What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

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CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER