Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo

Want To Create a Marketing Plan based on your Values NOT Your Vision? with Lindsey Badillo<br />

In this video I’m sharing Want To Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo.

We chatted about:

  • How Lindsey got started.
  • Issues that business owners make in their marketing strategies
  • How to get off the social media rat race
  • What if you’re not “naturally skilled at” marketing
  • How to know if your marketing strategy is working or not
  • 3 things have that helped Lindsey grow her business? 

Jen Vazquez  00:00

Do you want to create a marketing plan that’s based on your values and not your vision? If so, you are in luck as my guest will be sharing all about that and so much more. Welcome back. If you’re new here, my name is Jen Vazquez, I’m a Pinterest marketing strategist who brings in experts on all things marketing subjects so that you can take action and grow your business. If that sounds like something that you’d be interested in, I would love for you to subscribe so that you’re notified anytime a new YouTube video or podcast is released. Today. I am so excited to be chatting with Lindsay but do have Lindsay but do coaching and consulting LLC. Lindsey has worked with over 100 startups and scaling their businesses using digital marketing as a knack for making the messy bits of marketing simple and attainable. Lindsay is also the chief marketing coach of an inc 5000 business development companies servicing 500 Plus it and cybersecurity firms in developing effective marketing strategies and elevating their sales techniques. Leveraging is her formal education and certification in teaching coupled with her experience of helping businesses around the world. Lindsey has created the curriculum for multiple online courses, teaching marketing, sales, and personal development, helping clients streamline their success and create massive change in their businesses and lives. So welcome, Lindsay.


Lindsey Badillo  01:29

What an introduction, Jim, thank you so much. I am so excited to be here. I have been watching your content over the last few weeks since we’ve connected and absolutely enjoy it. And I know that we’re gonna have a great conversation today. So thank you for having me on.


Jen Vazquez  01:46

Thank you, I love your it’s like all around expertise, like those are like you can dive in and still help with all of the adjacent stuff going on. So I always love to start these chats with my little experts about hearing their origin story. So I’d love to hear like how you started in business and what got you sort of to this place you are today?


Lindsey Badillo  02:09

Oh, that’s always like a loaded question. I know what started in the womb, you know, okay, so Alright, so as you’ve heard formal education, or formal background, formal career, technically, it was an education. So I was actually a first grade teacher, went to school, went to college, did the things and said hey, I’m going to become a teacher, I’m going to work in education, I will be able to help people, I’ve always had this really, you know, this, this core need is core want to want to help other people. And I said, Okay, this is a safe read safe road safe route, I’ll be able to spend time with my kids really be involved in their education. I love teaching, I’ll go into education. So did that thing. And then you get the entrepreneurial, you know, you’re like, Whoa, this is not what I want. I am like, so bored. To be honest. I was like, my first year in the teaching, I was so bored. Not that and it’s like, it’s this thing. It’s like I have this core love to teach. And I had this core love to share knowledge. But I think that whenever you have his entrepreneurial heart, and you want to go and you want to change, and you want to be able to evolve, and you just need excitement, I knew that the formal education system wasn’t for me. So I set off into the world wide web and I said What in the world can I do to leverage my teaching skills and to still help people you know, what can I do where I have freedom over my finances to because as selfish as it may sound, I wanted to make a lot of money and formal teaching wasn’t going to do that. So set off it to into the abyss of the internet. So what can I do, I’m just really in this place of exploration. And one of the first self development books that I’m really just dove into and I was like a kid it you know, and like I was in school again, I got Marie Forleo book, everything is figured out double, highly recommend for anybody like setting out on their journey, making a big change in your life. I went through this book, like literally as if it was like a college class and I was taking notes and I was underlining, I still have the book on my bookshelf actually. I used to I used to send it to my private clients. And I would go through and I would underline and I put post it notes in there for them. And the bits that I really resonated with that thought that they would So fun fact it’s


Jen Vazquez  04:42

so so so so good. I totally agree.


Lindsey Badillo  04:46

So good. And I just remember going through this thing with my journal, and I was like doing all the exercises in like writing everything down and just really trying to figure it out. That’s what it was about. It was it was saying okay, everything is figured out double. You know, I was in In this place of just being unhappy with being a teacher, but I had just graduated, I had two kids, I was married. So it wasn’t like, you know, you’re just a 21 year old and you want to just change your path like No, like I was invested, you know, so it was a big leap to say, alright, like, I’m gonna leave this career that I’ve just spent, you know, 1000s of dollars getting this degree for, and now I’m gonna go do something different. And that was a big, big decision to make. So, started a blog, started a website, made a million dollars, not that did not happen. I’m just joking. I did. Dang, if


Jen Vazquez  05:39

it’s that easy.


Lindsey Badillo  05:42

That’s the thing, though. That’s the thing is that a lot of times when we’re starting out online, we see these other people with blogs, we see these other fancy websites, and we think that they have it figured out. And so we’re like, Oh, I’ll go do that thing. That’s going to be the thing. And I think that any strategy will work, but you just have to work it, you know, it has to work with you. So for me, that was not what worked for me. I am very much a people person. I love writing, I absolutely enjoy writing. But I light up from talking with other people I light up through teaching, I light up from being and having these conversations. So I find coaching. And it was in that moment. This is like 2018, I start as a life and relationship coach, and I’m tight. And it’s so it feels like a different lifetime. I look back, and I was like in my flowery robe on Instagram. And I’m like talking about intimacy in your marriage. And it was like, it was such a different life. And so I started out coaching married women, kind of rekindle intimacy in their relationships, rekindle connection. Ultimately, all those things came back to self love, all of it comes back to loving yourself, right? So did that started there really learned how to develop confidence in myself, I think that’s where any business starts is like finding a confidence in yourself. It’s so crazy, like looking back on old videos of me speaking into a camera, and I’m talking like this. And I would kind of like, look around. And you know, and just to say that we all start somewhere. So


Jen Vazquez  07:24

absolutely. And I think the messy starts are the things that bring you the most growth, for sure. It


Lindsey Badillo  07:30

was messy. It was real messy. So looking back on that as always fun. But I started there and about a year into it. The pandemic started to pick up and schools started to let we get that we sat down, went to a faculty meeting, and I believe was the first or second week of March. Oh, and two weeks before that I put in my resignation. Notice I put in my resignation notice. So I’m like coaching by afternoon like do I’m like this relationship coach in the evening. And I’m like, first grade teacher during the day. Yeah, it was like double life. So two weeks prior to this, this faculty meeting was I send in my notice to my principal, I sit down with her and I say, Hey, I’m not going to be renewing my contract. You know, and we go through this, I put him on notice two weeks later, we sit down this faculty meeting and they say, All right, we’re gonna go on break for two weeks because of this Coronavirus, COVID 19. We’ll do max. That’s how it all started. Right? We know Yes. We know where it goes from here. So we’re like, Okay, we’re gonna do this virtual teaching thing for two weeks. As we all know, we were out for the rest of the year, we navigated Virtual Teaching Google meets imagine teaching a reading group two to seven year olds through a Google meet,


Jen Vazquez  08:46

like so hard. What?


