Pinterest Trends Weekly: Welcoming Winter

Marketing, Pinterest, Pinterest Trends

Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Pinterest Trends Weekly: Welcoming Winter

What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business.

LEARN FREE

Growing Trend: Cozy Living

People are embracing comfort at home with:

  • Oversized Blankets: 50% increase
  • Earthy Living Room Decor: 12x increase
  • Tiny House Cabins: 60% increase
  • Home Coffee Stations: 45% increase
  • Beaded Curtains: 25% increase

Cold Comforts: Food & Drink

Comfort foods are in high demand as the weather cools down:

  • Hot Apple Cider Recipe: 100% increase
  • Bone Broth Soup Recipes: 100% increase
  • Chili Toppings: 65% increase
  • Turkey Soup: 50% increase
  • Baked Mac and Cheese Recipe: 40% increase

Travel Trends

Winter travel plans are inspiring new search spikes:

  • Map of the World: 3x increase
  • Winter Bucket List: 60% increase
  • Island Vacation Outfits: 35% increase
  • NYC at Night: 25% increase
  • Aspen, Colorado: 25% increase

Men’s Winter Fashion

Comfort meets style with these trending looks:

  • Carhartt Jacket Outfit: 100% increase
  • Sweat Suit Outfits: 65% increase
  • Beanie Outfit for Men: 50% increase
  • Velvet Suit Designs: 45% increase
  • Flannel Outfits for Men: 35% increase

Gen Z Spotlight: Staying Warm

Gen Z is all about staying cozy while being on-the-go:

  • Cold Game Day Outfits: 150% increase
  • Hot Cocoa Bar: 95% increase
  • Fur Boots: 45% increase
  • Snowboarding Outfits: 45% increase
  • Candle Warmers: 35% increase

Pinterest Predicts: Make It Big

Chunky and oversized pieces are making a comeback this season:

  • Petal Bun Locks: 60% increase
  • Chunky Scarves: 50% increase
  • Oversized Sweater & Skirt Outfits: 40% increase
  • Fluffy Boot Outfits: 30% increase
  • Chunky Blankets: 30% increase
Pinterest’s Cozy Treats

Featured Pinterest Board

Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts. 

Don’t Forget to Pin It!

How Entrepreneurs Can Leverage Pinterest’s Cozy Trends by Jen Vazquez Media
Winter Fashion Content Ideas to Grow Your Pinterest Audience by Jen Vazquez Media
Create Engaging Winter Recipes to Attract Pinterest Traffic by Jen Vazquez Media
How to Use Pinterest Trends for Your Winter Content Strategy by Jen Vazquez Media
Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Here is more information that may be helpful!

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Content Creation, Marketing, Pinterest

Essential Content Planning Tips for 2025 How to Optimize Your Blog Strategy Before the New Year By Jen Vazquez Media

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Can you believe 2025 is just around the corner? Time flies when you’re building your empire, right?

As the new year approaches, it’s the perfect time to give your blog strategy a little TLC. A solid content plan can set the tone for a successful year, attract your ideal clients, and keep your marketing game strong. 

Let’s dive into some essential content planning tips to help you kick off 2025 with a bang!

Review What’s Worked (and What Hasn’t)

Before you start planning new content, take a moment to reflect on the past year. What blog posts resonated with your audience? Which ones didn’t quite hit the mark? By understanding what worked well and what didn’t, you can create more of the content your audience loves and cut out what’s not serving you.

Action Step: Dive into your analytics and make a list of your top-performing blog posts from 2024. Look for patterns—topics, formats, and even publishing times that did well. This will give you a solid foundation for planning your 2025 content.

Quick Tip: Don’t just focus on numbers. Pay attention to the engagement—comments, shares, and the types of questions your audience is asking. This insight is gold for your content strategy.

 

Set Clear Goals for 2025

A new year is the perfect opportunity to set fresh goals for your blog. Whether you want to increase your website traffic, boost your email subscribers, or position yourself as a thought leader in your industry, having clear goals will guide your content planning.

Action Step: Define 2-3 specific, measurable goals for your blog in 2025. For example, if your goal is to grow your email list, focus on creating content that encourages sign-ups, like lead magnets and opt-in incentives.

Quick Tip: Align your blog goals with your overall business objectives. When your content supports your broader goals, you’ll see a bigger impact across your entire marketing strategy.

