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Finding your ideal client is key to a successful photography business. When you know who you want to work with, the marketing process becomes much easier. You can target that person specifically and make sure your messaging is on point. In this blog post, we will discuss how to find your ideal client and book them easily!
Step 1: Who do you really want to work with?
To start, sit down and think about who you want to work with. What kind of clients do you enjoy working with? What are their interests? What is their budget? Once you have a good idea of the type of client you want to work with, you can start marketing to them specifically.
Step 2: Know your ideal client’s needs
Next, you want to understand what your ideal client’s needs are. What are they looking for in a photographer? What kind of experience do they want? understanding their needs will help you create a better overall experience for them and make sure they are happy with the results.
Step 3: Create a marketing plan
Knowing who your ideal client is and what they are looking for now, you can create a marketing plan that is specifically tailored to them.
To tailor your marketing plan to your ideal client’s needs, start by understanding who they are. What do you know about them? What are their frustrations, questions, or aspirations?
Consider planning a month or a quarter at a time. List out all blog titles for each week considering all the data you have about your ideal client and create a blog, podcast, or Youtube video each week. That’s your marketing plan.
Step 4: Create a Quarterly Marketing
Every quarter, create a marketing plan that you will faithfully execute consistently. This will help you keep moving forward and something to look at when in doubt of what to do next.
Step 5: Start Marketing — Analyze, Rinse and Repeat
Since you now know who your ideal client is, it’s time to start marketing to them. Try different methods and see what works best. Maybe you’ll discover how effective Pinterest is (because it is!), market on Instagram and/or TikTok, then try LinkedIn and make sure you are blogging and have an email list.
As you start marketing in these different ways and on social media platforms, analyze how well it went. How many outbound clicks on Pinterest or clicks to your bio link on Instagram as examples? Did you have more traffic to your website with blogging? How many clicks, replies or other actions did you get?
Ensure you give consistent marketing time though. Instagram, TikTok, and LinkedIn all are quick to see what happens. Blogging, emailing and Pinterest takes longer like 3-6 months to see results.
Then plan for the next quarter on what you’ll focus on and test. Testing helps you to identify what specifically people like
Step 6: Focus on excellent service and client journey
Even if you have the best marketing in the world, it won’t mean anything if your service is poor. Make sure you are providing an excellent experience to your clients from start to finish. This includes everything from communication to the actual photoshoot itself.
The client journey doesn’t end when the photoshoot is over either. You still need to deliver the final product and follow up with your clients. This is where you can really solidify yourself as a photographer that cares about their clients and not just getting the sale.
Finding your ideal client is essential to running a successful photography business. When you know who you want to work with, the marketing process becomes much easier. You can target that person specifically and make sure your messaging is on point.
By following the steps above, you will be well on your way to finding and booking your ideal clients easily!
Psst, if you want help marketing on Pinterest after you know your ideal client, I’d love to help! Schedule a free consultation call here.
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