Lindsey Badillo  08:49

So that was that and it really solidified that that I was making the right decision. You know, because this was a life. It was such a pivotal moment. And of course, there were thoughts of like, Am I making the right decision, I’m leaving this job where I have a set salary, I’m venturing out on my own. And so all these things are coming up. But ultimately, whenever we got into that virtual stuff, and I’m like, Whoa, this is not the move. This is not it. So it really solidified I was on the right road, finished out my teaching. Well, by August, September of that year, so several months have gone by now. I start getting previous peers that had been in my first coaching program with me. So I was like literally a student in these coaching programs. I had my friends that I had, like, made along the way. And they were my first clients for business and marketing. And it was like Lindsay, can you help us find clients? Can you help us do this thing? And it was so cool looking back on it, and I found that that’s what frickin makes me excited. It’s like working with other women still work with women, working with other women working with other Just like beautiful souls who are on this mission to make the world a better place, and they just have no idea how to do it and where to get started, you know, you got to figure out the strategy, we’ve got to get the right mindset behind it. So those are my first clients, and they’re still in my communities are still around. So as far as moving into the marketing side, that’s where it all started. I fell in love with the strategic piece of stuff, the planning side, probably the teacher in me, fell in love with just like building stuff, and testing and tweaking and changing and just the process behind the business. And here we are, now we’re, you know, years down the road. And I’ve created countless courses I’ve helped over 100 other coaches, course creators, build out their courses, their programs, their high ticket offers even, and also now working in a completely different industry, using the same exact concepts and strategies to help them build out their marketing plans. So it sets my soul on fire, and I’m doing, I’m doing the work I’m supposed to be doing.


Jen Vazquez  11:05

Yeah, I and I feel like to like you kind of mentioned, all the things that we do in the past, all really lend to everything that you do now, right, a little bit more confident, a lot more strategic, all that kind of stuff. So alright, let’s dive into the marketing side of things. What is the top issue that you see business owners and in their marketing strategies? What are these issues that you see sort of come up over and over again?


Lindsey Badillo  11:34

I mean, the the number one thing is where do I start? Like, what what do I do? If I, you know, what do I do, Lindsay, just tell me what to do. And I’ll do it, give me step by step. Just give me the plan, I’ll do the thing. And here’s the thing is, like, really, like we said, Any strategy will work, you just have to work. Okay, so you can go to Google, and you can look up how to develop a marketing plan. You can go on YouTube, how to market my online business, how to, you know, market on Instagram, like you can go and Google all these things. So it’s like you found the how, but now the second piece of that, like, the other side of it is sticking to it. Believing in yourself, having the support to get you through it. Business is hard, like it is not for the faint of heart. overnight successes are very, very rare. And as much as we are sold this idea of oh, I’ve built a million dollar company in six months. Like that is not the norm whatsoever. And I guarantee you behind all of the stories that you hear, there are 1015 20 years in the making of getting to that point, okay, we don’t the three years that you made $0, before your business took off, you know, we didn’t we don’t normalize that. So yes, having the strategy, having step by step, then the other piece of it is normalizing all the ups and downs that come with entrepreneurship,


Jen Vazquez  13:03

I totally I totally relate with that. I think a lot of my clients also have a hard time with consistency. And if there’s one thing that, you know, doing marketing, the one success that you can get from marketing is if you’re consistent, that’s on YouTube, that’s in your blog posts that’s on social media. And I feel like so many people, they do well for a little bit, and they don’t see the big growth. And they’re like, ah, that didn’t work. It’s like they stopped just right before they started seeing that success. So with coaching, of course, you get that accountability with the consistency, which is so helpful.


Lindsey Badillo  13:41

Let’s stick to that. Because it’s like, you could have the perfect strategy laid out in front of you. And so many times we do, right, but it’s like, if you don’t have the like to call it the internal infrastructure, if you don’t have the internal infrastructure in place that’s going to support you that’s going to help you like navigate the woes, whenever you put the post out, and it doesn’t get the feedback that you anticipated, or you put your offer out there. And you don’t get anything in the first 48 hours. How are you going to navigate that internally, because we are going to internalize it, we are going to take it personally, we are going to make decisions out of emotion, rather than sticking with it saying no, I’ve got this plan. Let me give it some time, then I’ll make an informed decision later. But instead we act from emotion. We stop doing the thing. We retreat, we say oh my gosh, this offer is crap. Let me throw it out. You start over you hide and all those things are natural. So like if anyone’s experiencing that. Yes, we are not the only person that’s been there. I’ve been there more times than I would like to admit. We’ve all been there. We’ve all experienced it. I’ll tell you for example. I am hosting a 14 day free coaching experience right now. It’s four 14 days, and it’s all about building the pieces, your six figure business, but the entire first six days are all about doing the inner work. It’s all about getting clear what it is that you want. What are the core stories that have shaped your life? How are you going to navigate through that? What are you releasing? At this point? Who do you choose to be from here? And so it’s so funny, you know, like, they all think they’re gonna come in and like, get this social media strategy,


Jen Vazquez  15:25

strategy strategy. Yeah, yeah, yeah, yeah,


Lindsey Badillo  15:29

like, we’re gonna get there just the whole time, we’re gonna get there. But we’ve got to work this part first. And then whenever we do get there, you’re gonna be that much more ready. It’s like, it’s almost like you’re suiting up for battle, you’re like getting ready to like, go out on the frontlines, and we got to get you suited up first, then you’re ready to take the strategy


Jen Vazquez  15:45

you mentioned about like, you know, posting something and having it kind of fall flat. I think another thing that people or business owners do, especially when they’re not comfortable in that marketing space, is that they don’t share often enough. They’re like, Oh, I’m gonna bug people with this information. And yet people are on your social media to get that information. So I think, a little bit more of sharing everywhere versus one place. And then sharing multiple times is another area, I think people don’t do as much because they’re scared of bugging people, or oversharing. If you if


Lindsey Badillo  16:22

you are spot on with that. And because we have been, I think you’re going against the grain with that one. Because we Oh, yes, this lie that I’m sorry, I shouldn’t say this lie. But we have been No, that’s true.


Jen Vazquez  16:35

I agree with that.


Lindsey Badillo  16:38

Like choose one platform and go all in there and just you know, do this, and it’s all going to be ease and flow. And it’s always gonna be easy, you know? And it’s like, oh, actually, I think that that comes after you put in the grid, I think that the ease and flow comes after your systems are working. So yes,


Jen Vazquez  17:01

yes, I agree. Well, let’s dive in a little bit on social media. How do you recommend that business owners get off that social media rat race, because I always feel like social media can absolutely be helpful. And you absolutely need a presence because you just do peep. A lot of people confirm that you’re a real person, or that you know what you’re talking about if you’re on social media, right? But the problem is, is that people get like they spend so much time doing Instagram, when maybe Pinterest would be better, or they do so much time doing Instagram, but they’re not doing any blog posts, or they’re concerned because nobody’s listening to them. But they don’t have people on their email list, which is where we’re going to sell 20% of our services from oftentimes. So tell me a little bit about your recommendations for business owners to get off that social media rat race?


Lindsey Badillo  17:54

Oh, such a good question, Jen. This is the million dollar question. This is a multi million dollar question. You know, because social media platforms make buku oodles of money from keeping us there. First of all, we Yeah. And let’s talk about why we stay there. It’s because it’s this immediate source of gratification. It’s every time we open up our social media, we’re gonna see the little red.on, our DMS, we’re gonna see the little nine plus new notifications on Facebook, it’s this red rush of endorphins. Think about that. What color are all your notifications on social media? They’re red. It’s like an immediate boost of like dopamine. So of course, you don’t want to get off social media, because it makes you feel good or bad, you know, whichever one but you’re kind of like in this like, adrenaline roller coaster. So first of all, it’s like, just recognize that it’s hard for us to get off of it, because our nervous system sort of thrives on it, you know? But now, on the flip side of that, you’re absolutely right, we want to get into our email list. We want to be able to build this long term relationship that’s not dependent on an algorithm.


Jen Vazquez  19:07

You mean, you mean something we actually own? Bravo.


Lindsey Badillo  19:13

Yes. So it’s so funny. I have I used to really rely on Instagram a lot. For my business. I sold all my offers, through Instagram stories. So like, every single day, I would show up on stories. I would talk for like 1015 minutes on my stories. I would promote my offers there. It was exhausting. Right. It worked, but it was really freaking exhausting. Okay. There was an Instagram outage two weeks ago. Oh, yeah. I didn’t even know it. I logged on last night. I was just scrolling and I’m like my followers like are my fault away is super tight now. Like I’m so cognizant about who I follow. And I think it was one of like the big rails teachers His name is Brock and I follow his stuff. So yeah, so all abroad, and he was talking Get about the Instagram out in two weeks. I was like, Instagram outage. But it was so crazy because thinking back to you know, two years ago, I remembered Instagram outage like two years ago that did have me panicking. I mean, it was like, oh my god, what am I going to do? That’s where I sell my offers every single day. So, yes, gotta get off social media. But all that to say, if you think about dating, like if you are going to be okay, I’m married. I have not on Tinder or bumble bee or whatever else that these kids doing these days? Yeah, yeah. But it’s like, okay, you don’t want to stay on the dating website? You don’t want to stay on Tinder. Right? So what do you do to move people off? What do you have to do? Do we try to ask them for marriage? Right then and there? No, we’re at a warmth and love, we’re gonna see, hey, would you like to go have some coffee together? Would you like to go have dinner together? Hey, we’re gonna go for a walk, get up, if you want to go meet at this public place, where it’s like, I’m not asking for your hand of marriage, and like, we’re gonna get to know each other. So it’s the same exact way. But if you’re trying to move off social, I am a huge, huge advocate for educating your ideal clients. For serving them, I think that service is the best form of sales. So if you can create the space, create an opportunity, where you can educate your ideal clients, where you can ask for them to go on that casual date with you to get to know each other better, say, for an example, a webinar, say for an example, to grab your free resource that you have for download, say you want to ask them into a three day challenge, you want to bring them somewhere else that allows you to build that relationship with them. Okay, that’s quite different for everyone and everyone’s different businesses, and whatever it is that you do, and, and you it’s gonna take some trial and error to figure out what works for you also. So you have to find a way to move them to go on that casual date with you. Thus, you’re getting their email address, putting them on your email list, so that you can continue to nurture that relationship, even after they’ve downloaded think attended the webinar, or did the challenge or whatever the case is. So you just want to make sure that you’re serving that you’re thinking, okay, how can this be a win win for both of us, I’m educating you, I’m serving a problem that you have micro tiny problem, and then in return, you’re coming into my atmosphere coming into my environments, my communities, and we get to grow this relationship together.


Jen Vazquez  22:36

Yeah, I feel like people so much, the expectation with social media is that people will buy right away. And that’s actually doesn’t happen all that often, what you’ll normally happens is people stalk you for a while they listen to the things that you’re putting on social media, they might sign up for that free lead magnet that you have to get on your email list. Maybe they go into that, you know, that challenge, and they see how you educate, and you’re building that know, like, and trust the whole way through. And if there are a lot of people out there that only use social media and don’t have an email list or don’t have a blog or anything like that. And what it is, is you’re constantly selling, where instead, if you’re constantly providing education and, and tips and things in your blog or your email, they’re understanding what you’re doing. They either like how you’re teaching, or they’re off your list. And over time, they will potentially buy from you. Sometimes it takes like six or seven touches before a person trusts. Right trust. So I think that’s so smart. And I feel like you do need a sort of well rounded marketing situation. So let’s dive in a little bit deeper on that. What if someone says, you know, I’m not naturally skilled at marketing, or that’s not my thing? How can you help people with that?


