, Instagram, or TikTok? Once you know where your audience hangs out, you can focus your efforts on those platforms.

One important thing to keep in mind is that social media is all about building relationships. It’s not just about promoting your business – it’s about engaging with your audience and providing value to them.

So, how do you do that? Start by sharing engaging and entertaining content that your audience will love. Maybe it’s a behind-the-scenes look at your business, a funny meme that’s relevant to your industry, or an inspirational quote that will resonate with your audience.

You should also be engaging with your audience directly. Respond to comments and messages in a timely manner, and try to initiate conversations with your followers. The more you can create a sense of community around your brand, the more likely your audience is to engage with you and become loyal customers.

Note: don’t be afraid to experiment with different types of content and formats. Maybe you want to try your hand at Instagram Reels, or go live on Facebook and answer questions from your audience, or use trending audio on TikTok. The more you can mix things up and keep things fresh, the more likely you are to stand out and attract new followers (as well as not get bored!).

Final Tip: REPURPOSE!! If you have a video on any platform, save it before publishing (so there aren’t any watermark logos).¬† Then turn around and use them on all the platforms you are on.¬† Here are the places I share when I create a short-form video:¬† Pinterest Idea Pin, Pinterest Video Pin, Youtube short, TikTok, Linkedin video, Facebook Video, and Instagram Reel.¬† I feel like I might be forgetting one but you get the point.

Bonus tip:¬† Don’t forget the algorithm tips for all platforms ——- wait for it


type keywords that someone would type to find your contact as the title (text on the screen or text overlay).  That text section is a SEARCHABLE area!!

So go forth, my social media-loving friends, and have fun. With a little bit of creativity and a lot of personalities, you can use social media to grow your service-based business and connect with your audience in a meaningful way.

Creative Marketing Summit

Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.


Events And Webinars/Masterclasses

Events and webinars can be a powerful way to connect with your audience and showcase your expertise. Whether you’re hosting an in-person event or a virtual webinar, you have the opportunity to provide valuable information and build strong relationships with your attendees.

I’ve done a ton of webinars and masterclasses, and just completed my first event Creative Marketing Summit.¬† You can still get the replays for the 22 amazing speakers who are marketing experts.

But let’s be real: events and webinars can be a lot of work. From planning and promoting to delivering a great presentation, there’s a lot to think about. But with a little bit of planning and a lot of enthusiasm, you can make your events and webinars a success.

When it comes to events, it’s important to think about your target audience and what kind of event they would enjoy. Maybe you host a happy hour for local business owners, or maybe you put on a full-day workshop that dives deep into your area of expertise. Whatever you choose, make sure it’s something that will provide value to your attendees and help you establish your authority in your industry.

Webinars, on the other hand, can be a great way to connect with a wider audience and share your expertise with people all over the world. When planning a webinar, start by choosing a topic that’s relevant to your target audience and that showcases your expertise. From there, you’ll need to think about the logistics of hosting a successful webinar, including promoting the event, choosing the right platform, and delivering a great presentation.

One important thing to keep in mind with both events and webinars is that it’s all about engagement. You don’t want to just talk at your audience – you want to get them involved and make the experience fun and interactive. Maybe you host a Q&A session, or maybe you incorporate games and activities into your presentation. The more you can engage your audience and make them feel like they’re part of the experience, the more successful your event or webinar will be.

So, let’s get out there and plan some amazing events and webinars, my friends! With a little bit of planning and a lot of enthusiasm, you can connect with your audience and grow your service-based business like a pro.

Paid Advertising

Ah, paid advertising. It’s the holy grail of marketing, the key to unlocking a flood of new business and skyrocketing your success. Or is it?

Okay, let’s be real – paid advertising isn’t a silver bullet. It’s not going to magically transform your business overnight. But it can be a powerful way to reach new audiences and attract new clients.

When it comes to paid advertising, the first step is to figure out which platforms are the best fit for your business. Google AdWords is a popular option for businesses that want to target people who are actively searching for their services. Facebook Ads are great for businesses that want to target specific demographics and interests.

Once you’ve chosen a platform, it’s important to focus on creating engaging and effective ads. You only have a few seconds to capture your audience’s attention, so make sure your ads are eye-catching and informative. Maybe you use bright colors and bold fonts to stand out, or maybe you use a catchy tagline that will stick in your audience’s mind.

