Pinterest Trends Weekly: Fashion Forward What are people searching for on Pinterest? Well, I'm back with this week's Pinterest trends, and what’s trending is Fashion Forward. Sometimes, being trend-forward means looking to the past. This week, people on Pinterest...
What Are People Searching For On Pinterest | Week Ending 7-7-23
What Are People Searching For On Pinterest
Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.
Behind the trends
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
Check out Pinterest’s report here or read below!
*Pinterest, Global analysis, Q1 2023.
All set for summer
People are soaking up the summer sun everywhere they go.
Let’s get away
(in the last three weeks compared to the previous three weeks)
- 2x increase in “summer mountain vacation outfits”
- 130% increase in “snacks for road trip”
- 85% increase in “boat cruise outfit”
- 80% increase in “camp site set up”
Fun in the sun (in the last three weeks compared to the previous three weeks)
- 2.5x increase in “concert outfits summer”
- 110% increase in “backyard movie night ideas”
- 75% increase in “reggae concert outfit”
- 65% increase in “movie night food ideas”
Hot tech trends (in the last three weeks compared to the previous three weeks)
- 40% increase in “apple headphones aesthetic”
- 35% increase in “earbuds”
- 30% increase in “portable charger”
- 25% increase in “digital camera”
Good On Paper
People are getting creative with homemade and retro summer crafts. In the last three weeks compared to the previous three weeks:
- 10x increase in “retro crochet”
- 2.5x increase in “altering clothes”
- 110% increase in “clay creations”
- 100% increase in “cute scrapbook ideas”
- 95% increase in “tye dye ideas”
Audience Trends
Health: On Pinterest, Gen Z is all about improving wellness while Gen X focuses on micronutrients and strength.
Gen Z
- 170% increase in “high protein foods”
- 135% increase in “therapy”
- 80% increase in “apple cider vinegar benefits”
- 30% increase in “standing pose”
Gen X
- 165% increase in “potassium rich foods”
- 115% increase in “iron rich foods”
- 60% increase in “tight hip flexors”
- 50% increase in “strength training”
Late summer
Jam-packed sunny days inspire searches for fun food, festive outings, and fabulous style.
- 30x increase in “summer bbq recipes”
- 16x increase in “unique nail designs summer”
- 3x increase in “new york summer fashion”
- 2x increase in “summer pool party decorations”
- 140% increase in “butter blonde hair”
- 135% increase in “hiking fits summer”
How will you use these trends of popular searches for your business on Pinterest?
Here is more information that may be helpful!
Pinterest Trends Weekly: Fashion Forward
3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest
3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into...
Pinterest Presents 2024: What You Need to Know for Your Business
Pinterest Presents 2024: What You Need to Know for Your Business Pinterest Presents 2024 is here, and it's bringing exciting updates and insights that business owners need to leverage. Whether you're already a seasoned Pinterest user or just starting, this annual...