Lindsey Badillo  24:02

Find the person that is people that are skilled at it. If I don’t know how to do something, I’m going to call the person that does. I’m going to go to Google and I’m gonna go look up the person that can do this. I need a fence put up in our backyard right now. And you are not going to find Lindsay out there in the backyard trying to


Jen Vazquez  24:21

hammering away


Lindsey Badillo  24:23

I don’t think so. I’m gonna go I’m on my to do list call the fence people like I’m going to call the people get a quote, ask them to come and put it in. I mean, that’s what I’m going to do. So now, more specifically, the marketing to marketing your business. We can’t just outsource everything. Maybe one day we can outsource parts of it. That’s we want to master the strategy, delegate the execution. Absolutely. But how do we get there? We’ve got to invest into our education. We have to learn these things. I think for any business to grow, you have to have an understanding of how consumers how people We’ll buy, you have to understand the psychology of the buying process, how everyone starts out with, they have no idea who you are, they don’t care who you are, they just want to know, can you help me with this thing? Is this something? You know, if, if someone’s gonna go buy toothpaste, they don’t care what they just want to know? Is it gonna help my teeth be wider? Is it gonna make my breath smell good? Like, what’s the problem? Like? What is it gonna do? For me? That’s what people care about. And so you have to have an understanding of what problem do I solve? How do I serve people? You know? So for an example, if you are, let’s see a virtual assistant and your VA and you’re saying, Well, geez, No, nobody’s buying my services. You know, I’m a great VA. And will you when’s the last time that you told someone, how much time you’re going to save them? When’s the last time you told someone that, hey, you’re going to be able to free up 12 hours of your week, because I’m going to be the one cleaning out your emails, replying to your DMS, answering those frequently asked questions, organizing those things in the back end, therefore, you get to spend more time with your family, you get to take Friday’s off, like you’ve been wanting to for the past two years, and you get to ultimately live a happier life. That’s what people care about. I feel


Jen Vazquez  26:18

like you’re so right, because people always sell the service or sell the product. And the the hard part, I find, unless you’re naturally gifted at it, is to sell that transformation or touch on this, the struggles that they’re having, and the frustrations that they may be going through just asking that question of like, when was the last time that you got to take a day off and just spend time with your kids like, or, you know, all those little things can really lead to people going? Yeah, yeah, I feel like that, or gosh, I told what is she offering? Right? You’re more invested in it, when you’ve, when you’ve shared with them what that transformation can look like?


Lindsey Badillo  27:01

Yeah, you’re bringing awareness? Absolutely. Which is like the first one of the first steps and that buyer process is making them aware. It’s just creating an awareness that they do have that issue or that that does relate to them. And they’re like, oh, that light bulb starts to go off. They’re like, Hmm, so there’s a different option? You mean, I don’t have to be the one that does all these things. I don’t have to do things this way. There’s a different option. Hmm. So they’re aware of like, they’re like to say, like, their ears are starting to perk up. They’re like, Oh, yes. Listening, you know, and then and so then it’s like, okay, well, how do I educate them? How do I help them? How can I give them a quick win? How can I give something right now that’s gonna make your life easier. And so that was, that’s what I recommend you bring in that resource that they can go and download, they can attend that training, they can, you know, do something like that casual date, like we were talking about, yeah, give them like a bite size of what it’s like to work with you, or bite size thing that’s going to help them with this micro problem, before they commit to the macro, offer the macro experience, whatever that thing is. So it’s, it’s moving them along that journey. And you’re right, I don’t think it comes natural to anyone. I think that we all have to learn, you know, we all have to crack this and learn and that and that’s what marketing is. It’s trying things over and over again, realizing what worked and what didn’t work, and then doing it all over.


Jen Vazquez  28:30

Speaking of that perfect transition, how do you know if your marketing strategy is working or not?


Lindsey Badillo  28:37

Oh, that’s such a good question. Oh, so I Okay. Number one, it’s going to take any strategy, like we said, a new strategy will work if you work it, but we’ve got to give a time to work. Okay, so knowing that I would say, Okay, how many? How consistent Have you been? How long? Have you been doing the same thing over and over? You posting for a week? It’s not enough. You posting for a month? Probably isn’t enough? You posting for three bites? Maybe we can start looking at the type of content that you’re posting? Is it eliciting responses? Are you getting opt ins to your website, you’ve got to your lead magnet, you’ve got to know your numbers, but you also have to give it time to work. So how do you know the short answer to this is one you’ve got to have stamina, you gotta have consistency. You just got to keep working the progress the process. And then two, you do want to look at your numbers. I think that we can all be smart and say, Alright, I’ve been promoting this freebie now for six months, and no one’s buying the back end offer. I’ve had zero conversions from it. So let’s look at that. Are they clicking the link? Do you have visitors to the site? What are they going to the checkout page so we’re going to start looking at where is the disconnect? Okay, so Okay, have a work the process long enough? And then to look at those numbers and ask yourself, is it working out? Okay, I’ve worked it for six months now is the thing working,


Jen Vazquez  30:02

I would love to know this myself, What three things have helped you grow your business, it could be tools, advice, etc. But what are three sort of core things that have helped you to grow your business?


Lindsey Badillo  30:15

I would say, strategy like I’m such as much inner work. And as a committed to like those inner things, those things become a part of the strategy now. So having a legitimate lead generation strategy, that my marketing is not just a matter of emotion, it’s not just a matter of me getting likes and engagement, it’s a matter of do I have a strategy that’s going to push them push my ideal clients where I want them? Do I have a lead gen strategy number one? So for and we just talked about that, hey, how do I get people email lists? How do I move them down the process? Number one, Legion strategy? Number two, I would say having the support, it’s, I am constantly putting myself in rooms, where I’m learning from other people, where I am helping other people where I am collaborating, where I’m growing, you want to put yourself in a room where you are the dumbest person in the room, at least. I mean, it’s the room where I, I literally feel like I’m the least qualified to be there. And there’s a reason it’s like, why in the room, do you do that? Well put me somewhere where I can grow. If I’m not growing, then I don’t want to do it. I don’t, I’ll be I’ll be bored, I don’t want to do it, I have to stay in a place of growth. And it kind of goes to that saying, the shark only grows as big as the container that it’s in. So you put a shark in a fish tank, it’s gonna stay this big, but you put a shark in the ocean, how big will it grow. And then the third piece of that. So I would say, I think this is kind of redundant with strategy, but like the systems that I can rinse and repeat, yes, just frickin work. You know, whether it like our CRM system that we’ve just developed, like I’m obsessed with it, I’m absolutely obsessed with a system that just does what I need it to do. I think that that’s what can make you really, really efficient and can help you actually scale as you’re starting to bring in a marketing manager, bring in a team or an assistant things like that, just having systems that you’ve mastered, you understand. And now you can start delegating to other people, you can start systematizing. So that’s rinse and repeat. So


Jen Vazquez  32:29

I say that I say this all the time, always strive to work smarter, not harder. So every place you are in your business, you should be trying to figure out how you can streamline how you can limit other things and make it more of a streamlined process. That is that is really, really smart. Well, before we get to the gift that Lindsey is so generously sharing with our audience, tell everybody out there because right about now is when my listeners are like, Ah, she’s kind of smart. How can I work with her? Right? So tell us a little bit about the services that you provide in case anyone is thinking that they could use some help.


Lindsey Badillo  33:08

Yeah, I am absent, thank you for the opportunity to share that. So I offer a very few ways to work with me, I’ve simplified my life, my business. So really, you’re gonna fall into one or two categories. You’re like, Hey, I’m just starting out, I have got this online business, whether you’re an online coach on online service provider, online, VA, even business manager, your online service provider, and you’re like, Lindsey, I’ve got this idea, I want to put it out there, I’m ready to get started, show me where to go, that you’re probably going to want to come into the vortex that’s our free 14 Day coaching experience where you come in, you hang out with us, we go on a casual date, quote unquote, for 14 days, and we’re gonna work together we’re gonna get this ideas are no, that would be the first stop after that, you probably move into our accelerator. So that’s where we work together. For months, we actually work on getting your business, like an actual strategy, get a lead generation strategy, get your first clients in the door, really get you moving from it from it just being an idea to now it’s a functioning business. Okay, so that’s the first way. Second way is coming into one of our more more intimate containers, where it’s like, alright, Lindsay, I’ve got those things, I’ve got a system and now I’m ready to bring in, you know, my first team member, I’m certain I’m ready to start hiring some stuff out, I’m ready to really scale, then you’re probably going to want to work with me and our mastermind, or, or private coaching. So just kind of depends on preference for that way. So if that is you, then you have to reach out to me directly. Yeah,


Jen Vazquez  34:46

I’m gonna put all her links down below. So don’t worry about any of this. And Lindsay is sharing a free gift of a tracker. So Lindsay, tell us a little bit about what that It is. And of course, I’ll put the link down below for everyone to snag this, it’s free. So you should absolutely snag it. But tell everybody a little bit about what it’s what it helps with.


Lindsey Badillo  35:10

It will change your life number one, like literally, I did this and I did this exact thing in my own business. Two years ago, probably whenever everything just really started to click for me, and I was like, Okay, this thing of being on social media all the time, it’s not working for me for my life, or my business for my family, I’ve got to diversify. I need to expand my reach other than just and that’s also whenever Instagram really started to change do like we remember whenever you could just post like a carousel post and like go viral, like what happened to the good old days, we don’t know. Now you’ve got to like dance on the reels. With all that, I mean I am when I whenever I want to, for me. Exactly. It’s the cherry on top. And but it’s not what I want my business to depend on, you know, so wholesome, wholesome marketing track tracker is just that it teaches you how to build a marketing tracker or a marketing system that is beyond just social media. So it’s going to, you’re literally going to print this baby out, and you’re going to track what you do for 30 days, okay, you’re gonna get over 30 different marketing avenues broken up by the three different types of marketing that there are, okay, and you’re gonna attract what it is that you’re doing. So one, it’s going to hold you to it, it’s going to keep you accountable. And to it’s going to show you that there are so many more ways to get your business out there than just relying on Facebook or Instagram. So


Jen Vazquez  36:40

well, gosh, I mean, thank you so much for your valuable advice. And for your time today. Because time is money. What is the best way to get in contact with you in case anybody wants to take this conversation further?


Lindsey Badillo  36:53

Yeah, I would say download the marketing tracker, Lindsey marketing tracker, that will you’ll be put on to our email list, you’ll receive regular emails from me, I you can always reply to any of my emails, I personally check those. I personally respond to anyone that applies to their to grab the wholesome marketing tracker. And then I also invite you into our Facebook community. So we have a Facebook group. It’s the marketing know how group and I’m in there sharing daily inspiration, weekly trainings, typically. And it’s just a really, really juicy way to get short bite sized marketing trainings every single week. That’s going to take you from here and move you one step further. take you from here, review one step further every single week, so I invite you to come in there as well.


Jen Vazquez  37:40

I love it. Well, if you listeners or watchers out there have had any good ideas or tips which I’m sure you have. Definitely make sure you put time on your calendar to implement. I always say for every, you know, one hour of training or education, you want to spend about two hours actually implementing the things that you loved about it, or all that education is going to waste because you’re not implementing any of it. And if you really enjoyed this podcast, I would love to get a review. We’re trying to build up our reviews. Now go out there and do something good for your business like snagging Lindsay’s gift and then taking action.

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What’s the only thing that’ll ever stop you from building + scaling the business of your dreams? YOU! with Em Ducharme  

Today we are chatting about the only thing that will ever stop you from building and scaling a business of your dreams — which is YOU!

Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income. Her work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.

As a former corporate sales consultant for Fortune 500 companies, major corporations, Em helped to grow and scale businesses for the last 10 years in various sectors.  She’s raised millions of dollars in investor funds for the companies that she worked for and personally was able to scale her own companies past multip 6-7 figure mark in a record-breaking time.

These were some of the topics! 

  1. I always love to hear origin stories so to get started, tell me about your business and how you got started.
  2. The only thing that’ll ever stop you from building + scaling the business of your dreams? YOU.
  3. What are your main focuses in business right now?
  4. Talk about business energetics
  5. Talk about feminine funnels
  6. Scaling strategies
  7. What 3 things have helped you grow your business? This could be tools, advice, etc.

READ | You can read the show notes below

WATCH | You can watch the video here

LISTEN | You can listen to the podcast here

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Em Ducharme’s gift and connection points:

Loved this podcast episode? Leave us a review and rating here

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

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Jen Vazquez, Em Ducharme

Jen Vazquez  

The only thing that you that will ever stop you from building and scaling the business of your dreams is you now if that really resonated with you, I’m very excited because my guest and I are talking about that and so much more. Welcome back. If you’re new here, I bring in experts in the marketing area to help you market your business effectively and simply but also by taking action. If that sounds like something that you are you interested in, then definitely subscribe so that you’re notified every time we release a new video or a new podcast. Today. I am super excited to be chatting with him do Sharon. She is a business strategist for influencers and experts who are looking to monetize and scale their audience through digital marketing and passive. work has been featured on major media outlets such as Forbes and thrive global and the good men project and business to community. As a former corporate sales consultant for a fortune 500 for Fortune 500 companies, major corporations and has helped to grow and scale businesses for the last 10 years in various sectors. She has raised millions of dollars in investor funds for the companies that she’s worked for, and personally was able to scale her own companies and that’s companies with an S past multiple six and seven figure marks in record breaking time. So welcome him. I’m like super excited to get into these questions with you. And I’m so happy to be here. Thank you so much for having me. Oh, of course. So I always like to start off first with how you got here question. So tell me a little bit about your business and basically like how you arrived to the business that you have today. It’s very hard to say in a nutshell. So I’m going to try to make it very quick but when I was 20 years old, I started my first business. I’m 33 now and it was a restaurant and two weeks after opening the first restaurant. My mother gave me a call and she told me she had six months left to live. She just had a cancer diagnosis. So it changed my entire life because first of all, I was living eight hours drive away from her, which was not sustainable. Like especially when you have a restaurant and a brand new one. You have to sleep in the restaurant. So that’s when I decided to find an alternative on what I could do to make money while I converse here and work from home. So I started my marketing journey then. And it’s it’s been years of errors and trials and successes and sabotage and all kinds of things that like we can dive in a little bit deeper later. But basically now I own multiple businesses. I have an E commerce I have a coaching business. I have other investments in building my portfolio of companies. So one of my dream was to be a little bit like a shark tank and I’m able to participate financially and my expertise and network into company. So this is what I’m focusing on right now. But it’s been a long, long journey to get here. You know, it’s funny because all of my guests sort of react the same because it’s always a windy route to get to where you are today. And chances are your business won’t look today like it does today, in five years from now, right? You could be doing something totally different. It is a normal sort of process through the life of your business, to change things and to pivot and things like that. We’ll be diving in a little bit of that later on. But let’s go ahead and start with that catchy title. Talk to us about how we may be stopping ourselves from building and scaling the business of our dreams. 


Em Ducharme  

So for me what I’ve realized when my mother passed away, I lost everything I had to file for bankruptcy. i My boyfriend that murdered 10 days later. I lost literally everything I went from having a public farm the year a brand new condo, credit card that had like almost no limit on I know having a restaurant and how like I was smelling and I was really, really solid. And then I lost everything. So every time I rebuilt something, I knew how to do it. I knew how to build businesses. That was something that was very easy for me but what was also easy for me is to sabotage everything and let it burn to the ground. And it took me many many many many years before I realized that the reason why I was doing that it’s because I was so scared of having something to lose that I was making sure I had never anything to this. I was making sure that I had like my own. It’s a little bit like in relationship when you’ve been hurt before and then you meet your dream man or your dream woman. And you’re I pursued like oh my god, I’m in love and then when it starts getting really serious, you’re so scared of losing the person unless you’re gonna make the breakup happen just because then you’re protecting yourself from failing and you don’t want to experience the loss again so you making sure you’re creating it so that you are in control. So what I realized that I was like, This is why I’m very successful, but I’m always in a feast or for me type of way like I would make a lot of money and then no money for months and months. I would create a very fast success and then it would crumble. Like I kept being up and down and up and down. And when I realized that I was the reason why I was in between me and I success. I was not scaling my businesses, even though they were genius ideas because I was so scared of building it and losing it again. So I had to shift the way I was looking at success and I had to decide that first of all if if it happens, I know I can survive it. Because I’ve done it for one time. I’ve survived losing everything. So if it happens again, I can survive it again. And then it happened the second time when I was working in finance. I had a I guess I grew so fast a ladder in the finance industry. Anytime I’m I put my head into something I make like hum homeruns like I’m really really good at going fast. So I invested into bitcoin in 2005 when it was like $300 I like I was so set again. And once again, I lost everything, all kinds of things happen and I left everything drift away from me. So when I realized that pattern after losing everything twice, and I decided that I would never once again, build something out of fear and sabotage is out of fear. But I would build it from my heart. I would build it from my passion and from the confidence that I can survive anything so it doesn’t matter what happens as long as I still show up every day and I never give up on one building. And now I built my business in a way that I could retire tomorrow and I would be living a good life and I have enough income streams that supports me. I have built a personal brand that supports me. I could literally just stop taking clients tomorrow and and be good for the rest of my life. So I did that because I really focused on building and being scared of losing everything and every time something bad happens I am not dropping my business, which is what I used to do. Every time something bad would happen. I would lose everything because I would drop it and I don’t drop the things I hold was hard, along with my success and that’s changed everything for me. 


Jen Vazquez  

Amazing. Hi. I first want to thank you for being so gracious in sharing that because I think there’s a theme on my YouTube channel and podcast of really sharing. You know what people might say are failures, which I personally believe are the catalysts to growth. Like if you don’t if things don’t fall apart, then you don’t really know how to rebuild them and the fear will get in your way every single time. So I imagine going through that process over the years has really represented itself in your business. So what are your main focuses in business right now?