It’s also important to set a budget and track your results. Don’t just throw money at ads and hope for the best – be strategic about where you’re spending your money, and adjust your strategy as needed.

Finally, don’t forget to experiment with different ad formats and targeting options. Maybe you want to try a video ad instead of a static image, or maybe you want to target a new demographic to see if it drives better results. The more you can experiment and refine your strategy over time, the more likely you are to see success with paid advertising.

Paid advertising isn’t for everyone, but if you’re willing to put in the time and effort to create effective ads, it can be a powerful tool for growing your service-based business. So go forth, my advertising-loving friends, and create ads that will make your audience say “wow!” (and hopefully not “meh”).

Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

Influencer Marketing

Alright, my influencer-loving friends, it’s time to talk about the power of the ‘gram. That’s right, I’m talking about influencer marketing.

Influencer marketing can be a great way to reach new audiences and build credibility for your brand. By partnering with influencers in your industry, you can leverage their reach and reputation to get your name out there and attract new clients.

But before you go sending DMs to every influencer under the sun, it’s important to do your research. Not all influencers are created equal, and not all of them will be a good fit for your brand.

Start by looking for influencers who align with your values and your target audience. Maybe you’re a sustainable fashion brand, and you want to partner with influencers who share your passion for eco-friendly fashion. Or maybe you’re a business coach, and you want to partner with influencers who target the same demographic as your ideal client.

Once you’ve found a few influencers you’re interested in working with, it’s important to engage with them in a genuine and authentic way. Don’t just send a cold pitch asking them to promote your brand – take the time to build a relationship and establish trust.

One way to do this is to follow them on social media, engage with their posts, and share their content with your own audience. This can help you establish a connection and show them that you’re genuinely interested in their work.

When it comes time to actually partner with an influencer, be sure to set clear expectations and goals for the campaign. What do you want them to promote? What kind of content do you want them to create? And what metrics will you be tracking to measure the success of the campaign?

Finally, don’t be afraid to get creative with your influencer marketing. Maybe you want to create a fun challenge or hashtag that your influencer can help promote. Or maybe you want to offer an exclusive discount or free trial to their followers. The more you can make the campaign fun and engaging, the more likely you are to attract new clients and build buzz for your brand.

Influencer marketing can be a powerful tool for growing your service-based business, but it’s important to approach it in a strategic and authentic way. So go forth, my influencer-loving friends, and let’s take the ‘gram by storm!


Ah, networking. The necessary evil of every business owner. But it doesn’t have to be a snooze-fest, my friends. In fact, with a little bit of creativity and a lot of personalities, networking can be downright fun.

So where do you even start with networking? Well, the first step is to figure out where your ideal clients hang out. Are they at industry conferences and events? Or are they more likely to attend local meetups and networking groups?

Once you know where your ideal clients are, it’s time to get out there and start mingling. But don’t just show up and hand out business cards like a robot. Instead, focus on building real relationships with the people you meet.

One way to do this is to inject some of your own unique personality into the conversation. Maybe you crack a joke, or maybe you share a personal anecdote that helps you connect with the other person on a deeper level.

Another way to make networking more fun is to collaborate with other business owners in your industry. Maybe you co-host a workshop or event, or maybe you team up to offer a joint service or product. The more you can work together and support each other, the more successful you’ll all be.

Finally, don’t forget to follow up with the people you meet. Whether it’s sending a quick email or connecting on LinkedIn, taking the time to follow up and stay in touch can help you build strong and lasting relationships.

So, my networking-loving friends, let’s embrace the awkward handshakes and sweaty palms and make networking fun. With a little bit of humor and a lot of charm, you can connect with new clients and grow your service-based business like a pro.


Well, my fellow service-based business owners, I hope you’re feeling inspired and empowered after reading this post! We’ve covered a lot of ground today, from networking and events to social media and paid advertising.

But here’s the thing: marketing your business doesn’t have to be a chore. It doesn’t have to be something you dread or something you’re not good at. With a little bit of creativity and a lot of enthusiasm, you can find marketing strategies that work for you and that help you connect with your audience in a meaningful way.