Plan Your Content Calendar in Advance

Planning ahead is the key to staying consistent and avoiding the last-minute scramble. Your content calendar should map out your blog posts for at least the first quarter of 2025, with topics, keywords, and publishing dates. This not only keeps you organized but also ensures your content aligns with your marketing campaigns and seasonal trends.

Action Step: Block out some time to create a content calendar for Q1 of 2025. Outline your key topics, note important dates (like product launches or holidays), and consider how your content can support your goals.

Quick Tip: Leave a little wiggle room for spontaneous content. Flexibility allows you to stay relevant and respond to trends or industry news that might pop up.

 

Optimize for SEO with 2025 Trends in Mind

SEO is always evolving, and 2025 will be no different. As search engines get smarter, it’s essential to keep your content optimized for both your audience and the algorithms. Focus on user intent, long-tail keywords, and high-quality, informative content that answers your audience’s burning questions.

Action Step: Research 2025 SEO trends, and update your keyword strategy accordingly. Make sure your blog posts are optimized with relevant keywords, meta descriptions, and internal links to keep them search-engine friendly.

Quick Tip: Don’t forget about voice search! With more people using voice assistants like Siri and Alexa, consider how your content can be tailored to answer those types of queries.

Repurpose and Refresh Existing Content

You don’t always need to start from scratch. Take a look at your existing content and see where you can repurpose or refresh it for 2025. Updating old blog posts with new information, turning popular posts into other formats (like videos or infographics), or combining related posts into a comprehensive guide are all great ways to maximize your content’s value.

Action Step: Identify your evergreen content and give it a 2025 makeover. Add new insights, update statistics, and optimize it for SEO. Then, repromote it across your channels to give it new life.

Quick Tip: Repurposing content doesn’t just save time; it also reinforces your message across different formats, making it more likely to resonate with your audience.

Ready to Make 2025 Your Best Year Yet?

With these essential content planning tips, you’ll be ready to optimize your blog strategy and crush your goals in 2025. Remember, the key is to plan ahead, stay flexible, and always keep your audience’s needs front and center. Now, let’s get this content party started and make 2025 your most successful year yet!

Bonus: Need a little extra help mapping out your content strategy? You can download free tools and masterclasses in my free Resources Vault.  OR You can join my membership as we are going to be covering content creation for your business in Pinterest Strategy Club.

Don’t Forget to Pin It!

Your Guide to Creating a High-Impact Blog Strategy for 2025 By Jen Vazquez Media
Set Your Blog Up for 2025 Success with These Planning Tips By Jen Vazquez Media
How to Build a Winning Blog Strategy for 2025 in Simple Steps By Jen Vazquez Media
Content Planning for 2025_ Boost Your Blog Strategy with Proven Tips By Jen Vazquez Media
2025 Blog Strategy_ Essential Content Planning Tips for a Strong Start By Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Rustic Romance Edition

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Fall + All

Pinterest

Pinterest Trends Weekly: Fall and All by Jen Vazquez Media

Pinterest Trends Weekly: Fall + All

I’m baacckk with the latest trends this week on Pinterest. If you were inspired by the Autumn reset trends from last week, you’ll love what Pinners are falling for this week.

As a highly aesthetic season approaches, searches on Pinterest are trending around all-things autumn.

Forget chasing trends—let’s get ahead of them!

Pinterest isn’t just about what’s hot now; it’s where people go to discover what’s next. With over 522 million users dreaming up tomorrow’s ideas, Pinterest is your crystal ball for what’s about to trend. Each week, Pinterest Predicts Weekly serves up the freshest search trends across categories, regions, and demographics, giving you the scoop you need to stay ahead. Dive into these insights at trends.pinterest.com and start planning your next marketing move with confidence!

Key Trends This Week

Here’s a quick snapshot of what’s on the rise this week

How To Use Pinterest Trends Masterclass

I’ve got something super exciting to share with you today! 🎉 If you’ve been struggling to get traction with your marketing or wondering how to make Pinterest work for you instead of against you, then you won’t want to miss this. I’m hosting a FREE masterclass where I’m diving deep into the Pinterest Trends you need to know for the upcoming year!

Whether you’re just getting started with Pinterest or you’re ready to take your strategy to the next level, this masterclass is for you. We’re talking about how to harness the latest trends to attract more leads, boost your visibility, and ultimately, grow your business.

So, if you’re ready to level up your Pinterest game, sign up below to grab your spot. Trust me, you don’t want to miss out on these insights that could totally transform your marketing strategy!