Em Ducharme  

So one thing that I’ve discovered while I was rebuilding, once again, is that I used to build from a very masculine standpoint, I was trying to build a business like a man because that’s what I knew. And I realized that as women, we don’t build the same way we build from our heart from our intuition. And this is why now and my friend I’m really focused on teaching business energetics because it is important to learn how to operate and lead and feminine energy as well as driving in masculine energy and they are both needed and a lot of women who don’t know this, so they build in masculine energy and then they get burnt out or they’re tired or do these things that don’t actually makes their heart sing and they’re not happy with what they’re doing. And then they wake up one day they have a lot of money, they build something solid but they don’t even want to keep it because that was never aligned to begin with. So business energetics is one of the things. The second thing is I’ve created. After learning about energetics. I’ve created something I call feminine funnels, which I’ve been trademarking. Now. And the feminine Funnels is my version of funnels. I used to be funnel strategist. So funnels were really big for me. But when I learned about feminine energy to business, it was really disconnected from what I knew now. I didn’t want to manipulate people to buy my things I don’t want to make money just to make money I wanted it to be because it was as simple as I recreated my own version of my own vision, almost which I call seven internals, and it’s really selling with a heart and it’s not selling with marketing strategies that are manipulative and that are trying to get people scared or ashamed or guilty for buying. I really want people to buy from an empowered place, even if it’s coming from automation into my business. So feminine funnels was really big. And then we’re focusing on scaling strategies. Mostly using alternative marketing strategies. So being on the broadcast is really a good idea when you want to grow your brand. Because you are sharing an audience with someone that’s already out there. You’re sharing your knowledge and everyone is winning. So as long as everyone wins for me, this is aligned with my feminine energy. So I’m doing strategies that are aligned with the energetic that I want to bring to my business but those are three main focus that I have. Okay, so we’re gonna dive into all three because I do just really inspired and eager to know a little bit more as I’m sure our listeners do. So talk about business energetics photo, you talk a little bit about kind of what it is talk about some ways that people can use it to implement that. So when I say business energetics, what I mean to have a balance and to your feminine and your masculine energy. Your feminine energy is the fuel that you put in your car and your color is the masculine nature. They go hand in hand. If you don’t do the hard part is going to break down on the highway then if you only have fuel, you’re not going anywhere because there’s no vehicles that’s going to bring you somewhere and that’s the best way to do to explain it within the nology. So what I mean by this is, in order for me to run my business and be happy and be aligned, I must have a nervous system that’s regulated I must be happy and to stick around behind actions. I must surrender and trust into the work that I’m doing. So this example of energetics and that the balance is like for example, you’re preparing for something and then then stop looking on your inbox to see if someone bought if nobody buys on the freaking out your launch is a failure even though there’s still more weeks to go. That’s that’s an excellent balance when you you can launch things and it doesn’t seem like it’s a different thing. When I launch something when I promote the thing because I trust that every single day in my business is part of growing and improving my business. So it’s not about putting all my energy into launching a promotion. It’s putting my energy into selling and marketing. It’s just to continue to work every single day to work my business and my goals while regulating my nervous system while keeping time with the people that I love. While taking time to take myself off. Braiding what I’m doing is just in your feminine energy. So if you don’t know nothing that’s why it’s really hard to balance which means that for example, I work on business strategy. I work on my team. I work on laying money by finding a space and then once I’m done with this, I turn off my computer, my brain check. I don’t just say like tomorrow to do something. And I can actually be someone outside of my business and that’s something that’s very difficult for both the primary they’re everywhere. So energetics means you can have a balance between the two. So that’s what it means. That is that is really a good example for me and this is I take every Tuesday with my daughters and my grandpa and I had a really hard time talking myself up not thinking about business. And now after a couple months, I’ve read certain things on eBay. Then like, close your laptop and turn off and then I’m spending my whole day on the floor playing with my granddaughter and my daughter is a way to make sure that I get out by sitting up that day before getting to be done. So that’s just brilliant. Diving in a little bit. More on services. So that really is what we’re talking about, and the way that she was renting it. There are ways that you can work with her. So next let’s dive a little bit more into funnels. I know that you’re already marking it up by the time this airs it’s probably gonna be a trade you’re gonna go to an environment temp give me sort of understanding of arrived at you and and how sales funnels do that better their business. So basically every month is going to create a lot of MSM verification, money stainability and consistency to be their business. So for me it was really from the beginning thing, it’s a digital asset thing in my computer after I run it. I don’t like once and nothing happens with it. And so like having gold like in my my closet like that I don’t do anything with that I could use it to make money. So it’s a little bit like finance and you asked about how to make money when you haven’t met Seth and I kind of apply that logic. And then when you build there’s always a logic behind it. There’s always a strategy for long term behind it. We launched a free masterclass for pretty much always a group is behind that. So sometimes it was just launching things, but it’s pieces to fmoS and I need something that might as well do the Live platform instead of tutorial. Let’s get to benefit from it. For me to free them you Right You Evening Morning. You Return.

Em Ducharme  

And the since I need to do something for a funnel that might as well do their life path for instead of just reporting as the one else get to benefit from it. So for me to create the feminine funnels was a way that I can do whatever I want. I know that every month I have money coming in. I know that if I take time off, people can still serve themselves into my businesses. They can come shop into my business through funnels. So that’s that’s a very sustainable way of doing business but also using the work that you’ve done like we’ve worked so hard at creating, why are we not doing anything about it?

Jen Vazquez  

Repurposing is a big, big topic here. I am obsessed with it. I’m like put your heart and soul into one piece of content each week, but share it a billion places and places like you’re talking about that can automatically feed in years down the road. I focus on Pinterest marketing, and that is an amazing way to have constant people going into your funnels

Em Ducharme  

for traffic it’s amazing. I love Pinterest, secret.


Jen Vazquez  

That’s actually my business. But I like to bring everyone in marketing in here so we can take little pieces of everything. So in terms of scaling your business, like what are some mistakes that you see people making? And what are one or two things that you can sort of, you know, focus on maybe to not have those mistakes happen.


Em Ducharme  

One of the main thing that comes up when you ask me the mistakes is people they think they think it’s a badge of hunger to not have a team to not have sales page to not have funnels and to still be successful. But on the other side of it you don’t see that people are scared every month because they don’t know if they’re gonna make money or not. If they’re sick, everything stops because their life energies what brings money in if they are overwhelmed with something or something happens and they have less time than their clients are suffering because they don’t have anyone to help and fulfill the task. So building a team is really important. And now a mistake that I see people doing when they when they’re trying to build a team is they’re trying to hire one person that’s going to do everything


Jen Vazquez  

that just that just hit home. I discovered that this time last year. Oh, I have a team but I can’t imagine you’re so right. It is not a badge of honor. It is not a an effective way of running a business. Yeah,


Em Ducharme  

and it’s the same with people. I don’t run ads. I don’t run ads right now, but it’s not a badge of honor. It’s amazing to know how to convert content organically and I truly believe you need to learn how to convert organically before pushing paid traffic. Otherwise, you’re testing with your money instead of testing organically, very smart, but it’s not. If you have a winning formula. Why don’t you want more people to have their hands on it? I don’t understand. It’s not a badge of honor not to do ads as well. Just as an FYI.