Whether you’re a social media guru, a content marketing maven, or an event-planning extraordinaire, there’s a marketing strategy out there that’s perfect for you and your unique style. So don’t be afraid to experiment, try new things, and inject your own personality and humor into your marketing efforts.

At the end of the day, marketing your service-based business is all about building relationships and providing value to your audience. It’s not about spamming people with ads or pushing a hard sell. It’s about connecting with people on a deeper level and showing them why your services are the best fit for their needs.

So go forth, my friends, and market your service-based businesses with passion and purpose. With a little bit of optimism, a workflow that flows for you, and a whole lot of determination, you can achieve anything you set your mind to.

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Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know
Unleash Your Business's Potential: Marketing Strategies Every Female Service Business Owner Needs to Know

What’s the only thing that’ll ever stop you from building + scaling the business of your dreams? YOU! with Em Ducharme¬†¬†

Em Bucharme The only thing that'll ever stop you from building + scaling the business of your dreams YOU


What’s the only thing that’ll ever stop you from building + scaling the business of your dreams? YOU! with Em Ducharme¬†¬†

Today we are chatting about the only thing that will ever stop you from building and scaling a business of your dreams — which is YOU!

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.

As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last 10 years in various sectors.  She’s raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multip 6-7 figure mark in a record-breaking time.

These were some of the topics! 

  1. I always love to hear origin stories so to get started, tell me about your business and how you got started.
  2. The only thing that’ll ever stop you from building + scaling the business of your dreams? YOU.
  3. What are your main focuses in business right now?
  4. Talk about business energetics
  5. Talk about feminine funnels
  6. Scaling strategies
  7. What 3 things have helped you grow your business? This could be tools, advice, etc.

READ | You can read the show notes below

WATCH | You can watch the video here

LISTEN | You can listen to the podcast here

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Em Ducharme’s gift and connection points:

Loved this podcast episode? Leave us a review and rating here


Jen Vazquez, Em Ducharme

Jen Vazquez  

The only thing that you that will ever stop you from building and scaling the business of your dreams is you now if that really resonated with you, I’m very excited because my guest and I are talking about that and so much more. Welcome back. If you’re new here, I bring in experts in the marketing area to help you market your business effectively and simply but also by taking action. If that sounds like something that you are you interested in, then definitely subscribe so that you’re notified every time we release a new video or a new podcast. Today. I am super excited to be chatting with him do Sharon. She is a business strategist for influencers and experts who are looking to monetize and scale their audience through digital marketing and passive. work has been featured on major media outlets such as Forbes and thrive global and the good men project and business to community. As a former corporate sales consultant for a fortune 500 for Fortune 500 companies, major corporations and has helped to grow and scale businesses for the last 10 years in various sectors. She has raised millions of dollars in investor funds for the companies that she’s worked for, and personally was able to scale her own companies and that’s companies with an S past multiple six and seven figure marks in record breaking time. So welcome him. I’m like super excited to get into these questions with you. And I’m so happy to be here. Thank you so much for having me. Oh, of course. So I always like to start off first with how you got here question. So tell me a little bit about your business and basically like how you arrived to the business that you have today. It’s very hard to say in a nutshell. So I’m going to try to make it very quick but when I was 20 years old, I started my first business. I’m 33 now and it was a restaurant and two weeks after opening the first restaurant. My mother gave me a call and she told me she had six months left to live. She just had a cancer diagnosis. So it changed my entire life because first of all, I was living eight hours drive away from her, which was not sustainable. Like especially when you have a restaurant and a brand new one. You have to sleep in the restaurant. So that’s when I decided to find an alternative on what I could do to make money while I converse here and work from home. So I started my marketing journey then. And it’s it’s been years of errors and trials and successes and sabotage and all kinds of things that like we can dive in a little bit deeper later. But basically now I own multiple businesses. I have an E commerce I have a coaching business. I have other investments in building my portfolio of companies. So one of my dream was to be a little bit like a shark tank and I’m able to participate financially and my expertise and network into company. So this is what I’m focusing on right now. But it’s been a long, long journey to get here. You know, it’s funny because all of my guests sort of react the same because it’s always a windy route to get to where you are today. And chances are your business won’t look today like it does today, in five years from now, right? You could be doing something totally different. It is a normal sort of process through the life of your business, to change things and to pivot and things like that. We’ll be diving in a little bit of that later on. But let’s go ahead and start with that catchy title. Talk to us about how we may be stopping ourselves from building and scaling the business of our dreams.¬†