SIGN UP FREE

Growing Trend: Falling up

This week on Pinterest, searches are trending up for styles and vibes that mark the transition from summer to fall. Growing search terms in the last three weeks compared to the previous three weeks:

  • 39x increase in summer to fall transition nails
  • 8x increase in fall transition outfits
  • 3x increase in cozy apartment aesthetic
  • 80% increase in Oktoberfest party
  • 55% increase in spooky season
  • 45% increase in comfort meals

Category-Specific Trends

Tastes and Textures are taking the driver’s seat this fall with cherry and pumpkin hues, and soft, cozy materials like suede trending on Pinterest. Here’s the breakdown by category over the last three weeks:

Beauty

  • 3x increase in cherry chrome nails
  • 3x increase in pumpkin spice hair
  • 2.5x increase in football nails design
  • 50% increase in vampy makeup
  • 40% increase in leaf nails

Fashion

  • 2.5x increase in suede jacket outfit
  • 90% increase in skirt sweater outfit
  • 70% increase in dark wash jeans outfit
  • 70% increase in UGG clogs
  • 35% increase in brown leather jacket

Entertainment

  • 11x increase in movie premiere outfit
  • 135% increase in fall movie night
  • 125% increase in fall books to read
  • 85% increase in Halloween movie night
  • 50% increase in game day

Regional Trends

Warm-up season. From state to state, people on Pinterest are warming up for cooler weather with comfort meals, cozy fits and more.

Midwest

Comfy food. In the Midwest, people on Pinterest are embracing fall flavors with searches for apple based treats and crockpot staples.  Over-indexing searches by Pinterest users in the Midwest versus the rest of the U. S. over the last three weeks. 

  • 2x increase in apple cider donut bread
  • 180% increase in fall crockpot meals
  • 175% increase in outdoor fall decor ideas
  • 170% increase in chili mac
  • 140% increase in fire cider recipe

Northeast

Fall fits in the Northeast with delicious fall meals. Searches on Pinterest are trending around autumn inspired fashion and style. Over-indexing searches by Pinterest users in the Northeast versus the rest of the U. S. over the last three weeks

  • 150% increase in pumpkin chocolate chip cookies
  • 150% increase in fall boots
  • 140% increase in turkey chili
  • 125% increase in fall capsule wardrobe
  • 125% increase in fall outfits for men

West

Out West, people on Pinterest are searching for stylish hair trends and fashion inspiration for fall-themed fun in the pumpkin patch and beyond. Over-indexing searches by Pinterest users in the West versus the rest of the U. S. over the last three weeks.

  • 3x increase in Blackberry Crisp
  • 160% increase in dress with cowboy boots
  • 140% increase in brown cinnamon hair color
  • 125% increase in pumpkin patch outfits
  • 125% increase in flannel outfits

Southeast

Featuring fall. People on Pinterest in the Southeast are searching for ways to dress up their fall dinner table. Over-indexing searches by Pinterest users in the Southeast versus the rest of the U. S. over the last three weeks.

  • 180% increase in apple dumplings with crescent rolls
  • 150% increase in elegant fall wreaths
  • 145% increase in fall garden vegetables
  • 140% increase in fall dining table decor
  • 140% increase in fried apples

Audience Spotlight: Gen Z 🎯

Gen Z. Over the last month, Gen Z searches on Pinterest have taken a decidedly autumnal turn, featuring football game fits, and fall treats. Growing searches by Gen Z in the last three weeks compared to the previous three weeks,

  • 15x increase in 90s fall outfits
  • 2.5x increase in cozy apartment aesthetic
  • 2x increase in fall baked goods
  • 180% increase in fall game outfits for men
  • 180% increase in fall game outfits for women
  • 175% increase in fall cocktails
Pinterest Trends Weekly Featured Board is Fall Routine Reset by Jen Vazquez Media

Featured Board: Fall Reset

Get ready to cozy up this season with our featured board “Fall Reset.” Whether you love a slow Sunday or a productive morning, get inspired to create a cozy new routine. 🌟

Hope to see you at our masterclass!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Fall 2024_ Trends to Watch and Use by Jen Vazquez Media
Master Pinterest Marketing with Fall 2024 Trends by Jen Vazquez Media
Fall into Success_ Pinterest Trends for Entrepreneurs by Jen Vazquez Media
Fall 2024 Pinterest Trends You Can’t Miss by Jen Vazquez Media
Boost Your Business with Pinterest’s Latest Trends by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Don’t Forget to Pin It!

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