Jen Vazquez  

Is that is that is perfect. Um, tell me three things that have I love to ask this of everyone because I think it’s sort of illuminating. What three things have helped you to grow your business and this could be tools this could be advice, this could be whatever.


Em Ducharme  

So the first thing that I would say was I always invested in myself outside of where I was like investment that stretch myself. And a lot of times we invest what we can afford, but then we if we can afford it, it means it’s not really a stretch. So that means we probably are not going to really see a difference because we’re already kind of there. If you want to quantum leap like people call if you want to go really fast and jump timelines. Then investing outside of your comfort zone is where the growth is going to be. So for me, that’s always been the case I have I have period in my business in my life that I don’t invest into myself for my business, I invest into my lifestyle, and I think this is also super important because what’s the point of building this if we’re always chasing the growth it’s amazing to I took six months of investing into my business just running it as is. And I invested in my lifestyle. I went to intro for Chile’s house. I went to Italy for an amazing trip and I did not hear bones right like it was amazing. I got myself a Porsche like I invested in my lifestyle because I want to enjoy what I doubt but now I got back to home from my trip and I’m I’m investing into my business again. I reinvested into mentors that were really stretching me like five figures, months investments. So I’m back to I’m being stretched but that’s why I grow so fast is because I invest out of my comfort zone but I also take time to work on appreciating and celebrating what I do. So that would be the first thing. The second thing like I said to build a team and to build a team in a way that everyone is going to have their zone of genius covered I in building that company culture. My team members never leave one day without saying I love you every single day. They have to like it doesn’t exist in my life that they don’t tell me I love you. I made their life too good to be true because too good to be true as the standard that I live my life on and that’s what I offer to them and I spoil them and I make I make I make them very happy to work with me but then it makes me very excited to work and it makes it that whenever there’s a problem or something’s going on, they are going to go all the way in to fix it because they are so happy to work with me and they want to make sure I’m happy as well. So it’s not a dynamic of I have employees they have something to do and that’s it like we actually built a family and my business


Jen Vazquez  

which they have. They have a buy in to the they have a personal investment business as well. That’s that is awesome. Yeah,


Em Ducharme  

that’s that’s leadership for me feminine leadership. I want to build them into leaders because I truly believe I don’t need workers. I need leaders. I need people that are going to take initiative. I need people that are invested. They have skin in the game in my business. They feel like we’re building this together, not just they’re working for me and then they get the paycheck because they don’t care about me and my business. If that’s the only thing to work for a store paycheck. There has to be more substance than that and more experience and a better reason. So that’s something that’s really will help me and the third thing would be to like I said to turn everything that I built into digital assets and to have a membership. So because of all these income streams I make over like every month I’m going to make at least $30,000 Just coming from from my courses in my membership. I don’t need to work and I already make like high six figures per per year. And everything else that I do because I launch a course every month I launch not for every month then it’s all extra money. So this is it makes it really fun for me that I can take it easy if I want or if I can go all in and have a really, really really juicy month. So I get to choose which direction I go depending on my energy depending on my plans on my traveling and all these things. So these are three things that really really caught me.


Jen Vazquez  

Those are those are really really good. Really good. Um, before we get the amazing gift that M is so generously sharing with all of the listeners and people watching on YouTube. Tell everyone about the services that you provide because I have a sneaking suspicion that people are curious about what type of services you offer.


Em Ducharme  

So I do entertain. I mostly do mastermind and membership when it comes to life things. I also accept here and there are private clients. But what is amazing about My business is I decided to build on every topic that I’m very passionate about. So whether it’s funnels, whether it’s memberships, whether it’s online courses, whether it’s an emotional intelligence, leadership, confidence, I have a course for everything and every year I re launched a course live or I have it available for self study. So basically, when you come in in my world you can shop and choose what what is the right thing for you right now and there’s always something available.


Jen Vazquez  

That is That is really cool, because like you said, we’re always on a different timeline, in terms of where we’re investing in what we’re learning and what we need at the moment right now. And it sounds like you have literally something for everyone at any time. And it sounds like you rotate every year or so updating what you already have and then doing it live because there’s that power in live education I firmly believe in but then it’s available for everyone as they want it to like you said self serve. That is awesome. Well and is sharing with us a gift of five days to 5k. So tell everyone a little bit about what that is. So this


Em Ducharme  

is a free course there’s five modules and if you like this conversation that’s probably going to be really JC for you. So basically, they subtyping is a cash injection for so I teach you how to create a cash injection offer that’s going to create at least 5k immediately and it worked. It’s been proven hundreds of times people have tried that and it work and I also teach all kinds of pieces that are making it work better. So whether it’s the feminine or masculine energy aspect, business energetics, I teach content, I teach promotion, I teach everything that’s needed to know in order to make it work, make it work for the animal language and it’s completely free. So because your your your listeners gonna like it.


Jen Vazquez  

I love it. I’ll definitely be going and doing it myself. Thank you so much for your valuable advice and also for your time today. Because I know it’s very hard when we run big businesses to be able to be available for these types of things. What is the best way I’m gonna have all your information that you’ve given to me for our YouTube watchers or our podcast listeners, but what is the best way to get into contact with you in case anyone wants to like literally take this conversation a step further. So I would say Instagram


Em Ducharme  

to Sharm is really the best way to reach out to me. I manage I don’t manage all my social media. I don’t manage my Pinterest. I think I manage my Instagram because that’s really something that I enjoy doing. So you get me in the inbox. So that’s


Jen Vazquez  

the best way to do it. Perfect. All right. So I always like to end by saying we’ve gotten some really valuable advice from him today on this call. And usually when you listen to a podcast, you’re gonna get one or two things that really resonate with you. And I just encourage you to go and put it on your calendar. Right now to take action on those one or two things. Where we tend to fail is that we get this education, we think, Oh, that’s a great idea. And then we’ve forgotten about the next week. So definitely take some time to work some under time to be able to take action on some of these things. Even if add to enjoy her free gift or to reach out and actually start up with her. Thank you so much for your time today and hope you all have a good day. Bye bye You