Em Ducharme  

So for me what I’ve realized when my mother passed away, I lost everything I had to file for bankruptcy. i My boyfriend that murdered 10 days later. I lost literally everything I went from having a public farm the year a brand new condo, credit card that had like almost no limit on I know having a restaurant and how like I was smelling and I was really, really solid. And then I lost everything. So every time I rebuilt something, I knew how to do it. I knew how to build businesses. That was something that was very easy for me but what was also easy for me is to sabotage everything and let it burn to the ground. And it took me many many many many years before I realized that the reason why I was doing that it’s because I was so scared of having something to lose that I was making sure I had never anything to this. I was making sure that I had like my own. It’s a little bit like in relationship when you’ve been hurt before and then you meet your dream man or your dream woman. And you’re I pursued like oh my god, I’m in love and then when it starts getting really serious, you’re so scared of losing the person unless you’re gonna make the breakup happen just because then you’re protecting yourself from failing and you don’t want to experience the loss again so you making sure you’re creating it so that you are in control. So what I realized that I was like, This is why I’m very successful, but I’m always in a feast or for me type of way like I would make a lot of money and then no money for months and months. I would create a very fast success and then it would crumble. Like I kept being up and down and up and down. And when I realized that I was the reason why I was in between me and I success. I was not scaling my businesses, even though they were genius ideas because I was so scared of building it and losing it again. So I had to shift the way I was looking at success and I had to decide that first of all if if it happens, I know I can survive it. Because I’ve done it for one time. I’ve survived losing everything. So if it happens again, I can survive it again. And then it happened the second time when I was working in finance. I had a I guess I grew so fast a ladder in the finance industry. Anytime I’m I put my head into something I make like hum homeruns like I’m really really good at going fast. So I invested into bitcoin in 2005 when it was like $300 I like I was so set again. And once again, I lost everything, all kinds of things happen and I left everything drift away from me. So when I realized that pattern after losing everything twice, and I decided that I would never once again, build something out of fear and sabotage is out of fear. But I would build it from my heart. I would build it from my passion and from the confidence that I can survive anything so it doesn’t matter what happens as long as I still show up every day and I never give up on one building. And now I built my business in a way that I could retire tomorrow and I would be living a good life and I have enough income streams that supports me. I have built a personal brand that supports me. I could literally just stop taking clients tomorrow and and be good for the rest of my life. So I did that because I really focused on building and being scared of losing everything and every time something bad happens I am not dropping my business, which is what I used to do. Every time something bad would happen. I would lose everything because I would drop it and I don’t drop the things I hold was hard, along with my success and that’s changed everything for me.¬†


Jen Vazquez  

Amazing. Hi. I first want to thank you for being so gracious in sharing that because I think there’s a theme on my YouTube channel and podcast of really sharing. You know what people might say are failures, which I personally believe are the catalysts to growth. Like if you don’t if things don’t fall apart, then you don’t really know how to rebuild them and the fear will get in your way every single time. So I imagine going through that process over the years has really represented itself in your business. So what are your main focuses in business right now?


Em Ducharme  

So one thing that I’ve discovered while I was rebuilding, once again, is that I used to build from a very masculine standpoint, I was trying to build a business like a man because that’s what I knew. And I realized that as women, we don’t build the same way we build from our heart from our intuition. And this is why now and my friend I’m really focused on teaching business energetics because it is important to learn how to operate and lead and feminine energy as well as driving in masculine energy and they are both needed and a lot of women who don’t know this, so they build in masculine energy and then they get burnt out or they’re tired or do these things that don’t actually makes their heart sing and they’re not happy with what they’re doing. And then they wake up one day they have a lot of money, they build something solid but they don’t even want to keep it because that was never aligned to begin with. So business energetics is one of the things. The second thing is I’ve created. After learning about energetics. I’ve created something I call feminine funnels, which I’ve been trademarking. Now. And the feminine Funnels is my version of funnels. I used to be funnel strategist. So funnels were really big for me. But when I learned about feminine energy to business, it was really disconnected from what I knew now. I didn’t want to manipulate people to buy my things I don’t want to make money just to make money I wanted it to be because it was as simple as I recreated my own version of my own vision, almost which I call seven internals, and it’s really selling with a heart and it’s not selling with marketing strategies that are manipulative and that are trying to get people scared or ashamed or guilty for buying. I really want people to buy from an empowered place, even if it’s coming from automation into my business. So feminine funnels was really big. And then we’re focusing on scaling strategies. Mostly using alternative marketing strategies. So being on the broadcast is really a good idea when you want to grow your brand. Because you are sharing an audience with someone that’s already out there. You’re sharing your knowledge and everyone is winning. So as long as everyone wins for me, this is aligned with my feminine energy. So I’m doing strategies that are aligned with the energetic that I want to bring to my business but those are three main focus that I have. Okay, so we’re gonna dive into all three because I do just really inspired and eager to know a little bit more as I’m sure our listeners do. So talk about business energetics photo, you talk a little bit about kind of what it is talk about some ways that people can use it to implement that. So when I say business energetics, what I mean to have a balance and to your feminine and your masculine energy. Your feminine energy is the fuel that you put in your car and your color is the masculine nature. They go hand in hand. If you don’t do the hard part is going to break down on the highway then if you only have fuel, you’re not going anywhere because there’s no vehicles that’s going to bring you somewhere and that’s the best way to do to explain it within the nology. So what I mean by this is, in order for me to run my business and be happy and be aligned, I must have a nervous system that’s regulated I must be happy and to stick around behind actions. I must surrender and trust into the work that I’m doing. So this example of energetics and that the balance is like for example, you’re preparing for something and then then stop looking on your inbox to see if someone bought if nobody buys on the freaking out your launch is a failure even though there’s still more weeks to go. That’s that’s an excellent balance when you you can launch things and it doesn’t seem like it’s a different thing. When I launch something when I promote the thing because I trust that every single day in my business is part of growing and improving my business. So it’s not about putting all my energy into launching a promotion. It’s putting my energy into selling and marketing. It’s just to continue to work every single day to work my business and my goals while regulating my nervous system while keeping time with the people that I love. While taking time to take myself off. Braiding what I’m doing is just in your feminine energy. So if you don’t know nothing that’s why it’s really hard to balance which means that for example, I work on business strategy. I work on my team. I work on laying money by finding a space and then once I’m done with this, I turn off my computer, my brain check. I don’t just say like tomorrow to do something. And I can actually be someone outside of my business and that’s something that’s very difficult for both the primary they’re everywhere. So energetics means you can have a balance between the two. So that’s what it means. That is that is really a good example for me and this is I take every Tuesday with my daughters and my grandpa and I had a really hard time talking myself up not thinking about business. And now after a couple months, I’ve read certain things on eBay. Then like, close your laptop and turn off and then I’m spending my whole day on the floor playing with my granddaughter and my daughter is a way to make sure that I get out by sitting up that day before getting to be done. So that’s just brilliant. Diving in a little bit. More on services. So that really is what we’re talking about, and the way that she was renting it. There are ways that you can work with her. So next let’s dive a little bit more into funnels. I know that you’re already marking it up by the time this airs it’s probably gonna be a trade you’re gonna go to an environment temp give me sort of understanding of arrived at you and and how sales funnels do that better their business. So basically every month is going to create a lot of MSM verification, money stainability and consistency to be their business. So for me it was really from the beginning thing, it’s a digital asset thing in my computer after I run it. I don’t like once and nothing happens with it. And so like having gold like in my my closet like that I don’t do anything with that I could use it to make money. So it’s a little bit like finance and you asked about how to make money when you haven’t met Seth and I kind of apply that logic. And then when you build there’s always a logic behind it. There’s always a strategy for long term behind it. We launched a free masterclass for pretty much always a group is behind that. So sometimes it was just launching things, but it’s pieces to fmoS and I need something that might as well do the Live platform instead of tutorial. Let’s get to benefit from it. For me to free them you Right You Evening Morning. You Return.

Em Ducharme  

And the since I need to do something for a funnel that might as well do their life path for instead of just reporting as the one else get to benefit from it. So for me to create the feminine funnels was a way that I can do whatever I want. I know that every month I have money coming in. I know that if I take time off, people can still serve themselves into my businesses. They can come shop into my business through funnels. So that’s that’s a very sustainable way of doing business but also using the work that you’ve done like we’ve worked so hard at creating, why are we not doing anything about it?

Jen Vazquez  

Repurposing is a big, big topic here. I am obsessed with it. I’m like put your heart and soul into one piece of content each week, but share it a billion places and places like you’re talking about that can automatically feed in years down the road. I focus on Pinterest marketing, and that is an amazing way to have constant people going into your funnels

Em Ducharme  

for traffic it’s amazing. I love Pinterest, secret.


Jen Vazquez  

That’s actually my business. But I like to bring everyone in marketing in here so we can take little pieces of everything. So in terms of scaling your business, like what are some mistakes that you see people making? And what are one or two things that you can sort of, you know, focus on maybe to not have those mistakes happen.


Em Ducharme  

One of the main thing that comes up when you ask me the mistakes is people they think they think it’s a badge of hunger to not have a team to not have sales page to not have funnels and to still be successful. But on the other side of it you don’t see that people are scared every month because they don’t know if they’re gonna make money or not. If they’re sick, everything stops because their life energies what brings money in if they are overwhelmed with something or something happens and they have less time than their clients are suffering because they don’t have anyone to help and fulfill the task. So building a team is really important. And now a mistake that I see people doing when they when they’re trying to build a team is they’re trying to hire one person that’s going to do everything


Jen Vazquez  

that just that just hit home. I discovered that this time last year. Oh, I have a team but I can’t imagine you’re so right. It is not a badge of honor. It is not a an effective way of running a business. Yeah,


Em Ducharme  

and it’s the same with people. I don’t run ads. I don’t run ads right now, but it’s not a badge of honor. It’s amazing to know how to convert content organically and I truly believe you need to learn how to convert organically before pushing paid traffic. Otherwise, you’re testing with your money instead of testing organically, very smart, but it’s not. If you have a winning formula. Why don’t you want more people to have their hands on it? I don’t understand. It’s not a badge of honor not to do ads as well. Just as an FYI.


Jen Vazquez  

Is that is that is perfect. Um, tell me three things that have I love to ask this of everyone because I think it’s sort of illuminating. What three things have helped you to grow your business and this could be tools this could be advice, this could be whatever.


Em Ducharme  

So the first thing that I would say was I always invested in myself outside of where I was like investment that stretch myself. And a lot of times we invest what we can afford, but then we if we can afford it, it means it’s not really a stretch. So that means we probably are not going to really see a difference because we’re already kind of there. If you want to quantum leap like people call if you want to go really fast and jump timelines. Then investing outside of your comfort zone is where the growth is going to be. So for me, that’s always been the case I have I have period in my business in my life that I don’t invest into myself for my business, I invest into my lifestyle, and I think this is also super important because what’s the point of building this if we’re always chasing the growth it’s amazing to I took six months of investing into my business just running it as is. And I invested in my lifestyle. I went to intro for Chile’s house. I went to Italy for an amazing trip and I did not hear bones right like it was amazing. I got myself a Porsche like I invested in my lifestyle because I want to enjoy what I doubt but now I got back to home from my trip and I’m I’m investing into my business again. I reinvested into mentors that were really stretching me like five figures, months investments. So I’m back to I’m being stretched but that’s why I grow so fast is because I invest out of my comfort zone but I also take time to work on appreciating and celebrating what I do. So that would be the first thing. The second thing like I said to build a team and to build a team in a way that everyone is going to have their zone of genius covered I in building that company culture. My team members never leave one day without saying I love you every single day. They have to like it doesn’t exist in my life that they don’t tell me I love you. I made their life too good to be true because too good to be true as the standard that I live my life on and that’s what I offer to them and I spoil them and I make I make I make them very happy to work with me but then it makes me very excited to work and it makes it that whenever there’s a problem or something’s going on, they are going to go all the way in to fix it because they are so happy to work with me and they want to make sure I’m happy as well. So it’s not a dynamic of I have employees they have something to do and that’s it like we actually built a family and my business


Jen Vazquez  

which they have. They have a buy in to the they have a personal investment business as well. That’s that is awesome. Yeah,


Em Ducharme  

that’s that’s leadership for me feminine leadership. I want to build them into leaders because I truly believe I don’t need workers. I need leaders. I need people that are going to take initiative. I need people that are invested. They have skin in the game in my business. They feel like we’re building this together, not just they’re working for me and then they get the paycheck because they don’t care about me and my business. If that’s the only thing to work for a store paycheck. There has to be more substance than that and more experience and a better reason. So that’s something that’s really will help me and the third thing would be to like I said to turn everything that I built into digital assets and to have a membership. So because of all these income streams I make over like every month I’m going to make at least $30,000 Just coming from from my courses in my membership. I don’t need to work and I already make like high six figures per per year. And everything else that I do because I launch a course every month I launch not for every month then it’s all extra money. So this is it makes it really fun for me that I can take it easy if I want or if I can go all in and have a really, really really juicy month. So I get to choose which direction I go depending on my energy depending on my plans on my traveling and all these things. So these are three things that really really caught me.


Jen Vazquez  

Those are those are really really good. Really good. Um, before we get the amazing gift that M is so generously sharing with all of the listeners and people watching on YouTube. Tell everyone about the services that you provide because I have a sneaking suspicion that people are curious about what type of services you offer.


Em Ducharme  

So I do entertain. I mostly do mastermind and membership when it comes to life things. I also accept here and there are private clients. But what is amazing about My business is I decided to build on every topic that I’m very passionate about. So whether it’s funnels, whether it’s memberships, whether it’s online courses, whether it’s an emotional intelligence, leadership, confidence, I have a course for everything and every year I re launched a course live or I have it available for self study. So basically, when you come in in my world you can shop and choose what what is the right thing for you right now and there’s always something available.


Jen Vazquez  

That is That is really cool, because like you said, we’re always on a different timeline, in terms of where we’re investing in what we’re learning and what we need at the moment right now. And it sounds like you have literally something for everyone at any time. And it sounds like you rotate every year or so updating what you already have and then doing it live because there’s that power in live education I firmly believe in but then it’s available for everyone as they want it to like you said self serve. That is awesome. Well and is sharing with us a gift of five days to 5k. So tell everyone a little bit about what that is. So this


Em Ducharme  

is a free course there’s five modules and if you like this conversation that’s probably going to be really JC for you. So basically, they subtyping is a cash injection for so I teach you how to create a cash injection offer that’s going to create at least 5k immediately and it worked. It’s been proven hundreds of times people have tried that and it work and I also teach all kinds of pieces that are making it work better. So whether it’s the feminine or masculine energy aspect, business energetics, I teach content, I teach promotion, I teach everything that’s needed to know in order to make it work, make it work for the animal language and it’s completely free. So because your your your listeners gonna like it.


Jen Vazquez  

I love it. I’ll definitely be going and doing it myself. Thank you so much for your valuable advice and also for your time today. Because I know it’s very hard when we run big businesses to be able to be available for these types of things. What is the best way I’m gonna have all your information that you’ve given to me for our YouTube watchers or our podcast listeners, but what is the best way to get into contact with you in case anyone wants to like literally take this conversation a step further. So I would say Instagram


Em Ducharme  

to Sharm is really the best way to reach out to me. I manage I don’t manage all my social media. I don’t manage my Pinterest. I think I manage my Instagram because that’s really something that I enjoy doing. So you get me in the inbox. So that’s


Jen Vazquez  

the best way to do it. Perfect. All right. So I always like to end by saying we’ve gotten some really valuable advice from him today on this call. And usually when you listen to a podcast, you’re gonna get one or two things that really resonate with you. And I just encourage you to go and put it on your calendar. Right now to take action on those one or two things. Where we tend to fail is that we get this education, we think, Oh, that’s a great idea. And then we’ve forgotten about the next week. So definitely take some time to work some under time to be able to take action on some of these things. Even if add to enjoy her free gift or to reach out and actually start up with her. Thank you so much for your time today and hope you all have a good day. Bye bye You